Senior Digital Brand Designer

📍 Job Overview

Job Title: Senior Digital Brand Designer Company: LOOP® Location: Berlin, Germany Job Type: FULL_TIME Category: Digital Brand Design / Marketing Operations Date Posted: 2025-09-18T10:29:41.776 Experience Level: Mid-Level to Senior (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Drive the visual identity and digital brand building efforts for leading brands as a Senior Digital Brand Designer within a digital-first lead agency.
• Translate brand strategy and creative concepts into compelling digital assets, ensuring strong storytelling, brand coherence, and visual impact across online campaigns.
• Leverage expertise in design principles, digital tools, and emerging technologies, including AI, to push creative boundaries and deliver innovative brand experiences.
• Collaborate effectively with cross-functional teams, including strategy, design, and motion graphics, to ensure seamless project execution and high-quality output that captivates audiences.

📝 Enhancement Note: While the title is "Senior Digital Brand Designer," the responsibilities and company description suggest a role that bridges creative design with the strategic execution of digital brand campaigns. The emphasis on data-driven marketing and digital brand building positions this role within a broader Go-To-Market (GTM) or Marketing Operations context, where design execution directly supports marketing objectives and brand perception.

📈 Primary Responsibilities

• Design and develop visually engaging digital content and brand assets for online campaigns, ensuring strong storytelling and consistent brand coherence across all touchpoints.
• Lead the end-to-end design process for brand projects, from initial ideation and concept development through to final execution and delivery, ensuring alignment with brand identity and strategic goals.
• Craft captivating layouts, campaign designs, and digital experiences by expertly applying principles of typography, color theory, and composition.
• Utilize advanced proficiency in digital design tools such as Figma, Sketch, and the Adobe Creative Cloud Suite (Photoshop, Illustrator, After Effects) to produce high-quality creative assets.
• Continuously research and integrate emerging digital trends and AI-driven tools to enhance creative workflows, explore innovative design solutions, and elevate brand presence in the digital landscape.
• Collaborate closely with strategy, creative, and motion graphics teams, fostering clear communication and ensuring seamless integration of design elements into broader campaign strategies.
• Contribute to the enhancement of brand narratives through dynamic visual storytelling, with a particular advantage for candidates possessing knowledge of video and motion design principles.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strong strategic component. The emphasis on "leading projects from concept to completion" and "integrating AI into Design" suggests a need for proactive problem-solving and a forward-thinking approach to digital brand execution, which are key attributes in operations-focused creative roles that drive measurable marketing outcomes.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in Graphic Design, Digital Design, Visual Communication, or a related field is typically expected for a senior-level design role, providing a foundational understanding of design principles and methodologies.

Experience: A minimum of 4-5 years of professional experience in digital brand design, focusing on digital-first agencies or in-house creative teams working with prominent brands. Experience leading design projects from concept to completion and demonstrating a strong portfolio showcasing successful digital branding initiatives is crucial.

Required Skills:

• Proven expertise in digital brand design, with a strong portfolio demonstrating impactful online campaign assets.
• Advanced proficiency in core design principles, including typography, color theory, layout composition, and visual hierarchy.
• Mastery of industry-standard design software: Figma, Sketch, Adobe Creative Cloud Suite (Photoshop, Illustrator, After Effects).
• Demonstrated ability to translate brand strategy and creative briefs into compelling visual narratives and digital content.
• Experience in leveraging AI tools to enhance creative workflows and explore innovative design solutions.
• Excellent communication and collaboration skills, with the ability to articulate design decisions and work effectively within cross-functional teams.
• Fluency in English, both written and verbal.

Preferred Skills:

• Knowledge of video editing and motion graphics software (e.g., Adobe Premiere Pro, Adobe After Effects) to enhance digital storytelling.
• Familiarity with data-driven marketing principles and how design contributes to campaign performance.
• Experience working with international high-profile brands.
• Fluency in German.

📝 Enhancement Note: The experience level noted as "2-5 years" in the AI summary might be a slight underestimation for a "Senior" title, suggesting that candidates with 4-5 years of focused digital brand design experience, particularly those with project leadership and AI integration capabilities, will be most competitive. The inclusion of AI and motion design as preferred skills highlights the evolving nature of digital design roles within agencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a strong track record in digital brand design, showcasing a range of projects from concept to execution.
• Specific examples of work that highlight successful online campaign design, brand identity development, and digital asset creation for web and social media platforms.
• Case studies or project descriptions that detail the design process, creative problem-solving, and the impact of the design on brand objectives or campaign performance.
• Demonstration of proficiency in key design tools (Figma, Sketch, Adobe Creative Cloud) and an understanding of how to leverage AI in the design workflow.
• Visuals that clearly communicate an understanding of current digital design trends, typography, color theory, and composition.

Process Documentation:

• Examples of how design processes are managed and documented, from brief interpretation to final asset delivery, ensuring clarity and efficiency.
• Showcase of how design feedback is incorporated and how iterative design processes are implemented to refine creative output.
• Demonstration of how design assets are organized, version-controlled, and prepared for various digital platforms and applications.

📝 Enhancement Note: For a Senior Digital Brand Designer role, the portfolio is paramount. It needs to showcase not just aesthetic skill but also strategic thinking, project management capabilities within the design context, and adaptability to new technologies like AI. Candidates should be prepared to discuss their design process and how they achieve brand objectives through their work.

💵 Compensation & Benefits

Salary Range: Based on the provided information of EUR 50,000 gross annual starting salary for a full-time position in Germany, and considering the "Senior" title and the company's reputation, a competitive range for a Senior Digital Brand Designer in Berlin would likely be between EUR 50,000 - EUR 65,000 per year. This estimate accounts for the cost of living in Berlin, the agency's industry standing, and the specified experience level.

Benefits:

• Flexible Work Arrangements: Choice between a 4-day or 5-day workweek, with the option to switch models twice a year.
• Wellness & Fitness: Comprehensive access to sports and fitness facilities (yoga, climbing, tennis, etc.) with costs covered by LOOP.
• Enhanced Vacation: "Sunny Hours" offering +20% additional vacation days per year for ample rest and recharging.
• Modern Workspace: Access to a large, inspiring office space (4000+ m²) equipped with additional film and photo studios (600m²).
• Hybrid Work Model: 100% hybrid work flexibility, allowing employees to choose between home office or the LOOP office daily without requiring special approval.
• International & Diverse Environment: A multicultural team with members from over 40 nationalities, English as the primary language, and a commitment to diversity (55% female leadership).
• Professional Development: Access to language courses, visa support, LOOP.Horizon workshops, and training programs.
• Commuting Support: Contribution towards a "Klimaticket" for public transportation.
• Personal Well-being: Subscriptions to an audiobook library and the Headspace app for mental well-being.

Working Hours: The company structure allows for flexibility with a choice between a 4-day or 5-day workweek. A standard full-time workweek is expected to align with typical industry standards, likely around 40 hours, but distributed according to the chosen schedule.

📝 Enhancement Note: The compensation figure of EUR 50,000 is presented as a starting point for candidates meeting key requirements. For a Senior role in Berlin, it's reasonable to expect the upper end of the estimated range for candidates with exceptional portfolios, AI integration skills, and motion design experience. The benefits package is exceptionally strong and emphasizes work-life balance and employee well-being, which are significant draws for top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing / Advertising / Branding Agency. LOOP® operates as a digital-first lead agency, focusing on the intersection of design, technology, and digital brand building for a diverse portfolio of high-profile clients like Puma, Audi, and Red Bull. This positions them at the forefront of digital innovation and data-driven marketing strategies.

Company Size: With 400 digital talents, LOOP® is a substantial agency, offering the resources and project scope of a larger organization while potentially retaining some of the agility and collaborative spirit of a mid-sized firm. This size allows for diverse project opportunities and cross-team collaboration.

Founded: The founding date is not explicitly provided, but the description implies a company that has established itself as a significant player in the digital agency space, capable of attracting international talent and working with globally recognized brands.

Team Structure:

• The design team is likely integrated within broader project teams, collaborating with strategists, copywriters, motion designers, and account managers.
• Reporting structures would typically involve a Creative Director or Head of Design overseeing the design function, with Senior Designers taking lead roles on specific client projects.
• Cross-functional collaboration is a core element, emphasizing teamwork between design, strategy, technology, and client services to deliver integrated digital brand solutions.

Methodology:

• LOOP® employs a "data-driven marketing" approach, suggesting that design decisions are informed by analytics and performance metrics to optimize brand impact and campaign effectiveness.
• The agency focuses on "exploring the intersections between design, technology and digital brand building," indicating a commitment to innovation and cutting-edge digital practices.
• Emphasis on "crafting digital experiences that leave a lasting impression" highlights a user-centric design philosophy.

Company Website: https://jobs.workable.com/company/kYG197KmpYzRRC2MFDgcLo/jobs-at-loop%C2%AE (Note: This is a job portal link, direct company website may vary but this is the entry point for job applications.)

📝 Enhancement Note: The company's positioning as a "digital-first lead agency" and its client roster suggest a dynamic, forward-thinking work environment. The emphasis on data-driven marketing indicates that designers are expected to understand the impact of their work on business outcomes, a crucial aspect for operations-minded professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Digital Brand Designer." In an agency context, this implies a level of expertise where individuals can not only execute high-quality design work but also contribute to the strategic direction of brand projects, mentor junior designers, and manage design workflows independently. It sits at a mid-to-senior level within the creative hierarchy, with potential for leadership growth.

Reporting Structure: The Senior Digital Brand Designer would likely report to a Creative Director, Art Director, or Head of Design. They would collaborate closely with project managers, strategists, and other creative specialists (e.g., motion designers, copywriters) on a project-by-project basis.

Operations Impact: The impact of this role on operations is significant. By creating compelling and coherent digital brand assets, this designer directly influences brand perception, customer engagement, and the effectiveness of marketing campaigns. Strong visual branding supports lead generation, conversion rates, and overall customer acquisition/retention strategies, contributing directly to revenue operations and Go-To-Market success. The use of AI in design workflows also points to an operational efficiency focus.

Growth Opportunities:

• Creative Leadership: Progression to Art Director or Creative Director roles, leading creative teams and shaping the creative vision for major clients.
• Specialization: Deepening expertise in specific areas like motion graphics, UI/UX design for digital products, or advanced AI-driven creative strategies.
• Client Relationship Management: Developing stronger client-facing skills, presenting creative concepts, and managing client expectations for design deliverables.
• Process Improvement: Contributing to the refinement of the agency's design workflows, tool adoption, and creative process methodologies to enhance efficiency and output quality.

📝 Enhancement Note: The "Senior" title suggests opportunities to influence process and strategy within the design function, aligning with operations principles. Growth paths are clear within a creative agency structure, with potential to move into management or specialized expert roles that have a direct impact on operational efficiency and client delivery.

🌐 Work Environment

Office Type: LOOP® offers a modern, hybrid work environment. The description highlights a "loft space" that is part of the company's identity, designed as an ideal environment for working, collaborating, and finding inspiration. This suggests an open, creative, and potentially flexible workspace.

Office Location(s): While the job is posted for Berlin, the company also mentions having 7 locations and specifically lists Salzburg or Vienna as potential locations for a Digital Brand Designer in the compensation section. This indicates a multi-location agency presence. The Berlin office itself is likely a hub for creative and strategic talent.

Workspace Context:

• The workspace is designed for collaboration, with ample office space and additional film/photo studios, fostering an environment conducive to creative exchange and project synergy.
• The 100% hybrid work model means employees can choose their work location daily (home or office), promoting autonomy and work-life balance, which is crucial for sustained productivity in creative operations.
• The emphasis on international and diverse teams suggests a rich collaborative environment where different perspectives contribute to innovative solutions.

Work Schedule: Employees have the flexibility to choose between a 4-day or 5-day workweek. This flexibility is a key aspect of the work environment, allowing individuals to manage their time effectively to balance project demands with personal well-being, which is beneficial for maintaining focus and creativity in operations.

📝 Enhancement Note: The hybrid nature and flexible workweek are significant aspects of the work environment that impact operational efficiency and employee satisfaction. For a designer, having the autonomy to choose their work setting can enhance creativity and productivity, provided clear communication and collaboration protocols are in place.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter call to assess basic qualifications, cultural fit, and interest in the role and company. This stage might involve a brief overview of the candidate's experience.
• Portfolio Review & Creative Discussion: A more in-depth session, possibly with a Creative Director or hiring manager, to review the candidate's portfolio. Expect discussions on design choices, process, problem-solving, and how their work aligns with LOOP®'s client base and brand aesthetic. This is where your operations-centric approach to design (efficiency, impact) can be highlighted.
• Skills Assessment/Challenge: A practical design exercise or case study might be given to assess specific skills, creative thinking under pressure, and ability to work with given parameters and tools (Figma, Adobe Suite, AI).
• Team Fit & Culture Interview: Interviews with potential team members or cross-functional collaborators to gauge cultural alignment, communication style, and teamwork capabilities.
• Final Interview: Potentially with a senior leader to discuss long-term fit, career aspirations, and final alignment with the company's vision.

Portfolio Review Tips:

• Curate for Impact: Select 5-7 of your strongest, most relevant projects that showcase digital brand design expertise, AI integration, and successful campaign outcomes. Prioritize work done for brands similar to LOOP®'s clients.
• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your creative process (including any operational efficiencies or AI applications), and the measurable results or impact. Use visuals effectively to support your narrative.
• Demonstrate Process: Be prepared to walk through your design workflow, from initial research and ideation to final execution and delivery. Highlight how you manage projects, incorporate feedback, and ensure brand consistency.
• Highlight AI & Innovation: Explicitly showcase any projects where you've used AI tools to enhance creative output, streamline workflows, or achieve innovative design solutions. Explain the benefits and outcomes.
• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate (e.g., a personal website or a polished PDF).

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the brief, identify key objectives, target audience, and any constraints.
• Strategic Approach: Think about the underlying strategy behind your design choices. How does your design solve a problem or achieve a business goal for the brand? Connect your design decisions to operational effectiveness.
• Tool Proficiency: Be ready to demonstrate proficiency in the required design tools. If the challenge involves AI, be prepared to showcase how you would integrate it practically.
• Time Management: Allocate your time effectively during the challenge to ensure you can deliver a complete and thoughtful solution.

📝 Enhancement Note: The interview process is standard for a senior creative role, but candidates should emphasize their understanding of how design contributes to business operations and marketing success. Highlighting AI integration is a key differentiator. A well-structured portfolio that showcases process and impact, rather than just final visuals, will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch (essential for collaborative digital design and prototyping).
• Graphic Design & Illustration: Adobe Photoshop, Adobe Illustrator (core tools for asset creation, image manipulation, and vector graphics).
• Motion Graphics & Video Editing: Adobe After Effects (preferred for creating dynamic visual content and motion design, a plus for the role).
• AI Integration: Candidates are expected to leverage AI-driven tools to enhance creative workflows. Specific tools may vary, but familiarity with AI art generators, AI-powered design assistants, or AI-enhanced editing tools would be beneficial.

Analytics & Reporting: While not a primary focus for a designer, an understanding of how design impacts analytics (e.g., A/B testing visuals, click-through rates on digital ads) and how to interpret basic performance data for design optimization would be advantageous. Familiarity with web analytics platforms (e.g., Google Analytics) at a user level could be a plus.

CRM & Automation: Not directly relevant for the designer's day-to-day tasks, but awareness of how marketing automation platforms and CRMs are used to deploy and track campaigns where their designs are featured would provide valuable context.

📝 Enhancement Note: Proficiency in Figma, Sketch, and the Adobe Creative Cloud Suite is non-negotiable. The explicit mention of AI integration highlights a forward-thinking approach to design operations and efficiency. While direct CRM/automation tool experience isn't required, understanding their role in the broader marketing ecosystem adds a valuable operational perspective.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A core value, encouraging exploration of new ideas and pushing creative boundaries, especially with emerging technologies like AI.
• Data-Driven Approach: Emphasizing the use of data to inform design decisions and measure the impact of creative work on business objectives, aligning with operational efficiency and ROI.
• Collaboration & Teamwork: Fostering a supportive environment where cross-functional teams work together seamlessly to achieve common goals.
• Excellence & Quality: A commitment to delivering high-quality, impactful work that meets client expectations and elevates brands.
• Agility & Adaptability: The ability to respond to evolving digital trends and client needs with flexibility and speed.

Collaboration Style:

• Highly collaborative, with designers working closely with strategists, account managers, and other creatives.
• Open communication is encouraged, with regular feedback loops and knowledge sharing to foster continuous improvement.
• Project-based teamwork is central, requiring strong interpersonal skills and a shared commitment to project success.

📝 Enhancement Note: The company culture values innovation and data-driven decision-making, which are key pillars of effective operations. A designer who can align their creative output with strategic goals and operational efficiency will thrive here. The emphasis on collaboration suggests a team-oriented environment where communication and shared responsibility are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring innovative design solutions adhere strictly to brand guidelines and strategic objectives for diverse, high-profile clients.
• Rapidly Evolving Digital Landscape: Staying abreast of new design trends, technologies (like AI), and platform changes to maintain cutting-edge output.
• Managing Multiple Projects: Juggling diverse client demands and project timelines efficiently within a fast-paced agency environment.
• Integrating AI Effectively: Mastering the practical application of AI tools in design workflows to enhance creativity and efficiency without compromising quality or brand integrity.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, UI/UX, or advanced AI applications in design.
• Industry Exposure: Working with a wide range of leading brands provides exposure to various industries and their unique branding challenges.
• Mentorship: Potential to be mentored by senior creative leaders and to mentor junior designers, fostering leadership skills.
• Workshops & Training: Access to LOOP.Horizon workshops and training programs designed for professional development.

📝 Enhancement Note: The challenges presented offer clear paths for growth. By tackling these, a designer can develop critical skills in strategic design execution, technological adoption, and project management, all of which are valuable in operations-oriented roles.

💡 Interview Preparation

Strategy Questions:

• "How do you approach translating a client's brand strategy into a compelling digital visual identity?" (Prepare with examples of your process, focusing on research, ideation, and alignment with strategic goals.)
• "Describe a time you used AI tools to enhance your design process or outcome. What was the impact?" (Be ready to detail specific tools, applications, and measurable results, highlighting efficiency gains or creative breakthroughs.)
• "How do you ensure brand consistency across various digital platforms and campaigns, especially when working with multiple clients?" (Focus on your process for asset management, style guides, and quality control.)
• "Walk us through a project where your design significantly contributed to a marketing campaign's success. What metrics did you track?" (Prepare a case study that demonstrates your understanding of design's impact on business objectives and your ability to articulate ROI.)

Company & Culture Questions:

• "What attracts you to LOOP® specifically, and how do you see your skills aligning with our digital-first approach?" (Research LOOP's clients, case studies, and agency philosophy.)
• "How do you handle constructive criticism or feedback on your designs from team members or clients?" (Emphasize your collaborative spirit and commitment to iteration and improvement.)
• "Describe your ideal work environment and how you thrive in a hybrid or remote setting." (Connect your preferences to LOOP's stated culture and policies.)

Portfolio Presentation Strategy:

• Narrative Structure: Present your portfolio as a story, with each project showcasing a problem, your solution (design process, AI use), and the outcome (impact, metrics).
• Highlight Operations & Efficiency: When discussing your process, emphasize how you ensure efficiency, manage timelines, and utilize tools effectively. Mention any contributions to process improvements.
• Visual Clarity: Ensure your presentation is visually clean and professional, reflecting your design skills. Use clear, concise language.
• Interactive Elements: Be prepared to answer questions about specific design choices and to potentially make minor on-the-spot adjustments if requested, demonstrating adaptability.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strategic and operational mindset. Connecting design execution to business outcomes, showcasing AI proficiency, and highlighting process efficiency will be key differentiators.

📌 Application Steps

To apply for this Senior Digital Brand Designer position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight digital brand design, AI integration, and campaign impact. Prioritize projects that demonstrate your ability to work with high-profile brands and showcase your creative process and problem-solving skills.
• Resume Optimization: Ensure your resume clearly articulates your years of experience, proficiency with design tools (Figma, Sketch, Adobe CC), and any experience with AI in design. Quantify achievements where possible to demonstrate impact.
• Interview Preparation: Practice discussing your portfolio projects, focusing on your design process, how you incorporate feedback, and your understanding of how design contributes to marketing and business goals. Be ready to articulate your experience with AI tools and their benefits.
• Company Research: Familiarize yourself with LOOP®'s work, client roster, and agency culture. Understand their "digital-first" and "data-driven" approach to brand building.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.