Senior Designer (Figma Specialist)

📍 Job Overview

Job Title: Senior Designer (Figma Specialist) Company: BruntWork Location: Manila, Metro Manila, Philippines Job Type: CONTRACTOR Category: Design Operations / GTM Operations Date Posted: August 13, 2025 Experience Level: Senior (5-10 years) Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on leading the visual identity and customer communication ecosystem redesign for an Australian health and wellness company, requiring a deep specialization in Figma for all design outputs.
• The position involves significant ownership of email marketing flows and website visual consistency, directly impacting the brand's international expansion into the US and EU markets.
• It demands a senior-level designer capable of independent work, strategic visual execution, and hands-on application of design tools across various customer touchpoints.
• The role is integral to the company's growth phase, requiring collaboration with a global, remote-first team to shape world-class digital experiences and brand perception.

📝 Enhancement Note: While the job title is "Senior Designer," the emphasis on process, customer touchpoints, brand consistency across multiple platforms, and supporting international market expansion strongly aligns it with GTM Operations and Design Operations functions. The core responsibility of redesigning customer communication ecosystems, particularly email flows and web presence, directly supports Go-To-Market strategies by enhancing customer engagement and brand perception.

📈 Primary Responsibilities

• Own and execute the complete redesign of 16 comprehensive email marketing flows, each comprising 5-10 emails, to align with the company's refreshed brand identity and enhance customer engagement metrics.
• Lead the visual consistency strategy and implementation across the company's website, ensuring a seamless and on-brand user experience that supports conversion rate optimization (CRO) efforts.
• Drive the overarching visual identity strategy and execution across all customer touchpoints, including digital marketing, e-commerce platforms, and potentially physical retail materials, to foster brand recognition and loyalty.
• Develop engaging social media design content to support marketing campaigns and brand awareness initiatives, contributing to lead generation and customer acquisition goals.
• Design product labels, point-of-sale materials, and packaging elements as required, ensuring cohesive branding that resonates with target demographics and supports retail distribution strategies.
• Work hands-on with advanced design tools, particularly Figma, to produce high-fidelity mockups and prototypes, rather than solely providing strategic oversight, ensuring practical implementation of design vision.
• Collaborate effectively with international team members and agency partners to ensure unified brand messaging and design execution across diverse markets, facilitating smooth international expansion operations.
• Support visual elements for US and EU market expansion initiatives, adapting design strategies to meet the unique requirements and cultural nuances of new target audiences.

📝 Enhancement Note: The responsibilities highlight a blend of creative ownership and operational execution. "Owning and redesigning email marketing flows" and "leading visual consistency across the company website" are critical for GTM operations as they directly influence customer journey and conversion. Supporting international expansion with visual elements also falls under operationalizing GTM strategies in new markets.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is preferred, demonstrating a foundational understanding of design principles and their application in a business context.

Experience: A minimum of 5-10 years of senior-level design experience with a proven track record of independently leading and executing complex design projects from conception to completion, with a strong emphasis on brand development and customer-facing communications.

Required Skills:

• Expert proficiency in Figma, including advanced features for prototyping, component libraries, and collaborative workflows, is a mandatory requirement for this role.
• Senior-level design experience with a demonstrated ability to work independently, manage multiple projects, and deliver high-quality visual assets with minimal supervision.
• Strong background in email marketing design, including understanding of best practices for engagement, conversion, and deliverability across various email clients and devices.
• Proven experience in web design, with a keen understanding of UI/UX principles, responsive design, and creating visually appealing, user-friendly interfaces that support business objectives.
• Ability to maintain and enforce brand consistency across multiple platforms, touchpoints, and marketing channels, ensuring a unified brand message and visual identity.
• Demonstrated capacity to lead design initiatives, conceptualize creative strategies, and drive execution without requiring extensive external guidance or training.
• Comfort and experience working within a remote, international team environment, demonstrating strong communication and collaboration skills across different time zones and cultures.
• A robust portfolio showcasing sophisticated design work, brand development, and successful execution of visual identity across various media, particularly email and web.

Preferred Skills:

• Experience with other design and prototyping tools (e.g., Adobe Creative Suite, Sketch) for broader project scope and collaboration.
• Familiarity with e-commerce platforms and their design requirements, including optimizing product pages and checkout flows for conversion.
• Understanding of retail distribution and the design needs of packaging, point-of-sale (POS) materials, and in-store displays.
• Basic knowledge of HTML/CSS for email design implementation and web integration.
• Experience supporting international market expansion efforts, including localization of design elements.
• Familiarity with A/B testing principles for design optimization in email and web campaigns.

📝 Enhancement Note: The emphasis on "expert proficiency in Figma" is critical. For operations roles, this translates to understanding how Figma can be leveraged for efficient design system management, collaboration, and handover to development teams, impacting the speed and scalability of GTM asset creation. "Brand consistency across multiple platforms" is a key operational concern for maintaining a unified customer experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 comprehensive case studies demonstrating end-to-end design process for email marketing flows, highlighting strategic thinking, problem-solving, and visual execution.
• Include examples of website redesign projects, illustrating your approach to UI/UX, brand integration, and conversion optimization.
• Present work that clearly demonstrates your ability to maintain and evolve brand identity across diverse customer touchpoints, including digital and potentially print materials.
• Provide evidence of your proficiency with Figma, including examples of interactive prototypes, design system components, or collaborative design workflows.
• Quantify the impact of your design work where possible, using metrics such as improved engagement rates for email campaigns, increased conversion rates for web pages, or enhanced brand recall.

Process Documentation:

• Demonstrate a structured approach to managing design projects, including phases for research, conceptualization, iteration, feedback incorporation, and final delivery.
• Illustrate your process for ensuring brand consistency, including the creation and utilization of style guides, component libraries, or design system documentation within Figma.
• Detail your workflow for collaborating with cross-functional teams (e.g., marketing, product, development) to ensure design solutions meet business objectives and technical requirements.
• Explain your process for gathering and incorporating feedback from stakeholders and end-users to refine designs and improve user experience.

📝 Enhancement Note: For a role like this, the portfolio is a critical component of demonstrating operational capability. It's not just about aesthetics but about process efficiency, scalability of designs through systems (like Figma components), and measurable impact on marketing or sales objectives. A strong portfolio will show how the designer manages the "process" of design to achieve business outcomes.

💵 Compensation & Benefits

Salary Range: Based on the provided salary of $1165 USD per month for a Senior Designer role in Manila, Philippines, this translates to approximately $8.02 USD per hour assuming a 40-hour work week. For a senior-level position requiring specialized skills like Figma expertise and involving significant responsibility for brand and customer communication, this rate is on the lower end of market expectations for experienced professionals in the Philippines, especially when considering the independent contractor status. Industry benchmarks for senior designers in Metro Manila with international client experience can range from $10-$25+ USD per hour, depending on the specific skills, portfolio strength, and client budget.

Benefits:

• HMO coverage for eligible locations, providing essential health insurance benefits.
• Permanent work from home arrangement, offering flexibility and eliminating commute-related costs.
• Immediate hiring, indicating a prompt start to the engagement and immediate income potential.
• Steady freelance job, suggesting consistent workload and long-term engagement opportunities.
• As an independent contractor, the individual is responsible for their own taxes, retirement planning, and additional benefits not listed.

Working Hours: Monday to Friday, 9:00 am to 5:00 pm, aligned with the Australian Eastern Standard Time (AEST) client time zone. This constitutes a standard 40-hour work week, requiring dedicated availability during specified business hours for effective collaboration and project execution.

📝 Enhancement Note: The salary is presented as a monthly rate for an independent contractor. It's important to note that this is a contract role, meaning benefits like paid time off, statutory contributions (SSS, PhilHealth, Pag-IBIG in the Philippines), and other employee-specific protections are typically not included and are the responsibility of the contractor. The salary range provided is an estimate based on typical senior designer rates in the Philippines for remote international work, acknowledging the specified monthly rate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Wellness sector, with a strong presence in retail distribution and a growing direct-to-consumer (DTC) e-commerce channel. The company has a 14-year history of operation and is currently undergoing international expansion, indicating a dynamic and growth-oriented environment.

Company Size: While specific numbers aren't provided, the description suggests a well-established company with a significant retail footprint ("over 6,000 retail locations nationwide") and a growing international presence. This implies a medium to large-sized organization with established operational processes and a growing team.

Founded: Founded 14 years ago, indicating a mature business with a proven track record and established market presence. The recent strategic rebrand and international expansion suggest a forward-thinking company focused on evolution and growth.

Team Structure:

• The design role operates within a collaborative, remote-friendly team structure, with members spread across multiple countries.
• This necessitates strong communication and coordination skills, as direct, in-person oversight is minimal.
• Collaboration with international team members and agency partners is a key aspect of the role, requiring adaptability and cross-cultural communication competence.
• The company values creativity and innovation, suggesting an environment where new ideas are encouraged and designers have the opportunity to make a significant creative impact.

Methodology:

• The company embraces a remote work culture, emphasizing asynchronous communication and digital collaboration tools to maintain team cohesion and productivity.
• There's a focus on building world-class digital experiences, implying a commitment to high standards in user interface, user experience, and overall brand presentation.
• The recent strategic rebrand indicates a proactive approach to market positioning and brand evolution, suggesting a data-informed or market-responsive approach to strategic decisions.
• International expansion into US and EU markets suggests a strategic focus on scalable operations and adaptable marketing strategies.

Company Website: www.bruntworkcareers.co

📝 Enhancement Note: The company's focus on health and wellness, coupled with its expansion into new international markets, implies a need for design that is both broadly appealing and culturally sensitive. The remote-first culture requires a high degree of individual accountability and proactive communication from team members.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Designer position, indicating a high level of autonomy, responsibility, and expected expertise. Professionals at this level are expected to lead projects, mentor junior designers (if applicable), and contribute significantly to strategic visual planning. In an operations context, this senior level means the individual will be responsible for implementing and optimizing design processes that support broader GTM strategies.

Reporting Structure: While not explicitly stated, a Senior Designer typically reports to a Creative Director, Marketing Manager, or Head of Design. In a remote, international setup, clear reporting lines and communication protocols are crucial for effective collaboration and project management. The role involves collaboration with various stakeholders, including marketing teams and potentially product teams, for international expansion initiatives.

Operations Impact: The designer's work directly impacts the company's Go-To-Market (GTM) strategy by shaping the visual narrative and customer experience across key communication channels. Redesigned email flows and website visuals are critical for customer acquisition, retention, and brand perception in new markets (US and EU). High-quality, consistent visuals are essential for building trust and driving conversions in competitive international landscapes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, potentially becoming a go-to resource for advanced techniques, design systems, and best practices within the company.
• Strategic Contribution: Influence the company's visual strategy for international markets, contributing to brand positioning and market entry success.
• Project Leadership: Lead significant design initiatives, such as the complete overhaul of email marketing or website visuals, gaining experience in managing large-scale projects.
• Cross-functional Exposure: Collaborate with marketing, e-commerce, and potentially product development teams, broadening understanding of business operations and GTM strategies.
• Potential for Full-time: While this is a contractor role, successful performance and business growth could potentially lead to opportunities for full-time employment or longer-term engagements with expanded responsibilities.

📝 Enhancement Note: For a senior operations-aligned role, growth often involves not just creative development but also process improvement and strategic input. This role offers the chance to impact GTM success through design, which is a valuable growth trajectory within marketing and operations.

🌐 Work Environment

Office Type: This is a "Permanent work from home" position, meaning there is no physical office requirement. The work environment is entirely remote.

Office Location(s): Not applicable, as the role is fully remote. The company, however, is Australian, and the provided location for the applicant is Manila, Philippines. The client's time zone is Australian Eastern Standard Time (AEST).

Workspace Context:

• The workspace is the individual's home office, requiring self-discipline and a dedicated setup conducive to productive design work.
• Collaboration will primarily occur through digital channels, utilizing project management tools, video conferencing, and instant messaging platforms.
• Access to necessary design software (Figma) and reliable internet connectivity is critical for seamless integration with the remote team and timely project delivery.
• Opportunities for interaction with the operations team will be virtual, requiring proactive engagement in online meetings and communication channels.

Work Schedule: The work schedule is fixed from Monday to Friday, 9:00 am to 5:00 pm AEST. This requires the designer to be available and actively working during these specific hours, which are dictated by the client's time zone. This structured schedule, while remote, is essential for maintaining operational continuity and facilitating real-time collaboration with the Australian-based team.

📝 Enhancement Note: The remote nature of the work emphasizes the need for strong self-management and digital collaboration skills. Understanding the client's time zone is crucial for operational alignment and effective communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and fit for the Senior Designer role, with a specific focus on Figma expertise and relevant design work.
• Technical/Skills Assessment: Likely an interview focused on Figma proficiency, design process, and problem-solving abilities. This may include discussions about how you approach email and web design challenges, brand consistency, and collaboration in a remote setting.
• Portfolio Review: A dedicated session to walk through your portfolio, discussing specific projects, your role, design decisions, and the impact of your work. Be prepared to articulate your process and demonstrate how you've achieved results.
• Cultural Fit/Team Interview: An interview to assess your ability to work within a remote, international team, your communication style, and your alignment with the company's values of creativity and innovation.
• Final Offer/Contract Discussion: If successful, discussion regarding the independent contractor agreement, professional fees, and benefits.

Portfolio Review Tips:

• Figma Showcase: Clearly highlight projects where Figma was instrumental. Demonstrate your understanding of its capabilities for collaboration, prototyping, and design systems.
• Process Storytelling: For each key project, articulate the problem, your process (research, ideation, iteration), your specific contributions, the tools used (emphasizing Figma), and the measurable outcomes or impact.
• Brand Consistency Examples: Dedicate specific examples or a section to demonstrating how you've maintained brand integrity across different platforms and customer touchpoints.
• Impact Metrics: Where possible, include quantitative data (e.g., increased engagement rates, conversion improvements) to showcase the business impact of your design work.
• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and clear descriptions.

Challenge Preparation:

• Figma Proficiency: Be ready to discuss advanced Figma features and workflows. Consider preparing a brief demonstration or talking through a complex Figma file you've worked on.
• Email Design Strategy: Prepare to discuss your approach to designing effective email marketing campaigns, including segmentation, personalization, CTA optimization, and mobile responsiveness.
• Web Design Principles: Be ready to talk about UI/UX best practices, user journey mapping, and how you ensure websites are visually engaging and conversion-oriented.
• Remote Collaboration: Think about how you maintain productivity, communicate effectively, and collaborate with remote teams. Prepare examples of successful remote project execution.
• Brand Development: Understand the company's existing brand and be ready to discuss how you would approach its visual evolution for international markets.

📝 Enhancement Note: The interview process will heavily scrutinize Figma skills and the ability to translate strategic brand goals into effective visual communications that drive GTM objectives. A portfolio that demonstrates process, impact, and Figma mastery will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design work, including wireframing, prototyping, UI design, and collaboration. Expert proficiency is mandatory.
• Adobe Creative Suite (Illustrator, Photoshop): Likely used for asset creation, photo editing, and potentially packaging design elements, complementing Figma's capabilities.
• Project Management Software (e.g., Asana, Trello, Monday.com): Essential for managing tasks, tracking project progress, and collaborating within a remote team environment.
• Communication Platforms (e.g., Slack, Microsoft Teams): Critical for real-time team communication, updates, and general collaboration.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): To understand website user behavior, traffic sources, and conversion performance, informing design decisions and optimizations.
• Email Marketing Platform Analytics (e.g., Mailchimp, HubSpot, Klaviyo): To track email campaign performance, open rates, click-through rates, and conversion metrics.
• Heatmap/User Session Tools (e.g., Hotjar, Crazy Egg): To visualize user interaction on websites and emails, identifying areas for design improvement.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot CRM): While not directly used for design, understanding how customer data is managed in a CRM can inform the design of customer-facing communications.
• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how email flows are built and automated within these platforms can be beneficial for designing integrated campaigns.

📝 Enhancement Note: Proficiency in Figma is paramount. For operations, understanding how design tools integrate with marketing automation and CRM systems is valuable, as it impacts the efficiency and effectiveness of campaign execution and customer journey management.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: The company values new ideas and approaches to design, encouraging designers to push boundaries and create impactful visual experiences.
• Collaboration: Working effectively within a global, remote team is essential, requiring proactive communication, mutual respect, and shared ownership of project success.
• Brand Integrity: Maintaining a consistent and strong brand identity across all touchpoints is critical for building trust and recognition, especially during international expansion.
• Efficiency & Impact: There's an expectation to deliver high-quality work efficiently, with a focus on how design contributes to business objectives, such as customer engagement and conversion.
• Adaptability: The role requires adapting to evolving brand strategies and the needs of new international markets, demonstrating flexibility and a proactive learning mindset.

Collaboration Style:

• Digital-First: Collaboration relies heavily on digital tools like Slack, Figma, and video conferencing. Proactive communication and clear articulation of ideas are key.
• Cross-functional: Designers will collaborate with marketing, growth, and potentially international expansion teams, requiring an understanding of different functional goals and perspectives.
• Feedback-Oriented: A culture of constructive feedback is likely present, encouraging designers to both give and receive feedback to improve work and processes.
• Autonomous yet Connected: Team members are expected to work autonomously on their tasks but remain connected and communicative with the broader team to ensure alignment and shared progress.

📝 Enhancement Note: Understanding and aligning with these values is crucial for success in a remote, international setting. For operations-minded individuals, demonstrating how one's work contributes to efficiency and measurable business impact will be well-received.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Differences: Working with an Australian client time zone (AEST) from Manila requires careful scheduling and management of working hours to ensure effective real-time communication and collaboration.
• Remote Work Isolation: Maintaining motivation and team connection can be challenging in a fully remote environment. Proactive engagement and self-discipline are key.
• Brand Evolution: Successfully translating a rebrand and expanding it into new international markets requires deep understanding of target audiences and careful execution to maintain brand coherence.
• Managing Multiple Design Flows: Owning the redesign of 16 comprehensive email flows concurrently demands strong project management, prioritization, and organizational skills.
• Balancing Creativity with Operational Goals: Ensuring that creative vision aligns with marketing objectives, conversion targets, and technical constraints is a constant balancing act.

Learning & Development Opportunities:

• Mastering Figma for Scale: Develop advanced skills in Figma for creating robust design systems, reusable components, and efficient workflows that can scale across international markets.
• International Market Design Nuances: Gain insights into designing for diverse cultural contexts in the US and EU markets, understanding localization strategies for visual communications.
• GTM Strategy Impact: Directly contribute to and learn from the company's international GTM strategy by shaping the visual customer journey.
• Cross-functional Project Management: Enhance skills in managing complex design projects that involve multiple stakeholders and business objectives.
• Freelance Business Acumen: Further develop skills in managing client relationships, project scopes, and professional contracts as an independent contractor.

📝 Enhancement Note: The challenges presented are typical for senior remote roles involving international clients and significant project ownership, particularly within GTM functions where brand consistency directly impacts market performance. The growth opportunities focus on both technical skill enhancement and strategic business impact.

💡 Interview Preparation

Strategy Questions:

• Figma Workflow: "Describe your typical workflow when starting a new email marketing campaign redesign in Figma. How do you ensure consistency and efficiency across multiple emails within a flow?" (Focus on process, component usage, and collaboration features.)
• Brand Consistency Strategy: "How do you approach maintaining brand consistency across different platforms like email, web, and potentially packaging? Can you provide an example from your portfolio where you successfully managed this?" (Highlighting process, style guides, and problem-solving.)
• Remote Collaboration Best Practices: "What are your strategies for effective communication and collaboration with a remote, international team? How do you handle potential misunderstandings or delays due to time zone differences?" (Emphasize proactive communication, clear documentation, and proactive problem-solving.)
• Impact-Driven Design: "Tell me about a design project where your work directly contributed to a measurable business outcome, such as improved engagement or conversion rates. How did you track and quantify this impact?" (Focus on metrics, ROI, and strategic thinking.)

Company & Culture Questions:

• Company Vision: "Based on your understanding of our company's expansion into the US and EU markets, what visual opportunities do you see for our brand and customer communications?" (Showcase your research and strategic thinking.)
• Remote Team Dynamics: "How do you stay motivated and engaged when working remotely? What are your expectations for team interaction and support in a distributed environment?" (Demonstrate self-discipline and collaborative spirit.)
• Design Philosophy: "What is your design philosophy, particularly concerning customer communication and brand experience in the health and wellness sector?" (Articulate your approach and values.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type (e.g., Email Campaigns, Web Design, Brand Development) or by impact (e.g., driving engagement, improving conversions).
• Narrative: For each featured project, tell a story: the challenge, your role and process, the solutions implemented (especially Figma usage), and the results achieved (quantified where possible).
• Figma Focus: Explicitly demonstrate your Figma skills. Show prototypes, discuss your component library usage, and explain how Figma facilitated collaboration.
• Conciseness: Be prepared to present your key projects within a set timeframe, focusing on the most relevant and impactful work.
• Q&A Readiness: Anticipate questions about your design choices, problem-solving approach, and how your work aligns with business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational efficiency, strategic thinking relevant to GTM, and strong collaboration skills, all underpinned by expert Figma proficiency.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on BruntWork's careers page.
• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in email marketing design, web UI/UX, and brand consistency. Specifically showcase your proficiency with Figma, including any examples of interactive prototypes or design systems you've built.
• Resume Optimization: Ensure your resume clearly articulates your senior-level experience, Figma specialization, and any quantifiable achievements related to design impact on marketing campaigns or customer engagement. Use keywords like "Figma Specialist," "Email Design," "Web Design," "Brand Consistency," and "GTM Support."
• Interview Preparation: Practice walking through your portfolio, focusing on explaining your design process, decision-making rationale, and the business impact of your work. Prepare answers to common questions about remote collaboration, brand strategy, and Figma workflows.
• Company Research: Thoroughly research BruntWork, its industry (health and wellness), its expansion plans, and its remote work culture. This will help you tailor your responses and demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.