Graphic Designer

📍 Job Overview

Job Title: Graphic Designer Company: Fresh Prints Location: The Philippines Job Type: Full-Time Category: Marketing Operations / Creative Operations Date Posted: 2025-09-17T15:20:54 Experience Level: Mid-Level (2-5 Years) Remote Status: Remote OK

🚀 Role Summary

• Design high-converting static and motion graphics specifically for paid social media campaigns across platforms like Facebook and Instagram.
• Collaborate closely with performance marketing and creative teams to translate client objectives into compelling visual assets that drive engagement and conversions.
• Adapt brand guidelines and client briefs into performance-ready creatives, ensuring brand consistency while optimizing for direct-response marketing goals.
• Utilize a blend of design tools, including AI image generation, to create innovative and effective ad creatives for eCommerce and DTC brands.
• Contribute to a fast-paced agency environment by managing multiple client deliverables and staying abreast of digital advertising and social media creative trends.

📝 Enhancement Note: This role is positioned within a marketing operations context, focusing on the creation of assets that directly impact campaign performance and revenue generation for Direct-to-Consumer (DTC) brands. The emphasis on "performance-focused ad creatives" and "direct-response marketing" highlights the operational impact of design in driving measurable business outcomes.

📈 Primary Responsibilities

• Design visually engaging static and motion graphics tailored for paid social advertising platforms, with a primary focus on Facebook and Instagram.
• Develop performance-driven ad creatives specifically for eCommerce and direct-response marketing campaigns, aiming to optimize for engagement, click-through rates (CTR), and conversion rates.
• Collaborate cross-functionally with performance marketing managers, account strategists, and other creative team members to ensure all design outputs align with campaign strategies, client objectives, and brand messaging.
• Translate client brand guidelines and specific campaign briefs into effective ad creatives, maintaining design integrity while adapting for the nuances of paid social media advertising.
• Continuously research and integrate current digital advertising trends, social media creative best practices, and emerging design technologies (including AI tools) to enhance creative output and campaign effectiveness.
• Assist in the A/B testing of ad creatives by designing variations that explore different visual elements, messaging, and calls-to-action to identify optimal performing assets.
• Potentially generate product renders or lifestyle assets for enhanced visual storytelling in ad campaigns, supporting product-focused marketing efforts.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance marketing outcomes, requiring the designer to understand not just aesthetics but also the strategic intent behind creative assets in driving measurable results for clients. This aligns with a GTM operations focus where creative output is directly tied to campaign success.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience:

• Minimum of 2 years of professional experience as a Graphic Designer, with a significant portion focused on an agency or in-house eCommerce brand environment.
• Demonstrated experience in creating and delivering successful paid social media ad creatives for platforms such as Facebook, Instagram, and potentially TikTok.

Required Skills:

• Graphic Design Proficiency: Expert-level skills in core design principles, typography, color theory, and layout.
• Design Software Mastery: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and motion graphics software such as After Effects.
• Digital Design Tools: Strong working knowledge of collaborative design platforms like Figma and user-friendly design tools like Canva.
• Performance Creative Understanding: A solid grasp of what drives engagement, CTR, and conversions in paid social advertising, with the ability to translate this understanding into design choices.
• Brand Guideline Adaptation: Proven ability to interpret and effectively apply brand guidelines to create consistent yet performance-optimized advertising assets.
• AI Image Generation: Experience leveraging AI image generation tools (e.g., Gemini image gen [Nano Banana]) for creative asset development.
• Fast-Paced Environment Adaptability: Demonstrated ability to manage multiple projects simultaneously, meet tight deadlines, and thrive in a dynamic, client-driven agency setting.

Preferred Skills:

• Direct-Response / Performance Marketing Design: Specific experience designing ads with a clear direct-response or performance marketing objective.
• A/B Testing Familiarity: Understanding of A/B testing methodologies and experience designing variations for creative testing.
• Visual Storytelling: Strong ability to craft compelling visual narratives that resonate with target audiences and align with client brand identity.
• Product Renderings: Experience generating high-quality product renders or lifestyle assets for marketing collateral.

📝 Enhancement Note: The emphasis on "performance media creatives" and understanding "what drives engagement, CTR, and conversions" is critical. This indicates the role requires a designer who is not just artistically skilled but also data-informed and results-oriented, a key trait for operations roles in marketing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct projects demonstrating expertise in paid social media ad design for eCommerce or DTC brands.
• Include examples of both static and motion graphics, clearly indicating the platform and objective for each piece (e.g., Facebook lead generation ad, Instagram story ad for product launch).
• Highlight projects where your creative output directly contributed to measurable campaign performance improvements (e.g., increased CTR, lower CPA, higher conversion rates). Quantifiable results are highly valued.
• Demonstrate proficiency in applying brand guidelines and adapting creative strategies for different client needs and campaign objectives.
• Feature examples that utilize AI image generation tools, showcasing how these were integrated into the creative workflow.

Process Documentation:

• Be prepared to discuss the design process for your portfolio pieces, including initial briefing, concept development, iteration, and final delivery.
• Ability to articulate how you collaborate with performance marketing teams to gather insights and feedback for iterative design improvements.
• Showcase an understanding of workflow efficiency and how you manage project timelines and deliverables within a client service environment.

📝 Enhancement Note: The expectation of a portfolio demonstrating "performance media creatives" and the ability to discuss the design process for achieving "measurable campaign performance improvements" underscores the operational nature of this role. It's not just about aesthetics but about demonstrable impact.

💵 Compensation & Benefits

Salary Range:

• Based on industry standards for a Mid-Level Graphic Designer with 2-5 years of experience in the Philippines, specializing in performance marketing creatives, the estimated salary range is PHP 35,000 - PHP 65,000 per month. This range can fluctuate based on the candidate's specific experience, portfolio strength, and the precise nature of client projects.

Benefits:

• Competitive salary commensurate with experience and skill set.
• Opportunity to work with a dynamic, fast-growing agency focused on scaling DTC brands.
• Exposure to cutting-edge digital marketing strategies and creative trends in the eCommerce space.
• Professional development opportunities, including potential training in new design tools and performance marketing techniques.
• Remote work flexibility, allowing for a better work-life balance.
• Collaborative and supportive team environment.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.
• Flexibility may be offered due to the remote nature of the role, but core hours may be expected to align with team collaboration and client needs, potentially within the Philippines' standard business hours.

📝 Enhancement Note: Salary estimation is based on remote roles for designers in the Philippines with specialized skills in performance marketing, drawing from general salary benchmarks for creative professionals in the region. Benefits are inferred from typical agency offerings for remote employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising (Specializing in Digital Marketing for DTC Brands) Company Size: Small to Medium-sized (Likely 10-50 employees, based on agency typical structure) Founded: Information not explicitly provided, but the focus on scaling DTC brands suggests a modern, growth-oriented company.

Team Structure:

• The Graphic Designer will likely be part of a dedicated Creative Team, potentially comprising other designers, copywriters, and video editors.
• This team will work closely with the Performance Marketing team, which includes specialists in paid social media, media buying, and analytics.
• Reporting structure is likely to a Creative Director or Lead Designer, with direct collaboration with Performance Marketing Managers.

Methodology:

• Data-Driven Creative: Emphasis on using performance data (CTR, conversion rates, engagement metrics) to inform and optimize design decisions.
• Agile Workflow: Expect a fast-paced, iterative process driven by client needs and campaign performance feedback.
• Collaborative Environment: Strong emphasis on cross-functional teamwork to ensure creative aligns with strategic marketing goals.
• Continuous Improvement: A culture that encourages staying updated on industry trends and experimenting with new tools and techniques.

Company Website: freshprints.com

📝 Enhancement Note: While "Fresh Prints" is the hiring platform, the client is "Whisper Media." The culture described is that of Whisper Media, a DTC growth agency. The emphasis on scaling and performance marketing indicates a results-oriented, data-driven, and potentially agile work environment.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-level position within the creative operations or marketing operations function. It's a hands-on contributor role focused on executing creative strategies that directly impact business performance.

Reporting Structure: Typically reports to a Creative Lead or Creative Director, working in close collaboration with Performance Marketing Managers and potentially Account Managers.

Operations Impact: The Graphic Designer plays a crucial role in the Go-To-Market (GTM) strategy by creating the visual assets that drive customer acquisition and revenue. Their work directly influences campaign effectiveness, customer engagement, and ultimately, the client's ability to scale profitably.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative design, motion graphics for social media, or AI-driven creative generation.
• Senior Designer/Art Director: Progress to leading creative projects, mentoring junior designers, and developing overarching creative strategies for clients.
• Creative Operations Management: Transition into roles managing creative workflows, resourcing, and production within an agency or for a larger brand.
• Performance Marketing Acumen: Develop a stronger understanding of media buying, campaign management, and analytics, potentially moving into hybrid creative/marketing strategy roles.
• Client Management: Gain experience presenting creative work and strategies directly to clients, enhancing client relationship skills.

📝 Enhancement Note: The growth path emphasizes not only artistic development but also strategic understanding of marketing operations and performance metrics, aligning with career progression in GTM functions.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility and autonomy for the designer.

Office Location(s): While the role is listed as "The Philippines," the remote nature means the designer can work from any suitable location within the country.

Workspace Context:

• Home Office Setup: The designer will be responsible for maintaining a productive and professional home office environment.
• Digital Collaboration: Reliance on digital communication tools (Slack, Zoom, email) for team interaction, project updates, and feedback sessions.
• Asynchronous Communication: Ability to work effectively with team members across different locations or time zones, requiring clear documentation and communication.
• Access to Tools: Essential to have reliable internet access and a capable workstation to run design software efficiently.

Work Schedule:

• Full-time, approximately 40 hours per week.
• While remote, adherence to core collaboration hours or specific project deadlines will be necessary. Flexibility in daily scheduling may be available as long as responsibilities are met and team collaboration is maintained.

📝 Enhancement Note: The fully remote aspect necessitates strong self-discipline, effective communication skills, and a capacity for asynchronous collaboration, all of which are key operational skills for distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of resume and portfolio to assess basic qualifications and creative fit.
• Portfolio Review & Creative Challenge: A more in-depth review of the portfolio, potentially followed by a small, timed creative exercise or a discussion on how to approach a specific type of ad creative for a given client brief.
• Team/Manager Interview: Discussion with the hiring manager and/or members of the creative or performance marketing teams to evaluate technical skills, collaboration style, and understanding of performance marketing principles.
• Final Interview: Potential interview with senior leadership to discuss cultural fit, career aspirations, and overall alignment with the company's vision.

Portfolio Review Tips:

• Curate for Relevance: Select your strongest pieces that are most relevant to paid social, eCommerce, and direct-response marketing. Prioritize performance-focused work.
• Showcase Process: For key projects, briefly explain your thought process, the client's objective, and how your design addressed it. Include a note on any performance metrics if available.
• Highlight Variety: Include examples of static ads, motion graphics, and potentially how you’ve used AI tools effectively.
• Clarity and Conciseness: Ensure your portfolio is easy to navigate and that each piece is presented clearly with brief, impactful descriptions.
• Technical Proficiency: Be ready to discuss your proficiency with the required design software and your approach to creating assets optimized for various social platforms.

Challenge Preparation:

• Understand the Client: Research Whisper Media and the types of DTC brands they work with. Understand their growth-focused, data-driven approach.
• Practice Creative Briefs: Familiarize yourself with common creative briefs for social media ads. Practice ideating and sketching concepts quickly.
• Motion Graphics Basics: If motion graphics are a key part of the role, be prepared to discuss your workflow and animation principles.
• Performance Marketing Context: Be ready to articulate how your design choices aim to achieve specific marketing goals (e.g., "This carousels’ CTA placement was designed to maximize immediate clicks").

📝 Enhancement Note: The emphasis on portfolio review and potential creative challenges highlights the practical, skills-based evaluation typical for creative operations roles, where demonstrable output and process understanding are paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (Essential for static design and asset preparation).
• Motion Graphics Software: After Effects (Crucial for creating animated ads and video content).
• AI Image Generation: Gemini image gen [Nano Banana] (Specific tool mentioned, indicating a forward-thinking approach to creative tooling).
• Collaborative Design Platforms: Figma (For team collaboration, prototyping, and potentially handoff to developers or other teams).
• Prototyping/Presentation Tools: Canva (For quick designs, various formats, and ease of use).

Analytics & Reporting:

• While not directly responsible for analytics, an understanding of how design impacts metrics like CTR, conversion rates, and engagement is key. Familiarity with social media analytics dashboards (e.g., Facebook Ads Manager) might be beneficial for context.

CRM & Automation:

• Primarily focused on design tools; CRM knowledge is less critical for this role, but understanding how assets are deployed within ad platforms is important.

📝 Enhancement Note: The explicit mention of AI image generation tools is a significant indicator of the company's investment in modern creative workflows and efficiency. Proficiency in these and core Adobe Suite tools is non-negotiable for this role.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on delivering creative assets that achieve measurable performance outcomes for clients.
• Collaboration: Valuing teamwork and open communication across different departments (creative, performance marketing) to achieve shared goals.
• Innovation: Encouraging the adoption of new tools and techniques, including AI, to push creative boundaries and improve efficiency.
• Adaptability: Thriving in a fast-paced, evolving digital marketing landscape, with a willingness to pivot strategies based on data and trends.
• Client-Centricity: Understanding and prioritizing client needs and objectives in all creative work.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with performance marketers, providing creative solutions that support media strategies.
• Feedback Loops: Openness to receiving and providing constructive feedback on creative work to ensure optimal results.
• Process-Driven: Adherence to established design workflows and project management processes to ensure timely and quality delivery.
• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings within the creative team and across departments.

📝 Enhancement Note: The values highlight a blend of creative excellence and operational effectiveness, emphasizing that design serves a strategic purpose in driving business growth. This is a hallmark of successful GTM operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually compelling and brand-aligned creatives that also meet strict performance metrics (CTR, conversions) dictated by paid social algorithms and client goals.
• Rapid Trend Cycles: The social media advertising landscape changes quickly, requiring designers to constantly adapt to new formats, platform updates, and creative trends.
• Managing Multiple Client Needs: Juggling diverse client brands, objectives, and feedback simultaneously in a fast-paced agency environment.
• Leveraging AI Effectively: Mastering the use of AI image generation tools to enhance, rather than replace, human creativity and strategic design thinking.

Learning & Development Opportunities:

• Performance Marketing Acumen: Gaining a deeper understanding of paid social media strategies, targeting, A/B testing, and campaign optimization.
• Advanced Motion Graphics: Developing sophisticated animation and video editing skills for more complex ad formats.
• New Design Tool Proficiency: Becoming an expert in emerging design and AI tools that can streamline workflows and enhance creative output.
• Client Interaction: Opportunities to present creative work and rationale directly to clients, building presentation and communication skills.
• Industry Trends: Staying at the forefront of digital advertising creative best practices and emerging visual communication techniques.

📝 Enhancement Note: The challenges and growth opportunities are framed around the intersection of creative execution and marketing operations, emphasizing the continuous learning required to excel in a performance-driven environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting Facebook ad creative. What elements do you prioritize, and why?" (Focus on understanding the performance marketing context of your design choices.)
• "How do you balance adhering to client brand guidelines with the need to create eye-catching, performance-driven social media ads?" (Demonstrate your ability to be both a brand guardian and a results driver.)
• "Walk us through a project in your portfolio where your design significantly impacted campaign performance. What were the objectives, your approach, and the results?" (Prepare a specific case study with quantifiable outcomes.)
• "How do you stay updated on the latest trends in social media advertising and graphic design, and how do you incorporate them into your work?" (Show your commitment to continuous learning and industry relevance.)

Company & Culture Questions:

• "What interests you about working with DTC brands and performance marketing agencies like Whisper Media?" (Research the company's mission and client focus.)
• "How do you approach collaboration with performance marketers or account managers who may have different priorities or perspectives?" (Highlight your teamwork and communication skills.)
• "Describe your experience working in a remote, fast-paced agency environment. What strategies do you use to manage your time and stay productive?" (Showcase your self-management and organizational skills.)

Portfolio Presentation Strategy:

• Storytelling: Structure your portfolio presentation around the narrative of each project: client challenge, your creative solution, and the impact/results.
• Highlight Performance: Clearly articulate how your designs contributed to key performance indicators (KPIs) like CTR, conversion rates, or engagement. Use data where possible.
• Demonstrate Tool Proficiency: Be ready to discuss your command of Adobe Creative Suite, After Effects, Figma, and AI tools, and how you leverage them for efficiency and creative output.
• Engage and Discuss: Treat the portfolio review as a conversation. Be prepared to answer questions about your choices and processes, and ask clarifying questions about the role and team.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also an understanding of marketing operations, performance metrics, and collaborative workflows, which are critical for success in this role.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Greenhouse.
• Portfolio Customization: Ensure your portfolio prominently features work relevant to paid social media advertising, eCommerce, and direct-response marketing. Prioritize examples that showcase measurable results or a clear understanding of performance drivers.
• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, After Effects, Figma, AI image generation, and any proven success in creating performance-driven ad creatives. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, your understanding of performance marketing, and your ability to collaborate effectively. Prepare a compelling narrative for at least one key portfolio piece.
• Company Research: Familiarize yourself with Whisper Media's client base and their approach to scaling DTC brands. Understand their focus on editorial storytelling, UGC, and paid media strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.