(Senior) Creative Designer (m/w/d)

📍 Job Overview

Job Title: Senior Creative Designer (m/w/d)

Company: Mawave Marketing GmbH

Location: Munich, Bavaria, Germany

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: March 20, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid (Flexible Home Office Option)

🚀 Role Summary

• Drive the creation of compelling organic social media campaigns, encompassing video editing and static visual assets, for a portfolio of high-growth brands.

• Develop engaging and trend-aware creative copy for organic social media content, ensuring brand voice consistency and audience resonance.

• Oversee visual language, manage video editing workflows, and provide support for creative shoots, contributing to cohesive campaign aesthetics.

• Collaborate within a dynamic team to conduct visual research and conceptualize innovative campaign ideas that align with client objectives and market trends.

• Craft impactful storytelling through design and presentation materials for pitches, effectively communicating creative strategies and outcomes.

• Iterate and enhance designs based on performance data and analytics, demonstrating a commitment to continuous improvement and data-driven creative optimization.

📝 Enhancement Note: This role bridges creative design with performance marketing, requiring a strong understanding of social media trends and the ability to translate data insights into visual and written content. The emphasis on "performance-driven results" suggests a need for a designer who can think strategically about campaign effectiveness, not just aesthetics.

📈 Primary Responsibilities

• Conceptualize, design, and produce engaging organic creative assets for social media platforms including video content (editing, motion graphics) and static visuals (graphics, images).

• Write persuasive and on-brand copy for organic social media posts, aligning with campaign objectives and target audience engagement strategies.

• Manage the visual direction of campaigns, including image selection, video editing, and providing creative support during photo and video shoots.

• Conduct thorough visual research and actively participate in brainstorming sessions to generate innovative creative concepts for client campaigns.

• Develop compelling visual narratives and design pitch presentations that effectively communicate creative strategies and project proposals.

• Analyze campaign performance data to refine and optimize existing designs and creative approaches, ensuring continuous improvement and ROI maximization.

📝 Enhancement Note: The responsibility for "Weiterentwicklung der Designs auf Basis von performance-getriebenen Ergebnissen" indicates a strong focus on data-informed creative iteration, a key aspect of modern GTM and Marketing Operations. This means candidates should be comfortable working with analytics to guide their design choices.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Media Design, Communications, or a related field is highly recommended. Equivalent practical experience will also be considered.

Experience: A minimum of 2 to 5 years of professional experience in social media content creation and design, with a preference for candidates who have worked in an agency setting.

Required Skills:

• Proven expertise in Adobe Creative Cloud suite, specifically Premiere Pro, Photoshop, and After Effects.

• Demonstrated experience in creating organic social media content, understanding platform-specific trends and best practices for Instagram, TikTok, and similar platforms.

• Strong visual storytelling capabilities, with the ability to translate complex ideas into compelling designs and narratives.

• Excellent creative copywriting skills, capable of crafting engaging and on-brand messaging for social media.

• Proficiency in visual research and creative ideation, with a track record of developing innovative campaign concepts.

Preferred Skills:

• Prior experience in guiding or participating in photo and video shoots.

• Familiarity with performance marketing principles and how creative assets impact campaign outcomes.

• Experience with other design or video editing software beyond the Adobe Creative Suite.

• A keen eye for emerging social media trends and a passion for staying ahead of the curve.

📝 Enhancement Note: The "Trendscout" description implies a need for candidates who are not only skilled designers but also deeply immersed in social media culture and actively track platform evolution. This is crucial for developing relevant and effective organic content.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating experience in organic social media content creation (video and static).

• Include case studies that highlight the creative process from ideation and research to execution and performance-driven optimization.

• Present examples of creative copywriting alongside visual assets to showcase integrated campaign development.

• Demonstrate proficiency in Adobe Creative Cloud tools through the quality and complexity of design and video editing work.

Process Documentation:

• Provide examples of how creative briefs were translated into actionable design concepts.

• Illustrate workflows for content creation, from initial concept to final delivery, including any collaboration stages.

• Show evidence of how performance data was used to iterate on designs and improve campaign effectiveness.

📝 Enhancement Note: Given the role's emphasis on "performance-driven results," the portfolio should explicitly link creative output to measurable outcomes, even if indirectly. This demonstrates an understanding of how design contributes to broader GTM objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Creative Designer with 2-5 years of experience in Munich, Germany, a competitive salary range is estimated between €48,000 - €65,000 annually. This range considers the cost of living in Munich, the agency environment, and the specialized skills required.

Benefits:

• Team & Culture: Great team spirit, collegial atmosphere, and flat hierarchies fostering collaboration and open communication.

• Flexibility: Flexible working hours and the possibility of home office arrangements to support work-life balance.

• Time Off: Generous 30 days of annual vacation.

• Unique Perks:

  • Workation & Sabbatical: Opportunities to work from different locations for up to 3 months or take extended breaks for rejuvenation.
  • Wellbeing & Lifestyle: A subsidy for goods (e.g., for a summer outfit) or access to over 8,000 sports and wellness facilities through the EGYM Wellpass.
  • Meal Allowance: A tax-free daily meal allowance of €7.50.
  • Mobility: A monthly mobility allowance of €32 for public transportation.

• Social & Office: Regular team and after-work events (e.g., rooftop BBQs, ski trips), and a modern, bright office in Munich with city views and excellent public transport links.

• Tools: Provision of a personal MacBook for work.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility in scheduling and the option for home office.

📝 Enhancement Note: The extensive benefits package, including Workation, Sabbatical, and a comprehensive well-being subsidy, indicates a company culture that prioritizes employee well-being and offers significant flexibility, which is attractive to creative professionals. The salary estimate is based on data from similar roles in Munich, Germany, considering the specified experience level and industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising, specifically focusing on Social Media Outcomes. Mawave Marketing GmbH positions itself as the leading agency in the DACH region for this niche, integrating media buying, content creation, and creator marketing for holistic growth strategies.

Company Size: Over 150 employees, indicating a medium-to-large agency environment with established processes but still retaining a dynamic and agile feel.

Founded: While the founding date isn't specified, the company's positioning as a "leading" agency suggests a period of significant growth and established market presence.

Team Structure:

• The Creative team likely comprises multiple designers, video editors, copywriters, and potentially campaign managers, working collaboratively.

• Reporting structures are described as "flat hierarchies," suggesting direct access to leadership and a less bureaucratic decision-making process.

Methodology:

• Data-Driven Creativity: A core methodology is the integration of performance data to inform and refine creative output, moving beyond purely aesthetic considerations.

• Holistic Growth Strategies: The agency focuses on combining various marketing disciplines (media buying, content, creators) into a unified approach.

• Trend-Driven Innovation: Continuous monitoring and integration of the latest social media trends and platform developments are key to their service offering.

Company Website: mawave.com

📝 Enhancement Note: The company's focus on "Social Media Outcomes" and its integrated approach to growth strategies highlight a sophisticated operational model. For a Creative Designer, this means understanding how their work directly contributes to measurable business results, a key aspect of GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, implying a level of autonomy, expertise, and potential mentorship capabilities. It's a mid-level to senior position within the creative department, expected to contribute significantly to campaign strategy and execution.

Reporting Structure: Likely reports to a Creative Director or Head of Content, within a flat hierarchy that allows for direct interaction with cross-functional teams and potentially client leads.

Operations Impact: The role directly impacts Mawave's service delivery and client success by producing high-quality, performance-oriented creative assets. This contributes to client retention, acquisition of new business through strong case studies, and the overall reputation of the agency. The emphasis on "performance-driven results" means the designer's work is directly tied to revenue generation for clients.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like video editing for social, motion graphics, or advanced creative strategy for performance campaigns.

• Leadership: Potential to move into a Lead Creative Designer, Art Director, or Creative Team Lead role, managing projects and junior team members.

• Strategic Input: Contribute more significantly to campaign strategy development and client consultations, leveraging creative insights to influence overall GTM approaches.

• Skill Expansion: Further develop skills in areas adjacent to design, such as basic analytics interpretation, A/B testing principles for creatives, or creator collaboration.

📝 Enhancement Note: The "Senior" title and the emphasis on performance-driven results suggest that growth opportunities will involve not just creative mastery but also strategic thinking and potentially team leadership within the operations of the creative department.

🌐 Work Environment

Office Type: The company describes a "modern, bright office in Munich with a view over the city." This suggests a contemporary workspace designed to foster creativity and collaboration.

Office Location(s): Moosacher Str. 70, 80809 Munich, Bavaria, Germany. This location is noted for good public transport connections, making it accessible for employees commuting from various parts of the city.

Workspace Context:

• Collaborative Environment: The "flat hierarchies" and emphasis on team events suggest a culture that encourages interaction and idea sharing among colleagues.

• Tools & Technology: Employees are provided with their own MacBook for work, indicating a commitment to equipping the team with high-quality tools necessary for creative production.

• Team Interaction: Regular team and after-work events, alongside the modern office space, are designed to foster strong working relationships and a sense of community.

Work Schedule: Flexible working hours are offered, allowing employees to structure their workday around personal needs while ensuring core responsibilities are met. The standard is approximately 40 hours per week.

📝 Enhancement Note: The combination of a modern office, flexible hours, and a strong emphasis on team events points to a work environment that values both productivity and employee well-being, crucial for a creative role where inspiration and collaboration are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application materials, focusing on the portfolio and CV to assess relevant experience and creative skills.

• Creative Challenge/Task: Candidates may be asked to complete a design task or provide a case study walk-through related to organic social media content creation. This assesses practical skills and problem-solving abilities.

• Team/Hiring Manager Interview: Discussion about experience, motivations, understanding of social media trends, and how they fit into the team's collaborative and performance-driven culture. Questions will likely probe their approach to creative development and optimization.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking, long-term vision, and cultural fit within Mawave's unique agency model.

Portfolio Review Tips:

• Showcase Process: Clearly articulate the journey of your projects – from brief and research to concept ideation, execution, and any performance-based refinements. Use visuals to tell the story.

• Highlight Impact: Where possible, quantify the success of your creative work. Even if direct metrics aren't available, explain how your designs contributed to client objectives (e.g., increased engagement, improved brand perception, successful campaign launch).

• Demonstrate Tool Proficiency: Ensure your video editing and design work clearly showcases your command of Premiere Pro, Photoshop, and After Effects.

• Tailor to Mawave: Emphasize projects that align with Mawave's focus on social media outcomes and organic content for growth-oriented brands. Highlight your understanding of trends and performance.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative task or challenge provided. Identify the core objective, target audience, and key message.

• Think Strategically: Consider how your creative solution aligns with broader marketing goals and Mawave's integrated approach. How does it drive "outcomes"?

• Prepare to Justify: Be ready to explain your design choices, rationale, and how you would measure success. Practice articulating your workflow and problem-solving process concisely.

📝 Enhancement Note: The interview process will likely test both creative execution and strategic thinking. Candidates should be prepared to discuss not just what they created, but why and how it performed, demonstrating an understanding of the "outcomes" Mawave promises clients.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency in Premiere Pro (video editing), Photoshop (image manipulation, static design), and After Effects (motion graphics, animation).

• Social Media Platforms: Deep understanding of content requirements, trends, and best practices for Instagram (Reels, Stories, Feed), TikTok, and potentially other emerging platforms.

Analytics & Reporting:

• While not explicitly stated as a primary tool for the designer, familiarity with social media analytics dashboards (e.g., native platform insights, third-party tools like Sprout Social, Hootsuite, or internal reporting tools) is crucial for performance-driven optimization.

CRM & Automation:

• Not directly applicable to the core design function, but an awareness of how creative assets are deployed within broader marketing automation or CRM workflows could be beneficial.

📝 Enhancement Note: The explicit mention of Premiere Pro, Photoshop, and After Effects highlights the technical demands of the role. Candidates should be prepared to demonstrate advanced skills in these applications, particularly in video editing and motion graphics for social media.

👥 Team Culture & Values

Operations Values:

• Passion for Social Media: A genuine enthusiasm for the evolving landscape of social media, trends, and creator culture.

• Data-Driven Excellence: A commitment to using performance data to inform creative decisions and drive measurable results for clients.

• Collaboration & Teamwork: A strong emphasis on working together across departments (media buying, creator marketing) to achieve holistic growth strategies.

• Hands-on Mentality: A proactive, can-do attitude, with a willingness to take initiative and contribute directly to project success.

• Innovation & Creativity: A drive to constantly explore new ideas, visual styles, and storytelling techniques to keep content fresh and engaging.

Collaboration Style:

• Integrated Approach: Mawave fosters collaboration between creative, media, and creator teams to ensure a unified message and strategy across all touchpoints.

• Feedback-Oriented: The "flat hierarchies" and emphasis on team spirit suggest an environment where constructive feedback is shared and valued to improve creative output.

• Knowledge Sharing: Encouragement of sharing the latest trends, design techniques, and performance insights to elevate the collective skill set of the team.

📝 Enhancement Note: The company's values emphasize a blend of creative passion and analytical rigor. Applicants should highlight instances where they have successfully combined these aspects in their previous roles, demonstrating an understanding of "outcomes" beyond just aesthetic appeal.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Trend Cycles: Keeping pace with the constant evolution of social media trends, platform algorithms, and content formats requires continuous learning and adaptation.

• Balancing Creativity and Performance: Effectively translating data-driven insights into visually compelling and engaging creative assets that also meet client KPIs.

• Managing Multiple Projects: Juggling diverse client needs, brand identities, and campaign objectives simultaneously within a fast-paced agency environment.

• Evolving Platforms: Adapting creative strategies to new features and functionalities on platforms like TikTok and Instagram, and potentially emerging social channels.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to deepen expertise in motion graphics, advanced video editing techniques, 3D design, or specialized visual storytelling for social media.

• Performance Analytics Training: Gaining a more profound understanding of social media analytics and how to leverage them for creative optimization and strategy.

• Cross-Functional Learning: Exposure to media buying strategies, creator marketing best practices, and client management to develop a more holistic understanding of GTM operations.

• Industry Conferences & Workshops: Potential to attend relevant industry events or workshops to stay abreast of the latest creative and social media trends.

📝 Enhancement Note: The challenges presented are inherent to the dynamic nature of social media marketing. Highlighting how you approach continuous learning and adapt to these challenges will be key to impressing interviewers.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used social media trends to inform your creative design for a campaign. What was the outcome?" (Focus on trend identification, creative application, and results.)

• "How do you balance creative vision with performance metrics when designing social media content?" (Emphasize your process for integrating data into creative decision-making.)

Company & Culture Questions:

• "What excites you about Mawave's focus on 'Social Media Outcomes' and our integrated approach?" (Show you understand their unique selling proposition.)

• "How do you contribute to a collaborative team environment, especially when working across different functional areas like media buying and content?" (Highlight your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the objective, your role, the creative process, the final output, and any measurable results or key learnings.

• Show, Don't Just Tell: Use screen recordings or high-quality visuals to showcase your video editing and design work.

• Connect to Mawave's Model: Explicitly link your portfolio pieces to Mawave's emphasis on performance and integrated growth strategies. Explain how your creative work contributes to client "outcomes."

• Be Prepared for Q&A: Anticipate questions about your design choices, challenges faced, and how you would adapt your work for different platforms or campaign goals.

📝 Enhancement Note: Candidates should prepare to discuss their work through the lens of business impact. The ability to articulate how creative decisions lead to tangible results for clients will be a significant differentiator.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided application link on the Mawave Marketing GmbH careers page.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest organic social media content creation projects, especially those involving video editing and performance-driven optimization. Tailor your case studies to highlight your understanding of social media trends and their impact.

• Resume Optimization: Ensure your resume clearly details your 2-5 years of experience, highlighting proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects) and any agency experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, your approach to balancing aesthetics with performance, and your understanding of social media trends. Prepare to present your portfolio with a focus on storytelling and impact.

• Company Research: Familiarize yourself with Mawave Marketing GmbH's services, client portfolio, and their unique "Social Media Outcomes" approach. Understand their company culture and values to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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