(Senior) Creative Designer - Hybrid (m/w/d)

📍 Job Overview

Job Title: Senior Creative Designer (m/w/d)

Company: Mawave Marketing GmbH

Location: Munich, Bavaria, Germany

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: April 07, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of innovative organic creative campaigns for social media channels, encompassing video editing, static design, and compelling copywriting.

• Act as a trend scout, identifying and integrating the latest social media trends from platforms like Instagram and TikTok into creative strategies.

• Develop impactful visual storytelling through design and pitch presentations, translating client objectives into engaging visual narratives.

• Leverage performance-driven results to iteratively refine and enhance designs, ensuring continuous optimization of creative assets.

• Collaborate within a dynamic team environment to conduct visual research and generate creative concepts for diverse client campaigns.

📝 Enhancement Note: The role is explicitly for a Creative Designer with a focus on social media outcomes, indicating a strong alignment with marketing operations and GTM strategies that rely on compelling visual content for customer acquisition and engagement. The emphasis on performance-driven results suggests a need for analytical thinking alongside creative execution.

📈 Primary Responsibilities

• Design and produce high-quality organic creative assets for social media platforms, including video edits and static graphics, for prominent and fast-growing brands.

• Craft engaging and effective copy for organic social media campaigns, aligning with brand voice and campaign objectives.

• Oversee and execute visual language, video editing, and provide support for shooting sessions, ensuring a cohesive and professional aesthetic.

• Conduct thorough visual research and lead creative brainstorming sessions to develop innovative concepts for client campaigns.

• Develop compelling storytelling within designs and pitch presentations to effectively communicate campaign strategies and creative direction.

• Continuously analyze performance data from social media campaigns to inform and iterate on design improvements, maximizing creative impact and ROI.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and strategic thinking, common in roles that bridge creative departments with performance marketing and GTM teams. The emphasis on iterating based on performance data is a key indicator of a data-informed creative approach, essential for optimizing campaign effectiveness.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a degree in Graphic Design, Media Arts, Communication Design, or a related field is typically expected for this level of role. Equivalent practical experience will also be considered.

Experience: Minimum of 2-5 years of professional experience in social media content creation and graphic design, with a preference for candidates with prior agency experience.

Required Skills:

• Proficient in Adobe Creative Cloud Suite, specifically Premiere Pro, Photoshop, and After Effects.

• Demonstrated experience in creating content for organic social media channels, understanding platform-specific requirements and trends.

• Strong trend scouting abilities, with a keen eye for emerging visual styles and engagement tactics on platforms like Instagram and TikTok.

• Excellent copywriting skills for social media content.

• Proven ability to conduct visual research and develop creative concepts.

• Self-starter with a strong hands-on mentality and the ability to work independently.

Preferred Skills:

• Prior experience in an agency environment.

• Experience with shooting and directing photo or video shoots.

• Familiarity with performance marketing principles and how design impacts campaign metrics.

• Experience in developing visual storytelling for pitch decks and presentations.

📝 Enhancement Note: The requirement for strong Adobe Creative Cloud skills and social media trend awareness is paramount. The "hand-on mentality" suggests a need for someone who can execute independently from concept to final delivery, a common trait in dynamic agency environments supporting GTM efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of social media creative work, including video edits, static graphics, and copywriting examples.

• Case studies demonstrating the ability to translate campaign objectives into visually compelling designs and engaging content.

• Examples of how creative work has been iterated upon based on performance data and analytics.

Process Documentation:

• Showcase of workflow for ideation, design production, and content delivery for social media campaigns.

• Examples of how creative concepts are developed from initial research and brainstorming to final execution.

• Evidence of how performance data is integrated into the design process for continuous improvement and optimization.

📝 Enhancement Note: For a creative role focused on social media outcomes, the portfolio is critical. It should not only highlight aesthetic quality but also demonstrate an understanding of platform dynamics, audience engagement, and the ability to connect creative output to measurable results, a key aspect of GTM success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Creative Designer with 2-5 years of experience in Munich, Germany, the estimated salary range is €45,000 - €60,000 annually. This range accounts for the required skill set, experience level, and the cost of living in Munich.

Benefits:

• Team Spirit & Atmosphere: Great team spirit, collegial atmosphere, and flat hierarchies.

• Work-Life Balance: Flexible working hours and the option for home office.

• Time Off: 30 days of vacation per year.

• Unique Work Experiences: Opportunities for Workation (up to 3 months) and Sabbatical (up to 2 months).

• Wellness & Lifestyle: Sachbezug (monthly allowance for shopping) or EGYM Wellpass (access to over 8,000 sports and wellness facilities).

• Daily Perks: Tax-free meal allowance (€7.50 per day) and free drinks & snacks.

• Commuting Support: Mobility allowance (€32 per month) for public transport.

• Social Events: Regular team and after-work events, including BBQs, ski trips, and retreats.

• Work Environment: Modern, bright office in Munich with city views and excellent public transport links.

• Equipment: Your own MacBook for work.

Working Hours: Standard full-time working hours (estimated at 40 hours per week), with flexibility offered through flexible working times and home office options.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for this role in Germany, considering the specified experience level and location. The extensive list of benefits, including unique options like Workation and Sabbatical, indicates a company culture that values employee well-being and work-life integration, which can be attractive to operations professionals seeking a supportive environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Mawave Marketing GmbH operates within the dynamic Social Media Marketing and Digital Advertising industry, positioning itself as a leading Social Media Outcomes Agency in the DACH region. They specialize in integrated growth strategies that combine media buying, content creation, production, and creator marketing.

Company Size: With over 150 experts, Mawave is a mid-sized to large agency, offering the structure and resources of a larger organization while striving to maintain a collegial and agile environment with flat hierarchies.

Founded: The company was founded to address the growing need for integrated social media strategies that drive measurable outcomes, indicating a forward-thinking approach to digital marketing.

Team Structure:

• The operations team likely consists of specialized units for Media Buying, Content Creation & Production, and Creator Marketing, working collaboratively.

• Reporting structures are described as flat, suggesting direct communication channels and less bureaucratic decision-making.

Methodology:

• Data-Driven Creativity: Emphasis on using performance data to inform and refine creative output, a core principle in GTM operations.

• Integrated Growth Strategies: A holistic approach combining multiple marketing disciplines to achieve business goals.

• Agile Execution: The "hands-on mentality" and flat hierarchies suggest a focus on efficient execution and rapid iteration.

Company Website: https://mawave.com/

📝 Enhancement Note: The company's positioning as a "Social-Media-Outcomes-Agency" is crucial. This implies a strong focus on ROI and measurable results, which resonates with the principles of revenue and sales operations. The structure suggests a fast-paced, results-oriented environment where creative output directly contributes to client acquisition and growth.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Creative Designer, indicating a professional with substantial experience and a degree of autonomy. It suggests a mid-level to senior individual contributor role, capable of leading creative execution for campaigns and mentoring junior team members.

Reporting Structure: Likely reports to a Creative Director, Head of Content, or a Marketing Manager who oversees campaign strategy and execution. The flat hierarchy means direct interaction with various stakeholders is probable.

Operations Impact: The Creative Designer's work directly impacts client acquisition and retention by creating engaging content that drives awareness, interest, and conversion. The emphasis on "performance-driven results" means the role is intrinsically linked to the effectiveness of GTM strategies.

Growth Opportunities:

• Specialization: Deepen expertise in specific social media platforms, video editing techniques, or animation.

• Leadership: Progress to a Lead Creative Designer or Art Director role, managing a team of designers and overseeing larger creative projects.

• Strategic Contribution: Influence creative strategy for major clients and contribute to the agency's overall creative vision and innovation.

• Cross-functional Development: Gain exposure to media buying and creator marketing, broadening understanding of the full GTM funnel.

📝 Enhancement Note: The "Senior" title implies a capacity for strategic input and potentially mentorship, aligning with operational roles that require proactive problem-solving and process improvement. The growth paths are typical for creative professionals in agencies that are deeply integrated with GTM functions.

🌐 Work Environment

Office Type: The office is described as modern, bright, and located in Munich with city views. It's designed to foster a collaborative and professional atmosphere.

Office Location(s): Moosacher Str. 70, 80809 Munich, Bavaria, Germany. The location is noted for good public transport connections.

Workspace Context:

• Collaborative Environment: The office design and company culture emphasize fun, high professionalism, and teamwork, facilitating interaction among designers, strategists, and other team members.

• Tools & Technology: Employees are provided with their own MacBook, indicating a commitment to equipping staff with necessary high-performance tools for creative work.

• Team Interaction: Regular team and after-work events, along with a general collegial atmosphere, encourage strong working relationships and knowledge sharing.

Work Schedule: While a standard full-time schedule is implied (40 hours/week), the "flexible working hours" and "home office" options provide significant autonomy, allowing individuals to manage their schedules to balance creative peaks and personal needs, which is beneficial for tasks requiring deep focus.

📝 Enhancement Note: The hybrid nature and flexible hours are attractive for operations professionals who often need to balance deep work with collaborative meetings. The emphasis on a modern, well-equipped workspace and strong team integration is indicative of an environment that supports efficient and productive GTM efforts.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, likely focusing on resume and portfolio.

• Creative Assessment: Potential for a creative task or case study to evaluate design skills, problem-solving, and understanding of social media trends.

• Team/Stakeholder Interviews: Discussions with hiring managers, potential team members, and possibly client-facing leads to assess fit with company culture and collaborative style.

• Final Interview: May involve discussions about strategic thinking, career aspirations, and alignment with Mawave's mission.

Portfolio Review Tips:

• Showcase Social Media Expertise: Highlight your best work for social media platforms, demonstrating understanding of each platform's unique requirements (e.g., video formats for TikTok vs. Instagram Reels, static ad designs).

• Demonstrate Performance Impact: If possible, include metrics or insights that show how your creative work contributed to campaign goals (e.g., increased engagement, click-through rates, conversions). This is crucial for an "outcomes" agency.

• Highlight Iteration: Show examples of how you've refined designs based on feedback or performance data. This demonstrates adaptability and a results-oriented mindset.

• Storytelling in Presentations: Be prepared to walk through your portfolio, explaining your creative process, the problem you were solving, your strategic approach, and the outcomes achieved.

• Tool Proficiency: Be ready to discuss your experience with Premiere Pro, Photoshop, and After Effects, perhaps even demonstrating specific techniques if asked.

Challenge Preparation:

• Trend Analysis: Be prepared to discuss current and emerging trends on Instagram and TikTok, and how they can be leveraged creatively for brands.

• Brand Adaptation: Practice adapting your creative style to different brand aesthetics and target audiences.

• Problem-Solving Scenarios: Think about how you would approach a brief for a specific client or campaign objective, focusing on translating GTM goals into creative concepts.

📝 Enhancement Note: The emphasis on "performance-driven results" and "outcomes" means interviewers will look for a candidate who understands how creative assets contribute to business objectives. The portfolio review will be a critical stage, requiring the candidate to articulate the strategic thinking behind their creative choices and their impact on GTM success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Premiere Pro (video editing), Photoshop (graphic design, image manipulation), and After Effects (motion graphics, animation).

• Social Media Platforms: Deep familiarity with Instagram, TikTok, and potentially other relevant platforms for content creation and trend analysis.

Analytics & Reporting:

• While not explicitly stated as a core requirement for the designer, a strong understanding of how to interpret performance metrics from social media analytics tools (e.g., Meta Business Suite, TikTok Analytics) is crucial for iterating on designs.

CRM & Automation:

• Not directly applicable to the day-to-day tasks of a creative designer, but an awareness of how creative assets fit into broader marketing automation workflows or CRM-driven campaigns could be beneficial.

📝 Enhancement Note: The technology stack is heavily focused on creative production software. However, for an "outcomes" agency, understanding how to leverage data from analytics platforms to inform creative decisions is a critical skill that bridges creative execution with GTM performance.

👥 Team Culture & Values

Operations Values:

• Passion for Social Media: A genuine enthusiasm for social platforms and their evolving landscape.

• Data-Driven Approach: Utilizing performance metrics and analytics to guide creative decisions and demonstrate impact.

• Collaboration & Teamwork: Working effectively within a multidisciplinary team to achieve common goals.

• Creativity & Innovation: Constantly seeking new ideas and pushing creative boundaries.

• Hands-On Mentality: Proactive problem-solving and a willingness to take initiative.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with media buyers, content strategists, and client teams to ensure creative alignment with GTM strategies and client objectives.

• Feedback & Iteration: An open culture for receiving and providing constructive feedback to continuously improve creative output.

• Knowledge Sharing: A willingness to share insights on trends, techniques, and best practices within the creative team and across departments.

📝 Enhancement Note: The emphasis on "outcomes" and "performance-driven results" implies a company culture that values accountability and measurable impact, which is highly relevant to operations professionals. The blend of fun and professionalism suggests a dynamic and engaging work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Trends: Staying ahead of the curve on fast-changing social media trends and platform updates.

• Balancing Creativity and Performance: Ensuring creative output is not only aesthetically pleasing but also highly effective in driving desired outcomes.

• Managing Diverse Client Needs: Adapting creative style and strategy to suit a wide range of client brands and target audiences.

• Iterative Design Process: Continuously refining designs based on data, which requires analytical thinking alongside creative execution.

Learning & Development Opportunities:

• Skill Specialization: Opportunities to deepen expertise in advanced video editing, motion graphics, or specific social media creative formats.

• Industry Exposure: Working with a diverse portfolio of clients provides exposure to various industries and marketing challenges.

• Mentorship: Potential to learn from senior creatives and gain insights into creative direction and strategy.

• Workation/Sabbatical: Unique opportunities for personal growth and rejuvenation, which can indirectly foster creativity and prevent burnout.

📝 Enhancement Note: The challenges presented are common in fast-paced digital marketing agencies and require adaptability and continuous learning, traits valued in operations roles. The growth opportunities focus on skill development and strategic advancement, encouraging long-term career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a social media creative asset. What was your process, and what were the results?" (Focus on connecting creative to outcomes)

• "How do you stay on top of emerging trends on platforms like TikTok and Instagram, and how would you integrate a new trend into a campaign for a [specific industry, e.g., fashion] brand?" (Demonstrate trend scouting and strategic application)

Company & Culture Questions:

• "What excites you about Mawave's approach as a Social Media Outcomes Agency?" (Show understanding of their business model and values)

• "How do you handle constructive criticism or feedback on your designs, especially when it comes from performance data?" (Assess adaptability and willingness to iterate)

Portfolio Presentation Strategy:

• Narrative is Key: Don't just show your work; tell the story behind each piece. Explain the client's objective, your creative strategy, your role, and the measurable impact.

• Quantify Success: Whenever possible, use numbers and data to demonstrate the effectiveness of your designs (e.g., engagement rates, CTRs, conversion lifts).

• Showcase Versatility: Include a variety of projects that demonstrate your skills across different formats (video, static) and styles, and for different types of brands.

• Highlight Process: Be prepared to discuss your workflow, your use of Adobe Creative Cloud tools, and how you approach visual research and ideation.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating a direct link between creative output and business results, aligning with the "outcomes" focus of Mawave and the performance-driven nature of GTM operations. The portfolio presentation is paramount for showcasing this connection.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided application link on Mawave's Personio careers page.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest social media content creation work, including video edits and static designs. Prioritize projects that demonstrate an understanding of performance metrics and how your creative contributed to campaign success.

• Resume Optimization: Tailor your resume to highlight your experience with Adobe Creative Cloud (Premiere Pro, Photoshop, After Effects), your years of experience in social media content creation, and any agency experience. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your creative process, your approach to trend scouting, and how you use performance data to inform your design decisions. Prepare to walk through your portfolio with a focus on strategic thinking and measurable outcomes.

• Company Research: Familiarize yourself with Mawave Marketing GmbH's website, case studies, and social media presence to understand their approach to social media outcomes and their client portfolio. Grasp their core values of passion, data-driven approaches, and collaborative spirit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.