Senior Creative Designer, Growth & Brand

📍 Job Overview

Job Title: Senior Creative Designer, Growth & Brand

Company: Activate Talent

Location: Mexico

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-03-27

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Drive high-volume creative asset production (20-50+ per week) across critical e-commerce and digital marketing channels, including Shopify, TikTok Shop, Amazon, email, and SMS.

• Implement conversion-driven design principles to translate marketing objectives into high-performing creative, focusing on hooks, messaging, social proof, and CTA hierarchy.

• Develop and maintain scalable design systems and reusable templates to enhance efficiency, reduce revision cycles, and minimize reliance on detailed briefs.

• Ensure seamless adaptation and optimization of creative campaigns across diverse platforms and retail touchpoints, balancing performance with premium brand standards.

• Act as a creative operator, taking ownership of creative direction with limited briefs and proactively identifying testing opportunities.

📝 Enhancement Note: This role is positioned as a "creative operator" rather than a traditional designer, emphasizing speed, performance, and system-building alongside creative execution. The focus on minimizing detailed briefs and revision cycles suggests a need for strong self-direction and proactive problem-solving within the operations framework.

📈 Primary Responsibilities

• Design and produce a high volume of creative assets weekly, including PDP graphics for Shopify and Amazon, paid ads for Meta and TikTok, organic social content, email/SMS creative, and promotional campaign assets (bundles, launches, sales).

• Translate marketing and business goals into visually compelling and effective creative that drives conversions and engagement across all designated channels.

• Build and manage scalable design systems and reusable templates to ensure visual consistency, streamline workflows, and reduce dependency on granular instructions.

• Adapt and optimize creative content for specific platform requirements (e.g., mobile-first, TikTok-native formats) rather than simply resizing existing assets.

• Collaborate closely with Growth, Marketing, Operations, and Product teams to ensure creative alignment with broader business objectives and performance targets.

• Proactively identify creative opportunities, potential performance improvements, and new testing hypotheses based on market trends and data insights.

• Maintain and elevate the brand's visual identity and ensure cohesive brand representation across all digital, retail, and experiential touchpoints.

📝 Enhancement Note: The emphasis on "minimizing reliance on detailed briefs and excessive revision cycles" implies that candidates will be expected to interpret marketing objectives and translate them into creative solutions with a high degree of autonomy. This requires a strong understanding of conversion marketing principles and the ability to self-manage projects from conception to execution.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong educational foundation in Graphic Design, Visual Communications, Marketing, or a related field is highly recommended.

Experience: 5+ years of demonstrated design experience, with a preference for candidates coming from beauty, CPG, or e-commerce sectors. Proven experience in a fast-paced, high-volume creative environment is essential.

Required Skills:

• 5+ years of design experience, ideally within the beauty, CPG, or e-commerce industries.

• Strong portfolio showcasing expertise in Product Detail Page (PDP) design, paid social creative (Meta, TikTok), and product marketing assets.

• Proven ability to work at speed while maintaining a high standard of creative quality.

• Demonstrated capacity to manage high asset volume and consistently deliver output.

• Ability to operate autonomously with minimal direction and translate broad objectives into actionable creative solutions.

• Deep understanding of conversion-focused design principles, visual hierarchy, and direct-response creative best practices.

• Proficiency in designing for mobile-first environments and TikTok-native content formats.

• Experience and a strong ability to iterate on creative based on performance metrics and data analysis.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

Preferred Skills:

• Familiarity with Shopify, Amazon seller/vendor central creative workflows.

• Experience designing for and understanding paid media creative workflows across various platforms.

• Experience building and implementing design systems and template libraries.

📝 Enhancement Note: The "Performance Skillset (Non-Negotiable)" section strongly indicates that traditional aesthetic design skills are secondary to the ability to drive measurable business outcomes. Candidates must be able to articulate how their design decisions directly contribute to conversion rates and revenue growth.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a robust collection of work demonstrating high-volume creative output for e-commerce platforms (Shopify, Amazon).

• Include specific examples of paid social creative (Meta, TikTok) that highlight conversion-driven design principles, strong hooks, and clear CTAs.

• Present product marketing assets that effectively communicate product benefits and drive purchase intent.

• Demonstrate the ability to work quickly and efficiently, with case studies or examples that illustrate high asset volume management.

Process Documentation:

• Highlight instances where you have developed or contributed to design systems that ensure visual consistency and streamline creative production.

• Showcase examples of reusable templates created for various marketing assets (e.g., PDPs, ad units, promotional graphics) and how they improved efficiency.

• Detail your approach to iterating on creative based on performance data and how you translate metrics into actionable design improvements.

• Illustrate how you adapt creative assets for cross-channel consistency while optimizing for platform-specific nuances.

📝 Enhancement Note: The portfolio is critical for demonstrating not just design talent but also operational efficiency and performance orientation. Candidates should be prepared to walk through their process for creating assets at scale, how they build systems, and how they measure and iterate based on results.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, for a Senior Creative Designer role with 5-10 years of experience, fully remote in Mexico, focusing on growth and high-volume output, the estimated annual salary would typically fall between MXN $600,000 to MXN $1,000,000. This estimate considers the specialized skills in conversion design, system building, and e-commerce platform expertise, as well as the remote work arrangement within Mexico.

Benefits:

• Competitive salary commensurate with experience and demonstrated performance.

• Opportunity to work remotely from Mexico, offering flexibility and work-life balance.

• Chance to be part of a dynamic team focused on driving growth and innovation in the e-commerce space.

• Potential for professional development and skill enhancement in cutting-edge digital marketing and design strategies.

• Exposure to a fast-paced, results-oriented work environment with significant impact potential.

Working Hours: The role is expected to align with standard full-time working hours, approximately 40 hours per week. Given the remote nature and the need for high-volume output, flexibility in scheduling may be available, but consistent availability during core business hours for collaboration and project delivery will be expected.

📝 Enhancement Note: Salary estimations are based on general market data for senior creative roles in Mexico, adjusted for the remote nature and the specific demands of a growth-focused, high-volume creative position. Benefits are inferred based on typical offerings for remote full-time positions in the tech/e-commerce sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Activate Talent, appears to be in the talent acquisition or HR technology sector, focusing on connecting businesses with high-performing individuals. However, this specific role is embedded within a client of Activate Talent, likely an e-commerce or D2C brand given the job description's focus on Shopify, Amazon, and conversion design.

Company Size: The provided information does not specify the size of the end client company. However, the need for high-volume creative output and scalable design systems suggests a company with significant operational scale, likely a mid-to-large size e-commerce business or a rapidly growing startup.

Founded: The founding date of the end client company is not specified.

Team Structure:

• The role will likely be part of a Growth Marketing, Brand, or Creative team within the e-commerce client company.

• Collaboration will be cross-functional, involving close partnerships with Growth Marketers, Operations specialists, Product Managers, and potentially other designers.

Methodology:

• Data-driven decision-making is central, with a strong emphasis on performance metrics and conversion data to inform creative iterations.

• An agile and iterative approach to creative development is expected, allowing for rapid testing and optimization.

• Emphasis on building scalable systems and processes to support high-volume output and maintain consistency.

• A proactive and ownership-driven mindset is crucial, encouraging individuals to identify opportunities and take initiative even with limited direction.

Company Website: https://activatetalent.com/ (This is the agency's website; the client's website is not directly provided but implied to be in e-commerce/D2C).

📝 Enhancement Note: It's crucial for candidates to understand they are applying for a role with a client of Activate Talent, not directly with Activate Talent itself. Researching the client's specific brand, products, and market position will be vital for demonstrating fit.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role focused on specialized creative execution within a growth and brand context. It requires a high degree of autonomy, technical skill, and a performance-oriented mindset, aligning with senior operational roles that drive efficiency and measurable results.

Reporting Structure: The role is likely to report into a Creative Lead, Marketing Manager, or Head of Growth, depending on the client company's structure. Collaboration will be extensive with cross-functional teams including Marketing, Operations, and Product.

Operations Impact: The Senior Creative Designer will have a direct impact on key business metrics such as conversion rates, customer acquisition cost (CAC), return on ad spend (ROAS), and overall revenue through the creation of high-performing marketing and e-commerce creative assets. The ability to scale creative efficiently also impacts operational costs and team productivity.

Growth Opportunities:

• Specialization: Deepen expertise in conversion-driven design, high-volume creative operations, and specific e-commerce platforms (Shopify, Amazon, TikTok).

• Leadership: Potential to move into a Creative Lead or Art Director role, managing junior designers or overseeing specific creative programs.

• Strategic Input: Contribute to broader creative strategy discussions and brand development as experience and impact grow.

• Skill Expansion: Develop skills in A/B testing creative, understanding advanced analytics, and potentially exploring motion graphics or other emerging creative formats.

📝 Enhancement Note: The growth path in this role is less about traditional graphic design hierarchy and more about becoming an indispensable creative operations expert within a growth-focused organization. Success here could lead to leadership roles in creative operations, brand strategy, or performance marketing creative.

🌐 Work Environment

Office Type: This is a fully remote position, allowing the candidate to work from anywhere within Mexico.

Office Location(s): Remote within Mexico. This designation allows for flexibility in location within the country, provided reliable internet access and the ability to collaborate effectively with a distributed team.

Workspace Context:

• A self-managed home office environment is implied, requiring discipline and organization to maintain productivity.

• Collaboration will primarily occur through digital channels, utilizing project management tools, video conferencing, and instant messaging.

• Access to necessary software (Adobe Creative Suite, Figma) will be essential, either provided by the company or requiring the candidate to have licensed versions.

• The work environment is expected to be fast-paced and results-driven, with a strong emphasis on collaboration and proactive communication.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. While remote work offers flexibility, candidates must be available for synchronous communication and collaboration during agreed-upon working hours, likely aligned with the core business hours of the client company.

📝 Enhancement Note: While remote, the emphasis on speed and high-volume output suggests a demanding pace. Candidates should be comfortable with a high degree of autonomy and self-management in their remote workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the core requirements, particularly experience in high-volume creative, conversion design, and relevant platforms.

• Skills Assessment: Likely a practical exercise or case study focusing on designing an asset for a specific channel (e.g., a high-converting ad or PDP graphic) under timed conditions, or a deep dive into your portfolio to discuss your process and results.

• Team/Hiring Manager Interview: Discussion about your experience, approach to design challenges, collaboration style, and how you handle limited briefs and performance data. This stage will assess cultural fit and operational mindset.

• Final Interview: Potentially with a senior leader to discuss strategic alignment and overall fit for the company's growth objectives.

Portfolio Review Tips:

• Quantify Impact: For each piece in your portfolio, clearly state the channel, your role, and any measurable results (e.g., increased conversion rate, improved ROAS, engagement metrics). If exact numbers aren't available, describe the intended impact and how you designed to achieve it.

• Showcase Systems: Include examples of design systems or reusable templates you've created. Explain how these systems improved efficiency and consistency.

• Highlight Speed & Volume: If possible, present a collection of work that demonstrates your ability to produce a high volume of assets quickly. This could be a series of ad variations or a batch of social posts.

• Explain Your Process: Be prepared to articulate your thought process for each project, especially how you translated performance goals into design decisions and how you iterated based on data or feedback.

• Focus on E-commerce: Prioritize examples relevant to Shopify, Amazon, direct-response ads, and PDP graphics.

Challenge Preparation:

• Understand Conversion Principles: Brush up on direct-response marketing, persuasive design techniques, AIDA (Attention, Interest, Desire, Action), and CTA best practices.

• Platform Nuances: Familiarize yourself with the best practices and common creative formats for Shopify PDPs, Amazon product listings, Meta ads, and TikTok ads.

• Design Systems: Be ready to discuss your philosophy on building and maintaining design systems and template libraries for efficiency.

• Data Interpretation: Practice analyzing hypothetical performance data and explaining how you would adjust creative based on those insights.

📝 Enhancement Note: The interview process will heavily weigh your demonstrated ability to drive performance and operate efficiently. Be ready to speak in terms of metrics, ROI, and scalable processes, not just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory, including Photoshop, Illustrator, and potentially After Effects or Premiere Pro for dynamic creative.

• Figma: Advanced proficiency is required for collaborative design, prototyping, and building scalable design systems and templates.

Analytics & Reporting:

CRM & Automation:

• Shopify: Familiarity with the platform's design and content management capabilities is a significant plus.

• Amazon: Understanding the creative requirements and best practices for Amazon listings (A+ Content, product images) is highly beneficial.

• Email/SMS Platforms: Experience designing for platforms like Klaviyo, Mailchimp, or similar is advantageous.

📝 Enhancement Note: The emphasis on Adobe Creative Suite and Figma indicates a need for strong technical design skills. However, the "creative operator" aspect means understanding how these tools integrate into broader marketing and e-commerce workflows is key.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results, with creative work directly tied to conversion rates and revenue growth.

• Efficiency & Speed: The culture likely values rapid execution and the ability to produce high-quality work quickly, supported by robust systems and processes.

• Autonomy & Ownership: Team members are expected to take initiative, operate with minimal supervision, and own their areas of responsibility.

• Data-Informed: Decisions are guided by performance data and analytics, encouraging a continuous learning and optimization mindset.

• Collaboration: While autonomous, close partnership with cross-functional teams is vital to ensure creative alignment and impact.

Collaboration Style:

• Cross-functional Partnership: Expect to work closely with Growth, Marketing, Operations, and Product teams, requiring clear communication and the ability to translate creative concepts for different stakeholders.

• Feedback Integration: A culture that embraces iterative feedback loops, using insights from performance data and team input to refine creative output.

• Proactive Communication: Given the remote nature, proactive and clear communication via digital channels is essential for keeping projects on track and ensuring alignment.

📝 Enhancement Note: The culture described points towards a high-performance environment where individual contribution, efficiency, and measurable impact are highly valued. Candidates should be comfortable with a fast-paced, results-oriented setting.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: Consistently producing 20-50+ assets per week while maintaining quality can be demanding and requires excellent time management and workflow optimization.

• Balancing Speed and Brand: Effectively balancing the need for rapid, performance-driven creative with the imperative to maintain a premium and consistent brand identity.

• Minimal Briefs: Operating effectively and strategically when briefs are limited requires strong interpretation skills, proactive questioning, and a deep understanding of marketing objectives.

• Platform Adaptability: Constantly adapting creative to the unique requirements and best practices of diverse platforms like Shopify, Amazon, and TikTok.

Learning & Development Opportunities:

• Conversion Optimization Expertise: Deepen understanding and application of conversion rate optimization (CRO) principles in design.

• E-commerce Growth Strategies: Gain in-depth knowledge of growth marketing tactics and e-commerce operations.

• System Design: Enhance skills in building and scaling design systems and operational workflows for creative production.

• Data Analytics for Creatives: Develop a stronger ability to interpret performance data and use it to drive creative strategy and decision-making.

• Cross-Functional Acumen: Broaden understanding of marketing, operations, and product functions within a D2C/e-commerce context.

📝 Enhancement Note: The challenges presented are inherent to a "creative operator" role focused on performance and scale. Successfully navigating these challenges offers significant opportunities for professional growth in specialized areas of e-commerce marketing and creative operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create a high volume of creative assets under a tight deadline. How did you manage the process and maintain quality?" (Focus on workflow, prioritization, and systemization).

• "Walk me through a creative campaign you designed that significantly improved conversion rates. What were the key design elements and how did you measure success?" (Emphasize data-driven design and ROI).

• "How would you approach designing for a new product launch on Shopify with only a brief overview of the product and target audience?" (Assess ability to work with limited information and proactively define creative strategy).

Company & Culture Questions:

• "What excites you about working in a fast-paced e-commerce environment with a focus on growth and performance?" (Show enthusiasm for the specific industry and operational demands).

• "How do you balance maintaining brand consistency with the need for performance-driven, often experimental, creative?" (Address the core tension of the role).

Portfolio Presentation Strategy:

• Structure by Impact: Organize your portfolio to highlight your most successful performance-driven projects first. Use clear case study formats: Problem, Solution (your creative work), and Result (quantifiable metrics).

• Show, Don't Just Tell: For your portfolio presentation, be ready to screen share and walk through specific examples, explaining your design decisions and their intended impact.

• Quantify Everything: For each project, be prepared to discuss the metrics you tracked or aimed for. If you don't have exact numbers, explain the KPIs and how your design supported them.

• Demonstrate System Thinking: If you have examples of design systems or templates, show how they were implemented and the efficiency gains achieved.

• Address the "Operator" Aspect: Frame your experience not just as a designer, but as someone who optimizes creative processes for efficiency and performance.

📝 Enhancement Note: Candidates should prepare to speak extensively about their portfolio using the STAR method (Situation, Task, Action, Result), with a strong emphasis on quantifiable results and process optimization.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature examples of high-volume creative, conversion-driven design for e-commerce, and experience with Shopify, Amazon, and paid social platforms. Highlight case studies with clear metrics and ROI.

• Resume Optimization: Tailor your resume to emphasize keywords such as "conversion design," "high-volume creative," "design systems," "performance marketing," "e-commerce," "Shopify," "Amazon," "Figma," and "Adobe Creative Suite." Quantify achievements wherever possible.

• Interview Preparation: Practice articulating your design process, your approach to performance optimization, and your experience working with limited briefs. Prepare specific examples for behavioral questions related to speed, autonomy, and collaboration.

• Company Research: If possible, research the client company (even if anonymized in the posting, try to infer their industry and brand from the description) to understand their market, products, and potential creative needs. Understand Activate Talent's role as a talent partner.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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