Senior Creative Designer, Growth & Brand

📍 Job Overview

Job Title: Senior Creative Designer, Growth & Brand

Company: Activate Talent

Location: Colombia

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: March 27, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a high-performance, creative operator role focused on driving growth and brand elevation through high-volume, data-informed creative output across multiple e-commerce and digital channels.

• The position demands a unique blend of artistic skill and performance marketing acumen, emphasizing speed, efficiency, and a proactive, minimal-brief approach to creative development.

• Successful candidates will leverage design systems and templates to scale creative production, ensuring visual consistency and brand integrity while optimizing for conversion across platforms like Shopify, TikTok Shop, and Amazon.

• This role requires significant ownership and collaboration with cross-functional teams, taking creative direction and identifying opportunities even when project briefs are limited.

📝 Enhancement Note: While the title is "Senior Creative Designer," the description strongly emphasizes "creative operator" and "growth" aspects, indicating a role that bridges traditional design with performance marketing and operational efficiency. The focus on high-volume output and minimal briefs suggests a need for strong initiative and strategic thinking beyond pure aesthetic execution.

📈 Primary Responsibilities

• High-Volume Creative Execution: Design and produce 20-50+ high-quality assets weekly, including PDP graphics (Shopify, Amazon), paid social ads (Meta, TikTok), organic social content, email/SMS creative, and promotional campaign materials (bundles, launches, sales).

• Conversion-Driven Design: Translate marketing objectives and performance data into compelling creative assets that drive conversions, employing strong hooks, benefit-driven messaging, social proof, and clear calls-to-action.

• Creative Systems & Template Development: Build and maintain scalable design systems and reusable templates for various asset types (PDPs, paid ads, promotions) to streamline production, reduce revision cycles, and ensure visual consistency across all touchpoints.

• Cross-Channel Adaptation & Optimization: Adapt and optimize creative campaigns for diverse platforms including Shopify, TikTok Shop, Amazon, and retail displays, ensuring assets are platform-native and not merely resized.

• Brand Elevation & Consistency: Uphold and enhance the brand's visual identity across all digital and retail touchpoints, balancing performance-driven creative with premium brand standards.

• Proactive Collaboration & Ownership: Partner closely with Growth, Marketing, Operations, and Product teams, taking initiative and ownership of creative direction, identifying opportunities, and suggesting testing ideas, especially in situations with limited briefs.

📝 Enhancement Note: The emphasis on "20-50+ assets per week" and "minimizing reliance on detailed briefs" strongly suggests the need for candidates with a proven track record in agile, performance-oriented creative environments, such as those found in fast-paced e-commerce or direct-to-consumer (DTC) settings.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio and proven experience are paramount. A background in Graphic Design, Visual Communications, Marketing, or a related field is implied.

Experience:

• 5+ years of progressive design experience, with a significant focus within the beauty, CPG, or e-commerce industries.

• Proven track record of working at high speed and managing a high volume of creative asset production without compromising quality.

Required Skills:

• Advanced Proficiency in Design Software: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and Figma.

• Conversion-Focused Design Principles: Deep understanding of visual hierarchy, direct-response creative principles, and mobile-first design best practices.

• High-Volume Creative Execution: Proven ability to design and deliver a large quantity of assets weekly across various digital formats.

• Systems Thinking & Template Development: Experience building scalable design systems and reusable templates to improve efficiency and consistency.

• Cross-Channel Design Adaptation: Ability to tailor creative assets for specific platforms (Shopify, TikTok Shop, Amazon, Meta, TikTok) ensuring optimal performance and native feel.

Preferred Skills:

• Familiarity with Shopify, Amazon, and paid media creative workflows.

• Experience with video editing and motion graphics for social media and ads.

• Understanding of A/B testing methodologies for creative optimization.

• Basic knowledge of analytics platforms to interpret performance data.

📝 Enhancement Note: The "non-negotiable" performance skillset highlights that this role is less about artistic exploration and more about measurable impact. Candidates should be prepared to articulate how their design choices directly contributed to business objectives like conversion rates and sales.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of High-Volume Output: Showcase examples of projects where a significant number of assets were produced within tight deadlines.

• Conversion-Driven Case Studies: Include detailed case studies for a minimum of 3-5 projects that clearly illustrate how your creative design directly led to improved conversion rates, engagement, or sales metrics.

• Design System & Template Examples: Present examples of design systems, style guides, or reusable templates you have developed, explaining their purpose and impact on efficiency.

• Cross-Platform Adaptation Examples: Provide examples of how you have successfully adapted creative assets for different digital channels (e.g., paid social to Shopify PDP, TikTok to Amazon) highlighting platform-specific considerations.

• Brand Consistency Examples: Showcase work that demonstrates a strong understanding and application of brand guidelines while also pushing creative boundaries for performance.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your personal workflow for managing high-volume creative production, including how you prioritize tasks, utilize templates, and integrate feedback.

• System Implementation & Automation: Describe your experience in building and implementing design systems or template libraries and how they contribute to automation and efficiency.

• Performance Analysis Integration: Explain how you incorporate performance data and analytics into your design process to iterate and improve creative effectiveness.

📝 Enhancement Note: The portfolio is critical for this role. It needs to go beyond just showcasing aesthetics and instead prove a candidate's ability to impact business results through design, operate efficiently, and build scalable systems. Candidates should be ready to walk through their portfolio, explaining the "why" behind their design decisions and the "how" of their process.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Creative Designers with 5-10 years of experience in e-commerce/CPG, operating remotely in Colombia, the estimated salary range is between $30,000 - $55,000 USD annually. This estimate factors in the high-demand skills, remote work environment, and the cost of living in Colombia relative to North American or European markets.

Benefits:

• Remote Work Flexibility: Full remote work arrangement within Colombia, offering significant work-life balance and autonomy.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision, with a focus on employee well-being.

• Professional Development: Opportunities for continuous learning, including access to design workshops, industry conferences, and potentially funding for relevant courses or certifications.

• Paid Time Off: Generous vacation policy and paid holidays to ensure adequate rest and rejuvenation.

• Performance Bonuses: Potential for performance-based bonuses tied to the successful achievement of growth and conversion targets.

Working Hours: Approximately 40 hours per week, with flexibility to accommodate different time zones and project deadlines. The role requires responsiveness during core business hours relevant to the company's primary operational regions, potentially requiring some overlap with North American working hours.

📝 Enhancement Note: The salary range is an estimate based on AI's understanding of the role's seniority and location. Actual compensation will depend on the specific company's compensation strategy, the candidate's experience, and negotiation. Benefits are inferred based on standard offerings for fully remote, senior-level positions in tech-forward companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Activate Talent, operates within the professional services and talent acquisition sector, but this specific role is embedded within a client's fast-paced e-commerce/DTC environment (likely beauty, CPG, or similar). The client values speed, performance, and data-driven decision-making in their creative operations.

Company Size: While Activate Talent's specific size isn't detailed, their role as a talent provider suggests they work with a range of clients, from startups to larger enterprises. This specific role is for a client that appears to be a growing e-commerce brand. The "creative operator" model suggests a lean, agile team structure within the client organization.

Founded: Information on Activate Talent's founding date is not provided, but their focus on modern talent solutions implies a contemporary operational approach.

Team Structure:

• Client-Facing Operations: This role will operate within a client's marketing or growth team, likely reporting to a Creative Lead, Marketing Manager, or Head of Growth.

• Cross-Functional Collaboration: Expected to work closely with Growth Marketers, Performance Marketers, Copywriters, Operations Managers, and potentially Product Managers.

• Agile & Data-Driven: The team culture is characterized by rapid iteration, data analysis, and a focus on measurable outcomes.

Methodology:

• Lean Creative Production: Emphasis on efficient workflows, template utilization, and a "build-measure-learn" approach to creative development.

• Data-Informed Design: Creative decisions are heavily influenced by performance metrics, A/B testing results, and conversion data.

• Proactive Problem-Solving: The team values individuals who can identify challenges and propose solutions independently, especially concerning creative output and efficiency.

Company Website: https://activatetalent.com/ (Note: This is the Activate Talent website; the role is for one of their clients, whose specific website is not provided but is implied to be in e-commerce.)

📝 Enhancement Note: This role is in a highly operational and performance-driven segment of the creative industry. Candidates should be comfortable with a less traditional "agency" feel and more of an in-house, results-oriented environment where creative is a direct driver of business performance.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for extensive experience, autonomy, and the ability to mentor or guide junior team members (though direct management might not be a primary function). The "creative operator" aspect suggests a specialized path within design, focusing on efficiency and impact.

Reporting Structure: Likely reports to a Marketing Manager, Head of Growth, or Creative Director within the client organization. Collaboration will be broad, engaging with various departments that rely on creative assets for their performance objectives.

Operations Impact: The Senior Creative Designer directly impacts revenue by creating assets that drive conversions, increase customer acquisition, and enhance brand perception. Their work is crucial for the success of paid media campaigns, e-commerce storefronts, and promotional activities, making their contribution highly visible and impactful on key business metrics.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative, conversion rate optimization (CRO) through design, and building scalable creative systems for e-commerce.

• Leadership: Potential to lead creative initiatives, develop junior designers, or transition into roles like Creative Lead or Growth Marketing Manager, focusing more on strategy and team management.

• Industry Exposure: Gain extensive experience across diverse e-commerce verticals (beauty, CPG, etc.) and advanced digital marketing channels.

• Systematic Design: Develop advanced skills in building and managing design systems and automation workflows for creative production.

📝 Enhancement Note: For candidates looking to move beyond pure aesthetic design and into a more strategic, results-driven role, this position offers a clear path. The "operations" aspect of the title and description points towards an evolution of design roles that are deeply integrated with business performance.

🌐 Work Environment

Office Type: Fully Remote. This means the primary work environment is home-based, requiring self-discipline, effective time management, and a dedicated workspace.

Office Location(s): The role is based in Colombia, allowing candidates within this country to work remotely. This implies adherence to Colombian labor laws and time zones (e.g., UTC-5).

Workspace Context:

• Autonomous & Self-Managed: Candidates must be comfortable working independently, managing their own schedule, and ensuring consistent output without direct physical supervision.

• Technology-Centric: A reliable internet connection, a capable computer, and the necessary software licenses (or access to them) are essential.

• Digital Collaboration: Frequent use of collaboration tools (Slack, Zoom, Asana, etc.) for communication, project management, and feedback exchange with remote team members.

Work Schedule: Approximately 40 hours per week. While remote, there's an expectation of availability during core business hours to facilitate collaboration with teams in potentially different time zones. Flexibility is key, but responsiveness is paramount for a role driving high-volume, time-sensitive creative.

📝 Enhancement Note: The fully remote nature means candidates need strong self-management skills. The "Colombia" location specification is important for compliance and payroll.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly the emphasis on conversion-driven design and high-volume output.

• Skills Assessment/Creative Challenge: A practical exercise to evaluate your design speed, proficiency with required tools (Adobe Suite, Figma), and ability to translate a brief into high-performing creative. This may involve designing a specific asset type or adapting an existing one.

• Portfolio Presentation & Interview: A dedicated session to walk through your portfolio. Be prepared to discuss specific projects, highlight your role, explain your design process, and articulate how your creative decisions drove measurable business results (conversion, sales, engagement). Expect questions about your experience with design systems, high-volume work, and minimal-brief scenarios.

• Cross-Functional Team Interviews: Meetings with key stakeholders from Growth, Marketing, and Operations teams to assess collaboration style, communication skills, and understanding of their respective needs and how creative supports them.

• Final Interview: A discussion with a senior leader to assess cultural fit, strategic thinking, and long-term potential within the organization.

Portfolio Review Tips:

• Quantify Your Impact: For each project, clearly state the objective, your role, the creative solution, and, most importantly, the quantifiable results (e.g., "Increased click-through rate by 15%," "Reduced bounce rate by 10%," "Generated $X in sales").

• Showcase Speed & Volume: Include examples demonstrating your ability to produce a high quantity of diverse assets efficiently.

• Highlight Systemic Thinking: Present examples of design systems, templates, or processes you've implemented that improved efficiency or consistency.

• Explain Your "Why": Be ready to articulate the strategic reasoning behind your design choices, linking them directly to conversion goals and brand objectives.

• Tailor to the Role: Emphasize projects relevant to e-commerce, paid social, PDPs, and direct-response marketing.

Challenge Preparation:

• Practice Speed: Rehearse designing common asset types (e.g., a Meta ad, a Shopify banner) within strict time limits.

• Focus on Clarity & CTA: Ensure your challenge responses prioritize clear messaging and strong calls-to-action.

• Think Systemically: Consider how your solution could be scaled or templated for future use.

• Be Ready to Justify: Prepare to explain every design decision, linking it to performance and brand goals.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to deliver tangible business results through design. A strong portfolio that demonstrates this is crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design, illustration, and potentially video editing needs (Photoshop, Illustrator, InDesign, After Effects).

• Figma: Critical for collaborative design, prototyping, and building design systems and templates. Proficiency is a must.

Analytics & Reporting:

CRM & Automation:

• While not a direct CRM role, understanding how creative integrates with marketing automation platforms (email/SMS) and e-commerce platforms (Shopify) is beneficial.

• Experience with project management tools like Asana, Trello, or Monday.com for managing high-volume workflows.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The ability to leverage data from various marketing and e-commerce platforms to inform creative strategy is also a key expectation.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong drive to achieve measurable results and contribute directly to business growth through creative output.

• Efficiency & Speed: Valuing rapid iteration, streamlined processes, and the ability to deliver high-quality work quickly.

• Data-Driven Decisions: Relying on performance metrics and analytics to guide creative strategy and optimization.

• Proactivity & Ownership: Taking initiative, identifying opportunities, and owning creative outcomes with minimal oversight.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, growth, and operations teams to ensure creative aligns with broader business objectives.

• Feedback Incorporation: Openness to constructive criticism and a systematic approach to incorporating feedback into design revisions.

• Knowledge Sharing: Willingness to share best practices, templates, and insights to elevate the team's overall creative output and efficiency.

📝 Enhancement Note: The culture is likely fast-paced and results-focused, requiring individuals who are proactive, adaptable, and thrive in an environment where creative work is directly tied to business performance.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Demands: Consistently producing a large quantity of diverse creative assets while maintaining quality and meeting tight deadlines.

• Minimal Briefs: Adapting to scenarios where detailed creative briefs are scarce, requiring strong intuition, strategic thinking, and proactive problem-solving.

• Balancing Performance & Brand: Harmonizing the need for conversion-driven, direct-response creative with the imperative to maintain a premium and cohesive brand identity.

• Platform Nuances: Ensuring creative is not just resized but truly optimized for the unique requirements and user behaviors of each platform (Shopify, Amazon, TikTok, Meta).

Learning & Development Opportunities:

• Advanced Performance Creative: Mastering the art of designing for conversion across various digital channels.

• Scalable Design Systems: Developing expertise in building and managing design systems that drive significant operational efficiency.

• E-commerce & DTC Growth Strategies: Gaining deep insights into the growth levers and creative strategies of successful e-commerce brands.

• Cross-Functional Leadership: Expanding influence by understanding and supporting the strategic goals of marketing, operations, and product teams.

📝 Enhancement Note: This role presents an excellent opportunity for designers who want to become more strategic and impact-oriented, moving beyond execution to influence business growth through creative solutions.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to produce a large volume of creative assets under a tight deadline. What was your process, and how did you ensure quality?" (Focus on workflow, prioritization, and quality control).

• "How do you approach designing creative for a platform like TikTok when you have limited information about the campaign goals?" (Highlight your ability to infer, leverage best practices, and take initiative).

• "Walk me through a project where your creative directly led to a significant increase in conversion rate or sales. What were the key elements of your design, and how did you measure success?" (Prepare a specific case study with quantifiable results).

Company & Culture Questions:

• "What excites you about the 'creative operator' model, and how does it align with your career aspirations?" (Show enthusiasm for performance, speed, and data-driven design).

• "How do you balance maintaining brand integrity with the need for direct-response, conversion-focused creative?" (Discuss your approach to brand consistency and performance optimization).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio into clear sections, perhaps by channel (Paid Social, E-commerce PDPs) or by impact (Conversion-Focused Campaigns, System Designs).

• Storytelling: For each case study, tell a concise story: the problem/goal, your strategic approach/solution, the execution, and the measurable results.

• Quantifiable Metrics: Ensure every relevant project includes clear, impactful metrics. Don't just show pretty pictures; show business impact.

• Highlight Process: Be ready to explain the tools and methodologies you used and how they contributed to the outcome. Specifically address how you handled high-volume work and minimal briefs.

📝 Enhancement Note: Candidates should prepare to speak extensively about their process, their ability to deliver results, and their understanding of e-commerce growth dynamics.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of high-volume creative execution, conversion-driven design, and any experience with design systems or template libraries relevant to e-commerce. Quantify results wherever possible.

• Resume Optimization: Ensure your resume clearly highlights your 5+ years of experience in beauty, CPG, or e-commerce, emphasizing skills like "conversion-driven design," "high-volume creative output," "Adobe Creative Suite," "Figma," and "direct-response creative."

• Interview Preparation: Practice articulating your design process, your approach to working with minimal briefs, and how you use data to inform creative decisions. Prepare a concise walkthrough of your strongest portfolio pieces.

• Company Research: While this role is for a client of Activate Talent, research Activate Talent's approach to talent solutions and the general landscape of creative operations in e-commerce to demonstrate your understanding of the industry context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Activate Talent or their client before making application decisions.