Senior Creative Designer, Growth & Brand

📍 Job Overview

Job Title: Senior Creative Designer, Growth & Brand

Company: Activate Talent

Location: Brazil

Job Type: Full-Time

Category: Creative Operations & Brand Management

Date Posted: March 27, 2026

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This Senior Creative Designer role is a hybrid of creative execution and operational efficiency, focused on driving growth and brand consistency across multiple e-commerce and retail channels.

• The position emphasizes a "creative operator" mindset, requiring the ability to produce high-volume, conversion-driven assets with minimal direction and revision cycles.

• Key responsibilities include designing for direct response, building scalable design systems and templates, and adapting creative across platforms like Shopify, TikTok Shop, and Amazon.

• Success in this role hinges on a deep understanding of performance marketing principles, mobile-first design, and the ability to balance brand elevation with sales objectives.

📝 Enhancement Note: The role description explicitly states "This is not a traditional design role. It is a creative operator position focused on driving performance, consistency, and high-volume output at scale." This indicates a strong emphasis on operational efficiency, process optimization, and measurable results, aligning it closely with operations-focused roles within creative functions.

📈 Primary Responsibilities

• Execute high-volume creative production, designing 20-50+ assets weekly including PDP graphics, paid ads (Meta, TikTok), organic social content, email/SMS creative, and promotional campaign materials.

• Drive conversion through design by translating marketing objectives into high-performing creative assets that leverage strong hooks, benefit-driven messaging, social proof, and clear CTA hierarchy.

• Develop and implement scalable design systems and reusable templates for various channels (PDPs, paid ads, promotions) to minimize revision cycles, reduce back-and-forth communication, and decrease reliance on detailed briefs.

• Ensure visual and structural consistency across all digital and retail touchpoints, adapting campaigns effectively for Shopify, TikTok Shop, Amazon, and retail displays while optimizing for each platform.

• Maintain and elevate the brand's visual identity, ensuring cohesion between digital, retail, and experiential elements while balancing performance-driven creative with premium brand standards.

• Collaborate closely with Growth, Marketing, Operations, and Product teams, taking ownership of creative direction when briefs are limited and proactively identifying creative opportunities and testing ideas.

• Continuously iterate on creative based on performance data and A/B testing results to optimize for engagement and conversion rates.

📝 Enhancement Note: The emphasis on "high-volume output at scale," "minimizing reliance on detailed briefs and excessive revision cycles," and "building scalable design systems to reduce revision cycles" strongly suggests that process efficiency and operational scalability in creative production are core expectations for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing, and e-commerce best practices is expected, often gained through formal education or equivalent practical experience.

Experience: 5+ years of design experience, with a significant focus on beauty, CPG, or e-commerce industries. Proven experience in a high-volume, performance-driven creative environment is critical.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.).

• Advanced proficiency in Figma for collaborative design and system building.

• Proven ability to design high-performing PDP (Product Detail Page) graphics for e-commerce platforms.

• Demonstrated experience creating compelling paid social media ad creative (Meta, TikTok).

• Strong understanding of conversion-driven design principles, visual hierarchy, and direct-response creative.

• Experience designing for mobile-first environments and understanding of TikTok-native creative formats.

• Ability to work at high speed and manage a high volume of asset production (20-50+ per week) without sacrificing quality.

• Proven ability to operate with minimal direction and take ownership of creative output.

Preferred Skills:

• Familiarity with Shopify platform workflows and creative best practices.

• Experience designing for Amazon product listings and advertising creative.

• Understanding of paid media creative workflows and optimization strategies.

• Experience in email/SMS marketing creative development.

• Knowledge of retail display creative and brand integration.

• Basic understanding of performance data analysis and A/B testing methodologies.

📝 Enhancement Note: The requirement for "5+ years of experience in design within beauty, CPG, or e-commerce" and the specific mention of "PDP design" and "Paid social creative" in the portfolio requirements indicate a strong industry-specific and channel-specific focus for this role. The emphasis on "conversion-focused design" and "direct-response creative principles" are critical performance metrics for this function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-10 high-impact PDP (Product Detail Page) designs, highlighting how visual elements contributed to conversion or user experience.

• Include a robust section dedicated to paid social creative (Meta, TikTok), demonstrating variety in formats, messaging, and campaign objectives, with clear indication of performance (e.g., "drove X% CTR").

• Present product marketing assets that effectively communicate value propositions and drive purchase intent.

• Demonstrate a clear ability to work quickly and manage high asset volume, potentially through a case study or examples of rapid iteration.

Process Documentation:

• For each major project or campaign featured, briefly outline the process from brief (or lack thereof) to final asset, emphasizing efficiency gains or problem-solving steps.

• Highlight examples of how design systems or templates were developed and utilized to streamline production and ensure brand consistency across multiple assets or channels.

• Include examples of creative adaptation across different platforms (e.g., showing how a core campaign message was translated for Shopify, TikTok, and Amazon, detailing platform-specific optimizations).

• Showcase how performance data or A/B testing results influenced design iterations and led to improved outcomes.

📝 Enhancement Note: The prompt specifically asks for a portfolio showcasing "PDP design," "paid social creative," and "product marketing assets," and emphasizes the ability to "work quickly without sacrificing quality" and "manage high asset volume." This implies a need for a portfolio that not only displays aesthetic skill but also demonstrates operational efficiency, strategic thinking, and measurable impact.

💵 Compensation & Benefits

Salary Range: Based on the Senior Creative Designer title, 5-10 years of experience, and the fully remote nature within Brazil, a competitive salary range can be estimated. For Senior Creative Designers in Brazil with specialized e-commerce and performance marketing skills, a typical range could be between R$ 8,000 to R$ 15,000 per month, depending on specific experience, portfolio strength, and negotiation.

Benefits:

• Fully Remote Work Arrangement: Flexibility to work from anywhere in Brazil.

• Performance-Based Opportunities: Potential for bonuses or increased compensation tied to demonstrable impact on growth and conversion metrics.

• Professional Development: Access to learning resources, workshops, or conferences focused on e-commerce design, performance marketing, and brand strategy.

• Health and Wellness Support: Comprehensive health insurance and potential wellness programs.

• Paid Time Off: Generous vacation and holiday leave.

• Access to Cutting-Edge Tools: Utilization of advanced design software and collaborative platforms.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. Flexibility may be offered, but the role's high-volume output requirement suggests a need for consistent availability and efficient time management during core business hours relevant to the company's operational needs.

📝 Enhancement Note: Salary estimates are based on general market data for senior creative roles in Brazil, adjusted for the remote nature and specialized e-commerce/performance focus. Specific benefits are inferred based on standard offerings for remote, full-time positions in reputable organizations, with a focus on aspects relevant to creative and operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Activate Talent, operates within the talent acquisition and HR tech space, but this specific role is embedded within a client's e-commerce/CPG/beauty business, focusing on creative operations for growth and brand. The market context for this role is dynamic e-commerce, driven by data, speed, and customer acquisition.

Company Size: While Activate Talent's overall size is not specified, the nature of this role suggests it's either for a growing startup client or a well-established brand that requires specialized, high-volume creative support. This implies an environment that values agility, data-driven decision-making, and direct impact.

Founded: The founding date of Activate Talent is not provided. However, the company's focus on "activating talent" suggests a modern, forward-thinking approach to recruitment and workforce solutions, likely leveraging technology and innovative strategies.

Team Structure:

• The Senior Creative Designer will likely be part of a Growth or Marketing team, reporting to a Creative Lead, Head of Marketing, or Growth Manager.

• This role will involve close collaboration with other functional teams, including Performance Marketing, E-commerce Management, Operations, and potentially Product Development.

Methodology:

• Data-Driven Design: Creative decisions and iterations are heavily influenced by performance metrics, A/B testing results, and conversion data.

• Agile Execution: Rapid prototyping, iterative design, and high-volume output are central to the workflow.

• Systems Thinking: Emphasis on building scalable design systems and templates to improve efficiency and maintain consistency.

• Outcome-Oriented: Focus on measurable results (conversion rates, engagement, sales) as the primary indicator of success.

Company Website: https://activatetalent.com/

📝 Enhancement Note: The context of "Activate Talent" suggests they are a talent provider. This role is likely a placement within one of their client companies, which is the entity that operates in the beauty, CPG, or e-commerce sector. The description of the role as a "creative operator" and the emphasis on speed, volume, and conversion strongly point to a client company that is digitally native or heavily reliant on online sales channels.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a senior individual contributor level within the creative function, bridging design expertise with operational execution. It's for a designer who not only creates visually appealing work but also understands and actively contributes to the operational efficiency of creative production and its direct impact on business growth metrics.

Reporting Structure: The Senior Creative Designer will likely report to a Creative Director, Head of Marketing, or a Growth Manager. They will collaborate extensively with cross-functional teams, including E-commerce Managers, Performance Marketers, and Operations specialists.

Operations Impact: The primary impact of this role is driving revenue growth through high-performing creative assets. By optimizing designs for conversion, ensuring brand consistency across channels, and streamlining the creative production process, this role directly influences key performance indicators such as click-through rates (CTR), conversion rates (CR), customer acquisition cost (CAC), and overall sales volume. The ability to scale creative output efficiently is a direct operational contribution.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in conversion-driven design, A/B testing, and platform-specific creative strategies for e-commerce.

• Creative Operations Leadership: Transition into roles focused on managing creative workflows, building design operations, and leading creative teams, with a strong emphasis on process and efficiency.

• Brand Strategy Development: Contribute to higher-level brand strategy, leveraging insights from creative performance to inform brand direction and messaging.

• Cross-Functional Advancement: Move into broader marketing or e-commerce roles, leveraging a strong understanding of how creative impacts overall business objectives.

📝 Enhancement Note: The role explicitly defines itself as a "creative operator" and emphasizes driving "performance, consistency, and high-volume output at scale." This implies that career growth within this function would likely involve moving towards more strategic operational roles within creative departments or broader GTM operations.

🌐 Work Environment

Office Type: This is a fully remote position, meaning the work environment is primarily home-based. The company will likely provide access to necessary digital collaboration tools and potentially stipends for home office setup.

Office Location(s): The role is based in Brazil, allowing candidates to work from any location within the country. This offers significant flexibility and access to a diverse talent pool.

Workspace Context:

• Digital Collaboration: The workspace will be highly digital, relying on project management tools, communication platforms (e.g., Slack, Teams), and cloud-based design software.

• Performance-Focused Culture: Expect a fast-paced, results-oriented environment where creativity is measured by its impact on business objectives.

• Cross-Functional Interaction: While remote, there will be frequent virtual interactions with marketing, growth, and operations teams to ensure alignment and drive projects forward.

Work Schedule: While typically a 40-hour work week, the remote nature and the demands of high-volume creative production may require flexibility. Candidates should be prepared to manage their time effectively to meet deadlines and be available for crucial team syncs, potentially across different time zones if the broader team is distributed.

📝 Enhancement Note: The "Fully Remote" status and "Brazil" location are key environmental factors. The emphasis on "high-volume output" and "speed" suggests a dynamic and demanding, yet flexible, work environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's core requirements, particularly the volume and conversion-focused aspects.

• Portfolio Presentation & Skills Assessment: A session where you present your portfolio, highlighting specific examples of PDP design, paid social creative, and how you've driven performance. Expect to discuss your process for working at speed and with minimal briefs. This may include a live design exercise or a take-home assignment focusing on conversion-driven creative.

• Cross-Functional/Hiring Manager Interview: Discussion with the hiring manager and potentially key stakeholders from Marketing, Growth, or Operations teams to assess cultural fit, problem-solving abilities, and strategic thinking regarding creative impact on business goals.

• Final Interview: Potentially a final discussion to confirm fit and compensation, or a deeper dive into operational processes and team collaboration.

Portfolio Review Tips:

• Highlight Conversion & Performance: For each piece, clearly articulate the objective, your creative strategy, and the measurable results (e.g., increased CTR, conversion rate uplift, engagement metrics). Quantify impact whenever possible.

• Demonstrate Speed & Volume: Include examples of projects where you produced multiple assets rapidly or scaled creative efficiently. Explain your process for achieving this.

• Showcase Systems & Templates: If you've built design systems or templates, dedicate a section to explaining their structure, benefits, and how they streamlined workflows.

• Address "Minimal Briefs": Be prepared to discuss how you interpret ambiguous briefs, proactively identify creative opportunities, and take ownership of the creative direction when explicit guidance is limited.

• Platform Optimization: Show examples of how you adapted creative for different platforms (Shopify, TikTok, Amazon), detailing the specific considerations for each.

Challenge Preparation:

• Design for Conversion: Be ready to receive a brief (or lack thereof) and design an ad or PDP graphic that is optimized for conversion. Focus on clear messaging, strong CTAs, and visual hierarchy.

• System Design Thinking: Prepare to discuss how you would approach building a scalable design system for a specific product category or campaign type.

• Process Optimization: Be ready to talk about how you would streamline a creative workflow to increase output volume while maintaining quality.

📝 Enhancement Note: The emphasis on "high-volume output," "minimal briefs," and "conversion-driven design" means the interview process will heavily scrutinize practical application, efficiency, and measurable results, not just aesthetic talent.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required for all core design tasks (Photoshop, Illustrator, InDesign). After Effects or similar for motion graphics may be a plus.

• Figma: Essential for collaborative design, prototyping, and building scalable design systems and templates.

• Project Management Tools: Familiarity with platforms like Asana, Trello, Monday.com, or similar for task management and workflow tracking.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for real-time collaboration and team communication.

Analytics & Reporting:

• While not a primary analyst role, a strong understanding of how to interpret performance data from platforms like Meta Ads Manager, TikTok Ads Manager, Google Analytics, and Shopify analytics is crucial for design iteration.

CRM & Automation:

• While not directly managing CRM systems, understanding how creative assets are deployed through marketing automation platforms (e.g., for email/SMS) and e-commerce platforms (Shopify) is beneficial.

• Familiarity with Shopify and Amazon's backend systems for asset upload and management.

📝 Enhancement Note: The core tools specified are Adobe Creative Suite and Figma, with a strong emphasis on their use for building "design systems" and "template libraries." This points to a need for advanced technical skill in these platforms beyond basic graphic creation.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results, with creative work directly tied to conversion rates, sales, and growth targets.

• Efficiency & Speed: The team values the ability to execute quickly and produce high volumes of quality work, emphasizing streamlined processes and minimal waste.

• Data-Informed: Decisions are guided by performance data and analytics, fostering a culture of continuous testing and iteration.

• Ownership & Autonomy: Individuals are expected to take initiative, own their projects, and operate with a high degree of independence, especially when briefs are limited.

• Brand Integrity: While driving performance, there's a commitment to maintaining and elevating the brand's visual identity and premium positioning.

Collaboration Style:

• Cross-Functional Partnership: Seamless collaboration with Growth, Marketing, E-commerce, and Operations teams is essential. Expect frequent virtual meetings and shared project spaces.

• Feedback Integration: A culture of constructive feedback, where designers are expected to both give and receive input to improve creative output and processes.

• Agile Iteration: Working in short cycles, with quick feedback loops to rapidly test and refine creative assets.

• Proactive Communication: Open and frequent communication to ensure alignment, flag potential issues, and share insights or opportunities.

📝 Enhancement Note: The values likely reflect a fast-paced, digitally native e-commerce environment where creative is a direct driver of revenue. The emphasis on "performance," "efficiency," and "data-informed" decisions are hallmarks of a strong operations-minded culture.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output Demands: Consistently producing 20-50+ high-quality assets per week can be demanding, requiring exceptional time management and efficiency.

• Balancing Performance vs. Brand: Navigating the tension between creating highly conversion-focused, sometimes aggressive, performance creative and maintaining a premium, cohesive brand image.

• Working with Minimal Briefs: Taking initiative and making sound creative decisions independently when detailed direction is scarce requires strong strategic thinking and confidence.

• Platform-Specific Optimization: Ensuring creative is not just resized but truly optimized for the unique user experience and technical constraints of each platform (Shopify, TikTok, Amazon, etc.).

• Rapid Iteration Cycles: Adapting quickly to performance data and making swift design changes based on new insights.

Learning & Development Opportunities:

• Mastering E-commerce Creative Strategy: Deepen expertise in conversion rate optimization (CRO) through design, specific platform creative best practices, and understanding customer journeys.

• Creative Operations & Systems: Develop skills in building and managing scalable design systems, templates, and workflows that enhance team efficiency.

• Advanced Performance Analytics: Gain a more profound understanding of how to leverage data and A/B testing to inform and validate creative decisions.

• Cross-Functional Business Acumen: Develop a stronger understanding of broader business functions like marketing strategy, e-commerce operations, and product management, and how creative contributes to them.

📝 Enhancement Note: The challenges highlight the "creative operator" nature of the role, focusing on process, efficiency, and measurable impact rather than purely artistic expression. Growth opportunities are geared towards operationalizing creative functions and deepening strategic business impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to produce a high volume of creative assets under a tight deadline. What was your process, and how did you maintain quality?" (Focus on efficiency, workflow, and quality control).

• "How do you approach designing for conversion? Walk us through an example where your creative significantly impacted a key performance metric like CTR or conversion rate." (Highlight understanding of direct response, hierarchy, messaging, and data-driven iteration).

• "Imagine you receive a very brief or ambiguous brief for a new ad campaign. How would you proceed to ensure a successful outcome?" (Discuss proactive problem-solving, research, strategic interpretation, and taking ownership).

Company & Culture Questions:

• "What interests you about working in a 'creative operator' role versus a traditional design position?" (Emphasize your interest in performance, efficiency, and business impact).

• "How do you stay updated on the latest trends in e-commerce creative, particularly for platforms like TikTok and mobile-first environments?" (Showcase continuous learning and industry awareness).

Portfolio Presentation Strategy:

• Quantify Everything: For each piece or campaign, have the key metrics ready (e.g., "This ad achieved a 2.5% CTR, outperforming the benchmark by 30%").

• Explain the "Why": For every design choice, articulate the strategic reasoning, linking it to conversion goals or brand objectives.

• Showcase Process, Not Just Polish: Briefly explain your workflow, especially for high-volume projects or when working with minimal briefs. Highlight any system or template development.

• Platform Nuances: Be ready to explain how you tailored creative for specific platforms like Shopify PDPs versus TikTok ads.

• Be Ready for a Live Exercise: Prepare for a short, timed design challenge that tests your speed, understanding of conversion principles, and ability to work with limited information.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also operational prowess, strategic thinking, and a results-oriented mindset, aligning with the "creative operator" definition.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio for Impact: Ensure your portfolio prominently features high-volume creative examples, PDP designs, and paid social ads. Crucially, for each piece, quantify its performance impact (e.g., CTR, conversion rate, engagement metrics) and explain the strategic rationale behind your design choices.

• Optimize Your Resume for Keywords: Tailor your resume to highlight experience in "high-volume creative execution," "conversion-driven design," "design systems," "template development," "Shopify," "TikTok," "Amazon," and "performance marketing creative." Use action verbs that emphasize efficiency and results.

• Prepare Your "Creative Operator" Narrative: Be ready to articulate in interviews how you function as a creative operator, emphasizing your ability to work quickly, with minimal briefs, and to drive measurable business outcomes through design. Practice explaining your process for streamlining creative workflows.

• Research the Client's Brand: If possible, research the specific client Activate Talent is likely placing you with (based on their industry focus). Understand their current brand presence, product offerings, and typical creative approaches to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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