Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer

Company: Skin + Me

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Creative & Design / Marketing

Date Posted: 2026-02-25

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• This role is centered around driving creative excellence and innovation within a fast-paced D2C startup environment, focusing on impactful marketing campaigns.

• A key aspect involves pioneering and integrating AI-led design methodologies to enhance creative output and operational efficiency.

• The position requires a blend of strong conceptual design skills and hands-on execution across digital and print channels, with a focus on performance marketing.

• Collaboration with cross-functional teams, including Growth Marketing, Brand, and Copywriting, is essential for delivering cohesive and effective creative solutions.

📝 Enhancement Note: While the title is "Senior Creative Designer," the responsibilities and required skills strongly align with a Senior Performance Marketing Designer or Senior Growth Designer role, emphasizing campaign effectiveness, data interpretation, and AI integration for commercial impact within a D2C context. The "operations" aspect comes from the emphasis on efficiency, process integration (AI workflows), and data-driven decision-making for marketing initiatives.

📈 Primary Responsibilities

• Lead the end-to-end creative process for marketing campaigns, from initial concept development through to final execution, ensuring alignment with brand guidelines and business objectives.

• Collaborate closely with Growth Marketing, Brand, and Copywriting teams to conceptualize and produce engaging, on-brand content for all marketing channels, including paid social, CRM, OOH, and print.

• Actively experiment with and integrate emerging AI design tools and technologies into creative workflows to boost output quality, efficiency, and personalization.

• Champion the adoption of AI and new technologies within the creative team, establishing best practices and inspiring colleagues to evolve their design processes.

• Mentor and provide constructive feedback to junior designers, overseeing deliverables to maintain high standards of quality and brand consistency.

• Manage and prioritize multiple design projects simultaneously in a dynamic, fast-paced startup environment, ensuring timely delivery without compromising creative excellence.

• Design and prepare print-ready artwork for various materials, including packaging, promotional collateral, and press releases.

• Support the Creative Lead in art direction, casting, styling, and post-production for brand photoshoots, ensuring a cohesive visual narrative.

• Serve as a brand guardian, ensuring all creative outputs consistently reflect the Skin + Me brand identity and messaging across all customer touchpoints.

• Interpret performance data and campaign outcomes, applying insights to inform and optimize future creative strategies and design decisions.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance marketing and AI integration, which are crucial operational aspects for a modern D2C growth team. The emphasis on "performance objectives" and "data interpretation" points to a need for designers who understand how their creative work directly impacts business metrics, a core tenet of Revenue Operations and Sales Operations alignment.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional graphic design experience, with a strong portfolio showcasing conceptual thinking and exceptional execution across both digital and print media.

Required Skills:

• Expert Proficiency: Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• AI Integration: Demonstrable experience using AI tools (e.g., Firefly, Midjourney, ChatGPT for ideation) to enhance design processes, from ideation and production to personalization and efficiency gains.

• Conceptual & Execution Skills: Strong ability to develop creative concepts and translate them into compelling visual designs for diverse marketing channels.

• Performance-Oriented Design: Ability to balance creative vision with performance metrics, interpreting data and applying insights to optimize designs for conversion and engagement.

• Print Design Expertise: Proficiency in creating print-ready artwork, including packaging, brochures, and promotional materials.

• Project Management: Excellent organizational skills with the ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Leadership & Mentorship: Experience guiding junior team members, providing constructive feedback, and ensuring quality control.

• Communication Skills: Strong verbal and written communication skills, with the ability to articulate creative ideas and influence stakeholders.

Preferred Skills:

• Experience with 3D design software (e.g., Blender).

• Motion graphics, video editing, and animation skills.

• Experience designing for subscription acquisition/retention and membership user experiences.

• Familiarity with A/B testing principles for creative assets.

📝 Enhancement Note: The specific mention of AI integration and performance data interpretation elevates this role beyond a standard graphic designer, requiring a strategic understanding of how design contributes to business operations and revenue growth. This aligns with the need for operations professionals who can leverage creative output for commercial advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a breadth of design work, with a strong emphasis on marketing campaigns across digital (paid social, CRM) and print.

• Specific case studies demonstrating successful integration of AI tools into the design process, highlighting improved efficiency, novel creative approaches, or enhanced campaign performance.

• Examples of print-ready artwork, including packaging design, showing attention to detail and production readiness.

• Projects that illustrate the ability to interpret performance data (e.g., conversion rates, engagement metrics) and how insights were applied to refine creative strategies and execution.

Process Documentation:

• Examples of how design processes have been documented or optimized, particularly in relation to AI adoption, workflow efficiency, and cross-functional collaboration.

• Case studies detailing how creative solutions were developed to meet specific performance objectives, outlining the problem, process, and measurable results.

📝 Enhancement Note: For operations-focused candidates, the portfolio should highlight how design projects contributed to measurable business outcomes (revenue, acquisition, retention). Emphasis on AI integration within a practical workflow demonstrates operational efficiency and forward-thinking adoption of technology relevant to GTM operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Generous Holiday Allowance: 25 days per year, plus all standard UK Bank Holidays.

• On-site Perks: Complimentary breakfast, lunch, drinks, and snacks provided at the HQ.

• Flexible Hybrid Working: 2 days remote, 3 days in the Paddington HQ (core hours 10 AM - 4 PM, with flexibility for early birds/night owls).

• Equity & Share Awards: Competitive salary combined with a significant share award package, offering employees a stake in the company's success.

• Health & Wellbeing: Healthcare cash plan, cycle-to-work scheme, and a strong focus on physical and mental health.

• Professional Development: Annual £500 budget for learning, training, and development opportunities.

• Parental Support: Workplace nursery benefit for working parents, offering tax and National Insurance savings on nursery fees.

• Culture & Engagement: Active "Culture Club" for celebrating wins and milestones, dog-friendly office environment.

• Product Perks: Highly discounted Skin + Me products for employees and their friends/family.

• Referral Program: Generous bonus for successful employee referrals.

Working Hours:

• Standard full-time hours (approximately 40 hours per week), with core office hours of 10 AM to 4 PM on in-office days (Monday, Tuesday, Friday). Flexibility is encouraged, with options for early starts (7 AM) or later finishes (7 PM) on office days, and a fully remote arrangement on Wednesdays and Thursdays.

📝 Enhancement Note: The salary estimate is based on reported figures for similar roles in London, considering experience level and the specialized nature of AI integration. The benefits package is comprehensive, reflecting a startup that values employee well-being, professional growth, and a stake in the company's success, which are strong indicators of a supportive operational environment.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• D2C Skincare, Haircare, and Midlife Wellness: Skin + Me operates within the rapidly growing Direct-to-Consumer (D2C) health and beauty sector, specifically focusing on personalized, prescription-led treatments. This industry is characterized by innovation, data-driven customer acquisition, and a strong emphasis on brand building and customer retention. The company's expansion into hair and midlife-specific skincare highlights a strategic approach to market segmentation and growth.

Company Size:

• Scale-up Startup: Skin + Me is a well-funded scale-up, having recently secured £10 million in Series B funding. This implies a company that has moved beyond the early startup phase, possesses established processes, and is focused on rapid growth and market expansion. The team size is likely to be substantial and growing, offering opportunities for impact.

Founded:

Team Structure:

• Creative & Brand Team: This role sits within the Creative & Brand Team, reporting to the Creative Lead. This team is instrumental in shaping the visual identity and communication strategy of the company.

• Cross-Functional Collaboration: Close collaboration with the Growth Marketing Team is a key aspect, indicating a strong alignment between creative output and performance marketing objectives. Interactions with Copywriters, Brand Managers, and Social Media teams are also integral.

• Reporting Hierarchy: The Senior Designer reports to the Creative Lead, suggesting a clear reporting line within the creative department. Mentorship of junior designers indicates a potential for team leadership within this structure.

Methodology:

• Data-Driven Creativity: The company emphasizes balancing creativity with performance, requiring designers to interpret data and apply insights to their work. This data-driven approach is a core operational principle.

• AI Integration & Innovation: A proactive stance on adopting and integrating AI into creative workflows is a defining methodology, aiming to enhance efficiency and elevate output.

• Customer-Centric Personalization: The core mission revolves around personalized treatments, influencing all aspects of product development, marketing, and customer communication.

• Agile & Entrepreneurial: As a scale-up startup, the company likely operates with an agile mindset, encouraging rapid iteration, experimentation, and a hands-on, entrepreneurial spirit.

Company Website:

• https://www.skinandme.com/ (and related brands like hairandme.com, renewandme.com)

📝 Enhancement Note: The company's focus on D2C, data-driven growth, and AI integration positions it as a forward-thinking organization where operational efficiency and measurable impact are paramount. This context is vital for operations professionals to understand how their contributions align with the company's strategic goals.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

• The Senior Creative Designer reports directly to the Creative Lead, indicating a clear line of management within the Creative & Brand team. This structure allows for direct guidance and feedback on creative strategy and execution.

Operations Impact:

• The Senior Creative Designer plays a crucial role in driving the company's growth by creating compelling marketing campaigns. Their work directly impacts customer acquisition, engagement, and retention, which are key operational metrics for a D2C business.

Growth Opportunities:

• Leadership Progression: Potential to grow into a Creative Lead or Art Director role, managing larger teams and strategic creative initiatives.

• Specialization: Opportunity to deepen expertise in AI-led design, performance marketing creative, or specific D2C industry verticals (beauty, wellness, hair health).

• Cross-Functional Exposure: Exposure to high-level strategy within Growth Marketing, Brand, and Product teams, offering a holistic understanding of the business.

• Mentorship & Development: Access to a £500 annual development budget, mentorship from experienced professionals, and opportunities to learn from investors and advisors with backgrounds in building successful consumer companies.

• Equity Stake: The potential for life-changing value through the generous share award package signifies a long-term growth opportunity tied to the company's success.

📝 Enhancement Note: The career path for a Senior Creative Designer in a growth-focused D2C company often involves moving towards strategic creative leadership or specializing in performance-driven design. The emphasis on AI and data aligns with the evolving landscape of GTM operations, where creative execution must be measurable and efficient.

🌐 Work Environment

Office Type:

• Hybrid HQ in London: The role is based out of a modern HQ in Paddington, London, designed to foster collaboration and innovation. The hybrid model (3 days in office, 2 days remote) balances the benefits of in-person teamwork with the flexibility of remote work. The office is described as dog-friendly, contributing to a relaxed and inclusive atmosphere.

Office Location(s):

• Paddington, London, UK: This location offers excellent transport links and is situated in a vibrant part of the city, making it accessible for employees commuting from various parts of London and surrounding areas.

Workspace Context:

• Collaborative & Innovative: The office environment is designed to encourage collaboration, particularly between the Creative & Brand team and the Growth Marketing team. This close proximity is intended to foster rapid idea exchange and efficient campaign development.

• Technology-Rich: As a tech-forward company, expect access to modern design tools and software, including Figma, the Adobe Creative Suite, and potentially AI-powered design platforms. The company actively encourages the exploration and integration of new technologies.

• Team Interaction: Regular in-person collaboration days (Monday, Tuesday, Friday) provide ample opportunities for brainstorming, feedback sessions, and building team rapport. The presence of core working hours (10 AM - 4 PM) ensures key team members are available for interaction.

Work Schedule:

• Flexible Hybrid: The standard workweek is full-time (approx. 40 hours). Core hours in the office are 10 AM - 4 PM on Monday, Tuesday, and Friday. Employees have flexibility to adjust their start and end times (e.g., 7 AM - 4 PM or 10 AM - 7 PM). Wednesdays and Thursdays are fully remote, offering dedicated focus time. This structure supports efficient workflow management and work-life balance.

📝 Enhancement Note: The hybrid work environment with defined office days and core hours is a common operational model in many companies, aiming to balance team cohesion with individual flexibility. The emphasis on collaboration and technology integration within the workspace is key for roles that require close cross-functional partnership.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely an HR or recruiter screening to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Creative Challenge: Candidates will be asked to present their portfolio, focusing on relevant campaign work, AI integration examples, and performance-driven results. A practical design challenge or task may be assigned to assess conceptual thinking, execution skills, and problem-solving abilities under timed conditions.

• Stakeholder Interviews: Interviews with the Creative Lead and potentially members of the Growth Marketing team to evaluate strategic thinking, collaboration skills, and understanding of performance marketing objectives.

• Final Interview: Could involve meeting with senior leadership to discuss vision, leadership potential, and long-term alignment with the company's mission.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in D2C marketing, campaign design, AI integration, and performance optimization. Highlight projects with clear objectives and measurable outcomes.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your creative process (including AI usage), the challenges you faced, and the results achieved (quantify wherever possible).

• Showcase AI Integration: Dedicate specific examples or a section to demonstrating how you've used AI tools to enhance your creative process, improve efficiency, or achieve unique creative outcomes. Explain the tools used and the impact.

• Highlight Performance: Emphasize how your designs contributed to business goals (e.g., increased conversion rates, engagement, retention). Be prepared to discuss metrics and how you interpreted campaign data.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Prepare a concise verbal presentation to guide interviewers through your work.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge provided. Ask clarifying questions if needed.

• Focus on Strategy: Demonstrate not just design skill but strategic thinking. How does your design solution address the business objective?

• Time Management: Allocate your time wisely between ideation, execution, and presentation.

• AI & Data Integration: If applicable, consider how you might leverage AI or data insights in your approach to the challenge.

• Clear Communication: Be prepared to explain your thought process and rationale clearly and concisely.

📝 Enhancement Note: The interview process for a role like this will heavily scrutinize the candidate's ability to connect creative output with tangible business results and their forward-thinking approach to design tools and methodologies, especially AI. A strong portfolio demonstrating these aspects is crucial for operations-minded candidates.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a must.

• Adobe Creative Suite: Comprehensive suite including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and InDesign (layout, print design).

• AI Design Tools: Proactive use of emerging AI platforms for ideation, content generation, image enhancement, personalization, and workflow automation (e.g., Adobe Firefly, Midjourney, ChatGPT for creative prompts).

Analytics & Reporting:

• Google Analytics (or similar): Understanding how to interpret website and campaign performance data is key.

• CRM Analytics: Familiarity with data within CRM systems (e.g., Salesforce, HubSpot) to understand customer journeys and campaign impact.

• Social Media Analytics Platforms: Tools for tracking paid social campaign performance.

• Data Visualization Tools: Potentially Tableau, Power BI, or similar for understanding and presenting campaign performance data.

CRM & Automation:

• CRM Systems: Experience working with data from customer relationship management systems (e.g., Salesforce, HubSpot) to inform design decisions.

• Email Marketing Platforms: Familiarity with platforms like Mailchimp, Klaviyo, or similar, where creative assets are deployed for CRM campaigns.

• Marketing Automation Tools: Understanding how creative assets are integrated into automated marketing workflows.

📝 Enhancement Note: The emphasis on AI tools and data interpretation tools highlights the "operations" aspect of this creative role. The designer is expected to be technologically adept and data-literate, contributing to the efficiency and effectiveness of marketing operations.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A strong encouragement to explore and integrate new technologies, particularly AI, into the design process. This fosters a culture of continuous improvement and forward-thinking.

• Performance & Impact: A core value is the connection between creative work and business results. Designs are expected to be not only aesthetically pleasing but also effective in driving key metrics like customer acquisition and retention.

• Collaboration & Transparency: The hybrid model and cross-functional team structure promote open communication and teamwork. Values likely include sharing ideas, providing constructive feedback, and working cohesively towards common goals.

• Customer-Centricity: All efforts are ultimately geared towards improving customer lives through personalized treatments, driving a sense of purpose and dedication within the team.

• Efficiency & Agility: As a scale-up startup, there's an inherent value placed on working efficiently, adapting quickly to market changes, and maintaining an agile approach to project execution.

Collaboration Style:

• Cross-Functional Partnership: The role necessitates strong collaboration with Growth Marketing, Brand, and Copywriting teams. This involves regular meetings, shared feedback sessions, and joint problem-solving to align creative output with campaign objectives.

• Feedback-Driven: A culture of constructive feedback is encouraged, both in mentoring junior designers and in collaborating with peers and stakeholders to refine creative solutions.

• Proactive Communication: Given the hybrid model and fast-paced environment, proactive communication and clear articulation of ideas and progress are vital for seamless collaboration.

📝 Enhancement Note: The company's values emphasize a blend of creativity and business acumen, aligning with the requirements of operational roles that bridge creative output with measurable business impact. The emphasis on innovation and efficiency is particularly relevant to operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: A primary challenge will be to maintain high creative standards while rigorously adhering to performance objectives and data-driven insights, especially within a fast-paced D2C environment.

• Pioneering AI Integration: While an opportunity, proactively integrating and championing new AI technologies requires continuous learning, experimentation, and persuading stakeholders, which can be challenging in a dynamic startup.

• Managing Multiple Priorities: In a fast-growing startup, the volume of projects can be high, requiring exceptional time management and prioritization skills to deliver quality work consistently.

• Maintaining Brand Consistency Across Evolving Brands: As Skin + Me builds out its family of brands (+Me Brands), ensuring consistent brand identity and messaging across different product lines (skincare, hair, midlife) while maintaining distinctiveness can be complex.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in leveraging AI tools for creative workflows, potentially becoming a go-to expert within the company.

• Performance Marketing Acumen: Gain a deeper understanding of D2C marketing strategies, campaign optimization, and data analysis through close collaboration with the Growth Marketing team.

• Leadership Skills: Develop mentorship and team leadership capabilities through guiding junior designers and potentially taking lead on larger creative projects.

• Industry Exposure: Access to a £500 annual development budget for courses, books, or software, and potential exposure to high-level strategic discussions with investors and advisors.

• Broad D2C Experience: Gain comprehensive experience in a rapidly growing D2C company, contributing to multiple brands and understanding the full lifecycle of product and marketing development.

📝 Enhancement Note: The challenges and growth opportunities are framed around the innovative and growth-oriented nature of the company, emphasizing continuous learning and adaptation, which are key traits for success in operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a creative campaign's performance or efficiency. What was the outcome?" (Focus on quantifiable results and your strategic approach to AI integration.)

• "How do you balance creative vision with strict performance metrics and data-driven feedback in a D2C marketing context?" (Highlight your ability to interpret data and adjust creative strategies accordingly.)

Company & Culture Questions:

• "What excites you most about Skin + Me's mission and our approach to personalized beauty/wellness?" (Show genuine interest in the company's impact and values.)

• "How do you approach mentoring junior designers and fostering a collaborative team environment, especially in a hybrid setting?" (Demonstrate leadership potential and teamwork skills.)

Portfolio Presentation Strategy:

• Highlight AI Impact: Dedicate a section or specific projects to showcasing your AI integration work. Clearly explain the tools used, the problem solved, and the resulting impact (efficiency, creativity, performance).

• Quantify Results: For campaign examples, provide specific metrics (e.g., % increase in conversion rate, engagement, CTR) and explain how your design contributed to these outcomes.

• Showcase Process: Be ready to discuss your end-to-end design process, including how you collaborate with marketing, interpret briefs, and iterate based on feedback and data.

• Tailor to D2C: Emphasize projects relevant to D2C, subscription models, or the beauty/wellness industries.

• Concise Storytelling: Prepare a narrative for each project that is engaging and clearly communicates your contribution and the value delivered.

📝 Enhancement Note: Interview preparation for this role requires candidates to think like a "Creative Operations" professional – bridging creative execution with business objectives, leveraging technology for efficiency, and demonstrating measurable impact.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio for Impact: Select 3-5 key projects that best demonstrate your experience in D2C marketing campaigns, AI integration in design, and quantifiable performance improvements. Ensure your portfolio clearly highlights your role, the process, and the measurable results.

• Tailor Your Resume: Update your resume to emphasize keywords such as "performance marketing design," "AI integration," "Figma," "Adobe Creative Suite," "D2C," "campaign execution," "brand integrity," and "data interpretation." Quantify achievements wherever possible.

• Prepare Your AI Use Case: Be ready to articulate specific examples of how you've used AI tools to enhance design workflows, improve efficiency, or achieve novel creative outcomes. Prepare to discuss the ROI of your AI-driven design efforts.

• Research Skin + Me's Brands: Familiarize yourself with Skin + Me, Hair + Me, and Renew + Me. Understand their brand messaging, target audiences, and marketing approaches. Consider how your creative style aligns with their current aesthetic and business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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