Senior Creative Designer

📍 Job Overview

Job Title: Senior Creative Designer Company: BEOND Location: Dubai, United Arab Emirates Job Type: FULL_TIME Category: Marketing & Creative Operations Date Posted: 2025-10-21 Experience Level: 5-10 Years

🚀 Role Summary

• Lead the strategic design and execution of integrated, multi-channel marketing campaigns that embody BEOND's premium, design-led brand identity.
• Drive conceptual thinking and ownership of the entire creative process, ensuring visual consistency and impactful brand representation across all touchpoints.
• Collaborate closely with marketing, commercial, and internal departments to deliver cohesive and effective visual solutions that align with business objectives.
• Execute high-quality design assets for print, digital, social media, and internal branding, while also supporting video/motion graphics and light web development needs.

📝 Enhancement Note: While the title is "Senior Creative Designer," the responsibilities indicate a role that bridges creative leadership with hands-on execution, including aspects of marketing operations and brand management. The expectation of supporting web visuals and light HTML/CSS edits suggests a need for understanding digital marketing infrastructure and operationalizing creative assets for online platforms. The AI-derived category "Marketing & Creative Operations" reflects this blend.

📈 Primary Responsibilities

• Spearhead the visual development of multi-channel campaigns, from initial concept ideation through to final production and deployment.
• Proactively initiate brainstorming sessions, develop mood boards, and present compelling creative concepts to diverse stakeholder groups, including senior leadership.
• Partner effectively with the marketing team, commercial teams, and other internal departments to ensure visual solutions are strategically aligned and meet business requirements.
• Produce meticulously crafted design work across a spectrum of media, including print collateral, digital advertisements, social media content, newsletters, and internal branding materials.
• Collaborate with cross-functional teams to ensure seamless integration of messaging, strategic objectives, and creative execution across all campaign elements.
• Provide essential support for video and motion graphics needs, including editing, rendering, and exporting assets in various dimensions suitable for different platforms.
• Contribute to the enhancement of web visuals and perform light HTML/CSS edits as required to ensure optimal presentation and functionality of digital assets.
• Leverage advanced AI tools such as Midjourney for rapid ideation, concept exploration, and the generation of unique key visuals.
• Maintain and evolve comprehensive brand guidelines, ensuring strict adherence and consistent application of the visual identity across all company assets and communications.

📝 Enhancement Note: The responsibility of "supporting video/motion graphic needs, including editing and exporting" indicates a need for operational efficiency in asset delivery for various platforms. The mention of "light HTML/CSS edits" points to a requirement for understanding how creative assets integrate into digital marketing platforms, which is a key aspect of digital marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience, is generally expected for a senior-level creative role.

Experience: 6–8 years of professional design experience is required, with a strong preference for candidates who have worked within industries such as aviation, hospitality, or high-end lifestyle brands. This experience should demonstrate a proven ability to manage projects from inception to completion and a deep understanding of brand storytelling.

Required Skills:

• Advanced proficiency in the Adobe Creative Suite, specifically Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, for comprehensive design and video production.
• Demonstrated expertise in developing and adapting campaign concepts across multiple media formats, including print, social media, newsletters, and web design.
• Proven experience in executing high-quality design work for print, digital, and social media platforms.
• Familiarity with AI-based creative tools like Midjourney, Luma, or similar for concept generation and visual ideation.
• Working knowledge of HTML/CSS, particularly as it pertains to designing for web environments and ensuring asset compatibility.
• Strong time management skills with a documented ability to handle multiple projects concurrently and meet deadlines in a fast-paced environment.
• Exceptional attention to detail and a commitment to producing polished, high-quality creative output.
• Ability to analyze design briefs, independently problem-solve complex creative challenges, and deliver effective solutions with minimal supervision.
• Comfort and agility in a fast-paced work environment, with the capacity to adjust quickly to shifting priorities and evolving project scopes.
• Excellent collaboration and communication skills, with a demonstrated ability to articulate creative vision clearly and receive feedback constructively.
• A robust portfolio showcasing conceptual thinking, technical proficiency, and versatility across various design platforms and media.

Preferred Skills:

• Strong skills in video editing or motion graphics, beyond basic support, are highly advantageous.
• Experience in aviation, hospitality, or luxury lifestyle sectors, providing industry-specific context and understanding of target audiences.
• Familiarity with other design or prototyping tools that enhance creative workflow and collaboration.

📝 Enhancement Note: The requirement for "6-8 years of professional design experience" alongside the responsibilities suggests this role is for a seasoned individual contributor or potential team lead, focusing on both strategic creative direction and operational execution of design assets. The emphasis on AI tools and HTML/CSS indicates a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear track record of leading the visual development of multi-channel marketing campaigns, from conceptualization to final execution and deployment.
• Showcase examples of successful collaboration with cross-functional teams (marketing, commercial, etc.) and how design solutions aligned with business objectives.
• Feature a diverse range of high-quality design work across print, digital, social media, and internal branding materials, highlighting versatility and technical skill.
• Include case studies that illustrate problem-solving capabilities, conceptual thinking, and the ability to deliver effective design solutions with minimal supervision.

Process Documentation:

• Examples of how initial design briefs were analyzed and translated into creative strategies and visual concepts.
• Documentation of workflow processes used from ideation and mood-boarding through to final production and asset delivery, including any iterative feedback loops.
• Evidence of maintaining and evolving brand guidelines, ensuring consistency and impact across all creative outputs.

📝 Enhancement Note: For a Senior Creative Designer role, the portfolio is paramount. It should not only display aesthetic quality but also demonstrate strategic thinking, project management capabilities, and the ability to translate business needs into compelling visual narratives. The inclusion of AI tool usage and HTML/CSS knowledge suggests a portfolio that highlights modern creative workflows.

💵 Compensation & Benefits

Salary Range: For a Senior Creative Designer role in Dubai with 6-8 years of experience, with advanced Adobe Suite skills and experience in premium industries, the estimated annual salary range is AED 180,000 - AED 250,000. This range is based on industry benchmarks for senior creative positions in the UAE, considering the cost of living and the specialized nature of the role within a premium airline context.

Benefits:

• Competitive salary package commensurate with experience and skills.
• Comprehensive health insurance coverage.
• Opportunities for professional development and training in the latest design technologies and AI tools.
• Potential for travel benefits or discounts associated with a premium airline.
• A dynamic and fast-paced work environment within a pioneering luxury travel brand.
• Collaborative team culture focused on innovation and excellence.

Working Hours: The standard working hours are typically 40 hours per week, Monday to Friday. However, given the fast-paced environment and the nature of creative projects, flexibility may be required to meet project deadlines, with potential for occasional overtime.

📝 Enhancement Note: Salary estimation is based on general market data for Senior Creative Designer roles in Dubai, considering the specified experience level and the premium nature of the employer. Benefits are common for such roles in the UAE.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation (Luxury Leisure Airline) Company Size: While not explicitly stated, BEOND is a new, premium airline aiming to redefine luxury travel. This suggests a dynamic, growth-oriented startup environment with a focus on high standards and innovation. A growing company of this nature might range from 50-250 employees initially, likely expanding rapidly. Founded: BEOND is a new venture, launched with the aim of establishing a unique position in the market. Its founding principles revolve around delivering unparalleled luxury and design-led experiences in air travel.

Team Structure:

• The Senior Creative Designer will likely be part of a Marketing or Brand department, working within a team that includes marketing managers, digital specialists, content creators, and potentially other designers.
• Reporting will likely be to a Head of Marketing, Creative Director, or a similar senior marketing leadership role.
• Close collaboration is expected with commercial teams, product development, and operational departments to ensure brand consistency across all customer touchpoints.

Methodology:

• BEOND's operations are expected to be heavily data-driven, utilizing analytics to understand customer preferences and optimize the luxury travel experience.
• Workflow planning will emphasize agile methodologies to adapt quickly to market demands and customer feedback in a new venture.
• Automation will likely be leveraged where possible to streamline operations, from customer service to marketing campaign deployment, ensuring efficiency without compromising the premium experience.

Company Website: https://flybeond.com/

📝 Enhancement Note: Inferring company culture and team structure for a new, premium airline requires understanding the typical demands of such ventures: a fast-paced, innovative environment with a strong emphasis on brand experience and customer satisfaction.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Designer, indicating a high level of autonomy and expertise. It requires not only advanced creative skills but also the ability to lead projects, mentor junior staff (if applicable), and contribute strategically to brand development. This is a critical individual contributor role that can serve as a stepping stone to Art Director or Creative Director positions.

Reporting Structure: The Senior Creative Designer will likely report to a Creative Director, Head of Marketing, or a similar senior leadership role within the marketing or brand division. They will work collaboratively with peers in marketing, digital, and commercial teams.

Operations Impact: The Senior Creative Designer's impact is crucial for the BEOND brand's success. By shaping the visual identity and ensuring consistent, high-quality creative output across all channels, they directly influence brand perception, customer engagement, and ultimately, the premium experience that BEOND aims to deliver. Effective visual communication is key to attracting and retaining a discerning clientele in the luxury travel market.

Growth Opportunities:

• Leadership Development: Potential to grow into an Art Director or Creative Director role, leading a larger creative team and setting the overall creative vision for the brand.
• Specialization: Opportunities to deepen expertise in specific areas such as motion graphics, digital experience design, or AI-driven creative workflows.
• Brand Building: Play a foundational role in shaping and evolving the visual identity of a new, pioneering luxury airline, offering significant career impact and recognition.
• Industry Exposure: Gain invaluable experience in the high-stakes, fast-paced luxury aviation and hospitality sectors.

📝 Enhancement Note: The growth analysis focuses on the progression typical for a senior creative role within a startup environment, emphasizing both leadership potential and specialized skill development.

🌐 Work Environment

Office Type: BEOND is likely to have a modern, well-equipped office space in Dubai, designed to foster collaboration and creativity. Given the premium brand positioning, the workspace would likely reflect sophistication and efficiency.

Office Location(s): The role is based in Dubai, a major international hub known for its dynamic business environment and thriving creative industries. Specific office location details would be provided upon application or interview.

Workspace Context:

• The environment is expected to be collaborative, with opportunities to work closely with marketing, digital, and commercial teams to brainstorm and execute campaigns.
• Access to industry-standard design software, hardware, and potentially advanced AI tools will be provided to facilitate high-quality output.
• Regular interaction with various departments will be common, requiring strong communication and relationship-building skills to ensure creative alignment.

Work Schedule: A standard 40-hour work week is typical, but the fast-paced nature of a new airline launch and the demands of creative project timelines may require flexibility and occasional extended hours to meet critical deadlines.

📝 Enhancement Note: The work environment description emphasizes the typical aspects of a creative role in a modern office setting in Dubai, tailored to a premium brand startup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess suitability for the role and alignment with BEOND's brand aesthetic.
• First Interview: Typically with the hiring manager or a senior member of the marketing/creative team. This will focus on your experience, conceptual thinking, technical skills, and understanding of the BEOND brand. Be prepared to discuss specific projects from your portfolio.
• Creative Challenge/Presentation: Candidates may be asked to complete a short design challenge or present a more in-depth case study from their portfolio, demonstrating their problem-solving abilities, approach to briefs, and presentation skills. This is where your ability to articulate your process and rationale will be critical.
• Final Interview: Potentially with senior leadership (e.g., Head of Marketing, C-suite executive) to assess cultural fit, strategic alignment, and overall potential contribution to the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your conceptual thinking, technical versatility, and experience relevant to BEOND's premium airline/lifestyle brand.
• Showcase Process: For each project, clearly articulate the brief, your thought process, challenges encountered, solutions implemented, and the results achieved. Highlight your use of AI tools and any HTML/CSS contributions.
• Highlight Versatility: Include examples of work across print, digital, social media, and potentially video/motion graphics.
• Quantify Impact: Where possible, use metrics to demonstrate the effectiveness of your designs (e.g., engagement rates, conversion improvements, brand consistency achieved).
• Tell a Story: Present your work in a narrative format that engages the interviewer and clearly communicates your value proposition.

Challenge Preparation:

• Understand the Brand: Thoroughly research BEOND’s mission, vision, target audience, and existing brand aesthetic.
• Practice Brief Interpretation: Work through hypothetical design briefs, focusing on identifying key objectives, target audiences, and desired outcomes.
• Time Management: If given a challenge, allocate your time effectively across research, concept development, execution, and presentation.
• Articulate Rationale: Be prepared to explain your design choices clearly and concisely, linking them back to the brief and brand strategy.

📝 Enhancement Note: The interview and portfolio review process is tailored to a senior creative role, emphasizing strategic thinking, brand alignment, and practical application of skills, including modern tools like AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro for comprehensive design, video editing, and motion graphics.
• AI Design Tools: Familiarity and practical experience with tools like Midjourney, Luma, or similar for ideation and visual asset generation.
• Web Design Tools: Working knowledge of HTML/CSS for light web edits and understanding of web design principles.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts analytics (e.g., click-through rates, engagement metrics) is beneficial. Familiarity with web analytics tools (e.g., Google Analytics) may be helpful for understanding digital asset performance.

CRM & Automation:

• No direct CRM or automation tool usage is specified as a core requirement for this role, but an understanding of how creative assets are deployed through marketing automation platforms and CRM systems would be advantageous for seamless campaign execution.

📝 Enhancement Note: This section highlights the essential creative software suite and emerging AI tools, along with practical web development skills, reflecting the modern demands of a senior creative role.

👥 Team Culture & Values

Operations Values:

• Excellence & Premium Experience: A commitment to delivering the highest quality in all creative output, reflecting BEOND's luxury brand positioning.
• Innovation & Forward-Thinking: Embracing new technologies and methodologies, such as AI in design, to push creative boundaries and improve efficiency.
• Collaboration & Communication: Fostering a team environment where ideas are shared freely, feedback is constructive, and cross-functional partnerships are strong.
• Agility & Adaptability: Thriving in a fast-paced, dynamic environment, quickly responding to changing priorities and market needs.
• Brand Stewardship: Acting as a guardian of the BEOND brand, ensuring consistency, integrity, and impact across all visual communications.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, commercial, and operational teams to ensure creative strategies are aligned with business goals and effectively executed.
• Feedback Loop: Encouraging open dialogue and constructive feedback to refine creative concepts and improve design outcomes.
• Knowledge Sharing: Willingness to share expertise, insights, and best practices, particularly regarding new design tools and techniques, within the creative and marketing teams.

📝 Enhancement Note: The culture and values are inferred from the company's premium positioning and the nature of a startup airline, emphasizing quality, innovation, and collaborative agility.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Being part of a pioneering airline means helping to define and solidify its visual identity from the ground up, requiring strong conceptual skills and brand stewardship.
• Balancing Creativity with Operations: Juggling high-level conceptual work with hands-on production and light web development tasks, while maintaining quality across all.
• Fast-Paced Environment: Adapting to the rapid pace of a startup launch, with potentially shifting priorities and tight deadlines.
• Leveraging New Technologies: Effectively integrating AI tools like Midjourney into existing workflows to enhance creativity and efficiency, requiring continuous learning and experimentation.

Learning & Development Opportunities:

• Mastering Advanced Creative Tools: Deepening expertise in Adobe Creative Suite, particularly After Effects and Premiere Pro, and exploring advanced features of AI design platforms.
• Industry-Specific Design: Gaining specialized knowledge in aviation and luxury hospitality branding, understanding the unique demands and aesthetics of these sectors.
• Digital Marketing Integration: Enhancing understanding of how creative assets function within digital marketing ecosystems, including web design principles and basic HTML/CSS.
• Leadership and Mentorship: Developing leadership capabilities through project ownership and potential mentorship of junior team members.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific context of a senior designer role in a new, premium brand launch, emphasizing both the difficulties and the learning potential.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual campaign concept from brief to final execution, specifically for a premium brand like BEOND. How would you incorporate AI tools like Midjourney into this process?" (Focus on conceptual thinking, process, and AI integration.)
• "How do you ensure brand consistency across a wide range of deliverables, from print to digital to social media? Can you provide an example from your portfolio where you managed brand guidelines across multiple touchpoints?" (Focus on brand stewardship and execution.)
• "Walk us through a challenging design project where you had to collaborate closely with non-creative stakeholders (e.g., marketing, commercial teams). How did you manage their input and ensure the final design met both creative and business objectives?" (Focus on collaboration and problem-solving.)

Company & Culture Questions:

• "What excites you about BEOND as a brand, and how do you see your creative vision contributing to its success in the luxury aviation market?" (Focus on brand alignment and passion.)
• "Describe your ideal work environment and how you thrive in a fast-paced, potentially evolving setting. How do you approach feedback and constructive criticism?" (Focus on cultural fit and adaptability.)
• "How do you stay current with design trends, new technologies (like AI), and best practices in the industry?" (Focus on continuous learning.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your conceptual strength, technical skill, and relevance to BEOND's premium brand. Prioritize projects that demonstrate your ability to handle multi-channel campaigns and utilize AI tools.
• Structure Your Narrative: For each project, clearly outline the brief, your strategic approach, the creative process (including AI ideation and any HTML/CSS involvement), key challenges, solutions, and measurable results.
• Highlight Visual Storytelling: Ensure your presentation flows logically and visually, with clear explanations for your design choices and how they align with brand objectives.
• Demonstrate Technical Proficiency: Be ready to discuss the software and tools used, including your specific techniques within the Adobe Suite and your experience with AI generative tools.
• Be Prepared for Q&A: Anticipate questions about your design philosophy, your approach to problem-solving, and your ability to adapt to feedback.

📝 Enhancement Note: Interview preparation advice is tailored to a senior creative role, emphasizing strategic thinking, brand alignment, and practical application of skills, including modern tools like AI.

📌 Application Steps

To apply for this Senior Creative Designer position:

• Submit your application through the provided application link on Workable.
• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your most relevant projects. Prioritize examples demonstrating conceptual thinking, multi-channel campaign development, AI tool usage, and experience with premium brands. Ensure it highlights your versatility across print, digital, and social media.
• Resume Optimization: Tailor your resume to emphasize your 6-8 years of professional experience, advanced proficiency in the Adobe Creative Suite, experience with AI design tools, and any relevant background in aviation, hospitality, or lifestyle industries. Quantify achievements where possible.
• Interview Preparation: Thoroughly research BEOND, its brand values, and its target market. Prepare to discuss your portfolio projects in detail, focusing on your strategic approach, creative process, and ability to solve design challenges. Practice articulating your rationale for design decisions.
• Company Research: Understand BEOND's mission as the world's first premium leisure airline. Consider how your creative expertise can elevate its design-led experiences and contribute to its unique market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.