Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: PrizePicks

Location: Atlanta, Georgia, United States

Job Type: Full-Time

Category: Design / Content Strategy

Date Posted: 2026-02-19

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive clarity and purpose within the PrizePicks gaming experience through strategic in-app content design and iteration.

• Contribute to the development and maintenance of a robust Design System, ensuring consistency and quality across the platform.

• Own and influence roadmaps and strategy for core user journeys, focusing on measurable outcomes and player engagement metrics.

• Ensure all content aligns with PrizePicks' brand voice, providing clarity and compliance for complex topics, including game rules, legal disclosures, and regulatory information.

• Proactively implement and validate content hypotheses through collaborative testing with UX Research and Analytics teams to enhance player behavior and platform performance.

📝 Enhancement Note: This role is critical for a rapidly scaling gaming platform, emphasizing the need for a content designer who can not only execute but also define processes and strategies without a pre-existing playbook. The emphasis on "fandom" suggests a need for content that resonates deeply with the user base, blending technical clarity with engaging, brand-aligned language.

📈 Primary Responsibilities

• Champion Content Design by proactively identifying opportunities to improve in-app content, directly impacting key performance metrics and contributing to the overall Design System for enhanced consistency and quality.

• Own specific product domains by actively contributing to team roadmaps and overall strategy, with a clear focus on delivering measurable outcomes for critical user journeys.

• Ensure Brand Alignment by meticulously reviewing and crafting all content to uphold PrizePicks’ distinct brand voice, ensuring clarity and accuracy for complex subjects such as game rules, legal disclaimers, and regulatory compliance.

• Test and Validate Content Hypotheses by collaborating closely with UX Research and Analytics teams to implement content testing strategies, validating design assumptions, and quantifying the impact on player behavior and engagement.

• Iterate on User Journeys by analyzing player feedback, data, and research to refine and optimize content across various user flows, from onboarding to complex game mechanics.

• Develop and maintain content guidelines and best practices to ensure a standardized, high-quality content output aligned with the Design System.

• Partner closely with Product Managers, UX Designers, and Engineers to integrate content strategy seamlessly into the product development lifecycle.

• Collaborate with Marketing, Creative, Support, and Legal teams to ensure a unified and compliant user experience across all touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of strategic ownership and tactical execution. The emphasis on "measurable outcomes" and "content testing" indicates a data-driven approach is expected, moving beyond purely subjective content creation to performance-oriented design.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Communications, Design, or a related field, or equivalent practical experience.

Experience: 5 to 7 years of professional experience in content design, UX writing, technical writing, or a similar role, with a strong preference for experience within fast-paced e-commerce, finance, or gaming industries.

Required Skills:

• Demonstrated expertise in content design and UX writing principles and methodologies.

• Meticulous attention to detail to ensure content is clear, consistent, on-brand, and legally compliant.

• Proven ability to integrate Content Design as a key partner within the product development lifecycle.

• Strong understanding of design systems and experience contributing to or maintaining them.

• Proficiency in content strategy, including information architecture and content modeling.

• Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

• Strong collaboration and interpersonal skills, with experience working effectively in cross-functional teams.

• Ability to manage multiple projects simultaneously in a fast-paced environment, demonstrating strong organizational and time management skills.

• Experience working independently as an individual contributor, taking ownership of tasks and driving them to completion.

Preferred Skills:

• Experience with AI-powered design tools and analytics platforms.

• Familiarity with sports, daily fantasy sports (DFS), or the gaming industry.

• Experience with A/B testing content variations and analyzing results.

• Knowledge of regulatory and legal disclosure requirements within the gaming or financial sectors.

• Experience contributing to style guides and brand voice documentation.

📝 Enhancement Note: The experience requirement is specific about the industry, suggesting that candidates with experience in regulated or high-transaction environments will be strongly considered. The emphasis on "defining your own path" and "without a set playbook" indicates a need for a candidate who is comfortable with ambiguity and can establish best practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 years of professional content design work, with a strong emphasis on projects executed within fast-paced environments (e-commerce, finance, gaming).

• Demonstrations of how data and user research were leveraged to inform and drive content decisions, including specific examples of metrics influenced or improved by your content strategies.

• Case studies detailing your process for tackling complex content challenges, including problem definition, strategy development, content creation, collaboration with cross-functional teams (UX, Product, Engineering, Legal), and validation through testing.

• Examples of contributions to or creation of Design Systems, style guides, or content guidelines, illustrating your commitment to consistency and quality.

Process Documentation:

• Showcase your approach to content strategy development, including user journey mapping and information architecture.

• Detail your process for collaborating with UX Research and Analytics teams to conduct content testing and A/B experiments, including how you measure and report on impact.

• Illustrate your methods for ensuring brand voice consistency and compliance across all content touchpoints.

• Provide examples of how you have helped define or optimize content workflows within a product development process.

📝 Enhancement Note: The portfolio requirement is heavily weighted towards demonstrating data-informed decision-making and a structured approach to problem-solving, which is crucial for a role in a scaling, metrics-driven company like PrizePicks. The emphasis on "measurable outcomes" directly translates to portfolio content that quantifies impact.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Senior Content Designer role in Atlanta, Georgia, with 5-7 years of experience in a fast-paced tech/gaming environment, the estimated annual salary range is between $100,000 and $140,000. This estimate considers the company's rapid growth, the hybrid work model, and the overall competitive landscape for specialized design talent.

Benefits:

• Company-subsidized medical, dental, and vision plans.

• 401(k) plan with a company match, supporting long-term financial planning.

• Annual bonus potential, rewarding performance and company success.

• Flexible Paid Time Off (PTO), with a strong encouragement for employees to take at least 2 weeks off to promote work-life balance.

• Generous paid leave programs, including 16-week paid parental leave and comprehensive disability benefits.

• Workplace flexibility and modern work schedules that prioritize productivity and results over hours clocked.

• Regular company-wide in-person events and team outings to foster camaraderie and team cohesion.

• Lifestyle enhancement program designed to support employee well-being.

• Company equipment provided, with options for both Windows and Mac devices.

Working Hours:

PrizePicks operates with a focus on results and productivity, offering modern work schedules that emphasize getting the job done rather than strict adherence to hours. While a standard full-time role typically involves approximately 40 hours per week, the company culture supports flexibility within this framework. The hybrid model allows for a blend of in-office collaboration and remote work, accommodating individual work styles and project needs.

📝 Enhancement Note: Salary estimation is based on publicly available data for similar roles in the Atlanta metro area and the specified experience level, factoring in the company's industry (gaming/tech) and growth stage. The benefits package is comprehensive, with specific mentions of parental leave and flexible PTO that are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Daily Fantasy Sports (DFS) and gaming, a rapidly growing and dynamic sector within the broader sports and entertainment industry. PrizePicks is recognized as the fastest-growing sports company in North America.

Company Size: Over 450 employees, indicating a mid-sized organization that is past the startup phase but still agile and experiencing significant growth. This size typically allows for more direct impact and faster decision-making than very large corporations, while also providing more established processes and resources than smaller startups.

Founded: PrizePicks was founded with a vision to innovate in the DFS space, focusing on a diverse range of sports and esports, and building an inclusive culture. The company's rapid growth signifies a strong market fit and effective execution of its business strategy.

Team Structure:

• The Content Design team is likely integrated within the Product or Design department, working closely with UX Designers, Product Managers, and Researchers.

• Collaboration is heavily emphasized, with cross-functional partnerships extending to Engineering, Marketing, Creative, Support, and Legal teams, ensuring a holistic approach to product development and user experience.

Methodology:

• Data-driven decision-making is a core component, with a strong emphasis on testing and validating content hypotheses through collaboration with Analytics and UX Research teams.

• A focus on user-centric design, aiming to improve key metrics and player behavior through clear, engaging, and compliant content.

• Iterative development processes, where content is continuously refined based on performance data and user feedback.

• Emphasis on building and adhering to a Design System for consistency, scalability, and quality across the platform.

Company Website: http://prizepicks.com/

📝 Enhancement Note: PrizePicks' positioning as the fastest-growing sports company implies a fast-paced, high-energy environment. The emphasis on inclusivity and diverse backgrounds suggests a culture that values varied perspectives, which is beneficial for content creation that needs to resonate with a broad user base. The focus on DFS and esports indicates a need for content that is both informative and engaging for a sports-savvy audience.

📈 Career & Growth Analysis

Operations Career Level: This Senior Content Designer role is positioned as a key individual contributor with significant influence. It requires a high degree of autonomy, strategic thinking, and the ability to define processes where none may exist. The role is above a junior or mid-level designer, demanding leadership in content strategy and execution.

Reporting Structure: Typically, a Senior Content Designer would report to a Head of Design, Director of Product, or a Lead Content Designer. They are expected to collaborate closely with Product Managers and UX Researchers, acting as a peer in the product development process.

Operations Impact: The content designer's work directly impacts user experience, player engagement, conversion rates, and regulatory compliance. By ensuring clarity and purpose in the gaming experience, they contribute to player retention, acquisition, and overall platform success, which are critical metrics for a growing company like PrizePicks.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as UX writing for regulated industries, content strategy for gamified experiences, or contributing to advanced AI-powered content tools.

• Leadership Development: Potential to move into a Lead Content Designer role, managing a team, or taking on more strategic product leadership responsibilities. This could involve defining the content vision for new product lines or features.

• Cross-Functional Advancement: Exposure to product strategy, marketing, and legal aspects of the business could open doors to broader roles within Product Management or Go-To-Market (GTM) strategy.

• Industry Expertise: Deepen knowledge within the rapidly evolving DFS and gaming industry, becoming a subject matter expert in content for this domain.

📝 Enhancement Note: The "Senior" title combined with the expectation to "define your own path" and "without a set playbook" suggests this role offers significant autonomy and the opportunity to shape the future of content design at PrizePicks. Growth is likely to come from taking on more complex projects, mentoring others, and contributing to strategic product decisions.

🌐 Work Environment

Office Type: Hybrid position based at the PrizePicks headquarters in Atlanta, GA. This indicates a modern office environment designed to support collaboration, creativity, and focused work.

Office Location(s): Atlanta, Georgia, USA. This location is a major hub for business and technology, offering a vibrant work environment.

Workspace Context:

• The hybrid model suggests a flexible workspace that balances in-office collaboration with remote work efficiency. Expect a dynamic office setting that facilitates interaction with cross-functional teams.

• Access to modern tools and technology, including design software like Figma, and potentially AI-powered design and analytics platforms, is expected.

Work Schedule:

The company emphasizes "workplace flexibility and modern work schedules focused on getting the job done, not hours clocked." While a standard full-time commitment is expected (approximately 40 hours/week), the focus is on output and results. This suggests flexibility in daily scheduling, provided that collaboration needs are met and project deadlines are achieved. The strong encouragement to take at least 2 weeks of PTO also underscores a commitment to work-life balance.

📝 Enhancement Note: The hybrid model and flexible work schedule indicate a modern, results-oriented work culture. The Atlanta headquarters likely offers a well-equipped environment conducive to both individual focus and team collaboration, essential for a role that requires deep work and constant stakeholder interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Hiring Manager Interview: A deeper dive into your experience, skills, and approach to content design, focusing on your ability to handle complex challenges and work autonomously. Expect questions about your portfolio and how you've used data/research.

• Portfolio Presentation & Skill Assessment: You will likely be asked to present a case study from your portfolio, detailing your process, decision-making, and the impact of your work. This may also involve a practical exercise or design challenge related to PrizePicks' platform.

• Cross-functional Interviews: Meetings with key stakeholders from Product, UX, Engineering, Marketing, or Legal to assess collaboration skills, communication style, and ability to integrate into the team.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term career aspirations, and final alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest projects that best demonstrate your skills in content design, UX writing, data-driven decision-making, and cross-functional collaboration.

Prioritize projects relevant to gaming, e-commerce, or regulated industries.

• Structure Your Case Studies: For each project, clearly articulate:

  • The Problem: What was the user or business challenge?
  • Your Role: What were your specific responsibilities?
  • The Process: Detail your methodology, including research, ideation, content creation, collaboration, and testing. Use visuals where appropriate.
  • The Solution: Showcase the final content and design.
  • The Impact: Quantify the results using metrics (e.g., increased conversion, reduced support tickets, improved engagement). If exact metrics aren't available, explain the intended impact and how it would be measured.

• Highlight Data & Research: Explicitly show how user research, analytics, and A/B testing informed your content decisions.

• Showcase Brand Voice & Compliance: Include examples where you've successfully adapted content to a specific brand voice and handled complex legal or regulatory information.

• Prepare for Q&A: Be ready to discuss your rationale, defend your design choices, and explain how you would approach content challenges specific to PrizePicks.

Challenge Preparation:

• Understand the Platform: Familiarize yourself thoroughly with the PrizePicks app and website. Identify areas where content could be improved or where clarity is paramount.

• Anticipate Content Scenarios: Prepare for scenarios involving game rules, user onboarding, error messages, legal disclosures, promotional content, and player support content.

• Focus on Process: If given a design challenge, focus on demonstrating your thought process and methodology rather than just the final output. Explain how you would approach the problem systematically.

• Practice Presentation: Rehearse your portfolio presentation and any potential design challenge walkthroughs to ensure clear, concise, and confident delivery.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of skills through portfolio review and potential challenges. Candidates should be prepared to articulate their process, justify their decisions with data, and showcase their ability to navigate complex content requirements in a regulated industry.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating mockups. Proficiency is expected for UI design and content placement.

• Content Management Systems (CMS): While not explicitly mentioned, experience with any CMS used for managing website or in-app content is highly beneficial.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for daily communication and team coordination.

• Project Management Tools: Experience with Jira, Asana, Trello, or similar for tracking tasks, workflows, and project progress.

Analytics & Reporting:

• Analytics Platforms: Proficiency with tools like Google Analytics, Amplitude, Mixpanel, or similar for tracking user behavior, measuring content performance, and analyzing key metrics.

• Data Visualization Tools: Familiarity with tools like Tableau, Looker, or Power BI for reporting and presenting data insights, though primary focus will be on interpreting data from analytics platforms.

CRM & Automation:

• CRM Systems: While not directly a CRM role, understanding how content impacts customer journeys within a CRM context (e.g., Salesforce, HubSpot) can be advantageous.

• AI-Powered Design Tools: Mentioned as a plus, indicating potential future integration or current use of AI for content generation, analysis, or optimization.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. The mention of "AI-powered design tools and analytics platforms" as a plus suggests that candidates with experience or a keen interest in adopting emerging technologies will be viewed favorably. A strong understanding of how to leverage data from analytics platforms to inform content strategy is crucial.

👥 Team Culture & Values

Operations Values:

• Quality & Craftsmanship: A deep commitment to producing clear, accurate, and well-crafted content that upholds the brand and serves user needs. Meticulous attention to detail is paramount.

• Collaboration: Valuing strong partnerships with UX Research, Product, Engineering, Marketing, Creative, Support, and Legal teams to ensure cohesive product experiences and informed decision-making.

• Data-Driven Decision-Making: Using analytics, user research, and testing to validate content strategies and measure their impact on key business and user metrics.

• User-Centricity: Placing the player experience at the forefront, ensuring content is intuitive, engaging, and addresses user needs effectively.

• Adaptability & Innovation: Embracing a fast-paced growth environment, being comfortable defining new processes, and staying current with industry trends and technologies.

• Fandom & Passion: A culture that appreciates and engages with sports and gaming, bringing enthusiasm and understanding to the product experience.

Collaboration Style:

• Integrated Partner: Content Design is viewed as an essential partner within the product development process, not an afterthought.

• Cross-Functional Alignment: Proactive communication and collaboration across departments to ensure brand consistency, legal compliance, and alignment with marketing and product goals.

• Feedback Exchange: An open environment for constructive feedback on content and design decisions, fostering continuous improvement.

• Storytelling: Ability to articulate visions, decisions, and the impact of content work to diverse stakeholders through clear communication and compelling narratives.

📝 Enhancement Note: The company culture appears to be a blend of high-growth tech startup energy with a focus on quality and user experience, underpinned by a passion for sports and gaming. The emphasis on collaboration and data-driven decision-making aligns well with typical operations and GTM roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Scaling: Adapting content strategies and processes to keep pace with PrizePicks' rapid growth and platform expansion.

• Regulatory Landscape: Navigating and clearly communicating complex legal and regulatory requirements in the DFS and gaming industry, which can vary by jurisdiction.

• Balancing Brand Voice and Compliance: Ensuring content is both engaging and on-brand while strictly adhering to legal and regulatory standards.

• Defining New Processes: Establishing best practices, workflows, and guidelines for content design within a growing organization that may not have pre-defined playbooks.

• Cross-Functional Alignment: Effectively managing input and feedback from diverse teams (Legal, Marketing, Product, Engineering) to create a unified user experience.

Learning & Development Opportunities:

• Deepen Industry Expertise: Become a specialist in content strategy for the fast-evolving Daily Fantasy Sports and gaming industry.

• Master Advanced Tools: Gain hands-on experience with AI-powered design and analytics tools to enhance content creation and measurement.

• Contribute to Design Systems: Play a significant role in evolving and expanding a design system, a valuable skill for future design leadership roles.

• Influence Product Strategy: Develop a strong understanding of product development cycles and contribute to strategic product decisions through content insights.

• Mentorship: Potential to mentor junior designers and lead content initiatives, building leadership capabilities.

📝 Enhancement Note: The challenges presented are typical for a rapidly growing company in a regulated industry. The opportunities focus on developing specialized skills, gaining strategic influence, and advancing career through leadership and industry expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to communicate complex legal or regulatory information to a user. How did you ensure clarity and compliance while maintaining brand voice?" (Focus on your process, collaboration with legal, and testing methods.)

• "How would you approach building or contributing to a content design system for a rapidly scaling gaming platform like PrizePicks?" (Discuss principles of scalability, consistency, and collaboration with design and engineering.)

• "Walk us through a project where you used data and user research to significantly improve a key user metric through content design. What was your methodology, and what were the results?" (Prepare a detailed case study from your portfolio, emphasizing quantification.)

Company & Culture Questions:

• "What excites you about PrizePicks and the Daily Fantasy Sports industry?" (Show genuine interest and research into the company and its market.)

• "How do you approach staying current with content design trends, especially in fast-paced industries like gaming?" (Highlight your commitment to continuous learning and staying ahead of the curve.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your skills in data-informed decision-making, handling complex content, and driving measurable results.

• Structure for Clarity: For each project, use a clear narrative: Problem > Your Role > Process (Research, Strategy, Content, Collaboration, Testing) > Solution > Impact (Quantified results).

• Emphasize Your Process: Detail how you arrived at your solutions, focusing on your methodology, critical thinking, and problem-solving approach.

• Quantify Everything: Wherever possible, use numbers, percentages, and metrics to demonstrate the impact of your work. If direct metrics aren't available, discuss the intended impact and how you would measure it.

• Be Ready for Deep Dives: Expect detailed questions about your decisions, trade-offs, and how you would handle hypothetical scenarios related to PrizePicks.

📝 Enhancement Note: Preparation should focus on demonstrating a data-driven, process-oriented approach to content design, the ability to handle complexity and compliance, and strong collaboration skills. Portfolio presentations are key for showcasing practical application of these skills.

📌 Application Steps

To apply for this Senior Content Designer position at PrizePicks:

• Submit your application through the PrizePicks careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate experience in fast-paced environments (e-commerce, finance, gaming), data-informed content decisions, and handling complex/regulated information. Emphasize case studies that quantify impact.

• Resume Optimization: Ensure your resume clearly articulates your 5-7 years of relevant experience, highlighting keywords such as "Content Design," "UX Writing," "Design System," "Data-Driven," "Cross-functional Collaboration," and specific tools like "Figma." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, defending your decisions with data and research, and discussing how you would approach content challenges specific to PrizePicks. Prepare a compelling presentation of your chosen portfolio case studies.

• Company Research: Thoroughly research PrizePicks, its platform, target audience, and the DFS industry. Understand their brand voice and identify areas where your content design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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