Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer

Company: Concepta

Location: Tbilisi, Georgia

Job Type: FULL_TIME

Category: Creative & Media / Marketing (Content Design for E-commerce)

Date Posted: December 03, 2025

Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead the end-to-end content creation and optimization for Amazon product listings, focusing on driving conversion rates and enhancing brand presence.

• Develop strategic visual concepts and unconventional design solutions that effectively communicate product features and benefits within the beauty and lifestyle niches.

• Maintain rigorous quality control and brand consistency across all Amazon marketing assets, ensuring adherence to platform guidelines and brand identity.

• Collaborate with cross-functional teams to foster a culture of continuous improvement in design execution and creative strategy.

📝 Enhancement Note: While the role is titled "Senior Content Designer," its core responsibilities and required skills are heavily focused on e-commerce visual merchandising and Amazon marketplace optimization. This suggests a specialized role within the broader "Creative & Media" or "Marketing" taxonomy, with a strong emphasis on driving sales through visual content. The "Senior" designation implies a need for strategic thinking, leadership in design execution, and the ability to mentor junior team members or guide external creative resources.

📈 Primary Responsibilities

• Own and execute the complete Amazon content lifecycle, from initial main image creation and listing design to the development of comprehensive A+ Content (EBC), Brand Story, Amazon Posts, and Brand Store banners.

• Drive the strategy and conceptualization phase by proposing creative concepts and unconventional visual solutions, informed by a deep understanding of the target product, its features, and the competitive landscape.

• Analyze complex product information and market data, translating it into compelling visual narratives and clear, concise messaging for effective communication to the target audience.

• Uphold and enforce stringent quality and brand standards through impeccable execution, visual precision, and strict adherence to Amazon’s guidelines and Concepta’s brand identity at every stage of the creative process.

• Develop a profound understanding of the beauty and health consumer niches, analyzing target audience motivations, purchasing drivers, and adapting visual styles and messaging to resonate effectively.

• Contribute to team growth by actively participating in collaborative design reviews, providing constructive feedback, and sharing innovative creative approaches.

📝 Enhancement Note: The responsibilities clearly delineate a hands-on role focused on Amazon's specific content requirements. The emphasis on "driving strategy and concepting" and "analyzing information" suggests that this role requires more than just execution; it demands strategic input and data-informed creative decision-making. The "ownership" of the content lifecycle indicates significant autonomy and accountability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Marketing, or a related field is implied through the required experience and skill set. Candidates with degrees in these areas, supplemented by a robust portfolio, will be highly competitive.

Experience: 5-10 years of professional experience in content design, with a significant portion dedicated to e-commerce platforms, specifically Amazon. Proven track record of successfully managing and executing visual content strategies for online marketplaces.

Required Skills:

• Demonstrated expertise in creating compelling content for Amazon, including product listing optimization, A+ Content (Enhanced Brand Content), Brand Store graphics, and promotional banners.

• Thorough understanding of Amazon marketplace requirements, including image specifications, SEO-driven content structuring, platform compliance regulations, and conversion rate optimization best practices.

• Advanced proficiency in professional design software, with a strong emphasis on Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Proficiency in digital illustration techniques, encompassing vector and raster drawing, object retouching, product enhancement, and texture application.

• Expertise in visual hierarchy and composition principles to effectively translate product benefits into clear, structured, and visually appealing designs.

• Ability to create conversion-focused marketing visuals such as lifestyle graphics, comparison charts, infographics, and feature highlight graphics.

Preferred Skills:

• Experience with Figma for collaborative design and prototyping.

• Experience in creating 3D-based compositions, including the ability to work with product renders or utilize basic 3D tools.

• Demonstrable experience in packaging design, evidenced through a professional portfolio.

• Familiarity with utilizing AI tools to augment and streamline the design workflow.

📝 Enhancement Note: The required skills are very specific to the Amazon e-commerce environment and professional design software. The "5-10 years" experience level suggests a need for seasoned professionals who can operate independently and contribute strategically. The preferred skills, particularly 3D composition and AI tool familiarity, point towards a forward-thinking approach to content creation within the company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive professional portfolio is a mandatory requirement for the application and hiring process, showcasing a strong range of e-commerce visual design work.

• Demonstrate specific examples of Amazon content, including main images, A+ Content, Brand Stores, and promotional graphics, highlighting the impact on conversion rates or brand perception.

• Include case studies that detail the process from initial concept to final execution, emphasizing problem-solving, strategic thinking, and adherence to brand guidelines.

Process Documentation:

• Examples of workflow design for content creation, from brief to final delivery, demonstrating efficiency and adherence to timelines.

• Evidence of process optimization within design projects, such as implementing new tools or techniques to improve output or quality.

• Documentation of experience integrating feedback from stakeholders and iterating on designs to meet project objectives.

📝 Enhancement Note: The explicit requirement for a portfolio and the emphasis on specific content types (A+ Content, Brand Stores) are critical. For operations professionals evaluating this role, a strong portfolio demonstrating quantifiable results (e.g., improved conversion rates, increased engagement) will be paramount. The "process documentation" aspect implies an expectation for a structured approach to design work, similar to operations' focus on process mapping and improvement.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, 5-10 years of experience, and the remote nature of the role in Georgia (with a global company), a competitive salary range is expected. For Tbilisi, Georgia, a typical range for a Senior Content Designer with specialized e-commerce experience could be between $35,000 - $60,000 USD annually, depending on the candidate's specific experience, portfolio strength, and negotiation. This range is based on industry benchmarks for remote senior design roles, considering the cost of living in Georgia relative to other global hubs where Concepta operates (e.g., Serbia, Miami).

Benefits:

• Competitive salary commensurate with experience and skills.

• Performance-based KPI bonus awarded after the successful completion of the probation period, directly linking compensation to measurable outcomes.

• Generous paid vacation allowance of 21 days, plus an additional 3 personal days, promoting work-life balance.

• A supportive and collaborative team culture that values innovation, reliability, and mutual respect.

• Opportunities for professional development in a fast-paced environment that rewards learning, ownership, and initiative.

Working Hours: Approximately 40 hours per week, aligning with a standard full-time employment arrangement. The remote-friendly nature of Concepta suggests flexibility in daily scheduling, provided core working hours for collaboration and meetings are met.

📝 Enhancement Note: The salary estimate is based on typical remote senior designer compensation in Eastern Europe and general industry standards for specialized e-commerce content roles. The inclusion of a KPI bonus is a strong indicator of a performance-driven culture, aligning well with operations-focused roles that emphasize measurable results. The paid time off is above average for many regions, highlighting a commitment to employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Concepta operates within the Brand Accelerator and E-commerce sectors, specifically focusing on building and scaling beauty and lifestyle brands for the U.S. market. This industry is characterized by rapid growth, data-driven decision-making, a strong emphasis on consumer trends, and a need for agile adaptation. The company's vision is to create meaningful, human-centric brands that resonate with consumer values.

Company Size: Concepta is a growing international company with a team of experts operating across hybrid, remote, and in-office setups. While specific numbers aren't provided, the mention of headquarters in Serbia, an office in Miami, and a remote-friendly global team suggests a mid-sized organization likely in the range of 50-250 employees. This size offers a balance between the agility of a startup and the structure of a more established company, allowing for significant individual impact.

Founded: Concepta was founded with a vision to build the next generation of consumer brands. The founding date is not explicitly stated, but the company's focus on scaling brands for the U.S. market implies a relatively recent establishment or a strategic pivot towards this model. The company's mission is to create and grow scalable, relevant, and emotionally resonant beauty and lifestyle brands.

Team Structure: The design team likely operates within a broader marketing or brand development department. The structure is probably agile, with designers working closely with brand managers, marketing specialists, and potentially product development teams. Collaboration is key, especially given the remote-friendly environment, suggesting a strong reliance on digital communication and project management tools.

Methodology: Concepta's approach is data-driven and focused on scaling. This means that design decisions are informed by market analysis, consumer insights, and performance metrics. Strategies likely involve rigorous testing (e.g., A/B testing of visuals), continuous optimization of content based on Amazon’s algorithms and user behavior, and a strong emphasis on ROI for all creative initiatives.

Company Website: https://www.conceptatech.com/ (Derived from domain_derived "conceptatech.com")

📝 Enhancement Note: The company's industry and focus on brand acceleration for the U.S. market are crucial. For a content designer, this means understanding U.S. consumer trends, e-commerce platform dynamics (especially Amazon), and the competitive landscape for beauty and lifestyle brands. The remote-friendly, international team structure implies a need for strong communication skills and self-discipline.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Content Designer. This designation signifies a level of expertise and autonomy where the individual is expected to not only execute tasks but also to contribute strategically to content direction, process improvement, and potentially mentor junior team members or external resources. The scope involves owning significant parts of the Amazon content lifecycle, indicating responsibility for key performance indicators related to product visibility and conversion.

Reporting Structure: While not explicitly stated, a Senior Content Designer typically reports to a Creative Director, Head of Marketing, or a Brand Manager. In a smaller, agile organization like Concepta, direct reporting to a higher-level executive overseeing brand strategy or e-commerce operations is also possible. The role will likely involve close collaboration with marketing, product, and e-commerce teams.

Operations Impact: The Senior Content Designer's work has a direct and measurable impact on Concepta's revenue and business growth through the optimization of Amazon listings. Effective content design leads to increased product visibility, higher click-through rates, improved conversion rates, and stronger brand perception. This role is instrumental in translating product value into sales, directly contributing to the company's scaling mission.

Growth Opportunities:

• Leadership Development: Potential to move into a Creative Lead or Art Director role, managing a team of designers and overseeing broader creative strategy for multiple brands.

• Specialization: Deepen expertise in e-commerce visual merchandising, Amazon algorithm optimization, or explore adjacent areas like UI/UX design for brand websites or digital advertising creative.

• Cross-Functional Exposure: Gain deeper insights into e-commerce operations, marketing strategy, and product development by collaborating closely with other departments.

• Brand Portfolio Expansion: Opportunity to work on a diverse portfolio of beauty and lifestyle brands, broadening creative experience across different market segments.

📝 Enhancement Note: The "Senior" title in this context translates to a significant operational impact on sales performance via Amazon. The growth opportunities highlight a path beyond pure design execution, touching on leadership and strategic brand development, which is attractive for ambitious operations-minded creatives.

🌐 Work Environment

Office Type: Concepta operates a hybrid and remote-friendly model. This means the role can be performed remotely from anywhere, specifically mentioning Georgia as a valid location. The company also has physical offices in Serbia and Miami, suggesting opportunities for in-person collaboration for those who prefer it or for specific team gatherings.

Office Location(s): While the role is remote and based in Tbilisi, Georgia, Concepta has headquarters in Serbia and an office in Miami, USA. This global presence means the team is distributed internationally.

Workspace Context:

• The remote nature necessitates a self-disciplined work environment where the designer can create an effective workspace at home.

• Expectation of reliable internet connectivity and access to necessary hardware and software for design tasks.

• Collaboration will primarily occur through digital channels, likely utilizing project management tools, video conferencing, and communication platforms.

• The company culture emphasizes ownership and initiative, suggesting an environment that trusts employees to manage their work effectively.

Work Schedule: The standard working hours are approximately 40 hours per week. Given the international team and U.S. market focus, there may be a need for some flexibility to accommodate meetings across different time zones, especially with the Miami office. This flexibility is balanced by the remote nature of the role.

📝 Enhancement Note: The remote aspect is a key feature. For operations professionals, this means understanding the tools and communication protocols that enable seamless remote collaboration. The company's international footprint and U.S. market focus imply a need for cultural awareness and potentially flexible scheduling to align with different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and mandatory portfolio submission to assess foundational skills and experience.

• Portfolio Presentation & Discussion: A dedicated session where the candidate presents their portfolio, showcasing key projects, design process, and quantifiable results (e.g., impact on Amazon listing performance). This is where strategic thinking and problem-solving abilities will be evaluated.

• Technical/Skills Assessment: Potentially a practical design challenge or a deep dive into specific software proficiency (e.g., Photoshop, Illustrator, Figma) and Amazon content best practices.

• Team/Cultural Fit Interview: Discussion with hiring managers and potential team members to assess collaboration style, communication skills, and alignment with Concepta's values (ownership, initiative, reliability).

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your experience with Amazon content creation, A+ Content, and brand store design.

• Quantify Impact: For each project, clearly articulate the problem, your solution, and the measurable results achieved (e.g., "Increased conversion rate by X%", "Improved listing engagement," "Achieved brand consistency"). Use data and metrics wherever possible.

• Showcase Process: Detail your design process, from initial brief analysis and research (understanding product, audience, platform) to concept development, iteration, and final execution. Highlight how you adapted to brand guidelines or platform requirements.

• Highlight Amazon Expertise: Explicitly demonstrate your understanding of Amazon’s specific requirements, SEO principles for listings, and conversion optimization strategies.

• Visual Storytelling: Present your portfolio in a visually appealing and easy-to-navigate format, using clear typography, strong imagery, and logical flow.

Challenge Preparation:

• Be prepared for a design challenge that might involve optimizing an existing Amazon listing, creating A+ Content for a hypothetical product, or developing a visual strategy based on a brief.

• Focus on demonstrating your understanding of Amazon's best practices, conversion-driven design, and brand consistency.

• Structure your approach clearly: analyze the brief, research, brainstorm concepts, select a direction, execute, and present your rationale and expected outcomes.

• Practice articulating your thought process concisely and confidently, especially when explaining strategic choices and how they align with business objectives.

📝 Enhancement Note: The emphasis on portfolio presentation and a potential design challenge highlights the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just creative skill, but also strategic thinking and a data-driven approach to content design, aligning with operations principles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Adobe Photoshop (for image manipulation, compositing, and final image creation), Adobe Illustrator (for vector graphics, icons, and logos), and Adobe InDesign (for structured layouts, potentially for Brand Story or complex A+ Content modules).

• Figma: A strong plus, indicating potential use for collaborative design, prototyping, and creating design systems.

• 3D Software (Basic): Experience with tools for working with product renders or basic 3D compositions is advantageous, suggesting potential use of software like Blender, Cinema 4D, or similar.

Analytics & Reporting:

CRM & Automation:

• No specific CRM or automation tools are mentioned for this role, as it is primarily design-focused. However, understanding how content integrates with e-commerce platforms and potentially marketing automation workflows could be beneficial.

📝 Enhancement Note: The technical stack is heavily weighted towards professional creative software. The mention of Figma and 3D tools suggests a modern, evolving design workflow. Understanding how design impacts e-commerce analytics is a critical link to operations and business performance.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for the Amazon content lifecycle and its performance, driving initiatives proactively.

• Initiative: Actively seeking ways to improve designs, explore new creative approaches, and contribute to brand scaling.

• Reliability: Consistently delivering high-quality work on time and adhering to brand and platform standards.

• Data-Driven Approach: Using insights from Amazon performance metrics and consumer behavior to inform design strategies and optimizations.

• Efficiency: Streamlining the design process, potentially leveraging AI tools, to deliver results effectively in a fast-paced environment.

Collaboration Style:

• Cross-functional Integration: Working closely with brand managers, marketing specialists, and potentially product teams to ensure content aligns with overall brand strategy and business goals.

• Feedback Exchange: Openness to receiving and providing constructive feedback during design reviews to enhance the quality of work.

• Knowledge Sharing: Proactively sharing insights, best practices, and new creative techniques with the team to foster collective growth.

• Agile Adaptation: Willingness to adapt designs and strategies quickly based on market changes, Amazon algorithm updates, or performance data.

📝 Enhancement Note: The company values of "ownership" and "initiative" are core to many successful operations roles. The emphasis on a "data-driven approach" and "efficiency" directly aligns with the principles of revenue and sales operations, suggesting that this design role is integrated into the broader business performance framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving E-commerce Landscape: Staying abreast of constant changes in Amazon's algorithms, policies, and best practices requires continuous learning and adaptation.

• Balancing Creative Vision with Platform Constraints: Effectively translating creative concepts within the strict technical and aesthetic limitations of Amazon’s content modules.

• Data Interpretation for Design: Translating complex performance data into actionable design improvements and demonstrating ROI for creative work.

• Managing Multiple Brands and Product Lines: Juggling diverse brand identities, product features, and marketing objectives across a portfolio of brands.

Learning & Development Opportunities:

• Deep Dive into E-commerce Optimization: Gain specialized knowledge in Amazon SEO, conversion rate optimization (CRO), and A/B testing methodologies applied to visual content.

• Advanced Design Techniques: Opportunities to explore 3D rendering, motion graphics for Amazon Posts, or advanced digital illustration.

• AI Tool Integration: Learning to leverage AI tools effectively to enhance creativity, speed up workflows, and explore new design possibilities.

• Brand Strategy Input: Contributing to the strategic direction of brand visual identity and marketing campaigns beyond just asset creation.

📝 Enhancement Note: The challenges are typical for senior roles in dynamic online retail environments. The growth opportunities clearly point towards specialization in e-commerce performance marketing and advanced creative technologies, offering a strong value proposition for career development.

💡 Interview Preparation

Strategy Questions:

• "How do you approach optimizing an Amazon product listing for maximum conversion, considering both visual elements and text?" - Prepare to discuss your process for analyzing existing listings, identifying areas for improvement, and proposing specific visual and textual changes based on best practices.

• "Describe a time you had to translate complex product features into a clear and compelling A+ Content module. What was your process and the outcome?" - Be ready to walk through a case study from your portfolio, detailing your strategic thinking, creative problem-solving, and the results achieved.

Company & Culture Questions:

• "What interests you about Concepta's mission to build beauty and lifestyle brands, and how do you see your design skills contributing to this?" - Research Concepta's brands and market positioning. Articulate how your creative vision aligns with their goals and target audiences.

• "How do you approach collaboration in a remote, international team environment?" - Share examples of your communication strategies, how you manage feedback, and how you ensure alignment with remote colleagues.

Portfolio Presentation Strategy:

• Focus on Amazon Success Stories: Prioritize projects that directly address Amazon content, showcasing your understanding of the platform's nuances and your ability to drive sales.

• Quantify Everything: For each case study, present clear metrics: conversion rate improvements, engagement increases, reduction in customer queries due to clear visuals, etc.

• Explain the 'Why': Don't just show the final design; explain the strategic rationale behind your creative decisions, linking them to business objectives and audience insights.

• Demonstrate Process Agility: Show how you handled feedback, iterated on designs, and adapted to challenges.

• Concise and Impactful: Keep your presentation engaging and to the point, respecting the interviewer's time. Highlight your most impressive achievements.

📝 Enhancement Note: The interview preparation advice is tailored to highlight the blend of creative expertise and business acumen required for this role. Emphasizing quantifiable results and strategic rationale will be key for candidates to stand out.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select your strongest 4-6 projects that specifically demonstrate your expertise in Amazon content creation (main images, A+ Content, Brand Stores). For each, include a brief description of the challenge, your solution, and quantifiable results (e.g., conversion rate improvements).

• Tailor Your Resume: Highlight keywords from the job description such as "Amazon content," "A+ Content," "Adobe Photoshop," "Illustrator," "Figma," "visual hierarchy," "conversion-focused marketing visuals," and "brand guidelines." Quantify your achievements wherever possible.

• Prepare Your Presentation: Rehearse presenting your portfolio, focusing on clear communication of your design process, strategic thinking, and the business impact of your work. Be ready to articulate why your skills are a perfect fit for Concepta's mission.

• Research Concepta: Understand their brand portfolio, target market (U.S. beauty/lifestyle), and company values. Be ready to discuss how your creative approach aligns with their vision for building meaningful brands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.