Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer Company: Concepta Location: Belgrade, Vojvodina, Serbia Job Type: FULL_TIME Category: Marketing Operations / GTM Operations (Content Strategy & Execution) Date Posted: December 03, 2025 Experience Level: Senior (5-10 years) Remote Status: Fully Remote

🚀 Role Summary

• Owns and executes the end-to-end content lifecycle for Amazon listings, focusing on driving e-commerce sales and brand visibility.
• Develops strategic visual content, including A+ Content, Brand Stores, and promotional banners, to enhance product appeal and conversion rates.
• Leverages a deep understanding of Amazon's marketplace requirements, SEO principles, and conversion best practices to optimize content performance.
• Collaborates cross-functionally to ensure brand consistency and to drive team growth through design reviews and feedback.
• Applies advanced design skills to translate product features and benefits into compelling, conversion-focused marketing visuals.

📝 Enhancement Note: While the title is "Senior Content Designer," the responsibilities heavily lean into Go-To-Market (GTM) operations, specifically within the e-commerce and Amazon marketplace context. This role requires a blend of creative execution and strategic understanding of sales channels, making it highly relevant for operations professionals focused on revenue generation through optimized product presentation. The emphasis on Amazon, A+ Content, and conversion best practices positions this as a critical GTM operations function.

📈 Primary Responsibilities

• Amazon Content Lifecycle Management: Oversee the creation and optimization of all Amazon content, including professional main images, listing design, A+ Content (Enhanced Brand Content), Brand Story, Amazon Posts, and Brand Store banners.
• Strategic Concept Development: Propose innovative and unconventional visual concepts for product listings and marketing materials, grounded in a thorough understanding of product features, benefits, and target audience motivation within the beauty and health niches.
• Information Synthesis & Communication: Distill complex product information, data, and key messages into clear, compelling, and visually engaging designs that resonate with the target consumer.
• Brand Standard Adherence: Ensure all creative output strictly adheres to Concepta's brand guidelines, visual identity, and Amazon's platform compliance requirements, maintaining impeccable quality and visual precision.
• Audience-Centric Design: Demonstrate a keen interest in the beauty and health sectors, analyzing consumer motivations and adapting visual styles to effectively connect with and persuade the target audience.
• Collaborative Design Leadership: Participate in and lead collaborative design reviews, providing constructive feedback to team members and actively contributing to the creative process to foster team growth and elevate overall design quality.
• Performance-Driven Visuals: Create conversion-focused marketing visuals such as lifestyle graphics, comparison charts, infographics, and feature highlight graphics to drive sales and engagement on Amazon.
• 3D Composition & Rendering: Leverage experience in 3D-based compositions, utilizing product renders or basic 3D tools to create impactful visual assets where applicable.

📝 Enhancement Note: The responsibilities listed are typical for a senior-level role focused on e-commerce sales channel optimization. The emphasis on "owning the full Amazon content lifecycle" and "driving strategy and concepting" highlights a strategic operations component beyond basic design execution. This implies a need for understanding sales funnels and conversion metrics within the Amazon ecosystem.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical expertise in design and content creation for e-commerce is expected. Experience: 5-10 years of professional experience in content design, with a significant focus on e-commerce platforms, particularly Amazon.

Required Skills:

• Amazon Content Expertise: Proven experience creating and optimizing content for Amazon listings, A+ Content, Brand Store graphics, and promotional banners.
• Amazon Marketplace Understanding: In-depth knowledge of Amazon's specific requirements for product listings, image specifications, SEO-driven content structure, platform compliance, and conversion rate optimization (CRO) best practices.
• Professional Design Software Proficiency: Advanced mastery of Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
• Visual Hierarchy & Composition: Strong ability to establish clear visual hierarchy, create compelling compositions, and translate product benefits into easily digestible design elements.
• Brand Guideline Implementation: Experience working with and upholding established brand guidelines and systems to ensure visual consistency and cohesive brand identity across all creative assets.
• Marketing Visual Creation: Skill in developing conversion-focused marketing visuals, including lifestyle imagery, comparison charts, infographics, and feature highlights tailored for e-commerce.

Preferred Skills:

• Figma Proficiency: Experience with Figma is considered a strong asset for collaborative design workflows.
• Digital Illustration: Advanced digital illustration skills, including vector and raster drawing, object retouching, product enhancement, and texture work.
• 3D Composition Experience: Experience with 3D-based compositions, including working with product renders or basic 3D modeling/rendering tools.
• Packaging Design: Demonstrable experience in professional packaging design, evidenced in a portfolio.
• AI Tool Integration: Familiarity with utilizing AI tools to enhance and streamline the design workflow.

📝 Enhancement Note: The requirements emphasize hands-on technical skills in design software and a deep understanding of the Amazon platform's operational nuances. The "preferred skills" suggest a forward-thinking approach to design processes, incorporating newer technologies like AI and 3D rendering, which are increasingly relevant in optimizing GTM asset creation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Amazon Content Showcase: Your portfolio must prominently feature examples of your work on Amazon, including fully developed A+ Content pages, Brand Store designs, main product images, and various types of promotional banners.
• Process Optimization Case Studies: Include case studies that detail your process for developing content, highlighting how you translated product features into compelling visuals, addressed specific Amazon requirements, and achieved measurable improvements in engagement or conversion.
• Brand Guideline Application: Demonstrate your ability to work within and extend existing brand guidelines, showcasing how you maintained brand consistency while adapting designs for the Amazon platform.
• Conversion-Focused Visuals: Showcase examples of marketing visuals specifically designed to drive conversions, such as comparison charts, infographic-style feature highlights, and lifestyle imagery that speaks to target consumer motivations.

Process Documentation:

• Workflow Design: Evidence of structured design workflows, from initial concepting and research (product, audience, competitor) through to final asset delivery, including any iterative feedback loops.
• Tool Integration & Efficiency: Showcase how you leverage design tools (e.g., Adobe Suite, Figma) and potentially AI tools to streamline the content creation process, improve efficiency, and maintain high-quality output.
• Performance Analysis Integration: Illustrate how you incorporate an understanding of performance metrics (e.g., conversion rates, click-through rates, engagement) into your design process, even if direct access to live data is limited.

📝 Enhancement Note: For a role focused on e-commerce sales channels, a portfolio is critical for demonstrating practical application of design skills within a specific operational context (Amazon). The emphasis on "process" and "systems" suggests that candidates should be prepared to articulate not just the final output but also the strategic thinking and methodological approach behind their work, aligning with operations principles of efficiency and measurable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Content Designers in Serbia with 5-10 years of experience and specialized e-commerce/Amazon skills, a competitive salary range is estimated between €25,000 - €45,000 annually. This estimate considers the cost of living in Serbia, the specialized nature of Amazon content design, and the senior level of the role.

Benefits:

• Competitive Salary: A salary commensurate with experience and proven expertise.
• Performance-Based KPI Bonus: Eligibility for a bonus tied to Key Performance Indicators, awarded after the probation period, incentivizing direct impact on sales and brand performance.
• Generous Paid Time Off: 21 days of paid vacation annually, plus an additional 3 personal days, promoting work-life balance.
• Supportive Team Culture: Access to a collaborative and innovative team environment that values reliability and employee well-being.
• Professional Development: Opportunities to work with a fast-paced, growing company that rewards learning, ownership, and initiative.

Working Hours: The role is designed for a standard full-time commitment, approximately 40 hours per week, with the flexibility afforded by a remote work arrangement.

📝 Enhancement Note: The salary range is an estimate based on general market data for senior design roles in Serbia, adjusted for the specialized e-commerce focus and remote work offering. Detailed salary discussions should occur directly with Concepta. The bonus structure directly aligns with operations' focus on performance and measurable outcomes.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beauty and Lifestyle Brand Acceleration (E-commerce, Consumer Goods). Concepta operates in a dynamic sector focused on building and scaling consumer brands, primarily for the U.S. market. This involves a deep understanding of market trends, consumer behavior, and the digital landscape. Company Size: Concepta is a growing company, likely operating with a lean, agile team structure to effectively manage multiple brand initiatives. This size typically fosters a culture of direct impact and cross-functional collaboration. Founded: Concepta was founded with a vision to create meaningful, human-centered consumer brands. Its establishment as a "global brand accelerator" suggests a strategic approach to market entry and growth, leveraging expertise in brand building and e-commerce.

Team Structure:

• Cross-Functional Pods: Likely organized into agile, cross-functional teams or "pods" that may include specialists in marketing, operations, brand management, and creative services, all focused on specific brand initiatives.
• Remote-First or Hybrid Approach: With a headquarters in Serbia and an office in Miami, Concepta embraces a flexible work model, accommodating both remote and in-office team members. This structure requires strong communication protocols and digital collaboration tools.
• Brand-Centric Operations: The operations team likely supports multiple beauty and lifestyle brands, requiring adaptability and a focus on distinct brand identities and market strategies for each.

Methodology:

• Data-Driven Brand Building: Employs data analytics to inform brand strategy, product development, and marketing execution, particularly within the e-commerce space.
• Agile Operations: Utilizes agile methodologies for project management and execution, enabling rapid iteration and response to market changes and performance data.
• Performance Marketing Focus: A strong emphasis on measurable results, with operations geared towards optimizing key performance indicators (KPIs) related to sales, customer acquisition, and brand growth.

Company Website: https://conceptatech.com/

📝 Enhancement Note: Understanding Concepta's focus on brand acceleration and e-commerce, particularly for the U.S. market, is crucial. This implies that operations roles require a strategic, results-oriented mindset, with a strong emphasis on digital marketing, sales channel optimization (especially Amazon), and data analysis to drive growth.

📈 Career & Growth Analysis

Operations Career Level: This Senior Content Designer role sits at a senior individual contributor level, with significant ownership over a critical GTM function (Amazon content strategy and execution). It requires a blend of creative expertise and strategic operational thinking. Reporting Structure: The Senior Content Designer likely reports to a Marketing Lead, Head of E-commerce, or potentially a GTM Operations Manager, depending on the company's internal structure. This position involves close collaboration with product managers, marketing specialists, and sales teams. Operations Impact: This role directly impacts revenue by optimizing product presentation on Amazon, aiming to increase conversion rates, improve search visibility, and enhance overall brand perception. The effectiveness of the content directly influences sales performance and customer acquisition costs within a key sales channel.

Growth Opportunities:

• Specialization in E-commerce GTM: Deepen expertise in Amazon's platform, e-commerce best practices, and conversion rate optimization, potentially leading to roles like E-commerce Content Strategist or Amazon Marketplace Manager.
• Leadership in Creative Operations: Progress into a team lead or manager role, overseeing a team of designers and content creators, and contributing to the broader GTM operations strategy.
• Broader Brand Strategy Involvement: Transition into roles with more comprehensive brand strategy responsibilities, influencing product positioning, marketing campaigns, and overall brand narrative across multiple channels.
• Cross-Functional Operations Expertise: Develop skills in other GTM operations areas such as performance marketing analytics, CRM management, or sales enablement, broadening career options within operations.

📝 Enhancement Note: The growth path for this role is heavily tied to the e-commerce and GTM operations domain. Success here can lead to more strategic roles focused on revenue generation, channel management, and broader marketing operations leadership.

🌐 Work Environment

Office Type: Concepta operates with a hybrid and remote-friendly model, indicating a flexible work environment. While they have a headquarters in Serbia and an office in Miami, the Senior Content Designer role is fully remote within Serbia. This suggests a focus on asynchronous communication and digital collaboration tools. Office Location(s): Headquarters in Serbia, with an additional office in Miami. The Senior Content Designer role is based remotely in Serbia.

Workspace Context:

• Digital Collaboration Focus: Expect a work environment heavily reliant on digital tools for communication, project management, and asset sharing. Platforms like Slack, Asana, or Trello, and cloud-based storage solutions are likely standard.
• Autonomous Work Environment: As a remote role, there will be a high degree of autonomy. This requires self-discipline, strong time management, and proactive communication to stay aligned with team goals and project timelines.
• Cross-Functional Interaction: While remote, opportunities for collaboration with international teams (e.g., U.S.-based marketing, product teams) will be frequent, necessitating clear and effective communication across different time zones and cultures.

Work Schedule: The role requires approximately 40 hours per week, with the flexibility inherent in a remote, full-time position. Candidates should be prepared to manage their schedule effectively to meet project deadlines and collaborate with colleagues in potentially different time zones.

📝 Enhancement Note: The remote nature of this role emphasizes the need for strong self-management and digital communication skills. Operations professionals in such environments must be adept at using technology to maintain productivity and collaboration, ensuring seamless integration with the broader GTM strategy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and, critically, your portfolio to assess relevant experience and design capabilities for Amazon content.
• Technical/Skills Assessment: Potentially a practical design exercise or a case study focused on Amazon content creation, evaluating your proficiency with design tools and your understanding of conversion principles.
• Manager/Team Interview: Discussion with the hiring manager and potentially team members to assess your strategic thinking, collaboration style, understanding of the beauty/lifestyle niche, and cultural fit.
• Portfolio Presentation: A dedicated session to walk through your portfolio, explain your design process, highlight key projects, and articulate the impact of your work.
• Final Interview: May involve senior leadership to discuss your overall fit and potential contributions to Concepta's growth strategy.

Portfolio Review Tips:

• Curate for Impact: Select your strongest Amazon-specific projects. Prioritize those that demonstrate your ability to drive conversions, adhere to brand guidelines, and showcase creative problem-solving.
• Showcase Process, Not Just Polish: For each piece, briefly explain the challenge, your approach, the tools used, and the outcome. Use visual aids like sketches or wireframes if they illustrate your thought process.
• Quantify Results: Whenever possible, include metrics (e.g., estimated conversion lift, engagement improvements) or qualitative feedback that demonstrates the success of your designs. Explain how your content contributed to sales or brand objectives.
• Highlight Niche Relevance: Emphasize any experience or understanding of the beauty, health, or lifestyle consumer markets.
• Tailor to Amazon: Ensure your examples clearly illustrate your understanding of Amazon's specific requirements and best practices for content.

Challenge Preparation:

• Amazon Best Practices Refresher: Revisit Amazon's guidelines for images, A+ Content, and Brand Stores. Understand current trends in e-commerce visual merchandising.
• Conversion Strategy: Be ready to discuss how design choices impact conversion rates. Think about elements like visual hierarchy, call-to-actions, lifestyle imagery, and benefit callouts.
• Brand Consistency: Prepare to explain how you would adapt designs to maintain brand identity while adhering to platform-specific constraints.
• AI Tool Integration: If you have AI experience, be ready to discuss specific use cases and benefits for a designer in this role.

📝 Enhancement Note: The application process heavily emphasizes a practical demonstration of skills through a portfolio and potential design challenges. Operations candidates should prepare to articulate their process, strategic thinking, and ability to deliver measurable results within the e-commerce context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (for image editing, manipulation, and creation), Illustrator (for vector graphics, logos, and icons), and InDesign (for layout and structured content like infographics or Brand Story pages).
• Figma: A strong plus for collaborative design, prototyping, and design system management.
• 3D Tools (e.g., Blender, Cinema 4D, Keyshot): Experience with 3D rendering or working with product renders is advantageous for creating advanced product visuals.

Analytics & Reporting:

• Amazon Seller Central/Vendor Central: Familiarity with navigating these platforms to understand content requirements and potentially view performance data.
• General Analytics Tools: While not directly a design tool, an understanding of how design impacts metrics tracked in tools like Google Analytics or Amazon's internal analytics is beneficial.

CRM & Automation:

• Not directly applicable to this role's core function. However, understanding how content feeds into broader marketing automation and CRM strategies for customer engagement is a plus.
• Project Management Tools: Proficiency in tools like Asana, Trello, Jira, or Monday.com for managing design tasks, workflows, and collaborating with teams.

📝 Enhancement Note: The technology stack is heavily focused on design execution and collaboration. For operations professionals, the emphasis on Adobe Suite and potentially Figma highlights the need for strong digital asset creation capabilities. Understanding project management tools is also key for seamless integration into team workflows.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong emphasis on delivering tangible results that contribute to brand growth and sales performance, particularly within the e-commerce space.
• Agile & Adaptable: The ability to thrive in a fast-paced, evolving environment, quickly adapting to new trends, platform updates, and brand needs.
• Collaborative & Communicative: A commitment to open communication and strong teamwork, essential for a remote and cross-functional environment.
• Quality & Precision: A dedication to maintaining high standards of visual quality and accuracy in all creative outputs, reflecting a professional approach to GTM execution.
• Ownership & Initiative: Encouragement for individuals to take ownership of their work, proactively identify opportunities, and drive initiatives forward.

Collaboration Style:

• Digital First: Collaboration primarily occurs through digital channels, requiring clear, concise written and verbal communication.
• Cross-Functional Integration: Working closely with marketing, product, and sales teams to ensure content aligns with overall GTM strategies and brand objectives.
• Feedback-Oriented: An environment where constructive feedback is regularly exchanged to improve designs and processes, fostering continuous learning and development.
• Asynchronous Workflow: An understanding and ability to work effectively with team members across different time zones, respecting asynchronous communication protocols.

📝 Enhancement Note: The culture values a blend of creative excellence and operational efficiency. For operations candidates, this means demonstrating a results-oriented mindset, strong communication skills, and the ability to collaborate effectively in a distributed team setting while maintaining high standards of execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving E-commerce Landscape: Staying abreast of constant changes in Amazon's algorithms, best practices, and consumer trends in the beauty and lifestyle sectors.
• Balancing Creative Vision with Platform Constraints: Effectively translating creative concepts into designs that meet strict technical and compliance requirements of platforms like Amazon.
• Remote Collaboration Dynamics: Maintaining strong team cohesion and clear communication in a fully remote setting, potentially across different time zones.
• Driving Measurable Impact: Directly linking design efforts to tangible business outcomes like increased sales, conversion rates, and brand engagement.

Learning & Development Opportunities:

• Deep Dive into E-commerce Strategy: Gaining extensive experience in GTM operations, specifically within the highly competitive U.S. e-commerce market.
• Advanced Design Techniques: Opportunities to hone skills in digital illustration, 3D composition, and potentially AI-assisted design workflows.
• Brand Building Expertise: Participating in the scaling of consumer brands, understanding the full lifecycle from product development to market launch and ongoing optimization.
• Cross-Functional Skill Development: Exposure to various aspects of marketing and sales operations through collaboration with diverse teams.

📝 Enhancement Note: The challenges presented are typical for roles at the intersection of creative and operations within a fast-paced e-commerce environment. These challenges also represent significant opportunities for professional growth and skill development, particularly in specialized areas of GTM execution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating A+ Content for a new beauty product on Amazon. How do you ensure it's both visually appealing and conversion-optimized?"
  • Preparation: Outline your steps: research (product, audience, competitors), concepting, visual hierarchy, copywriting integration, adherence to brand guidelines, technical specs for Amazon, and how you'd measure success.
• "How do you stay updated on Amazon's ever-changing content requirements and best practices? Can you give an example of a recent change you adapted to?"
  • Preparation: Mention sources like Amazon Seller Central updates, industry blogs, e-commerce forums, and professional networks. Be ready to discuss a specific adaptation.
• "Imagine we're launching a new skincare line. How would you approach designing the Brand Store to effectively showcase the brand story and drive purchases?"
  • Preparation: Discuss site structure, key sections (About Us, Product Categories, Collections), visual storytelling, calls-to-action, and mobile responsiveness.

Company & Culture Questions:

• "What interests you about Concepta and our mission to build beauty and lifestyle brands?"
  • Preparation: Research Concepta's website, their vision, and any brands they've accelerated. Connect your passion for design and e-commerce within these sectors.
• "How do you approach collaboration in a remote, cross-functional team environment?"
  • Preparation: Emphasize proactive communication, clear documentation, leveraging collaboration tools, and respecting different working styles and time zones.
• "What does 'ownership' mean to you in a role like this, and how do you demonstrate it?"
  • Preparation: Discuss taking initiative, seeing projects through to completion, being accountable for outcomes, and proactively seeking solutions.

Portfolio Presentation Strategy:

• Thematic Grouping: Organize your portfolio by project type (e.g., A+ Content, Brand Stores, Lifestyle Imagery) or by brand/product category.
• Storytelling Framework: For each key piece, use a STAR (Situation, Task, Action, Result) or similar framework to explain the context, your role, your process, and the outcome.
• Focus on Amazon Nuances: Explicitly call out how your designs meet Amazon's specific requirements and contribute to conversion optimization.
• Visual Clarity: Ensure your presentation is clean, professional, and easy to follow, mirroring the quality of your design work. Use clear headings and concise descriptions.
• Interactive Elements: If possible, use screen-sharing to navigate live examples of your work or interactive prototypes.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative talent and operational acumen. Candidates need to articulate their strategic thinking, process, and the business impact of their design work, particularly within the e-commerce and Amazon context.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application via the provided link on Workable.
• Portfolio Customization: Ensure your submitted portfolio is tailored to this role, prominently featuring your Amazon content creation experience, A+ Content examples, and any relevant beauty/lifestyle brand work.
• Resume Optimization: Highlight keywords from the job description, such as "Amazon Content," "A+ Content," "Adobe Photoshop," "Visual Hierarchy," and "Conversion Optimization." Quantify achievements where possible.
• Prepare Your Narrative: Be ready to articulate your design process, your understanding of Amazon's operational requirements for content, and how your skills can directly contribute to Concepta's brand acceleration goals.
• Research Concepta: Familiarize yourself with Concepta's mission, values, and any brands they work with to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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