Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer Company: Concepta Location: Warsaw, Poland (Remote OK) Job Type: Full-time Category: Creative & Media / Marketing / Art & Design Date Posted: 2025-12-03 Experience Level: Mid-Senior (5-10 years) Remote Status: Fully Remote (with preference for candidates in Poland, Serbia, or Miami)

🚀 Role Summary

• This role is pivotal in driving the visual strategy and execution for Amazon product listings, focusing on optimizing content for maximum customer engagement and conversion.
• The Senior Content Designer will be responsible for the end-to-end content lifecycle on Amazon, from initial concepting and image creation to the development of advanced A+ Content and Brand Store experiences.
• A strong emphasis will be placed on translating product features and benefits into compelling visual narratives that resonate with target audiences in the beauty and lifestyle sectors.
• The position requires a blend of creative design expertise, a deep understanding of e-commerce platform requirements, and the ability to collaborate effectively within a fast-paced, global team.

📝 Enhancement Note: While the job title is "Senior Content Designer," the core responsibilities and required skills heavily lean towards visual merchandising and e-commerce graphic design specifically for Amazon. The role is less about editorial content and more about visual storytelling and conversion optimization through design. The remote location preference for Poland, Serbia, and Miami indicates a focus on time zone alignment and potential collaboration with existing hubs.

📈 Primary Responsibilities

• Amazon Content Lifecycle Management: Own and execute the complete content creation process for Amazon listings, including professional main image design, secondary image development, A+ Content (Enhanced Brand Content), Brand Story, Amazon Posts, and Brand Store banners.
• Strategic Concept Development: Propose and develop innovative creative concepts and unconventional visual solutions, demonstrating a deep understanding of the product, its unique selling propositions, and target audience motivations.
• Visual Communication & Analysis: Distill complex product information, features, and benefits into clear, concise, and visually compelling messages that drive customer understanding and purchase decisions.
• Brand Adherence & Quality Assurance: Ensure all creative output strictly adheres to brand guidelines, Amazon's platform requirements, and the highest standards of visual precision and execution.
• Audience & Niche Understanding: Cultivate and apply a keen interest in the beauty and health/nutrition niches, analyzing consumer behavior, motivations, and adapting visual styles to effectively capture the target demographic.
• Collaborative Design Leadership: Actively participate in design reviews, provide constructive feedback to peers, and contribute to the overall creative growth and development of the design team.
• Conversion Rate Optimization (CRO) Focus: Design marketing visuals, including lifestyle graphics, comparison charts, infographics, and feature highlights, specifically engineered to improve conversion rates on the Amazon platform.

📝 Enhancement Note: The responsibilities clearly indicate a focus on performance-driven design for e-commerce rather than purely aesthetic or editorial content. The emphasis on "conversion best practices," "SEO-based content structure," and "driving sales" suggests this role is deeply integrated with sales and marketing objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Fine Arts, or a related field is highly beneficial, often demonstrated through a strong portfolio. Experience: A minimum of 5-10 years of professional experience in graphic design with a significant focus on e-commerce content, particularly for the Amazon marketplace. Proven experience in managing the full content lifecycle for product listings.

Required Skills:

• Amazon Content Expertise: Proven track record in creating high-converting content for Amazon, including product listings, A+ Content, Brand Store graphics, and promotional banners.
• E-commerce Platform Acumen: Comprehensive understanding of Amazon marketplace requirements, including image specifications, SEO principles for content structure, platform compliance, and conversion-focused design strategies.
• Professional Design Software Proficiency: Advanced mastery of Adobe Photoshop and Adobe Illustrator. Strong proficiency in Adobe InDesign is also expected.
• Digital Illustration Skills: Demonstrated ability in vector and raster drawing, object retouching, product enhancement, and texture work to create compelling visual assets.
• Visual Hierarchy & Composition: Expertise in organizing visual elements to guide the viewer's eye, effectively translating complex product benefits into easily digestible design elements.
• Brand Guideline Implementation: Experience working with and meticulously adhering to established brand guidelines and design systems to ensure visual consistency across all assets.

Preferred Skills:

• Figma Proficiency: Experience with Figma is considered a strong plus, indicating adaptability to modern collaborative design tools.
• 3D Composition Experience: A significant advantage if candidates can create 3D-based compositions, work with product renders, or utilize basic 3D modeling tools.
• Packaging Design Experience: Demonstrable experience in packaging design, as evidenced in a professional portfolio, is highly advantageous.
• AI Tool Integration: Familiarity with leveraging AI tools to enhance and streamline the design workflow is a valued addition.
• Digital Illustration: Advanced digital illustration skills are a strong asset, further enhancing the ability to create unique and engaging visuals.

📝 Enhancement Note: The required skills are very specific to Amazon e-commerce visual design. The emphasis on "conversion best practices" and understanding "SEO-based content structure" highlights the performance-oriented nature of this role, which is common in revenue-generating operations or marketing-adjacent design roles. The "5-10 years" experience level suggests they are looking for a senior individual who can operate with significant autonomy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Amazon-Specific Case Studies: A professionally curated portfolio is mandatory. It must showcase a range of Amazon content, including optimized product listing images, compelling A+ Content examples, and successful Brand Store designs.
• Process Optimization Examples: Include examples that demonstrate how your design process led to measurable improvements in key metrics like conversion rates, click-through rates, or reduced bounce rates on product pages.
• Visual Hierarchy & Information Design: Portfolio pieces should clearly illustrate your ability to organize complex information and product features into visually structured and easy-to-understand graphics (e.g., comparison charts, infographics, feature call-outs).
• Brand Consistency Demonstration: Showcase projects where you effectively applied or developed brand guidelines to maintain a cohesive and recognizable brand identity across multiple Amazon assets.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow for Amazon content creation, from initial brief analysis and concepting through to final asset delivery and iteration.
• Tool Integration Strategy: Explain how you integrate various design tools (e.g., Adobe Suite, Figma, 3D software) into your workflow to achieve efficient and high-quality output.
• Performance Analysis Integration: Describe how you incorporate data and analytics (e.g., conversion rates, customer feedback) into your design process to inform iterative improvements and future content strategies.

📝 Enhancement Note: The requirement for a portfolio is standard, but the emphasis on "Amazon-specific" work, "measurable improvements," and "conversion-focused design" is critical for operations-minded candidates. This isn't just about pretty pictures; it's about design that drives revenue. Demonstrating a structured design process that leads to quantifiable results will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Content Designer with 5-10 years of experience specializing in Amazon e-commerce within Poland, a competitive salary range is estimated to be between 8,000 PLN to 14,000 PLN net per month (approximately $2,000 - $3,500 USD net per month). This range accounts for the specialist skills, remote work arrangement, and the value placed on conversion-driving design.

Benefits:

• Competitive Salary: A strong base salary commensurate with experience and market value.
• Performance-Based KPI Bonus: Potential for a bonus tied to key performance indicators after the successful completion of a probation period, directly linking compensation to business outcomes.
• Generous Paid Time Off: 21 days of paid vacation, plus an additional 3 personal days, offering a healthy work-life balance.
• Supportive Team Culture: Access to a collaborative and innovative work environment that values employee contributions and fosters growth.
• Fast-Paced Learning Environment: Opportunities to learn, take ownership, and demonstrate initiative in a dynamic industry.

Working Hours: The role is structured around a standard full-time workload, estimated at 40 hours per week, with flexibility typically associated with remote positions, allowing for effective management of tasks and collaboration across time zones.

📝 Enhancement Note: The salary estimate is based on Cost of Living and compensation data for senior design roles in Poland, adjusted upwards for the specialized Amazon e-commerce and conversion optimization skills. The inclusion of a KPI bonus is a strong indicator of a performance-driven culture, common in roles directly impacting revenue.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Brand Accelerator space, specifically focusing on building and scaling Beauty and Lifestyle Brands for the U.S. market. This is a rapidly evolving sector driven by e-commerce trends, social media influence, and direct-to-consumer (DTC) strategies. The operations implications involve agility, data-driven decision-making, and a keen understanding of digital marketing and e-commerce platforms. Company Size: Concepta is a growing company, likely in the range of 50-250 employees, indicated by its global presence (Serbia HQ, Miami office, remote team) and focus on scaling multiple brands. This size suggests a dynamic environment where individuals can have a significant impact but also opportunities for specialized teams to form. Founded: Founded in Serbia, Concepta has expanded its reach with an office in Miami and a global remote workforce. This growth trajectory indicates a company that is actively investing in talent and market expansion, creating opportunities for career development.

Team Structure:

• Cross-Functional Collaboration: The Senior Content Designer will work within a cross-functional team structure, likely collaborating closely with Marketing, E-commerce Managers, Brand Managers, and potentially Product Development teams.
• Brand-Specific Teams: It's probable that teams are organized around specific brands or product categories, allowing for focused expertise and tailored strategies.
• Remote-First/Hybrid Model: The team operates across hybrid, remote, and in-office setups, necessitating strong communication protocols, asynchronous work capabilities, and a culture of trust and accountability.

Methodology:

• Data-Driven Strategy: The company emphasizes building scalable and relevant brands, which implies a strong reliance on data analytics, market research, and performance metrics to inform decisions.
• Agile Brand Development: The "brand accelerator" model suggests an agile approach to product development, marketing, and content creation, allowing for rapid iteration and adaptation based on market feedback.
• Customer-Centric Design: The vision to create "meaningful, human, and connected to people’s values" brands indicates a core focus on understanding and meeting customer needs through product and brand experience.

Company Website: https://conceptatech.com/

📝 Enhancement Note: The company's focus on "brand acceleration" and scaling beauty/lifestyle brands for the U.S. market through e-commerce means that operations roles, including design, are directly tied to revenue generation and market penetration. The remote-friendly and international nature of the team highlights the need for strong communication and self-management skills.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It signifies a high degree of autonomy, expertise, and responsibility within the design function, specifically for e-commerce platforms. The role is expected to not only execute but also to strategically influence content direction and best practices. Reporting Structure: The Senior Content Designer will likely report to a Design Lead, Creative Director, Head of E-commerce, or potentially a Marketing Manager who oversees brand representation on digital platforms. The reporting structure will be within a function that directly supports revenue-generating activities. Operations Impact: The primary impact of this role is on driving sales and brand performance on Amazon. By creating compelling and optimized content, the Senior Content Designer directly influences customer perception, conversion rates, and ultimately, revenue for the brands Concepta accelerates. This role is critical for translating brand strategy into tangible sales results in a key online channel.

Growth Opportunities:

• Leadership in Design: Potential to grow into a Lead Content Designer or Creative Lead role, managing a team of designers and setting the creative vision for multiple brands.
• Specialization Expansion: Opportunity to deepen expertise in specific e-commerce channels beyond Amazon, or to specialize further in areas like 3D visualization, animation, or AI-driven design workflows.
• Brand Strategy Involvement: As expertise grows, there may be opportunities to contribute more broadly to brand strategy development, product positioning, and overall go-to-market planning for new and existing brands.
• Cross-Functional Transitions: With a strong understanding of e-commerce performance, potential career paths could also lead into E-commerce Management, Digital Marketing Strategy, or Product Marketing roles within Concepta or similar brand accelerator firms.

📝 Enhancement Note: The "Senior" title, combined with responsibilities like "driving strategy and concepting" and "owning the full Amazon content lifecycle," suggests a role with significant influence and potential for advancement. The growth opportunities highlight a career path focused on deepening e-commerce design expertise and potentially moving into broader marketing or brand strategy roles.

🌐 Work Environment

Office Type: The company operates with a hybrid, remote, and in-office model, with a headquarters in Serbia and an office in Miami. For this specific role, it is designated as TELECOMMUTE (fully remote). This implies that while physical offices exist, the expectation for this position is to work independently from a remote location. Office Location(s): While the role is remote, the company has a presence in Serbia and Miami, Florida, U.S. The remote work preference for Poland, Serbia, and Miami suggests that candidates in these regions may have an advantage, possibly due to time zone alignment or existing team structures.

Workspace Context:

• Remote Autonomy: The work environment is geared towards self-motivated individuals who can manage their time effectively and work independently. Strong internet connectivity and a dedicated workspace are essential.
• Digital Collaboration Tools: Expect to utilize a suite of digital collaboration tools (e.g., Slack, project management software, cloud storage, video conferencing) for communication, task management, and file sharing across a distributed team.
• Cross-Functional Interaction: While remote, the role requires active engagement with various departments. This means frequent virtual meetings, collaborative design sessions, and proactive communication to ensure alignment.
• Performance-Oriented Culture: The emphasis on KPIs and bonuses points to a results-driven environment where output and impact are highly valued.

Work Schedule: The standard working hours are 40 hours per week. While remote work often offers flexibility, alignment with core team hours for meetings and collaboration is usually expected, especially when working with a global team. Candidates in Poland would align with Central European Time (CET).

📝 Enhancement Note: The "TELECOMMUTE" designation and remote preference for specific regions indicate a structured approach to remote work, likely focused on optimizing team collaboration and management despite geographical distribution. Candidates need to be comfortable with asynchronous communication and have a proven ability to work autonomously.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Applications will be screened based on resume and, crucially, the submitted portfolio. A strong portfolio demonstrating relevant Amazon content design skills is paramount.
• Skills Assessment/Creative Challenge: Candidates may be asked to complete a design challenge or take-home assignment that simulates real-world tasks, such as creating A+ Content for a hypothetical product or optimizing an existing listing's visuals. This assesses practical skills, problem-solving abilities, and adherence to brand/platform guidelines.
• Hiring Manager/Team Interviews: Interviews will focus on assessing design philosophy, experience with Amazon's platform, understanding of conversion optimization, collaboration style, and cultural fit. Expect questions about your approach to specific design challenges and how you handle feedback.
• Final Interview/Offer: A final discussion may involve senior leadership to confirm fit and discuss terms, potentially including a review of portfolio pieces in detail.

Portfolio Review Tips:

• Showcase Amazon Expertise: Prioritize examples of Amazon listing images, A+ Content, Brand Stores, and promotional graphics. Clearly label each piece with the platform and its purpose.
• Quantify Impact: For each project, if possible, include metrics demonstrating the impact of your design work (e.g., increased conversion rate, improved engagement). Use phrases like "Designed A+ Content that resulted in a X% increase in conversion."
• Demonstrate Process: Include a brief overview of your design process for key projects. This could be a few bullet points or a simple visual flow chart showing stages from brief to final asset.
• Highlight Brand Adaptability: Include examples that show your ability to work within different brand guidelines, demonstrating versatility. If you have experience with beauty/lifestyle brands, highlight those.
• Visual Storytelling: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. Use high-quality mockups and clear descriptions.

Challenge Preparation:

• Understand Amazon's Ecosystem: Brush up on Amazon's latest image guidelines, A+ Content best practices, and the nuances of different content types (e.g., lifestyle images, infographics, comparison charts).
• Focus on Conversion: Approach any challenge with a "conversion-first" mindset. Every design element should serve the purpose of educating, persuading, and converting the customer.
• Time Management: If given a timed challenge, practice managing your time effectively to deliver a polished and complete solution within the constraints.
• Articulate Your Decisions: Be prepared to explain the rationale behind your design choices, linking them back to product benefits, target audience needs, and platform best practices.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge underscores the practical, results-oriented nature of this role. Candidates must be prepared to demonstrate not just creative talent but also a strategic understanding of e-commerce performance and how design directly contributes to sales metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory, specifically:
  • Adobe Photoshop: For image manipulation, retouching, creating lifestyle graphics, and finalizing product images.
  • Adobe Illustrator: For creating vector graphics, icons, infographics, and detailed illustrations.
  • Adobe InDesign: For layout design, potentially for more complex A+ Content modules or Brand Store page structures.
• Figma: Highly desirable for collaborative design workflows, prototyping, and component-based design, especially in a remote setting.
• 3D Design Software (e.g., Blender, KeyShot): Advantageous for creating 3D product renders, mockups, or compositions, enhancing visual depth and realism.

Analytics & Reporting:

• Amazon Seller Central/Vendor Central: Familiarity with navigating these platforms to understand listing performance, image requirements, and content guidelines.
• Basic Data Interpretation: Ability to interpret performance metrics (e.g., conversion rates, click-through rates) to inform design decisions, although direct analytics tool management might not be required.

CRM & Automation:

• Project Management Tools (e.g., Asana, Trello, Monday.com): Essential for managing design tasks, tracking progress, and collaborating with team members in a remote environment.
• Communication Platforms (e.g., Slack, Microsoft Teams): Crucial for real-time communication, team updates, and quick queries.

📝 Enhancement Note: The explicit mention of Adobe Photoshop and Illustrator as mandatory, with Figma as a strong plus, defines the core technical requirements. The inclusion of 3D tools as advantageous hints at the desire for advanced visual capabilities, and familiarity with Amazon's backend platforms is crucial for understanding the practical application of the design work.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep understanding of the target audience and a commitment to creating content that resonates with their needs and desires, driving engagement and conversion.
• Data-Driven Decision-Making: Utilizing performance data and market insights to inform design choices and continuously optimize content for better results.
• Ownership & Initiative: Taking full responsibility for assigned projects, proactively identifying opportunities for improvement, and driving initiatives forward without constant supervision.
• Collaboration & Communication: Working effectively with cross-functional teams, sharing ideas openly, and maintaining clear communication channels, especially in a remote setting.
• Quality & Precision: Upholding high standards for visual execution, attention to detail, and adherence to brand guidelines and platform requirements.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and timely communication through digital channels. Proactive outreach and responsiveness are key.
• Feedback-Oriented: A culture that encourages constructive feedback on designs to foster continuous improvement and shared learning across the team.
• Cross-Functional Integration: Working closely with marketing, sales, and brand management to ensure design aligns with overall business objectives and brand strategy.
• Agile Workflow: Embracing flexibility and adaptability in design processes to respond quickly to market changes, campaign needs, and performance data.

📝 Enhancement Note: The emphasis on "data-driven," "ownership," and "collaboration" are key cultural indicators for operations and marketing-adjacent roles. For a Senior Content Designer, this means being not just a creative executor but a strategic partner who understands the business impact of their work and can collaborate effectively to achieve shared goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Platform Constraints: The primary challenge will be creatively pushing boundaries within the strict technical and compliance requirements of the Amazon platform.
• Rapid Market & Trend Shifts: The beauty and lifestyle e-commerce space evolves quickly. Staying ahead of design trends, platform updates, and consumer preferences requires continuous learning and adaptation.
• Managing Multiple Brands/Products: As a brand accelerator, you may be tasked with creating content for diverse brands and product lines, requiring the ability to quickly grasp new brand identities and target demographics.
• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong design quality across a distributed, international team requires excellent communication and proactive engagement.

Learning & Development Opportunities:

• Deep E-commerce Specialization: Become an expert in Amazon's visual merchandising and conversion optimization strategies, a highly valuable skill in the digital commerce landscape.
• Exposure to Diverse Brands: Gain experience working with a portfolio of brands, understanding different market segments and brand positioning strategies.
• Advanced Design Techniques: Opportunities to explore and implement advanced techniques such as 3D rendering, AI-assisted design, and sophisticated digital illustration.
• Strategic Input: Contribute to brand strategy and go-to-market planning, moving beyond pure design execution to influence broader business decisions.

📝 Enhancement Note: Identifying challenges proactively helps candidates prepare. The emphasis on "balancing creativity with constraints" and "rapid market shifts" is particularly relevant for e-commerce design roles. The growth opportunities clearly point towards specialization and strategic involvement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating A+ Content for a new beauty product on Amazon. What are the key elements you focus on to drive conversions?" (Assesses understanding of Amazon content strategy and conversion optimization.)
• "How do you approach understanding a target audience and translating their motivations into visual design for a specific niche like skincare or supplements?" (Evaluates audience analysis and niche adaptation skills.)
• "Walk us through a design challenge where you had to balance strict brand guidelines with a need for creative innovation on an e-commerce platform." (Tests problem-solving, adherence to brand, and creative thinking.)

Company & Culture Questions:

• "What interests you about Concepta's mission to build and scale beauty and lifestyle brands?" (Assesses alignment with the company's vision and industry.)
• "How do you approach collaboration and feedback in a remote, cross-functional team environment?" (Gauges teamwork and communication skills in a distributed setting.)
• "Based on your understanding, where do you see the biggest opportunities for visual content to impact brand growth on Amazon?" (Tests strategic thinking about the role of design in business growth.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant Amazon projects. For each, clearly state the objective, your role, the process, and the outcome.
• Quantify Results: Whenever possible, present metrics (e.g., conversion rate lift, engagement increase) to demonstrate the tangible impact of your design work.
• Explain Your 'Why': Be ready to articulate the strategic reasoning behind your design choices – why you chose specific layouts, imagery, or typography.
• Address Constraints: Be prepared to discuss how you navigated any platform limitations or brand restrictions.
• Showcase Process: Briefly outline your workflow, highlighting how you gather information, ideate, iterate, and finalize designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, and a deep understanding of the Amazon platform's commercial objectives. Being able to articulate design decisions in terms of business impact and conversion is crucial.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit Your Application: Utilize the provided link to submit your application through the Workable platform.
• Curate Your Portfolio: Carefully select 3-5 of your strongest projects that specifically showcase your experience with Amazon content creation (listings, A+ Content, Brand Stores). Ensure each project clearly highlights your role, the problem you solved, your design process, and any quantifiable results.
• Tailor Your Resume: Highlight keywords from the job description, such as "Amazon Content," "A+ Content," "Adobe Photoshop," "Illustrator," "conversion optimization," "visual hierarchy," and "brand guidelines." Quantify achievements where possible.
• Prepare Your Portfolio Walkthrough: Be ready to present and discuss your portfolio during interviews. Practice explaining your design decisions and their impact concisely and persuasively.
• Research Concepta: Familiarize yourself with Concepta's mission, the types of brands they accelerate, and their presence in the beauty/lifestyle market. Understand their vision for creating "meaningful, human, and connected" brands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.