Senior Content Designer

📍 Job Overview

Job Title: Senior Content Designer
Company: Booksy
Location: United Kingdom
Job Type: FULL_TIME
Category: Product Design / Content Design
Date Posted: December 23, 2025
Experience Level: Senior (5+ years)
Remote Status: Fully Remote

🚀 Role Summary

• Drive user-centered product development through strategic content design, ensuring clear, human-centric language for complex features.
• Lead end-to-end content design processes, from initial discovery and research synthesis to final delivery and iterative refinement.
• Collaborate closely with Product Managers, Engineers, and cross-functional partners to align content strategy with business objectives and product roadmaps.
• Champion content quality and user advocacy within a design-led organization, contributing to the establishment of content design as a strategic function.
• Leverage advanced tools, including Figma and AI technologies, to enhance design craft, prototyping capabilities, and overall design process efficiency.

📝 Enhancement Note: This role is positioned as a Senior Individual Contributor within the Product Design team, focusing on complex product challenges and contributing to the strategic direction of content design within a rapidly scaling company. The emphasis on ambiguity and defining processes suggests a need for proactive, self-driven candidates.

📈 Primary Responsibilities

• Lead comprehensive discovery initiatives to gain deep insights into user needs and business objectives, translating findings into actionable content design strategies.
• Synthesize complex technical, legal, or business constraints into simple, intuitive, and human-centric language for product interfaces.
• Define and articulate clear content principles and strategies that align with overarching product and business goals, ensuring scalability across multiple product features.
• Own the end-to-end content lifecycle for significant product areas, from initial concept and strategy definition through to iterative delivery and post-launch measurement.
• Design and execute experiments to validate hypotheses, inform design decisions, and quantify the impact of content on user behavior and business outcomes.
• Contribute to and maintain the company's content documentation and design system, ensuring consistency and quality across the product.
• Collaborate effectively with engineering teams throughout the implementation phase to ensure accurate and high-quality execution of content designs.
• Advocate for user needs and content excellence in cross-functional discussions, presenting clear UX narratives and confidently defending content design decisions.
• Share knowledge, best practices, and insights to elevate the overall quality of design and content within the team and across the organization.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design execution, and leadership in establishing best practices. The emphasis on "shipping work iteratively" and "measuring impact" points to an agile, data-informed approach to content design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in a relevant field such as English, Linguistics, Communications, Human-Computer Interaction, or a related design discipline is implied by the role's demands. Experience: A minimum of 5 years of dedicated content design experience is required, with a proven track record of successfully delivering end-to-end content solutions for complex digital products.

Required Skills:

• 5+ years of professional content design experience, evidenced by a robust portfolio showcasing end-to-end product design work.
• Exceptional craft skills in synthesizing complex constraints (technical, legal, business) into clear, simple, and human-centric language.
• Deep understanding of user-centered design (UCD) principles and their practical application in challenging product environments.
• Proven ability to establish scalable content principles, guidelines, and systems that can be applied across multiple product features and teams.
• Proficiency in Figma, with the capacity to contribute to interaction design and create prototypes for complex UX problem-solving.
• Experience and comfort in leveraging AI tools and emerging technologies to enhance content design processes and outputs.
• Strong collaboration skills, with the ability to build productive relationships and work effectively with diverse, cross-functional teams.
• Excellent communication and storytelling abilities, adept at aligning stakeholders with clear UX narratives and rationale.
• Strategic mindset, capable of connecting content decisions directly to business outcomes and user impact.

Preferred Skills:

• Experience working in a fast-paced, scaling technology environment.
• Familiarity with A/B testing methodologies and data analysis for content optimization.
• Experience with localization and internationalization considerations for content.
• Contributions to open-source design systems or content design communities.
• Project management skills for managing multiple content design initiatives simultaneously.

📝 Enhancement Note: The requirements emphasize a senior-level candidate who can not only execute design but also contribute to strategy, systems, and team growth. Proficiency in Figma is crucial, indicating its role as the primary design tool. The explicit mention of AI tools suggests a forward-thinking approach to design processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 3-5 complex product design projects that demonstrate end-to-end content design ownership, from discovery to delivery.
• Clearly articulate the user and business problems addressed in each project, along with the content strategy employed to solve them.
• Provide detailed examples of how complex constraints were synthesized into simple, human-centric language, including before-and-after examples where applicable.
• Illustrate the use of user-centered design principles and how research, data, or experimentation informed content decisions.
• Include examples of contributions to content principles, style guides, or design systems if applicable.
• Demonstrate proficiency in Figma by showcasing interactive prototypes or detailed wireframes that support the content strategy.
• Highlight any use of AI tools or innovative approaches to content design within your projects.

Process Documentation:

• Projects should ideally show evidence of iterative design and delivery, including how outcomes were measured and how content was refined based on results.
• Demonstrate an understanding of how to collaborate with engineering during implementation, perhaps through examples of clear handoff documentation or iterative feedback loops.
• Show an ability to define and articulate content strategies that align with broader product and business objectives.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to handle complex challenges and execute design excellence. Emphasis should be placed on demonstrating strategic thinking, craft, and impact, rather than just a collection of work.

💵 Compensation & Benefits

Salary Range: Given the Senior Content Designer title, 5+ years of experience, and the remote nature within the UK, a competitive salary range is expected. Based on industry benchmarks for senior design roles in the UK, a range of £60,000 - £85,000 per annum is a reasonable estimate. This range accounts for the seniority, specialized skills (content design, Figma, AI tools), and the remote work flexibility.

Benefits:

• Flexible working hours, allowing for better work-life integration and adaptation to personal productivity cycles.
• Remote work opportunities within the United Kingdom, offering geographic flexibility and autonomy.
• Opportunity to develop in an international environment with teams across 6 countries, fostering global collaboration and diverse perspectives.
• Membership in a welcoming and supportive team culture that prioritizes collaboration and mutual assistance.
• Potential for involvement in shaping a design-led organization and establishing strategic design practices.
• Additional location-specific benefits, which may include health insurance, pension contributions, or professional development stipends.

Working Hours: Full-time, typically around 40 hours per week, with flexibility offered in terms of daily scheduling.

📝 Enhancement Note: The salary estimate is based on publicly available data for Senior UX/Content Designers in the UK, adjusted for the specified experience level and the remote work arrangement. The benefits are directly drawn from the provided job description, highlighting key advantages for operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Booksy operates within the Technology sector, specifically focusing on Software and the Creative & Media industries. It functions as a global marketplace and booking platform for beauty and wellness services, empowering entrepreneurs and connecting consumers with service providers. This context means the operations and design teams are focused on facilitating seamless digital transactions and user experiences within a dynamic, service-oriented market. Company Size: Booksy is a scale-up company, indicating a growth phase where processes are often evolving and there's a significant opportunity for impact. This environment is characterized by agility, a need for adaptable individuals, and the potential for rapid career advancement. Founded: While the founding date isn't explicitly provided, Booksy is recognized as a rapidly scaling global business, suggesting a relatively recent but impactful establishment. This implies a culture that is likely innovative, entrepreneurial, and focused on rapid market penetration and product development.

Team Structure:

• The Senior Content Designer will join the Product Engineering > Product Design team, indicating a direct reporting line within the design function.
• This team likely operates with a matrixed structure, collaborating closely with Product Management and Engineering leads on product initiatives.
• Cross-functional collaboration is a core tenet, with designers expected to partner with PMs, engineers, marketing, and other stakeholders to ensure cohesive product experiences.

Methodology:

• The company emphasizes a "design-led organization" approach, suggesting that design thinking and user-centricity are foundational to product development.
• There's a clear emphasis on "solving problems inventively" and "bringing clarity to ambiguity," indicating a culture that values proactive problem-solving and innovation.
• The mention of "shipping work iteratively" and "measuring impact" points to an agile, data-informed methodology for product development and design refinement.

Company Website: https://booksy.com/

📝 Enhancement Note: The company culture is described as dynamic and evolving, ideal for individuals who thrive in less structured environments and enjoy defining their own paths. The "scale-up" nature means operations professionals will likely be involved in building and refining processes rather than just maintaining existing ones.

📈 Career & Growth Analysis

Operations Career Level: This role is explicitly a "Senior Content Designer," placing it at a mid-to-senior individual contributor level. It requires significant autonomy, strategic input, and the ability to mentor or influence others, even without direct reports. The focus is on deep expertise in content design and its application to complex product challenges. Reporting Structure: The role reports into the Product Design team, likely under a Head of Design or Design Lead. Collaboration will be extensive with Product Managers and Engineering teams, requiring strong cross-functional communication and alignment skills. Operations Impact: As a Senior Content Designer in a design-led organization, the impact is significant. This role directly influences user experience, product adoption, and potentially business metrics by ensuring clarity, usability, and desirability of the product's interface. Strategic content design can reduce support costs, improve conversion rates, and enhance brand perception.

Growth Opportunities:

• Specialization & Mastery: Deepen expertise in specific areas of content design, such as UX writing for complex systems, AI-driven content generation, or establishing global content strategies.
• Leadership & Mentorship: Transition into a lead role within content design or a broader UX leadership position, mentoring junior designers and shaping team processes.
• Cross-Functional Expansion: Move into Product Management or UX Strategy roles, leveraging a strong understanding of user needs and business objectives gained through content design.
• Process Improvement: Take a leading role in defining and refining content design processes, systems, and best practices within Booksy's evolving structure.

📝 Enhancement Note: This role offers substantial growth potential for individuals looking to become subject matter experts in content design, influence product strategy, or move into leadership positions within a growing tech company. The emphasis on "establishing design excellence" suggests opportunities to shape the future of design at Booksy.

🌐 Work Environment

Office Type: The role is designated as "TELECOMMUTE" and "Fully Remote," indicating that there is no requirement to work from a physical office. This offers maximum flexibility in terms of location within the specified countries. Office Location(s): Remote within the United Kingdom, Spain, or Poland. This allows candidates to work from their preferred location within these countries.

Workspace Context:

• Autonomy & Flexibility: The remote setup provides a high degree of autonomy over the work environment, allowing individuals to create a space conducive to focused work and creativity.
• Digital Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools for meetings, design reviews, and day-to-day communication. This requires strong proficiency in virtual collaboration.
• Access to Tools: While remote, it's implied that team members will have access to necessary digital tools and platforms, including Figma and communication software, to perform their duties effectively.

Work Schedule: Full-time (approximately 40 hours per week) with flexible working hours. This allows for adaptation to personal productivity peaks and troughs, provided core collaboration times and project deadlines are met.

📝 Enhancement Note: The fully remote nature and flexible hours are key aspects of the work environment, appealing to professionals who value autonomy and work-life balance. The success of this environment relies heavily on effective digital communication and self-discipline.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess experience and fit.
• Hiring Manager Interview: A conversation with the hiring manager to discuss your background, experience, and alignment with the role and company culture. This may include behavioral questions.
• Portfolio Presentation & Design Challenge: A key stage where you'll present your portfolio, focusing on specific projects that demonstrate your skills in complex problem-solving, content strategy, and craft. You may also be given a design challenge to complete, either pre-interview or as part of the interview process, to assess your practical application of skills.
• Cross-functional Interviews: Meetings with potential collaborators, such as Product Managers and Engineers, to evaluate your ability to work effectively in cross-functional teams and communicate your design decisions.
• Final Interview: Potentially a final discussion with a senior leader to ensure cultural fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your ability to handle complexity, define strategy, and deliver high-quality content design. Prioritize end-to-end ownership and measurable impact.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the constraints you faced, your solutions, and the outcomes achieved. Use visuals to support your narrative.
• Highlight Craft & Strategy: Demonstrate not only your ability to write compelling copy but also your strategic thinking in how content supports user goals and business objectives. Show your synthesis skills.
• Showcase Tool Proficiency: Clearly indicate your proficiency with Figma and any AI tools used, providing examples of how these tools enhanced your design process or output.
• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your content design solutions. This could include conversion rate improvements, task completion rates, or reductions in support queries.
• Tailor to Booksy: Research Booksy's current product and brand voice. If possible, subtly tailor your presentation to show an understanding of their market and user base.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the requirements, constraints, and objectives. Ask clarifying questions.
• Focus on Process: Demonstrate your thinking process, not just the final output. Explain your assumptions, research methods, and decision-making rationale.
• Time Management: Be mindful of any time limits. Prioritize key aspects of the challenge and deliver a well-reasoned, albeit potentially incomplete, solution.
• Present Clearly: Be prepared to present your solution confidently, articulating your strategic choices and how they address the problem.

📝 Enhancement Note: The interview process heavily relies on the portfolio. Candidates should prepare to not only present their work but also discuss their strategic thinking, process, and impact in detail, demonstrating their ability to operate at a senior level in an evolving organization.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Proficiency is a core requirement.
• AI Tools: Explicitly mentioned as a tool to enhance content design processes and output, suggesting familiarity with generative AI platforms or AI-assisted design tools.
• Content Management Systems (CMS): While not explicitly stated, experience with CMS platforms for managing and deploying content may be beneficial, especially for iterative delivery.

Analytics & Reporting:

• Product Analytics Tools: Familiarity with tools like Amplitude, Mixpanel, or Google Analytics to understand user behavior, measure content impact, and inform iterative design decisions.
• A/B Testing Platforms: Experience with tools or methodologies for running experiments to validate content hypotheses and optimize user flows.

CRM & Automation:

• Project Management Tools: Proficiency with tools such as Jira, Asana, or Trello for managing tasks, workflows, and collaborating with engineering and product teams.
• Communication & Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for daily communication and team alignment.
• Documentation Tools: Platforms like Confluence or Notion for creating and maintaining content guidelines, design system documentation, and project briefs.

📝 Enhancement Note: The emphasis on Figma and AI tools highlights modern design practices. A candidate's ability to integrate these tools effectively into their workflow and demonstrate their impact will be a key differentiator. Familiarity with analytics is also crucial for measuring and iterating on content design.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep passion for creating meaningful user experiences, placing the user at the forefront of all design decisions.
• Embracing Ambiguity: Energized by growth environments where processes are still being defined, with a proactive approach to bringing clarity and structure.
• Continuous Learning: Committed to raising one's own bar and continuously seeking to improve skills, knowledge, and design practices.
• Collaboration & Generosity: Working effectively with diverse teams, building productive relationships, and being generous with knowledge and support for others' growth.
• Strategic Impact: Connecting content decisions to business outcomes and understanding the broader strategic implications of design work.

Collaboration Style:

• Cross-functional Partnership: A collaborative approach that involves close alignment with Product Managers, Engineers, and other stakeholders to ensure cohesive product development.
• Advocacy & Influence: Proactively advocating for users and content quality in discussions, using clear UX narratives and confident presentations to influence decisions.
• Knowledge Sharing: A culture of sharing knowledge and best practices to elevate the design bar across the team and organization.
• Iterative Feedback: Embracing iterative delivery means a willingness to receive and provide constructive feedback throughout the design and development process.

📝 Enhancement Note: The team culture values individuals who are proactive, adaptable, and focused on both user needs and business impact. The emphasis on growth and continuous learning suggests an environment where professional development is encouraged.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Thriving in a scale-up environment where processes are still being defined requires comfort with uncertainty and the ability to proactively create structure and clarity.
• Balancing User Needs and Business Strategy: Synthesizing complex user needs with diverse business objectives and technical constraints to deliver elegant, effective content solutions.
• Establishing Design Excellence: Contributing to the growth of a design-led organization by setting high standards for content design and influencing best practices across teams.
• Rapid Iteration and Measurement: Shipping work iteratively means a constant cycle of design, implementation, measurement, and refinement, requiring agility and a data-driven mindset.

Learning & Development Opportunities:

• Content Strategy Specialization: The opportunity to deepen expertise in defining and implementing content strategies for complex digital products at scale.
• AI and Emerging Technologies: Gaining hands-on experience with AI tools to enhance design processes and explore new frontiers in content creation and user experience.
• Leadership in a Growing Team: Potential to influence team culture, mentor junior designers, and contribute to the evolution of design practices within Booksy.
• Cross-Functional Acumen: Developing a stronger understanding of product engineering, business strategy, and market dynamics through close collaboration with diverse teams.

📝 Enhancement Note: This role presents significant opportunities for growth by tackling complex challenges in a dynamic environment. Candidates who are eager to learn, adapt, and contribute to building processes will find this role rewarding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to synthesize complex technical or legal information into simple, human-centric language. What was your process, and what was the outcome?" (Focus on synthesis, clarity, and impact.)
• "How do you approach defining content strategy for a new product area or feature? Walk me through your methodology and how you ensure alignment with business goals." (Highlight strategic thinking and alignment.)
• "Tell me about a situation where you had to influence stakeholders who were resistant to your content design recommendations. How did you build consensus and drive decisions?" (Showcase communication, advocacy, and collaboration skills.)
• "Describe a complex product challenge you owned end-to-end. What were the biggest hurdles, and how did you overcome them to deliver a successful solution?" (Demonstrate ownership, problem-solving, and delivery.)

Company & Culture Questions:

• "Booksy is described as a scale-up where things are still being defined. How do you approach working in ambiguous environments, and what strategies do you use to bring clarity?" (Assess comfort with ambiguity and proactive problem-solving.)
• "How do you see content design contributing strategically to a product-led organization like Booksy?" (Gauge understanding of content's business impact.)
• "What does 'design excellence' mean to you, and how would you contribute to establishing it within a growing design team?" (Evaluate standards and leadership potential.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically, starting with an overview of Booksy and the role, then diving into 2-3 of your most relevant projects.
• Problem-Solution-Outcome: For each project, clearly articulate the problem, your specific role and process, the constraints, your proposed solutions (with visuals), and the measurable outcomes or learnings.
• Showcase Craft & Strategy: Emphasize your ability to craft clear language AND your strategic thinking behind those choices. Explain why you made certain decisions.
• Figma & AI Integration: Be ready to discuss and perhaps demonstrate how you used Figma for prototyping and iteration, and any specific AI tools you leveraged and their benefits.
• Conciseness & Clarity: Respect the interviewer's time. Be direct, engaging, and easy to follow. Practice your delivery to ensure smooth transitions and clear articulation.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, strong execution craft, and the ability to thrive in a dynamic, evolving environment. Candidates should be ready to articulate their process, impact, and how they contribute to team culture and growth.

📌 Application Steps

To apply for this Senior Content Designer position:

• Submit your application through the provided recruitment form on the Workable platform.
• Portfolio Customization: Ensure your portfolio prominently features 2-3 of your strongest projects that align with the responsibilities of this role, particularly those involving complex product challenges, end-to-end ownership, and clear, human-centric language synthesis.
• Resume Optimization: Tailor your resume to highlight your 5+ years of content design experience, explicit mention of Figma proficiency, experience with AI tools, and examples of strategic thinking and collaboration. Use keywords from the job description.
• Interview Preparation: Practice articulating your process, design rationale, and the impact of your work. Be ready to present your portfolio confidently and discuss how you handle ambiguity and contribute to team culture.
• Company Research: Familiarize yourself with Booksy's product, target audience, and brand voice. Understand their mission and how content design can support their growth as a design-led organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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