Senior Brand Designer - UK

📍 Job Overview

Job Title: Senior Brand Designer - UK

Company: Bjak

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Marketing / Creative / Design

Date Posted: March 20, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Fully Remote (within the UK)

🚀 Role Summary

• Lead the strategic development and execution of UK-focused brand design initiatives, ensuring a cohesive and impactful visual identity across all touchpoints.

• Drive the evolution and implementation of BJAK's new UK brand identity, maintaining a high standard of clarity, consistency, and premium quality.

• Collaborate closely with cross-functional teams, including marketing, content, and product, to deliver on-brand creative solutions that support business goals.

• Mentor junior designers and contribute to team-wide improvement by establishing and sharing best practices in design execution and brand stewardship.

• Play a pivotal role in shaping the brand narrative through strong visual design, translating complex briefs into engaging and effective on-brand visuals.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on UK market adaptation and brand identity evolution. The "flat organization" mentioned in the company description suggests a highly collaborative and autonomous work environment where individuals are expected to take significant ownership. The remote status within the UK indicates a need for strong self-management and communication skills.

📈 Primary Responsibilities

• Spearhead the creation of UK-specific design assets for campaigns, social media, web, product visuals, and marketing collateral, ensuring cultural relevance and market resonance.

• Execute and refine BJAK’s new UK brand identity, upholding elevated standards for clarity, consistency, and premium visual appeal across all creative outputs.

• Adapt visual language and design strategies to effectively engage diverse UK audiences, including consumers, business partners, and internal stakeholders.

• Ensure all design deliverables meticulously adhere to established UK brand guidelines and contribute directly to overarching business objectives and GTM strategies.

• Actively partner with the Creative Manager to shape the strategic direction of the UK brand and design initiatives, contributing innovative ideas and solutions.

• Provide constructive feedback and guidance to junior designers, fostering skill development and elevating the overall quality of creative output within the team.

• Maintain and continuously improve UK brand guidelines, design templates, and comprehensive design systems to ensure scalability and consistency.

• Proactively identify opportunities for workflow optimization, tooling enhancements, and increased design efficiency within the creative process.

• Stay abreast of the latest UK design trends, motion principles, and emerging creative technologies to maintain a competitive edge in visual communication.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand leadership, with a specific focus on the UK market. The emphasis on "adapting visual language for different UK audiences" and "UK brand standards" indicates a need for localized design thinking. Collaboration with "performance teams" suggests an understanding of data-driven design and its impact on marketing effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Fine Arts, or a related field is highly beneficial. Applicants are expected to demonstrate equivalent professional experience and a robust portfolio.

Experience: 5–8 years of progressive experience in brand design, graphic design, or visual design roles, with a proven track record of successful brand identity development and execution.

Required Skills:

• Proven expertise in brand storytelling through compelling visual design across multiple platforms.

• Demonstrated ability to translate complex creative briefs into clear, engaging, and on-brand visual assets.

• Meticulous attention to detail, balancing high-craft execution with a strong understanding of brand direction and strategic objectives.

• Demonstrated ownership of projects, coupled with a proactive approach to generating innovative ideas and solutions.

• Comfort and adaptability in fast-paced, iterative work environments, with a capacity for agile project management.

• Deep commitment to quality, clarity, and precision in all design outputs.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level command of Figma for collaborative design and prototyping.

• Solid understanding and application of typography, layout, composition, and visual hierarchy.

Preferred Skills:

• Experience in creating high-impact visuals for performance marketing campaigns or commercial advertising.

• Familiarity with motion graphics tools such as Adobe After Effects and Premiere Pro for dynamic visual content creation.

• Experience in developing and maintaining design systems, brand libraries, and scalable templates.

• Interest or experience in leveraging AI tools for design ideation, asset generation, and production workflows.

• Basic skills in motion graphics, sound editing, or visual effects (VFX).

📝 Enhancement Note: The "AI Tools" preference signals a forward-thinking company that values innovation in design processes. The emphasis on "performance marketing" visuals suggests that understanding campaign effectiveness and ROI will be valuable. The required experience level (5-8 years) positions this as a mid-to-senior role with significant responsibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of brand storytelling and execution excellence across a variety of creative projects.

• Demonstrations of a deep understanding of brand identity development, including conceptualization, execution, and evolution.

• Case studies that clearly articulate the design challenge, the strategic approach taken, the execution process, and the measurable impact or results achieved.

• Examples of adapting visual language for different audiences and marketing channels (e.g., digital campaigns, web, social media, print).

Process Documentation:

• Examples of how you have maintained and refined brand guidelines, design templates, and digital asset management systems.

• Case studies illustrating workflow improvements or efficiency gains achieved through process optimization or the adoption of new tools (e.g., Figma, AI tools).

• Demonstrations of your ability to collaborate effectively within a cross-functional team environment, showcasing how you've partnered with marketing, product, or content teams.

• Evidence of mentoring or guiding junior designers, including approaches to feedback, skill development, and quality control.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it must demonstrate strategic thinking, problem-solving capabilities, and a clear understanding of how design contributes to business objectives. Highlighting the "process" behind the "product" is crucial, especially for a company that values "execution-driven" environments.

💵 Compensation & Benefits

Salary Range: £35,000 – £50,000 base salary per annum.

Benefits:

• Competitive compensation package with a clear salary band, indicating transparency.

• Opportunity to play a key role in shaping BJAK’s new UK brand from its foundational stages.

• Work within a high-ownership, execution-driven creative environment that values autonomy and initiative.

• Close collaboration with leadership and cross-functional UK teams, offering high visibility and impact.

• Clear growth path within a fast-scaling UK business, providing opportunities for career advancement.

• Flat team structure, promoting direct contribution and influence.

• Remote work flexibility across the United Kingdom, enabling a balanced work-life integration.

• Opportunity to work with emerging technologies, including AI tools for design.

Working Hours: The standard working hours are implied to be around 40 hours per week, typical for a full-time role. The remote nature allows for flexibility in how these hours are managed, provided project deadlines and collaboration needs are met.

📝 Enhancement Note: The salary range provided is for the UK market, specifically London, for a Senior Brand Designer with 5-8 years of experience. This range is competitive but at the mid-to-upper end for this experience level in a fully remote capacity. The benefits highlight opportunities for impact, growth, and autonomy, aligning with the company's described culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, application platforms and AI-integrated solutions), with a strong initial focus on digitizing the insurance industry in Southeast Asia. BJAK is expanding its application development into new, emerging use cases, leveraging AI.

Company Size: While not explicitly stated, the description of a "very flat organization" and "densely talented" team suggests a growing, likely medium-sized company that prioritizes impact and direct contribution over hierarchical structures. The mention of serving "over 8 million users" indicates a significant operational scale.

Founded: BJAK was founded with the mission of creating successful businesses and positively contributing to society through efficiency. The company has already established a leading insurance platform in Southeast Asia and is now focusing on building new, superior applications integrating AI.

Team Structure:

• The design team is described as "lean" and "high-output," expecting fast movement and high contribution from each member.

• The organization emphasizes a "very flat" structure, implying direct reporting lines and minimal management layers, encouraging autonomy.

Methodology:

• Data-Driven Insights: The company's mission to "make it more efficient" and focus on "successful businesses" implies a data-informed approach to decision-making and strategy.

• Execution-Focused: The culture prioritizes "execution" and "speed," meaning practical application and tangible results are highly valued.

• Iterative Development: The mention of "iterative environments" and "speed" suggests a product development cycle that embraces continuous improvement and rapid deployment.

• Ownership Mindset: Team members are expected to "think like an owner," taking responsibility for their work and its outcomes.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture is clearly defined as fast-paced, execution-driven, and ownership-oriented, with a flat organizational structure. This is crucial for a Senior Brand Designer to understand, as it means they will be expected to be highly autonomous, proactive, and results-focused, contributing directly to the company's mission and growth. The focus on AI integration is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicative of a mid-to-senior career stage. It requires significant autonomy, strategic input, and the ability to mentor others, moving beyond purely tactical execution to influencing brand direction.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Manager or Head of Design, with direct collaboration across UK marketing, content, and product teams. The "very flat organization" implies that direct access to leadership and cross-functional stakeholders is common.

Operations Impact: The Senior Brand Designer will have a direct and significant impact on BJAK's success in the UK market by shaping the brand's perception, driving customer acquisition through effective visuals, and ensuring brand consistency across all touchpoints. Their work will directly influence marketing campaign effectiveness, user engagement with product visuals, and overall brand equity.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Lead or Creative Director role within the UK market as the business scales, taking on more strategic responsibility and team management.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, AI-driven design, or performance visual marketing.

• Cross-Functional Expertise: Develop a deeper understanding of marketing, product development, and business strategy through close collaboration, enabling a more holistic impact.

• Mentorship & Influence: Take on increasing mentorship responsibilities, shaping the development of junior designers and contributing to the overall creative culture.

📝 Enhancement Note: The "flat organization" and "high-ownership" culture suggest rapid growth potential for high performers. A Senior Brand Designer in this environment has a clear opportunity to influence strategy and potentially move into leadership roles faster than in more traditional, hierarchical companies.

🌐 Work Environment

Office Type: The role is designated as Fully Remote within the United Kingdom. This indicates a distributed team where collaboration primarily occurs through digital channels.

Office Location(s): While the company has a presence in Southeast Asia, this specific role is for the UK market and requires the candidate to be based within the United Kingdom for remote work purposes. There is no requirement to attend a physical office for this position.

Workspace Context:

• Digital Collaboration: The primary workspace will be digital, necessitating robust communication and collaboration tools. Expect frequent use of video conferencing, instant messaging, and project management platforms.

• Autonomous Work: The remote and flat structure implies a high degree of autonomy, requiring self-discipline and effective time management to meet deadlines and project goals.

• Creative Freedom & Support: While remote, the role emphasizes close collaboration with a Creative Manager and cross-functional teams, ensuring designers are supported and their work is integrated into broader strategies.

Work Schedule: The role is full-time, implying approximately 40 hours per week. While remote, adherence to core working hours for team collaboration and meetings will likely be expected, with flexibility in structuring the remaining work time.

📝 Enhancement Note: The fully remote nature is a key aspect of the work environment. Candidates should be comfortable with asynchronous communication and proactive engagement, as physical proximity is not a factor in collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: An interview where you will present your portfolio, discussing specific projects, your design process, strategic thinking, and how you've achieved results. Expect questions about your approach to brand identity, adaptation for different audiences, and collaboration.

• Skills Assessment/Creative Challenge: Potentially a short, timed creative exercise or case study to evaluate your design thinking, problem-solving skills, and ability to work under pressure within a relevant context (e.g., developing a concept for a UK campaign).

• Team/Cross-Functional Interview: An opportunity to meet with key stakeholders from marketing, product, or content teams to assess cultural fit, collaboration style, and understanding of their needs.

• Final Interview: Likely with senior leadership or the hiring manager to discuss role expectations, career growth, and finalize offer details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in brand identity, visual storytelling, UK market adaptation, and execution excellence. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the challenges you faced, your creative solutions, and the impact of your work (quantifiable if possible).

• Showcase Process: Include sketches, mood boards, wireframes, or early concepts to illustrate your design thinking and iterative process.

• Highlight UK Relevance: If possible, include work that specifically targets or has been executed for the UK market, demonstrating your understanding of local nuances.

• Tool Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite and Figma, and how you leverage these tools for efficient and collaborative design.

Challenge Preparation:

• Understand BJAK's Mission: Research BJAK's current business, its expansion into the UK, and its focus on AI and efficiency.

• UK Brand Context: Familiarize yourself with current UK design trends, competitor brands, and the specific challenges of building a brand in a new market.

• Problem-Solving Framework: Be ready to outline a clear, step-by-step approach to tackling a design problem, focusing on user needs, business objectives, and creative execution.

• Presentation Skills: Practice presenting your ideas concisely and persuasively, anticipating questions about your rationale and decision-making.

📝 Enhancement Note: The emphasis on a "portfolio presentation" and "creative challenge" is standard for design roles. For this specific Senior Brand Designer position, expect to be evaluated on strategic thinking, UK market relevance, and the ability to translate brand vision into tangible creative assets.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for core graphic design, illustration, and image manipulation tasks (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative design, prototyping, and maintaining design systems, especially in a remote team environment. Expect advanced usage for UI/UX design elements within brand assets.

Analytics & Reporting:

CRM & Automation:

Emerging Tools:

• Motion Graphics Tools: Adobe After Effects and Premiere Pro are preferred for creating dynamic visual content, indicating a need for skills in animation and video editing.

• AI Tools for Design: Experience or a strong interest in using AI for ideation, asset generation, or workflow enhancement is highly valued, reflecting the company's forward-looking approach.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. The preference for motion graphics tools and interest in AI tools signals a modern design team that embraces cutting-edge technology to enhance creative output and efficiency.

👥 Team Culture & Values

Operations Values:

• Clarity: A core value, emphasizing clear communication, straightforward processes, and understandable design outputs.

• Execution: A high priority, meaning the team values getting things done effectively, efficiently, and with high quality.

• Iteration: The team embraces a continuous improvement mindset, regularly reviewing and refining work based on feedback and performance.

• Ownership: Team members are expected to act like owners, taking responsibility for their projects, outcomes, and the company's success.

• Speed: The culture values agility and the ability to move quickly to capitalize on opportunities.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with marketing, content, and product teams, requiring strong communication and a collaborative spirit to ensure brand alignment across all functions.

• Direct Contribution: In a flat organization, collaboration is often direct and involves all team members contributing meaningfully to collective goals.

• Feedback Exchange: Expect an environment where constructive feedback is regularly given and received, contributing to continuous improvement and shared learning.

• Knowledge Sharing: The emphasis on best practices and shared standards suggests an open environment for sharing insights, techniques, and learnings.

📝 Enhancement Note: The values of Clarity, Execution, Iteration, Ownership, and Speed are central to BJAK's culture. A Senior Brand Designer must embody these values to thrive, demonstrating proactive problem-solving, high-quality output, and a willingness to adapt and learn rapidly.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Brand Identity: Building a strong, recognizable brand identity from the ground up in a new market (UK) presents a significant creative and strategic challenge.

• Balancing Global Consistency with Local Relevance: Adapting a brand for the UK market while maintaining alignment with BJAK's broader global vision requires careful strategic navigation.

• Working in a Fast-Paced, Flat Organization: The high-speed, autonomous environment can be demanding, requiring exceptional self-management, prioritization skills, and resilience.

• Integrating AI into Design Workflows: Leveraging new AI tools effectively and ethically within the design process can be a learning curve, requiring experimentation and adaptation.

Learning & Development Opportunities:

• Strategic Brand Leadership: Opportunity to significantly influence and shape a brand's trajectory in a key market, providing deep strategic experience.

• Cutting-Edge Technology: Hands-on experience with AI tools for design, positioning you at the forefront of creative technology.

• Cross-Functional Expertise: Deepen understanding of marketing, product development, and business strategy through close collaboration with diverse teams.

• Mentorship & Team Development: Grow leadership skills by guiding and mentoring junior designers, contributing to the team's overall creative excellence.

• Industry Exposure: As a fast-scaling business, opportunities to engage with broad business challenges and contribute to strategic decision-making are likely.

📝 Enhancement Note: The primary challenge is translating BJAK's vision into a compelling UK brand. Growth opportunities are strong due to the company's scaling nature and embrace of new technologies, offering a clear path for career advancement and skill diversification.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the development of a new brand identity or significantly evolved an existing one. What was your process, and what were the key outcomes?" (Focus on your strategic approach, execution, and impact.)

• "How would you adapt a global brand's visual language to resonate specifically with a UK audience? Provide examples." (Highlight your understanding of cultural nuances and localization strategies.)

• "Walk us through your process for creating a comprehensive set of design assets for a major marketing campaign, from brief to final delivery." (Demonstrate your workflow, collaboration, and attention to detail.)

Company & Culture Questions:

• "Based on your research, what do you see as the biggest opportunities and challenges for BJAK's brand in the UK market?" (Showcase your understanding of the company and its objectives.)

• "How do you approach working in a fast-paced, execution-driven environment with a flat organizational structure?" (Align your response with BJAK's stated culture.)

• "Describe your experience collaborating with marketing, product, or content teams. How do you ensure successful cross-functional partnerships?" (Highlight your collaborative and communication skills.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career, then dive into 2-3 key projects that best represent your senior-level capabilities and alignment with BJAK's needs.

• Focus on Narrative: For each project, clearly articulate the "Why" (the problem/objective), the "How" (your strategic approach and creative execution), and the "What" (the results and impact).

• Showcase Process & Tools: Briefly illustrate your design process, including any initial concepts, iterations, and how you utilized tools like Figma and Adobe Creative Suite effectively.

• UK Market Context: If applicable, explicitly address how your work considered the UK market or specific UK audiences.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design decisions, problem-solving methods, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating strategic brand thinking, adaptability for the UK market, and alignment with BJAK's high-ownership, execution-driven culture. Your portfolio is your primary tool; ensure it clearly communicates your value proposition.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby HQ.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant brand design, visual execution, and UK market experience. Showcase projects that demonstrate creativity, strategic thinking, and measurable impact.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, key skills in Adobe Creative Suite and Figma, and any experience with motion graphics or AI tools. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering behavioral and situational questions related to collaboration, problem-solving, and working in a fast-paced environment.

• Company Research: Thoroughly research BJAK's mission, its existing work in Southeast Asia, its expansion into the UK, and its focus on AI and efficiency. Understand their brand positioning and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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