Senior Brand Designer (Marketing)

📍 Job Overview

Job Title: Senior Brand Designer (Marketing)

Company: Metalab

Location: Remote (PST to GMT time zones)

Job Type: Full-Time

Category: Marketing Operations / Brand Marketing / Creative Design

Date Posted: 2026-03-05

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• This is a narrative-driven brand design position, deeply embedded within the marketing team, focused on translating product thinking, design craft, and strategic impact into compelling visual stories that drive new business.

• The role requires owning and evolving the visual brand of Metalab across all public touchpoints, including case studies, launch moments, showreels, landing pages, campaigns, and social storytelling.

• The Senior Brand Designer will be responsible for crafting visual narratives that showcase Metalab's work at the highest level, ensuring consistency with the quality and ambition of their client projects.

• This position involves close collaboration with product designers, client partners, leadership, and the wider design team to ensure cohesive brand representation and continuous creative evolution.

📝 Enhancement Note: While the title is "Senior Brand Designer (Marketing)," the description emphasizes a blend of brand strategy, visual storytelling, and product design literacy, positioning it as a critical role within the Go-To-Market (GTM) function for a product design studio. The focus on "narrative-driven" and "translating product thinking into visual stories" suggests a strong alignment with GTM objectives of attracting new business through compelling brand communication.

📈 Primary Responsibilities

• Own the creative strategy and visual direction for all Metalab marketing initiatives, ensuring alignment with business objectives.

• Translate complex product work, strategic insights, and design craft into compelling, story-driven visual narratives for a variety of marketing assets.

• Craft high-impact case studies, landing pages, showreels, campaign assets, social content, and thought leadership visuals that capture attention and drive engagement.

• Evolve, maintain, and safeguard the Metalab brand identity and visual language across all public touchpoints and communication channels.

• Collaborate closely with product designers and client teams to identify and extract the strongest stories and visual elements from completed work.

• Guide motion direction and interaction storytelling across web platforms and video content to enhance narrative impact.

• Ensure all outward-facing materials reflect the exceptional quality, craft, and ambition synonymous with Metalab's client work.

• Experiment with and integrate emerging tools and formats, including AI-assisted workflows, to innovate and advance storytelling capabilities.

• Actively contribute to raising the internal creative bar and fostering a vibrant design culture within Metalab.

📝 Enhancement Note: The responsibilities highlight a strategic function within marketing, emphasizing the creation of marketing assets that directly support new business acquisition and brand perception. This role requires a deep understanding of how design and narrative drive commercial outcomes, a key aspect of GTM operations.

🎓 Skills & Qualifications

Education: Not explicitly stated, but a Bachelor's degree in Design, Graphic Design, Fine Arts, or a related field is typically expected for a senior role.

Experience: 5+ years of experience in brand, visual, graphic, or digital design, with a proven track record of successful marketing campaign and digital product design.

Required Skills:

• Demonstrated mastery of Figma for design creation and collaboration.

• Fluency in the Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign) for asset creation and manipulation.

• Strong visual design skills with an exceptional eye for detail, composition, and aesthetics.

• Proven ability to develop and execute creative strategies for marketing initiatives.

• Expertise in crafting narrative-driven visual stories that translate complex information into clear, compelling content.

• Experience designing marketing websites, detailed case studies, and engaging social media assets.

• Strong understanding of UX principles, digital product design, and systems thinking.

• Excellent presentation skills, adept at articulating and defending design decisions to diverse stakeholders.

• Comfortable working collaboratively within cross-functional teams, including product design, marketing, and leadership.

Preferred Skills:

• Experience designing for digital products or services, particularly within a product design agency or high-growth startup environment.

• Strong motion design and interaction design sensibilities.

• Experience with motion graphics tools such as After Effects, Lottie, Rive, or Blender.

• Familiarity with 3D design, experimental digital storytelling, or AI-assisted creative workflows.

• Experience building and maintaining scalable brand systems that span across product and marketing touchpoints.

• Comfort or experience in writing or shaping strategic and creative copy.

📝 Enhancement Note: The "Must-Haves" section strongly indicates a need for hands-on proficiency with design tools and a portfolio that showcases both aesthetic quality and strategic narrative output, crucial for evaluating a candidate's fit for a role that bridges creative execution and GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in visual design principles and a deep understanding of narrative structure.

• Evidence of successful creative strategy development and execution for marketing campaigns or digital products.

• Detailed case studies showcasing the process of translating complex product information or strategic briefs into compelling visual stories.

• Examples of high-impact marketing assets such as landing pages, websites, social content, and promotional videos.

• Demonstration of brand system development, showing scalability and consistency across various applications.

Process Documentation:

• Ability to articulate the design process, from concept and strategy development through to execution and iteration, particularly for marketing-focused projects.

• Demonstrated experience in collaborating with product teams to extract key insights and refine messaging for visual representation.

• Understanding of how to measure the impact of visual storytelling and brand assets on marketing objectives and new business acquisition.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary tool to assess a candidate's ability to execute the core responsibilities. It must clearly illustrate their narrative-driven approach and their capacity to translate strategic goals into impactful visual communications.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) policy, including vacation, sick leave, and public holidays.

• Opportunities for professional development, including access to training, conferences, and workshops.

• Retirement savings plan (e.g., 401(k) or equivalent) with potential company matching.

• Remote work stipend or home office setup allowance.

• Potential for performance-based bonuses or profit sharing.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week.

• Flexibility is expected, particularly given the remote nature of the role and the PST to GMT time zone coverage requirement, necessitating asynchronous communication and potential overlap during core business hours.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior-level design roles in the tech/creative industry, considering the specified remote work parameters and the requirement for specialized skills in brand storytelling and product design translation. Benefits are standard for a company of Metalab's caliber and focus on supporting remote employees.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Product Design, Technology Consulting, Marketing Services.

Company Size: Metalab is a well-established product design studio, likely employing between 50-250 individuals, indicating a collaborative yet structured environment where individual contributions are highly visible.

Founded: Founded in 2006, Metalab has over 15 years of experience, suggesting a mature company culture with established processes and a strong reputation for quality and innovation in product design.

Team Structure:

• The Senior Brand Designer will be embedded within the Marketing team, reporting directly to the Head of Marketing.

• Close collaboration is expected with Product Designers, Client Partners, and company Leadership, indicating a cross-functional and integrated working model.

Methodology:

• Metalab's approach is narrative-driven, focusing on translating complex product thinking and design craft into compelling visual stories.

• Emphasis is placed on a high standard of craft, detail, and strategic impact in all output, whether product design or marketing communications.

• The company embraces experimentation with new tools and formats, including AI, to push creative boundaries and enhance storytelling.

Company Website: https://metalab.com/

📝 Enhancement Note: Metalab's long history and focus on "designing beloved digital products" suggest a culture that values craftsmanship, innovation, and strategic thinking. The marketing team's role is positioned not just as promotion, but as a critical channel for communicating the value and impact of their design work, aligning with GTM objectives.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior level individual contributor role, focused on specialized creative execution and strategic brand direction within the marketing function. It represents a significant step up from mid-level design positions, requiring ownership and leadership in visual brand strategy.

Reporting Structure: Reports directly to the Head of Marketing, with close collaboration across Product Design, Client Partners, and Leadership. This provides high visibility to senior management and exposure to strategic decision-making.

Operations Impact: The role's impact is directly tied to Metalab's ability to attract new business and solidify its market position. By crafting compelling visual narratives, the Senior Brand Designer influences brand perception, generates leads, and communicates the value of Metalab's design services. This is a crucial GTM function that drives revenue through enhanced market presence.

Growth Opportunities:

• Leadership in Brand Strategy: Opportunity to become the primary custodian and innovator of Metalab's visual brand identity, potentially leading to Brand Director or Creative Director roles in the future.

• Skill Specialization: Deepen expertise in narrative design, motion graphics, AI-assisted creative workflows, and advanced digital storytelling techniques.

• Cross-Functional Influence: Grow influence across Product Design and Client Partnerships by demonstrating how strong marketing visuals enhance the perception and success of client projects.

• Mentorship: Opportunities to mentor junior designers and contribute to the overall creative culture and talent development within Metalab.

📝 Enhancement Note: This role offers substantial growth potential beyond traditional design execution, with a clear path for increasing strategic influence and leadership within the marketing and creative functions, directly impacting business development.

🌐 Work Environment

Office Type: Fully Remote, allowing for flexibility and a global talent pool.

Office Location(s): Remote candidates are accepted within PST to GMT time zones, ensuring reasonable overlap for collaboration with teams in North America and Europe.

Workspace Context:

• A highly collaborative remote environment where strong communication and asynchronous work practices are essential.

• Access to industry-leading design tools and technologies, including Figma, Adobe Creative Suite, and potentially advanced motion/AI tools.

• Opportunities for virtual interaction with design, marketing, and leadership teams, fostering a strong sense of connection despite physical distance.

• Expectation of a professional home office setup conducive to creative work and virtual meetings.

Work Schedule: Full-time, with flexibility to accommodate different time zones within the PST to GMT range. Emphasis on delivering high-quality work and meeting project deadlines, rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: The remote setup requires candidates to be self-motivated, organized, and proficient in digital collaboration tools. The time zone requirement indicates a need for proactive communication and a willingness to bridge geographical and temporal divides.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's requirements.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on narrative-driven projects, design strategy, and process. This stage will involve in-depth questions about their approach to translating product work into visual stories and their brand system thinking.

• Skills Assessment/Creative Challenge: A practical exercise or case study may be assigned to evaluate their ability to tackle specific design challenges relevant to Metalab's marketing needs, potentially involving translating a product concept into a visual narrative.

• Team & Leadership Interviews: Conversations with the Head of Marketing and potentially other key stakeholders (e.g., Head of Product Design, senior client partners) to assess cultural fit, collaboration style, and strategic alignment.

• Final Interview: A concluding discussion with senior leadership to confirm fit and discuss final terms.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to craft narrative-driven visual stories, especially those involving digital products or complex concepts. Highlight case studies that show your process from brief to execution.

• Showcase Brand Systems: Include examples of scalable brand systems you've developed, illustrating their application across various marketing channels.

• Highlight Motion & Interaction: If applicable, showcase your motion design or interaction storytelling skills with compelling examples.

• Explain Your Process: Be prepared to walk through your design process for key projects, emphasizing strategic thinking, problem-solving, and how you collaborated with others.

• Quantify Impact: Where possible, provide context on the impact of your work – e.g., how a campaign or case study contributed to marketing goals or new business.

Challenge Preparation:

• Understand Metalab's Work: Familiarize yourself with Metalab's portfolio, client roster, and overall brand aesthetic.

• Practice Narrative Translation: Be ready to take a hypothetical product or service and outline how you would develop a visual narrative for it.

• Figma & Adobe Proficiency: Ensure you are at your peak performance with the required design tools.

• Communication Skills: Practice articulating your design decisions clearly and concisely, focusing on strategic rationale and impact.

📝 Enhancement Note: The emphasis on portfolio and narrative storytelling indicates that candidates should prepare to demonstrate not just aesthetic talent but also strategic thinking and the ability to communicate complex ideas visually – key for a GTM role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Mastery is required for this role.

• Adobe Creative Suite: Critical for asset creation, image editing, illustration, and graphic design. Proficiency in Photoshop, Illustrator, and InDesign is expected.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Motion Graphics: After Effects, Lottie, Rive, Blender (preferred/asset).

• Prototyping/Interaction: Tools beyond Figma, if applicable.

• AI Tools: Experience or curiosity with AI-assisted design tools (e.g., Midjourney, DALL-E, Adobe Firefly) is a plus.

• Project Management: Tools like Asana, Jira, or Trello might be used for task management.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Suite is non-negotiable. The "nice-to-haves" list offers insight into areas where candidates can differentiate themselves, particularly in motion design and emerging technologies like AI, which are increasingly relevant in modern marketing content creation.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to producing work of the highest standard, paying meticulous attention to detail across all visual outputs.

• Narrative & Storytelling: A belief that great design is rooted in compelling narratives that resonate emotionally and strategically with the audience.

• Innovation & Experimentation: An open and curious mindset towards new tools, technologies (like AI), and formats to push creative boundaries and enhance storytelling.

• Collaboration & Impact: A dedication to working effectively across teams to achieve shared goals and ensure marketing efforts contribute meaningfully to business objectives.

• Product Literacy: A strong understanding and appreciation for product design principles, enabling designers to effectively translate product value into marketing communications.

Collaboration Style:

• Highly collaborative, with a strong emphasis on cross-functional teamwork between Marketing, Product Design, and Leadership.

• Expectation of open feedback, constructive critique, and iterative design processes.

• A culture that values sharing knowledge and best practices, especially within the broader design team.

• Partnership-driven approach to client work and internal initiatives, ensuring shared understanding and alignment.

📝 Enhancement Note: The company culture appears to be deeply rooted in design excellence, strategic thinking, and a forward-looking approach to creative execution, making it an attractive environment for designers who value both craft and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be consistently translating intricate product strategies and technical details into clear, emotionally resonant visual narratives that appeal to a broad audience.

• Balancing Brand & Product: Maintaining a strong, consistent brand identity for Metalab while effectively showcasing the unique value and design of diverse client products.

• Remote Collaboration: Effectively collaborating and driving creative vision in a fully remote setting, requiring exceptional communication and self-management skills.

• Staying Ahead of Trends: Keeping pace with evolving design trends, emerging technologies (especially AI), and new storytelling formats to ensure Metalab's marketing remains cutting-edge.

Learning & Development Opportunities:

• Advanced Storytelling Techniques: Opportunity to explore and master new methods of visual and interactive storytelling.

• AI in Design: Gain hands-on experience with AI tools to enhance creative workflows and explore novel design possibilities.

• Brand Strategy Leadership: Develop deeper expertise in shaping and evolving a company's visual brand identity.

• Industry Exposure: Working with a portfolio of innovative clients provides continuous learning about different industries and product types.

• Mentorship: Benefit from and potentially provide mentorship within the design community at Metalab.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex creative challenges and embracing new technologies within a supportive and innovative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex product or service into a compelling visual narrative. What was your process, and what was the outcome?" (Focus on your narrative structure, strategic thinking, and ability to simplify complexity.)

• "How do you approach evolving and safeguarding a brand's visual identity across multiple platforms and touchpoints?" (Highlight your understanding of brand systems, consistency, and strategic brand management.)

• "Walk us through a marketing campaign you designed. What were the objectives, your role, the key creative decisions, and the results?" (Prepare a case study that demonstrates your end-to-end campaign design process and impact.)

Company & Culture Questions:

• "What excites you about Metalab's work and our approach to design?" (Research Metalab's portfolio and values thoroughly.)

• "How do you prefer to collaborate with product designers and marketing teams?" (Emphasize your cross-functional collaboration skills and adaptability.)

Portfolio Presentation Strategy:

• Storytelling is Key: Structure your portfolio presentation as a narrative itself – introduce the challenge, your approach, the creative solution, and the impact.

• Focus on Process & Rationale: Don't just show the final designs; explain why you made certain decisions, what constraints you worked with, and how you collaborated.

• Highlight Narrative Projects: Prioritize case studies that explicitly demonstrate your ability to tell stories through design.

• Be Ready for Deep Dives: Anticipate detailed questions about your technical skills (Figma, Adobe), motion design capabilities, and brand system thinking.

• Showcase AI/Experimental Work: If you have relevant examples, be prepared to discuss them and your thoughts on their potential.

📝 Enhancement Note: Candidates should prepare to articulate their strategic thinking, creative process, and ability to translate complex ideas into compelling visual narratives, aligning with the role's core GTM function.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your narrative storytelling abilities, brand system development, and experience with digital products and marketing assets. Ensure case studies clearly articulate your process and impact.

• Tailor Your Resume: Highlight your 5+ years of relevant experience, emphasizing accomplishments in brand design, visual direction, marketing campaigns, and proficiency with Figma and Adobe Creative Suite. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to translating product thinking into visual stories, and your understanding of Metalab's brand and mission.

• Research Metalab: Thoroughly explore Metalab's website, case studies, and any public-facing marketing materials to understand their aesthetic, values, and client work.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.