Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: QIMA

Location: Madrid, Spain

Job Type: Full-time

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-02-26

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Drive QIMA's visual brand identity across diverse global channels, ensuring consistency and impact through innovative design solutions.

• Leverage AI-powered design tools and automation to optimize creative workflows, accelerating output while maintaining high quality and brand integrity.

• Translate complex technical and service-related concepts into clear, engaging, and compelling visual narratives for a global client base.

• Foster strong cross-functional collaboration with marketing, product, and digital teams to rapidly iterate on creative concepts and deliver impactful campaigns.

• Develop and maintain scalable visual systems, templates, and comprehensive design libraries to ensure efficient and consistent brand execution worldwide.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, indicating a need for significant experience in brand stewardship and the ability to influence visual strategy. The emphasis on AI tools, speed, and global collaboration suggests a dynamic, forward-thinking marketing or creative operations function.

📈 Primary Responsibilities

• Develop and execute high-quality visual designs for digital, social media, and print collateral that strictly adhere to and advance QIMA's established brand guidelines.

• Proactively integrate AI-powered design tools and automation techniques to streamline the creative production workflow, enhancing efficiency and expanding creative possibilities.

• Skillfully translate intricate technical specifications and service offerings into easily understandable and visually appealing graphics that resonate with diverse client segments.

• Actively partner with marketing, product development, and digital teams across different regions to facilitate rapid feedback loops, concept refinement, and effective campaign delivery.

• Establish, manage, and continuously update visual systems, standardized templates, and a centralized design asset library to support scalable and consistent brand application.

• Continuously research and integrate emerging design trends, new technologies, and advancements in AI capabilities to inform and improve creative workflows and output.

• Strategically balance the drive for creative innovation and new approaches with the imperative of maintaining unwavering brand consistency in a fast-paced operational environment.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and hands-on creative execution, with a strong emphasis on operational efficiency through technology. The need to translate complex concepts points to a role that supports a technical B2B service organization.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Design, Visual Communication, or a closely related field, or equivalent practical experience. A Master's degree is considered a plus.

Experience: 5-10 years of demonstrated experience in brand design, with a proven track record of delivering high-quality, brand-consistent visual assets in fast-paced, collaborative, and culturally sensitive environments.

Required Skills:

• Strong foundation in visual design principles and brand identity development, with the ability to articulate how design choices support overarching business objectives.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in collaborative design platforms such as Figma.

• Practical experience with widely accessible design tools like Canva.

• Hands-on experience with emerging AI-powered design tools (e.g., Midjourney, DALL·E) for creative ideation and asset generation.

• Demonstrated ability to simplify complex technical or service-oriented concepts into clear and engaging visual communications.

• Proven experience in designing for multi-channel campaigns, including digital platforms, social media, and web content, with an understanding of video asset creation.

• Proven ability to manage multiple projects simultaneously, adapt quickly to shifting priorities, and consistently deliver high-quality creative output under tight deadlines.

• Excellent collaboration and communication skills, with experience working effectively with multidisciplinary and geographically dispersed teams.

Preferred Skills:

• Experience in the Testing, Inspection, and Certification (TIC) industry or a related B2B service sector.

• Familiarity with agile methodologies in a creative production context.

• Experience developing and managing design systems for large organizations.

📝 Enhancement Note: The experience level and required toolset indicate a need for a seasoned designer capable of independent work and strategic contribution, comfortable with a tech-forward approach to creative production.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of high-quality visual design work across digital, social, and print mediums, demonstrating brand consistency and aesthetic excellence.

• Provide specific examples of how AI-assisted design tools and automation were utilized to enhance efficiency, accelerate production, and/or achieve innovative creative outcomes.

• Include case studies or project breakdowns that illustrate the ability to simplify complex technical or service concepts into clear, engaging visual narratives.

• Demonstrate experience in developing and maintaining visual systems, templates, or design libraries that support scalable brand execution.

Process Documentation:

• Examples of workflow optimization strategies, particularly those involving AI tools or automation for design production.

• Documentation of how visual systems and design libraries were implemented and maintained for consistency and efficiency.

• Case studies detailing the process of transforming complex information into compelling visual assets for diverse audiences.

📝 Enhancement Note: The portfolio is critical for this role, with a specific emphasis on demonstrating efficiency gains through technology and the ability to translate complex B2B service concepts visually.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Brand Designer with 5-10 years of experience in Madrid, Spain, the estimated salary range is €45,000 - €65,000 annually. This estimate considers the cost of living in Madrid, the demand for skilled designers proficient in both traditional and AI tools, and the responsibilities outlined for a senior role within a global organization.

Benefits:

• Comprehensive health insurance coverage.

• Generous paid time off (PTO) and holiday allowances.

• Opportunities for professional development, including training on new AI design tools and industry conferences.

• Flexible remote work arrangement, allowing for work-life balance.

• Contribution to a retirement savings plan.

• Employee assistance program (EAP) providing confidential support services.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with flexibility to accommodate remote work and project deadlines. The company culture encourages efficient work practices to manage workload effectively.

📝 Enhancement Note: Salary estimate is based on market data for senior design roles in major European cities, adjusted for Madrid's cost of living and the specific skill set required. Benefits are typical for a full-time, remote-friendly position at a global company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Testing, Inspection, and Certification (TIC) services, with a focus on consumer products, agri-food, and life sciences. QIMA operates in a global market where trust, quality, and compliance are paramount. The company emphasizes innovation and leveraging technology, including AI, to disrupt traditional service models.

Company Size: QIMA has a significant global presence with over 6,000 employees worldwide, indicating a large, established organization with complex operational needs and international reach. This size suggests ample opportunities for cross-functional collaboration and exposure to diverse projects.

Founded: QIMA was founded with a mission to help clients make products consumers can trust, developing compliance solutions that enhance supply chain agility, sustainability, and product innovation. Its history is rooted in providing essential services for global trade and product safety.

Team Structure: The Senior Brand Designer will likely be part of the Marketing department, working within a creative team that collaborates closely with product, digital, and international marketing functions. The team structure supports a global, remote-first approach, requiring strong communication and coordination across different time zones and cultures.

Methodology: QIMA's approach blends deep tech with human intelligence, aiming to provide intuitive and effective compliance solutions. For the creative team, this translates to a methodology that values data-driven insights to inform design, efficient workflow planning and optimization, and the strategic application of automation and AI to enhance creative output and speed.

Company Website: https://www.qima.com/

📝 Enhancement Note: QIMA is positioned as an innovator in the TIC industry, using technology to drive efficiency and client trust. This culture should appeal to operations-minded creatives who value process, measurable impact, and forward-thinking solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior, implying a significant level of autonomy, responsibility, and expertise. A Senior Brand Designer at QIMA is expected to not only execute but also contribute to strategic brand decisions, mentor junior designers, and champion best practices in design operations and technology adoption. The scope includes influencing visual strategy across multiple business units and geographies.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Head of Marketing, or a Senior Marketing Manager. This position will involve close collaboration with various stakeholders across marketing, product management, and regional business units, requiring strong stakeholder management and communication skills.

Operations Impact: The role has a direct impact on QIMA's brand perception, market positioning, and client engagement. High-quality, consistent, and innovative visual communications are crucial for building trust, differentiating services, and supporting global marketing campaigns. The designer's work will directly influence how QIMA's mission and value proposition are communicated, impacting lead generation and client acquisition efforts.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design workflows, global brand systems, or specific industry verticals (e.g., consumer products, agri-food).

• Leadership: Potential transition into a Creative Lead or Art Director role, managing a team of designers and overseeing larger creative projects.

• Strategic Influence: Contribute more significantly to brand strategy, campaign planning, and the development of new visual identity systems.

• Skill Development: Continuous learning opportunities in emerging design technologies, UX/UI principles, and advanced marketing analytics to inform design decisions.

📝 Enhancement Note: The "Senior" title and emphasis on AI/efficiency suggest a role that offers substantial professional growth, moving beyond pure execution to strategic input and operational leadership within the creative function.

🌐 Work Environment

Office Type: The role is designated as "Remote OK" with a primary location listed as Madrid, Spain, and a secondary mention of London, UK. This implies a distributed, remote-first work environment with potential for hybrid arrangements or in-person collaboration in specific hubs.

Office Location(s): While the role is remote, QIMA has a global presence with offices in numerous locations. For this specific role, collaboration may occur with teams based in Madrid, London, and other major international hubs where QIMA operates.

Workspace Context:

• A digitally connected and collaborative environment where team members rely on virtual communication and project management tools.

• Access to advanced design software and cloud-based platforms essential for remote creative collaboration and asset management.

• Opportunities for virtual team-building activities and cross-functional project work, fostering a sense of community despite physical distance.

Work Schedule: The standard work schedule is based on a 40-hour week, aligning with typical full-time employment. However, the remote nature and emphasis on speed suggest a degree of flexibility in daily hours, provided that core collaboration times are met and project deadlines are consistently achieved. This allows for efficient management of creative processes and data analysis.

📝 Enhancement Note: The remote-first nature of the role necessitates strong self-discipline, excellent digital communication skills, and comfort with asynchronous collaboration, which are key operational aspects for a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and a brief introductory call to assess basic qualifications, experience, and cultural fit.

• Portfolio Presentation: A dedicated session where you will present your portfolio, focusing on specific projects that highlight your brand design expertise, efficiency gains through AI/automation, and ability to translate complex concepts. Be prepared to discuss your design process, decision-making, and the impact of your work.

• Technical/Skills Assessment: This may involve a design challenge or a discussion focused on your proficiency with required tools (Adobe Suite, Figma, AI tools). The challenge will likely assess your ability to work quickly, creatively, and brand-consistently under simulated project conditions.

• Cross-functional Interview: An interview with key stakeholders from marketing, product, or digital teams to evaluate collaboration skills, understanding of business objectives, and ability to integrate design into broader GTM strategies.

• Final Interview: A discussion with senior leadership to finalize the decision, focusing on strategic thinking, leadership potential, and long-term alignment with QIMA's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best represent your skills in brand design, efficiency through AI, and complex concept visualization. Tailor the selection to QIMA's industry and needs.

• Showcase Process & Impact: For each selected project, detail your thought process, the challenges faced, the tools used (especially AI), and the measurable impact or results achieved. Quantify outcomes where possible (e.g., increased engagement, faster production time).

• Highlight AI Integration: Clearly articulate how AI tools were used, the benefits derived (speed, new creative avenues), and your approach to ensuring quality and brand alignment when using AI.

• Demonstrate Adaptability: Include at least one project that showcases your ability to work quickly, iterate effectively, and adapt to changing requirements or feedback.

• Visual Storytelling: Present your portfolio in a clear, visually appealing format (e.g., a well-designed PDF or dedicated portfolio website). Use compelling visuals and concise narratives.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the brief. Ask clarifying questions if necessary.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation preparation.

• Focus on Core Skills: Demonstrate brand consistency, creative problem-solving, and efficient use of tools. Your response should reflect the speed and quality expected in the role.

• Articulate Rationale: Be prepared to clearly explain your design choices, how they align with the brief and brand, and any assumptions made.

📝 Enhancement Note: The interview process emphasizes practical application, strategic thinking, and the ability to leverage technology for operational efficiency in design. A strong portfolio showcasing AI integration is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign, for creating and editing a wide range of visual assets.

• Figma: A collaborative interface design tool crucial for UI/UX design, prototyping, and real-time teamwork on design projects.

• Canva: A user-friendly graphic design platform for quick creation of social media graphics, presentations, and other marketing collateral, supporting efficient content generation.

• AI Design Tools: Proficiency with emerging AI platforms such as Midjourney for image generation, DALL·E for creative content creation, and potentially other AI-powered tools for workflow automation, content enhancement, or ideation.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and marketing automation platforms may be helpful for understanding how visual assets are deployed within broader sales and marketing campaigns.

📝 Enhancement Note: The explicit mention of AI design tools alongside industry-standard software like Adobe Creative Suite and Figma indicates QIMA's commitment to modernizing its creative operations.

👥 Team Culture & Values

Operations Values:

• Client Focus: A relentless commitment to understanding and serving client needs, ensuring that all design work ultimately supports client trust and business objectives.

• Innovation & Efficiency: Embracing new technologies like AI to streamline processes, speed up delivery, and find more effective ways to achieve creative goals.

• Quality & Consistency: Upholding high standards for visual output and brand integrity across all touchpoints, ensuring a cohesive and professional global presence.

• Collaboration: Fostering a teamwork-oriented environment where cross-functional and cross-regional colleagues actively share knowledge and support each other.

• Adaptability: Thriving in a dynamic environment where priorities can shift, requiring flexibility and a proactive approach to problem-solving.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product, and digital teams to align visual strategies with broader business goals and campaign objectives.

• Global Teamwork: Engaging effectively with colleagues across different geographical locations and cultural backgrounds, utilizing digital tools for seamless communication and project execution.

• Feedback Culture: Openness to receiving and providing constructive feedback to continuously improve design quality and workflow efficiency.

📝 Enhancement Note: QIMA's culture appears to value efficiency, innovation, and global collaboration, aligning well with the operational demands of a modern, technology-forward creative team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting the demand for fast turnaround times with AI tools while ensuring that designs remain high-quality, brand-consistent, and strategically sound.

• Integrating AI Effectively: Navigating the evolving landscape of AI design tools, identifying the most effective applications, and ensuring ethical and responsible use that complements human creativity.

• Global Brand Consistency: Maintaining a unified brand voice and visual identity across diverse cultural contexts and regional markets, requiring sensitivity and adaptability.

• Translating Technical Complexity: Simplifying highly technical or service-oriented concepts into easily digestible and engaging visuals for a broad audience.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge AI design tools and explore their potential for advanced creative workflows and automation.

• Global Brand Strategy: Gain exposure to international brand management principles and strategies for executing campaigns across diverse markets.

• Cross-functional Acumen: Develop a stronger understanding of marketing, product development, and digital strategy through close collaboration with these teams.

• Mentorship: Opportunity to mentor junior designers and contribute to the development of the creative team's capabilities.

📝 Enhancement Note: The challenges presented are typical for senior roles in fast-paced, tech-integrated creative environments, offering significant opportunities for professional growth and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly speed up a design project. What was the outcome, and how did you ensure quality?" (Focus on process, tools, and results)

• "How would you approach designing a visual campaign for a complex B2B service like QIMA's TIC solutions for a new market?" (Highlight simplification, target audience, and brand alignment)

• "Walk us through a project where you had to balance tight deadlines with maintaining high brand standards. What was your approach?" (Emphasize time management, prioritization, and quality control)

Company & Culture Questions:

• "What interests you about QIMA's mission and its role in the global compliance industry?" (Research QIMA's services, values, and market position)

• "How do you see your design approach contributing to QIMA's culture of innovation and efficiency?" (Connect your skills to company values)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career and design philosophy. Then, present 3-5 key projects, dedicating 5-7 minutes per project.

• Tell a Story: For each project, clearly articulate the problem, your role, the creative process (including AI tools used), the solution, and the measurable impact.

• Quantify Success: Wherever possible, use data and metrics to demonstrate the effectiveness of your work (e.g., engagement rates, conversion improvements, time saved).

• Demonstrate AI Proficiency: Be ready to explain the specific AI tools used, why they were chosen, and how they enhanced the final output. Discuss any challenges encountered and how they were overcome.

• Engage and Listen: Be prepared for questions and actively listen to feedback. Show genuine interest in the QIMA brand and its creative needs.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational efficiency, strategic thinking, and proficiency with modern design technologies, particularly AI.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Tailor your portfolio to prominently feature projects that showcase your proficiency with AI design tools, your ability to streamline creative workflows, and your success in translating complex concepts into compelling visuals for a B2B audience. Ensure it highlights brand consistency and the speed of execution.

• Resume Optimization: Update your resume to emphasize keywords such as "Brand Design," "AI Tools," "Creative Workflow," "Figma," "Adobe Creative Suite," "Global Brand," and "B2B Marketing." Quantify achievements where possible, focusing on efficiency gains and design impact.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, articulating your design process, and explaining the impact of your work. Prepare to discuss how you would approach design challenges specific to QIMA's industry and global reach.

• Company Research: Thoroughly research QIMA's services, mission, company culture, and recent marketing initiatives. Understand their position in the Testing, Inspection, and Certification (TIC) industry and how visual branding supports their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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