Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: QIMA

Location: Dubai, United Arab Emirates; Madrid, Spain; London, United Kingdom

Job Type: Full-time

Category: Brand Design / Marketing Operations

Date Posted: February 26, 2026

Experience Level: 5-10 years

Remote Status: Remote OK (with specified office locations)

🚀 Role Summary

• Spearhead the visual identity and brand expression for a global Testing, Inspection, and Certification (TIC) leader, QIMA.

• Drive creative innovation by integrating AI-powered design tools and automation into established creative workflows.

• Develop high-impact visual assets for diverse channels, including digital campaigns, product visuals, social media, and print materials.

• Collaborate with international marketing, product, and digital teams to translate complex technical concepts into compelling and accessible designs.

• Maintain and evolve brand systems, templates, and design libraries to ensure scalability, efficiency, and consistency across global markets.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a need for not just creative execution but also strategic brand stewardship and process optimization within the design function. The emphasis on AI and workflow streamlining suggests a focus on operational efficiency within the creative department, aligning it with broader GTM and Marketing Operations principles.

📈 Primary Responsibilities

• Develop and execute high-quality, on-brand design solutions for a variety of mediums including digital platforms, social media channels, marketing collateral, and print publications.

• Proactively leverage and integrate emerging AI design tools (e.g., Midjourney, DALL·E) and automation techniques to accelerate production cycles, enhance creative output, and optimize design workflows.

• Translate complex technical and service-related information into clear, engaging, and persuasive visual narratives that resonate with QIMA's diverse global client base.

• Partner closely with cross-functional teams such as Marketing, Product Management, and Digital Development to foster rapid iteration, gather feedback, and refine creative concepts to meet evolving business objectives.

• Establish, maintain, and evolve comprehensive visual systems, templates, and digital asset libraries to ensure consistent brand application, scalable production, and efficient content management across all touchpoints.

• Continuously research and stay abreast of the latest design trends, emerging technologies, and advancements in AI capabilities relevant to creative production and workflow efficiency.

• Balance creative innovation and brand integrity with the need for speed and agility in a fast-paced, global corporate environment.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and operational efficiency. The emphasis on "AI-powered design tools and automation," "speed up workflow," "scalable, efficient production," and "balance innovation with brand consistency in a fast-moving environment" indicates a strong focus on process optimization within the creative function.

🎓 Skills & Qualifications

Education:

Experience:

• 4-7 years of professional design experience, with a proven track record in creating impactful brand visuals, preferably within global organizations or fast-paced tech-driven environments.

Required Skills:

• Strong foundation in visual and brand design principles, with the ability to articulate how design choices support business objectives and drive brand perception.

• Proficiency in industry-standard design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.

• Hands-on experience with emerging AI design tools such as Midjourney and DALL·E for concept generation, asset creation, and workflow enhancement.

• Exceptional ability to distill complex technical concepts and service offerings into clear, compelling, and visually engaging designs.

• Proven capacity to work under pressure, adapt quickly to changing priorities, and consistently deliver high-quality creative output within tight deadlines.

• Excellent collaboration and communication skills, with the ability to work effectively with multidisciplinary and geographically dispersed teams.

Preferred Skills:

• Experience with video editing software and motion graphics.

• Understanding of UX/UI principles as they relate to digital design.

• Familiarity with A/B testing and data-driven design optimization.

• Experience working within the Testing, Inspection, and Certification (TIC) industry or a related B2B service sector.

📝 Enhancement Note: The explicit mention of AI tools and the need to "speed up workflow" and "enhance creative output" points to a candidate who can not only design but also optimize the design process itself. This aligns with operations-focused roles that value efficiency and technological leverage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality design projects across digital, social, and print mediums, demonstrating strong visual appeal and brand alignment.

• Include case studies that highlight your ability to simplify complex concepts into clear, engaging visuals, illustrating the problem, your creative solution, and the impact.

• Feature examples of your proficiency with AI-powered design tools (e.g., Midjourney, DALL·E) and demonstrate how you've integrated them into your workflow to enhance efficiency or achieve unique creative outcomes.

• Present examples of how you've contributed to or maintained visual systems, templates, or design libraries, emphasizing scalability and efficient production.

Process Documentation:

• Be prepared to discuss your process for transforming technical or service-related concepts into visual designs, detailing your research, ideation, and execution phases.

• Articulate your approach to collaborating with cross-functional teams, including how you gather requirements, incorporate feedback, and manage stakeholder expectations.

• Explain your strategies for staying current with design trends, emerging technologies, and AI capabilities, and how you apply this knowledge to your work.

• Describe your methods for ensuring brand consistency across various channels and adapting designs for different regional or cultural contexts.

📝 Enhancement Note: The emphasis on AI tools and workflow efficiency in the portfolio requirements strongly suggests that QIMA is looking for a designer who operates with an "operations mindset," focusing on scalable, efficient creative production rather than solely on individual creative output.

💵 Compensation & Benefits

Salary Range:

• For London, United Kingdom: Given the 4-7 years of experience requirement, the Senior Brand Designer role in London typically falls within a range of £45,000 - £65,000 per annum. This estimate is based on current market data for similar roles in the UK creative industry, considering the specified experience level and the emphasis on AI and advanced design tools.

• For Madrid, Spain: The equivalent range in Madrid would typically be €40,000 - €58,000 per annum, reflecting regional salary differences and cost of living.

Benefits:

• Comprehensive health insurance coverage, potentially including medical, dental, and vision.

• Generous paid time off (PTO), including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training, workshops, and access to AI design tools and resources.

• Remote work flexibility, allowing for a better work-life balance and reduced commuting stress.

• Potential for performance-based bonuses or incentives.

• Contribution to pension or retirement savings plans.

Working Hours:

• Standard full-time working hours are typically around 40 hours per week. While the role is remote, adherence to standard business hours for collaboration with global teams (potentially spanning European and Middle Eastern time zones) will be expected. Flexibility may be offered, but core availability during key collaboration windows is crucial.

📝 Enhancement Note: Salary ranges are estimated based on the provided locations (London, Madrid, Dubai) and the experience level (4-7 years, Senior). These figures are benchmarks for London, Madrid, and Dubai respectively and can vary based on specific company policies and candidate negotiation. The benefits are inferred based on standard offerings for full-time roles in international companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Testing, Inspection, and Certification (TIC). QIMA operates within a crucial sector that ensures product safety, quality, and compliance for businesses globally across consumer products, agri-food, and life sciences. This industry demands precision, reliability, and a deep understanding of international standards.

Company Size: QIMA employs over 6,000 individuals worldwide, indicating a large, established, and globally distributed organization. This size suggests a structured environment with established processes, but also opportunities for impact within specialized teams.

Founded: QIMA was founded in 2005. This relatively recent founding, coupled with its significant global growth, points to a dynamic, forward-thinking company that has successfully scaled its operations and services.

Team Structure:

• The Senior Brand Designer will likely be part of a global Marketing or Creative team.

• This team will comprise various specialists, including graphic designers, content creators, digital marketers, and potentially brand managers.

Methodology:

• QIMA emphasizes a blend of "deep tech and human intelligence," suggesting a data-informed approach that is augmented by human expertise.

• The company culture appears to be client-centric ("relentless care for our clients") and focused on providing "intuitive solutions."

• For this role, the methodology will involve leveraging AI tools for efficiency, a structured approach to brand system management, and agile collaboration to deliver impactful designs quickly.

Company Website: https://www.qima.com/

📝 Enhancement Note: The company's focus on "deep tech and human intelligence" and "disrupting the Testing, Inspection, and Certification industry" suggests an environment that values innovation and efficiency, making the emphasis on AI and streamlined workflows for this design role a strategic fit.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role represents a mid-to-senior level position. It requires not only advanced design skills but also the ability to influence brand direction, optimize creative processes, and mentor junior designers. The emphasis on AI and workflow suggests a strategic contribution to the operational efficiency of the creative department.

Reporting Structure: The role will likely report to a Creative Director or Head of Brand within the marketing department. Collaboration will be extensive with global marketing teams, product managers, and digital specialists, requiring strong interdepartmental communication and project management skills.

Operations Impact: The Senior Brand Designer's work will directly impact QIMA's market perception, client engagement, and brand consistency across all touchpoints. By streamlining creative processes and leveraging AI, this role is expected to contribute to increased marketing team efficiency and faster go-to-market capabilities for campaigns and product launches.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven design, brand system management, or specific channel design (e.g., digital, video).

• Leadership: Transition into a Brand Manager, Creative Lead, or Art Director role, potentially managing a team or specific brand initiatives.

• Strategic Influence: Contribute to the evolution of QIMA's global brand strategy and creative operations.

• Cross-functional Exposure: Gain experience in product marketing, digital transformation, and international market strategies through collaboration.

• Skill Development: Continuous learning opportunities in emerging design technologies, AI applications, and project management methodologies.

📝 Enhancement Note: The "Senior" title and the focus on AI and workflow optimization indicate a role with significant growth potential beyond just individual design tasks, touching on operational strategy within the creative function.

🌐 Work Environment

Office Type: While the role is designated as "Remote OK" and "Workplace Type: Remote," the presence of multiple office locations (London, Madrid, Dubai) suggests that QIMA may offer hybrid work arrangements or co-working spaces in these regions, or these locations may serve as hubs for team synchronization and occasional in-person collaboration.

Office Location(s): London, United Kingdom; Madrid, Spain; Dubai, United Arab Emirates. These global hubs provide opportunities for diverse market engagement and collaboration.

Workspace Context:

• Remote Setup: Expect a primarily remote work environment, requiring self-discipline, effective time management, and robust digital communication tools.

• Collaborative Tools: QIMA will likely utilize a suite of digital collaboration tools (e.g., Slack, Microsoft Teams, Asana, Jira) for communication, project management, and file sharing.

• Technology Stack: Access to Adobe Creative Suite, Figma, Canva, and various AI design tools will be essential, likely provided or supported by the company.

• Team Interaction: Regular virtual meetings, design reviews, and cross-functional workshops will be key to staying connected and aligned with global teams.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected.

• Due to the global nature of QIMA's operations, flexibility in working hours might be necessary to accommodate meetings and collaborations with teams in different time zones (Europe, Middle East). Core availability during European business hours is probable.

📝 Enhancement Note: The "Remote OK" status with multiple office locations implies a flexible work policy, likely leaning towards hybrid models or remote-first with optional access to physical spaces for specific needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Creative Assessment: Candidates will be asked to present their portfolio, focusing on projects that demonstrate brand design expertise, AI tool integration, workflow efficiency, and the ability to translate complex concepts. This may involve a live screen-share or a pre-submitted presentation.

• Technical/Skills Interview: A discussion with the hiring manager or a senior designer focusing on technical proficiency in design tools (Adobe Suite, Figma, AI tools), design process, and problem-solving approaches.

• Cross-functional Collaboration Interview: An interview with members from marketing, product, or digital teams to assess collaboration skills, communication effectiveness, and ability to work with diverse stakeholders.

• Final Interview: Potentially with a senior leader to discuss strategic alignment, career aspirations, and final cultural fit.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills in brand design, AI integration, and workflow optimization.

• Tell a Story: For each project, clearly articulate the challenge, your role, the process you followed (emphasizing efficiency and AI use), your creative solution, and the measurable impact or outcome.

• Highlight AI & Efficiency: Specifically call out instances where AI tools were used, how they improved the process, and what the tangible benefits were (e.g., time saved, enhanced quality, novel concepts).

• Showcase Versatility: Include examples from different mediums (digital, social, print) and demonstrate your ability to adapt to various brand styles and project requirements.

• Prepare for Questions: Be ready to discuss your design philosophy, your approach to brand consistency, how you handle feedback, and your understanding of QIMA's business.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve creating a concept for a new campaign, adapting existing assets, or solving a specific visual communication problem for QIMA.

• Focus on demonstrating your process, your ability to work quickly, and how you would incorporate AI tools to efficiently arrive at a solution.

• Practice articulating your thought process clearly and concisely, as if presenting to a mixed audience of designers and business stakeholders.

📝 Enhancement Note: The emphasis on AI and workflow optimization suggests that interviewers will probe deeply into how candidates leverage technology to improve creative output and efficiency, making concrete examples crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign, for creating and editing a wide range of visual assets.

• Figma: A collaborative interface design tool, crucial for UI/UX design, prototyping, and design system management, enabling real-time teamwork.

• Canva: A user-friendly graphic design platform, likely used for quick social media graphics, presentations, and by broader teams, requiring proficiency in its ecosystem.

• AI Design Tools: Proficiency in emerging AI platforms such as Midjourney (for image generation), DALL·E (for image creation and editing), and potentially others for ideation, asset generation, and style exploration.

Analytics & Reporting:

CRM & Automation:

• Experience with CRM platforms (e.g., Salesforce, HubSpot) is not directly required but understanding how brand assets are utilized in marketing campaigns managed through these systems is a plus. Familiarity with marketing automation platforms (e.g., Marketo, Pardot) might be beneficial for understanding campaign asset deployment.

📝 Enhancement Note: The explicit mention of AI tools like Midjourney and DALL·E is a key differentiator. Proficiency in these tools, alongside established platforms like Adobe Creative Suite and Figma, is critical for this role.

👥 Team Culture & Values

Operations Values:

• Efficiency & Speed: A core value driven by the need to leverage AI and streamline workflows for fast delivery without compromising quality.

• Innovation: Embracing new technologies, particularly AI, to push creative boundaries and find smarter ways of working.

• Client Focus: A commitment to understanding client needs and translating them into clear, impactful visual communications that build trust.

• Collaboration: Fostering a team-oriented environment where cross-functional and cross-regional collaboration is seamless and productive.

• Data-Informed Creativity: Using insights from performance metrics to inform design decisions and optimize future creative outputs.

Collaboration Style:

• Agile & Iterative: Working in a fast-paced environment requires quick feedback loops, iterative design processes, and adaptability.

• Cross-functional Integration: Close partnership with marketing, product, and digital teams to ensure cohesive brand messaging and campaign execution.

• Global Mindset: Sensitivity to cultural nuances and market differences when designing for a diverse international audience.

• Open Communication: Encouraging transparent communication, constructive feedback, and knowledge sharing among team members, both locally and globally.

📝 Enhancement Note: The values emphasize operational excellence within a creative context – efficiency, innovation, and client-centricity are key themes that align with a strong GTM operations focus.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality, on-brand designs at a rapid pace, especially when integrating new AI tools.

• Translating Complexity: Effectively visualizing highly technical or service-oriented concepts for a broad audience.

• Global Consistency: Maintaining a cohesive brand identity across diverse markets with varying cultural contexts and preferences.

• AI Integration: Navigating the evolving landscape of AI design tools, ensuring ethical use, and effectively integrating them into established workflows without sacrificing originality or brand integrity.

• Remote Collaboration: Effectively collaborating and maintaining strong team cohesion in a distributed, remote work environment.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging AI tools for creative production, workflow optimization, and innovation.

• Global Brand Strategy: Gaining deeper insights into international brand management and market-specific design adaptations.

• Cross-functional Expertise: Developing a broader understanding of marketing operations, digital product development, and campaign management through collaboration.

• Professional Development: Access to training, workshops, and conferences focused on design trends, new technologies, and creative leadership.

• Mentorship: Opportunities to mentor junior designers and contribute to the development of QIMA's creative talent pool.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and continuous learning, particularly in the rapidly evolving field of AI in design.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI tools to significantly improve your design workflow or creative output. What was the impact?" (Focus on specific tools, process changes, and measurable results.)

• "How do you approach translating complex technical or service-based information into easily understandable and visually engaging designs?" (Prepare a case study demonstrating this skill.)

• "Walk us through your process for ensuring brand consistency across multiple channels and regions, especially when working remotely." (Detail your methods for asset management, style guides, and communication.)

Company & Culture Questions:

• "What interests you about QIMA's mission and its role in the TIC industry?" (Research QIMA's services, values, and market position.)

• "How do you envision your role contributing to QIMA's brand evolution and operational efficiency?" (Connect your skills to the company's goals.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio presentation logically, starting with an overview of your experience and then diving into 2-3 detailed case studies.

• Focus on Process & Impact: For each case study, clearly outline the problem, your role, your process (emphasizing AI and efficiency), your solution, and the outcome/impact. Use visuals to support your narrative.

• Quantify When Possible: If you have metrics on engagement, time saved, or campaign success related to your designs, present them clearly.

• Be Ready for Live Critiques: Practice talking through your design decisions and be open to discussing alternatives or improvements.

• Showcase AI Integration: Explicitly highlight how you used AI tools and the specific benefits they brought to the project.

📝 Enhancement Note: The interview preparation emphasizes demonstrating not just creative talent but also operational acumen, particularly in leveraging AI and managing efficient workflows.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Tailor Your Resume: Ensure your resume highlights your 4-7 years of experience, proficiency in Adobe Creative Suite, Figma, Canva, and specifically your experience with AI design tools like Midjourney and DALL·E. Quantify achievements where possible, especially those related to workflow efficiency or creative output.

• Curate Your Portfolio: Select your most relevant projects, focusing on brand design, digital/social/print campaigns, and any work showcasing AI tool integration or process optimization. Prepare clear case studies that detail the problem, your solution, and the impact.

• Prepare for the Interview: Research QIMA's services, brand, and industry. Practice discussing your portfolio, your design process, your experience with AI tools, and how you handle collaboration in a remote, global environment.

• Highlight Operational Efficiency: Be ready to articulate how you streamline creative processes, leverage technology for efficiency, and contribute to faster go-to-market capabilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.