Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: QIMA

Location: London, United Kingdom

Job Type: Full-time

Category: Brand & Creative Operations

Date Posted: February 26, 2026

Experience Level: 5-10 years

Remote Status: Remote

🚀 Role Summary

• Spearhead the creation of high-impact visual assets for QIMA's global brand, spanning digital, social, and print channels.

• Drive creative efficiency by integrating AI-powered design tools and automating workflows to accelerate production without compromising quality.

• Translate complex technical and service-related concepts into clear, engaging visuals that resonate with a diverse, global client base.

• Foster a culture of innovation and speed within the creative team, balancing cutting-edge design trends with consistent brand execution.

📝 Enhancement Note: This role is a Senior Brand Designer position within QIMA, a global leader in the Testing, Inspection, and Certification (TIC) industry. The emphasis on AI tools, workflow streamlining, and fast delivery indicates a strong focus on operational efficiency within the creative function, aligning with modern GTM and marketing operations demands. The remote nature and international collaboration suggest a need for strong communication and project management skills in a distributed environment.

📈 Primary Responsibilities

• Develop and execute high-quality designs for digital campaigns, social media content, print collateral, and web assets that strictly adhere to and evolve QIMA's established brand guidelines.

• Actively leverage and champion the use of AI-powered design tools (e.g., Midjourney, DALL·E) and automation techniques to optimize design processes, enhance creative output, and reduce time-to-market for visual assets.

• Collaborate closely with marketing, product, and digital teams across different regions to simplify complex technical and service offerings into visually compelling narratives and engaging user experiences.

• Design and maintain scalable visual systems, templates, and comprehensive design libraries to ensure brand consistency and enable efficient asset production across all global touchpoints.

• Proactively research and integrate emerging design trends, new technologies, and advanced AI capabilities into creative workflows to maintain a competitive edge and drive innovation.

• Manage multiple design projects simultaneously in a fast-paced environment, demonstrating exceptional adaptability to changing priorities while consistently delivering high-quality, impactful creative solutions.

• Contribute to the strategic evolution of QIMA's visual identity, ensuring it remains relevant, engaging, and aligned with business objectives.

📝 Enhancement Note: The responsibilities highlight a blend of core design execution and a strategic focus on operationalizing the creative process. The emphasis on AI, automation, and scalable systems points towards a role that requires not just creative talent but also a strong understanding of process optimization and efficiency, critical in a global, fast-paced GTM environment.

🎓 Skills & Qualifications

Education:

Experience:

• 4 to 7 years of professional design experience, with a preference for candidates who have worked in global organizations or fast-paced, tech-driven environments where efficiency and scalability are paramount.

Required Skills:

• Brand Design Expertise: Deep understanding of brand strategy, visual identity development, and the ability to maintain brand consistency across diverse platforms and markets.

• Visual Design Proficiency: Strong aesthetic sense and ability to create compelling layouts, typography, and imagery for both digital and print mediums.

• AI Design Tool Integration: Hands-on experience and proficiency with emerging AI design tools such as Midjourney, DALL·E, Stable Diffusion, or similar platforms, for ideation, asset generation, and creative enhancement.

• Workflow Streamlining: Proven ability to identify inefficiencies in creative processes and implement solutions, including automation, template utilization, and smart asset management.

• Cross-functional Collaboration: Excellent communication and interpersonal skills to effectively collaborate with marketing, product, sales, and regional teams, incorporating feedback and driving consensus.

• Adaptability & Speed: Demonstrated capacity to work quickly, manage multiple projects, adapt to evolving priorities, and deliver high-quality results under tight deadlines.

Preferred Skills:

• Digital & Web Design: Experience designing for web interfaces, digital campaigns, social media, and video content.

• Adobe Creative Suite Mastery: Advanced proficiency in Photoshop, Illustrator, InDesign, and After Effects.

• Prototyping Tools: Experience with collaborative design and prototyping tools like Figma.

• Template Design: Skill in creating and managing reusable design templates and systems for efficient content production.

• Global Brand Execution: Experience in adapting designs for different cultural contexts and international markets.

• Understanding of TIC Industry: Familiarity with the Testing, Inspection, and Certification (TIC) industry or B2B service sectors is a plus.

📝 Enhancement Note: The qualifications emphasize a modern designer profile that blends traditional design skills with technological proficiency, particularly in AI and workflow automation. This reflects a growing trend in operations roles to leverage technology for efficiency. The specific mention of AI tools and the desire for experience in global or tech-driven organizations are key indicators of the role's operational focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Excellence: A strong portfolio showcasing a range of high-quality visual designs across digital, social, and print media, demonstrating a keen eye for aesthetics, layout, and typography.

• Efficiency & Innovation: Examples that highlight your ability to streamline creative workflows, leverage technology (especially AI tools), and deliver impactful results efficiently. Showcase case studies where speed and quality were balanced.

• Brand Consistency: Demonstrations of how you have maintained or evolved brand identity across multiple touchpoints and campaigns, including examples of visual systems or template usage.

• Concept Simplification: Projects that clearly illustrate your skill in translating complex ideas, technical information, or service offerings into easily understandable and engaging visuals.

• Cross-functional Collaboration Impact: Evidence of successful collaboration with diverse teams, showing how your design contributions supported broader project or campaign goals.

Process Documentation:

• While not explicitly required for submission, be prepared to discuss your personal design process, including how you approach project briefs, conduct research, utilize AI tools for ideation and execution, iterate on designs based on feedback, and ensure final assets meet brand and technical specifications.

• Highlight any personal systems or workflows you've developed to enhance your productivity and creative output.

📝 Enhancement Note: For a role emphasizing efficiency and AI tools, a portfolio that demonstrates these aspects is crucial. Candidates should be prepared to articulate their design process, focusing on how they integrate technology and optimization strategies, which is a core tenet of operations roles.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: £55,000 - £75,000 per annum.

• Methodology: This estimate is based on industry benchmarks for Senior Brand Designers in London, UK, considering the specified experience level (4-7 years, with AI proficiency), the full-time employment type, and a remote work arrangement. London's high cost of living and the specialized skills in AI tools and workflow optimization for a global company like QIMA contribute to this range.

Benefits:

• Remote Work Flexibility: Opportunity to work remotely, offering enhanced work-life balance and flexibility.

• Global Collaboration: Engage with a diverse, international team, fostering cross-cultural understanding and broadening professional networks.

• Professional Development: Access to learning resources, potential for training in new AI design tools, and opportunities to contribute to innovative projects.

• Comprehensive Health & Wellness: Likely includes standard benefits such as health insurance, paid time off, and potentially other wellness programs common in the UK market.

• Contribution to a Mission-Driven Company: Be part of an organization focused on helping clients make products consumers can trust, with a commitment to supply chain agility, sustainability, and product innovation.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility often afforded to remote employees. Expect core collaboration hours to overlap with teams in various time zones (e.g., Europe, potentially North America).

📝 Enhancement Note: Salary is estimated based on typical Senior Designer roles in London, UK, factoring in the specialized AI skill requirement and the global nature of the company. Benefits are inferred based on standard offerings for remote, full-time positions in the UK tech/creative sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Testing, Inspection, and Certification (TIC). QIMA operates within a critical sector that ensures product safety, quality, and compliance for businesses worldwide, supporting supply chain agility, sustainability, and innovation.

Company Size: QIMA is a significant global player, employing over 6,000 individuals worldwide. This indicates a well-established organization with structured processes, yet with ample room for individual impact and growth.

Founded: QIMA was founded in 2005, making it a relatively young but rapidly growing company that has successfully disrupted the traditional TIC industry through technology and innovation.

Team Structure:

• The Senior Brand Designer will likely be part of the Marketing department's creative team. This team is expected to be dynamic and potentially distributed globally, requiring strong digital collaboration skills.

• The role involves reporting to a Creative Lead or Marketing Manager, with close collaboration with marketing specialists, product managers, and digital content creators.

Methodology:

• QIMA emphasizes a blend of deep tech and human intelligence, with a focus on providing intuitive solutions. For the creative team, this translates to leveraging advanced technologies like AI for efficiency, while retaining human oversight for strategic direction, quality, and nuanced communication.

• Data-driven decision-making is likely integrated, with design choices informed by performance metrics and client feedback to ensure maximum impact.

• Agile methodologies may be employed for project management, enabling rapid iteration and adaptation in response to market dynamics and client needs.

Company Website: https://www.qima.com/

📝 Enhancement Note: The company context highlights QIMA as an innovative, tech-forward organization in the essential TIC sector. The emphasis on "human intelligence" alongside "deep tech" suggests a culture that values both creativity and operational efficiency, making this role a key contributor to their GTM strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a need for significant independent contribution, problem-solving, and potential mentorship. The focus on AI and workflow optimization suggests a forward-thinking approach to creative operations, positioning the candidate for growth in areas like digital transformation and creative strategy.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Head of Design, or Marketing Manager. They will collaborate closely with global marketing teams, product teams, and potentially sales enablement functions, providing visual leadership and execution support.

Operations Impact: The visual identity and creative assets produced by this role directly impact QIMA's brand perception, client engagement, and ultimately, its ability to acquire and retain customers. By simplifying complex service offerings and reinforcing brand trust, the designer plays a crucial role in the company's Go-To-Market strategy and revenue generation. The use of AI and efficient workflows contributes to cost savings and faster campaign deployment, directly impacting operational efficiency within marketing.

Growth Opportunities:

• Specialization in AI & Creative Tech: Deepen expertise in AI-driven design tools and automation, becoming a go-to resource for innovative creative solutions within QIMA.

• Leadership in Visual Systems: Lead the development and evolution of QIMA's global visual identity and design systems, potentially managing junior designers or external agencies.

• Strategic Creative Contribution: Transition into roles with more strategic input on brand direction, campaign conceptualization, and integrated marketing initiatives.

• Cross-Departmental Influence: Expand influence by collaborating on product design, user experience (UX) improvements, or internal communication initiatives.

📝 Enhancement Note: The Senior level implies a pathway to leadership and strategic influence. The emphasis on AI and efficiency positions the candidate for roles that bridge creative execution with operational strategy, a highly sought-after combination in today's market.

🌐 Work Environment

Office Type: Remote. This position is fully remote, offering the flexibility to work from any suitable location.

Office Location(s): While the role is remote, the primary hiring location mentioned is London, UK, with a secondary consideration for Paris, France. This suggests potential team hubs or a preference for candidates within these broader regions for occasional team meet-ups or administrative purposes, though the role is remote.

Workspace Context:

• Collaborative Digital Environment: Expect a highly collaborative digital workspace, relying on communication tools (e.g., Slack, Teams), project management software, and video conferencing for seamless interaction with global teams.

• Technology-Centric: Access to cutting-edge design software, AI tools, and cloud-based platforms will be essential for day-to-day tasks.

• Global Interaction: Opportunities to connect with colleagues from diverse cultural backgrounds, enriching the work experience and fostering a global perspective.

Work Schedule:

• Full-time, approximately 40 hours per week. While remote work offers flexibility, candidates should be prepared to align their working hours with core business needs and key collaboration windows across different time zones, particularly within Europe and potentially North America.

📝 Enhancement Note: The remote nature of this role is a significant factor, requiring strong self-discipline and digital collaboration skills. The mention of London and Paris suggests that while remote, proximity to these regions might be a consideration for certain aspects of employment or future team gatherings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and portfolios to assess alignment with basic qualifications and the role's creative/operational focus.

• Portfolio Review & Skills Assessment: Candidates will present their portfolio, focusing on how their work demonstrates brand design excellence, efficiency in production, and innovative use of tools (especially AI). Be prepared to discuss specific projects, your process, and the business impact of your designs.

• Technical/Creative Challenge: A design exercise may be given, potentially involving the creation of a visual asset or concept that addresses a specific QIMA-related challenge, emphasizing speed, creativity, and brand alignment.

• Behavioral & Team Fit Interviews: Interviews with the hiring manager and potential team members to assess collaboration skills, problem-solving abilities, cultural fit, and understanding of QIMA's mission.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best showcase your strengths in brand design, digital/social media, and especially your experience with AI tools and workflow optimization.

• Quantify Impact: Where possible, include metrics or describe the business outcomes of your design work (e.g., increased engagement, improved conversion rates, faster campaign deployment).

• Showcase Process: For key projects, briefly outline your design process, highlighting how you tackled challenges, collaborated with teams, and leveraged technology.

• Highlight AI Integration: Clearly label or describe projects where AI tools were instrumental in your creative process or outcome. Explain the benefits achieved (e.g., time saved, novel concepts generated).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Understand QIMA: Research QIMA's services, target audience, and current marketing efforts. Familiarize yourself with their brand guidelines and existing visual identity.

• Think Operationally: Consider how to approach a design challenge with efficiency and scalability in mind, as this is a key requirement.

• Practice Articulating: Be ready to clearly explain your design decisions, rationale, and how your work aligns with QIMA's brand and business objectives.

📝 Enhancement Note: The emphasis on AI and workflow efficiency means candidates should actively prepare to demonstrate these capabilities through their portfolio and interview responses. The process will likely assess both creative talent and operational aptitude.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for core graphic design and asset creation.

• Figma: Highly preferred for collaborative design, prototyping, and building scalable design systems.

• Canva: Useful for rapid content creation, social media assets, and potentially empowering non-designers with branded templates.

• AI Design Tools: Proficiency and willingness to experiment with tools like Midjourney, DALL·E, Stable Diffusion, Adobe Firefly, or similar generative AI platforms for ideation, asset creation, and visual exploration.

Analytics & Reporting:

CRM & Automation:

• No direct CRM/automation responsibilities expected, but an understanding of how marketing automation platforms and CRM systems are used to deploy campaigns and track customer interactions can provide valuable context for design needs.

📝 Enhancement Note: The explicit mention of AI design tools is a critical differentiator. Proficiency in Figma and Canva alongside Adobe Suite indicates a need for modern, collaborative, and efficient design workflows.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value at QIMA, meaning designs should ultimately serve to build trust and communicate value to clients, simplifying complex services.

• Innovation & Agility: Embracing new technologies like AI and streamlining processes to deliver work quickly and effectively in a dynamic global market.

• Quality & Precision: Upholding high standards in design execution, mirroring the precision expected in the TIC industry.

• Collaboration & Global Mindset: Working effectively with diverse, international teams, respecting different perspectives and communication styles.

• Efficiency & Scalability: Developing design solutions that are not only impactful but also repeatable and manageable across a global organization.

Collaboration Style:

• Digital-First & Asynchronous: Expect a primary reliance on digital communication tools and platforms, with a need for clear, concise written communication and the ability to work effectively with asynchronous updates.

• Cross-Functional Partnerships: Building strong working relationships with marketing, product, and sales teams to ensure cohesive messaging and brand representation.

• Feedback-Oriented: An environment that likely encourages constructive feedback to refine designs and processes, with an emphasis on continuous improvement.

📝 Enhancement Note: The values emphasize a blend of client focus, technological advancement, and operational efficiency, which are crucial for a creative role within a global B2B services company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality with AI: Effectively integrating AI tools to accelerate workflows without compromising the artistic integrity, strategic messaging, or brand consistency of designs.

• Global Brand Consistency: Maintaining a cohesive brand identity across diverse cultural markets and varying levels of digital maturity.

• Simplifying Technical Concepts: Translating complex, technical, and service-oriented information into visually intuitive and engaging content for a broad audience.

• Adapting to Evolving Tech: Staying current with the rapid advancements in AI and design technology, and continuously learning how to apply them effectively.

Learning & Development Opportunities:

• AI Design Mastery: Become an expert in leveraging generative AI for creative production, potentially leading workshops or developing best practices for QIMA.

• Global Brand Strategy: Gain deeper insight into international brand management and market-specific design adaptations.

• Creative Operations Optimization: Develop skills in process improvement, workflow automation, and the strategic application of technology within creative functions.

• Cross-Disciplinary Exposure: Work on a wide range of projects, from digital campaigns to product visuals and interactive materials, broadening your design portfolio and experience.

📝 Enhancement Note: The challenges and opportunities are directly tied to the role's focus on innovation, efficiency, and global operations, offering significant avenues for professional development in modern creative practices.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new digital campaign for QIMA's sustainable supply chain solutions, considering our emphasis on AI and speed?" (Prepare to discuss your process, tool choices, and how you'd ensure brand alignment and impact.)

• "Describe a time you had to simplify a highly technical or complex concept into a visual that was easily understood by a non-expert audience. What was your process, and what were the results?" (Focus on your problem-solving and communication skills.)

Company & Culture Questions:

• "What excites you about QIMA's mission and our position in the TIC industry?" (Research QIMA's values, services, and market impact.)

• "How do you approach collaboration with remote and cross-functional teams, especially when dealing with different time zones and cultures?" (Highlight your communication and teamwork skills.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the brief, your approach, the challenges, the solutions you implemented (especially AI/efficiency tactics), and the outcome.

• Quantify Impact: Use numbers and data to demonstrate the success of your designs whenever possible.

• Showcase AI Use: Clearly articulate where and how you used AI tools, detailing the specific benefits achieved (e.g., "This concept generation phase was reduced by 50% using Midjourney").

• Focus on Process: Be ready to discuss your workflow, how you manage feedback, and how you ensure efficiency.

📝 Enhancement Note: Interview preparation should strongly emphasize the candidate's ability to integrate AI tools and streamline creative operations, not just their artistic talent.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best demonstrate your brand design expertise, your ability to work efficiently (especially with AI tools), and your experience in simplifying complex concepts. Ensure your portfolio is easily accessible online (e.g., personal website, Behance, PDF).

• Tailor Your Resume: Highlight your 4-7 years of relevant experience, specifically mentioning proficiency in Adobe Creative Suite, Figma, Canva, and any AI design tools. Emphasize achievements related to workflow optimization, brand consistency, and cross-functional collaboration.

• Prepare Your Narrative: Practice articulating your design process, your understanding of QIMA's business, and how your skills align with the role's emphasis on speed, innovation, and AI integration. Be ready to discuss specific portfolio pieces and their impact.

• Research QIMA: Thoroughly understand QIMA's mission, services, target audience, and existing brand presence. Familiarize yourself with their values and recent marketing initiatives to demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.