Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: QIMA

Location: Madrid, Spain (with potential for remote work in London)

Job Type: Full-time

Category: Marketing / Creative Operations

Date Posted: 2026-02-26

Experience Level: 5-10 years

Remote Status: Remote OK

🚀 Role Summary

• Spearhead the visual identity and brand execution for a global leader in Testing, Inspection, and Certification (TIC) services.

• Drive innovation in creative workflows by leveraging AI-powered design tools and automation for accelerated production.

• Translate complex technical and service-related concepts into clear, compelling, and impactful visual narratives across diverse channels.

• Collaborate with international marketing, product, and digital teams to ensure brand consistency and enhance global market presence.

• Contribute to the strategic evolution of visual systems, templates, and design libraries to support scalable and efficient creative output.

📝 Enhancement Note: While the primary location is listed as Madrid, the "Remote OK" status and a derived remote location of London suggest a hybrid or fully remote arrangement for candidates based in London, UK. This role sits within the Marketing department, focusing on the strategic application of design to reinforce brand messaging and support Go-To-Market (GTM) strategies.

📈 Primary Responsibilities

• Develop and execute high-quality, on-brand designs for a variety of channels including digital, social media, print collateral, and web assets, ensuring adherence to QIMA's established brand guidelines.

• Proactively integrate and utilize AI-powered design tools (e.g., Midjourney, DALL·E) and automation techniques to optimize creative workflows, reduce production timelines, and enhance the overall quality and speed of design output.

• Translate intricate technical specifications, service offerings, and business objectives into visually engaging and easily understandable graphics, illustrations, and layouts that resonate with target client segments.

• Engage in close cross-functional collaboration with marketing, product management, digital teams, and regional stakeholders worldwide to facilitate rapid iteration, gather feedback, and refine creative concepts effectively.

• Design, maintain, and evolve comprehensive visual systems, reusable templates, and centralized design libraries to ensure brand consistency, scalability, and efficiency across all creative projects.

• Continuously research and stay abreast of emerging design trends, new technologies, and advancements in AI capabilities relevant to creative production and workflow optimization within the TIC industry.

• Foster a balance between innovative design solutions and strict brand consistency, ensuring all creative output aligns with QIMA's strategic objectives in a dynamic, fast-paced environment.

📝 Enhancement Note: The responsibilities emphasize a blend of traditional brand design expertise with a forward-thinking approach to leveraging technology. The need to "transform technical and service-related concepts into clear, engaging visuals" is a critical aspect for a company like QIMA, which operates in a complex industry. This suggests a need for a designer who can not only execute aesthetically but also understand and communicate business value through design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Visual Communication, Graphic Design, or a closely related field.

Experience:

• 4 to 7 years of professional design experience, with a demonstrable track record of success.

• Prior experience within global organizations or technology-driven companies is highly preferred, offering exposure to diverse markets and fast-paced environments.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in collaborative design tools such as Figma and Canva.

• Hands-on experience with emerging AI design tools (e.g., Midjourney, DALL·E) for concept generation and asset creation.

• Strong foundation in visual design principles, branding, typography, and layout.

• Proven ability to simplify complex technical information and convey it through compelling visuals.

• Demonstrated ability to work efficiently under pressure, manage multiple projects simultaneously, and adapt to changing priorities while maintaining high-quality output.

• Excellent cross-functional collaboration and communication skills, with experience working with multidisciplinary and geographically dispersed teams.

Preferred Skills:

• Experience in the Testing, Inspection, and Certification (TIC) industry or related B2B service sectors.

• Familiarity with UX/UI principles and their application in digital design.

• Experience in video editing or motion graphics.

• Knowledge of global brand execution and cultural sensitivity in design.

📝 Enhancement Note: The explicit mention of AI design tools and the need to "speed up workflow and enhance creative output" highlights a critical requirement for this role. Candidates should be prepared to showcase their practical application of these tools and how they contribute to efficiency and quality. The experience range of 4-7 years, coupled with the "Senior" title, suggests a need for a candidate who can work independently and mentor junior designers if applicable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates creative excellence in brand design across various media.

• Showcase examples of how you've leveraged AI-powered design tools and automation to streamline creative workflows and enhance production efficiency.

• Include case studies or projects that highlight your ability to translate complex technical or service-related concepts into clear, engaging visual communications.

• Demonstrate your experience in maintaining and evolving visual systems, templates, and design libraries for scalable and consistent brand execution.

Process Documentation:

• Evidence of process mapping and optimization for creative workflows, particularly those involving AI tools and cross-functional collaboration.

• Documentation illustrating the implementation of design systems and their contribution to brand consistency and efficiency.

• Examples of how you've measured the effectiveness and impact of design initiatives.

📝 Enhancement Note: The portfolio is paramount for this role. Beyond showcasing aesthetic capabilities, it must explicitly detail the candidate's innovative approach to creative production, particularly their proficiency with AI tools and their impact on workflow efficiency. This is a key differentiator for a "Senior" role focused on speed and innovation.

💵 Compensation & Benefits

Salary Range:

• Estimated range for a Senior Brand Designer in Madrid, Spain, with 5-10 years of experience: €45,000 - €65,000 annually.

Methodology:

Benefits:

• Competitive annual salary.

• Opportunity to work remotely from London, UK, or in a hybrid capacity.

• Contribution to a global mission to help clients make products consumers can trust.

• Exposure to cutting-edge AI tools and innovative creative workflows.

• Collaboration with a diverse, international team of professionals.

• Professional development opportunities within a growing company.

Working Hours:

• Standard full-time working hours, approximately 40 hours per week.

• Flexibility in work schedule is expected, accommodating collaboration with global teams across different time zones.

📝 Enhancement Note: The salary ranges provided are estimates and should be verified directly with QIMA. The benefits highlight the unique aspects of working for QIMA, particularly the focus on innovation, global impact, and the use of advanced technology. The flexibility in working hours is crucial for international collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Testing, Inspection, and Certification (TIC). QIMA operates within a critical sector that underpins global trade and consumer safety, providing essential compliance solutions.

Company Size: QIMA is a global organization with over 6,000 employees ("Qimates") worldwide, indicating a substantial operational scale and a robust international presence.

Founded: QIMA was founded in 2005, suggesting a company with over two decades of experience and a strong foundation in its industry, now poised for its "next chapter of growth."

Team Structure:

• The Senior Brand Designer will be part of the Marketing department, likely working within a dedicated creative team.

• This team collaborates closely with other marketing functions (digital, content, campaigns) as well as product development and sales teams globally.

Methodology:

• QIMA emphasizes a culture of "relentless care for clients" and offers "intuitive solutions that blend deep tech and human intelligence."

• The company is committed to "harnessing AI tools, streamlining creative workflows, and producing visually impactful work at speed."

• Data-driven decision-making and a focus on agility, sustainability, and product innovation are core to their approach.

Company Website: https://www.qima.com/

📝 Enhancement Note: QIMA's emphasis on innovation, technology (especially AI), and speed is a defining characteristic. This suggests a dynamic work environment where creative problem-solving and adaptability are highly valued. The global nature of the company means cross-cultural collaboration is a key aspect of its operational methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a mid-to-senior level position requiring substantial experience (4-7 years) and the ability to operate with a high degree of autonomy. The designer is expected to contribute strategically to brand development and workflow optimization.

Reporting Structure: The Senior Brand Designer will report into the Marketing department, likely to a Creative Lead or Director. They will collaborate extensively with global marketing, product, and digital teams, requiring strong stakeholder management and communication skills.

Operations Impact: The design function directly impacts QIMA's Go-To-Market (GTM) strategy by shaping brand perception, enhancing marketing campaign effectiveness, and simplifying the communication of complex services. High-quality, efficient design contributes to lead generation, brand trust, and overall market competitiveness.

Growth Opportunities:

• Skill Advancement: Deepen expertise in AI-driven design tools and automation, becoming a thought leader in creative workflow optimization within the TIC sector.

• Leadership Potential: Opportunity to mentor junior designers, lead design aspects of major campaigns, and contribute to the strategic direction of the brand's visual identity.

• Cross-functional Exposure: Gain broader experience by working on diverse projects and collaborating with various departments, potentially leading to roles in broader marketing or product management capacities.

• Industry Specialization: Develop deep expertise in designing for the B2B service sector, specifically within the compliance and TIC industries.

📝 Enhancement Note: The growth path for a Senior Brand Designer at QIMA appears to be focused on both deepening technical and creative skills (especially with AI) and developing leadership capabilities within a global marketing context. The role offers a chance to significantly influence brand strategy and operational efficiency in creative production.

🌐 Work Environment

Office Type: The role is designated as "Remote OK," with a specific mention of London as a potential remote location. This suggests a predominantly remote or hybrid work model, emphasizing flexibility and distributed collaboration.

Office Location(s): While Madrid is listed as the primary location, the remote option for London indicates a distributed workforce. QIMA has a global presence with offices in numerous locations, suggesting a company experienced in managing remote and international teams.

Workspace Context:

• Collaboration: Expect frequent virtual collaboration using digital tools, requiring strong communication and interpersonal skills to bridge geographical distances.

• Technology: Access to industry-standard design software (Adobe Creative Suite, Figma, Canva) and cutting-edge AI design tools will be essential. A robust digital infrastructure is implied.

• Team Interaction: While remote, opportunities for virtual team meetings, brainstorming sessions, and knowledge-sharing forums will be available to foster a sense of team cohesion.

Work Schedule: The 40-hour work week is standard, but the nature of global collaboration will necessitate some flexibility in working hours to accommodate meetings and interactions with teams in different time zones. This requires efficient time management and proactive communication.

📝 Enhancement Note: The remote-friendly nature of this role is a significant aspect. Candidates should be comfortable with remote work tools and methodologies, and possess strong self-management skills. The emphasis on flexibility in working hours is key for effective international collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review, focusing on resume and portfolio alignment with key requirements, especially AI tool proficiency and brand design experience.

• Skills Assessment/Portfolio Review: A dedicated session to walk through your portfolio, discussing specific projects, your design process, and how you've utilized AI tools and optimized workflows. Be prepared to articulate the business impact of your work.

• Technical/Creative Challenge: A practical design exercise or case study, potentially involving a brief to create visuals for a complex technical concept or a marketing campaign, evaluated on creativity, efficiency, and adherence to brand guidelines.

• Team/Stakeholder Interviews: Meetings with key marketing and potentially product team members to assess collaboration style, communication skills, and cultural fit within QIMA's global team.

• Final Interview: Discussion with senior leadership to confirm alignment with company values and strategic objectives.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate specific sections or case studies to showcase how you've effectively used AI tools (Midjourney, DALL·E, etc.) to enhance creativity, speed up production, or solve design challenges. Quantify the efficiency gains if possible.

• Process Clarity: Clearly articulate your design process for key projects, emphasizing how you approach concept development, iteration, and final execution, especially for complex B2B services.

• Business Impact: For each project, explain the objective, your role, the challenges faced, the solution implemented, and the measurable results or business impact achieved.

• Brand Consistency: Showcase examples of maintaining brand integrity across multiple channels and adapting brand guidelines for different applications.

• Conciseness: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, with clear descriptions for each piece.

Challenge Preparation:

• Understand QIMA: Research QIMA's services, target audience, and current brand messaging. Familiarize yourself with their existing visual identity.

• AI Tool Familiarity: Be ready to discuss your experience with specific AI design tools and how you'd apply them to QIMA's context.

• Problem-Solving: Practice translating abstract concepts into visual ideas. Focus on clarity, engagement, and brand alignment.

• Efficiency Focus: Consider how to deliver high-quality work quickly, as this is a key requirement.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical application of AI tools and their ability to demonstrate efficiency and impact. A well-curated portfolio that explicitly addresses these points will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert-level proficiency required for core graphic design tasks (Photoshop, Illustrator, InDesign).

• Figma: Essential for collaborative design, prototyping, and building design systems.

• Canva: Useful for rapid creation of social media assets and internal communications, demonstrating versatility.

• AI Design Tools: Hands-on experience with tools like Midjourney, DALL·E, Stable Diffusion, or similar generative AI platforms for concept ideation, asset creation, and workflow acceleration.

Analytics & Reporting:

CRM & Automation:

• Understanding how brand assets are utilized within CRM and marketing automation platforms (e.g., for email campaigns, landing pages) is helpful for context.

📝 Enhancement Note: Proficiency in AI design tools is a non-negotiable requirement and a key differentiator. Candidates should be prepared to discuss specific use cases and their impact on efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A strong drive to leverage new technologies (especially AI) and optimize processes to achieve faster, better creative outcomes.

• Client-Centricity: A commitment to understanding client needs and translating them into effective visual communications that build trust.

• Global Collaboration: Valuing diverse perspectives and fostering effective communication across international teams and cultures.

• Quality & Consistency: Upholding high standards for design quality while ensuring unwavering brand consistency across all touchpoints.

• Adaptability: Embracing change and responding effectively to evolving market demands and technological advancements.

Collaboration Style:

• Proactive Communication: Engaging actively with cross-functional teams, providing timely updates, and seeking feedback constructively.

• Cross-Cultural Sensitivity: Navigating and respecting cultural nuances in communication and design execution for global campaigns.

• Team-Oriented: Contributing positively to team dynamics, sharing knowledge, and supporting colleagues to achieve collective goals.

• Feedback Integration: Openness to receiving and acting upon feedback from peers, stakeholders, and clients to refine design solutions.

📝 Enhancement Note: The culture at QIMA appears to be fast-paced, innovative, and globally oriented. A Senior Brand Designer needs to be comfortable with rapid iteration, embrace new technologies, and excel in a collaborative, international environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Meeting the demand for fast-paced creative output without compromising on design excellence or brand integrity.

• Translating Technical Complexity: Effectively visualizing abstract and technical services for a global B2B audience.

• Global Brand Consistency: Ensuring cohesive brand application across diverse markets with varying cultural contexts and regulatory landscapes.

• Integrating AI Seamlessly: Mastering the effective and ethical integration of AI tools into a professional design workflow.

Learning & Development Opportunities:

• AI Specialization: Becoming a go-to expert for AI-driven creative solutions within QIMA.

• Global Brand Strategy: Gaining deeper insights into international marketing strategies and brand management.

• Cross-Disciplinary Exposure: Opportunities to work on diverse projects spanning digital campaigns, product visuals, and interactive materials.

• Mentorship: Potential to guide and mentor junior designers, developing leadership skills.

📝 Enhancement Note: The primary challenge revolves around the demand for speed and innovation, particularly through AI. Growth opportunities are geared towards developing specialized AI skills and expanding strategic brand management capabilities in a global context.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used AI design tools to significantly accelerate your workflow or improve creative output. What were the specific tools, your process, and the quantifiable impact?"

• "How would you approach translating a complex technical service, like QIMA's product inspection process, into a compelling visual narrative for a new digital campaign?"

Company & Culture Questions:

• "What interests you most about QIMA's mission and its approach to blending technology with human intelligence in the TIC industry?"

• "How do you envision your role contributing to QIMA's culture of innovation and efficiency, particularly regarding the adoption of new creative technologies?"

Portfolio Presentation Strategy:

• AI Showcase: Dedicate a specific segment of your presentation to your AI work. Explain the "why" and "how" behind its use, not just the "what."

• Process-Driven Narrative: For each key project, clearly outline the problem, your strategic approach, the tools used (especially AI), the iterative process, and the final outcome with its business impact.

• Efficiency Metrics: If possible, present data or anecdotes that quantify the time or resource savings achieved through your efficient workflows or AI utilization.

• Visual Storytelling: Use your presentation slides as an extension of your portfolio – make them visually engaging, on-brand, and clear.

📝 Enhancement Note: The interview will heavily focus on practical application of AI, efficiency, and strategic thinking. Candidates must be ready to demonstrate their ability to execute quickly and effectively, backed by concrete examples from their portfolio.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application and resume through the provided application link on smartrecruiters.com.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your proficiency with AI design tools (e.g., Midjourney, DALL·E) and your ability to streamline creative workflows. Highlight case studies that showcase the efficiency gains and quality improvements achieved.

• Resume Optimization: Tailor your resume to emphasize your 4-7 years of experience, specific skills in Adobe Creative Suite, Figma, Canva, and AI tools, and any experience in global or tech-driven organizations. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to translating complex concepts into visuals, and how you manage global brand consistency. Prepare specific examples for potential interview questions, focusing on AI integration and efficiency.

• Company Research: Thoroughly research QIMA, its services, target markets, and existing brand identity. Understand their commitment to innovation, AI, and their client-centric approach to better align your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.