Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer Company: QIMA Location: Madrid, Spain / Budapest, Hungary / London, United Kingdom Job Type: Full-time Category: Marketing / Creative & Media / Art & Design Date Posted: January 30, 2026 Experience Level: 5-10 Years Remote Status: Remote Solely

🚀 Role Summary

• This role focuses on leveraging AI-powered design tools and efficient creative workflows to produce high-impact brand assets for a global organization.
• The Senior Brand Designer will be instrumental in translating complex technical and service-related concepts into clear, engaging visual communications across digital, social, and print channels.
• Key to success will be the ability to collaborate effectively with multidisciplinary and regional teams, ensuring brand consistency while embracing innovation and speed.
• The position demands a strong understanding of brand design principles, multi-channel campaign execution, and a proactive approach to staying current with design trends and emerging technologies, particularly AI in creative processes.

📝 Enhancement Note: The original job description is for a "Senior Brand Designer" and explicitly mentions AI tools, creative workflows, and speed. This enhancement categorizes it under operations-adjacent fields like Marketing Operations or Creative Operations due to the emphasis on workflow efficiency, tool utilization, and cross-functional collaboration for scaled creative output. The target audience is therefore operations professionals interested in roles that bridge creative execution with process optimization.

📈 Primary Responsibilities

• Develop and execute high-quality visual designs for a diverse range of channels, including digital campaigns, social media content, print collateral, and web assets, ensuring strict adherence to QIMA's global brand guidelines.
• Champion the integration and utilization of AI-powered design tools and automation technologies to significantly accelerate creative workflows, enhance design output, and maintain a competitive edge in production speed.
• Translate intricate technical information and service offerings into clear, compelling, and visually engaging narratives that resonate with a global client base and diverse audiences.
• Engage in proactive and agile collaboration with marketing, product, digital, and regional teams worldwide, facilitating rapid iteration, concept refinement, and timely delivery of creative assets.
• Establish, maintain, and evolve comprehensive visual systems, standardized templates, and robust design libraries to ensure scalable, efficient, and consistent brand execution across all touchpoints.
• Continuously research and integrate emerging design trends, new technologies, and advancements in AI capabilities to optimize creative workflows and elevate the quality and impact of design solutions.
• Balance the imperative for innovation and creative exploration with the necessity of maintaining unwavering brand consistency within a dynamic, fast-paced operational environment.

📝 Enhancement Note: These responsibilities are framed to highlight the operational aspects of a creative role, emphasizing process, efficiency, tool utilization, and cross-functional collaboration, which are core to operations roles.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Visual Communication, Graphic Design, or a closely related field, or equivalent practical experience demonstrating a strong command of design principles and application.

Experience:

• 4-7 years of professional design experience, with a strong preference for candidates who have worked within global organizations, technology-driven companies, or environments focused on rapid iteration and scaled creative production.
• Demonstrated success in building and maintaining brand consistency across multiple platforms and markets.
• Proven ability to manage multiple projects simultaneously, adapt quickly to changing priorities, and deliver high-quality creative outputs under tight deadlines.

Required Skills:

• Brand Design Expertise: Deep understanding of brand identity development, visual systems, and maintaining brand integrity across diverse media.
• Visual Design Proficiency: Strong aesthetic sensibility and ability to create compelling graphics, layouts, and visual narratives.
• Design Software Mastery: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and Canva.
• AI Design Tool Integration: Practical experience and demonstrable skill with emerging AI-powered design tools (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly) for ideation, asset generation, and workflow acceleration.
• Cross-Functional Collaboration: Proven ability to work effectively with marketing, product, and digital teams, understanding their needs and translating them into impactful design solutions.
• Communication & Simplification: Exceptional ability to distill complex technical and service-related concepts into clear, concise, and visually accessible communications.
• Adaptability & Agility: Demonstrated capacity to work quickly, iterate rapidly, and deliver high-quality results in a fast-paced, evolving environment.

Preferred Skills:

• Video Design & Editing: Experience in designing for video content and basic video editing capabilities.
• Web Design & UX/UI Fundamentals: Understanding of web design principles and user experience best practices.
• Global Brand Execution: Experience in adapting brand assets for diverse cultural contexts and international markets, demonstrating cultural sensitivity.
• Template & System Development: Experience in creating and managing scalable design templates and libraries for efficient production.
• Project Management Basics: Familiarity with project management methodologies for creative workflows.

📝 Enhancement Note: The "Required Skills" section has been expanded to explicitly include AI design tools as a core competency, reflecting the job description's emphasis. The "Preferred Skills" are inferred based on the role's context within a global tech-adjacent company and the need for multi-channel execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Creative Excellence: Showcase a diverse range of high-quality design projects that demonstrate strong aesthetic judgment, creative problem-solving, and successful brand representation.
• Efficiency in Production: Include examples that highlight your ability to streamline creative processes, utilize time-saving tools (including AI), and deliver results efficiently without compromising quality.
• Innovative Tool Usage: Feature projects where you have effectively integrated emerging technologies, particularly AI-powered design tools, to achieve unique visual outcomes or accelerate workflow.
• Business Acumen: Present case studies or project descriptions that articulate how your design solutions directly supported business objectives, simplified complex concepts, or engaged specific target audiences.
• Multi-Channel Application: Demonstrate experience in designing for various platforms, including digital campaigns, social media, web, and print, showcasing adaptability across different media.

Process Documentation:

• Workflow Optimization: Be prepared to discuss and illustrate how you approach designing and implementing efficient creative workflows, including your methodology for incorporating AI and automation.
• System Implementation & Maintenance: Detail your experience in developing, maintaining, and evolving design systems, brand guidelines, and template libraries for consistent and scalable execution.
• Performance Analysis: While not a direct analyst role, be ready to discuss how you measure the effectiveness of your designs and how you use feedback to iterate and improve processes and outcomes.

📝 Enhancement Note: This section emphasizes the operational aspects of a designer's portfolio, focusing on process, efficiency, tool integration, and demonstrable business impact, aligning with operations hiring manager expectations.

💵 Compensation & Benefits

Salary Range:

• Given the "Senior" title, 4-7 years of experience, and the remote nature across major European cities (London, Madrid, Budapest), a competitive salary range can be estimated.
  • London, UK: £50,000 - £75,000 per annum. (Based on London's high cost of living and competitive market rates for senior creative roles).
  • Madrid, Spain: €45,000 - €65,000 per annum. (Reflects Madrid's market and cost of living, generally lower than London).
  • Budapest, Hungary: HUF 15,000,000 - HUF 22,000,000 per annum. (Considering Budapest's lower cost of living and local salary benchmarks).
• The final salary will be determined by experience, qualifications, and the specific location of the candidate.

Benefits:

• Remote Work Flexibility: Opportunity to work from home, offering a better work-life balance and eliminating commute time.
• Global Exposure: Work with a diverse, international team and contribute to a globally recognized brand.
• Innovation Focus: Be part of a company that actively embraces new technologies, including AI tools, to enhance creative processes.
• Professional Development: Potential for learning and growth within a dynamic industry and a company committed to innovation.
• Standard Benefits: Likely includes paid time off, health insurance (region-dependent), and other statutory benefits applicable to the employee's location.

Working Hours:

• Standard full-time hours, typically around 35-40 hours per week, with flexibility expected to meet project deadlines and accommodate cross-regional team collaboration. The remote nature allows for potential adjustments within reasonable working hours.

📝 Enhancement Note: Salary ranges are estimated based on the provided locations (London, Madrid, Budapest) and the "Senior" experience level. Research was conducted using aggregated salary data for senior graphic/brand designers in these respective cities, factoring in cost of living and market demand. Benefits are inferred based on typical offerings for remote, international roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Testing, Inspection, and Certification (TIC) - a critical sector supporting global supply chains, product safety, sustainability, and innovation. QIMA operates at the intersection of traditional services and advanced technology. Company Size: QIMA employs over 6,000 individuals globally, indicating a large, established international organization with significant operational scale and reach. Founded: QIMA was founded in 2005, suggesting a company with over a decade of experience and established market presence, now in a growth phase focused on technological advancement.

Team Structure:

• The Senior Brand Designer will likely be part of the Marketing or Creative department, collaborating closely with internal marketing teams, product development, and digital strategy units.
• The role involves working with a global team, necessitating clear communication channels and potentially reporting to a Marketing Director, Head of Creative, or a similar leadership position within the marketing function.
• Cross-functional collaboration is a key aspect, requiring interaction with various departments across different geographical regions to ensure cohesive brand messaging and campaign execution.

Methodology:

• QIMA emphasizes a culture of "relentless care for clients" and "intuitive solutions that blend deep tech and human intelligence." This suggests a client-centric approach combined with a forward-thinking adoption of technology.
• The company is actively leveraging AI and data to disrupt the TIC industry, indicating an operational methodology that values innovation, efficiency, and data-driven decision-making in its service delivery and internal processes.
• The creative team is expected to use AI tools and smart workflows for fast, quality delivery, pointing to a process-oriented mindset within creative execution.

Company Website: https://www.qima.com/

📝 Enhancement Note: The company culture and methodology sections are enriched with details from QIMA's provided description, focusing on their mission, tech integration (AI), and client-centric approach, all of which are relevant to how operations professionals would integrate into such an environment.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as "Senior," indicating a role with significant autonomy, responsibility for complex projects, and the expectation to mentor or guide less experienced team members. It sits above an entry-level or mid-level designer, requiring strategic thinking and a proactive approach to problem-solving within the brand design domain. Reporting Structure: The Senior Brand Designer likely reports to a Marketing Manager, Creative Director, or Head of Brand, who oversees the broader marketing and creative strategy. This position will liaves closely with other operational functions like digital marketing, product marketing, and potentially sales enablement teams. Operations Impact: The role's impact is directly tied to enhancing QIMA's brand perception, supporting marketing campaigns, and ensuring consistent visual communication across all touchpoints. By simplifying complex service offerings through design and leveraging efficient workflows, this role contributes to effective lead generation, customer engagement, and overall brand equity, which are key metrics for GTM operations.

Growth Opportunities:

• Specialization & Leadership: Potential to become a subject matter expert in AI-driven design or lead specific branding initiatives, eventually moving into a Brand Lead or Creative Lead role.
• Cross-Functional Expertise: Opportunity to deepen understanding of marketing operations, digital strategy, and product marketing by working closely with these teams, potentially leading to roles in integrated marketing or GTM strategy.
• Process Improvement Leadership: As a senior member, there's a chance to influence and lead the adoption of new design technologies and workflow optimizations across the broader creative or marketing operations function.

📝 Enhancement Note: This analysis frames the "Senior Brand Designer" role through an operations lens, highlighting its strategic contribution to GTM efforts and outlining potential career paths that leverage operational skills within a creative context.

🌐 Work Environment

Office Type: The role is designated as "Remote Solely," meaning there is no requirement to work from a physical QIMA office. Employees have the flexibility to work from their home office. Office Location(s): While the role is remote, the job posting lists potential locations as London, United Kingdom; Madrid, Spain; and Budapest, Hungary. This suggests that candidates may be hired in these regions, implying potential for future hybrid opportunities or regional team meetups, though the primary setup is remote.

Workspace Context:

• Autonomous Work: The remote setup requires a high degree of self-discipline, time management, and ability to work independently while staying connected to the team.
• Digital Collaboration Tools: Expect extensive use of collaboration platforms (e.g., Slack, Microsoft Teams, Asana, Trello) for communication, project management, and file sharing. Proficiency in these tools is essential for seamless remote operations.
• Technology Integration: The role's emphasis on AI design tools means the work environment will be technologically advanced, requiring a reliable internet connection and potentially specific hardware or software configurations.

Work Schedule:

• Full-time employment, typically 35-40 hours per week. While remote, candidates are expected to align with core working hours conducive to collaboration with global teams, especially those in European time zones. Flexibility may be allowed, but responsiveness and meeting project deadlines are paramount.

📝 Enhancement Note: The "Work Environment" section focuses on the implications of a remote-only setup for an operations-minded professional, emphasizing tool usage, autonomy, and collaboration strategies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly regarding AI tool usage and brand design.
• Skills Assessment/Portfolio Review: This stage will likely involve a deep dive into your portfolio. Be prepared to present specific projects, discuss your design process, explain your rationale, and articulate how you've used AI and other tools for efficiency and impact. You may be asked to walk through a case study demonstrating problem-solving and outcome.
• Hiring Manager Interview: A discussion with the hiring manager to assess your fit with the team, your understanding of QIMA's brand and mission, and your strategic approach to brand design within an operational context.
• Cross-Functional/Team Interview: You might meet with members of the marketing, product, or digital teams to evaluate your collaboration skills and ability to integrate with different functional areas.
• Final Interview: Potentially a conversation with a senior leader to confirm cultural fit and overall suitability for the role.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate a section or specific projects to showcase your experience with AI design tools. Clearly explain the problem, your approach using AI, the process, and the resulting impact.
• Demonstrate Efficiency: For each project, briefly outline the timeline or resource constraints and how you optimized the workflow. Quantify efficiency gains if possible (e.g., "reduced design time by X%").
• Showcase Brand Consistency: Select projects that clearly illustrate your ability to maintain and evolve brand guidelines across different channels and contexts.
• Simplify Complex Concepts: Include examples where you successfully translated technical or service-based information into easily understandable visuals.
• Tailor to QIMA: Research QIMA's current branding and marketing efforts. If possible, include a speculative piece or a discussion point that shows how you'd approach their brand challenges.

Challenge Preparation:

• Case Study Presentation: Be ready to present one or two key projects from your portfolio in detail. Focus on the "why," "how," and "what" of your work – the business objective, your process (including tools and collaboration), and the measurable results or impact.
• AI Tool Scenario: You might be given a hypothetical scenario and asked how you would use AI tools to solve a specific design challenge for QIMA. Think about ideation, asset generation, and workflow optimization.
• Brand Consistency Exercise: Be prepared to discuss how you'd ensure brand consistency across a global, remote team, possibly involving template creation or guideline enforcement.

📝 Enhancement Note: This section provides actionable advice for preparing a portfolio and interview for a role that emphasizes operational efficiency and technology integration within a creative function.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing), Illustrator (vector graphics), and InDesign (layout and print design).
• Figma: A collaborative interface design tool widely used for UI/UX design, prototyping, and design system management, crucial for team-based design workflows.
• Canva: A user-friendly graphic design platform that allows for quick creation of various visual content, often used for social media and simpler marketing materials.
• AI Design Tools: Proficiency in tools such as Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, or similar AI-powered platforms for image generation, ideation, and workflow acceleration.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics is key. Familiarity with basic analytics for digital content (e.g., engagement rates on social media, click-through rates on digital ads) would be beneficial.

CRM & Automation:

• No direct CRM or automation tool requirements are specified for this role, but an understanding of how design assets are used within marketing automation platforms or CRM campaigns would be advantageous.

📝 Enhancement Note: This section explicitly lists the design tools mentioned in the job description and infers related technologies common in a modern, globally distributed creative team.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A core value at QIMA, meaning designs should always serve to better communicate value and build trust with clients.
• Innovation & Technology Adoption: The company actively seeks to disrupt its industry through technology, making a culture that embraces new tools like AI and efficient workflows highly valued.
• Efficiency & Speed: The emphasis on "fast delivery without sacrificing quality" points to a culture that prioritizes streamlined processes and agile execution.
• Global Collaboration: Working across diverse teams and regions requires a value for open communication, respect for different perspectives, and a unified approach to brand messaging.
• Quality & Diligence: Despite the speed, maintaining high standards in design execution and ensuring product/service trust remains paramount.

Collaboration Style:

• Remote & Asynchronous: Expect a collaboration style that heavily relies on digital tools and clear documentation to facilitate communication across time zones.
• Cross-Functional Synergy: Collaborative efforts will span marketing, product, and digital teams, requiring the designer to be a proactive partner in achieving shared goals.
• Feedback-Driven Iteration: The process involves continuous feedback loops with stakeholders to refine concepts and ensure designs meet evolving requirements.
• Knowledge Sharing: A culture that encourages sharing best practices, design trends, and insights, particularly around new technologies like AI, to elevate the entire team's capabilities.

📝 Enhancement Note: This section extrapolates QIMA's stated values and operational approach to define the expected collaborative and cultural norms for a Senior Brand Designer within the company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The primary challenge will be maintaining high-quality design standards while meeting aggressive deadlines and rapid iteration cycles, especially with the integration of new AI tools.
• Global Brand Consistency: Ensuring a unified and impactful brand presence across diverse cultural contexts and markets, while working remotely with distributed teams.
• Integrating AI Seamlessly: Effectively leveraging AI tools not just for output, but for genuine workflow optimization and creative enhancement, requiring continuous learning and experimentation.
• Translating Technical Complexity: Consistently simplifying intricate technical and service-related information into visually digestible and engaging content for varied audiences.

Learning & Development Opportunities:

• AI Design Mastery: Deepen expertise in cutting-edge AI design tools and their application in professional creative workflows.
• Global Brand Strategy: Gain insights into international branding strategies, market adaptation, and cross-cultural design sensitivities.
• Cross-Departmental Acumen: Develop a broader understanding of marketing operations, digital campaign management, and product marketing through close collaboration.
• Process Optimization Leadership: Opportunities to influence and lead the implementation of new creative processes and technologies within the marketing function.

📝 Enhancement Note: Challenges and growth opportunities are framed to reflect the operational demands of the role, including tool integration, process optimization, and cross-functional collaboration, relevant to an operations-minded candidate.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to significantly speed up your design process without compromising quality. What tools or strategies did you employ?" (Focus on efficiency, tool utilization, and process).
• "How would you approach creating a visual campaign for a complex B2B service like QIMA's, and what role would AI play in that process?" (Assesses ability to simplify complexity, strategic thinking, and AI integration).
• "Walk us through your process for ensuring brand consistency across multiple global markets. How do you manage feedback from diverse stakeholders?" (Evaluates brand management, collaboration, and stakeholder management skills).

Company & Culture Questions:

• "What excites you about QIMA's mission and the TIC industry? How do you see your design skills contributing to our growth?" (Tests understanding of the company and industry, and personal motivation).
• "Given our focus on AI and innovation, how do you stay current with emerging design technologies, and how do you evaluate new tools for adoption?" (Assesses proactivity, learning agility, and technological curiosity).
• "Describe your ideal remote working environment and how you ensure effective collaboration with geographically dispersed teams." (Evaluates remote work aptitude and collaboration style).

Portfolio Presentation Strategy:

• Structure for Impact: For each portfolio piece, clearly articulate the objective, your role, the process (highlighting AI/efficiency tools), the challenges, and the outcome/impact. Use a consistent narrative structure (e.g., STAR method).
• Quantify Results: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, conversion rates, efficiency gains).
• Show, Don't Just Tell: Use visuals effectively to present your work. Be prepared to explain your design choices and rationale in detail.
• Demonstrate AI Workflow: Explicitly show how AI was used in your process – whether for ideation, asset generation, style transfer, or workflow automation. Explain the benefits derived.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's operational capabilities, strategic thinking, and alignment with QIMA's emphasis on AI, efficiency, and global collaboration, reflecting common interview strategies for roles bridging creative and operational functions.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the QIMA careers portal linked from the job posting.
• Portfolio Customization: Curate your online portfolio to prominently feature projects demonstrating your proficiency with AI design tools, workflow efficiency, and successful brand execution for complex services. Ensure clear case studies for 2-3 key projects.
• Resume Optimization: Tailor your resume to highlight keywords such as "Brand Design," "AI Design Tools," "Creative Workflow Optimization," "Cross-Functional Collaboration," "Global Branding," and specific software proficiencies. Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, your approach to efficiency, and your experience with AI tools. Prepare specific examples for common interview questions related to collaboration, problem-solving, and brand strategy.
• Company Research: Thoroughly research QIMA's mission, services, and current marketing initiatives. Understand their industry (TIC) and identify how your design expertise can support their business objectives and brand growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.