Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Ornikar

Location: Paris, Ile-of-France, France

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2025-10-06

Experience Level: 6-9 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the evolution of Ornikar's brand design system, with a strategic focus on integrating Artificial Intelligence (AI) as a core driver for innovation and market differentiation.

• Drive the application and consistent declination of the brand's visual identity across all customer touchpoints, including marketing campaigns, product interfaces, social advertising, video online (VOL), CRM communications, and the company website.

• Lead the end-to-end creation of marketing assets, leveraging AI tools to enhance both the creative process and the delivery of personalized, high-impact brand experiences.

• Optimize production workflows in collaboration with the Marketing Content Management team, utilizing collaborative tools and AI integrations to foster agility and efficiency in asset creation.

• Partner with growth teams to measure the visual impact of campaigns through key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement metrics, utilizing AI-driven data analysis for strategic adjustments.

• Manage, mentor, and inspire the brand design team, guiding them in the adoption of AI tools and methodologies to ensure skill development, maintain high-quality deliverables, and streamline operational processes.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer with a strong emphasis on leveraging AI in creative workflows. The responsibilities highlight a blend of strategic brand stewardship, hands-on asset creation, process optimization, and team leadership, all within a digital-first, growth-oriented environment. The specific mention of AI tools like Adobe Firefly, Midjourney, RunwayML, and Figma AI plugins indicates a proactive approach to integrating cutting-edge technology into brand design.

📈 Primary Responsibilities

• Brand Design System Evolution: Define, develop, and continuously refine Ornikar's comprehensive brand design system, ensuring AI is a central component for creative innovation and brand distinction.

• Visual Identity Application: Ensure consistent and impactful application of Ornikar's visual identity across all marketing channels, product interfaces, digital advertising, email marketing, and web presence.

• AI-Powered Asset Creation: Lead the conceptualization and production of marketing assets, utilizing AI tools (e.g., Adobe Firefly, Midjourney, RunwayML, Figma AI plugins) to accelerate creation, foster personalization, and enhance brand experience quality.

• Workflow Optimization: Collaborate with Marketing Content Management to streamline asset production workflows, implementing agile methodologies and integrated AI solutions for increased efficiency and responsiveness.

• Performance Measurement & Iteration: Work with growth teams to define and track key visual performance indicators (KPIs), utilizing data analysis and market insights, amplified by AI, to inform and optimize creative strategies.

• Team Leadership & Development: Manage, mentor, and inspire the brand design team, fostering their adoption of AI tools and best practices, ensuring high standards of quality, and promoting continuous skill enhancement.

• Cross-Functional Collaboration: Partner closely with marketing, product design, and growth teams to ensure overarching brand consistency and to explore emerging AI opportunities for brand expression.

📝 Enhancement Note: The responsibilities clearly outline a senior-level role where strategic thinking, team leadership, and cutting-edge technology adoption are paramount. The emphasis on AI integration is a defining characteristic, suggesting a need for candidates who are not only skilled designers but also forward-thinking technologists.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating exceptional design capabilities is crucial. A background in Graphic Design, Visual Communications, Digital Art, or a related field is expected.

Experience:

• A minimum of 6 to 9 years of dedicated experience in brand design, with a significant portion of this in digital environments or fast-paced, high-growth companies.

Required Skills:

• Brand Design Expertise: Deep understanding of brand strategy, visual identity development, and the ability to create compelling brand narratives.

• AI Tool Proficiency: Demonstrated experience and strong appetite for exploring and utilizing AI tools for creative production (e.g., Adobe Firefly, Midjourney, RunwayML, Dall-E, AI plugins for Figma).

• Motion Design & Video Editing: Solid skills in motion graphics and video editing, essential for creating dynamic digital content.

• UX/UI Sensibility: Ability to blend graphic design excellence with user experience and user interface principles to create engaging and coherent brand experiences.

• Cross-Functional Collaboration: Excellent communication and interpersonal skills to work effectively with marketing, product, and growth teams.

• Creative Application: Proven ability to translate creative concepts into impactful marketing assets that drive business objectives.

• Agility & Organization: Capacity to manage multiple projects, prioritize tasks effectively, and adapt to a dynamic, evolving work environment.

• Critical Thinking & Design Culture: Strong analytical skills, a well-developed critical eye, and a robust understanding of contemporary design trends and best practices.

Preferred Skills:

• Experience in managing or mentoring a design team.

• Familiarity with A/B testing creative concepts and analyzing their performance.

• Understanding of data-driven marketing strategies and how design contributes to business KPIs.

• Experience with collaborative design tools and project management software (e.g., Figma, Trello, Slack).

📝 Enhancement Note: The requirements strongly favor candidates with practical experience in digital design and a proactive approach to adopting new technologies, particularly AI. The emphasis on "appetence" for AI and "exploration and experimentation" suggests a need for a candidate who is a thought leader in this emerging space.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: Include examples of how you've developed or evolved a brand design system, demonstrating its application across various touchpoints and highlighting the strategic thinking behind it.

• AI Integration Case Studies: Present specific projects where AI tools were leveraged to accelerate production, enhance creativity, or achieve unique visual outcomes. Clearly articulate the tools used, the challenges addressed, and the results obtained.

• Cross-Platform Application: Showcase a range of assets created for different channels (digital ads, social media, web, video), emphasizing consistency in brand execution and adaptability to platform requirements.

• Impact-Driven Design: Provide examples where your design work has demonstrably contributed to business objectives, such as increased engagement, conversion rates, or brand recall. Quantify impact where possible.

Process Documentation:

• Workflow Design: Demonstrate your approach to designing and optimizing creative production workflows, particularly those involving AI tools and cross-functional collaboration.

• Tool Integration: Illustrate how you integrate various design and AI tools (e.g., Figma, Adobe suite, generative AI platforms, project management software) to create efficient and effective creative pipelines.

• Performance Analysis: Show how you approach measuring the effectiveness of design assets, using data and KPIs to iterate and improve future creative output.

📝 Enhancement Note: The portfolio requirements are heavily geared towards showcasing practical application of AI in design and a structured approach to creative processes. Candidates should be prepared to articulate not just the visual outcome, but the strategic intent, the process employed (especially AI integration), and the measurable impact.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Brand Designer with 6-9 years of experience in Paris, France, with a focus on AI and digital growth environments, the estimated annual gross salary range is €55,000 - €75,000. This range can vary based on the candidate's specific experience, skill set, and negotiation.

Benefits:

• Work-Life Balance: 1 day of RTT (Réduction du Temps de Travail) per month, in addition to 25 legal vacation days.

• Hybrid Work Model: A structured hybrid telework policy, allowing for 1 day of remote work per week.

• Meal & Transport Allowance: A Swile card providing €11/day for meal vouchers (50% employer-covered) and a €42/month transport reimbursement (100% employer-covered).

• Wellness & Fitness: Access to a sports and well-being subscription through Gymlib.

• Health Coverage: Comprehensive complementary health insurance provided by Alan.

• Professional Development: Access to the Edflex educational platform for continuous learning and skill development.

• Employee Perks: Opportunity to get your driving license for free and access to numerous discounts and benefits via Leeto, the CSE partner.

Working Hours: The standard working hours are approximately 40 hours per week, aligning with French labor laws, with the flexibility offered by the hybrid work arrangement.

📝 Enhancement Note: The salary estimation is based on average compensation data for senior design roles in Paris, considering the specific industry (tech/startup scale-up) and the emphasis on AI and digital growth. The benefits package is comprehensive and typical for a French scale-up environment, with a strong focus on employee well-being and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ornikar operates in the Automotive and Insurance Tech (Insurtech) sector, aiming to revolutionize the traditional driving school and car insurance experience.

Company Size: Ornikar is a French scale-up, indicating a growth phase characterized by increasing structure, product development, and market expansion. This environment typically offers opportunities for significant impact and professional development.

Founded: Founded with a vision to disrupt the established norms in driving education and insurance, Ornikar has grown into a significant player in the French tech landscape.

Team Structure:

• The Marketing team is central to Ornikar's strategy, focusing on innovative communication to build brand awareness and support growth.

• The Senior Brand Designer will likely work within or closely with a dedicated Brand Design team, reporting to a Marketing or Design Lead.

Methodology:

• Data-Driven Creativity: A core principle is to combine creativity with data analysis to measure impact and refine strategies, with AI playing an increasingly significant role.

• Agile & Iterative: The company culture embraces agility, encouraging experimentation and continuous improvement in both creative output and operational processes.

• Innovation Focused: There's a clear emphasis on embracing new technologies, particularly AI, to drive innovation and maintain a competitive edge.

Company Website: https://careers.ornikar.com

📝 Enhancement Note: Ornikar presents itself as an innovative, growth-oriented scale-up focused on digital transformation within the automotive and insurance sectors. The culture appears to value agility, data-informed decision-making, and the adoption of new technologies like AI.

📈 Career & Growth Analysis

Operations Career Level: This role is defined as "Senior," indicating a position of significant responsibility and expertise. It implies leadership in brand design strategy, mentorship of junior designers, and a key role in shaping the brand's visual direction, especially concerning AI integration. This level typically requires independent work, strategic contribution, and the ability to influence cross-functional teams.

Reporting Structure: The Senior Brand Designer will likely report to a Head of Marketing, a Creative Director, or a Marketing Manager. They will also be responsible for managing and guiding a team of brand designers, fostering their growth and ensuring the quality of their output.

Operations Impact: The Senior Brand Designer's influence will be substantial, directly impacting brand perception, customer engagement, and the effectiveness of marketing campaigns. By championing AI in design, this role has the potential to significantly boost creative efficiency, personalize customer experiences, and drive business growth through more impactful visual strategies.

Growth Opportunities:

• Leadership Development: Opportunity to formally lead and grow a design team, developing management and mentorship skills.

• AI Specialization: Become a subject matter expert at Ornikar in AI-driven brand design, potentially leading to specialized roles or advanced AI integration projects.

• Strategic Influence: Contribute to high-level brand strategy discussions and influence the overall direction of Ornikar's visual communication.

• Industry Visibility: As a pioneer in AI integration within brand design, there's potential for industry recognition and thought leadership.

• Career Advancement: Potential to move into roles like Creative Director, Head of Brand, or positions focused on emerging technologies within the marketing function.

📝 Enhancement Note: This role is designed for an experienced designer looking to make a significant impact, lead initiatives, and grow within a dynamic scale-up environment. The focus on AI provides a unique opportunity for specialization and career advancement in a cutting-edge field.

🌐 Work Environment

Office Type: Ornikar offers a hybrid work environment, combining in-office collaboration with remote flexibility. The office is located at 172 Bd de la Villette, Paris. This setup aims to balance the benefits of in-person teamwork and ideation with the autonomy and work-life balance of remote work.

Office Location(s): The primary office is in Paris, France, specifically in the 19th arrondissement. This location is accessible for local commuting and offers a vibrant urban setting.

Workspace Context:

• Collaborative Hub: The office environment is designed to foster collaboration, encouraging interaction among team members from different departments, especially during designated in-office days.

• Tech-Enabled: As a tech-focused company, expect access to modern design tools and potentially AI-integrated software within the office setup.

• Team Interaction: In-office days provide opportunities for direct engagement with the marketing team, design peers, and other stakeholders, crucial for brainstorming, feedback sessions, and team building.

Work Schedule: The role adheres to standard French working hours (approximately 40 hours/week). The hybrid model allows for 1 day of telework per week, offering flexibility in managing personal schedules and optimizing work focus.

📝 Enhancement Note: The hybrid model suggests a company that trusts its employees and values a balance between collaborative in-office work and individual productivity. The office location in Paris provides a central base for operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Call (35 min): A preliminary discussion with Romane, the Lead Talent Acquisition Manager, or potentially the future manager, to assess initial fit and understand motivations.

• Manager Interview (1 hour): A deeper dive into the role's specifics, team dynamics, and strategic objectives with your future manager.

• Case Study/Technical Test (1 hour): A practical assessment designed to simulate real job tasks, evaluating your problem-solving skills and creative approach, likely focusing on AI integration and brand application.

• Culture Fit Interview (1 hour): An opportunity to meet current team members, understand Ornikar's rituals, methodologies, and vision, and assess mutual cultural alignment.

Portfolio Review Tips:

• AI Integration Emphasis: Clearly highlight projects where AI was a key component. Detail the AI tools used, the rationale behind their selection, and the specific impact on the creative process and final output.

• Brand System & Consistency: Showcase your ability to build and maintain a cohesive brand identity. Use examples to demonstrate how you ensure consistency across diverse platforms and touchpoints.

• Impact & Metrics: Where possible, quantify the impact of your design work. Present data on how your creative assets performed against KPIs (e.g., engagement rates, conversion lifts, click-through rates).

• Workflow & Collaboration: Briefly explain your design process, especially how you collaborate with others and manage workflows, particularly when integrating new technologies like AI.

• Visual Storytelling: Present your portfolio not just as a collection of images, but as a narrative of your skills, approach, and achievements.

Challenge Preparation:

• AI Use Cases: Be ready to discuss innovative ways AI can be applied to brand design beyond current industry standards. Think about generative design, personalized content creation, trend analysis, and workflow automation.

• Problem-Solving: Prepare to articulate how you would approach a specific brand design challenge for Ornikar, considering their market, audience, and strategic goals, with a focus on AI solutions.

• Team Collaboration: Practice explaining how you would collaborate with marketing, product, and growth teams, and how you would mentor junior designers in adopting new AI tools and workflows.

📝 Enhancement Note: The interview process is structured to evaluate technical skills, cultural fit, and strategic thinking, with a significant emphasis on AI proficiency and practical application. Candidates should prepare to demonstrate their understanding of AI's role in modern brand design.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools is essential, likely including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma for collaborative design and prototyping.

• AI Creative Tools: Hands-on experience with generative AI platforms such as Adobe Firefly, Midjourney, RunwayML, and DALL-E is a key requirement. Familiarity with AI plugins for design software (e.g., Figma AI plugins) is also expected.

• Motion Graphics & Video: Expertise in tools for motion design and video editing (e.g., Adobe After Effects, Premiere Pro, or similar).

Analytics & Reporting:

• Data Analysis Tools: Experience with tools or platforms for analyzing campaign performance and user engagement data. While not explicitly listed, familiarity with analytics dashboards and the ability to interpret data for design optimization is crucial.

• KPI Tracking: Understanding how to define and track key performance indicators relevant to visual assets and brand campaigns.

CRM & Automation:

• Marketing Automation Platforms: Familiarity with CRM and marketing automation tools (e.g., Salesforce, HubSpot, or similar) to understand how visual assets are deployed in campaigns.

• Project Management & Collaboration: Proficiency in collaborative platforms like Trello, Asana, or Jira, and communication tools such as Slack, to manage projects and team interactions efficiently.

📝 Enhancement Note: The technology stack heavily emphasizes AI-powered creative tools, alongside traditional design software and collaborative platforms. Candidates must demonstrate proficiency in leveraging AI to enhance design processes and outcomes.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: Ornikar values a forward-thinking approach, encouraging the exploration and adoption of new technologies like AI to push creative boundaries and improve processes.

• Collaboration & Synergy: Strong emphasis placed on working together across teams (Marketing, Product, Growth) to ensure brand consistency and collective success.

• Data-Driven Impact: A commitment to measuring the effectiveness of creative work through data and KPIs, ensuring that design contributes directly to business objectives.

• Agility & Adaptability: The company thrives in a dynamic environment, expecting team members to be flexible, organized, and able to adapt quickly to evolving priorities and market trends.

• Excellence & Quality: While embracing new methods, there is an unwavering commitment to maintaining high standards of creative quality and brand integrity.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with marketers, product managers, and growth specialists to align on strategy and execution.

• Feedback & Iteration: A culture that encourages constructive feedback and iterative design processes to continuously improve creative output.

• Knowledge Sharing: Team members are expected to share their expertise, especially regarding new tools and methodologies like AI, fostering a learning environment.

📝 Enhancement Note: The company culture appears to be a blend of startup agility, a strong focus on innovation (particularly AI), and a results-oriented approach driven by data. Collaboration is key, with an expectation of proactive communication and shared learning.

⚡ Challenges & Growth Opportunities

Challenges:

• Pioneering AI in Design: Being at the forefront of AI integration in brand design presents challenges in establishing best practices, managing evolving toolsets, and ensuring ethical and high-quality AI-generated outputs.

• Balancing AI Efficiency with Creative Vision: Finding the optimal balance between leveraging AI for speed and scale, while maintaining a distinct, innovative, and human-centric brand identity.

• Cross-Departmental Alignment: Ensuring consistent brand messaging and visual quality across all touchpoints requires strong collaboration and alignment with diverse teams, each with potentially different priorities.

• Rapidly Evolving Landscape: The field of AI is constantly changing, requiring continuous learning and adaptation to new tools, techniques, and ethical considerations.

Learning & Development Opportunities:

• AI Specialization: Become a recognized expert in AI-driven brand design within the company and potentially the industry.

• Leadership Track: Develop strong team management, mentorship, and strategic leadership skills by guiding the brand design team.

• Industry Exposure: Access to cutting-edge AI tools and platforms, along with opportunities for training and workshops through Edflex and external resources.

• Strategic Contribution: Play a pivotal role in shaping Ornikar's brand strategy and visual future, contributing to high-impact business decisions.

📝 Enhancement Note: The role offers significant opportunities for growth by tackling the challenges of AI integration in design, developing leadership skills, and contributing strategically to a growing company.

💡 Interview Preparation

Strategy Questions:

• AI Integration Strategy: "How would you approach integrating generative AI into Ornikar's existing brand design system to enhance creativity and efficiency? What specific tools would you prioritize and why?" Prepare to discuss your process for evaluating AI tools and implementing them responsibly.

• Brand Consistency Across Channels: "Describe a time you had to ensure brand consistency across multiple, diverse marketing channels. How would you leverage AI to scale this effort effectively for Ornikar?" Focus on your process, collaboration techniques, and how you measure success.

• Measuring Design Impact: "What KPIs would you propose to measure the effectiveness of visual assets and brand campaigns at Ornikar? How would you use data and AI to iterate and improve creative performance?" Be ready to discuss specific metrics and analytical approaches.

Company & Culture Questions:

• Ornikar's Brand Vision: "Based on what you know about Ornikar, what opportunities do you see for evolving our brand design, particularly with the integration of AI?" Demonstrate your understanding of the company's mission and market.

• Team Collaboration: "How do you foster collaboration within a design team and with cross-functional stakeholders, especially when introducing new technologies like AI?" Highlight your communication style and experience working in agile environments.

• Driving Innovation: "Ornikar aims to be at the forefront of AI in its sector. How would you, as a Senior Brand Designer, champion innovation and encourage your team to explore new creative possibilities with AI?"

Portfolio Presentation Strategy:

• Narrative-Driven: Structure your portfolio presentation around key projects that best showcase your skills relevant to this role, particularly AI integration, brand system development, and impact.

• AI Use Case Focus: For each relevant project, clearly articulate the problem, your AI-driven solution, the tools used, your specific role, and the measurable outcomes. Be prepared to demo or walk through the process.

• Process & Rationale: Explain your design process, emphasizing how you approach creative challenges, collaborate with stakeholders, and integrate new technologies. Detail the rationale behind your creative decisions.

• Future Vision: Conclude by reiterating your vision for Ornikar's brand design, especially how you see AI further enhancing their brand identity and marketing efforts.

📝 Enhancement Note: Preparation should focus on demonstrating not just design talent, but also strategic thinking, leadership potential, and a deep understanding of how AI can be practically and powerfully applied to brand design within a growth-stage tech company.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the careers portal at https://careers.ornikar.com.

• Portfolio Customization: Tailor your portfolio to highlight your experience with AI tools (Adobe Firefly, Midjourney, RunwayML, etc.), brand design systems, and applying visual identity across digital touchpoints. Include case studies demonstrating measurable impact.

• Resume Optimization: Ensure your resume clearly articulates your 6-9 years of brand design experience, explicitly mentioning AI proficiency, digital/growth environment experience, and any leadership or mentorship roles. Use keywords like "Brand Design," "AI," "Visual Identity," "UX/UI," "Motion Design," and "Scale-up."

• Interview Preparation: Practice articulating your design process, especially how you leverage AI. Prepare specific examples for strategic and behavioral questions, focusing on collaboration, problem-solving, and your vision for design innovation at Ornikar. Review the company's current brand presence.

• Company Research: Deeply research Ornikar's mission, values, recent marketing campaigns, and their position in the automotive and insurtech market. Understand their commitment to innovation and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, especially regarding salary estimates and specific tool requirements, should be verified directly with the hiring organization during the application process.