Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Javvy Coffee Company

Location: Remote (United States)

Job Type: Salaried Full-Time

Category: Brand & Creative / Design Operations

Date Posted: February 23, 2026

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in shaping Javvy Coffee Company's visual brand identity across all consumer touchpoints, with a strong emphasis on packaging and digital marketplace presence.

• The Senior Brand Designer will be responsible for translating brand strategy into compelling visual assets that resonate with target audiences and drive both retail and e-commerce sales.

• This position requires a blend of creative conceptualization and meticulous execution, ensuring brand consistency and high-impact visual storytelling.

• The role demands close collaboration with cross-functional teams, including Marketing, Product, Growth, and Retail, to align creative output with business objectives.

📝 Enhancement Note: While the core job title is "Senior Brand Designer," this role has significant implications for "Design Operations" and "Brand Operations" by requiring the creation and management of brand assets that directly influence sales and market presence. The emphasis on CPG packaging, digital marketplaces (like Amazon), and production-ready files points to a need for systematic creative processes and brand stewardship.

📈 Primary Responsibilities

• Packaging & Label Design:

  • Design and iterate on new product labels and comprehensive packaging systems, ensuring aesthetic appeal and functional clarity.
  • Support the development of all packaging components, including primary labels, secondary packaging, inserts, and retail-ready displays.
  • Create realistic, high-quality mockups for internal reviews, retailer presentations, and promotional materials.
  • Prepare precise, production-ready dielines and print files, liaising with printers to ensure quality and adherence to specifications.

• Marketplace Creative Development:

  • Design high-converting creative assets for Amazon Product Detail Pages (PDPs), including main images, lifestyle shots, and infographics.
  • Develop A+ content modules, bundle imagery, and storefront assets to enhance online product visibility and appeal.
  • Create design assets for emerging marketplaces such as Instacart, TikTok Shop, and others, adapting brand storytelling for conversion-focused digital layouts.

• Retail & Brand Asset Creation:

  • Support the creation of visual assets for sales materials, presentations, and retailer pitch decks.
  • Translate established brand systems into effective designs for digital platforms, retail environments, and product packaging.
  • Ensure unwavering brand consistency across all customer-facing touchpoints, from product packaging to digital campaigns.

• Brand Stewardship & Collaboration:

  • Maintain and evolve Javvy's visual identity, ensuring its integrity and impact across all channels.
  • Partner cross-functionally with Marketing, Product, Growth, and Retail teams to ensure creative alignment and support strategic initiatives.
  • Confidently present design concepts and rationales to stakeholders, incorporating feedback effectively.
  • Actively contribute to creative brainstorming sessions and the ongoing evolution of the Javvy brand narrative.

• Execution & Innovation:

  • Manage multiple design projects simultaneously in a fast-paced environment, meeting all deadlines.

  • Stay abreast of emerging trends in graphic design, CPG packaging, e-commerce, and retail content.

  • Explore and integrate new tools and workflows, including AI-assisted design tools, to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities heavily lean into a "go-to-market" (GTM) creative execution. The emphasis on "high-converting creative for Amazon PDPs," "marketplace content," and "retailer pitch decks" indicates a direct impact on sales performance and requires a designer who understands conversion principles and e-commerce best practices, aligning with GTM operations.

🎓 Skills & Qualifications

Education:

Experience:

• 3–5 years of professional experience in graphic design, brand design, or a closely related field.

• Proven experience in the Consumer Packaged Goods (CPG) sector, with a strong preference for food or beverage brands.

• Demonstrated experience designing for digital marketplaces, specifically Amazon PDPs, including A+ content and storefronts.

Required Skills:

• Portfolio Excellence: A strong portfolio is mandatory, showcasing:

  • Expertise in packaging and label design for CPG products.
  • Successful projects for Amazon or other digital marketplaces (PDPs, A+ content).
  • Experience in preparing print-ready packaging files, including working with dielines and understanding printer specifications.
  • Ability to create polished, realistic mockups for packaging and retail environments.

• Technical Proficiency:

  • Mastery of Adobe Creative Suite (Illustrator, Photoshop, InDesign) for design and production.
  • Proficiency in Figma for collaborative design and prototyping.

• Production Skills:

  • Detail-oriented with exceptional production skills ensuring accuracy and quality.
  • Ability to manage multiple projects concurrently and adhere to strict deadlines.

• Soft Skills:

  • Collaborative, proactive, and solutions-oriented mindset.

Preferred Skills:

• Experience with AI-assisted design tools and AI image development.

• Familiarity with additional marketplaces like Instacart and TikTok Shop.

• Experience in developing visual assets for retail environments and sales presentations.

📝 Enhancement Note: The experience requirements highlight a need for practical, execution-oriented skills relevant to Sales Operations and GTM functions, particularly in digital e-commerce channels and retail readiness. The portfolio requirements are critical, emphasizing tangible results in driving sales through design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Packaging Design Case Studies: Showcase end-to-end process from concept to final print-ready files, including challenges overcome and final product impact.

• Digital Marketplace Performance: Present examples of Amazon PDP creative (images, A+ content) with data or rationale demonstrating conversion optimization.

• Brand System Application: Demonstrate how brand guidelines were applied consistently across different touchpoints (packaging, digital, retail).

• Production Workflow: Include examples or descriptions of how print-ready files were prepared, highlighting attention to detail and collaboration with printers.

• Mockup Realism: Showcase high-fidelity mockups that accurately represent final packaging or digital product layouts.

Process Documentation:

• Evidence of managing design projects from brief to completion, demonstrating workflow efficiency and project management skills.

• Examples of adapting brand systems for various channels and formats, showcasing understanding of design scalability.

• Documentation or explanation of how brand consistency is maintained across diverse assets and platforms.

📝 Enhancement Note: For a role impacting GTM and retail, the portfolio should not just show aesthetics but also the process and impact. Demonstrating an understanding of production workflows, digital conversion principles, and brand system management is crucial. This is akin to building a "process portfolio" for design operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive Salary

• 100% Company-Paid Health, Dental, Vision & Life Insurance for employees (Family coverage available at employee cost)

• 401(k) Retirement Plan

• Parental Leave

• Free Access to Javvy Products

• Career Growth Opportunities

Working Hours:

• Standard full-time hours are expected, typically around 40 hours per week.

• Given the remote nature and fast-paced environment, flexibility may be required to meet project deadlines and collaborate with teams across different time zones within the United States.

📝 Enhancement Note: The salary range is an estimation based on typical US market rates for a Senior Brand Designer role with the specified experience level and remote work arrangement. Benefits listed are directly from the provided job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Coffee) / CPG

Company Size: Small to Medium-sized (implied by startup environment and hiring for a specialized senior role)

Founded: Not specified, but described as a "fast-paced, collaborative start-up environment."

Team Structure:

• The Senior Brand Designer will be part of the "Brand & Creative team."

• This role requires significant cross-functional collaboration with Marketing, Product, Growth, and Retail teams, indicating a highly integrated operational structure.

Methodology:

• Brand Consistency: A core operational principle, ensuring Javvy's visual identity is maintained across all customer touchpoints.

• Data-Driven Creative: Emphasis on creating "high-converting" assets for marketplaces, suggesting a need to understand performance metrics and user behavior.

• Agile Design Process: Managing multiple projects simultaneously in a fast-paced environment implies an agile or iterative approach to design and development.

• Innovation: Encouragement to explore new tools and workflows, including AI, points to a forward-thinking operational approach to creative production.

Company Website: javvycoffee.com

📝 Enhancement Note: The company's industry and description as a "fast-paced, collaborative start-up" suggest an environment where operational efficiency, adaptability, and cross-functional synergy are highly valued. Design in this context is not just aesthetic but a critical component of the go-to-market strategy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level. A Senior Brand Designer is expected to operate with a high degree of autonomy, contribute strategically to brand direction, and mentor junior designers if applicable. It's a key role in the creative operations pipeline.

Reporting Structure: The role reports to a lead within the "Brand & Creative team." It will work closely with various departments, implying a matrixed reporting or strong collaborative relationship structure.

Operations Impact: The Senior Brand Designer's work directly impacts revenue by:

• Enhancing product appeal on shelves and online, leading to increased sales.

• Creating compelling marketplace content that drives conversion rates on e-commerce platforms.

• Supporting sales efforts with professional marketing and pitch deck materials.

Growth Opportunities:

• Skill Specialization: Deepen expertise in CPG packaging design, e-commerce creative strategy, or AI-assisted design tools.

• Leadership Path: Potential to lead design projects, mentor junior designers, or evolve into a Creative Director role within Javvy as the company grows.

• Cross-Functional Exposure: Gain experience in marketing, product development, and retail strategy, broadening understanding of GTM operations.

• Brand Evolution: Play a significant role in shaping future brand campaigns and visual identity development.

📝 Enhancement Note: The growth opportunities within a startup environment often involve taking on broader responsibilities and influencing strategic direction, aligning well with career progression in operations-focused creative roles.

🌐 Work Environment

Office Type: Fully Remote (United States). This implies a distributed team structure.

Office Location(s): Remote within the United States. The company headquarters location is not specified, but operational presence is national.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with Marketing, Product, Growth, and Retail teams means active participation in virtual meetings, brainstorming sessions, and shared project platforms.

• Technology Focus: A remote role in a design-heavy company necessitates robust digital tools and communication platforms for seamless workflow and asset management.

• Autonomy & Accountability: Remote work in a startup requires a high degree of self-management, discipline, and accountability for project delivery.

Work Schedule:

• Standard full-time, approximately 40 hours per week.

• Flexibility is expected to accommodate project timelines and cross-team collaboration, particularly within the dynamic startup culture.

📝 Enhancement Note: The remote nature of this role requires strong self-management and communication skills, essential for any operations role in a distributed team. The company's "fast-paced" culture suggests that efficiency and proactive communication are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: A dedicated session where the candidate presents their portfolio, highlighting relevant projects and design process. Expect to discuss packaging, CPG experience, and marketplace work.

• Skills Assessment/Challenge: Potentially a small design challenge or a deep dive into specific technical skills (e.g., preparing print-ready files, conceptualizing for a marketplace PDP).

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product, Growth, and Retail teams to evaluate collaboration style and strategic thinking.

• Final Interview: Discussion with senior leadership to assess cultural fit, long-term vision, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly showcase packaging design, CPG experience, and digital marketplace creative.

• Tell a Story: For each showcased project, explain the brief, your creative process, challenges faced, solutions implemented, and the impact or results achieved (e.g., conversion rates, retailer acceptance).

• Demonstrate Production Skills: Clearly articulate your process for preparing print-ready files, including any experience with dielines, color profiles, and printer communication.

• Highlight Conversion Focus: If possible, include metrics or qualitative feedback on how your marketplace designs contributed to sales or engagement.

• Showcase Brand Stewardship: Explain how you interpreted and applied brand guidelines to ensure consistency across different applications.

Challenge Preparation:

• Be ready to discuss your approach to translating brand strategy into visual execution for both physical products and digital platforms.

• Prepare to articulate your understanding of CPG market dynamics and how design influences consumer purchasing decisions.

• Familiarize yourself with Javvy Coffee's current branding and product offerings to demonstrate genuine interest and understanding.

• Practice presenting your work concisely and confidently, anticipating questions about your design choices and production methods.

📝 Enhancement Note: The interview process for a design role with strong operational implications will heavily weigh the portfolio. Candidates should prepare to demonstrate not just creative talent but also an understanding of commercial objectives and production realities.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Essential for graphic design, photo editing, and layout.

  • Illustrator: For vector graphics, logos, and packaging die-lines.
  • Photoshop: For image manipulation, mockups, and digital assets.
  • InDesign: For layout, brochures, and sales materials.

• Figma: For collaborative design, prototyping, and UI/UX elements (especially for digital marketplace assets).

Productivity & Collaboration Tools:

• Project Management Software: (e.g., Asana, Trello, Jira) - Likely used for task tracking and workflow management.

• Communication Platforms: (e.g., Slack, Microsoft Teams) - Essential for remote team collaboration.

• Cloud Storage/Asset Management: (e.g., Google Drive, Dropbox, DAM system) - For storing and sharing design assets.

Emerging Tools:

• AI-Assisted Design Tools: (e.g., Midjourney, DALL-E, Adobe Firefly) - Mentioned as a plus, indicating an openness to incorporating AI into the creative workflow for ideation or asset generation.

📝 Enhancement Note: Proficiency in standard design software is a given. The emphasis on "AI-assisted design tools" suggests an evolving operational approach to creative production, where efficiency and exploration of new technologies are valued.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to develop fresh, impactful visual solutions and explore new design methodologies.

• Detail-Orientation & Precision: A commitment to accuracy, especially in production files and brand asset management.

• Collaboration & Teamwork: A proactive approach to working with cross-functional teams to achieve shared goals.

• Customer-Centric Design: Designing with the end consumer and conversion metrics in mind, particularly for digital and retail touchpoints.

• Adaptability: Thriving in a fast-paced startup environment, being able to pivot and respond to changing priorities.

Collaboration Style:

• Cross-Functional Integration: Active partnership with Marketing, Product, Growth, and Retail teams to ensure design aligns with business objectives.

• Feedback-Driven: Openness to constructive criticism and incorporating feedback from stakeholders to refine designs.

• Proactive Communication: Maintaining clear and consistent communication, especially in a remote setting, to keep projects on track.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence and operational efficiency. The values suggest a team that is both innovative and results-oriented, with a strong focus on collaboration to achieve GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Needs: Ensuring designs are both aesthetically compelling and effective at driving sales in competitive CPG and e-commerce markets.

• Managing Multiple Projects in a Fast-Paced Environment: Juggling numerous design tasks with competing deadlines and evolving priorities.

• Maintaining Brand Consistency Remotely: Ensuring brand integrity across all touchpoints without constant in-person oversight.

• Adapting to Evolving Digital Platforms: Staying current with the rapidly changing requirements and best practices for marketplaces like Amazon.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to master specialized areas like complex packaging structures, 3D rendering for mockups, or advanced digital asset creation.

• E-commerce & GTM Strategy: Deeper understanding of how design integrates with broader sales and marketing operations to drive revenue.

• AI Tool Integration: Learning to effectively leverage AI tools to enhance design workflows and creative output.

• Brand Strategy Input: Contributing to the strategic evolution of the Javvy Coffee brand identity.

📝 Enhancement Note: The challenges presented are typical for roles bridging creative and commercial functions, requiring strong problem-solving skills and adaptability, which are key in operations. Growth opportunities are geared towards both technical skill enhancement and strategic influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex brand strategy into a successful packaging design for a CPG product. What was your process, and what were the results?" (Focus on your process, decision-making, and impact.)

• "How do you approach designing for conversion on platforms like Amazon? Walk us through an example of marketplace creative you developed and why it was effective." (Highlight your understanding of e-commerce metrics and user psychology.)

• "How do you ensure brand consistency across diverse channels, especially when working remotely and collaborating with multiple teams?" (Emphasize your process, tools, and communication strategies.)

Company & Culture Questions:

• "What excites you about Javvy Coffee and the opportunity to design for a CPG brand?" (Research their products, mission, and current branding.)

• "How do you handle constructive criticism on your designs, especially from non-design stakeholders?" (Demonstrate adaptability and collaborative spirit.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., Packaging, Marketplace, Brand Assets) or by case study.

• Focus on Impact: For each project, clearly articulate the problem, your solution, your role, the process, and measurable results or learnings.

• Showcase Production Readiness: Be prepared to discuss your technical process for preparing files for print and digital use.

• Highlight CPG & E-commerce Expertise: Emphasize projects relevant to the food/beverage CPG industry and digital marketplaces.

• Be Ready for Live Design Discussion: You might be asked to critique existing assets or brainstorm ideas for a new product.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of both creative execution and the commercial impact of design, particularly within the CPG and e-commerce operational landscape.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on rippling.com.

• Portfolio Customization: Ensure your submitted portfolio prominently features 2-3 of your strongest projects related to CPG packaging and digital marketplace design. Tailor your resume to highlight experience with Adobe Creative Suite, Figma, print production, and e-commerce creative.

• Resume Optimization: Clearly list your years of experience, specific software proficiencies, and any experience with food/beverage CPG brands and online marketplaces. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on case studies that demonstrate your process, problem-solving skills, and impact on sales or brand presence. Be ready to discuss your experience with print production and digital conversion strategies.

• Company Research: Familiarize yourself with Javvy Coffee Company's product line, brand messaging, and current market presence. Understand their target audience and how your design approach can contribute to their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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