Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer Company: DesignFlow® Location: Oran, Algeria Job Type: CONTRACTOR Category: Creative & Media / Art & Design / Marketing Date Posted: 2025-09-28 Experience Level: Mid-Senior Level (2-5 years) Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of compelling and distinctive visual identities for a diverse range of startups, leveraging design strategy to drive brand recognition and impact.
• Manage end-to-end design projects, from initial client briefs and concept development through to final delivery, ensuring alignment with brand objectives and client expectations.
• Develop comprehensive brand guidelines, logos, and visual assets for both print and digital mediums, maintaining a high standard of aesthetic quality and functional coherence.
• Collaborate closely with clients to articulate design concepts, present creative work, and gather feedback, fostering strong working relationships and ensuring client satisfaction in a fast-paced, subscription-based design environment.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer within a "design by subscription" model, indicating a focus on providing ongoing, high-quality design services to startups. The emphasis on autonomy, client presentation, and managing multiple projects suggests a need for strong organizational and communication skills alongside design expertise. The hybrid work model in Oran offers a blend of in-office collaboration and remote flexibility.

📈 Primary Responsibilities

• Execute and deliver high-quality graphic design requests from clients, meticulously translating briefs and design tickets into impactful visual solutions.
• Develop and refine strong visual brand identities, including logos, comprehensive brand guidelines, and style guides that establish a clear and memorable brand presence.
• Create a wide array of print and digital collateral, such as posters, brochures, social media graphics, flyers, and presentations, ensuring consistent application of brand elements.
• Maintain and enforce strict graphic coherence across all client deliverables, ensuring that every piece of communication aligns with the established brand strategy and aesthetic.
• Articulate design rationale and present creative work effectively to clients, clearly explaining strategic choices and design decisions to build confidence and secure approvals.
• Independently manage project timelines and workflows from initial brief intake to final asset handover, demonstrating strong organizational skills and accountability.
• Adapt design approaches and styles to suit various client industries and brand personalities, showcasing versatility and a deep understanding of market-specific visual language.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and client-facing strategic thinking. The "design by subscription" model implies a need for efficiency in workflow and process, as well as the ability to handle diverse client needs under tight deadlines. The role requires not just design execution but also the strategic thinking to build and maintain strong brands for startups.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, or a related creative field is highly recommended, complemented by a robust portfolio.

Experience: A minimum of 3 years of professional experience in a design studio, advertising agency, or a similar environment where brand development and visual communication were core functions.

Required Skills:

• Portfolio of Quality: A compelling portfolio showcasing successful branding projects, visual identity development, and diverse print and digital campaign work.
• Figma or Adobe Creative Suite Proficiency: Expert-level command of Figma and/or the Adobe Creative Suite (Illustrator, Photoshop, InDesign, and ideally After Effects for motion graphics).
• Time Management: Proven ability to manage multiple projects concurrently, prioritize tasks effectively, and meet deadlines in a dynamic environment.
• Conceptual & Strategic Thinking: Strong aptitude for translating abstract ideas and business objectives into clear, strategic, and aesthetically compelling design concepts.
• Adaptability: Demonstrated capacity to adjust design styles and approaches to effectively serve a wide range of industries and client needs.
• Client Presentation Skills: Confidence and skill in presenting design work, articulating creative rationale, and engaging clients effectively.
• French Language Proficiency: Excellent written and oral communication skills in French, at a C1/C2 (Advanced/Proficient) level, essential for client interaction and internal communication.
• Autonomy & Rigor: The ability to work independently with minimal supervision, coupled with meticulous attention to detail and a commitment to high standards.

Preferred Skills:

• Experience with motion graphics or animation (e.g., Adobe After Effects).
• Understanding of UX/UI principles as they relate to brand consistency across digital platforms.
• Familiarity with project management tools or methodologies common in agency settings.
• Experience working with startups or in a subscription-based service model.

📝 Enhancement Note: The emphasis on a "quality portfolio" and specific software proficiency (Figma, Adobe Creative Suite) is critical. The requirement for advanced French communication skills is a key differentiator for client-facing roles in this market. The experience level suggests an individual ready to take ownership of projects and mentor junior designers if applicable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Branding Case Studies: Detailed case studies demonstrating the process of developing visual identities from concept to execution, including logo design, color palettes, typography selection, and brand messaging.
• Project Diversity: Showcase a range of projects that highlight adaptability across different industries and design mediums (print, digital, social media).
• Deliverable Examples: Include examples of brand guidelines, style guides, and a variety of collateral (brochures, posters, web graphics) to illustrate breadth of capability.
• Strategic Rationale: Clearly articulate the strategic thinking behind design choices, explaining how solutions addressed client objectives and target audience needs.

Process Documentation:

• Workflow Visualization: Ability to outline personal design workflow from brief to final delivery, demonstrating an understanding of project management and client communication touchpoints.
• Problem-Solution Framing: Presenting design challenges faced in previous roles and detailing the steps taken to overcome them, emphasizing efficiency and creative problem-solving.
• Tool Integration: Demonstrate how tools like Figma and Adobe Creative Suite are integrated into a cohesive design process for optimal output and collaboration.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is paramount. It's not just about the final visuals but the process behind them. Candidates should be prepared to discuss their strategic approach, how they translate client needs into design, and how they manage projects efficiently. The "design by subscription" model implies a need for repeatable, efficient processes.

💵 Compensation & Benefits

Salary Range:

• Base Salary: 70,000 - 100,000 DZD per month.
• Potential Monthly Earnings: Up to 250,000 DZD per month, including monthly bonuses that can reach 150,000 DZD.

Benefits:

• Motivating Compensation: A competitive base salary with significant bonus potential, reflecting performance and contribution.
• Hybrid Work Arrangement: Flexibility to work from a creative office in Oran, with the option for remote work, promoting work-life balance.
• Varied & Impactful Projects: Opportunity to contribute to the growth of numerous startups by creating compelling brand identities and creative content.
• Growth Opportunities: Potential for career advancement as the team and company expand, offering increased responsibility and development.

Working Hours:

• Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid work arrangement.

📝 Enhancement Note: The salary structure is particularly noteworthy, with a substantial bonus component that rewards high performance. This suggests a performance-driven culture. The DZD (Algerian Dinar) currency and the location in Oran are key factors for salary benchmarking. The stated range of 70,000 - 100,000 DZD base, with potential bonuses reaching up to 150,000 DZD, implies a total monthly compensation that could range from 70,000 DZD to 250,000 DZD. This is a competitive range for mid-senior level design roles in Algeria, especially with the added bonus potential. Estimating based on industry standards for a Senior Brand Designer in a major Algerian city like Oran, a base salary of 70,000-100,000 DZD/month aligns with mid-level to senior professional salaries. The bonus structure appears to be performance-based and can significantly increase overall compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Design & Creative Services, specifically offering a "design by subscription" model. The company serves startups across Europe and Africa. Company Size: While not explicitly stated, the context of serving startups suggests a lean, agile, and potentially growing organization. The "design by subscription" model implies a need for efficient operations and client management. Founded: DesignFlow® aims to provide demanding, detailed design work with speed and flexibility, indicating a focus on operational efficiency and client-centric service delivery.

Team Structure:

• The Senior Brand Designer will likely be part of a creative team, reporting to a Creative Director or Head of Design.
• Collaboration will be key, working with fellow designers, project managers, and potentially client success managers.
• The team structure is expected to be agile and responsive, catering to the dynamic needs of startup clients.

Methodology:

• DesignFlow® operates on a "design by subscription" model, emphasizing repeatable processes, efficient workflows, and consistent service delivery.
• The company focuses on providing "demanding design, thought out in detail, delivered with the speed and flexibility."
• Data-driven insights may inform design strategies, especially when working with data-conscious startups.

Company Website: https://getdesignflow.com

📝 Enhancement Note: DesignFlow's model is unique, positioning them as a strategic partner for startups. This implies a culture that values speed, adaptability, and a strong understanding of startup growth challenges. The company likely emphasizes efficient project management and clear communication to deliver value consistently through their subscription service.

📈 Career & Growth Analysis

Operations Career Level: This Senior Brand Designer role is positioned at a mid-to-senior level. It requires significant autonomy, strategic input, and the ability to manage projects independently. The role is suitable for experienced designers ready to take on more responsibility and contribute to brand strategy.

Reporting Structure: The Senior Brand Designer will likely report to a Creative Director, Design Manager, or a similar leadership role within the design team. The structure is expected to be relatively flat and agile, common in companies serving startups.

Operations Impact: The Senior Brand Designer plays a crucial role in shaping the visual identity and brand perception of startups. Their work directly impacts how these nascent companies present themselves to investors, customers, and the market, influencing brand recognition, credibility, and ultimately, their success. By establishing strong visual foundations, they enable startups to compete effectively.

Growth Opportunities:

• Leadership Track: Potential to move into a Lead Brand Designer or Art Director role, overseeing creative projects and potentially managing junior designers as the company grows.
• Specialization: Opportunity to deepen expertise in specific areas of branding, such as brand strategy, visual systems, or even expanding into related fields like UI/UX design if desired.
• Client Relationship Management: Develop advanced client management skills, potentially taking on more strategic advisory roles for key accounts.
• Mentorship: Opportunity to mentor and guide junior designers, contributing to the development of the design team.

📝 Enhancement Note: For a senior role, growth opportunities are critical. The subscription model suggests potential for long-term client relationships and a deep understanding of startup lifecycles, which can be valuable for career progression. The emphasis on autonomy also hints at potential for leadership or specialized roles.

🌐 Work Environment

Office Type: Hybrid work environment, with a creative office space located in Oran, Algeria, complemented by the flexibility of remote work. This suggests a modern, adaptable workspace designed for collaboration and focused individual work.

Office Location(s):

• Oran, Algeria: A physical office provides a hub for in-person collaboration, team meetings, and access to resources. This location is ideal for local talent seeking a blend of office and remote work.

Workspace Context:

• Collaborative Environment: The office is likely designed to foster creativity and teamwork, with spaces conducive to brainstorming sessions and project reviews.
• Tools & Technology: Access to necessary design software (Figma, Adobe Creative Suite) and potentially other collaboration tools will be provided or expected.
• Team Interaction: Opportunities for direct interaction with colleagues, fostering a sense of community and shared purpose, balanced with the independence of remote work.

Work Schedule:

• The role is full-time, with standard working hours (likely around 40 hours/week). The hybrid model allows for flexibility in structuring the work week between office and remote days, catering to personal productivity needs and team coordination.

📝 Enhancement Note: The hybrid model is a key feature, offering flexibility. The "creative office" implies an environment designed to inspire and facilitate design work. This setup is attractive to professionals who value both collaborative energy and personal focus time.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and, crucially, the portfolio. Only candidates with strong portfolios will proceed.
• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing specific case studies, strategic thinking, and design process. This will be followed by an interview to assess skills, experience, cultural fit, and problem-solving abilities.
• Technical/Skills Assessment: Potentially a small design challenge or a specific task related to brand identity development or graphic creation to evaluate practical skills and approach.
• Final Interview: Discussion with hiring management to confirm fit and discuss role expectations, compensation, and growth potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your brand identity development skills, strategic thinking, and versatility across different mediums. Include your strongest, most relevant branding work.
• Tell the Story: For each project, clearly outline the client's challenge, your strategic approach, the design solutions you developed, and the impact or results achieved. Use visuals effectively to support your narrative.
• Highlight Process: Demonstrate your design process, from initial research and concept generation to execution and final delivery. Show your understanding of the "why" behind your design decisions.
• Showcase Tool Proficiency: Be ready to discuss how you use Figma and Adobe Creative Suite to achieve your design outcomes and collaborate within a team.
• Tailor to DesignFlow: Research DesignFlow's model and client base. If possible, tailor your presentation to highlight work that aligns with their focus on startups and subscription-based design services.

Challenge Preparation:

• Brand Identity Fundamentals: Be prepared for exercises that test your understanding of core branding principles, logo design, color theory, typography, and brand messaging.
• Conceptualization: Practice generating creative concepts quickly based on given briefs. Focus on strategic thinking and originality.
• Problem-Solving: Anticipate questions about how you would approach specific design challenges, such as rebranding a struggling startup or creating a campaign for a new product launch.

📝 Enhancement Note: The portfolio is non-negotiable. Candidates must be prepared to articulate their process and strategic thinking behind their work. The interview process will likely be heavily focused on assessing these aspects, along with practical design execution and client-facing communication skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency in Figma is a core requirement.
• Adobe Creative Suite:
  • Illustrator: For vector graphics, logo design, and illustration.
  • Photoshop: For image manipulation, digital asset creation, and mockups.
  • InDesign: For layout and print design (brochures, posters, presentations).
  • After Effects (Preferred): For motion graphics, animations, and dynamic visual content.

Analytics & Reporting:

• While not a primary focus for a designer, an understanding of how design impacts engagement metrics (e.g., social media graphics performance, website conversion rates) is beneficial. Familiarity with analytics platforms like Google Analytics or social media analytics tools could be advantageous.

CRM & Automation:

• Not directly applicable to the designer's core role, but understanding the client request/ticketing system used by DesignFlow (likely integrated into their subscription model) is important for workflow management.

📝 Enhancement Note: Mastery of Figma and the core Adobe Creative Suite applications is fundamental. The mention of After Effects as preferred indicates a growing need for motion design capabilities within the company's service offering.

👥 Team Culture & Values

Operations Values:

• Excellence in Design: Commitment to delivering high-quality, impactful, and strategically sound design solutions for clients.
• Client-Centricity: Prioritizing client needs and objectives, fostering strong relationships through clear communication and responsive service.
• Agility & Adaptability: Ability to pivot quickly, embrace new challenges, and adapt to diverse client requirements and industry trends.
• Collaboration: Working effectively within a team, sharing knowledge, and supporting colleagues to achieve collective goals.
• Efficiency & Speed: Delivering design services with the promptness and flexibility expected in a subscription-based model serving fast-moving startups.

Collaboration Style:

• Cross-Functional Integration: Working closely with project managers and potentially client success teams to ensure seamless service delivery.
• Feedback Culture: Openness to constructive criticism and providing thoughtful feedback to peers to elevate the quality of work.
• Knowledge Sharing: A culture that encourages sharing best practices, new design techniques, and insights from client projects to benefit the entire team.

📝 Enhancement Note: The company's values likely revolve around delivering high-impact design efficiently and adaptively, especially for startups. A collaborative and client-focused approach is essential for success in a subscription service model.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Client Needs: Adapting to a wide range of startup industries, brand maturity levels, and aesthetic preferences, requiring significant versatility and strategic thinking.
• Balancing Speed and Quality: Delivering high-quality, detailed design work within the rapid timelines often associated with subscription services and startup growth phases.
• Maintaining Brand Cohesion Across Projects: Ensuring consistent application of brand identity across numerous deliverables for multiple clients simultaneously.
• Remote/Hybrid Collaboration: Effectively collaborating and maintaining team cohesion in a hybrid work environment, ensuring clear communication and project alignment.

Learning & Development Opportunities:

• Exposure to Varied Industries: Gaining broad experience across numerous startup sectors, enriching design perspective and market understanding.
• Advanced Design Techniques: Opportunities to experiment with new design tools and methodologies, potentially including motion graphics or advanced digital design.
• Strategic Brand Development: Deepening expertise in brand strategy, positioning, and the role of design in driving business growth for early-stage companies.
• Professional Development: Potential for mentorship, workshops, or access to resources focused on enhancing design skills, project management, and client communication.

📝 Enhancement Note: The challenges are directly linked to the company's business model and client base. The growth opportunities are significant, offering broad exposure and skill development in a dynamic startup ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new startup. What are the key stages, and what strategic considerations are most important?" (Focus on your systematic approach and how you align design with business goals.)
• "How do you ensure brand consistency across various print and digital deliverables for multiple clients simultaneously?" (Highlight your organizational skills, use of style guides, and attention to detail.)
• "Walk us through a challenging branding project from your portfolio. What was the client's problem, how did you approach it, and what was the outcome?" (Prepare a compelling case study that demonstrates problem-solving, strategic thinking, and successful execution.)

Company & Culture Questions:

• "What interests you about DesignFlow's 'design by subscription' model and our focus on startups?" (Show that you understand their business and are excited by their niche.)
• "How do you approach client communication and feedback, especially when dealing with potentially demanding or fast-paced startup clients?" (Emphasize your professionalism, clarity, and ability to manage expectations.)
• "How do you stay updated with design trends, and how do you balance trend adoption with timeless brand strategy?" (Demonstrate your commitment to continuous learning and strategic design thinking.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your strategic solution, the design process, and the impact/results. Use a consistent structure for each case study.
• Visual Storytelling: Let your visuals speak, but supplement with concise, strategic explanations. Ensure high-quality presentation of your work.
• Focus on Process & Strategy: Be ready to discuss your thought process, the tools you used, and the strategic rationale behind your design choices. This is crucial for a senior role.
• Engage Your Audience: Be enthusiastic, confident, and prepared to answer questions about your work and approach. Treat it as a collaborative discussion.

📝 Enhancement Note: Candidates should prepare to not only showcase their visual work but also articulate the strategy, process, and business impact behind it. Understanding DesignFlow's unique business model and client base is key to tailoring responses effectively.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application via the provided link on join.com.
• Portfolio Customization: Curate your portfolio to prominently feature your strongest brand identity development projects, demonstrating strategic thinking and a range of design execution. Ensure it highlights your proficiency with Figma and Adobe Creative Suite.
• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience in branding and visual communication, highlighting achievements in client project management, strategic design, and successful client presentations. Use keywords from the job description.
• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your design process, strategic rationale, and the impact of your work. Prepare to discuss how you handle client feedback and manage multiple projects efficiently.
• Company Research: Thoroughly research DesignFlow®, their "design by subscription" model, and the types of startups they serve. Understand their mission and values to articulate your fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.