Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: BJAK

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-time

Category: Brand Design / Creative Operations

Date Posted: March 06, 2026

Experience Level: 5-8 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic development and execution of high-impact visual design assets across multiple channels, including campaigns, social media, web, and marketing materials.

• Drive the evolution and strengthening of BJAK’s brand identity, ensuring consistent application and a premium aesthetic across all customer touchpoints.

• Foster cross-functional collaboration with marketing, content, product, and performance teams to deliver cohesive and results-oriented brand experiences.

• Mentor and guide junior designers, contributing to the overall creative output and professional development of the design team.

• Maintain and refine BJAK’s comprehensive brand guidelines, upholding top-tier quality and consistency in all visual communications.

📝 Enhancement Note: While the raw description focuses on graphic design, the "Senior Brand Designer" title and emphasis on "brand identity," "brand guidelines," and "creative direction" strongly suggest a role that bridges creative execution with strategic brand management. This implies a need for operations-minded individuals who can ensure brand consistency, process adherence, and efficient asset creation, aligning with GTM (Go-To-Market) and Marketing Operations principles.

📈 Primary Responsibilities

• Spearhead the creation of impactful design assets for digital and print campaigns, social media content, website visuals, and diverse marketing collateral.

• Champion the BJAK brand, ensuring its visual identity is consistently applied, reinforced, and elevated across all platforms and mediums.

• Collaborate synergistically with marketing, content, product, and performance teams to align design efforts with broader business objectives and campaign goals.

• Adapt and tailor visual language to resonate with specific target audiences, including consumers, business partners, and internal stakeholders.

• Develop, document, and meticulously maintain BJAK’s brand guidelines, serving as the definitive resource for all visual representation.

• Provide creative leadership and mentorship to junior designers, fostering a culture of design excellence and continuous improvement.

• Contribute strategic insights to the Creative Manager regarding overall brand direction, design trends, and innovative visual strategies.

📝 Enhancement Note: The responsibilities highlight a need for structured design processes, efficient asset management, and clear communication protocols, which are core to operations functions. The emphasis on "results-driven" and "on-brand work" implies a focus on measurable outcomes and adherence to established brand standards, aligning with Marketing Operations and Brand Operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a significant portion ideally within fast-paced environments or startup settings.

Required Skills:

• Proven expertise in brand storytelling and visual design excellence, demonstrated through a robust portfolio.

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert-level command of Figma for collaborative design and prototyping.

• Strong understanding and application of layout, typography, composition, and color theory.

• Demonstrated ability to maintain and enforce brand consistency across all design outputs.

• Experience in mentoring junior designers and providing constructive creative direction.

• Excellent cross-functional collaboration and communication skills.

Preferred Skills:

• Experience in creating design assets specifically for performance marketing campaigns.

• Proficiency in motion graphics tools such as After Effects and Premiere Pro.

• Familiarity with AI tools for design ideation, asset generation, and workflow enhancement.

• Experience with design systems, template creation, and brand library management.

• Skills in motion graphics, sound editing, or basic VFX.

📝 Enhancement Note: The requirement for specific software expertise (Adobe Creative Suite, Figma) and experience with motion graphics tools points to a need for candidates who not only possess creative talent but also understand the operational aspects of design tool management and asset production workflows. The mention of "AI tools" suggests an openness to embracing new technologies that can streamline creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in brand storytelling, visual execution, and design leadership.

• Evidence of creating high-impact design assets for diverse applications (campaigns, social media, web, marketing materials).

• Case studies demonstrating the ability to translate complex briefs into clear, engaging, and on-brand visuals.

• Examples of evolving and strengthening brand identity, including before-and-after scenarios or brand guideline adherence.

Process Documentation:

• Demonstrations of workflow design for efficient asset creation and campaign execution.

• Examples of how brand guidelines were maintained and refined, including implementation strategies.

• Processes for collaborating with cross-functional teams (marketing, product) to ensure brand consistency and effective campaign delivery.

• Evidence of using design tools (Adobe Creative Suite, Figma) in a structured and efficient manner.

• Experience in mentoring junior designers, outlining the process for creative feedback and skill development.

📝 Enhancement Note: For a Senior Brand Designer role, a portfolio is not just a showcase of aesthetic talent but also a demonstration of operational capability. Candidates are expected to present their work in a way that highlights their process, problem-solving skills, and ability to manage design projects from concept to completion, mirroring the structured approach of operations roles.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Malaysia with 5-8 years of experience, the estimated salary range is approximately RM 7,000 - RM 12,000 per month. This range accounts for the cost of living in Selangor and the competitive nature of design talent.

Benefits:

• Competitive salary and the opportunity to grow into a creative leadership role.

• Ownership of high-impact visuals seen by millions of users, offering significant professional visibility.

• A fast-moving team environment that values clear thinking, smart design, and efficient execution.

• A company culture that actively encourages creativity and experimentation.

• Hybrid working system, offering a balance between in-office collaboration and remote flexibility.

• Opportunities for professional development and skill enhancement.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility offered through the hybrid working system.

📝 Enhancement Note: The salary estimate is based on research of similar roles in Malaysia, considering the specified experience level and the competitive market for skilled designers. The benefits listed are directly extracted from the job description, highlighting aspects appealing to creative professionals seeking growth and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Insurance Platform & AI Applications)

Company Size: BJAK's company size is not explicitly stated, but the mention of serving "over 8 million users" and building "superior application platforms globally" suggests a significant, growth-stage tech company, likely in the mid-to-large range (e.g., 100-500+ employees). This implies a structured yet agile operational environment.

Founded: The founding date is not specified, but the company has developed the "first and leading insurance platform in Southeast Asia," indicating a history of innovation and market leadership within its sector.

Team Structure:

• The design team is part of a larger, "densely talented, highly motivated" organization focused on engineering and product excellence.

• The role reports directly to the Creative Manager, indicating a clear reporting line within the creative department.

• The organization emphasizes a "very flat organization," suggesting direct contribution and accessibility to leadership.

Methodology:

• BJAK emphasizes engineering and product excellence, which translates to a data-driven and iterative approach to design and development.

• The company is actively building new applications integrating AI, suggesting a forward-thinking and innovative operational methodology.

• A focus on "successful businesses while contributing positively to society" indicates a mission-driven operational ethos.

• The culture encourages hands-on contribution and direct impact on the company's mission.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's focus on technology, AI integration, and market leadership in Southeast Asia points to a dynamic and innovative work environment. The "flat organization" structure suggests that operations roles, including design, will have direct influence and visibility, requiring individuals comfortable with autonomy and proactive problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Brand Designer role, positioning the individual as a key contributor with significant design autonomy and leadership potential. It sits above junior roles and is a stepping stone towards Creative Lead or Art Director positions. The emphasis on mentoring junior designers highlights a leadership component within the creative operations.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager, indicating a structured hierarchy within the creative department. This relationship is crucial for understanding strategic direction and receiving feedback on design operations and brand consistency.

Operations Impact: The Senior Brand Designer's work directly impacts BJAK's brand perception, customer engagement, and marketing effectiveness. By creating high-impact visuals and ensuring brand consistency, this role supports Go-To-Market strategies, user acquisition, and overall brand equity. The role's output is seen by "millions of users," underscoring its broad operational influence.

Growth Opportunities:

• Creative Leadership: The role explicitly mentions the "opportunity to grow into a creative leadership role," suggesting a clear advancement path beyond senior individual contributor.

• Skill Development: Encouragement of "creativity and experimentation" and staying updated on "digital design trends, motion principles, and emerging AI tools" provides avenues for continuous learning and skill expansion in design operations.

• Impactful Projects: Working on "high-impact visuals seen by millions of users" offers significant portfolio growth and professional recognition.

• Mentorship: The opportunity to mentor junior designers enhances leadership and management skills, crucial for career progression in operations.

📝 Enhancement Note: The growth opportunities within BJAK suggest a company that invests in its employees' development, particularly in areas that enhance operational efficiency and creative output. The progression from Senior Designer to leadership roles is a common trajectory in design operations.

🌐 Work Environment

Office Type: The company offers a "Hybrid working system," indicating a blend of in-office and remote work. This suggests a modern work environment designed to balance collaboration and flexibility.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub in the Klang Valley, offering good accessibility.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest an office space designed to facilitate teamwork, brainstorming, and in-person meetings.

• Tools and Technology: As a tech-forward company, designers can expect access to modern design software (Adobe Creative Suite, Figma) and potentially advanced hardware. The mention of AI tools also points to a forward-thinking technology stack.

• Team Interaction: The "flat organization" and emphasis on hands-on contribution imply frequent interaction with colleagues across different departments, fostering a dynamic and engaged work atmosphere.

Work Schedule: While specific hours are not detailed, it's a full-time role with a hybrid arrangement. This typically means employees are expected to be available during core business hours, with flexibility on where they perform their duties. This structure allows for dedicated time for focused design work (potentially remote) and collaborative sessions (in-office).

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, impacting how operations and design processes are managed. It requires clear communication protocols and effective use of collaboration tools to ensure seamless workflow regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation: A key stage will involve presenting a curated portfolio, highlighting specific projects that demonstrate brand storytelling, visual excellence, and design leadership. Candidates should be prepared to discuss their process, strategic thinking, and the impact of their work.

• Skills Assessment: May include a practical design challenge or a case study related to brand identity or campaign development, assessing technical proficiency and problem-solving abilities.

• Cross-functional Interviews: Discussions with members of marketing, product, or content teams to evaluate collaboration skills and understanding of integrated campaign execution.

• Manager/Leadership Interview: A final interview with the Creative Manager and potentially other senior leaders to assess cultural fit, strategic vision, and leadership potential.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase brand identity development, campaign execution, and visual storytelling relevant to BJAK's industry (tech, insurance, AI).

• Highlight Process: For each project, clearly articulate the brief, your role, the design process, challenges faced, and solutions implemented. Emphasize how your work achieved specific objectives or drove results.

• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain and evolve brand guidelines across various applications.

• Demonstrate Leadership: If applicable, include projects where you mentored junior designers or led creative initiatives.

• Quantify Impact: Where possible, use data or metrics to illustrate the success of your designs (e.g., engagement rates, conversion improvements, brand recognition).

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK’s current brand identity, target audience, and market positioning.

• Anticipate Design Briefs: Prepare for challenges that might involve creating assets for a campaign, refreshing a brand element, or solving a visual communication problem within the tech/fintech space.

• Focus on Strategy: Demonstrate not just creative execution but also strategic thinking behind your design choices. Explain why you made certain decisions.

• Tool Proficiency: Be ready to demonstrate proficiency in Figma and Adobe Creative Suite during any practical tests.

📝 Enhancement Note: The interview process for a senior design role in a tech company typically emphasizes both creative skill and operational efficiency. Candidates should prepare to demonstrate not only their artistic talent but also their ability to manage projects, collaborate effectively, and contribute to business objectives through design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of design tasks, including photo editing (Photoshop), vector graphics (Illustrator), and layout (InDesign). Mastery is expected for creating high-quality, production-ready assets.

• Figma: Critical for collaborative design, prototyping, and UI/UX design. Expertise in Figma is a strong indicator of modern design workflow capabilities and team-based operational efficiency.

• Motion Graphics Tools (After Effects, Premiere Pro): Required for creating dynamic visual content for campaigns, social media, and web. Proficiency here adds significant value for engaging digital assets.

Analytics & Reporting:

CRM & Automation:

• While not directly used by designers, understanding how marketing campaigns and assets are deployed through CRM or marketing automation platforms can inform design strategy and asset requirements.

📝 Enhancement Note: Proficiency in these specific tools is paramount. In an operations context, understanding how these tools integrate into a broader workflow and contribute to efficient asset production and campaign deployment is crucial. Experience with AI tools for design is also a notable differentiator.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A strong focus on delivering "high-impact design assets" and "premium execution" reflects a commitment to quality and operational efficiency.

• Brand Stewardship: Upholding and evolving BJAK’s brand identity signifies a value placed on consistency, integrity, and strategic brand management.

• Collaboration & Impact: The emphasis on working with "marketing, content, product, and performance teams" highlights a value placed on cross-functional teamwork and delivering results that contribute to business success.

• Innovation & Adaptability: The company's mission, focus on AI, and encouragement of "creativity and experimentation" point to a culture that embraces new ideas and adapts to market changes.

• Mentorship & Growth: The expectation to "mentor junior designers" and the mention of growth opportunities indicate a value placed on developing talent and fostering a supportive team environment.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with other departments, requiring strong communication and the ability to translate business needs into visual solutions.

• Feedback-Driven: The fast-paced, iterative environment suggests a culture where feedback is actively sought and incorporated to refine designs and processes.

• Hands-on Contribution: In a "very flat organization," collaboration is likely direct, proactive, and involves all team members contributing actively to shared goals.

• Strategic Alignment: Design collaboration is framed around delivering "on-brand work that drives results," emphasizing a strategic, goal-oriented approach to teamwork.

📝 Enhancement Note: The company culture emphasizes results, collaboration, and innovation. For a Senior Brand Designer, this means not only creating beautiful visuals but also understanding how those visuals contribute to business objectives and working effectively within a team structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Creating visuals that are consistently on-brand while adapting to varied audiences (consumers, partners, internal) and campaign objectives.

• Rapid Iteration in a Fast-Paced Environment: Delivering high-quality work quickly in response to evolving marketing needs and product developments.

• Integrating New Technologies: Staying current with and effectively utilizing emerging AI tools and design trends to enhance creative output and efficiency.

• Mentoring and Developing Talent: Effectively guiding and developing junior designers while managing personal workload and strategic responsibilities.

Learning & Development Opportunities:

• Creative Leadership Track: Direct path to grow into a creative leadership role, gaining experience in management and strategic direction.

• Exposure to AI in Design: Opportunity to experiment with and integrate AI tools into the design workflow, staying at the forefront of industry innovation.

• High-Impact Brand Exposure: Working on visuals seen by millions of users provides significant experience and portfolio enhancement.

• Cross-functional Skill Building: Collaborating with marketing, product, and performance teams offers insights into broader business operations and GTM strategies.

• Mentorship Programs: Formal or informal opportunities to learn from senior creatives and management.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech companies. The growth opportunities are substantial, offering a clear path for career advancement and skill diversification, particularly in the rapidly evolving fields of AI and digital design operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity to incorporate AI-driven applications while maintaining its core insurance platform's trust and credibility?" (Focus on strategic thinking, brand stewardship, and forward-looking design).

• "Describe a time you had to balance competing creative briefs from different departments (e.g., marketing vs. product). How did you ensure brand consistency and deliver results for all stakeholders?" (Focus on collaboration, process, and problem-solving).

Company & Culture Questions:

• "What excites you about BJAK's mission to build superior application platforms and integrate AI?" (Demonstrate research and alignment with company vision).

• "How do you see your role as a Senior Brand Designer contributing to a 'flat organization' that values engineering and product excellence?" (Show understanding of company structure and your proactive role).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation with a clear beginning (brief/problem), middle (process/solutions), and end (outcome/impact).

• Show, Don't Just Tell: Use visuals effectively, but be prepared to articulate the strategic thinking behind each design choice.

• Quantify Success: Whenever possible, use data (e.g., engagement rates, conversion metrics, user feedback) to demonstrate the effectiveness of your designs.

• Highlight Collaboration: Showcase projects where you worked effectively with other teams, demonstrating your cross-functional operational skills.

• Tailor to BJAK: Emphasize projects that align with BJAK's industry, brand values, and growth ambitions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative ability but also strategic thinking, operational process awareness, and the ability to collaborate effectively within a tech-centric organization. The portfolio is a critical tool for showcasing these capabilities.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on jobs.ashbyhq.com.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strong brand identity development, campaign execution, and visual storytelling relevant to BJAK's industry (tech, insurance, AI). Focus on case studies that showcase your process and impact.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, proficiency in Adobe Creative Suite and Figma, and any experience with motion graphics or AI tools. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your design process, strategic decisions, and the measurable outcomes of your work. Prepare to answer questions about brand strategy, cross-functional collaboration, and your approach to mentorship.

• Company Research: Thoroughly research BJAK's mission, products, and current brand presence. Understand their focus on AI and their leadership in the insurance platform space to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.