Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: 2026-03-20

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the creation of impactful design assets across multiple channels including campaigns, social media, web, and marketing collateral, ensuring brand consistency and premium execution.

• Drive the evolution and strengthening of BJAK's brand identity, translating complex briefs into clean, engaging, and on-brand visuals that resonate with diverse audiences.

• Foster a culture of design excellence by mentoring junior designers, guiding creative output, and contributing strategic insights to the overall brand and design direction.

• Collaborate extensively with marketing, content, product, and performance teams to deliver integrated, results-oriented design solutions.

• Maintain and refine comprehensive brand guidelines to ensure a top-tier, cohesive visual presence across all touchpoints.

📝 Enhancement Note: While the role is in Brand Design, the emphasis on driving results, collaborating with performance and marketing teams, and the mention of AI tools suggests a strong connection to Go-To-Market (GTM) operations and a need for design that directly supports business objectives. This role requires an understanding of how visual branding impacts customer acquisition and retention, a key function within revenue and marketing operations.

📈 Primary Responsibilities

• Lead the conceptualization and execution of high-impact design assets for digital campaigns, social media content, website visuals, product interfaces, and marketing collateral.

• Evolve and elevate BJAK's visual brand identity, ensuring its clarity, consistency, and premium quality across all platforms and user touchpoints.

• Partner closely with marketing, content, product management, and performance marketing teams to ensure design deliverables align with strategic objectives and drive measurable results.

• Adapt visual language and design execution to effectively communicate with and engage various audience segments, including consumers, business partners, and internal stakeholders.

• Develop, maintain, and enforce BJAK’s brand guidelines, ensuring adherence to design standards and upholding a high level of creative output across the organization.

• Provide creative direction, mentorship, and guidance to junior designers, fostering their growth and ensuring the team’s collective output meets strategic goals.

• Report directly to the Creative Manager, contributing strategic insights and proactively identifying opportunities for brand enhancement and design innovation.

• Stay abreast of emerging design trends, motion principles, and the application of AI tools in creative workflows to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities highlight a blend of creative leadership and operational execution. The emphasis on "driving results," "collaborating," and "delivering on-brand work" indicates a need for design that is not just aesthetically pleasing but also strategically aligned with business goals, a common requirement for design roles supporting GTM functions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a significant portion ideally gained within fast-paced, high-growth environments or startup settings.

Required Skills:

• Proven expertise in brand storytelling and visual design, demonstrated through a robust portfolio.

• Mastery of Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign).

• Proficiency in collaborative design tools such as Figma for interface design and prototyping.

• Experience with motion graphics and video editing software, including After Effects and Premiere Pro.

• Strong understanding of layout principles, typography, composition, and visual hierarchy.

• Demonstrated ability to maintain and enforce strict brand guidelines.

• Experience in mentoring junior designers and providing constructive creative direction.

• Excellent cross-functional collaboration and communication skills.

• Ability to translate complex briefs into clear, engaging, and on-brand visual assets.

Preferred Skills:

• Experience in creating visuals specifically for performance marketing campaigns or commercial advertising.

• Skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, template creation, and brand asset library management.

• Experience or a keen interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

• Understanding of user experience (UX) principles as they apply to visual design.

📝 Enhancement Note: The requirement for experience in fast-paced/startup environments and the emphasis on collaboration with marketing and performance teams suggest that candidates with experience in go-to-market (GTM) design support will be highly valued. The inclusion of AI tools points to an organization that embraces modern operational efficiencies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-8 years of professional design experience, with a strong emphasis on brand identity development and evolution.

• Demonstrations of brand storytelling through visual design across various mediums (campaigns, digital, web, marketing materials).

• Examples of successful collaboration with cross-functional teams (marketing, product) to achieve project goals.

• Clear visuals illustrating the application and maintenance of brand guidelines, ensuring consistency and premium execution.

• Case studies or projects that highlight leadership in design, including mentorship of junior designers or guiding creative direction.

Process Documentation:

• Portfolios should ideally include examples of how design processes were managed, from brief to final deliverable, highlighting efficiency and quality control.

• Showcase how brand guidelines were developed, implemented, and maintained to ensure brand integrity across all campaign and marketing assets.

• Demonstrate an understanding of iterative design processes, including feedback loops and revisions based on input from marketing, product, and performance teams.

• Include examples of how design outputs contributed to specific business objectives, such as campaign performance or brand awareness.

📝 Enhancement Note: For a Senior Brand Designer, the portfolio serves as a critical tool for demonstrating not just creative skill but also operational effectiveness in managing design projects and contributing to broader business goals. It's a de facto "process portfolio" for creative roles.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Senior Brand Designers in Malaysia with 5-8 years of experience, a competitive salary range is estimated to be between RM 8,000 to RM 13,000 per month. This range accounts for the seniority of the role, the required expertise in design tools and brand strategy, and the company's focus on high-impact visuals for a large user base.

Benefits:

• Competitive salary package.

• Significant opportunity for career growth, with a clear path to creative leadership roles within BJAK.

• Ownership and direct impact on high-visibility visuals used by millions of users across Southeast Asia.

• A dynamic and collaborative team environment that values clear thinking, smart design execution, and innovation.

• A company culture that actively encourages creativity, experimentation, and the exploration of new tools, including AI.

• Hybrid working system, offering a balance between in-office collaboration and remote flexibility.

Working Hours: Standard full-time working hours, likely around 40 hours per week, with a hybrid work arrangement that may offer some flexibility in schedule.

📝 Enhancement Note: The salary estimate is based on data for similar roles in Malaysia, considering the specified experience level and the company's industry (FinTech/Insurance Tech). The benefits directly address the candidate's desire for growth and impact, aligning with typical senior-level expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically focused on digitizing the insurance industry and developing AI-integrated applications). BJAK operates within the InsurTech and broader FinTech space, leveraging technology to create superior application platforms.

Company Size: While not explicitly stated, the mention of "millions of users" and a "densely talented, highly motivated" team suggests a growing, mid-to-large-sized tech company, likely employing several hundred to over a thousand individuals. This implies a structured yet agile operational environment.

Founded: BJAK has developed the "first and leading insurance platform in Southeast Asia," indicating a mature company with established market presence and a history of innovation, likely founded at least 5-10 years ago to achieve this leadership.

Team Structure:

• The design team is part of a larger Marketing or Creative department, reporting to a Creative Manager.

• The organization emphasizes a "very flat organization" with members expected to be "hands-on" and contribute directly, suggesting minimal bureaucracy and direct lines of communication.

Methodology:

• BJAK focuses on "engineering and product excellence," implying a data-driven and iterative approach to development and design.

• The company is "continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI," showcasing a forward-thinking, innovation-centric methodology.

• Design operations within BJAK likely involve agile methodologies, rapid prototyping, and continuous improvement based on user feedback and performance metrics.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's focus on AI integration and building "superior applications" suggests a culture that values technological advancement, efficiency, and data-informed decision-making, which will influence the design team's approach to their work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer, indicating a mid-to-senior level position. It requires not only strong execution skills but also the ability to lead creative initiatives, mentor others, and contribute strategically to brand direction. This level is critical for operationalizing brand consistency and impact across the company.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure suggests a clear hierarchy within the creative department, with opportunities to influence and be influenced by higher-level strategic decisions. Collaboration extends to peers in marketing, product, and performance teams.

Operations Impact: The Senior Brand Designer's impact is crucial for BJAK's go-to-market strategy. By crafting "high-impact design assets" and evolving the "brand identity," this role directly influences customer perception, campaign effectiveness, and overall brand equity. Strong visual branding is a foundational element of effective marketing and sales operations, driving engagement and conversion.

Growth Opportunities:

• Creative Leadership: A direct opportunity to grow into a Creative Manager or Art Director role, leading larger teams and broader creative strategies.

• Specialization: Deepen expertise in specific areas like motion graphics, performance marketing visuals, or AI-driven design tools.

• Cross-Functional Expertise: Develop a stronger understanding of marketing, product development, and performance analytics through close collaboration, potentially leading to roles that bridge design and business strategy.

• Impact on Scale: Contribute to the visual strategy for a platform serving millions, offering experience in scaling brand presence across a large user base.

📝 Enhancement Note: The role offers a clear progression path from senior individual contributor to leadership, aligning with the company's emphasis on talent development and growth within a flat organizational structure.

🌐 Work Environment

Office Type: The mention of a "Hybrid working system" indicates a blend of in-office and remote work. This suggests a modern office environment designed to facilitate collaboration, team meetings, and focused individual work when on-site.

Office Location(s): The primary office is located in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub in the Klang Valley, known for its accessibility and modern infrastructure.

Workspace Context:

• The environment is likely collaborative, with designers working alongside marketing, content, and product teams to foster idea exchange and integrated campaign development.

• Access to industry-standard design tools (Adobe Creative Suite, Figma, motion software) will be provided, along with potential exploration of new AI-powered design technologies.

• The "flat organization" structure implies open communication channels and direct interaction with colleagues and potentially leadership, fostering a dynamic and engaging workspace.

• The hybrid model allows for focused design work at home while leveraging in-office time for brainstorming, team alignment, and relationship building.

Work Schedule: While specific hours are not detailed, a standard full-time work week (approximately 40 hours) is implied. The hybrid system may offer some flexibility in daily start and end times, accommodating the needs of creative work and personal well-being, while ensuring availability for team syncs and key project deadlines.

📝 Enhancement Note: The hybrid nature of the work environment is a key consideration for work-life balance, while the collaborative aspect is crucial for a role that thrives on team input and cross-functional partnerships.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by the Talent Acquisition team to assess basic qualifications and creative output.

2. Hiring Manager Interview: A discussion with the Creative Manager, focusing on your experience, design philosophy, approach to brand building, and fit with the team. Be prepared to walk through key projects in your portfolio.

3. Design Challenge/Portfolio Presentation: A practical exercise or a more in-depth presentation of your portfolio. This is where you'll demonstrate your ability to translate briefs into compelling visuals, explain your design rationale, and showcase your leadership potential.

4. Cross-functional Interviews: Meetings with key stakeholders from marketing, product, or performance teams to assess collaboration skills and understanding of business objectives.

5. Final Interview: Potentially with a senior leader, focusing on strategic thinking, cultural fit, and long-term career aspirations within BJAK.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight brand storytelling, visual excellence, and leadership.

• Tell a Story: For each project, explain the brief, your role, the problem you solved, your creative process, challenges faced, and the results achieved (quantifiable if possible).

• Highlight Brand Evolution: Specifically demonstrate how you've evolved or strengthened a brand identity. Show before-and-after examples or explain your strategic rationale.

• Demonstrate Tool Proficiency: Include examples that showcase your mastery of Adobe Creative Suite, Figma, and motion graphics tools.

• Showcase Collaboration: If possible, include projects where you collaborated closely with marketing or product teams, explaining your contribution and how you integrated feedback.

• Address AI Interest: If you have experience or a strong interest in AI for design, prepare to discuss it and how you envision it impacting your workflow.

Challenge Preparation:

• Understand BJAK's Brand: Research BJAK's current brand identity, target audience, and market position. Think about how you would enhance or evolve it.

• Anticipate Briefs: Prepare for a design challenge that might involve creating assets for a campaign, social media, or a new product feature. Focus on clarity, impact, and brand consistency.

• Practice Articulation: Be ready to clearly articulate your design decisions, rationale, and how your work aligns with business goals. Practice explaining your process concisely.

• Prepare Questions: Have thoughtful questions ready for the interviewers about the team, the company culture, design challenges, and growth opportunities.

📝 Enhancement Note: The interview process emphasizes not only creative talent but also strategic thinking, collaboration, and the ability to execute design that drives business outcomes, reflecting a mature operational approach to creative roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, photo editing, and layout (Photoshop, Illustrator, InDesign).

• Figma: Critical for collaborative interface design, prototyping, and design system development.

• Motion Graphics Software: After Effects for creating dynamic animations, motion graphics, and visual effects for campaigns and social media.

• Video Editing Software: Premiere Pro for editing video content, including promotional materials and campaign assets.

Analytics & Reporting:

CRM & Automation:

Emerging Technologies:

• AI Design Tools: Experience or interest in AI-powered design tools for ideation, asset generation, or workflow acceleration (e.g., Midjourney, DALL-E, Adobe Sensei features).

📝 Enhancement Note: Mastery of core design software is expected, alongside a forward-looking approach to incorporating AI tools to enhance operational efficiency and creative output.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering "top-tier quality" and "premium execution" in all design outputs, reflecting a high standard of operational delivery.

• Innovation & Experimentation: Encouragement to explore new ideas, emerging tools (including AI), and creative approaches, fostering a culture of continuous improvement and forward-thinking.

• Collaboration & Ownership: A strong emphasis on teamwork across departments and individual accountability for projects, ensuring seamless workflow and successful project completion.

• Impact & Results: A focus on creating visuals that "drive results" and are seen by "millions of users," linking design work directly to business success and societal contribution.

• Clarity & Efficiency: Valuing "clear thinking" and "smart design," suggesting an appreciation for efficient processes and communication that leads to effective outcomes.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, content, product, and performance teams, requiring proactive communication and a shared understanding of objectives.

• Mentorship and Guidance: A culture where senior members actively mentor junior designers, fostering knowledge sharing and team development.

• Feedback-Driven Iteration: An environment that likely embraces constructive feedback to refine designs and ensure they meet evolving project requirements and brand standards.

• Hands-on Contribution: In line with the "flat organization" ethos, collaboration is likely direct and practical, with all team members contributing actively to shared goals.

📝 Enhancement Note: The company culture values both creative excellence and operational effectiveness, emphasizing collaboration and a results-oriented approach.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that high-impact campaign visuals remain consistent with BJAK's core brand identity while still being fresh and engaging for specific audiences.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to evolving project requirements and tight deadlines common in tech and startup settings, requiring efficient workflow management.

• Integrating New Technologies: Staying ahead of the curve and effectively integrating emerging tools like AI into design workflows without compromising quality or brand integrity.

• Mentoring and Leading: Effectively guiding and developing junior designers while managing personal design responsibilities, requiring strong leadership and communication skills.

• Measuring Design Impact: Quantifying the effectiveness of design assets on business outcomes (e.g., conversion rates, user engagement) in collaboration with performance teams.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in motion graphics, animation, and potentially VFX through practice and exposure.

• AI in Design: Hands-on experience and training in leveraging AI tools for creative ideation, content generation, and workflow automation.

• Creative Leadership: Developing skills in team management, strategic brand direction, and cross-functional leadership through mentorship and direct experience.

• Performance Marketing Design: Gaining insights into the principles of performance-driven design and how visuals directly impact conversion metrics.

• Industry Exposure: Contributing to a leading InsurTech platform provides valuable experience in a rapidly growing and innovative sector.

📝 Enhancement Note: The role presents opportunities to tackle complex creative challenges while growing professionally in a dynamic, tech-forward environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved or significantly strengthened a brand’s visual identity. What was your strategy and what were the key outcomes?" (Focus on process, rationale, and impact).

• "How do you ensure brand consistency across diverse campaign assets and marketing channels, especially when working with different teams?" (Highlight collaboration, guideline adherence, and communication).

• "Can you walk us through a complex design project from brief to final execution? What were the challenges, and how did you overcome them?" (Showcase problem-solving, workflow, and tool proficiency).

• "How do you approach designing for different audience segments (consumers, partners, internal) while maintaining a cohesive brand?" (Demonstrate adaptability and strategic thinking).

Company & Culture Questions:

• "What excites you about BJAK's mission and its position in the InsurTech market?" (Demonstrate research and genuine interest).

• "How do you see your design philosophy aligning with BJAK's emphasis on 'engineering and product excellence' and 'innovation'?" (Connect your values to the company's).

• "Describe your ideal collaborative environment. How do you typically work with marketing, product, and performance teams?" (Assess cultural fit and teamwork).

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by demonstrating key skills (e.g., brand identity, campaign design, motion graphics).

• Narrative Flow: For each project, tell a clear story: the problem, your solution, your process, and the results. Use visuals to support your narrative.

• Highlight Seniority: Emphasize projects where you demonstrated leadership, mentorship, or strategic input.

• Showcase Tool Proficiency: Point out specific elements that demonstrate your mastery of Adobe Creative Suite, Figma, and motion tools.

• Quantify Impact: Whenever possible, include data or metrics that show the success of your designs (e.g., increased engagement, higher conversion rates).

• Be Prepared for Questions: Anticipate detailed questions about your design choices, technical execution, and collaborative process.

📝 Enhancement Note: Preparation should focus on demonstrating not just creative talent but also strategic thinking, operational efficiency, and a collaborative mindset, aligning with BJAK's culture and the demands of a senior role.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand storytelling, visual excellence, and leadership. Prioritize examples relevant to campaigns, digital assets, and brand identity evolution.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, proficiency in key design tools (Adobe Creative Suite, Figma, After Effects), and any experience with AI in design. Quantify achievements where possible.

• Company Research: Thoroughly research BJAK's mission, current brand, market position, and recent initiatives. Understand their focus on AI and their role in the InsurTech sector.

• Prepare for Design Challenge: Anticipate a practical design exercise or a detailed portfolio walkthrough. Practice articulating your design process, rationale, and how your work drives business results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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