Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: Bjak

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-02-21

Experience Level: 5-8 years

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end creation and evolution of high-impact visual design assets across multiple channels, including digital campaigns, social media, web, product visuals, and marketing collateral.

• Drive the strategic development and refinement of BJAK's brand identity, ensuring consistent, clear, and premium execution across all touchpoints to enhance brand recognition and impact.

• Foster a collaborative environment by partnering closely with marketing, content, product management, and performance teams to deliver on-brand creative solutions that directly contribute to business objectives and measurable results.

• Adapt and tailor visual language and design strategies to effectively engage diverse audiences, including consumers, business partners, and internal stakeholders, maintaining brand integrity across all communications.

• Maintain and elevate BJAK's brand guidelines, serving as the guardian of visual standards and ensuring top-tier quality and consistency in all design outputs.

• Provide creative direction and mentorship to junior designers, fostering their development and guiding the team towards impactful and cohesive creative execution.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a significant level of autonomy, strategic input, and leadership. The emphasis on "leading the creation," "evolving and strengthening brand identity," and "mentoring junior designers" indicates a role that goes beyond execution to strategic brand stewardship. The connection to "marketing operations" is inferred from the collaborative nature with marketing, content, and performance teams, and the focus on driving results through design, which is a core function of effective marketing operations.

📈 Primary Responsibilities

• Spearhead the design and execution of compelling visual assets for integrated marketing campaigns, social media content, website interfaces, product visualizations, and print/digital marketing materials, ensuring alignment with overall brand strategy.

• Develop and maintain a strong, cohesive brand identity for BJAK, translating brand values into visually engaging and memorable designs that resonate with target audiences and differentiate BJAK in the market.

• Collaborate with cross-functional teams, including Marketing, Content, Product, and Performance teams, to conceptualize and deliver creative solutions that meet project objectives, drive engagement, and support revenue growth initiatives.

• Strategize and execute visual designs tailored to specific audience segments, such as end-consumers, enterprise partners, and internal employees, ensuring that the brand's core message is communicated effectively and appropriately for each group.

• Act as the primary custodian of BJAK's brand guidelines, ensuring all design outputs adhere to established standards for typography, color, imagery, and tone, and proactively identifying opportunities to refine and update these guidelines.

• Mentor and guide junior designers, providing constructive feedback, fostering creative problem-solving, and ensuring a high standard of design quality and brand consistency across the team's work.

• Report directly to the Creative Manager, contributing strategic insights on brand positioning, design trends, and creative direction to shape the overarching brand narrative and visual strategy.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand leadership and hands-on design execution. The emphasis on "driving results" and "supporting revenue growth initiatives" suggests a strong connection to the commercial outcomes of design, aligning with the goals of revenue and sales operations by ensuring brand consistency and effectiveness in customer-facing materials.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.

Experience: 5–8 years of progressive experience in brand design, graphic design, or creative roles, with a proven track record in fast-paced environments, startups, or agencies.

Required Skills:

• Brand Storytelling: Ability to translate complex brand narratives and business objectives into compelling visual stories that resonate with target audiences.

• Visual Excellence & Craft: Demonstrated mastery of layout, typography, composition, color theory, and visual hierarchy to create aesthetically superior and impactful designs.

• Design Leadership: Proven experience in guiding creative direction, mentoring junior talent, and influencing brand strategy through design.

• Cross-Functional Collaboration: Strong ability to work effectively with marketing, product, content, and performance teams, understanding their needs and translating them into design solutions.

• Brand Identity Development: Expertise in evolving, defining, and maintaining a consistent and premium brand identity across all platforms.

• Adobe Creative Suite Proficiency: Advanced skills in Photoshop, Illustrator, and InDesign for comprehensive design asset creation.

• Figma Expertise: Mastery of Figma for collaborative design, prototyping, and handoff to development teams.

• Motion Design Fundamentals: Proficiency in motion tools like After Effects or Premiere Pro for creating dynamic and engaging visual content.

• Adaptability: Ability to design for diverse audiences and seamlessly adapt visual language to different contexts and platforms.

Preferred Skills:

• AI Design Tool Integration: Experience or a strong interest in leveraging AI tools for design ideation, asset generation, and workflow optimization.

• Performance Marketing Visuals: Experience in designing creative assets specifically for performance marketing campaigns, with an understanding of conversion optimization.

• Motion Graphics & VFX: Advanced skills in motion graphics, including animation, 2D/3D elements, and basic visual effects.

• Design Systems: Familiarity with building, maintaining, and utilizing design systems, templates, and brand libraries for efficient and consistent design execution.

• Sound Design/Editing: Basic skills in audio editing or sound design for multimedia projects.

📝 Enhancement Note: The required skills emphasize a senior-level designer capable of strategic thinking, leadership, and advanced technical proficiency. The inclusion of AI tools and performance marketing visuals points to the evolving needs of modern brand design, particularly within a tech-focused company like BJAK. The preferred skills suggest a desire for candidates who can contribute to more advanced multimedia and system-level design initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Storytelling Case Studies: Showcase a minimum of 2-3 detailed case studies demonstrating how you evolved or significantly contributed to a brand's identity, including the strategic thinking, design process, and measurable impact.

• Cross-Channel Execution Examples: Include a diverse range of high-quality design assets across campaigns, social media, web, product visuals, and marketing materials, highlighting your versatility.

• Design Leadership Showcase: Provide examples of how you have mentored junior designers, guided creative projects, or contributed to strategic brand decisions, demonstrating your leadership capabilities.

• Process & Tool Proficiency: Clearly illustrate your proficiency with essential design tools (Adobe Creative Suite, Figma) and motion software (After Effects/Premiere Pro), potentially through process breakdowns or interactive prototypes.

• Impact & Results Documentation: Quantify the impact of your design work whenever possible, using metrics related to engagement, conversion, brand awareness, or user experience improvements.

Process Documentation:

• Brand Guideline Development: Demonstrate your approach to creating, maintaining, and enforcing brand guidelines, ensuring consistency and premium execution across all outputs.

• Workflow Optimization: Illustrate how you streamline design workflows, collaborate with cross-functional teams (marketing, product), and manage multiple projects efficiently in a fast-paced environment.

• Creative Brief Interpretation: Show examples of how you translate complex creative briefs into innovative and effective design solutions, detailing your problem-solving process.

• AI Tool Integration: If applicable, include examples or explanations of how you have integrated AI tools into your design process for ideation, asset creation, or efficiency gains.

📝 Enhancement Note: For a Senior Brand Designer role, the portfolio is paramount. It needs to showcase not just aesthetic skill but strategic thinking, leadership, and the ability to drive business outcomes through design. The emphasis on process documentation within the portfolio is crucial for demonstrating a structured and efficient approach to design operations within a company like BJAK.

💵 Compensation & Benefits

Salary Range: MYR 80,000 - MYR 120,000 annually.

This range is an estimate based on market data for Senior Brand Designers in Malaysia, considering the listed experience level (5-8 years), the company's industry (Technology/Insurance Tech), and the hybrid work model. The exact compensation will depend on the candidate's specific experience, skills, and interview performance.

Benefits:

• Competitive Salary: A competitive salary package commensurate with experience and skills.

• Creative Leadership Growth: Significant opportunity to grow into a creative leadership role with increasing responsibility and strategic input.

• High-Impact Visuals: Ownership of designing high-impact visuals that will be seen by millions of users across BJAK's platforms.

• Fast-Paced, Innovative Environment: Work within a dynamic team that values clear thinking, smart design, and efficient execution, fostering a culture of creativity and experimentation.

• Hybrid Working System: Flexibility of a hybrid work model, allowing for a balance between in-office collaboration and remote work.

• Professional Development: Potential for access to learning resources, workshops, and conferences to stay updated on design trends and tools.

Working Hours: Approximately 40 hours per week, with flexibility offered through the hybrid working system. Specific in-office days will be determined collaboratively but will facilitate team collaboration and knowledge sharing.

📝 Enhancement Note: The salary range is estimated based on typical compensation for senior-level design roles in Malaysia's tech sector. The benefits are tailored to highlight aspects that would be particularly appealing to a creative professional looking for growth and impact. The "hybrid working system" is noted as a key benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on application platforms and digital solutions within the insurance sector, with a forward-looking integration of AI. BJAK is positioned as a leader in Southeast Asia's digital insurance landscape.

Company Size: BJAK is described as having a "densely talented, highly motivated" team within a "very flat organization," suggesting a medium-sized, agile company. The specific number of employees is not provided, but the emphasis on flat structure indicates a culture where individual contributions are highly visible and impactful.

Founded: BJAK was founded with the mission to create successful businesses and contribute positively to society through efficiency. Their development of the first and leading insurance platform in Southeast Asia highlights a history of innovation and market leadership in the InsurTech space.

Team Structure:

• Flat Organization: Emphasizes direct contribution and minimal hierarchy, encouraging initiative and hands-on work from all members.

• Cross-Functional Collaboration: Design, marketing, content, product, and performance teams work closely together, fostering a holistic approach to business and product development.

• Reporting Line: Senior Brand Designers report directly to the Creative Manager, indicating a clear line of leadership within the design function.

Methodology:

• Engineering and Product Excellence: A core focus on building superior applications through rigorous engineering and product development practices.

• Data-Driven Decision Making: While not explicitly stated for design, the company's mission implies a focus on efficiency and success, which in a tech company often translates to data-informed strategies.

• Agile & Iterative: The "fast-paced, high-iteration environment" suggests an agile methodology where continuous improvement and rapid adaptation are key.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company culture at BJAK is characterized by its flat structure, emphasis on talent and motivation, and a drive for excellence in technology and product development. For a Senior Brand Designer, this means opportunities for significant impact, direct collaboration, and a fast-paced, iterative work environment where creative ideas are valued.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior Brand Designer," placing it at an experienced professional level within the creative domain. It signifies a transition from individual contributor to a role with leadership responsibilities, including strategic input, mentorship, and potential ownership of significant brand initiatives. It's a stepping stone towards potential Creative Manager or Head of Design roles.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This structure allows for focused guidance and mentorship from a senior creative leader, while also offering a clear path for escalating strategic decisions and receiving feedback on brand direction.

Operations Impact: The Senior Brand Designer's impact is critical in shaping BJAK's public perception and user engagement. By creating high-impact visuals and evolving the brand identity, they directly influence customer acquisition, retention, and brand loyalty. Their work supports marketing and sales efforts, ensuring a consistent and compelling brand message that drives business results. The role's influence extends to product visualization, enhancing user experience and adoption.

Growth Opportunities:

• Creative Leadership: A clear pathway to grow into a Creative Manager role, taking on more strategic oversight, team management, and budget responsibility.

• Specialization & Skill Development: Opportunities to deepen expertise in areas like motion graphics, AI-driven design, or performance marketing visuals, potentially through specialized projects or training.

• Brand Strategy Influence: The chance to contribute significantly to the long-term brand strategy and visual direction of BJAK, impacting millions of users.

• Cross-Functional Leadership: Potential to lead design initiatives that span multiple departments, enhancing collaboration and project management skills.

📝 Enhancement Note: The Senior Brand Designer role at BJAK offers a strong trajectory for career advancement within the creative field. The emphasis on impact and leadership within a flat organization suggests that high performers can quickly gain visibility and responsibility, leading to significant professional growth.

🌐 Work Environment

Office Type: BJAK offers a Hybrid working system. This indicates a blend of in-office and remote work, designed to provide flexibility while fostering collaboration and team cohesion. The office environment is likely modern and conducive to creative work.

Office Location(s): The primary office location is in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub, offering good accessibility and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model is structured to facilitate in-office collaboration, team meetings, brainstorming sessions, and direct interaction with colleagues across marketing, product, and performance teams.

• Creative Tools & Technology: The workspace will be equipped with the necessary design tools and technology, including access to Adobe Creative Suite, Figma, and potentially high-performance workstations required for motion graphics and AI tools.

• Team Interaction: Opportunities for regular interaction with the Creative Manager and junior designers, promoting knowledge sharing, mentorship, and a shared creative culture.

Work Schedule: The standard work schedule is approximately 40 hours per week. The hybrid arrangement provides flexibility in how these hours are structured, with specific in-office days likely determined collaboratively to maximize team effectiveness. This flexibility supports efficient workflow management and creative process integration.

📝 Enhancement Note: The hybrid work environment at BJAK is a key aspect of the work setting, balancing the benefits of in-person collaboration with the flexibility of remote work. This setup is designed to support both individual creative focus and team synergy, which are essential for a role like Senior Brand Designer.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role requirements.

2. Hiring Manager Interview: A conversation with the Creative Manager to discuss your experience, design philosophy, leadership potential, and understanding of brand strategy.

3. Portfolio Presentation & Case Study Review: A dedicated session where you present your portfolio, focusing on 2-3 key case studies that demonstrate your strategic approach, design process, and measurable impact. Be prepared to discuss your role, the challenges, your solutions, and the outcomes.

4. Cross-Functional Team Meet & Greet: An opportunity to meet with members from marketing, product, or performance teams to assess collaboration style and communication skills.

5. Final Interview/Offer: A final discussion, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your senior-level experience, brand storytelling abilities, and impact on business objectives. Prioritize quality over quantity.

• Tell a Story: For each case study, clearly articulate the problem, your strategic approach, the design process, your specific contributions, the tools used, and the quantifiable results. Use visuals to support your narrative.

• Highlight Leadership: Include examples or discuss instances where you mentored juniors, led projects, or influenced brand direction.

• Demonstrate Technical Proficiency: Be ready to discuss your command of Adobe Creative Suite, Figma, and motion tools. If you have AI tool experience, showcase it.

• Tailor to BJAK: Research BJAK's current brand, products, and market position. Be prepared to discuss how your skills and vision can contribute to their future success.

Challenge Preparation:

• Brand Exercise: You might be given a brief to create a design concept or a series of assets for a specific campaign or product, testing your ability to apply BJAK's brand guidelines and strategic thinking under timed conditions.

• Problem-Solving Scenarios: Prepare to discuss how you would approach common design challenges, such as rebranding, inconsistent brand application, or tight deadlines.

• Presentation Skills: Practice presenting your portfolio and any design challenges clearly, concisely, and engagingly. Focus on articulating your thought process and the business rationale behind your design decisions.

📝 Enhancement Note: The interview process emphasizes a thorough evaluation of design leadership, strategic thinking, and practical application. The portfolio presentation is a critical component, requiring candidates to demonstrate not just creative output but also the strategic and collaborative skills expected of a Senior Brand Designer.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets, from detailed illustrations to polished marketing collateral.

• Figma: Advanced skills in Figma for collaborative design workflows, prototyping, design system management, and efficient handoff to development teams.

Motion & Video Tools:

• After Effects: Strong expertise in After Effects for creating dynamic animations, motion graphics, and visual effects for digital campaigns, social media, and product explainers.

• Premiere Pro: Proficiency in Premiere Pro for video editing, incorporating motion graphics, and producing video content for marketing purposes.

AI & Emerging Technologies:

• AI Design Tools: Experience or a strong interest in using AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly, or similar) for ideation, asset generation, and workflow acceleration.

Collaboration & Project Management:

• Project Management Software: Familiarity with tools like Asana, Trello, Jira, or similar for managing design projects, tracking progress, and collaborating with cross-functional teams.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for real-time communication and team collaboration.

Nice-to-Have Tools:

• Motion Graphics/VFX Software: Additional experience with tools for advanced animation or visual effects.

• Design System Management Tools: Familiarity with platforms or methodologies for managing and scaling design systems.

📝 Enhancement Note: The technology stack reflects a modern design team's needs, requiring expertise in industry-standard creative software, advanced motion design capabilities, and an openness to integrating emerging AI tools. This indicates BJAK's commitment to staying at the forefront of design technology.

👥 Team Culture & Values

Operations Values:

• Excellence & Craftsmanship: A commitment to producing high-quality, detail-oriented design work that upholds a premium brand standard.

• Collaboration & Teamwork: A strong emphasis on working effectively with cross-functional teams, sharing knowledge, and supporting collective success.

• Innovation & Experimentation: An environment that encourages creative risk-taking, exploration of new design trends (including AI), and continuous improvement.

• Impact & Results-Driven: A focus on how design contributes directly to business objectives, user engagement, and overall company mission.

• Ownership & Initiative: A culture where individuals are empowered to take ownership of their projects, drive initiatives, and contribute proactively to the brand's evolution.

Collaboration Style:

• Integrated Approach: Designers are embedded within or work very closely with marketing, product, and performance teams, ensuring design is aligned with business goals from inception.

• Feedback-Rich: A culture of constructive feedback, both within the design team and with cross-functional partners, to refine creative output and ensure alignment.

• Agile & Iterative: The team likely operates in an agile manner, with frequent check-ins, rapid iteration cycles, and adaptability to changing project needs.

• Knowledge Sharing: Encouragement of open communication and sharing of best practices, design trends, and learnings across the team.

📝 Enhancement Note: The culture at BJAK values a combination of creative excellence, collaborative spirit, and a results-oriented mindset. For a Senior Brand Designer, this means being part of a team that is both dedicated to high-quality creative output and focused on achieving tangible business outcomes through design.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Scale: Ensuring a premium and consistent brand experience across a rapidly growing user base and diverse marketing channels while integrating new product features and AI capabilities.

• Balancing Creative Vision with Business Objectives: Effectively translating business goals and performance metrics into compelling creative solutions that resonate with target audiences without compromising brand integrity.

• Adapting to Rapid Technological Advancements: Staying ahead of the curve with evolving design tools, AI technologies, and digital trends to ensure BJAK's visual identity remains modern and effective.

• Managing Cross-Functional Stakeholder Expectations: Navigating diverse needs and priorities from marketing, product, and performance teams, ensuring design solutions meet all requirements.

Learning & Development Opportunities:

• Advanced Design & AI Training: Access to specialized training in motion graphics, advanced AI design tools, or emerging design technologies.

• Creative Leadership Development: Opportunities to hone leadership skills through mentorship, project management, and potential involvement in strategic planning.

• Industry Exposure: Participation in design conferences, workshops, or webinars to stay abreast of the latest trends and network with industry professionals.

• Cross-Functional Learning: Gaining deeper insights into marketing, product development, and performance analytics through close collaboration, enhancing understanding of how design impacts different business functions.

📝 Enhancement Note: The challenges presented are typical for senior roles in dynamic tech companies, requiring adaptability, strategic thinking, and a proactive approach to learning. The growth opportunities are designed to support career progression within both creative and leadership domains.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving BJAK's brand identity to incorporate AI-driven visual elements while maintaining a premium feel?" Discuss your process for research, ideation, and execution, and how you would ensure brand consistency.

• "Describe a time you had to balance a strong creative vision with demanding performance marketing objectives. What was your approach, and what were the results?" Be prepared to share a specific case study.

Company & Culture Questions:

• "What appeals to you about BJAK's flat organizational structure and its focus on engineering and product excellence?" Prepare to discuss how you thrive in such environments and contribute to a culture of innovation.

• "How do you stay updated on the latest digital design trends, motion principles, and emerging AI tools, and how would you apply this knowledge at BJAK?" Showcase your proactive learning habits.

Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your career and design philosophy. Then, present 2-3 in-depth case studies, clearly outlining the problem, your strategic approach, the design process, your role, and the tangible outcomes.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your work (e.g., increased engagement, conversion rates, brand recall).

• Showcase Leadership: Highlight instances where you took initiative, mentored others, or influenced strategic decisions.

• Technical Readiness: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, and motion tools. If you have AI experience, integrate it into your case studies.

• Engage and Discuss: Treat the presentation as a conversation. Be ready to answer questions about your design choices, process, and problem-solving approach.

📝 Enhancement Note: The interview preparation focuses on assessing the candidate's strategic thinking, leadership potential, and ability to apply their design skills to BJAK's specific business context and culture. The emphasis on case studies and problem-solving scenarios is key to evaluating a Senior Brand Designer's capabilities.

📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand storytelling, design leadership, cross-channel execution, and measurable impact. Prioritize 2-3 strong case studies that align with BJAK's industry and mission.

• Resume Optimization: Ensure your resume clearly articulates your 5-8 years of experience, proficiency in required tools (Adobe Creative Suite, Figma, After Effects), and any experience with AI design tools or performance marketing visuals. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design philosophy, your approach to brand evolution, and how you mentor junior designers. Be ready to discuss your contributions to past projects and their business impact.

• Research BJAK: Thoroughly understand BJAK's mission, current brand presence, products, and market position. Prepare thoughtful questions about their creative direction, brand challenges, and team culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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