Senior Brand Designer

📍 Job Overview

Job Title: Senior Brand Designer

Company: BJAK

Location: Bandar Utama, Petaling Jaya, Selangor, Malaysia

Job Type: FULL_TIME

Category: Marketing / Creative / Design

Date Posted: March 1, 2026

Experience Level: Mid-Senior Level (5-8 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic evolution and execution of BJAK's brand identity through compelling visual design across all marketing and product touchpoints.

• Drive the creation of high-impact design assets for diverse channels, including digital campaigns, social media, web, and marketing collateral, ensuring brand consistency and premium quality.

• Collaborate cross-functionally with marketing, content, product, and performance teams to deliver on-brand creative solutions that achieve measurable business results.

• Serve as a creative mentor and guide, fostering a culture of design excellence and continuous improvement within the design team.

• Contribute strategic insights to the overall brand direction, reporting directly to the Creative Manager in a flat organizational structure.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer, implying a need for strong strategic thinking, leadership capabilities, and a proven track record in brand storytelling. The emphasis on "flat organization" and "hands-on" contribution suggests a dynamic, collaborative environment where individual initiative and direct impact are highly valued. The mention of AI tools indicates a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Spearhead the design and development of impactful visual assets for integrated marketing campaigns, social media content, website interfaces, product visuals, and promotional materials.

• Champion and refine BJAK’s brand identity, ensuring a cohesive, clear, and premium visual language that resonates across all communication channels and audience segments.

• Partner closely with Marketing, Content, Product, and Performance teams to translate strategic objectives into effective, on-brand creative executions that drive engagement and achieve performance targets.

• Adapt and tailor visual design approaches to effectively communicate with diverse audiences, including consumers, business partners, and internal stakeholders.

• Develop, maintain, and enforce BJAK’s comprehensive brand guidelines, ensuring consistent application of visual standards and a high level of creative output across all touchpoints.

• Provide creative mentorship, guidance, and feedback to junior designers, fostering their professional growth and elevating the overall quality of the design team’s work.

• Actively contribute strategic creative insights and recommendations to the Creative Manager, influencing the broader brand and design strategy of the organization.

• Stay abreast of emerging design trends, digital aesthetics, motion principles, and AI-driven design tools, integrating innovative approaches into the creative process.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic brand leadership. The emphasis on "driving results" and "performance marketing visuals" suggests that the role will require a strong understanding of how design contributes to business objectives, not just aesthetic appeal. The need to design for "diverse audiences" points to a nuanced approach to brand communication.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related creative field is implied.

Experience: 5-8 years of progressive experience in brand design, graphic design, or similar creative roles, with a significant portion ideally gained in fast-paced, startup, or agency environments.

Required Skills:

• Proven expertise in brand storytelling and visual identity development through a strong portfolio.

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma for collaborative design and prototyping.

• Experience with motion design tools such as After Effects and/or Premiere Pro.

• Demonstrable skill in layout, typography, composition, and maintaining brand consistency.

• Ability to mentor junior designers and provide effective creative direction.

• Strong cross-functional collaboration and communication skills.

• Initiative, ownership of projects, and a proactive approach to problem-solving.

Preferred Skills:

• Experience in creating visuals for performance marketing campaigns or commercial advertising.

• Skills in motion graphics, sound editing, or basic visual effects (VFX).

• Familiarity with design systems, template creation, and brand asset management libraries.

• Interest in and experience with leveraging AI tools for design ideation and production workflows.

📝 Enhancement Note: The experience requirement of 5-8 years combined with "ideally in fast-paced or startup environments" suggests that BJAK values candidates who can adapt quickly and contribute effectively in a dynamic setting. The specific mention of Figma, Adobe Creative Suite, and motion tools indicates the core technical stack expected for this role. The "Nice to Have" section points towards areas where candidates can differentiate themselves, particularly in performance marketing and emerging AI applications in design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong command of brand storytelling and visual identity systems.

• Examples demonstrating the ability to translate complex creative briefs into clean, engaging, and on-brand visual designs.

• Case studies highlighting leadership in design projects, including strategic decision-making and creative direction provided to teams.

• Visuals that prove a balance between meticulous detail-oriented craft and a strong understanding of overarching brand strategy.

Process Documentation:

• Evidence of maintaining and refining brand guidelines, ensuring consistency and quality across a wide range of outputs.

• Examples of collaborative workflows with marketing, content, product, and performance teams, illustrating effective cross-functional partnerships.

• Work samples that showcase an understanding of how design drives results, particularly in campaign performance or commercial contexts.

• Projects that indicate experience with or an aptitude for integrating emerging AI tools into the design production pipeline.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to meet the job requirements. Emphasis is placed on demonstrating not just design execution but also strategic thinking, leadership, and adaptability to new technologies like AI. The inclusion of "process documentation" implies that candidates should be able to articulate their workflow and how they ensure brand consistency and quality.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers in Malaysia with 5-8 years of experience, and considering BJAK's focus on "competitive salary" and "growth into a creative leadership role," a competitive range is estimated. For a Senior Brand Designer in the Kuala Lumpur/Selangor region, this could typically fall between MYR 7,000 to MYR 12,000 per month, depending on specific experience, portfolio strength, and negotiation.

Benefits:

• Competitive salary package.

• Opportunity for significant career growth into a creative leadership position.

• Ownership and visibility of high-impact visuals seen by millions of users across Southeast Asia.

• A dynamic, fast-moving team environment that values clear thinking, smart design, and effective execution.

• A company culture that actively encourages creativity and experimentation in design.

• Hybrid working system, offering flexibility between remote and in-office work.

Working Hours: While not explicitly stated, a standard full-time work week of approximately 40 hours is typical. Given the "fast-paced" environment, flexibility may be required, but the hybrid system suggests a structured approach to work hours.

📝 Enhancement Note: The salary estimate is based on general market data for similar roles in Malaysia. The benefits strongly emphasize growth potential, impact, and a creative work environment, aligning with BJAK's company description. The hybrid work system is a key perk for work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Application Platforms, AI Integration, Digital Insurance)

Company Size: While not explicitly stated in the provided data, the mention of "over 8 million users" and a "densely talented, highly motivated" team suggests a growing, established tech company that operates at scale. The "flat organization" structure implies a lean and agile operational model.

Founded: BJAK is a company that has developed the "first and leading insurance platform in Southeast Asia," indicating a history of innovation and market leadership in the digital insurance space. Its current mission involves building new applications integrated with AI.

Team Structure:

• The design team is part of a "very flat organization," meaning direct reporting lines and less hierarchical bureaucracy. The Senior Brand Designer reports directly to the Creative Manager.

• Collaboration is expected to be cross-functional, involving marketing, content, product, and performance teams, fostering a unified approach to brand and business objectives.

Methodology:

• BJAK emphasizes "engineering and product excellence." For design, this translates to a focus on creating "superior application platforms" and "successful businesses."

• The company is actively integrating AI into its applications, suggesting a forward-thinking approach that likely extends to design processes, encouraging the use of AI tools for ideation and production.

• The culture values "clear thinking, smart design, and execution," indicating a pragmatic and results-oriented approach to creative work.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: BJAK presents itself as an innovative tech company with significant market presence and a strong focus on product excellence and AI integration. The "flat organization" and "densely talented" team imply a high-achieving, collaborative, and potentially demanding work environment where individuals are expected to contribute significantly.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Senior Brand Designer, indicating a mid-to-senior level position. It requires significant experience, leadership capabilities, and the ability to work autonomously and mentor others. It represents a step towards potential creative leadership roles within the organization.

Reporting Structure: The Senior Brand Designer reports directly to the Creative Manager. This direct line of reporting within a "flat organization" suggests a close working relationship and significant influence on creative decisions.

Operations Impact: The role directly impacts BJAK's brand perception, user engagement, and ultimately, business success by creating visuals that drive results for campaigns, marketing materials, and product interfaces. The opportunity to have visuals "seen by millions of users" underscores the potential for significant impact.

Growth Opportunities:

• Creative Leadership: The explicit mention of "opportunity to grow into a creative leadership role" is a primary growth path, potentially leading to roles like Creative Manager or Head of Design.

• Skill Development: Encouragement of "creativity and experimentation" and staying updated on "emerging AI tools" provides avenues for continuous learning and skill enhancement in cutting-edge design practices.

• Cross-functional Exposure: Working closely with marketing, product, and performance teams offers broad exposure to different business functions, enhancing strategic understanding and career versatility.

• Ownership & Impact: The chance to own "high-impact visuals" and contribute to a "leading insurance platform" offers significant professional development and portfolio-building opportunities.

📝 Enhancement Note: The growth trajectory for this role is clearly defined towards leadership and specialization in advanced design practices, including AI integration. The company's structure and stated values suggest a fast-track environment for high performers.

🌐 Work Environment

Office Type: BJAK offers a "Hybrid working system." This typically means a combination of in-office days for collaboration and team interaction, and remote days for focused individual work.

Office Location(s): The primary office location is in Bandar Utama, Petaling Jaya, Selangor, Malaysia. This is a well-established commercial and residential hub within the Klang Valley.

Workspace Context:

• The office environment is likely to be dynamic and collaborative, given the "flat organization" and cross-functional teamwork.

• Expect a modern tech-oriented workspace that supports creativity and innovation, equipped with necessary design tools and technology.

• Opportunities for direct interaction with the Creative Manager and other team members will be frequent, especially on in-office days.

Work Schedule: Full-time, with a hybrid model. The pace is described as "fast-moving" and "high-iteration," suggesting a need for flexibility and efficient time management to meet project deadlines.

📝 Enhancement Note: BJAK's hybrid model aims to balance the benefits of in-office collaboration with the flexibility of remote work. The work environment is geared towards high performance and continuous improvement, typical of successful tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely involves a review of the resume and portfolio to assess experience, skills, and alignment with BJAK's brand aesthetic.

• Creative Assessment/Challenge: Candidates may be given a design challenge or a case study to present, focusing on brand storytelling, problem-solving, and visual execution. This is common for senior design roles to evaluate practical skills and strategic thinking.

• Interviews with Creative Manager & Team: Discussions will delve into portfolio projects, design philosophy, leadership experience, collaboration style, and how the candidate fits into BJAK's culture. Expect questions about mentoring junior designers and working in a fast-paced environment.

• Final Round: May involve interviews with other stakeholders (e.g., Marketing Lead, Product Lead) to assess cross-functional collaboration readiness and broader business understanding.

Portfolio Review Tips:

• Showcase Brand Leadership: Highlight projects where you led brand strategy, evolved identities, or ensured consistent execution across multiple platforms.

• Demonstrate Impact: For campaign or performance marketing visuals, quantify results where possible (e.g., increased engagement, conversion rates).

• Detail Your Process: Explain your thinking behind design decisions, especially how you balanced creative vision with brand guidelines and business objectives.

• Highlight Collaboration: Include examples of working with cross-functional teams and how you managed feedback and approvals.

• Showcase Mentorship: If applicable, describe your experience mentoring junior designers.

• Include AI Integration: If you have experience using AI tools in your workflow, showcase how you leveraged them for ideation or efficiency.

Challenge Preparation:

• Understand BJAK's Brand: Thoroughly research BJAK’s current brand identity, visual language, and target audience. Analyze their existing marketing materials and product interfaces.

• Focus on "Superior" and "Impact": Frame your solutions around creating visually superior and impactful designs that align with BJAK's mission.

• Practice Articulation: Be prepared to clearly articulate your design choices, strategic rationale, and how your proposed solutions meet the brief's objectives.

• Consider the Hybrid Model: Think about how design assets might need to function effectively in both digital and potentially collaborative in-office settings.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to lead creatively. Candidates should prepare to not only showcase their design skills but also their strategic thinking, leadership potential, and adaptability to BJAK's specific culture and operational model.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for creating and editing vector graphics, raster images, and page layouts (Photoshop, Illustrator, InDesign).

• Figma: Crucial for collaborative design, prototyping, and UI/UX design, especially within a team environment.

• Motion Design Tools: After Effects and/or Premiere Pro are required for creating dynamic visual content, animations, and video assets.

Collaboration & Project Management:

Emerging Technologies:

• AI Tools for Design: BJAK expresses interest in AI tools for design ideation and production. Candidates with experience or a strong interest in tools like Midjourney, Adobe Firefly, or other AI-powered creative assistants will be at an advantage.

Brand Asset Management:

• Familiarity with design systems, templates, and brand libraries is a "nice to have," suggesting that efficient management and consistency of brand assets are important.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite and Figma is non-negotiable. The emphasis on motion graphics tools and the forward-looking interest in AI tools indicates BJAK's commitment to modern, dynamic visual communication.

👥 Team Culture & Values

Operations Values:

• Excellence & Impact: A core value is striving for "superior application platforms" and creating "successful businesses," translating to a drive for high-quality, impactful design that contributes to business goals.

• Innovation & Experimentation: BJAK encourages "creativity and experimentation," suggesting a culture where new ideas are welcomed and trying novel approaches is supported.

• Efficiency & Execution: The team values "clear thinking, smart design, and execution," emphasizing a pragmatic and results-oriented approach to design work.

• Collaboration & Flatness: The "flat organization" and cross-functional collaboration highlight teamwork, open communication, and a shared responsibility for success.

• Hands-on Contribution: All team members are expected to be "hands-on" and contribute directly, fostering a culture of active participation rather than passive management.

Collaboration Style:

• Cross-functional Integration: Expect close collaboration with marketing, content, product, and performance teams, requiring strong communication and the ability to translate diverse needs into cohesive design solutions.

• Mentorship & Guidance: The Senior Brand Designer is expected to mentor junior designers, fostering a supportive and growth-oriented team dynamic.

• Direct Communication: In a flat organization, communication is likely to be direct and efficient, with a focus on clear articulation of ideas and feedback.

📝 Enhancement Note: BJAK's culture emphasizes high performance, innovation, and collaborative execution. Designers are expected to be proactive, strategic thinkers who can work effectively across teams and contribute directly to business outcomes.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Designing for multiple audiences (consumers, partners, internal) while maintaining a cohesive and premium brand identity across various platforms can be complex.

• Pace and Iteration: The "fast-paced, high-iteration environment" requires quick thinking, adaptability, and the ability to produce high-quality work under tight deadlines.

• Integrating AI Effectively: Staying at the forefront of AI design tools and integrating them seamlessly and ethically into established workflows presents an ongoing learning and implementation challenge.

• Driving Measurable Results: Translating creative vision into tangible business outcomes requires a data-informed approach and a strong understanding of marketing and performance metrics.

Learning & Development Opportunities:

• Creative Leadership Path: Direct opportunity to grow into a leadership role, managing design strategy and potentially a team.

• AI Design Specialization: Deep dive into emerging AI tools and their application in design, positioning the candidate as an expert in future-ready creative practices.

• Cross-functional Expertise: Gaining broad exposure to marketing, product development, and performance analysis, enhancing overall business acumen.

• Impactful Project Experience: Working on high-visibility projects seen by millions provides invaluable experience and a strong portfolio for future career advancement.

📝 Enhancement Note: BJAK offers a challenging yet rewarding environment where designers can hone their skills in high-impact areas, particularly in brand building, AI integration, and performance-driven design. The challenges are directly linked to significant growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved or significantly strengthened a brand's visual identity. What was your process, and what was the impact?" (Focus on brand storytelling, strategic decision-making, and measurable outcomes.)

• "How do you ensure brand consistency across diverse channels and for different audience segments? Provide an example." (Highlight your understanding of brand guidelines and audience adaptation.)

• "Walk us through a campaign or marketing project where your design directly contributed to achieving specific business results. What metrics did you track?" (Emphasize data-driven design and ROI.)

• "How would you approach mentoring a junior designer on a critical project?" (Demonstrate leadership, feedback skills, and pedagogical approach.)

Company & Culture Questions:

• "What excites you about BJAK's mission and its position in the market?" (Research BJAK's products, mission, and industry impact.)

• "How do you thrive in a fast-paced, flat organizational structure?" (Highlight your ability to take initiative, be autonomous, and collaborate effectively.)

• "What does 'superior application platforms' mean to you from a design perspective?" (Connect design to product excellence and user experience.)

Portfolio Presentation Strategy:

• Curate for Impact: Select 3-5 of your strongest projects that best demonstrate brand leadership, visual excellence, and impact. Prioritize those aligned with BJAK's industry and needs (e.g., campaign visuals, brand identity evolution).

• Tell a Story: For each project, clearly articulate the challenge, your role, your creative process, the solutions you implemented, and the resulting impact (quantify if possible).

• Highlight Leadership: If you mentored or led design aspects, make that clear.

• Showcase Tool Proficiency: Be ready to discuss your use of Adobe CC, Figma, and motion tools. Mention any experience with AI design tools.

• Connect to BJAK: Whenever possible, draw parallels between your experience and BJAK’s goals and culture, showing how you can contribute.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership, adaptability, and a results-oriented mindset, backed by concrete examples from the portfolio. Understanding BJAK's business and culture is paramount.

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📌 Application Steps

To apply for this Senior Brand Designer position:

• Submit your application through the provided link.

• Portfolio Customization: Ensure your portfolio highlights your strongest brand design, visual storytelling, and leadership examples. Tailor your presentation to showcase work relevant to BJAK's industry (tech, insurance) and their emphasis on "superior" and "impactful" visuals.

• Resume Optimization: Update your resume to clearly articulate your 5-8 years of experience, specific design skills (Adobe Suite, Figma, Motion Graphics), leadership contributions, and any experience with AI design tools or performance marketing visuals. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, rationale, and impact. Prepare specific examples for behavioral questions related to collaboration, mentorship, and working in fast-paced environments. Rehearse your portfolio walkthrough.

• Company Research: Thoroughly investigate BJAK's current brand, products, mission, and recent news. Understand their market position and their focus on AI integration. This will enable you to ask informed questions and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.