Senior Brand & Marketing Designer

📍 Job Overview

Job Title: Senior Brand & Marketing Designer Company: Lili Location: Tel Aviv-Yafo, Tel Aviv District, Israel Job Type: Full-time Category: Marketing Operations & Design Date Posted: 2026-02-08T08:49:28 Experience Level: 5-10 years Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping and elevating Lili's online presence and marketing touchpoints through expert brand and visual design.
• The Senior Brand & Marketing Designer will lead the creation of high-quality, consistent, and conversion-focused marketing assets across various digital channels.
• A key aspect involves evolving and maintaining the brand system to reflect a premium, growth-oriented positioning, ensuring design supports product storytelling and user journeys.
• The position requires a pragmatic approach to design, balancing craft with the need for scalability, efficiency, and the integration of modern workflows, including AI-assisted tools.

📝 Enhancement Note: While the provided description focuses on Brand and Marketing Design, the emphasis on "design assets that convert, scale, and stay consistent across channels," "evolving both the brand and the way design work gets done," and "building better templates, reusable systems, and AI-assisted workflows that enable faster iteration and self-serve creation" strongly indicates a need for operations-minded thinking within a creative role. This role will likely interact closely with Marketing Operations and GTM teams to streamline creative production and ensure brand consistency at scale, making it highly relevant to operations professionals seeking to understand the creative pipeline.

📈 Primary Responsibilities

• Lead the visual design and execution of Lili's online presence, with a primary focus on website optimization, landing pages, and critical user journey touchpoints to enhance user experience and conversion rates.
• Develop and design a comprehensive suite of marketing assets for diverse channels including social media campaigns, email lifecycle marketing, paid advertising creatives, partnership collateral, and product storytelling initiatives.
• Drive the evolution and rigorous maintenance of Lili’s brand system, ensuring its visual identity is consistently applied, accurately reflects a confident and premium market position, and supports the company’s growth trajectory.
• Collaborate proactively with Product Marketing and Brand Management teams to effectively translate complex product value propositions into clear, compelling, and credible visual narratives that resonate with target audiences.
• Own and execute motion design for marketing materials, encompassing product explainer videos, engaging micro-animations, and interactive elements to boost content appeal and engagement.
• Enhance the overall quality, consistency, and efficiency of marketing asset production by developing advanced templates, robust reusable design systems, and leveraging AI-assisted workflows for accelerated iteration and enabling self-serve creation capabilities among marketing teams, without compromising design integrity.

📝 Enhancement Note: The responsibility to "Raise the quality and consistency of marketing assets by building better templates, reusable systems, and AI-assisted workflows that enable faster iteration and self-serve creation" is a clear indicator of an operations-focused objective within the design function. This involves creating scalable processes and systems for design asset production, a core GTM operations responsibility.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, or a closely related field is required.

Experience:

• A minimum of 5 years of progressive experience in brand and marketing design, specifically for digital products and campaigns, is essential.
• Proven experience in designing for web, landing pages, and user journeys, demonstrating an understanding of conversion optimization principles.
• Demonstrated experience in developing and maintaining brand systems and style guides for digital environments.

Required Skills:

• Brand System Design: Expertise in developing, evolving, and enforcing comprehensive brand guidelines and design systems for digital platforms.
• Marketing Asset Creation: Proficient in designing a wide range of marketing collateral, including social media graphics, ad creatives, email templates, and landing page visuals.
• Visual Communication & Judgment: Exceptional ability to translate product value and brand messaging into clear, compelling, and visually credible designs.
• Motion Design Proficiency: Demonstrated skill in creating engaging motion graphics, including micro-interactions, product animations, and video content.
• Modern Design Tool Fluency: Mastery of industry-standard design software (e.g., Adobe Creative Suite, Figma) and a proven ability to quickly adapt to new tools and evolving workflows.
• Collaboration & Communication: Strong interpersonal skills for effective collaboration with cross-functional teams, including Product Marketing, Brand, and potentially GTM operations.

Preferred Skills:

• AI-Assisted Design Workflows: Experience or a strong willingness to explore and implement AI tools to enhance design efficiency, asset quality, and iteration speed.
• Startup/Tech Industry Experience: Previous exposure to fast-paced tech environments, understanding of rapid iteration, and scaling design solutions.
• Web Design & UX Principles: Familiarity with web design best practices, user experience (UX) principles, and conversion rate optimization (CRO) strategies.
• Template & System Building: Experience in creating reusable design templates and systems to empower self-serve creation for marketing teams.

📝 Enhancement Note: The requirement for "Startup or tech industry experience is a plus" suggests the company operates in a dynamic environment where agility, rapid iteration, and efficient resource utilization are highly valued. The emphasis on "AI-assisted tools" and "reusable systems" points towards an operational mandate within this design role, aiming to streamline the GTM creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Design Showcase: Include examples of how you've developed or evolved a brand system, demonstrating its application across various marketing touchpoints and ensuring consistency. Highlight any systematic approaches to brand enforcement.
• Marketing Campaign Design: Present case studies of marketing campaigns you've designed, showcasing the creative assets, the strategic intent behind them, and their impact on campaign goals (e.g., conversion rates, engagement).
• Web & Landing Page Design: Feature designs for websites, landing pages, or key user journeys, illustrating your approach to visual hierarchy, user flow, and conversion optimization.
• Motion Design Examples: Integrate examples of motion graphics, animations, or video content that demonstrate your proficiency and creative application of movement for marketing purposes.
• Process Improvement & Efficiency: If possible, include a project where you streamlined a design workflow, implemented reusable templates, or used new tools (like AI) to improve efficiency or asset quality.

Process Documentation:

• Be prepared to discuss your personal design process, from brief to final asset delivery, highlighting how you ensure quality, consistency, and stakeholder alignment.
• Demonstrate an understanding of how design processes integrate with broader marketing operations workflows, particularly in asset creation, distribution, and performance tracking.
• Showcase an ability to document and articulate design system components and best practices for broader team adoption.

📝 Enhancement Note: Given the role's emphasis on scaling design and building reusable systems, a portfolio that demonstrates not just creative output but also strategic thinking around process, efficiency, and scalability will be highly valued. Candidates should be ready to articulate how their design work supports operational objectives and contributes to a more efficient GTM engine.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Brand & Marketing Designer in Tel Aviv, Israel, with 5-10 years of experience, the estimated salary range is between ₪25,000 to ₪40,000 per month gross. This estimate considers the cost of living in Tel Aviv, the seniority of the role, and the specialized skills required, including motion design and AI-assisted workflows.

Benefits:

• Comprehensive Health Insurance: Coverage for medical, dental, and vision.
• Stock Options/Equity: Potential for ownership in a growing tech company.
• Professional Development Budget: Funds allocated for courses, conferences, and learning resources to enhance design and operational skills.
• Generous Paid Time Off: Vacation days, sick leave, and public holidays.
• Modern Office Environment: Access to a well-equipped, collaborative workspace in Tel Aviv.
• Team Events & Socials: Opportunities for team building and networking.
• Potential for Hybrid Work: While primarily on-site, flexibility may be discussed for exceptional candidates.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. While the role is primarily on-site, a degree of flexibility may be available depending on project needs and team collaboration schedules.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for senior design roles in Tel Aviv's tech sector. Benefits are inferred from standard offerings in similar companies. The "On-site" status suggests a strong preference for in-person collaboration, which is common for roles requiring hands-on creative leadership and team synergy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Fintech/SaaS - inferred from company name and typical operations in this space) Company Size: Small to Medium-sized (inferred from "growing set of marketing touchpoints" and "startup or tech industry experience is a plus") Founded: Information not provided, but implied to be a growing entity.

Team Structure:

• The Senior Brand & Marketing Designer will report directly to the Head of Marketing, indicating a key strategic role within the marketing department.
• This role will collaborate closely with Product Marketing, Brand teams, and potentially GTM Operations to ensure cohesive messaging and visual execution.
• The design team likely comprises other designers, potentially specialists in areas like UI/UX or content creation, fostering a collaborative creative environment.

Methodology:

• Data-Informed Design: While design is creative, the role emphasizes "assets that convert" and "supporting user journeys," suggesting a data-driven approach where design decisions are informed by performance metrics and user behavior.
• Systematic Brand Management: A focus on evolving and maintaining the brand system implies a structured approach to brand governance and asset creation.
• Agile Iteration: The mention of "faster iteration" and "startup or tech industry experience" suggests an agile methodology where design adapts quickly to market feedback and business needs.

Company Website: Lili (lili.co - inferred from domain)

📝 Enhancement Note: Lili's focus on visual design for marketing and product storytelling, coupled with the emphasis on scalability and efficiency, suggests a company that values both creative excellence and operational rigor in its GTM efforts. The "startup experience" preference indicates a culture that embraces innovation, rapid execution, and adaptability.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor, expecting a high degree of autonomy, strategic input, and leadership within the design function. It bridges creative execution with operational efficiency. Reporting Structure: The Senior Brand & Marketing Designer reports directly to the Head of Marketing. This provides a clear line of communication for strategic alignment and performance feedback. Operations Impact: The role's impact on operations is significant, as it's responsible for creating the visual assets that drive marketing campaigns, influence brand perception, and support user acquisition and retention. By building scalable systems and workflows, this role directly contributes to the efficiency and effectiveness of the GTM engine.

Growth Opportunities:

• Design Leadership: Potential to grow into a Design Lead or Art Director role, managing a team and setting the creative vision for the company.
• Cross-Functional Expertise: Opportunity to deepen understanding of Product Marketing, GTM strategies, and operational workflows, broadening career applicability.
• Specialization: Develop expertise in areas like motion design, AI in design, or building sophisticated design systems, becoming a sought-after specialist.
• Strategic Influence: Contribute to high-level marketing strategy discussions, influencing brand direction and campaign effectiveness based on design insights and operational efficiency gains.

📝 Enhancement Note: The "Senior" title and reporting line to the Head of Marketing suggest this role offers substantial growth potential beyond pure design execution, touching on strategic operational aspects of marketing.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a preference for a traditional office environment that fosters in-person collaboration, spontaneous ideation, and team cohesion. Office Location(s): Tel Aviv-Yafo, Israel. This vibrant tech hub offers a dynamic professional ecosystem.

Workspace Context:

• Collaborative Atmosphere: Expect a workspace designed for interaction, where designers can easily connect with marketing, product, and other stakeholders.
• Creative Tools & Technology: Access to modern design software, hardware, and potentially emerging AI tools to support creative and efficient workflows.
• Team Synergy: Opportunities for direct mentorship, knowledge sharing, and building strong working relationships within the design and marketing teams.

Work Schedule:

• The role involves standard full-time working hours, with an anticipated 40-hour work week. The on-site nature implies adherence to typical office hours, though occasional flexibility might be accommodated for critical project deadlines.

📝 Enhancement Note: The "On-site" requirement suggests that Lili values the benefits of in-person collaboration for creative roles, particularly when scaling brand and marketing efforts. This environment is conducive to rapid feedback loops and fostering a strong team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.
• Portfolio Presentation & Discussion: Likely a session where you present your portfolio, highlighting relevant projects (brand systems, marketing campaigns, web design, motion graphics) and discussing your design process, strategic thinking, and problem-solving approach. Be prepared to discuss how you've scaled design or improved efficiency.
• Skills Assessment: Potential for a design challenge or a deep dive into your technical skills, particularly in motion design and your familiarity with modern design tools and workflows.
• Cross-Functional Interviews: Meetings with the Head of Marketing, potentially other marketing leads, and possibly members of Product Marketing or GTM Operations to assess collaboration style and strategic fit.
• Cultural Fit Interview: Discussions to gauge alignment with Lili's company culture, values, and working style.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description – focus on brand systems, marketing assets, web/landing page design, and motion graphics.
• Showcase Process & Impact: For each project, clearly articulate the problem, your role, your design process, the tools used, and the measurable outcomes or impact (e.g., increased conversion, improved brand consistency, efficiency gains).
• Highlight Scalability & Efficiency: Emphasize any work where you built reusable systems, templates, or used AI to streamline workflows or improve asset production. This is crucial given the role's requirements.
• Tell a Story: Structure your portfolio presentation to tell a compelling narrative about your problem-solving abilities and creative journey.
• Prepare for AI Discussion: Be ready to discuss your thoughts on AI in design, any experience you have, and how you see it fitting into a marketing design workflow for efficiency and quality.

Challenge Preparation:

• Design Challenge: If a design challenge is given, focus on understanding the brief thoroughly, prioritizing key objectives, and delivering a well-reasoned solution within the given timeframe, even if it's not fully polished.
• Process Optimization: Be prepared to discuss hypothetical scenarios for improving design workflows, scaling asset creation, or maintaining brand consistency in a fast-growing tech company.

📝 Enhancement Note: The emphasis on "scaling high-quality design," "building better templates, reusable systems, and AI-assisted workflows," and the "startup or tech industry experience" suggests that interviewers will be looking for candidates who can not only create beautiful designs but also think operationally about design production and efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard tools like Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and potentially After Effects for motion graphics.
• Motion Design Tools: Expertise in software such as Adobe After Effects, Principle, or similar for creating animations and micro-interactions.
• Prototyping Tools: Experience with tools like Figma, InVision, or Adobe XD for interactive prototyping.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to understand user behavior and campaign performance, informing design decisions.
• Ability to interpret data to optimize designs for conversion and engagement.

CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate with marketing automation platforms (e.g., HubSpot, Marketo) and email marketing tools is beneficial for lifecycle design.
• Familiarity with content management systems (CMS) for web design implementation.

Emerging Technologies:

• AI-Assisted Design Tools: Openness to and familiarity with AI tools for image generation, content creation, workflow automation, or design assistance (e.g., Midjourney, Stable Diffusion, Adobe Sensei features).

📝 Enhancement Note: The explicit mention of "AI-assisted tools" and "modern design tools and workflows" signals that familiarity with emerging technologies and a proactive approach to adopting new tools for efficiency and enhanced output are highly valued.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to high-quality design execution, attention to detail, and visual excellence.
• Pragmatism & Scalability: Balancing creative vision with practical considerations for scalability, efficiency, and the ability to produce assets consistently across channels.
• Data-Informed Creativity: Using insights from data and performance metrics to guide design decisions and optimize for business objectives.
• Collaboration & Communication: Valuing teamwork, open feedback, and clear communication with cross-functional partners to achieve shared goals.
• Innovation & Adaptability: Embracing new tools, technologies (like AI), and methodologies to stay ahead and drive continuous improvement.

Collaboration Style:

• Cross-Functional Integration: Working closely with Product Marketing, Brand, and potentially GTM Operations to ensure design aligns with overall marketing strategy and product messaging.
• Feedback-Driven Improvement: Actively seeking and providing constructive feedback to enhance designs and refine processes.
• Systematic Approach: Contributing to and utilizing shared design systems and templates to ensure brand consistency and enable efficient collaboration.

📝 Enhancement Note: The company culture likely balances creative passion with a results-oriented, operational mindset, typical of successful tech companies aiming for rapid growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design for Growth: Ensuring that high-quality design output keeps pace with rapid company growth and increasing marketing demands without sacrificing brand integrity.
• Balancing Craft with Speed: Meeting tight deadlines and iteration cycles common in tech startups while maintaining a high standard of visual execution.
• Integrating AI Workflows: Effectively adopting and integrating AI-assisted tools into existing design processes to enhance efficiency and creativity, while managing potential challenges in output quality or originality.
• Maintaining Brand Consistency: Upholding a cohesive brand identity across a growing number of marketing touchpoints and channels, especially as the company scales.

Learning & Development Opportunities:

• Advanced Motion Design: Opportunities to deepen expertise in animation, video production, and interactive motion for marketing.
• Design System Mastery: Becoming a key contributor or owner of a sophisticated and evolving design system.
• AI in Design Specialization: Gaining in-depth knowledge and practical experience with AI tools for creative workflows.
• GTM Strategy Exposure: Learning how design directly impacts GTM success through close collaboration with marketing and operations teams.

📝 Enhancement Note: This role presents a prime opportunity to hone skills in both creative execution and the operational aspects of design production within a dynamic tech environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you evolved a brand system or design guideline for a digital product. What was your process, and what was the impact?" (Focus on your systematic approach and measurable outcomes.)
• "How would you approach designing marketing assets that need to convert, while also maintaining a premium brand aesthetic?" (Highlight your understanding of balancing creativity with business objectives and data.)
• "Imagine you need to create a system of reusable templates for social media posts for Lili. Walk me through your process from concept to implementation." (Demonstrate your process thinking, scalability, and efficiency focus.)

Company & Culture Questions:

• "How do you see AI tools impacting the future of marketing design, and how would you integrate them at Lili?" (Showcase your forward-thinking and practical application of technology.)
• "Describe your experience working in a fast-paced startup or tech environment. How do you handle tight deadlines and rapid iteration?" (Emphasize agility, problem-solving, and resilience.)
• "How do you ensure brand consistency across diverse marketing channels and campaigns?" (Focus on your systematic approach and attention to detail.)

Portfolio Presentation Strategy:

• Highlight Operational Impact: For each project, articulate not just the visual outcome but also the efficiency gains, scalability considerations, or conversion improvements achieved.
• Showcase Systemic Thinking: Emphasize projects where you built or utilized design systems, templates, or workflows that enabled more efficient or consistent output.
• Discuss AI Integration: Be ready to discuss your experience or perspective on using AI tools to enhance your design process, even if it's theoretical.
• Demonstrate Collaboration: Be prepared to share examples of how you worked effectively with marketing, product, or other stakeholders.

📝 Enhancement Note: Candidates should prepare to demonstrate a blend of creative talent and operational acumen, showing they can deliver high-quality design while also thinking strategically about efficiency, scalability, and the impact of their work on business goals.

📌 Application Steps

To apply for this Senior Brand & Marketing Designer position:

• Submit your application through the provided link on Comeet.
• Portfolio Customization: Tailor your portfolio to specifically highlight your experience in brand system design, marketing asset creation for digital products, web design, and motion graphics. Emphasize any projects where you focused on scalability, efficiency, or implemented reusable design systems.
• Resume Optimization: Clearly articulate your 5+ years of experience, focusing on achievements related to brand elevation, marketing campaign success, and process improvements. Use keywords such as "Brand Design," "Marketing Design," "Motion Design," "Design Systems," "AI-Assisted Workflows," and "Scalability."
• Interview Preparation: Practice presenting your portfolio, focusing on articulating not just the creative process but also the strategic thinking, problem-solving, and operational impact of your work. Be ready to discuss your approach to AI in design.
• Company Research: Familiarize yourself with Lili's brand and products (if publicly available) to understand their market positioning and how your design skills can best contribute to their growth and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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