Senior Amazon Brand Designer

📍 Job Overview

Job Title: Senior Amazon Brand Designer

Company: Hadley Designs

Location: United States

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design

Date Posted: November 06, 2025

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual strategy and execution for all Amazon product listings and e-commerce storefronts, with a strong emphasis on driving measurable growth through creative optimization.

• Leverage data analytics and A/B testing to inform visual design decisions, ensuring continuous improvement of key performance indicators like Click-Through Rates (CTR).

• Develop and maintain a cohesive brand identity across all digital touchpoints, reinforcing brand trust and differentiation in competitive online marketplaces.

• Collaborate cross-functionally with sales, product, and copywriting teams to ensure visual assets align with business objectives and messaging.

📝 Enhancement Note: This role is positioned as a Senior Brand Designer specifically focused on e-commerce, particularly Amazon. The emphasis on "designing perception" and "turning data and visuals into results" strongly indicates a Revenue Operations or GTM-aligned creative function, focused on customer acquisition and conversion through visual merchandising and brand presentation.

📈 Primary Responsibilities

• Spearhead the design and iterative optimization of Amazon product main images, secondary images, and A+ Content to maximize customer engagement and conversion.

• Develop and implement robust A/B testing methodologies for visual assets, using tools like PickFu or Amazon Experiments to validate design hypotheses and drive performance gains.

• Maintain and enhance brand consistency across all digital storefronts by establishing and adhering to visual systems, templates, and comprehensive brand guidelines.

• Analyze performance metrics (e.g., CTR, conversion rates, bounce rates) derived from e-commerce platforms and translate these insights into actionable design improvements.

• Partner closely with sales and product development teams to understand market trends, competitor strategies, and product positioning to inform creative output.

• Manage and maintain an organized digital asset library, ensuring efficient access and version control for all creative materials.

• Lead creative review sessions, providing constructive feedback and coaching to internal or external creative contributors on aspects like composition, lighting, and narrative storytelling within visuals.

• Stay abreast of evolving e-commerce design trends, competitor visual strategies, and emerging Amazon platform features to maintain a competitive creative edge.

📝 Enhancement Note: The core responsibilities highlight a blend of creative execution and analytical rigor, directly impacting revenue through visual merchandising. The requirement to "maintain click-through rates higher than the same month last year for each category" and "report on performance improvements" underscores a performance-driven approach, common in GTM and Sales Operations-adjacent roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating a deep understanding of visual design principles and e-commerce application is paramount.

Experience: 5+ years of comprehensive graphic design experience, with a minimum of 2 years specifically within the e-commerce landscape, demonstrating a proven ability to translate business objectives into compelling visual solutions.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, for high-quality asset creation and manipulation.

• Demonstrated expertise in Amazon's visual merchandising best practices, including main image requirements, secondary image strategies, and A+ Content design.

• Proven track record of successfully executing and analyzing A/B tests on visual assets to improve key performance indicators such as Click-Through Rate (CTR) and conversion rates.

• Strong understanding of composition, color theory, lighting, and visual hierarchy to create impactful and aesthetically pleasing imagery.

• Exceptional organizational skills with a meticulous attention to detail, ensuring accuracy and consistency across all creative deliverables.

• Proficiency in data analysis and interpretation, with the ability to translate performance insights into actionable design strategies.

Preferred Skills:

• Experience with e-commerce analytics and A/B testing platforms such as PickFu, Helium 10, or native Amazon Experiments.

• Familiarity with basic video editing or animation for richer e-commerce content.

• Understanding of SEO principles as they apply to visual content on e-commerce platforms.

• Experience in developing and implementing brand style guides for digital platforms.

📝 Enhancement Note: The emphasis on specific Amazon tools (PickFu, Helium 10, Amazon Experiments) and the direct link between visual optimization and performance metrics (CTR, conversion) clarifies the operational aspect of this creative role. This isn't just about aesthetics; it's about driving tangible business outcomes through design, aligning it closely with GTM and Revenue Operations objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of e-commerce visual design projects, with a strong emphasis on Amazon listings and A+ Content, showcasing before-and-after scenarios or performance improvements.

• Case studies detailing how visual design strategies directly contributed to achieving specific business goals, such as increased CTR, conversion rates, or brand engagement.

• Demonstrations of visual system development, including brand guidelines, template creation, and consistent application across multiple assets.

Process Documentation:

• Evidence of established workflows for asset creation, review, and optimization, demonstrating an understanding of process efficiency and scalability.

• Documentation of A/B testing processes, including hypothesis formulation, execution, data analysis, and implementation of winning variations.

• Examples of how performance metrics are tracked, reported, and utilized to refine ongoing design strategies and improve operational efficiency.

📝 Enhancement Note: For a role focused on performance-driven design within e-commerce, a portfolio is critical. It needs to go beyond purely aesthetic examples to demonstrate a candidate's ability to impact business metrics. Highlighting process documentation and workflow efficiency is also key, as it indicates an understanding of operational best practices in a creative context.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Brand Designers with e-commerce expertise in the United States, and considering the remote nature of the role, the estimated salary range is $80,000 - $110,000 per year. This estimate accounts for the required experience level, specialized skills in Amazon visual merchandising, and the company's remote-first approach.

Benefits:

• Remote-First Environment: Enjoy the flexibility and autonomy of a fully remote work setup.

• Flexible Hours: Ability to structure your workday to accommodate personal needs while meeting business objectives.

• Paid Time Off (PTO) and Holidays: Comprehensive leave policy to ensure work-life balance.

• Ongoing Creative Training: Opportunities for continuous learning and skill development in design and e-commerce trends.

• Professional Development: Support for growth through workshops, courses, and industry events.

• Free Access to Hadley Designs Products: Benefit from the company's own high-quality learning tools.

• Direct Collaboration with Leadership: Regular interaction with founders and CCO, providing high-level visibility and influence.

Working Hours: The role is expected to require approximately 40 hours per week, with a focus on output and results rather than strict adherence to traditional office hours, allowing for flexible scheduling within the United States time zones.

📝 Enhancement Note: Salary estimation is based on aggregated data from reputable salary aggregators (e.g., Glassdoor, LinkedIn Salary, Salary.com) for "Senior Graphic Designer," "E-commerce Designer," and "Amazon Visual Merchandiser" roles across the United States, adjusted for the specified experience level (5-10 years) and the remote work arrangement. The inclusion of specific benefits like "Ongoing Creative Training" and "Professional Development" is inferred from the job description's emphasis on growth and learning.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Education Technology (EdTech) and Consumer Packaged Goods (CPG) sectors, specifically focusing on screen-free early childhood learning tools. This unique intersection requires a blend of educational efficacy, consumer appeal, and strong brand marketing.

Company Size: Hadley Designs is a small to medium-sized business (SMB), likely with 10-50 employees, as indicated by the "small but mighty team" and direct founder interaction mentioned. This size often fosters a close-knit environment with high individual impact.

Founded: Founded over a decade ago, Hadley Designs has established a solid brand presence and a history of growth. This longevity suggests a stable, purpose-driven organization with a clear vision for its market.

Team Structure:

• The design team, while not explicitly detailed in size, operates under the direct guidance of a Chief Creative Officer (CCO) and collaborates closely with founders. This implies a flat hierarchy within creative functions.

• The Senior Amazon Brand Designer will likely report to the CCO or a Head of Marketing/Creative, with direct interaction with sales and product teams.

Methodology:

• Data-Driven Creativity: Emphasizes using analytics and A/B testing to inform and validate design decisions, moving beyond subjective aesthetics to measurable results.

• Process Optimization: Focuses on establishing efficient workflows, clear guidelines, and organized asset management to ensure scalability and consistency.

• Brand Storytelling: Prioritizes crafting compelling visual narratives that resonate emotionally with the target audience (parents) and clearly communicate product value and brand ethos.

Company Website: https://hadleydesigns.com/

📝 Enhancement Note: The company context highlights a mission-driven, family-oriented brand that values creativity and measurable impact. For an operations-minded candidate, understanding the SMB environment and the direct line of sight to leadership and results is crucial. The emphasis on data-driven decision-making and process efficiency aligns well with operations principles.

📈 Career & Growth Analysis

Operations Career Level: This role, "Senior Amazon Brand Designer," sits at a senior individual contributor level within the creative and marketing function. While not a traditional operations management role, it requires a deep understanding of operational processes within e-commerce, performance metrics, and systematic approaches to visual merchandising. It's a strategic creative role with significant operational responsibilities.

Reporting Structure: The Senior Amazon Brand Designer will report directly to a senior leader, likely the Chief Creative Officer (CCO) or a Head of Marketing, and will have frequent collaboration with founders and other department heads (e.g., Sales, Product). This provides high visibility and influence.

Operations Impact: The primary impact of this role is on revenue generation through enhanced customer acquisition and conversion rates on Amazon and other e-commerce platforms. By optimizing visual presentation, the designer directly influences sales performance, brand perception, and ultimately, the company's top-line growth.

Growth Opportunities:

• Specialization in E-commerce Visual Strategy: Deepen expertise in optimizing online retail environments for maximum conversion and brand impact, becoming a go-to expert in this niche.

• Leadership in Creative Operations: Potential to move into a Creative Operations Manager or Director role, overseeing broader creative workflows, team management, and strategic planning for visual assets across the company.

• Broader Brand Strategy Influence: As the company grows, the opportunity to contribute to the overarching brand strategy beyond Amazon, influencing product design, packaging, and marketing campaigns.

• Mentorship: Opportunity to mentor junior designers or creative team members as the company scales.

📝 Enhancement Note: The growth analysis focuses on how a creative role with strong operational components can evolve. The emphasis on "operations impact" and "strategic creative role with significant operational responsibilities" frames it within an operations context, highlighting the transferable skills and potential career paths for individuals with an operations mindset in creative roles.

🌐 Work Environment

Office Type: Hadley Designs operates as a remote-first company. This means that remote work is the primary mode of operation, with no central physical office required for day-to-day work.

Office Location(s): While the role is remote within the United States, the company's headquarters are not specified but likely exist for administrative purposes. The remote nature allows for talent acquisition across various geographic locations within the US.

Workspace Context:

• The workspace is characterized by autonomy and flexibility, empowering individuals to manage their own schedules and environments.

• Emphasis on digital collaboration tools and platforms to facilitate seamless communication and project management among a distributed team.

• Opportunities for direct interaction with leadership and cross-functional teams are maintained through virtual meetings and collaborative platforms, ensuring connection and alignment despite physical distance.

Work Schedule: The company offers flexible hours, allowing team members to set their own work schedules as long as they meet the required approximately 40 hours per week and are available for key collaborative sessions. This flexibility is designed to promote work-life balance and cater to individual productivity patterns, which is beneficial for tasks requiring deep focus, such as detailed design work.

📝 Enhancement Note: The "remote-first" nature is a significant aspect. For operations professionals, this implies a need for strong self-management, proficiency in remote collaboration tools, and an ability to maintain productivity without direct physical oversight. The flexibility in work hours can be advantageous for managing global or distributed team interactions and aligning with different time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess fundamental design skills, e-commerce experience, and alignment with basic requirements. Candidates should ensure their resume and portfolio clearly highlight achievements in visual optimization and CTR improvement.

• Creative Challenge/Portfolio Review: A more in-depth session where candidates present their portfolio, discuss key projects, and potentially undertake a small, relevant design exercise. Focus on articulating the "why" behind design choices and demonstrating data-informed decision-making.

• Cross-Functional Interviews: Meetings with sales, product, or marketing team members to assess collaboration skills, understanding of business objectives, and ability to integrate creative output with performance goals.

• Founder/Leadership Interview: A final discussion with company leadership to evaluate cultural fit, strategic thinking, and long-term vision alignment.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the design solution, and most importantly, the measurable results (e.g., "Increased CTR by 15%," "Improved conversion rate by 5%").

• Showcase Process: Detail your design process, from initial brief and research to ideation, iteration, testing, and final implementation. Highlight how data influenced your decisions.

• Amazon Focus: Prioritize examples demonstrating expertise in Amazon image strategy, A+ Content, and storefront design. Show an understanding of Amazon's platform constraints and opportunities.

• Brand Consistency: Include examples that demonstrate your ability to maintain and evolve a brand's visual identity across different touchpoints.

• Tell a Story: Frame your portfolio pieces as case studies, guiding the reviewer through the problem, your solution, and the positive outcome.

Challenge Preparation:

• Anticipate design challenges that involve optimizing an existing Amazon listing or creating A+ Content for a hypothetical product.

• Be prepared to discuss competitor analysis and how you would differentiate a brand visually.

• Practice articulating your design rationale clearly and concisely, linking it back to business objectives and customer behavior.

• Research Hadley Designs' current Amazon presence to identify potential areas for visual improvement and be ready to discuss them thoughtfully.

📝 Enhancement Note: The application process is tailored to a creative role with a strong performance component. Emphasis is placed on demonstrating quantifiable results and a deep understanding of the e-commerce context, particularly Amazon. This advice helps operations-minded candidates translate their analytical skills into a portfolio presentation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency in Photoshop and Illustrator is essential for creating and editing high-fidelity graphics, product mockups, and visual assets.

• Amazon Experiments/A/B Testing Tools: Experience with platforms like PickFu, Helium 10, or Amazon's native A/B testing features for validating design hypotheses and optimizing listing performance.

• Project Management Software: Familiarity with tools like Asana, Trello, or Monday.com for managing workflows, tracking tasks, and collaborating on projects within a remote team.

Analytics & Reporting:

• Amazon Seller Central Analytics: Ability to interpret data within Amazon's platform, including traffic, conversion rates, and sales performance.

• Data Visualization Tools: Experience with tools like Tableau, Power BI, or even advanced Excel/Google Sheets for creating dashboards and reports that communicate design performance effectively.

CRM & Automation:

• While not a direct CRM role, understanding how visual assets integrate with customer journeys and marketing automation is beneficial. Familiarity with how imagery impacts email campaigns or social media ads could be an advantage.

• Digital Asset Management (DAM) Systems: Experience with organizing and managing large libraries of creative assets for efficient retrieval and use.

📝 Enhancement Note: The specific tools listed, especially A/B testing platforms and Amazon Seller Central analytics, highlight the operational and data-driven nature of this design role. Proficiency in these tools is critical for success and demonstrates an operations-centric approach to creative work.

👥 Team Culture & Values

Operations Values:

• Excellence & Discipline: A commitment to high-quality output, meticulous attention to detail, and a disciplined approach to design and process. Every visual element must reflect a high standard.

• Data-Driven Decision Making: Valuing insights from analytics and A/B testing to guide creative strategy, ensuring that design choices are grounded in performance metrics and customer behavior.

• Growth Mindset: Embracing continuous learning, adapting to new trends in e-commerce and design, and actively seeking opportunities for personal and professional development.

• Collaboration & Communication: Fostering an environment of open communication, constructive feedback, and teamwork to achieve shared goals across departments.

Collaboration Style:

• Cross-functional Integration: A proactive approach to working with sales, product, and copywriting teams, ensuring creative output is aligned with broader business strategies and messaging.

• Feedback-Driven Iteration: An openness to receiving and providing constructive feedback as an integral part of the design and optimization process.

• Knowledge Sharing: A culture that encourages sharing best practices, insights, and learnings within the creative team and across the organization to foster collective growth and efficiency.

📝 Enhancement Note: The values emphasize a blend of creative passion and operational rigor. For operations professionals, recognizing the importance of "data-driven decision making," "process optimization," and "growth mindset" in a creative context is key to understanding cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Demands: The primary challenge is consistently delivering visually compelling and on-brand designs that also meet stringent performance metrics (e.g., high CTRs) in a competitive marketplace.

• Adapting to Platform Changes: Staying ahead of Amazon's evolving algorithms, design policies, and new feature rollouts requires continuous learning and agile adaptation of design strategies.

• Managing a Remote, Distributed Team: Ensuring effective communication, collaboration, and creative synergy across different time zones and locations requires robust processes and tools.

• Visual Differentiation in Crowded Markets: Developing creative solutions that make Hadley Designs products stand out amidst a vast sea of similar offerings on e-commerce platforms.

Learning & Development Opportunities:

• Advanced E-commerce Design Specialization: Deep dive into conversion rate optimization (CRO) principles, user psychology in online retail, and advanced visual merchandising techniques.

• Data Analytics for Creatives: Enhancing skills in interpreting complex performance data to derive actionable insights for design strategy.

• Leadership and Mentorship Training: Developing skills to lead creative projects, mentor junior designers, and contribute to strategic creative planning.

• Industry Conferences and Workshops: Access to events focused on e-commerce, digital design, and brand strategy to stay at the forefront of industry trends.

📝 Enhancement Note: Identifying challenges and growth opportunities helps frame the role's complexity and potential. For operations professionals, understanding how to approach creative challenges with analytical and process-oriented thinking is key, as is recognizing the potential for skill development that bridges creative and operational disciplines.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data and A/B testing to significantly improve the performance of an e-commerce listing. What was your process, and what were the results?" (Focus on methodology, data interpretation, and quantifiable impact.)

• "How would you approach designing A+ Content for a new Hadley Designs product to maximize engagement and conversion, considering our brand ethos?" (Demonstrate understanding of brand, target audience, and platform capabilities.)

Company & Culture Questions:

• "What is your understanding of Hadley Designs' mission and how do you see your design role contributing to it?" (Show research into the company's values and purpose.)

• "How do you handle constructive criticism or feedback on your creative work, especially when it comes from non-design stakeholders?" (Assess collaboration and communication style.)

Portfolio Presentation Strategy:

• Start with Impact: Begin by highlighting your most successful projects, clearly stating the business problem, your solution, and the quantifiable results (e.g., CTR increase, conversion lift).

• Explain Your "Why": For each project, articulate the strategic thinking behind your design choices – what audience were you targeting, what message were you conveying, and how did the design elements support those goals?

• Showcase Process: Detail your workflow, from initial research and ideation to testing and iteration. This demonstrates a structured, operations-minded approach.

• Highlight Amazon Expertise: Dedicate specific examples to your experience with Amazon image strategy, A+ Content, and storefront design, referencing relevant tools or platforms where applicable.

• Be Prepared for Technical Questions: Anticipate questions about your proficiency with Adobe Creative Suite, A/B testing tools, and your understanding of Amazon's specific visual requirements.

📝 Enhancement Note: Interview preparation advice is geared towards helping candidates showcase their operational rigor within a creative context. The emphasis on strategy, data, and process is crucial for candidates coming from or transitioning into operations-aligned roles.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 3-5 of your strongest e-commerce design projects, prioritizing those that demonstrate measurable improvements in CTR, conversion rates, or brand engagement on platforms like Amazon. Ensure each project clearly outlines the challenge, your solution, and quantifiable results.

• Tailor Your Resume: Highlight keywords from the job description, such as "Amazon Brand Designer," "E-commerce," "Visual Optimization," "A/B Testing," "Adobe Creative Suite," and "CTR growth." Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice articulating your design process, your strategic thinking behind visual choices, and how you leverage data to drive performance. Be ready to discuss your experience with Amazon-specific tools and strategies.

• Research Hadley Designs: Familiarize yourself with the company's mission, products, and current Amazon presence to articulate how your skills and creative vision can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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