Semi-Senior Visual Designer- Technology

📍 Job Overview

Job Title: Semi-Senior Visual Designer - Technology

Company: Truelogic

Location: São Paulo, São Paulo, Brazil

Job Type: FULL_TIME

Category: Visual Design / Product Design Operations

Date Posted: 2026-03-26

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• This role is pivotal in driving the visual design of web and digital product experiences, requiring a strong product mindset from concept to delivery.

• The designer will be responsible for translating strategic vision and UX concepts into robust visual systems and scalable design components.

• Key focus areas include the creation and maintenance of design systems, ensuring high-quality output through efficient developer or Webflow handoff.

• Collaboration with cross-functional teams, including strategy, UX, and development partners, is essential for successful project execution and delivery.

📝 Enhancement Note: While the job title is "Visual Designer," the responsibilities and required skills indicate a strong emphasis on product design operations, focusing on the systematic and efficient delivery of design assets for digital products. This suggests a need for candidates who can not only create visually appealing designs but also manage them as scalable components within a larger product development lifecycle. The "Semi-Senior" title implies a level of autonomy and leadership in design execution, requiring the ability to guide visual direction and ensure consistency across platforms.

📈 Primary Responsibilities

• Lead the visual design process for web and digital products, from initial concept ideation through final delivery, with a critical product-centric perspective.

• Develop mood boards, explore various visual directions, and establish the overall look and feel for new digital initiatives.

• Transform user experience (UX) flows and wireframes into polished, high-fidelity visual designs that align with brand guidelines and product objectives.

• Design modular, reusable components and contribute to the development and maintenance of scalable design systems.

• Foster close collaboration with strategy, UX design, and development teams to ensure seamless integration of visual design into product development.

• Prepare meticulously organized and developer-ready Figma files, ensuring clarity and ease of implementation.

• Support Webflow builds or other content management system (CMS) implementations, and manage developer handoff workflows for efficient asset transfer.

• Present design concepts, explorations, and final designs effectively to internal stakeholders and clients.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and process-oriented delivery. Leading visual design from concept to delivery with a "product mindset" suggests that candidates should think about design not just as aesthetics, but as integral, functional parts of a larger product. The mention of "scalable components" and "design systems" points towards a need for methodical design thinking, which is a core tenet of operations roles focused on efficiency and consistency.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of professional experience in visual design, with a significant focus on web and digital product experiences.

• Demonstrated experience in product design operations, including the creation and maintenance of design systems and component libraries.

Required Skills:

• Advanced proficiency in Figma for UI/UX design, prototyping, and design system management.

• Strong product-focused visual design experience across web and digital platforms.

• Deep understanding of design systems, atomic design principles, and component-based design methodologies.

• Exceptional skills in typography, layout composition, and establishing clear visual hierarchy.

Preferred Skills:

• Familiarity or hands-on experience with Webflow for website development and content management.

• Experience partnering closely with developers during the build phase, including participating in quality assurance (QA) processes to ensure design fidelity.

• Demonstrated client-facing presentation experience, articulating design rationale and solutions.

📝 Enhancement Note: The emphasis on "advanced proficiency in Figma" and "design systems" highlights the operational aspect of this design role. Candidates are expected to not just design, but to design in a way that is repeatable, scalable, and easily managed, which is a key characteristic of operations professionals. The "Semi-Senior" level implies a need for individuals who can independently manage design system components and contribute to their evolution, rather than just consuming them.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 comprehensive case studies detailing distinct web or digital product design projects.

• Each case study should clearly articulate your role, the project's objectives, the challenges faced, and your problem-solving approach.

• Highlight the creation and application of design systems or scalable component libraries within your projects.

• Demonstrate your process for translating UX flows and wireframes into polished visual designs.

Process Documentation:

• For each case study, provide a narrative that explains your design process, emphasizing efficiency and collaboration.

• Detail how you approached component-based design and ensured consistency across various product touchpoints.

• Illustrate your methods for collaborating with developers and supporting the build phase, including QA.

• If Webflow was used, showcase examples of how designs were implemented within the platform.

📝 Enhancement Note: For a "Semi-Senior Visual Designer" role with an operations focus, the portfolio is critical for demonstrating not just aesthetic talent, but also a systematic approach to design. Recruiters will look for evidence of how candidates manage design assets, contribute to design systems, and ensure efficient handoff to development, which directly relates to operational efficiency. Highlighting process and methodology is as important as showcasing the final visual output.

💵 Compensation & Benefits

Salary Range:

• For a Semi-Senior Visual Designer with 5-10 years of experience in São Paulo, Brazil, working remotely for a U.S. company, a competitive annual salary range would be approximately USD $45,000 - $70,000.

Benefits:

• 100% Remote Work: Enjoy the flexibility of working from any location in Brazil with a reliable internet connection.

• Highly Competitive USD Pay: Receive a market-leading compensation package denominated in U.S. Dollars, offering stability and purchasing power.

• Paid Time Off: Comprehensive paid time off to ensure work-life balance and opportunities for rest and rejuvenation.

• Work with Autonomy: Manage your workday and focus on achieving results, with flexibility in scheduling as long as deliverables are met.

Working Hours:

• The role requires approximately 40 hours per week, with flexibility in scheduling. As long as work is completed and collaboration needs are met, there's autonomy in managing the daily schedule. This aligns with typical U.S. business hours for effective cross-time-zone collaboration.

📝 Enhancement Note: The explicit mention of "Highly Competitive USD Pay" is a significant differentiator. The salary range provided is an estimate based on market research for similar remote roles serving U.S. clients from Latin America. The "Work with Autonomy" benefit reinforces the operational aspect of the role, where performance is measured by output and efficiency rather than strict adherence to a clock.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation / Technology Services / Creative Network

Company Size: 600+ Employees (Truelogic), Client Company Size Varies (Global Footprint, Fortune 500 to Startups)

Founded: Truelogic was founded over two decades ago, indicating a mature and established organization with a long track record in the industry. The client is described as a "forward-thinking and growth-oriented environment, at a technology-first creative network."

Team Structure:

• The Visual Designer will be part of a larger design and technology team at Truelogic, likely working within a client's specific project team.

• Within the client's environment, collaboration will be with strategy, UX, and development partners, indicating a cross-functional team structure common in agile product development.

Methodology:

• The client emphasizes a "technology-first creative network" and "solving complex challenges for businesses," suggesting a data-informed and innovative approach.

• They leverage a balance of creative and engineering expertise, with a focus on navigating changing consumer behaviors and emerging technologies like AI.

• The role itself requires a "product mindset" and a focus on "scalable components," indicating a structured and systematic approach to design delivery.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: Truelogic's model of nearshore staff augmentation means the candidate will be employed by Truelogic but work for a U.S. client. This structure often means a blend of cultures: Truelogic's focus on professional development and work-life balance, and the client's focus on project delivery, innovation, and high standards. The client's description points to a dynamic, modern creative agency environment.

📈 Career & Growth Analysis

Operations Career Level: Semi-Senior Visual Designer. This level signifies an individual contributor who is highly skilled, capable of working independently on complex tasks, and beginning to mentor junior team members or lead specific design initiatives. They are expected to have a strong understanding of design operations and contribute to the efficiency and scalability of design processes.

Reporting Structure: The candidate will report to a manager or lead within the client's organization. This could be a Design Lead, Creative Director, or a Product Manager, depending on the client's team structure. They will also have a point of contact within Truelogic for employment-related matters.

Operations Impact: This role directly impacts product success by ensuring a high-quality, consistent, and user-friendly visual experience for web and digital products. By creating scalable design systems and efficiently handing off assets, the designer contributes to faster development cycles, reduced rework, and ultimately, a more polished and effective product that drives business goals.

Growth Opportunities:

• Specialization: Deepen expertise in design systems, component-based design, and product design operations.

• Leadership: Progress to a Senior Visual Designer or Design Lead role, taking on more project ownership and potentially mentoring junior designers.

• Skill Expansion: Develop expertise in areas like Webflow development, UI animation, or specialized AI-driven design tools.

• Cross-functional Exposure: Gain further experience working with diverse U.S. companies across various industries, broadening understanding of different business models and user needs.

📝 Enhancement Note: The "Semi-Senior" designation in a design context, when paired with operations responsibilities, suggests a career path that bridges creative execution with process management. Growth opportunities should focus on both advancing design craft and refining operational design skills, such as scaling design systems and optimizing handoff processes.

🌐 Work Environment

Office Type: 100% Remote. The role offers complete flexibility to work from any location within Brazil, requiring only a laptop and reliable internet connection.

Office Location(s): While the role is remote, the primary location for employment and tax purposes is São Paulo, Brazil, and the candidate is expected to be based there to align with the specified timezone (America/Sao_Paulo).

Workspace Context:

• The remote nature of the work encourages self-discipline and effective time management.

• Collaboration will occur through digital tools, necessitating strong communication skills and comfort with virtual team interactions.

• Access to a stable internet connection and a dedicated workspace is crucial for productivity.

• The work environment is described as "forward-thinking and growth-oriented," suggesting a culture that values innovation and professional development.

Work Schedule: Approximately 40 hours per week, with significant autonomy. The focus is on delivering results, allowing for flexible scheduling as long as work is completed and collaborative needs are met. This often means aligning with core business hours that facilitate communication with U.S.-based teams.

📝 Enhancement Note: The "100% Remote Work" and "Work with Autonomy" benefits are key aspects of this role's work environment, appealing to professionals who value flexibility. The operational implication is the need for strong self-management and reliable infrastructure (internet, hardware) to ensure continuous productivity and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A preliminary call with a Truelogic recruiter to assess basic qualifications, experience, and cultural fit.

• Hiring Manager Interview: A more in-depth discussion with the client's hiring manager, focusing on design philosophy, process, and specific project experience.

• Portfolio Review & Technical Assessment: A dedicated session where candidates present their portfolio, walk through case studies, and potentially complete a design exercise or challenge related to visual systems or component design.

• Final Interview: Potentially a conversation with a senior leader or a team collaboration exercise to evaluate overall fit and strategic thinking.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 of your strongest web/digital product design projects that best showcase your skills in visual systems, component design, and design system contributions.

• Tell a Story: For each case study, clearly articulate the problem, your process, your specific contributions, and the impact of your design solutions. Emphasize how you translated UX into compelling visuals.

• Highlight Operations: Clearly demonstrate your understanding and application of design systems and scalable components. Show how you prepared files for developer handoff.

• Showcase Figma Proficiency: Be ready to navigate Figma files during a screen share, explaining your file structure, component usage, and any prototyping features.

• Practice Your Pitch: Rehearse presenting your work concisely and professionally, anticipating questions about your design decisions and process.

Challenge Preparation:

• Design System Thinking: Be prepared for exercises that might involve creating a new component for an existing system or evaluating the scalability of a given design.

• Visual Hierarchy & Typography: Practice tasks that require establishing clear visual hierarchy and effective typography for different content types.

• Developer Handoff Simulation: Consider how you would document and communicate design specifications for a given feature to a developer to ensure accurate implementation.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to manage design as an operational function. Expect questions that probe not just creative skill but also efficiency, scalability, and collaboration within a product development lifecycle. The portfolio is the primary tool to demonstrate this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Advanced proficiency is a non-negotiable requirement. This includes mastery of its design, prototyping, collaboration, and design system capabilities.

• Adobe Creative Suite (Illustrator, Photoshop): While Figma is primary, familiarity with these tools for asset creation or manipulation may be beneficial.

Analytics & Reporting:

CRM & Automation:

Web Development Tools:

• Webflow: Preferred skill for supporting website builds and content management.

• Basic understanding of HTML/CSS: Helpful for effective communication with developers and understanding implementation constraints.

📝 Enhancement Note: The heavy reliance on Figma and the mention of Webflow indicate a modern digital product development environment. For a Visual Designer, proficiency in these tools is akin to an operations professional's proficiency in CRM or ERP systems – they are the primary enablers of the role's execution.

👥 Team Culture & Values

Operations Values:

• Efficiency & Scalability: A strong emphasis on creating designs that are not only aesthetically pleasing but also efficient to produce and scale across different platforms and products.

• Collaboration: A culture that values open communication and teamwork with strategy, UX, and development partners to achieve shared goals.

• Product Mindset: A shared understanding that design serves the product's strategic objectives and user needs, driving business outcomes.

• Quality & Craftsmanship: A commitment to high standards in visual execution, typography, and overall design integrity.

• Continuous Improvement: An encouragement to refine processes, adopt new tools, and learn from both successes and challenges.

Collaboration Style:

• Cross-functional Integration: The role demands close partnership with UX designers, product managers, and developers, requiring active participation in team meetings and discussions.

• Feedback-Driven: An environment where constructive feedback is shared openly during design reviews and throughout the development process.

• Agile Methodologies: Likely operating within an agile framework, requiring adaptability and responsiveness to project changes and iterative development.

📝 Enhancement Note: The values listed reflect a modern digital product development culture where design is integrated into the broader operational framework of building and shipping products. The emphasis on "efficiency & scalability" and "product mindset" directly aligns with core operations principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Technical Constraints: Effectively translating innovative visual ideas into designs that are feasible for development and align with platform capabilities.

• Maintaining Design Consistency at Scale: Ensuring brand integrity and a cohesive user experience across a growing portfolio of digital products and components.

• Effective Cross-Time-Zone Collaboration: Navigating communication and project timelines with U.S.-based teams from a different time zone.

• Adapting to Evolving Technologies: Staying current with new design tools, methodologies, and emerging technologies like AI that impact digital product development.

Learning & Development Opportunities:

• Design System Mastery: Opportunities to become a subject matter expert in advanced design system management and implementation.

• Product Strategy Insight: Deeper involvement in product strategy discussions, understanding how design contributes to business objectives.

• Client Exposure: Gaining diverse experience by working with a variety of leading U.S. companies on cutting-edge projects.

• Skill Enhancement: Potential to develop skills in areas like Webflow development, animation, or user research through project involvement or training.

📝 Enhancement Note: The challenges highlight the operational complexities of design in a fast-paced, remote, and cross-functional environment. Growth opportunities focus on deepening both design craft and operational expertise in managing design at scale.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the visual design for a digital product from concept to launch. What was your process, and what were the key challenges?" (Focus on product mindset, process, and problem-solving.)

• "How do you approach building or maintaining a design system? Walk us through a component you designed and how it scales." (Demonstrate understanding of scalability, reusability, and component-based design.)

Company & Culture Questions:

• "What excites you about working for a technology-first creative network like our client?" (Research the client's industry, recent work, and values.)

• "How do you approach collaboration with developers and UX designers, especially in a remote setting?" (Highlight communication skills, empathy, and proactive engagement.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, your design process, key decisions, and the outcome/impact. Use a consistent structure.

• Emphasize Process and Operations: Don't just show pretty pictures; explain how you arrived at them, how you managed the design system, and how you prepared for handoff.

• Highlight Figma Mastery: Be prepared to share your screen and navigate through your Figma files, explaining your layer organization, component usage, and auto-layout configurations.

• Quantify Impact: If possible, include metrics or testimonials that demonstrate the success of your designs (e.g., improved conversion rates, user satisfaction).

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a systematic, operational approach to design. Candidates need to articulate their process, decision-making rationale, and ability to collaborate effectively within a product development lifecycle.

📌 Application Steps

To apply for this Semi-Senior Visual Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight experience with Figma, design systems, component-based design, and product-focused visual design. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that showcase your visual design process, design system contributions, and developer handoff capabilities. Ensure it's easily navigable and professional.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on explaining your process, operational considerations (like scalability and handoff), and collaborative approach.

• Research the Client: Understand the client's industry, their work, and their approach to technology and creative solutions to tailor your responses during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.