Retail Media Product Strategy Lead

📍 Job Overview

Job Title: Retail Media Product Strategy Lead Company: Endeavour Group Careers Location: Richmond, Victoria, Australia Job Type: Full-time Category: Retail Media / Marketing Operations Date Posted: 2025-09-15T06:27:23.2 Experience Level: 5-10 Years

🚀 Role Summary

• Spearhead the strategic development and execution of Retail Media campaigns and events for Endeavour Group's MixIn business, driving trade and customer engagement.
• Act as a central point of collaboration, fostering strong partnerships with internal teams such as Merchandise, Media Sales, Media Operations, Advanced Analytics, and Marketing to ensure seamless campaign delivery.
• Leverage deep expertise in retail media inventory, roadmap, and consumer trends to design impactful sales initiatives that align with supplier trade investments and generate incremental revenue.
• Develop and deploy essential sales enablement tools, including media kits and collateral, to empower sales teams and effectively communicate the value proposition of the retail media network to advertisers.

📝 Enhancement Note: This role is positioned within a burgeoning Retail Media business unit (Mixin), indicating a focus on developing and commercializing advertising opportunities across Endeavour Group's extensive brand portfolio (Dan Murphy's, BWS). The emphasis on strategy, cross-functional collaboration, and sales enablement suggests a need for a candidate who can bridge product development, marketing execution, and commercial outcomes within an operations framework.

📈 Primary Responsibilities

• Lead the MixIn Campaign & Event Strategy: Develop and implement a comprehensive strategic roadmap for Retail Media campaigns and events, ensuring strict adherence to brand guidelines and organizational values to maximize impact and market penetration.
• Drive Cross-Functional Collaboration: Cultivate and maintain robust relationships with internal banner marketing teams and other key stakeholders to facilitate effective ways of working and ensure the cohesive, end-to-end delivery of retail media campaigns.
• Manage Campaign Development Lifecycle: Oversee the end-to-end project management of all campaign asset creation in conjunction with banner marketing leads, and closely coordinate with MixIn operations to guarantee flawless execution across all relevant customer touchpoints and channels.
• Inform Strategy with Data and Insights: Utilize deep brand, marketing, and industry expertise to architect engaging retail media programs, grounded in current consumer trends and competitive intelligence, with a primary focus on demonstrable commercial impact and return on investment.
• Develop Sales Enablement Tools: Create sophisticated media kits, compelling sales collateral, and persuasive presentations that clearly articulate the unique value proposition of the retail media network, equipping sales teams with the requisite tools and resources to effectively educate and convert potential advertisers.
• Monitor and Report on Performance: Employ advanced analytics tools to meticulously track campaign performance, generating regular, insightful reports that provide actionable recommendations to continuously refine and optimize future retail media strategies and operational execution.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, project management, and analytical execution, typical of roles bridging product management and operations within a media context. The emphasis on "trade planning," "sales initiatives," and "incremental revenue" points to a strong commercial and revenue-generating mandate for the "product strategy" within this retail media offering.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Marketing, Business, Communications, or a related field is typically expected for roles of this seniority and strategic scope, providing a foundational understanding of commercial and marketing principles.

Experience:

• A minimum of 5 years of progressive experience in Retail Media, digital advertising, media planning, or a closely related marketing strategy role, with a proven track record of developing and executing successful campaigns.
• Demonstrated experience in delivering complex projects within a matrixed organizational structure, requiring strong stakeholder management and cross-functional alignment capabilities.
• Proven ability to interpret media metrics, analytics, and attribution models to construct compelling commercial narratives and justify strategic recommendations.

Required Skills:

• Strategic Thinking & Planning: Ability to conceptualize and articulate a clear, actionable strategy for retail media campaigns and events that align with broader business objectives.
• Retail Media Expertise: Deep understanding of the retail media landscape, including inventory types, audience targeting, campaign execution, and performance measurement.
• Cross-Functional Collaboration: Exceptional ability to build and maintain strong working relationships with diverse internal teams (Merchandise, Marketing, Sales, Analytics, Operations) to drive project success.
• Campaign Development & Management: Proven project management skills to oversee the creation and flawless execution of complex marketing campaigns from ideation to completion.
• Data Analysis & Interpretation: Proficiency in analyzing media metrics, campaign performance data, and consumer insights to inform strategy and demonstrate commercial impact.
• Sales Enablement & Collateral Creation: Skill in developing persuasive sales materials, media kits, and presentations that effectively communicate value propositions to external partners and internal sales teams.
• Digital & Traditional Media Knowledge: Comprehensive understanding of how various media channels (digital, traditional) integrate into the overall marketing mix and influence consumer behavior.
• Presentation Skills: Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to various audiences.

Preferred Skills:

• Liquor Industry Experience: Prior exposure to or experience within the liquor industry, offering an understanding of its unique market dynamics, consumer preferences, and regulatory environment.
• Merchandising/Trade Marketing Exposure: Familiarity with merchandising strategies and trade marketing initiatives within a retail context, which can inform the development of effective supplier-focused retail media offerings.

📝 Enhancement Note: The "5+ Years" requirement suggests a mid-to-senior level role. The emphasis on "complex, matrixed organisation" and "cross-functional collaboration" is critical for candidates to highlight in their applications, showcasing their ability to navigate and influence within a large enterprise like Endeavour Group. The mention of "media metrics, analytics, attribution" underscores the analytical rigor expected.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Campaign Roadmaps: Examples of strategic plans developed for retail media campaigns or events, demonstrating foresight, market understanding, and alignment with commercial goals.
• Cross-Functional Project Delivery: Case studies showcasing successful project management and collaboration across multiple departments (e.g., Sales, Marketing, Operations) to achieve a unified objective.
• Sales Enablement Materials: Prototypes or examples of media kits, sales decks, or collateral designed to support sales teams and communicate product value, highlighting clarity and impact.
• Data-Driven Insights & Recommendations: Demonstrations of how data analysis and insights were used to inform strategy, improve campaign performance, and drive commercial outcomes.
• Process Improvement Initiatives: Evidence of contribution to or leadership in optimizing campaign development or execution processes for greater efficiency or effectiveness.

Process Documentation:

• Candidates may be expected to articulate their approach to developing and documenting campaign strategies, outlining key phases from ideation through to execution and measurement.
• Experience in creating standardized templates or frameworks for retail media campaign planning and reporting would be advantageous.

📝 Enhancement Note: While explicit mention of a formal "portfolio" is absent, the responsibilities strongly imply the need for candidates to showcase past work. The "process" aspect relates to how they approach strategy development, campaign execution, cross-functional alignment, and performance reporting within a structured framework.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a "Retail Media Product Strategy Lead" role with 5-10 years of experience in a major Australian city like Melbourne, a competitive annual salary range would likely be AUD $120,000 - $170,000. This estimate considers the strategic nature of the role, the responsibility for driving revenue, and the specific demands of the retail media sector within a large corporate environment.

Benefits:

• Flexible Working: The role offers hybrid work arrangements, with 2 core days per week expected on-site for collaboration.
• Exclusive Discount Card: Access to significant discounts across Endeavour Group brands, including Dan Murphy's, BWS, Woolworths, BIG W, and ALH pubs.
• Monthly Meeting-Free Days: Dedicated days to focus on individual work without scheduled meetings, enhancing productivity.
• Health and Wellbeing Services: Comprehensive free services to support employees' physical, mental, and financial wellbeing.
• Learning and Development Opportunities: Access to resources and programs for professional growth, skill enhancement, and career advancement.

Working Hours:

• The role is full-time, typically aligning with standard business hours, but the "flexible working" component suggests some adaptability in daily schedules, provided core collaboration days are met. The AI-estimated 40 hours per week is a standard baseline.

📝 Enhancement Note: The salary range is an estimate based on market data for similar roles in Australia. Endeavour Group's benefits package is robust, emphasizing work-life balance and employee wellbeing, which are attractive to professionals in operations and marketing. The hybrid model is a key aspect of the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• Endeavour Group operates within the retail and hospitality sectors, with a significant focus on liquor retail and hospitality. Its portfolio spans major brands like Dan Murphy's and BWS, indicating a large-scale, consumer-facing operation with extensive supply chains and customer engagement touchpoints. The retail media aspect (Mixin) represents a strategic expansion into leveraging its customer data and platform for advertising revenue.

Company Size:

• Endeavour Group is a large, publicly listed company, employing thousands of people across Australia. This size implies a complex organizational structure with established processes, multiple departments, and significant resources, offering both opportunities for impact and challenges in navigating internal dynamics.

Founded:

• Endeavour Group was formed in 2019 following the demerger of Woolworths Group's Endeavour Drinks and ALH Hotels businesses. This relatively recent establishment as an independent entity suggests a dynamic environment that is still defining some of its operational frameworks and cultural nuances, while building on decades of operational experience from its constituent parts.

Team Structure:

• The Retail Media Product Strategy Lead will be part of the MixIn business unit, reporting to the Retail Media Product & Brand Partnership Manager. This unit likely comprises professionals focused on product development, sales, operations, analytics, and marketing within the retail media space.
• The role involves significant collaboration with various internal departments, including Merchandise, Media Sales, Media Operations, Advanced Analytics, and Marketing teams from different brands (e.g., Dan Murphy's, BWS). This necessitates a collaborative and influential approach to stakeholder management.
• The reporting structure suggests a clear line of management within the Retail Media division, with a broader network of cross-functional relationships essential for success.

Methodology:

• The role is expected to employ data-driven methodologies, leveraging brand, marketing, and industry expertise to inform strategy and design programs. This includes using analytics tools to monitor campaign performance and derive actionable insights.
• Process optimization is implied through the management of campaign development and the creation of sales enablement tools, aiming for efficient execution and clear communication of value propositions.
• A focus on consumer trends and competitive insights will guide the development of engaging retail media products and campaigns.

Company Website:

• endeavourgroupcareers.com.au & endeavourgroup.com.au

📝 Enhancement Note: Endeavour Group's scale and its position in the retail/hospitality sector mean that operations roles here often involve managing complex systems, large datasets, and multiple stakeholders across different business units or brands. Understanding this ecosystem is key to success. The "Together Creators" and "sociable future" messaging suggests a culture that values collaboration, innovation, and positive impact.

📈 Career & Growth Analysis

Operations Career Level:

• This is a mid-to-senior level individual contributor role, focused on strategy and product development within the specialized field of Retail Media. It requires a blend of strategic thinking, commercial acumen, project management, and analytical skills, positioning it as a key player in a growing business unit.

Reporting Structure:

• The role reports to the Retail Media Product & Brand Partnership Manager. This suggests a clear management hierarchy within the MixIn team, with opportunities to influence product strategy and contribute to the overall growth of the retail media business.
• The extensive cross-functional collaboration required means the individual will interact with stakeholders at various levels across different departments, providing exposure to diverse business areas and building a broad internal network.

Operations Impact:

• The primary impact of this role is on revenue generation for Endeavour Group through the successful development and commercialization of retail media products and campaigns. By creating compelling offerings for suppliers and advertisers, the role directly contributes to incremental revenue streams.
• It also impacts brand perception and customer engagement by ensuring that retail media initiatives align with brand values and enhance the customer experience. Furthermore, by equipping sales teams with effective tools, it drives commercial efficiency and effectiveness.

Growth Opportunities:

• Specialization: Deepen expertise within the rapidly expanding field of Retail Media, becoming a subject matter expert in product strategy, campaign execution, and monetization within a large, data-rich organization.
• Leadership: Potential to grow into a more senior product management or strategy role within MixIn or other commercial functions at Endeavour Group, potentially leading teams or larger product portfolios.
• Cross-Functional Expertise: Gain broad exposure to various aspects of a large retail and hospitality business, including merchandising, marketing, sales operations, and advanced analytics, fostering a holistic understanding of the business.
• Industry Advancement: Develop transferable skills and a strong network within the retail media industry, which is experiencing significant growth and innovation.

📝 Enhancement Note: Roles focused on new revenue streams like Retail Media offer significant growth potential as the business unit matures. Success in this role could lead to broader responsibilities in commercial strategy, digital product management, or even marketing leadership within Endeavour Group.

🌐 Work Environment

Office Type:

• The role is hybrid, with a requirement for 2 core days per week in the office. This suggests a modern office environment designed to facilitate collaboration, team meetings, and focused individual work. The Endeavour Group headquarters in Richmond, Victoria, likely offers professional amenities and a conducive workspace.

Office Location(s):

• The primary office location is 459 Church Street, Richmond, Victoria, 3121, Australia. This is a well-established commercial hub in Melbourne, offering good accessibility and proximity to various amenities.

Workspace Context:

• The hybrid work model emphasizes flexibility, balancing the benefits of in-person collaboration (e.g., brainstorming, team building, strategic alignment) with the autonomy of remote work for focused tasks.
• The role will likely involve access to standard office technology, including computers, communication tools, and potentially specialized software for campaign management and analytics. Collaboration with the MixIn team and other departments will be facilitated through various communication platforms and in-person interactions.
• Opportunities for team interaction will be structured around the core office days and specific project needs, fostering a sense of community and shared purpose within the MixIn unit and the broader Endeavour Group.

Work Schedule:

• Full-time employment, with flexibility in daily hours balanced against the requirement for 2 core in-office collaboration days per week. This allows professionals to manage their schedules effectively while ensuring essential face-to-face teamwork.

📝 Enhancement Note: The hybrid nature of the role is a significant factor. Candidates should be comfortable with a mix of remote and in-office work, understanding the importance of the designated collaboration days for team cohesion and strategic alignment. The office location in Richmond is a prime Melbourne business district.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with HR or a Talent Acquisition specialist to assess basic qualifications, interest, and cultural fit.
• Hiring Manager Interview: A more in-depth discussion with the Retail Media Product & Brand Partnership Manager, focusing on strategic thinking, retail media experience, campaign development skills, and understanding of the role's responsibilities.
• Cross-Functional Stakeholder Interviews: Interviews with key stakeholders from departments like Merchandise, Media Sales, Media Operations, or Marketing. These sessions will evaluate collaboration skills, ability to influence, and how the candidate approaches cross-functional projects.
• Case Study/Presentation: Candidates may be asked to prepare and present a case study demonstrating their approach to a retail media strategy challenge, campaign development, or performance analysis. This would assess their strategic thinking, analytical skills, and presentation abilities.
• Final Interview: Potentially with a more senior leader within the commercial or marketing divisions, focusing on overall fit, strategic vision, and long-term potential.

Portfolio Review Tips:

• Highlight Strategy & Impact: For any work samples, emphasize the strategic thinking behind them, the specific goals, the process followed, and the measurable commercial impact achieved (e.g., revenue growth, engagement metrics, successful supplier partnerships).
• Showcase Collaboration: Include examples that demonstrate successful cross-functional collaboration, detailing your role in aligning diverse stakeholder needs and driving collective outcomes.
• Demonstrate Analytical Acumen: Present how you've used data and insights to inform strategy, optimize campaigns, or build a business case. Clearly articulate the metrics and analytical tools used.
• Focus on Sales Enablement: If possible, showcase examples of sales collateral or media kits you've developed, highlighting their clarity, persuasiveness, and effectiveness in supporting sales efforts.
• Tailor to Retail Media: Ensure your portfolio examples are as relevant as possible to retail media, advertising, or strategic marketing roles within a retail context.

Challenge Preparation:

• Retail Media Landscape: Be prepared to discuss current trends in retail media, the competitive landscape, and potential future developments.
• Campaign Strategy: Anticipate questions about how you would develop a campaign strategy for a specific Endeavour Group brand or product, considering target audiences, media channels, and measurement.
• Supplier Value Proposition: Think about how to articulate the value of retail media to potential suppliers and how to tailor offerings to their specific trade marketing objectives.
• Data Interpretation: Practice discussing how you would interpret campaign performance data to provide actionable insights and recommendations for improvement.
• Stakeholder Management: Prepare examples of how you've managed challenging stakeholder relationships or navigated complex organizational structures to achieve project goals.

📝 Enhancement Note: The emphasis on cross-functional collaboration and data-driven insights is paramount. Candidates should prepare specific examples from their past experience that illustrate these capabilities, ideally through a structured STAR (Situation, Task, Action, Result) method. A strong portfolio demonstrating strategic thinking and commercial impact will be a significant differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• CRM: Likely Salesforce or a similar enterprise CRM system for managing supplier relationships and sales pipelines.
• Project Management: Tools like Asana, Jira, or Monday.com for managing campaign development timelines and cross-functional tasks.
• Collaboration Platforms: Microsoft Teams, Slack, or similar for internal communication and team coordination.
• Presentation Software: Microsoft PowerPoint or Google Slides for developing sales enablement materials and internal strategy presentations.

Analytics & Reporting:

• Web Analytics: Google Analytics or Adobe Analytics for tracking website and campaign performance.
• Business Intelligence/Dashboarding: Tableau, Power BI, or Looker for data visualization and reporting on campaign effectiveness and supplier performance.
• Ad Tech Platforms: Familiarity with ad servers (e.g., Google Campaign Manager), DSPs, and SSPs relevant to digital media planning and execution.
• Advanced Analytics: Tools and methodologies for analyzing consumer data, media metrics, and attribution models.

CRM & Automation:

• Marketing Automation: Potentially HubSpot, Marketo, or similar for managing marketing communications and lead nurturing, although less direct for this specific role, it’s part of the ecosystem.
• Data Integration Tools: Understanding of how data flows between different systems (CRM, analytics, ad platforms) is beneficial.

📝 Enhancement Note: Proficiency with CRM systems, data analytics and visualization tools, and project management software is expected. A candidate's ability to leverage these tools to derive insights, manage processes, and support sales efforts will be critical. Understanding the broader ad tech ecosystem is a significant plus.

👥 Team Culture & Values

Operations Values:

• Collaboration: A strong emphasis on working together as "Together Creators" to achieve shared goals, fostering a supportive and cooperative environment.
• Customer Focus: Driving value for both internal stakeholders (suppliers) and external customers through well-executed retail media strategies.
• Data-Driven Decision Making: Utilizing analytics and insights to inform strategy, measure performance, and optimize processes for continuous improvement.
• Innovation & Growth: Encouraging a "dream big" mentality and actively seeking new opportunities to create and grow within the business, particularly in emerging areas like retail media.
• Inclusivity & Respect: Commitment to a safe, inclusive, and fun workplace where everyone is welcome and valued, promoting a "Come As You Are" attitude.

Collaboration Style:

• The role demands a highly collaborative approach, requiring proactive engagement with diverse internal teams. This involves clear communication, active listening, and a willingness to align various perspectives towards common objectives.
• Expect a culture that values open feedback and discussion, particularly during campaign planning and review stages, to ensure all voices are heard and strategies are robust.
• Knowledge sharing is likely encouraged, especially within the MixIn team, to foster collective learning and efficiency in developing the retail media offering.

📝 Enhancement Note: Endeavour Group's stated values are key to understanding the expected cultural fit. Candidates should demonstrate how their personal values and working style align with collaboration, innovation, and a data-informed approach, particularly when interacting with diverse internal teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing a New Business Unit: As part of the MixIn business, the role may involve contributing to the foundational development of processes, offerings, and market positioning for retail media within Endeavour Group.
• Navigating a Large Organization: Working within a large, established company requires strong stakeholder management skills to influence across different departments and secure buy-in for new initiatives.
• Balancing Brand Needs with Supplier Demands: Effectively integrating the retail media strategy with the specific brand guidelines and marketing objectives of various Endeavour Group banners, while also meeting supplier expectations.
• Measuring and Articulating ROI: Clearly demonstrating the commercial impact and return on investment of retail media campaigns to suppliers and internal stakeholders, requiring robust analytics and compelling reporting.

Learning & Development Opportunities:

• Retail Media Specialization: Gain in-depth knowledge and practical experience in the rapidly evolving retail media sector, a high-demand area in marketing and advertising.
• Strategic Product Development: Contribute to the strategy and roadmap of a new commercial product, honing skills in market analysis, product positioning, and go-to-market planning.
• Industry Exposure: Opportunities to engage with industry best practices, potentially through conferences or professional development, to stay abreast of trends in media, advertising, and retail.
• Mentorship & Leadership: Potential to learn from experienced leaders within Endeavour Group and develop leadership capabilities through managing projects and influencing cross-functional teams.

📝 Enhancement Note: The "newly created role" and focus on "Mixin" suggest this is a growth area for Endeavour Group. Candidates who thrive in dynamic, developing environments and are eager to shape new commercial offerings will find this role particularly rewarding. Overcoming the challenge of integrating a new media product within a large retail structure will be a key learning opportunity.

💡 Interview Preparation

Strategy Questions:

• "How would you develop a retail media campaign strategy for Dan Murphy's targeting craft beer enthusiasts?" (Focus on target audience definition, media channels, campaign objectives, and KPI selection.)
• "Describe a time you successfully collaborated with a sales team to launch a new media product or package. What challenges did you face, and how did you overcome them?" (Highlight cross-functional collaboration, sales enablement, and stakeholder management.)
• "Imagine a supplier is questioning the ROI of a specific retail media campaign. How would you analyze the performance data and present a compelling case for its effectiveness?" (Focus on data interpretation, metric selection, and communicating commercial impact.)

Company & Culture Questions:

• "What do you know about Endeavour Group, and why are you interested in contributing to our retail media initiatives?" (Research company values, brands, and the strategic importance of retail media.)
• "How do you approach working in a hybrid environment, and what are your strategies for effective collaboration with remote and in-office colleagues?" (Discuss communication tools, proactive engagement, and ensuring alignment.)
• "Describe a situation where you had to influence stakeholders from different departments with competing priorities. How did you manage this to achieve a common goal?" (Prepare examples of negotiation, consensus-building, and strategic communication.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key responsibilities: Strategy Development, Cross-Functional Collaboration, Campaign Execution, and Data Analysis/Reporting.
• STAR Method: For each example, clearly articulate the Situation, Task, Action, and Result, quantifying outcomes wherever possible (e.g., "Increased supplier ad spend by X%," "Achieved Y% campaign reach," "Improved campaign efficiency by Z%").
• Visuals: Use clear visuals (charts, graphs, mock-ups) to illustrate campaign concepts, data insights, and sales enablement materials.
• Narrative: Weave a compelling narrative that showcases your strategic thinking, problem-solving abilities, and the impact you've made in previous roles, linking it back to the requirements of this specific position.
• Focus on Retail Media: If you have direct retail media experience, ensure those examples are highlighted prominently. If not, draw parallels from broader digital marketing, advertising, or product strategy roles.

📝 Enhancement Note: Candidates should be prepared to discuss their understanding of the retail media landscape and how Endeavour Group's brands can leverage it. Demonstrating a proactive, collaborative, and data-driven approach will be crucial for success in the interview process.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Endeavour Group Careers smartrecruiters portal.
• Portfolio Customization: Curate a selection of your most relevant work samples that showcase your strategic planning, campaign development, cross-functional collaboration, and data analysis skills. Prioritize examples that demonstrate commercial impact and revenue generation.
• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Retail Media," "Strategy Lead," "Campaign Development," "Cross-Functional Collaboration," "Sales Enablement," and "Data Analysis." Quantify your achievements with specific metrics.
• Interview Preparation: Practice articulating your experience using the STAR method, focusing on situations where you've demonstrated strategic thinking, managed complex projects, and driven commercial outcomes. Prepare to present your portfolio or discuss specific case studies.
• Company Research: Thoroughly research Endeavour Group, its brands (Dan Murphy's, BWS), its stated values ("Together Creators," "Dream Big"), and the nascent MixIn retail media business. Understand the competitive landscape and the strategic importance of this role.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.