Product Visual Graphic Designer

📍 Job Overview

Job Title: Product Visual Graphic Designer

Company: Kohler Co.

Location: Cheltenham, England, United Kingdom

Job Type: Full-time

Category: Marketing & Creative Operations

Date Posted: April 21, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual identity of award-winning products for Kohler Mira's leading brands: Mira Showers, Rada, and Recoup, focusing on creating compelling physical and digital graphic design concepts.

• The Graphic Designer will collaborate closely with brand, marketing, and product teams to translate creative visions into visually striking, brand-led, and purpose-driven assets across digital, physical, and packaging design.

• A key aspect involves managing design assets, documentation, and ensuring quality assurance for production-ready artwork, requiring meticulous attention to detail and organizational skills.

• The position demands a proactive approach to researching design trends, customer insights, and leveraging data to inform creative direction, contributing to continuous improvement and innovation within the creative process.

📝 Enhancement Note: This role is positioned within a Marketing & Creative Operations context, bridging the gap between product development and market presentation. The emphasis on "bringing our products, services and campaigns to market — beautifully and boldly" highlights the operational aspect of executing creative strategies.

📈 Primary Responsibilities

• Support the creation of compelling physical and digital graphic design concepts for new product website pages, campaign landing pages, and overall product presentation.

• Develop and maintain visual character, tone, and look-and-feel of products in various assets, strictly adhering to established brand guidelines to ensure brand consistency.

• Conduct in-depth research and interpretation of design trends, market data, benchmarks, and customer insights to strategically inform and elevate creative direction.

• Utilize established design tools, systems, and processes to analyze creative requirements and deliver high-quality, production-ready design outputs.

• Collaborate effectively with internal brand, marketing, and product teams, as well as external creative and production agencies, to translate concepts into final artwork for digital and physical formats.

• Develop design ideas and prototypes specifically to support packaging requirements, ensuring aesthetic appeal and functional clarity.

• Maintain and organize design files, assets, and documentation using document and asset management systems, ensuring accessibility, version control, and efficient retrieval for all stakeholders.

• Prepare clear, accurate, and comprehensive documentation to support design handovers, production processes, and archival needs, facilitating smooth project execution.

• Provide expert design-related information and guidance to internal teams, responding to standard queries regarding design outputs and processes.

• Contribute to capturing and disseminating best practices, case studies, and key design learnings to foster a culture of continuous improvement and knowledge sharing within the team.

• Continuously build professional capability by staying informed about emerging design tools, technologies, and industry trends, applying new knowledge to enhance creative outputs.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and operational management of design assets and processes. The role requires not just artistic talent but also the ability to manage workflows, documentation, and collaborate with various teams and external partners.

🎓 Skills & Qualifications

Education: Bachelor’s degree (or equivalent) in Graphic Design, Visual Communication, Product Design, or a closely related field.

Experience: Typically 2 years of relevant professional experience in a graphic design role, with a focus on product, digital, and packaging design. Experience working with creative and production agencies is desirable.

Required Skills:

• Strong visual design and layout skills, with a keen eye for aesthetics and brand consistency.

• Proficiency in planning and organizing workload across multiple briefs simultaneously, managing priorities effectively.

• Expertise in file, documentation, and asset management, ensuring organized and accessible design resources.

• Ability to conduct data-informed design analysis and interpret design trends to inform creative outputs.

• High level of quality assurance and meticulous attention to detail in all design deliverables.

• Excellent communication skills, with the ability to clearly present and explain design ideas and decisions to diverse stakeholders.

Preferred Skills:

• Experience working with digital assets and packaging design concepts.

• Demonstrated ability to work effectively with creative and production agencies, managing external collaborations.

• Familiarity with user interface (UI) or user experience (UX) design principles as they apply to digital product presentation.

• Understanding of print production processes and material considerations for physical design elements.

• Experience in data analysis for informing design decisions and measuring creative impact.

📝 Enhancement Note: The emphasis on "2 years of relevant experience" suggests a role that requires foundational skills and some practical application, but still offers significant learning and development opportunities. The "desirable" experience with agencies and packaging design points towards a role that interfaces with external partners and physical product presentation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong portfolio showcasing a range of physical and digital graphic design work, with a clear emphasis on product-related visuals and campaign assets.

• Include examples of design concepts that effectively translate brand guidelines into visually compelling and purpose-driven creative outputs.

• Present case studies or examples of how design solutions were informed by research, data, or customer insights, highlighting analytical thinking.

Process Documentation:

• Provide examples or explain your approach to maintaining design files, assets, and documentation, emphasizing organization, version control, and accessibility.

• Illustrate your process for collaborating with internal teams (brand, marketing, product) and external agencies to ensure seamless project execution and alignment.

• Detail your methodology for conducting design research, analyzing trends, and incorporating these findings into creative development.

• Showcase your understanding of quality assurance processes in design, ensuring that final outputs meet required standards and brand guidelines.

📝 Enhancement Note: The requirement for a portfolio focused on "product-related visuals and campaign assets" and "design solutions informed by research, data, or customer insights" indicates a need for operational rigor in creative execution, not just artistic flair. This portfolio should reflect the role's emphasis on process, data, and collaboration.

💵 Compensation & Benefits

Salary Range: Up to £37,000 per annum, subject to skills and experience.

Benefits:

• Company Bonuses: Potential for additional financial rewards based on company performance.

• Healthcare Plan: Comprehensive health coverage to support employee well-being.

• Generous Pension Scheme: A robust retirement savings plan with significant employer contributions.

• Professional Development: Opportunities to enhance skills through training, workshops, and staying informed about industry trends.

• Collaborative Work Environment: Access to a supportive and forward-thinking team culture.

• Employee Empowerment: Encouragement to #BecomeMoreAtKohler, fostering personal and professional growth.

Working Hours: 40 hours per week, typically on-site.

📝 Enhancement Note: The salary is capped at £37,000, indicating a mid-level to senior junior designer role. The benefits package is competitive, featuring company bonuses, healthcare, and a strong pension, which are attractive elements for long-term career stability. The mention of "40 hours per week" aligns with standard full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing (specifically Bathroom & Kitchen Fixtures, Controls, and Associated Products). Kohler Mira operates within the broader manufacturing sector, specializing in innovative and award-winning products for the bathroom and kitchen.

Company Size: Kohler Co. is a large, global organization. While the specific size of the UK division isn't stated, Kohler Co. as a whole is a significant entity, suggesting ample resources and established corporate structures.

Founded: Kohler Co. was founded in 1873, bringing a long history of innovation and quality to its operations. Kohler Mira Ltd. in the UK comprises market-leading brands Mira Showers, Rada Controls, and Recoup, indicating a strong legacy within its specific markets.

Team Structure:

• The role sits within the "Content & Creative team," implying a multidisciplinary group focused on marketing collateral, digital content, and visual communications.

• Collaboration is key, with close partnerships expected with brand, marketing, and product teams, suggesting a matrixed or project-based reporting structure for specific initiatives.

Methodology:

• Data-Driven Creativity: The role emphasizes using "design trends, data, benchmarks, and customer insights to inform creative direction," highlighting a data-informed approach to creative output.

• Process Optimization: Responsibilities include analyzing requirements, delivering outputs, and managing documentation, pointing towards a structured approach to design workflows.

• Continuous Improvement: The company culture encourages capturing best practices, case studies, and design learnings, fostering an environment of ongoing refinement and skill development.

Company Website: https://www.kohlercompany.com/ (Global) and implied specific UK brand sites like Mira Showers.

📝 Enhancement Note: The company's heritage and commitment to quality are strong themes. The "Content & Creative team" likely operates as a central hub, supporting various product lines and marketing initiatives, requiring strong communication and operational coordination.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Product Visual Graphic Designer" with typically 2 years of experience. It represents an early to mid-career stage, focused on developing core design skills and gaining practical experience in a professional, product-focused environment. It's a hands-on contributor role within the creative function.

Reporting Structure: The role reports into the Content & Creative team, likely under a Creative Lead or Manager. Collaboration is expected with brand, marketing, and product teams, indicating cross-functional interaction beyond direct reporting lines.

Operations Impact: The Graphic Designer's work directly influences how products, services, and campaigns are perceived by consumers. By creating "visually striking, brand-led and purpose-driven" assets, the role contributes significantly to brand perception, market appeal, and ultimately, sales enablement and revenue generation through effective marketing and product presentation.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like digital design, packaging, or campaign visuals through hands-on project experience.

• Career Progression: Potential to advance to Senior Graphic Designer, Art Director, or specialized roles within the broader marketing and creative functions, with a path towards leadership.

• Broader Exposure: Exposure to multiple award-winning brands (Mira, Rada, Recoup) provides diverse portfolio-building opportunities and a wide range of design challenges.

• Continuous Learning: The company encourages staying informed about tools, technologies, and trends, supporting professional development through internal knowledge sharing and external awareness.

📝 Enhancement Note: The role is clearly designed for growth, offering a structured path for designers to develop their careers within a large, established company. The emphasis on "becoming more" at Kohler suggests a commitment to associate development and career advancement.

🌐 Work Environment

Office Type: The position is on-site, implying a structured office or studio environment within Kohler Mira's Cheltenham facilities. This fosters direct collaboration and team interaction.

Office Location(s): Cheltenham, England, United Kingdom. This location is one of Kohler Mira's operational sites, likely housing design, marketing, and potentially product development teams.

Workspace Context:

• Collaborative Environment: The role is described as part of a "collaborative, forward-focused team," suggesting an open and interactive workspace designed to facilitate teamwork and idea exchange.

• Tools and Technology: Associates are expected to work with "established tools, systems, and processes," including design software and asset management systems, indicating access to necessary creative technologies.

• Cross-functional Interaction: The nature of the role requires regular interaction with brand, marketing, and product teams, providing ample opportunities to engage with colleagues from different departments and understand broader business objectives.

Work Schedule: A standard 40-hour work week is indicated, typical for full-time roles in the UK manufacturing sector. The on-site nature suggests a predictable daily schedule, though flexibility for project deadlines may be expected.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration and team cohesion within the creative department. This environment is likely geared towards fostering creativity through shared experiences and direct communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on resume and portfolio to assess foundational skills and experience against requirements.

• Creative Assessment: A potential design challenge or a detailed portfolio review to evaluate design thinking, technical proficiency, and ability to meet brand standards. Preparation should include showcasing a range of relevant work.

• Stakeholder Interviews: Interviews with hiring managers and potential team members to assess cultural fit, communication style, and collaborative capabilities. Be prepared to discuss your approach to stakeholder management and feedback.

• Final Interview: May involve a discussion on career aspirations, understanding of the company's brands, and how you can contribute to the team's objectives.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight your skills in product visuals, digital design, and campaign development.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges faced, your design process, and the final outcome, emphasizing impact or key learnings.

• Highlight Brand Alignment: Demonstrate your understanding and application of brand guidelines, showing how you can maintain consistency while being creative.

• Showcase Process: Include examples of your approach to asset management, documentation, and collaboration, especially if you have worked with agencies.

• Technical Proficiency: Ensure your digital portfolio is well-organized, easy to navigate, and showcases high-resolution visuals.

Challenge Preparation:

• Understand Brand: Research Mira Showers, Rada, and Recoup to grasp their brand identities, target audiences, and product offerings.

• Problem-Solving: If a challenge is given, focus on understanding the brief thoroughly. Think about how you would apply research and data to inform your design decisions, even if hypothetical.

• Process Articulation: Be ready to explain your design process, how you manage feedback, and how you ensure quality and brand consistency.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge suggests that practical demonstration of skills is crucial. Candidates should prepare to articulate their creative process and how they operationalize design work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in industry-standard design software such as Adobe Photoshop, Illustrator, and InDesign is expected for visual creation, manipulation, and layout.

• 3D Design Software (Potentially): Experience with tools like Adobe Dimension, Cinema 4D, or similar, for product visualization and prototyping, might be beneficial given the "physical and packaging design" focus.

• Prototyping Tools (Potentially): Familiarity with tools like Figma, Sketch, or Adobe XD for digital design concepts and mockups.

Analytics & Reporting:

• Web Analytics (Basic Understanding): Familiarity with how design impacts website performance (e.g., user engagement metrics) might be useful, though direct analytics tool usage may be limited.

• Data Visualization Tools (Basic Understanding): Ability to interpret and incorporate data insights into designs.

CRM & Automation:

• Asset Management Systems: Experience with digital asset management (DAM) systems for organizing, storing, and retrieving design files and brand assets.

• Project Management Tools: Familiarity with platforms like Asana, Trello, Jira, or similar for managing project timelines, tasks, and collaboration.

📝 Enhancement Note: While specific tools are not listed, the description implies a need for proficiency in standard graphic design software, with potential for exposure to 3D modeling and asset management systems. The operational aspect of "using established tools, systems, and processes" is highlighted.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A strong commitment to producing "award-winning products" and "high-quality design outcomes" is paramount.

• Innovation & Forward-Thinking: The company culture is described as "forward-focused," encouraging fresh ideas and embracing new design trends and technologies.

• Collaboration & Teamwork: Associates are expected to be "collaborative," working effectively in cross-functional teams and contributing positively to team culture.

• Accountability & Ownership: The value of "Ensures Accountability" means taking responsibility for delivering high-quality work to deadlines and managing one's own workload effectively.

• Adaptability: An "Adaptive Mindset" is crucial, requiring the ability to adjust approaches and solutions in response to changing needs and feedback.

Collaboration Style:

• Cross-functional Integration: The role necessitates close collaboration with brand, marketing, and product teams, requiring effective communication and a shared understanding of objectives.

• Process-Oriented Feedback: Working within "structured processes and guidelines" suggests that feedback is given and received within defined frameworks, aiming for constructive improvement.

• Knowledge Sharing: The company encourages capturing "best practices, case studies, and design learnings," fostering an environment where knowledge is shared to benefit the entire team and enhance collective capabilities.

📝 Enhancement Note: The emphasis on values like "Manages Complexity," "Ensures Accountability," and "Plans and Aligns" underscores the operational rigor expected within the creative function. This isn't just about aesthetics; it's about efficient and responsible execution.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: A key challenge will be to deliver innovative and visually striking designs while adhering strictly to brand guidelines, production requirements, and project timelines.

• Managing Multiple Briefs: The role requires juggling diverse projects across different brands (Mira, Rada, Recoup) and formats (digital, physical, packaging), demanding strong organizational and prioritization skills.

• Translating Concepts to Production: Effectively collaborating with agencies and internal teams to ensure design concepts are accurately translated into production-ready artwork can be complex.

• Staying Ahead of Trends: Continuously researching and incorporating emerging design trends and technologies into work, while aligning with established brand identities, presents an ongoing challenge.

Learning & Development Opportunities:

• Design Skill Advancement: Gain hands-on experience with a wide range of design projects, enhancing proficiency in visual design, layout, and potentially 3D visualization.

• Industry Exposure: Work with established brands and collaborate with professional agencies, providing insights into industry best practices and market dynamics.

• Operational Process Improvement: Learn and contribute to refining design workflows, asset management, and documentation processes within a large corporate structure.

• Mentorship and Team Growth: Benefit from a collaborative team environment that fosters knowledge sharing and encourages continuous learning about tools and industry trends.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly around operationalizing creativity and managing complex projects within a structured environment. The company's commitment to "continuous improvement" and "learning" is a significant development advantage.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative ambition with strict brand guidelines or production limitations. How did you approach it?" (Focus on process, compromise, and problem-solving).

• "How do you stay updated on design trends, and how have you incorporated them into your work while maintaining brand integrity?" (Highlight research methods and application).

Company & Culture Questions:

• "What do you know about Kohler Mira's brands (Mira Showers, Rada, Recoup), and what excites you about designing for them?" (Show research and genuine interest).

• "This role involves significant collaboration with marketing, product, and external agencies. How do you approach cross-functional communication and stakeholder management?" (Prepare examples of successful collaborations).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the challenge, your role, your process (including research and decision-making), and the outcome.

• Quantify Impact (If Possible): If you have data on how your design improved engagement, conversions, or brand perception, present it.

• Showcase Process Documentation: Briefly explain your approach to asset management or how you collaborated with others on a specific project.

• Tailor to the Role: Highlight projects that best demonstrate your ability to create product visuals, digital assets, and campaign materials for a manufacturing or consumer goods company.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational proficiency, a collaborative spirit, and a commitment to quality and brand consistency, aligning with the company's values and the role's requirements.

📌 Application Steps

To apply for this Product Visual Graphic Designer position:

• Submit your application through the Kohler careers portal link provided.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in product visuals, digital assets, and campaign design. Ensure it's well-organized and highlights your understanding of brand guidelines and creative process.

• Optimize Your Resume: Tailor your resume to emphasize your 2+ years of experience in graphic design, specifically mentioning product, digital, and packaging design, as well as any experience with agencies. Use keywords from the job description.

• Prepare for Portfolio Review: Be ready to walk through your portfolio, explaining your design process, challenges, and solutions for each project. Practice articulating how your work aligns with brand objectives.

• Research Kohler Mira: Familiarize yourself with the Mira Showers, Rada, and Recoup brands. Understand their market position, customer base, and existing visual identity to demonstrate informed interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.