Product Strategy Manager, Installed Sound

📍 Job Overview

Job Title: Product Strategy Manager, Installed Sound

Company: Keenfinity

Location: Burnsville, Minnesota, United States

Job Type: Full-time

Category: Product Strategy & Operations

Date Posted: April 15, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drives the commercial success of the Electro-Voice & Dynacord product portfolio by optimizing performance, defining go-to-market strategies, and ensuring flawless commercial execution.

• Acts as a critical nexus between Product Management, Sales Leadership, and Supply Chain/Operations to align product strategy with market demand and operational efficiency.

• Develops and implements strategic initiatives to minimize excess/obsolete inventory while accelerating revenue velocity.

• Owns the end-to-end commercialization phase for new products, ensuring seamless handoffs and robust sales enablement.

📝 Enhancement Note: This role is positioned as a hybrid between strategic product marketing and operational execution, with a strong emphasis on driving commercial outcomes. The "Installed Sound" specialization indicates a focus on B2B technology solutions within the audio and communications sector.

📈 Primary Responsibilities

• Strategic Portfolio Management & Analysis:

  • Analyze product portfolio performance, pricing structures, and inventory levels to identify opportunities for sales growth and margin optimization.
  • Influence regional leadership to execute targeted commercial actions based on data-driven insights.
  • Ensure product roadmap, lifecycle planning, and inventory health dynamically align with emerging customer demand trends.
  • Lead cross-functional initiatives to strategically minimize excess and obsolete product exposure.
  • Drive initiatives to accelerate revenue cycles and improve overall supply chain velocity.

• Go-to-Market (GTM) & Commercial Readiness:

  • Own the end-to-end commercialization phase for new product launches.
  • Ensure a seamless and comprehensive handoff from Product Management to regional sales execution teams.
  • Define, implement, and manage a robust product handoff framework for efficient product movement from concept to launch.
  • Facilitate and lead go-to-market readiness reviews with Regional Sales Directors to secure commercial alignment.
  • Confirm launch preparedness across all territories, ensuring operational readiness.

• Sales Enablement & Thought Leadership:

  • Create and maintain best-in-class sales enablement content, including pitch decks, ROI models, competitive analysis battlecards, and playbooks.

  • Design and deliver targeted training programs to enhance global product knowledge and sales effectiveness.

  • Act as the primary internal expert, translating complex technical capabilities into clear customer use cases.

  • Craft value-based selling narratives tailored to regional market priorities and buyer personas.

  • Facilitate best-practice sharing across regions and provide strategic support for key account planning.

📝 Enhancement Note: The responsibilities highlight a need for strong analytical skills, strategic thinking, cross-functional collaboration, and the ability to translate technical product information into commercial success. The emphasis on "revenue velocity" and "supply chain" indicates a direct link to operations and finance.

🎓 Skills & Qualifications

Education: Bachelor's degree in Business Administration, Marketing, or a related field is required. An advanced degree is preferred.

Experience: 2-5 years of experience in a similar function, such as product marketing, market development, product management, or sales within the B2B technology sector.

Required Skills:

• Product Strategy Development: Ability to define and execute strategies for product portfolios.

• Commercial Performance Analysis: Proficiency in analyzing sales data, pricing, and inventory to drive business decisions.

• Go-to-Market (GTM) Strategy: Experience in planning and executing successful product launches.

• Portfolio Management: Skills in optimizing product offerings, lifecycle planning, and inventory health.

• Sales Enablement: Capability to create compelling sales tools and training materials.

• Cross-functional Leadership: Proven ability to collaborate effectively with Product Management, Sales, and Operations/Supply Chain teams.

• Market Development: Understanding of market dynamics and customer demand trends.

• B2B Technology Acumen: Familiarity with technology products and sales cycles in a business-to-business context.

• Strategic Planning: Ability to develop long-term plans and initiatives.

• Data Analysis: Strong analytical skills to interpret performance metrics and identify actionable insights.

Preferred Skills:

• Pricing Strategy: Experience in developing and implementing effective pricing structures.

• Inventory Management: Knowledge of strategies to manage inventory levels and minimize obsolescence.

• Revenue Velocity Acceleration: Understanding of processes to speed up sales cycles and cash flow.

• ROI Modeling: Ability to develop and present Return on Investment calculations for product strategies.

• Competitive Analysis: Skill in researching and analyzing competitor offerings and market positioning.

• Thought Leadership: Capacity to act as a subject matter expert and articulate complex technical concepts clearly.

• Value-based Selling: Experience in crafting compelling narratives that highlight customer value.

📝 Enhancement Note: The experience level (2-5 years) suggests this is an individual contributor role with significant responsibility, likely reporting to a Director or VP level. The B2B technology and specifically "Installed Sound" context are crucial for candidates to highlight.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Commercial Performance Case Studies: Demonstrate experience in analyzing product performance (sales, margin, inventory) and presenting data-driven recommendations for improvement.

• Go-to-Market Plan Examples: Showcase a structured approach to launching new products, including cross-functional alignment, sales enablement materials, and launch metrics.

• Sales Enablement Collateral: Provide examples of pitch decks, ROI models, competitive battlecards, or playbooks developed to enhance sales effectiveness.

• Process Optimization Projects: Highlight instances where you identified and drove initiatives to improve revenue velocity or reduce excess/obsolete inventory.

• Cross-functional Collaboration Examples: Illustrate projects where you successfully partnered with Product Management, Sales, and Operations/Supply Chain to achieve a common goal.

Process Documentation:

• Demonstrate a structured approach to documenting GTM frameworks, product handoff processes, and sales training programs.

• Showcase the ability to translate complex technical features into clear, actionable value propositions and sales narratives.

• Provide examples of how you have measured the effectiveness of sales enablement initiatives and product launches.

📝 Enhancement Note: Candidates should prepare to walk through specific projects that exemplify their ability to manage product portfolios, drive GTM strategies, and enhance sales effectiveness through robust enablement and operational alignment. Quantifiable results are critical.

💵 Compensation & Benefits

Salary Range: $115,000 - $130,000 USD per year.

This range is determined by factors including work experience, job knowledge, complexity of the role, and job location.

Benefits:

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance plans.

• Retirement Savings Plan: May include a 401(k) with company match.

• Paid Time Off: Vacation, sick leave, and holidays.

• Professional Development: Opportunities for training, certifications, and attending industry conferences.

• Employee Assistance Program (EAP): Support for personal and professional well-being.

• Potential for Performance Bonuses: Based on individual and company performance.

Working Hours: Generally 40 hours per week, with potential for extended hours during critical product launches or strategic initiatives. The role involves up to 25% travel to North America and EMEA regions.

📝 Enhancement Note: The salary range is competitive for a Product Strategy Manager role with 2-5 years of experience in a major metropolitan area like Burnsville, MN, especially within the technology sector. The travel requirement is significant and should be a key consideration for applicants.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Audio Business Division of Electro-Voice Dynacord LLC operates within the professional audio, communication systems, and public address sectors. Keenfinity, the parent company, is a global provider of security and communication solutions. The market context involves delivering innovative, high-quality sound and communication technology for professional applications.

Company Size: Keenfinity has over 4,200 employees in over 50 countries worldwide, indicating a large, international organization with established processes and a significant market presence.

Founded: While the exact founding date of Keenfinity isn't provided, the company's global reach and ambition suggest a mature organization with a history of growth and innovation in its respective fields. The Audio Business Division leverages premium brands like Dynacord, Electro-Voice, RTS, and Telex.

Team Structure:

• The Product Strategy Manager will likely be part of the Audio Business Division, specifically within a product marketing or commercial strategy team.

• This role acts as a "nexus" between Product Management, Sales Leadership, and Supply Chain/Operations, implying close collaboration with multiple departments.

• Reporting structure is likely to a Director or VP of Product Marketing, Commercial Strategy, or a similar senior leadership role within the Audio Business Unit.

Methodology:

• Data Analysis & Insights: The role is heavily reliant on analyzing commercial performance, market demand, and inventory levels to generate actionable insights.

• Workflow Planning & Optimization: Focus on optimizing product lifecycle, revenue velocity, and GTM processes to ensure efficiency and effectiveness.

• Automation & Efficiency Practices: While not explicitly stated as a core responsibility, driving efficiency in processes like product commercialization and sales enablement can involve leveraging automation and best practices.

Company Website: keenfinity-group.com

📝 Enhancement Note: The company culture emphasizes trust, appreciation, accountability, and a strong team spirit, with a passion for technology and shaping the future. This suggests an environment that values open communication and collaborative problem-solving.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level position (2-5 years of experience) focused on Product Strategy and Commercial Operations. It requires a blend of analytical, strategic, and execution skills. The "Manager" title indicates responsibility for specific product lines and driving commercial outcomes, rather than direct people management.

Reporting Structure: The Product Strategy Manager will report to a senior leader within the Audio Business Division, likely a Director or VP level. They will need to effectively influence and collaborate with peers and leaders across Product Management, Sales, and Operations/Supply Chain.

Operations Impact: This role has a direct impact on revenue generation and profitability. By optimizing product performance, defining effective GTM strategies, and improving sales enablement, the manager contributes significantly to the commercial success of the Electro-Voice and Dynacord brands. Efficient inventory management also impacts financial health.

Growth Opportunities:

• Specialization: Deepen expertise within the "Installed Sound" product category or expand to other product segments within the Audio Business Division.

• Leadership: Progress to a Senior Product Strategy Manager, Director of Product Marketing, or a broader commercial leadership role.

• Cross-functional Moves: Transition into Product Management, Sales Operations, or a strategic marketing role.

• Skill Development: Gain extensive experience in international market launches, supply chain optimization, and advanced sales enablement techniques.

📝 Enhancement Note: The role offers a strong foundation in commercial strategy and operations within a specialized B2B technology market. Growth potential is tied to demonstrating strategic impact, analytical prowess, and cross-functional leadership.

🌐 Work Environment

Office Type: This is an on-site role, requiring the individual to work from the Keenfinity office located at 12000 Portland Avenue, Burnsville, MN. This setup is typical for roles requiring close collaboration, access to internal resources, and a consistent presence for team interactions.

Office Location(s): The primary office is in Burnsville, Minnesota. The role also involves up to 25% travel to North America and EMEA regions, indicating business travel is a significant component.

Workspace Context:

• Collaborative Environment: The office setting facilitates direct interaction with Product Management, Sales Leadership, and Operations teams, crucial for the "nexus" function of this role.

• Operations Tools & Technology: Access to company-provided systems for CRM, ERP, analytics, and project management is expected to support portfolio analysis, GTM planning, and sales enablement efforts.

• Team Interaction: Regular meetings, brainstorming sessions, and strategic reviews with cross-functional teams will be part of the daily routine.

Work Schedule: The standard work schedule is likely 40 hours per week. However, the demands of product launches, GTM readiness, and international travel may require flexibility and occasional extended hours.

📝 Enhancement Note: The on-site requirement in Burnsville, MN, combined with significant international travel, suggests a role for someone who thrives in a structured office environment while also being comfortable with frequent business trips.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial call to assess basic qualifications, experience, and interest.

• Hiring Manager Interview: Expect a discussion with the hiring manager focusing on your experience in product strategy, GTM, commercial analysis, and cross-functional leadership.

• Cross-functional Interviews: Interviews with peers or leaders from Product Management, Sales, and Operations/Supply Chain to evaluate collaboration skills, product understanding, and strategic alignment.

• Case Study/Presentation: A common element for this type of role is a presentation of a past project or a hypothetical case study related to portfolio optimization, GTM strategy, or sales enablement. This will assess your analytical and communication skills.

• Final Interview: Potentially with a senior leader (e.g., VP) to discuss strategic fit and overall suitability for the role and company culture.

Portfolio Review Tips:

• Quantify Achievements: For each project or experience, highlight specific, measurable results (e.g., "Increased sales by X%", "Reduced inventory by Y%", "Improved conversion rates by Z%").

• Showcase Process: Clearly articulate the steps you took, the methodologies you employed (e.g., market analysis frameworks, GTM planning phases), and the tools you used.

• Focus on Impact: Emphasize how your work directly contributed to commercial success, revenue growth, margin improvement, or operational efficiency.

• Tailor to "Installed Sound": If possible, include examples relevant to audio technology, B2B sales, or complex product ecosystems.

• Structure for Clarity: Organize your portfolio logically, perhaps by responsibility area (Portfolio Management, GTM, Sales Enablement) or by project type.

Challenge Preparation:

• GTM Strategy Case: Be prepared to outline a GTM strategy for a new product, considering target audience, channels, messaging, sales enablement, and launch metrics.

• Portfolio Optimization Scenario: Expect a scenario where you need to analyze a product portfolio, identify underperforming products, and propose strategic actions (e.g., pricing adjustments, lifecycle management, discontinuation).

• Sales Enablement Plan: Develop a plan to train a global sales team on a new, complex audio product, including content, delivery methods, and impact measurement.

• Data Interpretation: Be ready to interpret charts and data related to sales performance, market share, and inventory levels, and draw actionable conclusions.

📝 Enhancement Note: Candidates should anticipate a robust interview process that heavily emphasizes practical application of their skills. A well-curated portfolio demonstrating tangible results is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• CRM System (e.g., Salesforce): For managing sales pipelines, customer data, and understanding market penetration.

• ERP System (e.g., SAP, Oracle): For inventory management, supply chain visibility, and financial data analysis.

• Product Lifecycle Management (PLM) Software: Potentially used for managing product roadmaps and development phases.

• Business Intelligence (BI) Tools (e.g., Tableau, Power BI): For creating dashboards and visualizing performance data.

Analytics & Reporting:

• Spreadsheet Software (e.g., Microsoft Excel, Google Sheets): For detailed data analysis, modeling, and ad-hoc reporting.

• Data Visualization Tools: To present complex data in an understandable format for stakeholders.

• Web Analytics Tools (e.g., Google Analytics): May be used to understand market engagement or digital product performance.

CRM & Automation:

• Sales Enablement Platforms (e.g., Highspot, Seismic): For delivering and managing sales content.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): May be used for certain GTM activities or lead generation analysis.

• Project Management Software (e.g., Asana, Jira, Trello): To manage cross-functional initiatives and track progress.

📝 Enhancement Note: Proficiency in data analysis tools and CRM systems is essential. Experience with BI tools for reporting and visualization is highly valued. Familiarity with sales enablement platforms will be a strong advantage.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Emphasis on using data and analytics to inform strategic choices, optimize performance, and measure impact.

• Customer Focus: Understanding customer needs and translating them into product strategies and compelling value propositions.

• Collaboration & Teamwork: A strong emphasis on working effectively across departments (Product, Sales, Operations) to achieve shared goals.

• Accountability & Ownership: Taking responsibility for product portfolio performance and driving initiatives to completion.

• Innovation & Adaptability: A commitment to shaping the future of sound and communication, requiring an openness to new ideas and market changes.

• Efficiency & Optimization: A drive to improve processes, accelerate revenue velocity, and minimize waste (e.g., excess inventory).

Collaboration Style:

• Nexus Role: The role is designed to be a central point of connection, requiring proactive communication and relationship-building with diverse teams.

• Cross-functional Integration: Expect regular meetings, joint planning sessions, and shared project ownership with Product Management, Sales, Marketing, and Supply Chain/Operations.

• Process Review Culture: A willingness to review existing processes, gather feedback, and implement improvements collaboratively.

• Knowledge Sharing: Encouraging the sharing of best practices across regions and teams to elevate overall performance.

📝 Enhancement Note: Candidates should demonstrate an understanding of how to operate effectively in a matrixed environment where influence and collaboration are key to achieving results, rather than direct authority.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Strategic Vision with Operational Execution: The role requires both long-term strategic thinking for product portfolios and hands-on execution for GTM and sales enablement.

• Driving Change Across Geographies: Influencing regional sales leadership and ensuring consistent commercial execution across North America and EMEA can be complex.

• Managing Product Lifecycles and Inventory: Effectively navigating product end-of-life, minimizing excess/obsolete stock, and ensuring timely product availability presents ongoing operational challenges.

• Translating Technical Complexity: Articulating the value of sophisticated audio and communication technology to diverse sales teams and customers requires strong communication skills.

• Keeping Pace with Market Trends: The dynamic nature of professional audio and communication technology requires continuous learning and adaptation.

Learning & Development Opportunities:

• Global GTM Expertise: Gain deep experience in launching products across international markets, understanding regional nuances.

• Supply Chain & Operations Acumen: Develop a stronger understanding of supply chain dynamics, inventory management, and revenue velocity optimization.

• Advanced Sales Strategy: Enhance skills in developing sophisticated sales enablement programs, competitive analysis, and value-based selling frameworks.

• Industry Knowledge: Become a subject matter expert in the installed sound and professional audio market.

• Cross-functional Leadership: Hone skills in influencing without direct authority and managing complex, multi-stakeholder projects.

📝 Enhancement Note: This role provides significant opportunities to develop a comprehensive understanding of the entire product commercialization lifecycle, from strategic planning through to market execution and operational efficiency.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you optimized a product portfolio for commercial success. What metrics did you use, and what was the outcome?" (Focus on analysis, strategy, and quantifiable results.)

• "Walk me through your process for developing a go-to-market strategy for a new B2B technology product. What are the key steps and stakeholders involved?" (Highlight structured planning, cross-functional alignment, and GTM frameworks.)

• "How would you approach creating sales enablement materials for a complex technical product to ensure global sales teams are effective?" (Emphasize understanding the audience, translating features to benefits, and content creation.)

Company & Culture Questions:

• "Based on your understanding of Keenfinity and the Audio Business Division, what do you see as the biggest opportunities for the Installed Sound portfolio?" (Demonstrate research and strategic thinking.)

• "How do you approach working with Product Management and Supply Chain/Operations teams to ensure alignment?" (Highlight collaboration, communication, and understanding of interdependencies.)

Portfolio Presentation Strategy:

• Structure by Impact: Organize your presentation around key achievements, focusing on the "problem, solution, result" framework.

• Quantify Everything: Use numbers, percentages, and metrics to demonstrate the tangible impact of your work.

• Show, Don't Just Tell: Use visuals where appropriate (e.g., sample battlecards, dashboard mockups, GTM plan outlines).

• Be Ready for Deep Dives: Prepare to elaborate on any aspect of your projects, including challenges, decision-making processes, and lessons learned.

• Connect to Keenfinity: Whenever possible, draw parallels between your experience and the requirements of this specific role and company.

📝 Enhancement Note: Interviews will likely assess not only your technical product strategy and GTM knowledge but also your ability to collaborate, influence, and drive results in a global, cross-functional environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Tailor Your Resume: Highlight keywords from the job description such as "Product Strategy," "Go-to-Market," "Commercial Performance," "Sales Enablement," "Portfolio Management," "B2B Technology," and "Cross-functional Leadership." Quantify achievements with numbers and specific outcomes.

• Prepare Your Portfolio: Select 2-3 key projects that best showcase your experience in portfolio analysis, GTM strategy execution, and sales enablement. Be ready to present them concisely, focusing on your role, the methodology, and the quantifiable business impact.

• Research Keenfinity: Understand the company's mission, values, brands (Electro-Voice, Dynacord, RTS, Telex), and the specific market for "Installed Sound." Familiarize yourself with their competitive landscape.

• Practice Interview Questions: Prepare to answer strategy, behavioral, and situational questions, particularly those related to driving commercial success through product strategy and operations. Rehearse your portfolio presentation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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