Product Designer - Video Editing

📍 Job Overview

Job Title: Product Designer - Video Editing

Company: State Farm

Location: Dunwoody, Georgia, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology

Date Posted: December 05, 2025

Experience Level: Mid-Level to Senior (estimated 5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on the intersection of product design and video production, requiring a blend of creative visual storytelling and technical proficiency in design and editing software.

• The Product Designer will be instrumental in shaping how users perceive and interact with products through engaging video content and motion graphics.

• A key aspect of this position involves collaborating with cross-functional teams, including product managers and tech partners, to translate product concepts into compelling visual narratives.

• The role demands a strong portfolio demonstrating expertise in video editing, motion graphics, and digital design, emphasizing user-centric approaches to communication.

📝 Enhancement Note: Based on the emphasis on Figma, After Effects, and collaboration with product and tech teams, this role is positioned within a product development lifecycle, requiring the designer to understand user experience principles and translate them into dynamic visual assets for digital products. The "Product Designer - Video Editing" title suggests a unique specialization that bridges UX/UI design with video production.

📈 Primary Responsibilities

• Develop and produce high-quality videos, motion graphics, and multimedia content that effectively communicate product value and inspire target audiences.

• Collaborate closely with product designers, product managers, and technology stakeholders to conceptualize and execute visual narratives that align with product strategy and user needs.

• Create storyboards, user flow diagrams, and interactive prototypes to visualize concepts and gain alignment on creative direction.

• Ensure visual consistency and adherence to brand guidelines across all video and motion graphic assets, maintaining a high standard of quality.

• Act as a champion for user-focused design principles, advocating for creative solutions that enhance the user experience and engagement.

• Mentor junior team members and peers, sharing expertise in video production, motion graphics, and multimedia storytelling techniques.

• Independently manage projects from concept to completion, while also contributing effectively as part of a collaborative creative team.

📝 Enhancement Note: The responsibilities highlight a dual focus: creative execution (video, motion graphics) and product development integration (storyboards, prototypes, collaboration with PMs/tech). This indicates the need for an operations-minded individual who can manage creative workflows within a product lifecycle.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Media, Film Production, or a related field is typically expected for roles requiring this level of technical and creative expertise.

Experience: An estimated 5-10 years of experience in product design, video editing, and motion graphics, with a proven track record of creating engaging digital content and collaborating within product development teams.

Required Skills:

• Mastery of industry-standard video editing software, with a strong emphasis on After Effects (top priority).

• Proficiency in other essential video editing tools such as Premiere Pro, Final Cut Pro.

• Expertise in design and prototyping software, specifically Figma.

• Demonstrated ability to edit video content, including cutting, pacing, color grading, sound design, and music integration.

• Strong portfolio or reel showcasing exceptional design, animation, and video editing skills.

• Experience creating Design Frames for storyboarding and concept visualization.

• Proficiency in developing engaging presentations using software like PowerPoint or Keynote.

Preferred Skills:

• Background in digital graphic design principles and application.

• Experience with 3D animation software or techniques.

• Familiarity with UI/UX design principles and their application in video storytelling.

• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Experience in mentoring or leading creative initiatives.

📝 Enhancement Note: The explicit mention of After Effects as a top priority, alongside Figma, suggests a need for candidates who can not only edit but also create complex animations and integrate them seamlessly into product design workflows. The portfolio requirement is critical and should highlight projects demonstrating both technical skill and strategic thinking in visual communication.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio or reel demonstrating a strong command of video editing techniques, motion graphics, and animation.

• Showcase of projects that highlight the candidate's ability to translate product concepts and user needs into compelling visual narratives.

• Examples of work created using Figma, After Effects, Premiere Pro, and/or Final Cut Pro, illustrating proficiency with these key tools.

• Demonstration of skills in color grading, sound design, and music selection to enhance video storytelling.

Process Documentation:

• Candidates may be asked to walk through their process for developing a video asset from initial concept to final delivery, emphasizing workflow efficiency and creative problem-solving.

• The ability to articulate the steps involved in storyboarding, prototyping, and iterating on video content based on feedback and user insights.

• Documentation or discussion of how they ensure brand consistency and quality standards are met throughout the video production lifecycle.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not just display finished products but also the candidate's thought process, particularly how they've applied design principles to achieve specific communication goals within a product context. The ability to explain their workflow for creating motion graphics and integrating them with Figma designs will be a key evaluation point.

💵 Compensation & Benefits

Salary Range: $97,000 - $125,000 annually.

• This range is competitive for a Product Designer with specialized video editing and motion graphics skills in the Dunwoody, Georgia area, reflecting the mid-to-senior level experience required.

Benefits:

• Incentive Pay: Potential for yearly incentive pay, up to 15% of base salary, tied to individual and company performance.

• Health & Wellbeing: Comprehensive health and wellbeing programs, including robust medical plan options with 100% coverage for in-network preventative care. State Farm covers most of the healthcare premium.

• Specialized Care: Access to vision, dental, telemedicine, and 24/7 mental health professional support.

• Professional Development: Industry-leading training programs, tuition assistance, employee resource groups, and mentoring opportunities.

• Life Event Support: Fertility/IVF/adoption assistance, college coaching, and various financial planning resources, including workshops and free financial coaching.

• Time Off: Generous paid time off policies, including up to 20 days annually, parental leave, paid holidays, celebration days, life leave (40 hours/year), bereavement leave, and community service/education support days.

• Retirement Planning: 401(k) plan with significant company contributions (up to 7% of salary), supported by free financial advisors.

• Community Impact: Opportunities to give back through a Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.

• Additional Perks: Access to national discount programs and financing options through the State Farm Federal Credit Union.

Working Hours: Standard 38:45-hour work week, reflecting a commitment to work-life balance.

📝 Enhancement Note: The salary range is explicitly provided. The detailed benefits package emphasizes work-life balance, health, and financial well-being, which are attractive to operations professionals seeking comprehensive support. The note about State Farm paying most of the healthcare premium is a significant financial benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance and Financial Services. State Farm is a leading provider of insurance and financial services in the United States.

Company Size: Large Enterprise (State Farm is one of the largest companies in the US by revenue). This implies a structured environment with established processes and significant resources.

Founded: 1922. With a long history, State Farm has a deeply ingrained culture and a mature operational framework.

The Studio Team Structure:

• This role is part of "The Studio," described as a creative hub for digital experience design. This suggests a specialized, agile team within a larger organization, likely focused on innovation and user engagement.

• The team structure likely involves close collaboration with product managers, UX/UI designers, and various technology partners, operating somewhat independently to drive creative initiatives.

Methodology:

• Emphasis on blending design, technology, and storytelling, indicating a user-centric and innovative approach to digital experiences.

• The role requires developing storyboards and process flows, suggesting a structured approach to conceptualization and design planning.

• The need to "shape the story of our products" points to a strategic application of creative assets to achieve business objectives.

Company Website: https://www.statefarm.com/

📝 Enhancement Note: Being part of "The Studio" within a large, established company like State Farm offers a unique blend of creative freedom and organizational stability. Operations professionals will appreciate the structured environment and the opportunity to apply creative strategies to impactful digital products.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level Product Designer with specialized skills in video editing and motion graphics. It requires a significant level of autonomy and expertise, capable of mentoring others and driving creative projects independently.

Reporting Structure: The Product Designer will report into "The Studio," a creative hub for digital experience design. This suggests a reporting line to a creative lead or manager within that specialized department, with opportunities for cross-functional collaboration across various product and technology teams.

Operations Impact: The designer's work directly impacts how users perceive and interact with State Farm's digital products. By creating engaging videos and motion graphics, they enhance user understanding, drive adoption, and contribute to a positive overall user experience, which indirectly influences customer acquisition, retention, and satisfaction metrics.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in advanced video editing, motion graphics, 3D animation, and emerging visual storytelling technologies.

• Leadership Development: Potential to move into a Senior Product Designer, Lead Designer, or Creative Lead role within "The Studio," taking on more strategic responsibilities and guiding creative teams.

• Cross-Functional Expertise: Broaden understanding of product management, UX/UI design, and technology integration through close collaboration, potentially leading to roles with a wider scope in digital experience design.

• Mentorship & Training: Opportunity to formally mentor junior designers and contribute to the development of internal training programs, enhancing leadership and knowledge-sharing skills.

📝 Enhancement Note: The role offers a clear path for specialization within creative technology and design. For operations professionals, understanding this career trajectory is key; it shows potential for growth beyond individual contribution into leadership and strategic creative direction.

🌐 Work Environment

Office Type: Hybrid work arrangement. Qualified candidates residing within a 180-mile radius of Dunwoody, GA, will be classified as Hybrid. This means a blend of remote work and in-person requirements.

Office Location(s): Dunwoody, Georgia. This location serves as the primary hub for hybrid employees.

Workspace Context:

• The hybrid model allows for flexibility in work location, balancing personal productivity with in-person collaboration.

• As part of "The Studio," the workspace is likely designed to foster creativity, with access to necessary design and editing tools and technology.

• Opportunities for direct interaction with a creative team, product managers, and tech partners will be integral to the role, supporting collaborative design processes.

Work Schedule: A standard 38:45-hour work week is specified, indicating a structured yet balanced approach to work hours, accommodating the need for focused creative work and team collaboration.

📝 Enhancement Note: The hybrid nature of the role is a significant factor for candidates. The 180-mile radius requirement for hybrid employees suggests that State Farm is looking for individuals who can reasonably commute for in-person collaboration days, even if they reside further out. This balance of remote flexibility and in-office presence is common in large organizations seeking to maintain team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications, software proficiency (Figma, After Effects), and creative output.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio with a hiring manager or senior designer to discuss specific projects, design choices, video editing techniques, and problem-solving approaches.

• Technical/Creative Challenge: Candidates may be asked to complete a design or editing exercise, or present a case study demonstrating their skills in motion graphics and video storytelling within a product context.

• Behavioral & Team Fit Interviews: Interviews to assess communication skills, collaboration style, ability to work in a hybrid environment, and alignment with "The Studio's" creative culture.

• Final Interview: Potentially with higher-level management to confirm fit and discuss career aspirations.

Portfolio Review Tips:

• Curate your portfolio to prominently feature projects showcasing your mastery of Figma, After Effects, and video editing (cutting, color, sound).

• For each project, clearly articulate the objective, your role, the design process, challenges, and the impact of your work, using the STAR method if possible.

• Highlight your ability to translate product concepts into compelling visual narratives and demonstrate user-centric design thinking.

• Be prepared to discuss your workflow for storyboarding, creating prototypes, and incorporating feedback.

Challenge Preparation:

• If a creative challenge is issued, focus on understanding the prompt thoroughly and delivering a solution that demonstrates your core skills and strategic thinking, rather than aiming for perfection within a tight deadline.

• Practice articulating your design process and rationale clearly and concisely, as you would present your portfolio.

• Be ready to discuss how your creative solutions align with business objectives and user needs.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a creative challenge indicates that practical application of skills is highly valued. Candidates should prepare to discuss not just what they created, but why and how, with specific examples of their process and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics & Video Editing: Adobe After Effects (top priority), Adobe Premiere Pro, Final Cut Pro. Proficiency in these tools is essential for creating and editing video content and motion graphics.

• Design & Prototyping: Figma. Crucial for collaborative design, wireframing, prototyping, and creating design frames for storyboarding.

• Presentation Software: PowerPoint, Keynote. For creating engaging presentations of concepts, storyboards, and project outcomes.

Analytics & Reporting: While not explicitly mentioned for this creative role, understanding how video content performs (e.g., engagement metrics, conversion rates) might be beneficial and could involve tools used by product marketing or analytics teams.

CRM & Automation: Not directly applicable to this role's core responsibilities, but familiarity with how creative assets integrate into broader marketing or product workflows could be a plus.

📝 Enhancement Note: The explicit mention of After Effects, Premiere Pro, Final Cut, Figma, and presentation software defines the core technical requirements. Candidates should be prepared to demonstrate proficiency and discuss their experience with these specific platforms, highlighting how they integrate them into a cohesive design and production workflow.

👥 Team Culture & Values

Operations Values:

• Storytelling & Inspiration: A core value is bringing digital experiences to life through compelling narratives and creative visuals that inspire audiences.

• User-Centric Design: Advocating for creative, user-focused design solutions that enhance engagement and product understanding.

• Collaboration & Teamwork: Working effectively with designers, product managers, and tech partners to shape product stories and achieve shared goals.

• Quality & Consistency: Maintaining high-quality, consistent visuals across all projects, adhering to brand standards.

• Continuous Learning & Growth: Encouragement for ongoing skill development in video production, motion graphics, and design, fostering a culture of innovation.

Collaboration Style:

• The role emphasizes close collaboration with cross-functional teams, requiring strong interpersonal and communication skills to effectively share ideas and integrate feedback.

• A team-player mentality is crucial, as the designer will work both independently on projects and as part of a creative team.

• Mentorship and knowledge-sharing are encouraged, fostering a supportive environment where team members learn from each other's expertise.

📝 Enhancement Note: The culture at "The Studio" likely values creativity, innovation, and a collaborative spirit. For operations professionals, understanding how these values translate into daily work—such as how feedback is given and received, or how cross-functional projects are managed—is key to assessing cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Product Requirements: Effectively translating complex product features and user needs into engaging, concise visual narratives that meet business objectives.

• Adapting to Evolving Technologies: Staying current with the rapidly changing landscape of video editing, motion graphics software, and digital storytelling techniques.

• Managing Multiple Projects and Stakeholders: Juggling various creative projects simultaneously, each with different requirements, deadlines, and feedback loops from diverse stakeholders.

• Maintaining Brand Consistency in a Dynamic Environment: Ensuring that all creative output aligns with State Farm's brand guidelines while pushing creative boundaries.

Learning & Development Opportunities:

• Advanced Skill Development: Pursue training in specialized areas of motion graphics, 3D animation, interactive video, or emerging visual effects technologies.

• Industry Exposure: Opportunities to attend industry conferences or workshops related to design, video production, and digital media.

• Mentorship Programs: Benefit from or provide mentorship, enhancing leadership and strategic thinking capabilities.

• Cross-Disciplinary Learning: Gain deeper insights into product management, UX/UI design, and the broader financial services industry through collaboration.

📝 Enhancement Note: The challenges presented are typical for creative roles within large corporations, requiring adaptability and strong project management skills. The growth opportunities highlight a commitment to professional development, which is attractive for individuals looking to advance their careers in specialized creative fields.

💡 Interview Preparation

Strategy Questions:

• Product & Design Integration: "Describe a project where you had to translate a complex product feature into a simple, engaging video. How did you approach the storyboarding and editing process, and what was the outcome?" (Focus on process, user-centricity, and impact.)

• Software & Workflow: "Walk us through your typical workflow for creating a motion graphic sequence in After Effects, starting from a Figma design. What are your favorite features for efficiency, and how do you ensure quality?" (Demonstrate technical prowess and workflow optimization.)

• Collaboration & Feedback: "How do you handle constructive criticism on your creative work, especially from non-design stakeholders? Provide an example of a time you incorporated feedback that significantly improved a video project." (Assess communication and adaptability.)

Company & Culture Questions:

• "What excites you about State Farm's mission, and how do you see your creative contributions enhancing our digital experiences?" (Showcase research and alignment with company goals.)

• "How do you envision your role within 'The Studio' team, and what unique perspectives or skills would you bring to foster collaboration and innovation?" (Demonstrate understanding of team dynamics and cultural fit.)

Portfolio Presentation Strategy:

• Storytelling First: Structure your presentation to tell the story behind each project: the problem, your solution, your process, and the results.

• Highlight Key Skills: For each selected project, explicitly point out your use of Figma, After Effects, Premiere Pro, and your editing skills (color, sound, pacing).

• Focus on Impact: Quantify results where possible (e.g., increased engagement, improved understanding) or describe qualitative improvements in user experience.

• Be Prepared for Technical Deep Dives: Anticipate questions about specific techniques, software settings, or creative decisions.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, technical skill, and the ability to integrate creative work into a larger product development context. Preparing specific examples that showcase these aspects will be critical for success.

📌 Application Steps

To apply for this Product Designer - Video Editing position:

• Submit your application through the State Farm Careers portal, ensuring all requested information is accurately provided.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your skills in Figma, After Effects, video editing (cutting, color, sound), and motion graphics. Ensure these projects demonstrate your ability to translate product concepts into compelling visual narratives.

• Tailor Your Resume: Highlight keywords from the job description, such as "Product Designer," "Video Editing," "Motion Graphics," "Figma," "After Effects," "Storyboarding," and "User-Focused Design." Quantify achievements where possible.

• Prepare Your Presentation Narrative: Practice walking through your portfolio projects, clearly explaining your process, design decisions, and the impact of your work. Be ready to discuss your workflow and collaborative experiences.

• Research State Farm and "The Studio": Understand the company's mission, values, and recent digital initiatives. Familiarize yourself with the concept of "The Studio" as a creative hub and consider how your creative approach aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.