Product Designer - UX/UI (Product + Growth)

📍 Job Overview

Job Title: Product Designer - UX/UI (Product + Growth)
Company: Sleek
Location: Singapore (Remote - India based)
Job Type: FULL_TIME
Category: Product Design / UX/UI / Growth Design
Date Posted: 2026-01-06
Experience Level: Mid-Senior Level (5-8 years)
Remote Status: Fully Remote

🚀 Role Summary

• Design and deliver world-class, data-informed product and growth experiences for Sleek’s digital products, focusing on simplicity, scalability, and conversion optimization.
• Translate user needs and business objectives into intuitive and engaging user interfaces and seamless user flows across various digital touchpoints.
• Collaborate closely with engineering teams to ensure accurate implementation of designs and maintain high standards of design parity.
• Drive conversion rate optimization through iterative design improvements, A/B testing, and leveraging user analytics.
• Establish and maintain a robust, scalable design system to ensure consistency and efficiency across all digital products.

📝 Enhancement Note: This role is positioned as a Product Designer with a dual focus on both core product experience and growth initiatives. The emphasis on data-informed decisions, conversion rate optimization, and collaboration with engineering on a React/Next.js stack indicates a need for a candidate who can bridge the gap between user experience, business growth, and technical implementation. The remote aspect specifically mentions India, suggesting a primary talent pool for this role despite the Singapore company headquarters.

📈 Primary Responsibilities

• Design and deliver end-to-end user experience (UX) and user interface (UI) flows for new features and existing digital products, ensuring they are simple, scalable, and conversion-driven.
• Develop high-converting landing pages for marketing campaigns, specifically targeting uplift in Conversion Rate (CVR) and lead conversion rates.
• Create and maintain a comprehensive UX/UI system, including a reusable design library and responsive visual identity, for new microsites and digital assets.
• Collaborate with engineers to ensure 100% design parity between design tools (Figma) and production environments utilizing React/Next.js frameworks.
• Establish, document, and iterate on a scalable design system with a core set of reusable components and clear guidelines for handoff.
• Implement a data-driven design iteration loop, utilizing insights from analytics tools (GA4, Mixpanel, Hotjar) to inform and execute measurable UX improvements quarterly.
• Conduct usability testing and gather user feedback to validate design decisions and identify areas for enhancement.
• Work closely with product managers, marketers, and engineers to understand requirements, define user stories, and translate them into effective design solutions.
• Contribute to defining and refining the visual identity and brand consistency across all Sleek’s digital platforms.
• Explore and integrate AI-driven design applications and workflows to enhance product and growth experiences.

📝 Enhancement Note: The responsibilities are highly outcome-oriented, with specific targets for design system creation, conversion rate uplift, and landing page development. This suggests a need for a designer who is not only skilled in aesthetics and user flow but also in driving measurable business results through design. The emphasis on AI integration points to a forward-thinking approach to design within the company.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for foundational understanding. Experience: 5-8 years of professional experience in UX/UI design, with a minimum of 2 years specifically within SaaS or product-focused environments.

Required Skills:

• Proven track record of designing and shipping digital products with demonstrable, measurable results, evidenced through a strong portfolio.
• Expertise in user-centered design principles and methodologies.
• Advanced proficiency in design and prototyping tools, particularly Figma.
• Strong experience in creating and managing design systems, including component libraries and style guides.
• Familiarity with front-end development technologies such as React, Next.js, and Tailwind CSS, enabling effective collaboration with engineers.
• Experience using web analytics tools like Google Analytics 4 (GA4), Mixpanel, and Hotjar to inform design decisions.
• Understanding of A/B testing frameworks and experience in designing for conversion rate optimization.
• Exposure to Content Management Systems (CMS) such as Sanity, Contentful, or Strapi.
• Skill in designing SEO-driven landing pages.
• Excellent communication skills, with the ability to clearly articulate design rationale and technical considerations.

Preferred Skills:

• Experience with motion design tools like Lottie or After Effects.
• Familiarity with no-code development platforms such as Webflow or Zapier.
• Understanding of AI applications in design and product development.
• Experience working in a fast-paced startup or tech-enabled services environment.

📝 Enhancement Note: The requirements emphasize practical experience and a results-oriented approach. The explicit mention of specific technologies like React, Next.js, and Tailwind CSS, along with analytics tools, indicates the need for a designer who understands the technical constraints and opportunities within a modern web development stack. A strong portfolio showcasing shipped products with quantifiable impact is paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 significant projects that demonstrate end-to-end UX/UI design process, from research and ideation to high-fidelity design and implementation support.
• Include case studies that clearly articulate the problem statement, your role, the design process followed, key challenges encountered, and the solutions implemented.
• Highlight projects with measurable outcomes, such as improvements in conversion rates, user engagement, task completion rates, or reduction in support tickets.
• Demonstrate expertise in creating and utilizing design systems, including examples of reusable components and style guides.
• Present examples of high-converting landing pages or growth-focused design initiatives.

Process Documentation:

• Provide evidence of structured design workflows, including user research methodologies, wireframing, prototyping, and usability testing.
• Showcase examples of how data and analytics were integrated into the design process to drive iterations and improvements.
• Detail experience in collaborating with engineering teams, including design handoff processes and ensuring design fidelity in production.
• Illustrate the creation and maintenance of design systems, including governance and contribution guidelines.

📝 Enhancement Note: The portfolio is expected to be a critical component of the evaluation, focusing on practical application, measurable results, and a clear demonstration of the design process within a product and growth context. Candidates should be prepared to articulate the "why" behind their design decisions and quantify the impact of their work.

💵 Compensation & Benefits

Salary Range: Based on the 5-8 years of experience requirement, SaaS/product focus, and the Singapore-based company with a remote talent pool in India, a competitive salary range for a Product Designer in India would typically fall between ₹15,00,000 to ₹30,00,000 per annum. This estimate considers industry benchmarks, cost of living in major Indian tech hubs, and the specialized skills required.

Benefits:

• Competitive Market Salaries: Remuneration aligned with industry standards for experienced product designers.
• Generous Paid Time Off: Ample leave allowances for rest and personal time.
• Employee Share Ownership Plan: Opportunity to participate in the company's growth and success through equity.
• Remote Work Flexibility: The ability to work from anywhere in India, with an additional option to work from anywhere globally for one month annually.
• Personal Growth & Development: Access to internal and external training programs, and opportunities to work with AI technologies.
• Potential for Stock Options: Eligibility for an employee share ownership plan, reflecting the company's growth trajectory and potential IPO.
• B Corp Certified Company Perks: Contributing to a company with a strong social and environmental mission.

Working Hours: Standard full-time hours, likely around 40 hours per week, with flexibility given the remote nature of the role. The company emphasizes a fast-paced environment, suggesting a need for dedicated effort.

📝 Enhancement Note: Salary is estimated based on typical compensation for a mid-to-senior level Product Designer in India, considering the company's Series B funding and growth stage. The benefits package highlights flexibility, growth, and financial participation, which are attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / FinTech / Business Services (SaaS for Micro SMEs). Sleek operates in a rapidly growing market, providing essential back-office services like corporate secretarial, accounting, and fintech payments to micro and small enterprises. Company Size: Approximately 500 employees. This size indicates a company that has scaled beyond a small startup but retains an "intact startup mindset," suggesting agility and a dynamic work environment. Founded: 2017. Sleek has a proven track record and has navigated significant growth phases, achieving market leadership in Singapore for corporate secretarial services.

Team Structure:

• The Product Design role likely sits within a broader Product or Engineering team, collaborating closely with Product Managers, Engineers, and potentially Marketing.
• Reporting structure is expected to be to a Head of Product, Design Lead, or a similar senior management position.
• Cross-functional collaboration is a key aspect, with designers working alongside engineers on React/Next.js, product managers defining roadmaps, and marketers driving growth campaigns.

Methodology:

• Data-driven decision-making is a core tenet, with a strong emphasis on using analytics (GA4, Mixpanel) and user feedback to inform design.
• Agile methodologies are likely employed for product development and design iterations.
• A focus on automation and AI is evident, with proprietary software and AI tools being central to their service offerings.

Company Website: sleek.com

📝 Enhancement Note: Sleek is positioned as a fast-growing, tech-enabled company disrupting traditional business services. The company culture appears to blend a startup's agility with the structure of a growing enterprise, emphasizing innovation, data, and customer focus. The B Corp certification highlights a commitment to social and environmental responsibility.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Senior level Product Designer focused on both product development and growth initiatives. It represents a significant individual contributor role with the potential to influence product strategy and user experience across the company. Reporting Structure: The designer will likely report to a Design Lead, Head of Product, or a similar senior role, working within a cross-functional product team. Operations Impact: The designer's work will have a direct impact on user acquisition, conversion rates, customer retention, and overall product usability. By optimizing user journeys and growth funnels, they will be instrumental in driving Sleek's revenue growth and market expansion.

Growth Opportunities:

• Skill Specialization: Deepen expertise in growth design, conversion rate optimization, and advanced UX/UI methodologies.
• System Ownership: Lead the evolution and expansion of the design system, becoming a subject matter expert.
• AI Integration: Gain hands-on experience with AI tools and their application in design, contributing to Sleek's AI center of excellence.
• Leadership Potential: As the company continues to grow, opportunities for lead designer or management roles may emerge.
• Cross-functional Exposure: Gain broad experience working across different product lines (Corporate Secretary, Accounting, FinTech) and markets (Singapore, Hong Kong, Australia, UK).

📝 Enhancement Note: This role offers substantial growth potential within a rapidly expanding company. The focus on both product and growth, combined with emerging technologies like AI, provides a dynamic learning environment and clear pathways for career advancement.

🌐 Work Environment

Office Type: Fully Remote. The role is based in India, offering significant flexibility. Office Location(s): While the company is headquartered in Singapore and has offices in Hong Kong, Australia, and the UK, this specific role is remote and based in India. Employees also have the flexibility to work from anywhere in the world for one month annually.

Workspace Context:

• The work environment is characterized by a fast-paced, startup-like culture within a well-funded, growing company.
• Collaboration is expected to be digital-first, leveraging tools for communication and project management.
• A strong emphasis on data-driven decision-making and continuous improvement shapes daily work.
• The company's B Corp status and commitment to sustainability may influence team discussions and company initiatives.

Work Schedule: Standard full-time working hours (approx. 40 hours/week) are expected, with flexibility for remote workers. The emphasis on a fast pace suggests a need for dedication, but the company also values personal growth and well-being.

📝 Enhancement Note: The fully remote nature, coupled with the international work flexibility, is a significant aspect of the work environment. This requires a high degree of self-discipline, proactive communication, and comfort with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

1. HR Screening: A ~30-minute call with Talent Acquisition (TA) to assess initial fit, motivation, and basic qualifications.
2. Technical Assessment: A ~60-minute interview with the Hiring Manager to delve into past roles, experience, and specific design skills. Be prepared to discuss your portfolio in detail.
3. Whiteboarding / Case Study Session: A ~60-minute session with the Hiring Manager involving real-life challenges faced by the role. Focus on demonstrating your problem-solving approach, design thinking, and ability to articulate solutions clearly.
4. Soft Skills Assessment: A ~60-minute interview with a leadership team member to evaluate behavioral attributes, thinking processes, and cultural fit. Prepare examples that demonstrate ownership, humility, structured thinking, data-driven approaches, and constructive communication.
5. Offer + Reference Interviews: A verbal or email offer followed by reference checks.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the problem, your role, the solution, and the measurable results (e.g., "+25% CVR uplift," "reduced task completion time by X%").
• Showcase Process: Walk through your design thinking, research methods, iterations, and how you incorporated feedback and data.
• Highlight Growth Focus: Emphasize projects that specifically aimed at conversion optimization, user acquisition, or driving business growth.
• Design System Expertise: Clearly present your experience with design systems, including component examples and guidelines.
• Technical Collaboration: Be ready to discuss how you collaborate with engineers, especially within a React/Next.js environment.
• Conciseness: Be prepared to present key aspects of your portfolio within the allocated interview time.

Challenge Preparation:

• Understand Sleek's Business: Research Sleek’s products, target audience (micro SMEs), and market position.
• Growth Mindset: Anticipate challenges related to user acquisition, onboarding, conversion funnels, and retention.
• Data-Informed Solutions: Think about how you would use data (GA4, Mixpanel) to diagnose problems and propose design solutions.
• System Thinking: Consider how your design solutions would integrate with existing systems and scale.
• Communication: Practice articulating your thought process and design rationale clearly and concisely.

📝 Enhancement Note: The interview process is structured to assess a blend of technical design skills, problem-solving abilities, and behavioral fit. A strong portfolio that demonstrates measurable impact and a clear understanding of growth principles will be crucial. The case study session is a key opportunity to showcase practical application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential), potentially Sketch, Adobe XD.
• Design Systems: Figma's capabilities, component libraries, style guides, and version control.
• Collaboration: Slack, Asana, Jira, or similar project management and communication tools.

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4).
• Product Analytics: Mixpanel.
• User Behavior Analysis: Hotjar (heatmaps, session recordings).
• A/B Testing Frameworks: Familiarity with platforms like Optimizely, Google Optimize, or internal A/B testing tools.

CRM & Automation:

• CRM: Experience with CRM systems (e.g., Salesforce, HubSpot) for understanding user data flow and B2B sales processes.
• CMS: Sanity, Contentful, Strapi, or similar content management systems for landing page and website content management.
• Integration: Understanding of how design outputs integrate into web development workflows.

Development Environment Collaboration:

• Front-end Frameworks: React, Next.js.
• Styling: Tailwind CSS.

Bonus Tools:

• Motion Design: Lottie, After Effects.
• No-Code Tools: Webflow, Zapier.

📝 Enhancement Note: Proficiency in Figma and design system management is critical. The role requires a strong understanding of analytics tools and their application in driving design decisions. Familiarity with the specified front-end technologies is essential for effective collaboration with the engineering team.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for projects from conception to completion, proactively identifying and solving problems.
• Humility: Openness to feedback, willingness to learn from mistakes, and collaborative problem-solving.
• Structured Thinking: Applying logical and methodical approaches to complex design challenges in a multi-service, multi-country environment.
• Data Driven: Relying on user data, analytics, and insights to guide design decisions and measure success.
• Constructive Communication: Ability to engage in difficult conversations positively, building trust through open and respectful dialogue.
• User-Centricity: A deep passion for creating intuitive, effective, and delightful user experiences.
• Tech + Services Savvy: Understanding the interplay between technology, services, and user needs in a business context.
• Attention to Detail: Commitment to producing polished, high-quality, development-ready designs.
• AI-Ready and Curious: Eagerness to explore and leverage AI in design and product development.

Collaboration Style:

• Highly collaborative, working closely with product managers, engineers, and marketers.
• Emphasis on clear communication of design rationale and technical considerations.
• A culture of constructive feedback and continuous improvement through iterative design processes.
• Proactive knowledge sharing and exploration of new design tools and methodologies.

📝 Enhancement Note: The company values a blend of proactive problem-solving, data-informed decision-making, and a collaborative, humble attitude. The emphasis on "structured thinking" and "data-driven" approaches aligns with the core tenets of operations and GTM roles, suggesting a professional environment where efficiency and impact are highly regarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Product vs. Growth: Effectively prioritizing and designing for both core product improvements and immediate growth conversion goals.
• Cross-functional Alignment: Ensuring consistent design vision and execution across multiple product teams, markets, and stakeholders with varying priorities.
• Rapid Iteration: Adapting to a fast-paced environment that requires continuous design updates and A/B testing based on performance data.
• Design System Maturity: Building and maintaining a comprehensive design system that scales effectively across a growing product suite and international markets.
• Technical Constraints: Collaborating within a specific tech stack (React/Next.js) and ensuring designs are feasible and performant.

Learning & Development Opportunities:

• Advanced Growth Design: Deepen expertise in conversion rate optimization, landing page design, and growth hacking strategies.
• AI in Design: Contribute to and learn from Sleek's developing regional center of AI excellence.
• System Design Leadership: Take ownership of the design system, influencing its architecture and adoption.
• Cross-Market Design: Gain experience in designing for diverse user bases across different geographical markets.
• Mentorship: Benefit from working within a growing company that invests in employee development and offers exposure to senior leadership.

📝 Enhancement Note: The challenges presented are typical for a growth-focused product designer in a scaling tech company. The opportunities for learning are significant, particularly in areas like AI and specialized growth design, offering a strong platform for career advancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (e.g., GA4, Mixpanel) to significantly improve a product's conversion rate. What was your process, and what were the results?" (Focus: Data-driven design, impact quantification)
• "How would you approach designing a new onboarding flow for a micro SME that is currently struggling with adoption? What data would you look for first?" (Focus: Problem-solving, user-centricity, data-informed approach)
• "Walk me through your process for creating or contributing to a design system. How do you ensure adoption and maintain consistency across a team?" (Focus: Design system expertise, collaboration, process)

Company & Culture Questions:

• "Based on your research, what do you see as the biggest design challenge for Sleek in the next 1-2 years?" (Focus: Strategic thinking, company understanding)
• "How do you handle constructive criticism on your designs, especially from engineers or product managers?" (Focus: Humility, collaboration, communication)
• "How do you balance the need for rapid iteration in a growth environment with the need for robust, well-documented design systems?" (Focus: Prioritization, structured thinking)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your approach, the solution, and the outcome.
• Quantify Everything: Use numbers and metrics to demonstrate the impact of your design work.
• Show, Don't Just Tell: Use visuals effectively, but be prepared to explain the rationale behind every design decision.
• Focus on Relevance: Tailor your presentation to highlight projects that best demonstrate your skills in product design, growth, and collaboration with engineering.
• Be Ready for Deep Dives: Anticipate questions about specific design choices, technical constraints, and alternative solutions you considered.

📝 Enhancement Note: Preparation should focus on articulating your design process, demonstrating measurable impact with data, and showcasing your ability to collaborate effectively within a growth-oriented, tech-savvy environment. Understanding Sleek's business model and target audience will be key for case study preparation.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features projects with measurable growth outcomes and showcases your expertise in Figma, design systems, and collaboration with a React/Next.js stack. Highlight at least one project demonstrating a data-driven design iteration loop.
• Resume Optimization: Tailor your resume to highlight keywords such as UX/UI Design, Product Design, Growth Design, Figma, Design Systems, SaaS, A/B Testing, Conversion Rate Optimization, and any experience with React/Next.js/Tailwind CSS. Quantify achievements wherever possible.
• Interview Preparation: Practice articulating your design process, problem-solving approach, and how you leverage data for decision-making. Prepare specific examples for behavioral questions related to ownership, humility, and structured thinking.
• Company Research: Thoroughly research Sleek’s products, target market (micro SMEs), B Corp status, and recent growth milestones. Understand their mission and how design contributes to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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