Product Designer - UX Strategist (Senior/Lead)

📍 Job Overview

Job Title: Product Designer - UX Strategist (Senior/Lead)

Company: GoTymeX

Location: Ho Chi Minh City, Vietnam

Job Type: FULL_TIME

Category: Product Design / UX Strategy

Date Posted: 2026-03-30

Experience Level: Senior/Lead (5+ years)

Remote Status: Hybrid (with remote work options)

🚀 Role Summary

• Drive innovative UX strategy and design for scalable, user-friendly digital products, with a strong emphasis on mobile platforms (Android and iOS).

• Lead the design process from concept to execution, focusing on holistic user journeys and strategic product vision over individual page design.

• Collaborate within a high-performing, multinational design team to deliver award-winning, quality-driven user experiences.

• Leverage a deep understanding of user needs and market trends to inform design decisions and advocate for user-centric solutions.

• Contribute to an agile and data-driven culture, utilizing insights from UX research and performance metrics to refine product strategies.

📝 Enhancement Note: The role title "Product Designer - UX Strategist (Senior/Lead)" clearly indicates a senior-level position requiring significant strategic input and leadership in user experience design. The emphasis on "UX Strategy" and "UX Journeys" over individual pages suggests a need for candidates who can think holistically about the product ecosystem and user lifecycle, not just isolated screens. The mention of "scalability" and "fintech industry" further refines the operational context.

📈 Primary Responsibilities

• Develop and implement comprehensive UX strategies that align with business objectives and user needs for GoTymeX's digital products.

• Design intuitive and scalable user interfaces and user experiences for mobile applications (Android and iOS), ensuring a seamless and engaging customer journey.

• Conduct user research, journey mapping, flow charting, and wireframing to identify user pain points and opportunities for improvement.

• Translate complex requirements into simple, elegant, and effective design solutions, with a keen eye for aesthetic balance and UI principles.

• Champion user-centric design principles and best practices across the product development lifecycle, from ideation to post-launch analysis.

• Collaborate effectively with cross-functional teams, including product managers, engineers, and other designers, to ensure successful product delivery.

• Advocate for design vision and decisions through compelling communication and data-driven justifications, while remaining adaptable to feedback and alternative perspectives.

• Stay abreast of emerging design trends, AI advancements, and fintech industry innovations to continuously enhance product offerings and design methodologies.

📝 Enhancement Note: The core responsibilities are inferred from the "Role" section of the input, emphasizing strategic UX, mobile-first design, and a holistic approach. The mention of "critical thinking," "systematic mindset," and "larger picture" points towards responsibilities beyond basic UI design, focusing on strategic problem-solving and process definition.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in UX strategy and product design is essential.

Experience: 5+ years of professional experience in digital User Experience (UX) and User Interface (UI) design, with a significant focus on mobile product development (Android and iOS).

Required Skills:

• Proven expertise in UX strategy, user journey mapping, and information architecture.

• Proficient in creating wireframes, user flows, prototypes, and detailed design specifications.

• Deep understanding of mobile design best practices for both Android and iOS platforms.

• Excellent English communication and presentation skills, with the ability to articulate design rationale to diverse stakeholders.

• Strong critical thinking and problem-solving abilities, with a systematic and detail-oriented approach.

• Demonstrated ability to advocate for design vision while being open to constructive feedback and adaptation.

• A "just do it" attitude, with a proactive and results-oriented mindset.

Preferred Skills:

• Prior experience in the fintech industry, understanding its unique user needs and regulatory landscape.

• Knowledge of UI design principles and aesthetic balance.

• Experience with Design Systems.

• Familiarity with UX Research methodologies and tools.

• Experience working in a multinational, agile team environment.

📝 Enhancement Note: The "Requirements Summary" and specific bullet points in the raw job description directly inform these qualifications. The emphasis on "5+ years," "mobile (Android, iOS)," and "portfolio" are key indicators of the experience and skill level expected. "AI advocate" is a unique requirement that needs to be highlighted.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5 years of delivered digital product design work, with a strong emphasis on mobile applications (Android/iOS).

• Include detailed case studies demonstrating a complete product design lifecycle, from initial concept and user journey mapping through to prototypes and final execution.

• Highlight examples of strategic UX thinking, problem-solving for complex user needs, and scalable design solutions.

• Demonstrate proficiency in creating user journeys, flow charts, and wireframes, illustrating a systematic design process.

Process Documentation:

• Provide examples of how you have documented and communicated design processes, such as user flows, interaction specifications, or design system guidelines.

• Illustrate your approach to iterative design and incorporating feedback into the design process.

• Showcase how you have leveraged data and user research findings to inform design decisions and refine workflows.

📝 Enhancement Note: The requirement for a portfolio is explicitly stated ("Only applications accompanied by a shared portfolio will be considered.") and detailed within the experience requirements ("You have a portfolio of beautiful, detail-oriented designs..."). This section infers the specific types of content and depth expected in such a portfolio for a senior UX Strategist role.

💵 Compensation & Benefits

Salary Range: Based on the 5+ years of experience requirement, senior/lead level, and location in Ho Chi Minh City, Vietnam, a competitive salary range for a Product Designer - UX Strategist is estimated to be between VND 50,000,000 - 90,000,000 per month (approximately USD 2,000 - 3,600 per month), depending on experience and demonstrated skills.

Benefits:

• Competitive salary package, including a 13th-month salary.

• Performance-based bonuses.

• Significant career progression and advancement opportunities within a growing organization.

• Opportunity to work with a talented, high-performance multinational design team.

• Access to international working environments and an agile company culture.

• Hybrid working model, offering flexibility with a mix of in-office and remote work.

• Four weeks of remote work from any country abroad per year, based on performance.

• Overseas travel opportunities for training and work-related purposes.

• Extensive learning and development opportunities, including paid seminars, conferences, and courses.

• Provision of a company laptop with necessary software.

• Comprehensive insurance coverage as per Vietnamese labor law.

• Premium healthcare for the employee and their family.

• Company-provided meals and motorbike parking allowance.

• A strong ethical work environment with ample opportunities for self-improvement.

Working Hours: Approximately 40 hours per week, with a hybrid work model that allows for flexibility between office-based and remote work.

📝 Enhancement Note: Salary range is estimated based on typical senior/lead UX roles in Ho Chi Minh City, Vietnam, considering the fintech industry and the provided benefits. The benefits listed are directly extracted from the raw job description. The working hours are inferred from the "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology & Fintech Operations (TymeGroup's technology and operations division). GoTyme Bank operates in South Africa and Southeast Asia, with rapid expansion across Asia-Pacific.

Company Size: The Design Team alone comprises 30 professionals, indicating a substantial and specialized department within a larger technology division. GoTymeX, as the tech arm of TymeGroup, likely operates within a medium-to-large enterprise structure.

Founded: GoTymeX is the technology and operations division of TymeGroup. TymeGroup was founded in 2012, indicating a mature and established organization with a history of innovation.

Team Structure:

• The Design Team is composed of approximately 30 professionals, including UX designers, UI designers, Design System specialists, Motion designers, Brand designers, UX Researchers, UX Writers, and UX Strategists.

• Collaboration is central, facilitated through meetings, critiques, and data-driven decision-making processes.

Methodology:

• The design team is "obsessed with quality design" and employs data-driven decisions.

• They have a collaborative approach involving meetings and critiques.

• The team has a track record of delivering award-winning products, suggesting a focus on excellence and innovation.

Company Website: https://jobs.workable.com/company/gsKgBjaRMk9PKoh9xkvevJ/jobs-at-gotymex

📝 Enhancement Note: Company context is derived from the "The Company" and "The Team" sections. The industry is inferred from GoTyme Bank's operations. The "Design Team" size and composition provide insight into the immediate team's structure. The founding date of TymeGroup gives historical context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior/Lead level. It requires a minimum of 5 years of experience and involves strategic decision-making, leading design efforts, and influencing product direction. This is a key individual contributor role with potential for team leadership.

Reporting Structure: The role is part of the Design Team, which consists of 30 professionals. The candidate will likely report to a Head of Design, Design Manager, or a similar senior leadership role within the design function.

Operations Impact: As a UX Strategist, the impact is significant, directly influencing user adoption, engagement, customer satisfaction, and ultimately, the success of GoTymeX's digital products in the competitive fintech market. Strategic UX design is critical for driving revenue and operational efficiency in fintech.

Growth Opportunities:

• Specialization: Deepen expertise in UX strategy, fintech design, or AI-driven design processes.

• Leadership: Potential to move into a Design Lead or Managerial role within the growing Design Team, mentoring junior designers.

• Cross-functional Influence: Expand influence across product and engineering teams, contributing more broadly to product strategy.

• International Exposure: Leverage overseas travel and remote work opportunities for broader market understanding and professional development.

• Skill Enhancement: Continuous learning through paid seminars, conferences, and courses, focusing on cutting-edge design techniques and AI integration.

📝 Enhancement Note: The "Senior/Lead" designation and the comprehensive responsibilities imply a significant growth trajectory. The mention of "career progress advantages" and "internal talent development" directly supports these opportunities. The impact on product success in fintech is inferred from the industry context.

🌐 Work Environment

Office Type: The company offers a hybrid working model, indicating a blend of in-office collaboration and remote work. This suggests an environment that values flexibility while maintaining opportunities for in-person teamwork and idea exchange.

Office Location(s): The primary location is Ho Chi Minh City, Vietnam. While the role is hybrid, candidates are expected to be based in or willing to relocate to Ho Chi Minh City. Relocation packages are provided, and initial remote collaboration is possible.

Workspace Context:

• Collaborative Hub: The office serves as a hub for team meetings, critiques, and collaborative sessions with a multinational team of 30 design professionals.

• Technology-Rich: Employees are provided with laptops and necessary software, indicating a well-equipped technological environment conducive to design work.

• Agile Culture: The environment fosters an agile culture, promoting efficiency, adaptability, and continuous improvement in design processes.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected, with the flexibility offered by the hybrid model. This structure allows for focused deep work sessions and collaborative bursts.

📝 Enhancement Note: The hybrid model and Ho Chi Minh City location are explicit. The context of the workspace is inferred from the team size, multinational composition, and agile culture, suggesting a dynamic and collaborative setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application and portfolio to assess alignment with required skills and experience.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, detailing specific case studies, their role, design process, and outcomes.

• Skills Assessment: Interviews will focus on UX strategy, critical thinking, problem-solving, communication, and understanding of AI's impact on design.

• Cross-functional Interviews: Potential discussions with product managers, engineers, and other stakeholders to assess collaboration and team fit.

• Cultural Fit: Evaluation of alignment with GoTymeX's agile culture, data-driven approach, and commitment to quality design.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UX strategy skills, mobile design expertise, and ability to deliver impactful products from concept to launch.

• Tell a Story: For each project, clearly outline the business problem, user needs, your specific contributions, the design process (including journey maps, wireframes, research), challenges faced, and quantifiable results.

• Highlight Scalability and Simplicity: Emphasize how your designs are simple, easy to navigate, and scalable, aligning with the role's core requirements.

• Demonstrate AI Integration: If applicable, showcase any projects where you considered or integrated AI's impact on the user experience or design process.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a website, PDF, or presentation deck.

Challenge Preparation:

• Be prepared for potential design challenges or case studies that test your problem-solving skills, strategic thinking, and ability to work under pressure.

• Practice articulating your design decisions clearly and concisely, justifying them with user-centric principles and data where possible.

• Familiarize yourself with fintech industry trends and common UX challenges in this sector.

📝 Enhancement Note: The interview process is a standard inference for a senior/lead design role, especially with a portfolio requirement. The tips are tailored to the specific demands of a UX Strategist role in a tech/fintech environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision (or similar industry-standard tools for wireframing, UI design, and prototyping).

• Collaboration & Workflow: Jira, Confluence, Asana (for project management, task tracking, and documentation).

• User Research & Testing: UserTesting.com, Maze, Optimal Workshop (or similar tools for gathering user feedback and conducting usability tests).

Analytics & Reporting:

• Product Analytics: Google Analytics, Mixpanel, Amplitude (for understanding user behavior and product performance).

• Data Visualization: Tableau, Power BI (for creating dashboards and reporting on key metrics).

CRM & Automation:

• While not directly a CRM role, familiarity with how design impacts CRM processes and customer journeys within a fintech context is beneficial. Understanding of automation principles in design workflows could also be a plus.

📝 Enhancement Note: The tools listed are industry standards for senior UX Designers and Strategists. The emphasis is on design, prototyping, collaboration, and user research tools, with a nod to analytics relevant to product performance.

👥 Team Culture & Values

Operations Values:

• Quality Design Obsession: A deep commitment to crafting beautiful, detail-oriented, and award-winning designs.

• Data-Driven Decisions: Utilizing user research, analytics, and performance metrics to inform and validate design choices.

• User-Centricity: Placing the user at the forefront of all design considerations, ensuring simplicity, ease of navigation, and overall positive experience.

• Agility & Adaptability: Embracing an agile culture that allows for quick iteration, flexibility, and responsiveness to feedback and market changes.

• Collaboration & Communication: Fostering a multinational, collaborative environment where ideas are shared, critiqued, and refined through open communication.

• Proactive Execution: A "just do it" attitude, demonstrating initiative and a drive to find solutions and get things done.

Collaboration Style:

• Multinational Teamwork: Working seamlessly with a diverse team of design professionals from various backgrounds and specializations.

• Constructive Critiques: Engaging in regular design critiques to provide and receive feedback, fostering continuous improvement.

• Cross-Functional Partnership: Close collaboration with product management, engineering, and other business units to ensure design alignment and successful product delivery.

• Open Communication: Encouraging transparency and open dialogue to share insights, challenges, and best practices.

📝 Enhancement Note: Values and collaboration style are inferred from the company description, team composition, and stated methodologies (e.g., "obsessed with quality design," "data-driven decisions," "agile culture").

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Scalability and Simplicity: Designing for a rapidly expanding user base while maintaining an intuitive and simple user experience.

• Fintech Complexity: Navigating the unique regulatory, security, and user trust requirements inherent in the fintech industry.

• AI Integration Nuances: Effectively understanding and integrating AI's impact on user experience without over-engineering or creating unnecessary complexity.

• Multinational Stakeholder Management: Aligning design vision and execution across diverse cultural perspectives and business units in a multinational environment.

• Remote Collaboration Effectiveness: Maintaining high standards of collaboration and design quality within a hybrid and partly remote work model.

Learning & Development Opportunities:

• Advanced UX Strategy: Opportunities to deepen expertise in strategic design frameworks, behavioral economics, and complex problem-solving.

• Fintech Design Specialization: Gaining in-depth knowledge of user needs, trends, and best practices specific to the financial technology sector.

• AI in Design: Exploring the application of AI tools and methodologies to enhance the design process and user experience.

• Leadership Development: Mentorship and training for potential progression into leadership roles, managing design teams and initiatives.

• Global Exposure: Leveraging international travel and remote work to gain broader market insights and professional perspectives.

📝 Enhancement Note: Challenges are derived from the role's responsibilities, industry, and work environment. Growth opportunities are aligned with the senior/lead level and the company's stated commitment to talent development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a UX strategy for a complex product. What was your process, and what was the outcome?" (Focus on your systematic approach, user journey mapping, and impact.)

• "How do you balance the need for a simple, intuitive user experience with the requirements of a scalable, growing product, especially in fintech?" (Prepare examples of trade-offs and solutions.)

• "How do you see AI impacting the future of UX design, and how have you incorporated this thinking into your work?" (Be ready to discuss AI's role in process optimization or user interaction.)

Company & Culture Questions:

• "What interests you about GoTymeX and the fintech industry?" (Research GoTyme Bank's mission and market position.)

• "How do you approach collaboration within a multinational, agile team environment?" (Highlight your communication skills and experience with diverse teams.)

• "Describe your experience working in a hybrid or remote setting. What are the keys to success?" (Emphasize your proactivity and communication.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, the process (showcasing journey maps, wireframes, user flows), key decisions, challenges, and the results achieved.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, reduced support tickets, improved user satisfaction scores).

• Showcase Strategic Thinking: Go beyond just showing screens; explain the why behind your design choices and how they align with user needs and business goals.

• Highlight Mobile & Fintech Relevance: Emphasize projects that specifically demonstrate your expertise in mobile UX and any experience within the fintech sector.

• Be Prepared for Questions: Anticipate questions about your design process, your reasoning, and how you would handle hypothetical scenarios.

📝 Enhancement Note: Interview questions are crafted to probe the core competencies of a Senior UX Strategist, focusing on strategic thinking, problem-solving, collaboration, and understanding of AI and fintech, all within the context of the company's culture and values.

📌 Application Steps

To apply for this Product Designer - UX Strategist position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio is up-to-date, highlights your strongest mobile UX and strategy projects, and clearly articulates your role and impact in each case study. Tailor the presentation to showcase your understanding of fintech and AI's role in design.

• Resume Optimization: Update your resume to prominently feature your 5+ years of experience in UX/UI design, specifically mentioning mobile platforms (Android/iOS), UX strategy, and any fintech-related projects. Use keywords from the job description like "UX Strategy," "User Journeys," "Scalable Design," and "AI Advocate."

• Interview Preparation: Practice articulating your design process, strategic thinking, and problem-solving skills. Prepare to walk through 1-2 key portfolio projects in detail, focusing on the business impact and user outcomes. Rehearse answers to common behavioral and situational questions.

• Company Research: Thoroughly research GoTymeX, GoTyme Bank, and TymeGroup. Understand their mission, target markets, competitive landscape, and recent news. This will help you tailor your responses and demonstrate genuine interest during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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