Product Designer, User Expansion

📍 Job Overview

Job Title: Product Designer, User Expansion Company: Webflow Location: CA Remote (BC & ON only), U.S. Remote Job Type: Full-time, Permanent Category: Product Design / User Experience Date Posted: 2025-08-27T22:28:10 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Drive user expansion initiatives by designing intuitive and engaging end-to-end customer experiences within Webflow's Collaborate pillar.
• Partner closely with Product Management and Engineering to conduct user research, explore problem spaces, and develop innovative product solutions.
• Focus on enhancing collaboration features, including invitation flows, sharing experiences, and review/commenting functionalities.
• Leverage qualitative and quantitative data to inform design decisions and measure the impact of new features on customer engagement and business outcomes.
• Contribute to a fast-paced, high-growth environment by rapidly iterating on designs and prototypes, ensuring a high bar for craft and usability.

📝 Enhancement Note: This role is specifically focused on enhancing user collaboration and expansion within the Webflow platform. The "User Expansion" team within the "Collaborate" pillar indicates a strategic focus on growing the user base through improved sharing, inviting, and feedback mechanisms. The emphasis on AI technologies suggests a forward-looking approach to product development.

📈 Primary Responsibilities

• Design exceptional end-to-end customer experiences informed by qualitative user research and quantitative data analysis to achieve desired customer and business outcomes.
• Collaborate seamlessly with Product Management and Engineering teams to explore identified problem spaces and collaboratively define potential product solutions.
• Engage regularly with customers to deeply understand their needs, pain points, and workflows related to collaboration and sharing.
• Proactively identify and resolve technical and user experience dependencies by working closely with various internal teams.
• Deliver high-quality design specifications and documentation to ensure clear and accurate communication of product design requirements to the engineering team.
• Drive product strategy and direction through the creation of bold experiments informed by customer insights and data.
• Balance user needs with business impact by adopting a testing, learning, and rapid iteration approach.
• Proactively build fluency in emerging technologies, including AI, to unlock new creative possibilities and accelerate progress.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on the full design lifecycle, from discovery and research to delivery and iteration. The expectation to "shape product direction" and "balance user needs with business impact" points to a strategic and impactful design role, not just execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 2-5 years of professional experience in product design, with a proven track record of shipping user-facing features.

Required Skills:

• Demonstrated ability to translate customer insights and quantitative data into actionable design experiments that influence product strategy.
• Proficiency in balancing user needs with business impact through a cycle of testing, learning, and rapid iteration.
• Strong skills in rapid iteration and prototyping to arrive at effective final solutions.
• Proven history of successfully shipping features with a high standard for design craft and user experience.
• Excellent communication, design documentation, and presentation skills, tailored to specific audiences.
• Ability to build effective and collaborative partnerships with engineering, product management, and other cross-functional stakeholders.
• Proactive approach to seeking and integrating feedback gracefully to continuously improve work and skills.
• Bias towards action, comfortable working on complex products within a high-growth, scaling company environment.
• Curiosity and openness to growth, with a demonstrated interest in building fluency in emerging technologies like AI.

Preferred Skills:

• Experience designing for collaborative platforms or features.
• Familiarity with Webflow's platform or similar website building/CMS tools.
• Experience with user research methodologies, including qualitative interviews and usability testing.
• Knowledge of AI's application in design and user experience.

📝 Enhancement Note: The "About you" section strongly emphasizes a proactive, data-driven, and iterative design approach. The inclusion of "bias towards action" and "high growth, scaling company" suggests the need for adaptability and a results-oriented mindset. The mention of AI is a key differentiator for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing end-to-end product design projects, demonstrating your process from discovery to shipped product.
• Examples of how you've translated customer insights and data into impactful design solutions.
• Case studies detailing your iterative design process, including examples of rapid prototyping and user testing.
• Demonstrations of your ability to balance user needs with business objectives and measurable outcomes.
• Clear articulation of your role and contributions within team projects, highlighting cross-functional collaboration.

Process Documentation:

• Evidence of designing and documenting product specifications clearly for engineering teams.
• Examples of how you've managed technical and user experience dependencies through proactive collaboration.
• Case studies that illustrate your approach to integrating feedback and iterating on designs.

📝 Enhancement Note: While specific tools aren't listed, the emphasis on "rapidly iterate and prototype" and "high bar for craft" implies proficiency with standard product design tools. The portfolio should clearly articulate the design process and the impact of design decisions.

💵 Compensation & Benefits

Salary Range:

• United States:
  • Zone A: $128,600 - $173,800 USD per year
  • Zone B: $121,000 - $163,200 USD per year
  • Zone C: $113,000 - $152,600 USD per year
• Canada (BC & ON): $145,900 - $197,300 CAD per year

Benefits:

• Equity ownership (RSUs) in a growing, privately-owned company.
• Comprehensive health coverage: 100% employer-paid healthcare, vision, and dental insurance for full-time employees and dependents.
• Generous paid parental leave: 12 weeks for all caregivers, plus 6-8 weeks pregnancy disability leave for birthing parents. Access to family planning care and reimbursement.
• Flexible Paid Time Off (PTO) for all locations and a sabbatical program.
• Mental wellness support: Access to professional coaching, therapy, and Employee Assistance Program (EAP).
• Monthly stipends to support work and wellness.
• Financial wellness benefits: 401k plan (US) or pension schemes (where statutorily required), CPA and financial advisor coverage.

Working Hours: Standard full-time, likely around 40 hours per week, with flexibility often associated with remote, full-time positions.

📝 Enhancement Note: Webflow employs a geographic pay zone system to adjust compensation based on local cost of labor. The provided ranges are for the US and Canada (BC/ON). The role is eligible for a company-wide bonus program based on performance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Website Experience Platform (WXP), SaaS, Technology Company Size: Grows with employee count, but known to be a significant player in the no-code/low-code space. The description implies a scaling company. Founded: 2013 (Webflow was founded in 2013)

Team Structure:

• The Product Designer will report to the Product Design Manager.
• The role is within the "Collaborate" pillar, specifically on the "User Expansion" team.
• This structure suggests a focus on product areas critical for user growth and engagement, requiring close collaboration with Product Management and Engineering.

Methodology:

• Data-driven decision-making, leveraging qualitative and quantitative data.
• Agile and iterative development processes, emphasizing rapid prototyping and learning.
• Customer-centric approach, with regular engagement to understand user needs.
• Collaborative environment, fostering strong partnerships across functions.
• Embraces emerging technologies like AI to enhance creativity and product capabilities.

Company Website: https://webflow.com/

📝 Enhancement Note: Webflow positions itself as a leader in the WXP space, emphasizing AI-driven capabilities. The company culture is built around core behaviors like building trust, winning together, reinventing, and delivering with speed and quality.

📈 Career & Growth Analysis

Operations Career Level: Mid-level Product Designer, with potential for growth into Senior Product Designer or specialized roles within the design organization. Reporting Structure: Reports to a Product Design Manager, indicating a clear management hierarchy and support structure. Operations Impact: This role has a direct impact on user acquisition and retention by improving core collaboration and sharing functionalities, which are critical for platform growth and user stickiness.

Growth Opportunities:

• Skill Development: Opportunity to deepen expertise in user research, prototyping, and collaborate with AI integration in design.
• Career Progression: Potential to advance to Senior Product Designer roles, lead design for new product initiatives, or specialize in areas like user growth or platform collaboration.
• Cross-functional Exposure: Work closely with product management, engineering, marketing, and customer success teams, broadening understanding of the business.
• Impactful Projects: Contribute to high-impact features that directly influence user expansion and platform adoption.

📝 Enhancement Note: The emphasis on "identifying where your interests and development opportunities lie" and incorporating them into the role suggests a commitment to employee growth and personalized career paths within Webflow's design team.

🌐 Work Environment

Office Type: Remote-first company. Office Location(s): Primarily remote within the United States, and specifically in British Columbia (BC) and Ontario (ON) in Canada.

Workspace Context:

• A fully remote work environment, requiring self-discipline and effective remote collaboration tools.
• Emphasis on asynchronous communication and documentation to facilitate collaboration across different time zones.
• Access to modern design tools and technologies to support creative and efficient workflows.
• Opportunities for virtual collaboration and team building to foster a sense of connection within the remote team.

Work Schedule: Standard full-time hours are expected, with flexibility inherent in a remote setup. The focus is on output and impact rather than strict adherence to office hours.

📝 Enhancement Note: As a remote-first company, Webflow likely utilizes a range of digital collaboration tools and emphasizes clear, documented communication to ensure seamless teamwork across dispersed locations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter screen to assess basic qualifications and cultural fit.
• Portfolio Review/Design Challenge: A crucial stage where candidates present their portfolio, showcasing design process, problem-solving skills, and shipped work. A design challenge may be included to assess practical design skills and thought process.
• Hiring Manager Interview: Discussion with the Product Design Manager to delve deeper into experience, approach, and alignment with team goals.
• Cross-functional Interviews: Interviews with Product Management, Engineering, and potentially other designers to assess collaboration skills and technical understanding.
• Final Round: May involve executive or senior leadership interviews for final approval.

Portfolio Review Tips:

• Focus on Process: Clearly articulate your design process for each project, highlighting research, ideation, iteration, and user validation.
• Showcase Impact: Quantify the impact of your designs whenever possible, using metrics related to user engagement, conversion, or business goals.
• Demonstrate Collaboration: Highlight how you partnered with Product Managers, Engineers, and other stakeholders.
• Highlight Problem Solving: Clearly define the problem you were solving and how your design decisions addressed it.
• Tailor to Webflow: Show how your skills and experience align with Webflow's mission, product, and the specific requirements of the User Expansion team. Emphasize your experience with collaboration features or growth initiatives.
• Address AI: If possible, include projects that demonstrate an understanding or application of AI in design or user experience.

Challenge Preparation:

• Be prepared to discuss your design philosophy and approach to user-centered design.
• Practice articulating your thought process for solving complex design problems.
• Familiarize yourself with Webflow's product and its user base.
• Prepare to discuss your experience with collaboration features or user growth strategies.
• Anticipate questions about how you handle feedback, ambiguity, and working in a fast-paced environment.

📝 Enhancement Note: The portfolio is critical for this role. It should not only showcase visual design but also the strategic thinking, research, and collaboration that went into creating successful user experiences. Given the role's focus, projects demonstrating improvements in sharing, inviting, or commenting are highly relevant.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable, industry standard), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
• Collaboration: Slack, Zoom, Google Workspace or Microsoft 365.
• Project Management: Jira, Asana, Trello (or similar).

Analytics & Reporting:

• Analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) for understanding user behavior and feature adoption.
• Data visualization tools for reporting on design impact.

CRM & Automation:

• While not directly a design tool, understanding CRM concepts (like Salesforce, HubSpot) and marketing automation can provide context for user journeys.

📝 Enhancement Note: While specific tools aren't mandated, proficiency in industry-standard design and prototyping tools like Figma is essential. Familiarity with analytics tools is also beneficial for data-informed design.

👥 Team Culture & Values

Operations Values:

• Build lasting customer trust: Designs should be reliable, intuitive, and solve real user problems, fostering trust in the Webflow platform.
• Win together: Collaborate effectively with cross-functional teams, sharing knowledge and supporting collective success in delivering user expansion features.
• Reinvent ourselves: Embrace new ideas and technologies (like AI) to push creative boundaries and improve existing processes and user experiences.
• Deliver with speed, quality, and craft: Maintain a high standard for design execution while working efficiently to meet product timelines.

Collaboration Style:

• Proactive and communicative, fostering strong partnerships with Product Management and Engineering.
• Open to feedback and constructive criticism, viewing it as an opportunity for improvement.
• Values diverse perspectives and seeks input from various team members to ensure well-rounded solutions.
• Emphasis on clear documentation and asynchronous communication to support a remote, global team.

📝 Enhancement Note: The company's core behaviors are directly applicable to the designer's role and should be reflected in their work and interactions. Demonstrating alignment with these values will be important during the interview process.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for a complex user base: Webflow serves a range of users from individuals to enterprises, requiring designs that cater to diverse needs and technical proficiencies.
• Balancing feature expansion with core usability: Introducing new collaboration features must not detract from the existing user experience or add unnecessary complexity.
• Driving user adoption of new features: Effectively communicating the value of new collaboration tools and guiding users through them.
• Navigating a rapidly scaling environment: Adapting to evolving priorities, processes, and team structures as the company grows.
• Integrating AI effectively: Exploring and implementing AI capabilities in a way that genuinely enhances the user experience without being intrusive or overly complex.

Learning & Development Opportunities:

• AI in Design: Gaining hands-on experience with applying AI technologies to product design challenges.
• User Growth Strategies: Developing expertise in designing for user acquisition, engagement, and retention.
• Collaboration Platform Design: Deepening knowledge in best practices for designing collaborative workflows and communication tools.
• Industry Conferences & Certifications: Opportunities to attend design conferences or pursue relevant certifications.
• Mentorship: Access to senior design leaders for guidance and career development.

📝 Enhancement Note: The challenges present opportunities for professional growth, particularly in areas like user growth strategy, AI integration, and navigating the complexities of a scaling tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used customer insights and data to significantly influence product direction. What was the outcome?" (Focus on data-driven decision-making and impact.)
• "Walk us through a complex design problem you solved for a collaborative feature. How did you balance user needs with business goals and technical constraints?" (Highlight problem-solving, collaboration, and iterative process.)
• "How do you approach designing for user expansion or increasing engagement on a platform? Can you share an example?" (Focus on growth-oriented design thinking.)
• "Given Webflow's focus on AI, how might you envision AI enhancing collaboration features on our platform?" (Assess forward-thinking and AI application.)
• "Describe your process for creating and presenting design specifications to engineering teams. How do you ensure clarity and successful implementation?" (Focus on communication and handoff.)

Company & Culture Questions:

• "Why Webflow? What interests you about our mission and product?" (Research Webflow's mission, values, and recent developments.)
• "How do you embody our core behaviors: Build lasting customer trust, Win together, Reinvent ourselves, and Deliver with speed, quality, and craft?" (Prepare specific examples.)
• "How do you typically collaborate with Product Managers and Engineers? What makes a successful cross-functional partnership?" (Demonstrate teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically, starting with the problem, your process, solutions, and outcomes.
• Narrative: Tell a compelling story about each project, emphasizing your role, the challenges, and the impact.
• Visuals: Use high-quality mockups, prototypes, and user flow diagrams.
• Data: Clearly present any data or metrics that demonstrate the success of your designs.
• Conciseness: Respect the allotted time, focusing on the most relevant projects and insights.
• Q&A: Be prepared to answer in-depth questions about your design choices, process, and collaboration.

📝 Enhancement Note: Be ready to discuss your design process in detail, emphasizing how you use data and collaborate with teams. For this role, showcasing experience with features that drive user growth or collaboration is key.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided Greenhouse link.
• Portfolio Preparation: Curate your portfolio to prominently feature projects that demonstrate your end-to-end design process, user research, data-informed decision-making, and successful feature launches. Prioritize projects related to collaboration, user growth, or complex platform interactions if available.
• Resume Optimization: Tailor your resume to highlight relevant experience in product design, user experience, collaboration, prototyping, and working with cross-functional teams. Quantify achievements with metrics where possible.
• Company Research: Thoroughly research Webflow's mission, values, product suite, and recent news. Pay attention to their emphasis on AI and the "Collaborate" pillar.
• Interview Practice: Practice articulating your design process, problem-solving approach, and how your skills align with Webflow's core behaviors and the specific requirements of the User Expansion team. Prepare to discuss your portfolio in detail.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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