Product Designer Pleno

📍 Job Overview

Job Title: Product Designer Pleno

Company: InstaCarro

Location: São Paulo, SP, Brazil

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2025-08-22

Experience Level: Mid-Level (Pleno)

Remote Status: On-site

🚀 Role Summary

• Drive product development from concept to implementation, creating user-centered solutions that align business objectives with user needs.

• Lead and execute discovery processes, including user interviews, qualitative/quantitative data analysis, and documentation of learnings to inform product strategy.

• Design intuitive and effective user interfaces, leveraging Figma for prototyping, spec definition, and user flow creation.

• Define key metrics and collaborate with Product Managers to track the success and impact of design initiatives.

📝 Enhancement Note: The role is described as "Pleno," indicating a mid-level position requiring demonstrated experience and the ability to work with autonomy, particularly in problem-solving and discovery phases. The emphasis on "user-centered design" and "discovery" suggests a strong focus on research and validation throughout the product lifecycle.

📈 Primary Responsibilities

• Define and prioritize product problems based on data analysis and stakeholder collaboration with Product Managers and other interested parties.

• Proactively identify product issues or areas for improvement within the workflow and user experience.

• Generate innovative design solutions that are both user-friendly and aligned with business goals.

• Articulate and defend design solutions with logical reasoning, supported by insights from discovery processes.

• Plan and execute discovery phases, including conducting user interviews and critically analyzing qualitative and quantitative data.

• Document discovery processes, findings, and learnings to ensure knowledge sharing and continuous improvement.

• Create detailed interface designs, prototypes, and specifications using Figma.

• Develop user flows and map out user journeys to ensure a seamless and intuitive user experience.

• Document the validation process for interface designs to ensure effectiveness.

• Define success metrics for design deliverables and monitor their impact in collaboration with Product Managers.

📝 Enhancement Note: The responsibilities highlight a holistic approach to product design, encompassing research, strategy, ideation, execution, and performance measurement. The emphasis on "discovery" and "problem-solving" suggests that this role requires a proactive and analytical mindset, going beyond purely visual design.

🎓 Skills & Qualifications

Education: Graduation in Design or a related field.

Experience:

• Proven experience in product design, with a focus on user-centered design principles.

• Demonstrated experience in conducting discovery processes, including user interviews and usability testing.

• Hands-on experience with prototyping and interface creation using Figma.

• Experience in designing user journeys and other design frameworks like "Job to be Done."

Required Skills:

• Product Design: Expertise in the end-to-end product design lifecycle.

• User-Centered Design (UCD): Deep understanding and application of UCD principles.

• Prototyping: Proficiency in creating interactive prototypes.

• Figma Mastery: Advanced skills in Figma for UI design, prototyping, and specification.

• User Interviews: Skilled in planning and conducting effective user interviews.

• Data Analysis: Ability to critically analyze qualitative and quantitative data to derive insights.

• Design Frameworks: Experience with frameworks like User Journey Mapping, Jobs-to-be-Done (JTBD), etc.

• No-Code Tools: Familiarity with no-code platforms for design or development.

• Usability Testing: Experience in planning and executing usability tests.

• Communication: Excellent verbal and written communication skills for articulating design decisions and findings.

• Problem Solving: Strong analytical and problem-solving capabilities.

• Collaboration: Ability to work effectively with cross-functional teams (PMs, Engineers, etc.).

• Documentation: Skill in documenting design processes, research findings, and specifications.

• Interface Design: Competence in creating intuitive and aesthetically pleasing user interfaces.

• Metrics Definition: Ability to define and track key performance indicators for design initiatives.

• Continuous Improvement: A mindset geared towards identifying and implementing process improvements.

Preferred Skills:

• Design System: Experience working with or contributing to design systems.

• UX Writing: Basic understanding or experience in UX writing principles.

• Analytics Tools: Proficiency with tools like Amplitude and Hotjar for user behavior analysis.

📝 Enhancement Note: The "Pleno" level implies that candidates should not only possess these skills but also demonstrate an ability to apply them autonomously and strategically. The preferred skills indicate areas where candidates can further differentiate themselves, showing a broader understanding of the product development ecosystem.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end product design projects, clearly illustrating your involvement from discovery and ideation to solution creation and interface design.

• Demonstrate a strong understanding of user needs through research synthesis and user interview summaries.

• Highlight your problem-solving process, detailing how you identified issues and developed design solutions.

• Include case studies that explain your design decisions, supported by data and user feedback.

• Present detailed examples of interface designs and interactive prototypes created in Figma.

• Show documentation of your discovery processes, including methodologies used and key learnings.

Process Documentation:

• Provide examples of how you document user research findings and synthesize qualitative and quantitative data.

• Showcase your approach to user journey mapping or other relevant design frameworks.

• Detail your process for creating and validating interface designs and prototypes.

• Illustrate how you collaborate with Product Managers and engineers during the design and implementation phases.

📝 Enhancement Note: A strong portfolio is critical for this role. It should not only display visual design skills but also evidence a robust understanding of the user research and discovery process, problem-solving methodologies, and the ability to measure the impact of design. The emphasis on Figma and discovery processes means the portfolio should actively showcase these capabilities.

💵 Compensation & Benefits

Salary Range: As a "Pleno" (Mid-Level) Product Designer in São Paulo, Brazil, a competitive salary range is estimated between R$ 7,000 to R$ 10,000 per month. This estimate is based on industry benchmarks for similar roles in the Brazilian market, considering the company's industry (automotive tech) and the specified benefits package.

Benefits:

• Vale Refeição (Meal Voucher): Provided via Flash Card for flexible meal purchases.

• Vale Transporte (Transportation Voucher): Provided via Flash Card for commuting expenses.

• Plano de Saúde (Health Plan): Comprehensive coverage through SulAmérica.

• Plano Odontológico (Dental Plan): Dental coverage also provided by SulAmérica.

• Plano de Saúde Pet (Pet Health Plan): Health coverage for pets.

• Empréstimo Consignado (Consigned Loan): Access to employee loans with payroll deduction.

• TotalPass & WellHub (formerly Gympass): Subscriptions for fitness and wellness activities, offering access to a wide range of gyms and services.

Working Hours: The standard working hours are 40 hours per week, typical for a full-time position. The on-site nature suggests adherence to a regular office schedule, but flexibility may be expected depending on project needs and team collaboration.

📝 Enhancement Note: The salary range is an estimate for São Paulo, Brazil, for a mid-level Product Designer. Actual compensation will depend on the candidate's specific experience, skills, and performance during the interview process. The benefits package is quite comprehensive, covering health, wellness, and financial flexibility, which are strong attractors for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: InstaCarro operates within the automotive technology sector, focusing on transforming the used car market through digital solutions. This industry is characterized by rapid innovation, a focus on customer experience, and the integration of technology to streamline complex processes. For a Product Designer, this means working in a dynamic environment where user experience directly impacts transaction volume and customer satisfaction.

Company Size: InstaCarro is a growing startup/scale-up, likely employing between 50-250 individuals based on typical growth trajectories for companies in this sector that are seeking mid-level talent. This size often implies a more agile, hands-on environment where individual contributions are highly visible and impactful.

Founded: While the founding date isn't provided, InstaCarro's presence and hiring activity suggest it's an established player in the Brazilian automotive tech scene, likely founded within the last 5-10 years, aiming to disrupt traditional models. This historical context can inform the company's culture – often a blend of entrepreneurial spirit and professionalized operations.

Team Structure:

• The Product Designer will likely be part of a Product team that includes Product Managers (PMs), other Designers (UX/UI, Product Designers), and potentially Researchers.

• They will report into a Head of Product, Design Lead, or a Senior Product Manager.

Methodology:

• InstaCarro likely employs agile methodologies (e.g., Scrum, Kanban) for product development, emphasizing iterative design and development cycles.

• A strong focus on data-driven decision-making is evident from the job description, suggesting the use of analytics tools (like Amplitude, Hotjar) and A/B testing.

• The emphasis on "discovery" and "continuous improvement" points to a culture that values user research, feedback loops, and iterative refinement of products and processes.

Company Website: instacarro.com

📝 Enhancement Note: Understanding InstaCarro's position as a disruptor in the automotive tech industry is key. This suggests a fast-paced, innovative environment where product design plays a pivotal role in shaping customer acquisition and retention. The company culture is likely driven by user-centricity, data, and a "move fast" mentality.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Pleno" (Mid-Level). This signifies a designer who has moved beyond entry-level tasks and can independently handle complex design challenges, contribute significantly to product strategy, and mentor junior team members. They are expected to own specific product areas or features from conception through launch and iteration.

Reporting Structure: The Product Designer Pleno will likely report to a Design Lead, Head of Product, or a Senior Product Manager. This structure provides guidance and mentorship while allowing for a high degree of autonomy in day-to-day tasks and project execution. Collaboration will be frequent with Product Managers, engineers, and other cross-functional teams.

Operations Impact: In a company like InstaCarro, product design has a direct and measurable impact on business operations and revenue. By creating intuitive and efficient user experiences, the Product Designer can:

• Improve customer acquisition rates by making the platform easy to understand and use.

• Increase conversion rates by optimizing user flows for key actions (e.g., selling a car, browsing inventory).

• Enhance customer satisfaction and loyalty, reducing churn and support costs.

• Streamline internal processes by designing user-friendly tools for operations teams.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like user research, interaction design, design systems, or even product strategy.

• Leadership Potential: As a Pleno designer, there’s a clear path towards Senior Product Designer or Design Lead roles, involving more strategic input, team mentorship, and ownership of larger product initiatives.

• Cross-functional Exposure: Working closely with PMs, engineers, marketing, and sales provides broad business understanding, valuable for career advancement into product management or leadership.

• Industry Expertise: Gaining deep knowledge of the automotive tech industry and its unique user needs and business challenges.

• Learning and Development: Access to benefits like TotalPass/WellHub encourages continuous personal and professional development, alongside potential company-sponsored training or conference attendance.

📝 Enhancement Note: The "Pleno" designation is crucial for setting expectations. Candidates should be ready to take ownership and contribute strategically, not just execute tasks. The growth opportunities are significant in a scale-up environment, offering rapid advancement and broad skill development.

🌐 Work Environment

Office Type: InstaCarro is an on-site role, implying a physical office environment in São Paulo. This setup typically fosters strong team cohesion, spontaneous collaboration, and a clear separation between work and personal life.

Office Location(s): The office is located at Rua Doutor Alceu de Campos Rodrigues, 486, São Paulo, SP, 04544-001. This address places the office in a professional business district, likely with good accessibility via public transport and proximity to amenities.

Workspace Context:

• Collaborative Environment: The on-site nature facilitates face-to-face collaboration, brainstorming sessions, and quick problem-solving with colleagues. This is particularly beneficial for design sprints and iterative feedback.

• Tools and Technology: Expect access to modern design tools (Figma is mandatory), collaboration platforms, and potentially analytics dashboards necessary for the role. The company likely provides a conducive technological setup for designers.

• Team Interaction: Designers will have regular opportunities to interact with their immediate design and product teams, as well as engineers, product managers, and potentially other departments, fostering a holistic understanding of the product development process.

Work Schedule: The job is full-time, likely adhering to standard business hours (e.g., Monday to Friday, 9 AM to 6 PM, with a lunch break). While the core hours are fixed for an on-site role, there might be some flexibility depending on team needs and project deadlines, particularly concerning work-life balance.

📝 Enhancement Note: The on-site requirement is a key differentiator. Candidates should be comfortable working from the São Paulo office and value the benefits of in-person collaboration. The specific location suggests a professional business setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review your resume and portfolio for basic qualifications and alignment with the role.

• Portfolio Presentation & Discussion: Expect a session where you present your portfolio, detailing your process, problem-solving approaches, and key contributions to specific projects. This is a critical stage to demonstrate your design thinking and communication skills.

• Technical/Skills-Based Interview: This may involve a design exercise or a deeper dive into your Figma proficiency, understanding of design frameworks, and experience with discovery methodologies.

• Cross-functional Interviews: You might meet with Product Managers, Engineers, or other team members to assess your collaboration style, problem-solving approach within a team context, and cultural fit.

• Final Interview: Potentially with a senior leader (e.g., Head of Product, CEO) to discuss your overall fit, strategic thinking, and long-term potential within InstaCarro.

Portfolio Review Tips:

• Curate Selectively: Showcase 2-4 of your strongest, most relevant projects that highlight your end-to-end design process, focusing on discovery, problem-solving, and impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you faced, your solutions, and the measurable outcomes. Use visuals effectively.

• Highlight Discovery: Emphasize your user research, interview techniques, data analysis, and how these insights informed your design decisions.

• Showcase Figma Skills: Include interactive prototypes and detailed mockups that demonstrate your proficiency in Figma for UI, UX, and specification.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success and business impact of your designs.

• Be Prepared for Questions: Anticipate questions about your design choices, trade-offs made, and how you handled specific challenges.

Challenge Preparation:

• Design Challenge: You might be given a hypothetical design problem to solve within a timeframe. Focus on defining the problem, outlining your approach, making reasonable assumptions, and presenting a clear solution with rationale.

• Process Explanation: Be ready to explain your design process in detail and how you adapt it to different project needs.

• Stakeholder Communication: Practice articulating your design rationale and defending your choices clearly and persuasively to both design and non-design stakeholders.

📝 Enhancement Note: The portfolio presentation and subsequent discussions are paramount. Candidates should prepare thoroughly to articulate their design thinking, process, and impact, demonstrating not just technical skill but also strategic contribution and collaborative ability.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for UI design, prototyping, and creating design specifications. Proficiency is a key requirement.

• No-Code Tools: Familiarity is a plus, potentially for rapid prototyping or specific feature development.

Analytics & Reporting:

• Amplitude: Preferred for product analytics, user behavior tracking, and data-driven decision-making.

• Hotjar: Preferred for understanding user behavior through heatmaps, session recordings, and user feedback.

CRM & Automation:

• While not directly listed for the designer, understanding how design impacts CRM and automation workflows (e.g., lead generation, customer onboarding) would be beneficial. Proficiency in any relevant internal tools used for project management or collaboration (e.g., Jira, Asana) is also a plus.

📝 Enhancement Note: Figma proficiency is non-negotiable. Experience with analytics tools like Amplitude and Hotjar is a strong differentiator, indicating an ability to connect design work to measurable business outcomes and user behavior insights.

👥 Team Culture & Values

Operations Values: InstaCarro promotes a culture centered around:

• User Focus: Prioritizing user needs and experiences in all product decisions. This means advocating for the user and ensuring solutions are intuitive and valuable.

• Teamwork & Collaboration: Working together to overcome obstacles, sharing knowledge, and supporting each other. The phrase "Juntos contra os obstáculos" (Together against obstacles) emphasizes this.

• Action & Execution: A "hands-on" and "fast-paced" approach ("Mão na massa e pé no acelerador"), suggesting a bias for action and efficient execution.

• Ambition & Innovation: Aiming to "change the rules of the game" and drive innovation with simplicity. This encourages creative thinking and a proactive approach to improving products and processes.

Collaboration Style:

• Cross-functional Integration: Designers are expected to collaborate closely with Product Managers and Engineers, integrating design insights into the product development lifecycle.

• Process Improvement: A culture that encourages continuous improvement means designers should be open to feedback, willing to iterate on their work, and contribute to refining team processes.

• Knowledge Sharing: Encouraging the sharing of learnings from user research, design validation, and data analysis to benefit the entire product team.

📝 Enhancement Note: The company values suggest a dynamic, user-centric, and execution-driven environment. Designers who are proactive, collaborative, and enjoy tackling challenges in a fast-paced setting will likely thrive here.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace: Keeping up with the fast-paced nature of a scale-up in the competitive automotive tech industry.

• Balancing User Needs and Business Goals: Effectively navigating the trade-offs between delivering optimal user experiences and meeting aggressive business objectives.

• Data Interpretation: Translating complex qualitative and quantitative data into actionable design insights.

• Cross-functional Alignment: Ensuring all stakeholders are aligned on design decisions and the overall product vision.

• Adapting to Evolving Technologies: Staying current with design tools, methodologies, and emerging technologies in the UX/UI space.

Learning & Development Opportunities:

• Deep Dive into Automotive Tech: Gaining specialized knowledge in a rapidly evolving industry.

• Product Strategy Influence: Opportunities to contribute significantly to product strategy and roadmap planning.

• Mentorship: Potential to learn from experienced Product Managers and senior designers.

• Skill Expansion: Developing skills in areas like UX writing, advanced analytics tools, or design system management.

• Exposure to Innovation: Being part of a company focused on innovation and disrupting traditional markets.

📝 Enhancement Note: The challenges are typical of a growth-stage tech company. The opportunity to learn and grow is significant, offering a chance to develop a strong career in product design within a specialized and impactful industry.

💡 Interview Preparation

Strategy Questions:

• Operations Strategy: "How would you approach defining the product strategy for a new feature aimed at increasing seller engagement on our platform?" Prepare to discuss discovery methods, user segmentation, and key metrics.

• Collaboration & Stakeholder Management: "Describe a time you had to convince stakeholders (e.g., PMs, engineers) about a design decision that differed from their initial vision. How did you approach it?" Focus on your communication style, data-driven arguments, and empathy.

• Problem-Solving: "Imagine our user retention rate is dropping for a specific segment. How would you diagnose the problem from a design perspective, and what steps would you take to find a solution?" Emphasize your structured approach, reliance on data and user feedback, and iterative design process.

Company & Culture Questions:

• Company Operations Culture: "What aspects of InstaCarro's company values resonate most with you, and how do you see yourself embodying them in your day-to-day work?" Research the values thoroughly and prepare examples.

• Team Dynamics: "How do you typically collaborate with Product Managers and Engineers? What’s your ideal working relationship with these roles?" Discuss your experience with agile teams and your preferred communication methods.

• Operations Impact Measurement: "How do you measure the success of your design work, and what metrics do you consider most important for a product like ours?" Be ready to discuss KPIs related to user engagement, conversion, satisfaction, and business outcomes.

Portfolio Presentation Strategy:

• Structure: Organize your presentation logically: Problem -> Your Role -> Process -> Solution -> Impact.

• Storytelling: Weave a narrative that highlights your journey through each project, emphasizing your critical thinking and decision-making.

• Metrics and Impact: Clearly present the results of your work, using data and quantitative outcomes to demonstrate the value you delivered.

• Figma Walkthrough: Be prepared to quickly navigate through your Figma prototypes or key screens to illustrate your design execution.

• Q&A Readiness: Anticipate questions about your design choices, trade-offs, and how you handle feedback.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills but also strategic thinking, problem-solving capabilities, and a deep understanding of user-centric methodologies. Articulating the "why" behind your design decisions and quantifying impact will be key.

📌 Application Steps

To apply for this Product Designer Pleno position:

• Submit your application through the provided link on the InstaCarro Recruitee platform.

• Portfolio Customization: Tailor your portfolio to specifically highlight projects demonstrating your experience in discovery, ideation, and interface creation using Figma. Select your strongest work that showcases your problem-solving process and user-centric approach.

• Resume Optimization: Ensure your resume clearly outlines your mid-level experience, focusing on achievements and responsibilities relevant to product design, user research, and Figma proficiency. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, problem-solving methodologies, and the impact of your work. Prepare to present your portfolio with confidence, focusing on storytelling and data-driven outcomes. Research InstaCarro's business and culture.

• Company Research: Familiarize yourself with InstaCarro's mission, values, and the automotive tech market. Understand their product offerings and how design contributes to their business goals. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.