Product Designer Pleno - Antifraude Internacional

📍 Job Overview

Job Title: Product Designer Pleno - Antifraude Internacional

Company: Experian

Location: São Paulo, São Paulo, Brazil

Job Type: Full-time

Category: Product Design / GTM Operations

Date Posted: April 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote OK, with potential for on-site collaboration in São Paulo)

🚀 Role Summary

• Drive the design and enhancement of international antifraud transactional platforms, focusing on user experience and business impact.

• Collaborate closely with cross-functional teams (Product, Engineering, Data, Business, Marketing) to deliver cohesive and robust digital solutions.

• Utilize a data-driven approach to inform design decisions, validate hypotheses, and continuously improve product performance.

• Lead user research initiatives and translate insights into actionable product improvements and strategic design directions.

• Contribute to the evolution of UX/Design System processes to ensure scalability and maintain high design quality standards.

📝 Enhancement Note: This role is positioned as a "Pleno" (Mid-Level) Product Designer, indicating a need for hands-on design skills combined with the ability to influence product strategy and contribute to process improvements. The international scope (North America and LATAM) implies a requirement for cultural awareness and language proficiency beyond Portuguese. The antifraud domain suggests a need for understanding complex systems and sensitive data.

📈 Primary Responsibilities

• Translate product strategy and user needs into intuitive and effective digital solutions for international antifraud platforms.

• Actively participate in the entire product development lifecycle, from initial discovery and research through to final delivery and iteration.

• Develop user flows, wireframes, interactive prototypes, and final interface designs in close collaboration with squads and business stakeholders.

• Partner with Product Managers and Engineering teams to influence and guide the user experience from concept to execution, ensuring alignment with business goals.

• Collaborate with Data, Marketing, and Business teams to ensure a user-centered design approach is embedded across all organizational levels.

• Facilitate co-creation sessions, workshops, A/B tests, and experiments to drive continuous product evolution and gather user feedback.

• Propose design enhancements based on rigorous analysis of product data, user research insights, and hypothesis validation.

• Contribute critical analysis and strategic input on usability and performance to product decision-making processes.

• Translate user research findings into tangible opportunities for product improvement and innovation.

• Serve as a design authority and advocate within the team, elevating design quality standards and fostering a user-centric culture.

• Co-create and refine UX processes and Design System components to ensure scalability and consistency across product deliveries.

• Prepare and present structured communications detailing progress, learnings, and explored design paths to various stakeholders.

📝 Enhancement Note: The responsibilities emphasize a holistic product design approach, encompassing research, ideation, prototyping, testing, and strategic contribution. The need to "co-create and evolve processes" and "act as a reference" suggests a role that also contributes to the team's operational excellence and best practices.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience.

Experience: 2 to 3 years of professional experience as a Product Designer, with a proven track record in digital product development.

Required Skills:

• Demonstrated experience in B2B digital products, particularly in customer onboarding and complex solution design.

• Proficiency in web/mobile interface design, prototyping, information architecture, and UX/UI best practices.

• Mastery of design and prototyping tools such as Figma, Maze, Hotjar, Amplitude, Dovetail, or comparable software.

• Hands-on experience conducting user research, validating hypotheses, analyzing product data, and making data-driven decisions.

• Strong analytical and critical thinking skills, with a deep empathy for understanding diverse user and business contexts.

• Data-driven mindset with experience defining, tracking, and analyzing product metrics to guide decisions and continuous improvement.

• Excellent communication, organizational, and proactive problem-solving abilities within agile and collaborative environments.

Preferred Skills:

• Familiarity with Artificial Intelligence and automation applied to product development.

• Experience in defining, managing, and evolving Design Systems.

• Understanding of antifraud transactional platforms and their specific user needs.

• Experience with A/B testing and experimentation frameworks.

• Ability to influence and inspire fellow designers, fostering a culture of continuous learning and improvement.

📝 Enhancement Note: The experience requirement "2 to 3 years" specifically targets a mid-level designer. The emphasis on B2B, complex solutions, and international user research, alongside tools like Amplitude and Dovetail, highlights the need for a designer experienced in enterprise-level product challenges. The language requirement is critical for the international aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of case studies showcasing your product design process from problem identification to solution delivery.

• Demonstrations of how you have translated user research and data insights into impactful design decisions.

• Examples of wireframes, user flows, interactive prototypes, and final UI designs for digital products.

• Evidence of collaboration with cross-functional teams (Product Managers, Engineers, Data Analysts) in past projects.

Process Documentation:

• Showcase your approach to user research methodologies, including qualitative and quantitative techniques.

• Illustrate your process for creating and iterating on information architecture and user flows.

• Present examples of how you have documented and evolved design systems or style guides.

• Detail your experience with A/B testing and experimentation design for product optimization.

📝 Enhancement Note: For a Product Designer role, a strong portfolio is paramount. The expectation is to see not just final designs, but the process behind them, demonstrating problem-solving skills, user-centricity, and the ability to collaborate and iterate. The "Pleno" level suggests the portfolio should exhibit strategic thinking beyond just executing UI tasks.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Mid-Level Product Designer in São Paulo, Brazil, with 2-3 years of experience in a global tech company, the estimated annual salary range is R$ 80,000 to R$ 130,000 BRL. This estimate accounts for the specialized antifraud domain, international scope, and the required technical and soft skills.

Benefits:

• Inclusive company culture that values diversity and well-being.

• Opportunities for professional development and career growth.

• Support for personal and professional well-being initiatives.

• Access to cutting-edge technology and innovative projects.

• Potential for remote work flexibility.

• Comprehensive health and wellness programs.

Working Hours:

Full-time, typically 40 hours per week. While the role is based in São Paulo, the "Remote OK" status suggests flexibility in work location, with potential for hybrid arrangements. The dynamic nature of product development may require occasional flexibility to meet project deadlines.

📝 Enhancement Note: Salary estimation is based on market data for similar roles in São Paulo, considering Experian's standing as a large, international tech company. The listed benefits are derived from the "Additional Information" section and general industry offerings for tech roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Experian operates in the Data & Analytics and Technology sectors, with a strong focus on credit risk analysis, identity verification, and fraud prevention. As a leading Datatech in Brazil, they leverage advanced technology to provide intelligence solutions.

Company Size: Experian is a large, global organization with 22,000 employees operating in 32 countries. In Brazil, they have over 4,000 employees. This size indicates a structured environment with established processes, but also opportunities for impact within specialized teams.

Founded: Experian's global operations are headquartered in Dublin, Ireland, and the company is publicly listed on the London Stock Exchange (EXPN), part of the FTSE 100 index. This indicates a stable, established company with a strong financial foundation.

Team Structure:

• The Product Designer will join a team focused on international antifraud solutions, specifically serving North America and LATAM markets.

• This team is likely structured within a broader Product Development department, with close ties to Product Management, Engineering, and Data Science functions.

Methodology:

• Experian emphasizes a "data-driven" approach, indicating that decisions are heavily influenced by analytics and metrics.

• Agile methodologies are likely employed, given the mention of "agile and collaborative environments" and "continuous improvement."

• The company promotes a user-centered design philosophy, aiming to understand and meet the real needs of their users.

Company Website: https://www.experian.com/careers/

📝 Enhancement Note: Experian's global presence and focus on data intelligence, particularly in risk and fraud, suggest a sophisticated and high-stakes operational environment. The company's emphasis on innovation and technology ("Datatech") implies a forward-thinking culture.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Pleno" (Mid-Level), requiring 2-3 years of dedicated experience. It signifies a designer who can work autonomously on defined tasks, contribute to strategic discussions, and begin to mentor more junior team members. The scope includes contributing to international product lines, offering exposure to diverse markets and complex challenges.

Reporting Structure: The Product Designer will likely report to a Design Lead, UX Manager, or Head of Product Development within the Brazilian operations or the specific product division. They will work in close collaboration with Product Managers and Engineering Leads within their assigned product squads.

Operations Impact: The Product Designer's work directly impacts the effectiveness and user adoption of Experian's antifraud platforms. By improving usability, clarity, and efficiency, they contribute to reducing fraud, enhancing customer trust, and ultimately supporting Experian's revenue generation and market leadership in risk management solutions. Their data-driven approach ensures that design investments are aligned with measurable business outcomes.

Growth Opportunities:

• Specialization: Develop deep expertise in antifraud technology, B2B SaaS product design, or international market UX.

• Leadership: Progress to Senior Product Designer, Lead Designer, or UX Manager roles, potentially managing teams or product areas.

• Skill Development: Gain exposure to AI/automation in product design, advanced analytics tools, and cross-cultural design practices.

• Cross-Functional Exposure: Deepen understanding of data science, engineering, and international business operations through close collaboration.

• Mentorship: Opportunities to mentor junior designers and contribute to the team's overall design maturity.

📝 Enhancement Note: The "Pleno" designation implies a step up from an entry-level role, with expectations of taking ownership and contributing strategically. The international aspect provides a unique growth path for product designers looking to expand their global perspective.

🌐 Work Environment

Office Type: Experian is a large corporation with a significant physical presence. While the role is listed as "Remote OK," it's likely that the São Paulo office is a modern, well-equipped corporate environment designed for collaboration. The company culture emphasizes well-being and inclusivity.

Office Location(s): The primary location mentioned is Av. das Nações Unidas, 14.401, São Paulo, Brazil. This is a prominent business district in São Paulo, suggesting an accessible and professional setting.

Workspace Context:

• The workspace is expected to be collaborative, with opportunities for in-person interaction with colleagues from Product, Engineering, and Data teams, particularly if opting for a hybrid model.

• Access to standard professional office technology and tools will be provided.

• Team interactions will likely involve a mix of digital collaboration tools and in-person meetings, fostering a dynamic exchange of ideas.

Work Schedule: The standard work schedule is full-time (40 hours per week). The "Remote OK" status offers flexibility in work location, allowing for a hybrid arrangement. Given the international scope and the nature of antifraud systems, there might be occasional requirements for flexibility to accommodate different time zones or critical project phases.

📝 Enhancement Note: The "Remote OK" status for a role based in São Paulo suggests a hybrid model is preferred or possible, allowing for flexibility. The specific office address points to a professional business environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Resumes and portfolios are reviewed for experience, skills, and fit with the role's requirements, particularly focusing on B2B product design and antifraud experience.

2. Initial Interview (Recruiter/Hiring Manager): A discussion about your background, motivation, and understanding of the Product Designer role, Experian, and the antifraud domain. Questions may cover your experience with user research and data-driven design.

3. Portfolio Presentation & Technical Interview: You will likely present a selection of your best work, walking through your design process for 1-2 case studies. Expect in-depth questions about your problem-solving approach, collaboration style, and how you've used data and user feedback to influence design outcomes. This is where your understanding of information architecture, UX/UI principles, and tool proficiency will be assessed.

4. Team/Cross-functional Interview: An opportunity to meet potential colleagues (e.g., Product Managers, Engineers) to assess cultural fit, collaboration style, and your ability to work effectively within an agile team. Questions might focus on how you handle disagreements, prioritize tasks, and communicate design decisions.

5. Final Interview (Senior Leadership): A final discussion to assess strategic thinking, long-term potential, and alignment with Experian's company values and vision, especially regarding international product development and antifraud solutions.

Portfolio Review Tips:

• Select Relevant Case Studies: Prioritize projects that demonstrate your experience with B2B products, complex user flows, data analysis, and ideally, any work related to risk, security, or financial services.

• Structure Your Narrative: For each case study, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the challenges faced, your solutions, and the impact/outcomes achieved. Use visuals effectively but focus on the story behind the design.

• Highlight Data-Driven Decisions: Specifically point out instances where data (user research, analytics, A/B tests) informed your design choices and led to measurable improvements.

• Showcase Collaboration: Explain how you worked with Product Managers, Engineers, and other stakeholders, demonstrating your ability to influence and integrate feedback.

• Demonstrate Tool Proficiency: Briefly mention the tools used (Figma, Amplitude, etc.) and how they facilitated your process.

• Prepare for International Context: Be ready to discuss how you would approach designing for users in North America and LATAM, considering cultural nuances and language differences.

Challenge Preparation:

• Be prepared for a design challenge, which might involve a take-home assignment or an in-interview exercise. This could be a redesign of a feature, a solution to a specific user problem, or a task requiring you to analyze a given scenario.

• Focus on demonstrating your end-to-end design process, including problem definition, research synthesis, ideation, and proposing a validated solution.

• Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: The interview process described aligns with standard practices for mid-level design roles in tech companies, emphasizing a thorough evaluation of design skills, process, and collaborative capabilities. The portfolio review is a critical component, requiring candidates to clearly articulate their impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and collaboration. Expect to use it extensively for creating wireframes, mockups, and interactive prototypes.

• Maze/Hotjar: For user testing, session recording, and heatmap analysis to gather qualitative and quantitative user feedback.

• Amplitude/Dovetail: For product analytics and user research insights. Amplitude is for behavioral analytics, while Dovetail is for organizing and synthesizing research data.

Analytics & Reporting:

• Amplitude: Core tool for understanding user behavior, tracking feature adoption, and analyzing conversion funnels.

• Hotjar: Provides visual data on user interactions (heatmaps, scroll maps) to identify usability issues.

• Dovetail: Useful for consolidating and analyzing qualitative research data from interviews and usability tests.

CRM & Automation:

• While not directly a designer's tools, understanding how products integrate with CRM systems (like Salesforce) and leverage automation for antifraud processes will be beneficial. Experience with platforms that manage customer data or automate workflows can be a plus.

📝 Enhancement Note: The listed tools (Figma, Maze, Hotjar, Amplitude, Dovetail) are industry standards for Product Designers focused on data-informed product development and user experience optimization. Proficiency in these is crucial.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using data, analytics, and user research to inform all design and product decisions.

• User Centricity: A commitment to understanding and meeting the needs of users, ensuring products are intuitive, effective, and valuable.

• Continuous Improvement & Agility: A culture that embraces iterative development, learning from feedback, and adapting quickly to changing requirements and market conditions.

• Collaboration & Teamwork: Encouraging cross-functional partnerships and open communication to achieve shared goals.

• Innovation: A drive to explore new technologies and approaches, particularly in the realm of AI and automation for antifraud solutions.

Collaboration Style:

• Cross-functional Integration: Designers work closely with Product Managers, Engineers, Data Analysts, and Business stakeholders, fostering a collaborative environment where diverse perspectives are valued.

• Iterative Feedback Loops: Regular touchpoints for design reviews, sprint demos, and feedback sessions to ensure alignment and continuous improvement.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings from research, and design insights across teams to elevate the collective understanding and skill level.

📝 Enhancement Note: Experian's stated values in the "Additional Information" section (inclusive culture, well-being, professional development) also inform the team culture. The focus on "data-driven" and "user-centered" design is paramount for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Antifraud Domain: Navigating the intricate rules, regulations, and technical complexities of fraud prevention requires continuous learning and a sharp analytical mind.

• Internationalization: Designing for diverse user groups across North America and LATAM involves understanding varying cultural norms, language nuances, and regulatory landscapes.

• Balancing User Needs with Business Goals: Effectively integrating user experience improvements with the stringent security and performance requirements of an antifraud platform.

• Rapid Technological Evolution: Staying abreast of advancements in AI, machine learning, and data analytics that are transforming the antifraud landscape.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen knowledge in antifraud technologies, data science, and AI applications in product design.

• Cross-Cultural Design Experience: Gaining hands-on experience designing for distinct international markets.

• Advanced Analytics Tools: Mastering sophisticated product analytics platforms to derive deeper user insights.

• Mentorship Programs: Access to experienced designers and product leaders for guidance and career development.

• Industry Conferences & Certifications: Support for attending relevant events and pursuing certifications to enhance expertise.

📝 Enhancement Note: The challenges highlight the specialized nature of the role, requiring continuous learning and adaptation. The growth opportunities are geared towards developing expertise in a high-demand field with international exposure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research and data analytics to significantly improve a product's performance or user experience. What was your process, and what were the key outcomes?" (Focus on demonstrating your data-driven approach and impact.)

• "How would you approach designing a new feature for an international antifraud platform, considering users in both North America and Brazil? What research methods would you prioritize?" (Assess your understanding of internationalization and user research.)

Company & Culture Questions:

• "What interests you about Experian, and specifically, this role in antifraud design for international markets?" (Showcase your research on the company and role.)

• "How do you contribute to a user-centric culture within a product team? Provide examples." (Demonstrate your advocacy for the user.)

Portfolio Presentation Strategy:

• Tell a Story: For each case study, frame it as a narrative: the problem, your journey to solve it, the solutions you designed, and the results.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., reduced error rates, increased conversion, improved task completion time).

• Explain Your "Why": Clearly articulate the rationale behind your design decisions, linking them back to user needs, data insights, and product goals.

• Showcase Process: Don't just show final screens. Include sketches, wireframes, user flows, and research findings to illustrate your thought process and iterative approach.

• Be Prepared for Deep Dives: Expect questions about specific design choices, trade-offs you made, and how you handled feedback.

📝 Enhancement Note: The interview preparation focuses on assessing core Product Designer competencies: strategic thinking, user empathy, data literacy, collaborative ability, and the capacity to articulate design impact, especially within a complex, international B2B context.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the Experian careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best represent your experience in B2B product design, user research, data-driven decision-making, and ideally, any relevant work in fintech or security. Ensure each case study clearly outlines the problem, your role, process, solutions, and measurable outcomes.

• Tailor Your Resume: Highlight keywords from the job description (e.g., Product Design, Antifraud, B2B, UX/UI, Figma, Amplitude, Data-Driven, International, Agile). Quantify your achievements with specific numbers and results.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on storytelling, articulating your thought process, and demonstrating your impact. Be ready to discuss your experience with international users and the antifraud domain.

• Research Experian: Understand their business, their role in the market, their technology stack, and their company culture. Be prepared to discuss how your skills and values align with theirs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.