Product Designer, Marketing Automation

📍 Job Overview

Job Title: Product Designer, Marketing Automation
Company: StackAdapt
Location: United States (Remote - North America)
Job Type: Full-Time
Category: Product Design / Marketing Technology Operations
Date Posted: 2025-08-14
Experience Level: Mid-Level (2-5 Years)
Remote Status: Remote Solely

🚀 Role Summary

• Design innovative products that empower marketers to reach, engage, and convert audiences with precision, leveraging AI-powered marketing platforms.
• Drive product vision and strategy by collaborating with cross-functional teams including Product Managers and Engineers, with a primary focus on a specific platform area.
• Conduct in-depth user research to translate user needs into elegant and effortless user experiences, ensuring continuous iteration and improvement.
• Visualize complex ideas and concepts through journey maps, wireframes, mockups, and prototypes to effectively communicate product development efforts to stakeholders and customers.
• Develop expertise in the ad-tech and programmatic media buying landscape, understanding market needs and competitive offerings to inform product strategy.

📝 Enhancement Note: While the title specifies "Product Designer," the emphasis on "Marketing Automation," "ad-tech," and "programmatic media buying" indicates a strong leaning towards designing user experiences within a complex MarTech/AdTech operations environment. This role requires a blend of user-centric design principles and a deep understanding of the operational workflows and challenges faced by digital marketers. The "Marketing Automation" aspect suggests a focus on designing tools and features that streamline campaign execution, data management, and performance analysis within the advertising technology space.

📈 Primary Responsibilities

• Design and deliver end-to-end user experiences for StackAdapt's marketing platform, focusing on areas such as campaign management, audience segmentation, reporting dashboards, and automation workflows.
• Collaborate closely with Product Managers to define product requirements, user stories, and design specifications, ensuring alignment with business objectives and customer needs.
• Partner with Engineering teams to ensure the feasibility and efficient implementation of designs, providing necessary design assets and guidance throughout the development lifecycle.
• Conduct qualitative and quantitative user research, including user interviews, usability testing, surveys, and data analysis, to identify pain points and opportunities for design improvement.
• Create and maintain comprehensive design documentation, including user flows, journey maps, wireframes, interactive prototypes, and high-fidelity mockups, utilizing modern design tools.
• Develop and advocate for design system components and best practices to ensure consistency, scalability, and efficiency across the product suite.
• Stay abreast of industry trends in ad-tech, programmatic advertising, AI in marketing, and user experience design to inform product strategy and innovation.
• Provide design feedback and potentially mentor junior designers, fostering a culture of design excellence and continuous improvement within the product team.

📝 Enhancement Note: The responsibilities highlight a need for a Product Designer who can navigate the complexities of the AdTech industry. The focus on "automation workflows" and "campaign management" suggests a direct involvement in designing the operational aspects of marketing technology, which is a key area for Revenue Operations and Sales Operations professionals who often manage or interact with these systems. The expectation to "visualize ideas" and "produce collateral" points to the need for strong documentation and communication skills, crucial for operations roles that rely on clear process definition.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, Human-Computer Interaction (HCI), Computer Science, or a related field, or equivalent practical experience.
Experience: 3+ years of progressive experience in end-to-end product design, with a proven track record of delivering successful digital products, preferably within B2B SaaS, MarTech, or AdTech environments.

Required Skills:

• Product Design Expertise: Demonstrated ability in visual design, interaction design, user research, and prototyping for complex B2B applications.
• User-Centricity: Deep understanding of design thinking, user-centered design principles, and a passion for solving complex user problems with elegant solutions.
• Design Tools Proficiency: Expertise in modern product design and prototyping tools such as Figma, Sketch, Adobe Creative Suite, InVision, or similar.
• Research & Analysis: Proven experience conducting user research (interviews, usability testing) and translating findings into actionable design recommendations.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to articulate design decisions clearly to cross-functional teams and stakeholders.
• Collaboration: Strong ability to collaborate effectively with Product Managers, Engineers, and other cross-functional teams in a fast-paced, remote-first environment.
• Design Systems: Familiarity with design systems, component libraries, and best practices for maintaining design consistency and scalability.
• Problem-Solving: Aptitude for tackling complex challenges and translating them into user-friendly and efficient design solutions.

Preferred Skills:

• Ad-Tech/MarTech Knowledge: Familiarity with the ad-tech ecosystem, programmatic media buying, marketing automation platforms, and related industry concepts.
• Product Analytics: Experience using product analytics tools like Pendo, Fullstory, Amplitude, or Mixpanel to inform design decisions and measure product performance.
• Inclusive Design: Understanding and application of inclusive design principles to create accessible and equitable user experiences.
• Programming Knowledge: Basic understanding of programming technologies and their implications on design implementation.
• Mentorship Experience: Prior experience providing design feedback or mentoring junior designers.

📝 Enhancement Note: The emphasis on "Ad-Tech," "programmatic media buying," and "marketing automation" is critical. Candidates with experience in these areas will have a significant advantage, as they understand the operational nuances of digital advertising campaigns, a core function for many revenue operations teams. Familiarity with product analytics tools is also highly valued in operations roles for data-driven decision-making.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 3 end-to-end product design projects, demonstrating a clear progression from problem identification to final solution.
• Projects should highlight your ability to tackle complex user problems within a B2B or technical domain, ideally related to marketing technology, advertising platforms, or workflow automation.
• Clearly articulate the user problem, your design process, the solutions you developed (wireframes, mockups, prototypes), and the impact/outcomes achieved, supported by data or user feedback.
• Visuals should include journey maps, user flows, wireframes, high-fidelity mockups, and interactive prototypes where applicable.
• Include examples of your work with design systems and your understanding of usability heuristics and inclusive design principles.

Process Documentation:

• Showcase examples of how you have documented your design process, user research findings, and design decisions. This could include sharing research reports, user personas, journey maps, or design specifications.
• Demonstrate an understanding of how your designs contribute to operational efficiency and user effectiveness within a product or system.
• Provide evidence of how you have iterated on designs based on feedback and data, highlighting a commitment to continuous improvement and performance optimization.

📝 Enhancement Note: For operations professionals, a portfolio that demonstrates process thinking, efficiency gains, and measurable impact is paramount. This section emphasizes the need for candidates to showcase not just aesthetic design skills but also their capacity to improve workflows, streamline user interactions, and contribute to the overall operational effectiveness of the software. The ability to articulate ROI and user adoption metrics will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Product Designer with 3-5 years of experience in the US tech market, particularly in remote North American roles for a company like StackAdapt, the estimated salary range would be $90,000 - $130,000 USD annually. This is a general estimate and can vary based on specific location within North America, the candidate's precise experience, and negotiation.

Benefits:

• Competitive salary package.
• 401k/RRSP matching for retirement savings.
• Generous Paid Time Off: 3 weeks vacation, 3 personal care days, 1 Culture & Belief day, and birthdays off.
• Comprehensive Mental Health Care: Access to a dedicated mental health care platform.
• Full Benefits: Health, dental, and vision insurance provided from day one.
• Work-from-Home Support: Reimbursements for home office expenses.
• Flexible Work Environment: Optional global WeWork membership for those seeking an alternative workspace.
• Professional Development: Robust training and onboarding, support for personal development initiatives (conferences, courses), and access to StackAdapt's programmatic courses and certifications.
• Mentorship: Opportunities for guidance from industry leaders.
• Parental Leave: An inclusive and supportive parental leave policy.
• Supportive Culture: A friendly, welcoming, and collaborative work environment.
• Social Engagement: Participation in company social and team events.

Working Hours: The standard working hours are typically 40 hours per week, aligning with North American business hours for effective collaboration. Flexibility may be available, but core hours are expected for team synchronization and cross-functional meetings.

📝 Enhancement Note: The salary range is estimated based on general market data for Product Designers in North America, considering the company's likely compensation philosophy for a mid-level role in the tech industry. The benefits package is comprehensive and reflects a company that invests in employee well-being and professional growth, which is attractive to operations professionals seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Digital Advertising, Marketing Technology (MarTech), Software as a Service (SaaS). StackAdapt operates within the competitive AdTech landscape, providing a platform that leverages AI and automation for digital advertising campaigns.
Company Size: StackAdapt is a growing company with a significant employee base, indicated by its recognition as a "Best Place to Work" and its numerous awards. This suggests a mid-to-large-sized organization with established processes but still retaining a dynamic startup culture. This size offers opportunities for impact without being lost in a massive corporate structure.
Founded: StackAdapt was founded in 2013. This history suggests a mature company that has navigated market changes and scaled its operations, building a solid foundation in the AdTech space.

Team Structure:

• The Product Design team is likely integrated within product development squads, working closely with Product Managers and Engineers.
• Designers may specialize in specific product areas or work across multiple modules depending on project needs and individual strengths.
• Collaboration extends beyond the immediate product team to include stakeholders from Marketing, Sales, and Customer Success to gather insights and validate designs.
• Reporting lines would typically be to a Head of Product Design or a Director of Product.

Methodology:

• Data-Driven Decisions: StackAdapt emphasizes AI and automation, suggesting a strong reliance on data analytics and performance metrics to inform product strategy and design iterations.
• Agile Development: Like most tech companies, StackAdapt likely utilizes agile methodologies for product development, promoting iterative design, continuous feedback, and rapid deployment.
• User-Centric Approach: The company's commitment to user experience and customer feedback indicates a user-centric design methodology, prioritizing user needs and satisfaction.
• Collaboration and Communication: The remote-first nature and emphasis on "best places to work" awards suggest a culture that values open communication, feedback sharing, and strong cross-functional collaboration.

Company Website: https://www.stackadapt.com/

📝 Enhancement Note: Understanding StackAdapt's position as a leader in AdTech and its AI-driven approach is crucial for a Product Designer. This context helps in understanding the complexity of the problems they are solving and the types of operational efficiencies their platform aims to provide. The company's culture, as indicated by its awards and remote-first policy, suggests a progressive and employee-focused environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Product Designer, typically requiring 2-5 years of focused experience. In an operations context, this translates to a professional who can independently manage design projects, contribute to strategic product discussions, and mentor more junior team members. The designer is expected to have a solid grasp of design principles and tools, with a growing ability to influence product direction.
Reporting Structure: The Product Designer will likely report to a Senior Product Designer, Design Lead, or Head of Product Design. They will work within cross-functional "squads" or "pods" alongside Product Managers, Engineers, and QA testers.
Operations Impact: This role has a direct impact on the usability and efficiency of StackAdapt's platform, which is critical for its customers' marketing operations. By designing intuitive and powerful tools for campaign management and automation, the Product Designer directly contributes to customer success, retention, and the company's ability to scale its offerings. A seamless user experience in AdTech translates directly into more efficient campaign execution and better ROI for marketers.

Growth Opportunities:

• Design Specialization: Opportunities to deepen expertise in specific areas of the platform, such as campaign automation, performance analytics, or audience management.
• Leadership Development: Potential to grow into a Senior Product Designer role, leading design initiatives, mentoring junior designers, and contributing more significantly to product strategy.
• Cross-Functional Experience: Exposure to various departments (Product, Engineering, Marketing, Sales) can broaden understanding of the business and open doors to related roles.
• Industry Expertise: Continuous learning in AdTech and AI provides valuable domain knowledge, enhancing career prospects within the MarTech/AdTech industry.
• Skill Expansion: Opportunities to learn and apply new design methodologies, tools, and technologies.

📝 Enhancement Note: For operations professionals, understanding how a design role contributes to the overall operational efficiency of the company and its clients is key. This role offers a path to influence how marketing operations are performed through technology. The growth opportunities align with typical career progression in product development, with potential to move into leadership or specialized roles.

🌐 Work Environment

Office Type: StackAdapt is a remote-first company. This means the primary work environment is home-based, with the option to utilize co-working spaces.
Office Location(s): While the company is remote-first, they are open to candidates located anywhere in North America. This allows for a geographically diverse team and talent pool.

Workspace Context:

• Remote Collaboration: The environment necessitates strong digital collaboration tools and practices to maintain team cohesion and productivity. Expect reliance on video conferencing, instant messaging, and project management platforms.
• Technology Access: Employees are provided with work-from-home reimbursements, suggesting the company supports equipping home offices with necessary technology and ergonomic setups.
• Team Interaction: Opportunities for team interaction will primarily be virtual, through scheduled meetings, virtual social events, and informal check-ins. The optional WeWork membership might offer some in-person interaction opportunities for those who choose to use it.

Work Schedule: The standard work schedule is generally aligned with North American business hours to facilitate collaboration across time zones. While remote-first often implies flexibility, core hours are usually expected to ensure team synchronicity for meetings and collaborative work.

📝 Enhancement Note: The remote-first nature is a significant factor. Operations professionals often thrive in environments that allow for focused work, and remote settings can be ideal for this, provided there are robust communication and collaboration structures in place. The emphasis on WFH reimbursements and optional WeWork suggests a commitment to supporting diverse working needs.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and portfolio through the provided link.
• Recruiter Screen: An initial conversation with a recruiter to assess basic qualifications, cultural fit, and interest in the role.
• Hiring Manager Interview: A deeper dive into your experience, design process, and understanding of product design principles, likely with the hiring manager for the Product Design team.
• Portfolio Presentation & Design Challenge: A session where you present your portfolio, highlighting key projects and your design process. This may be accompanied by a take-home design challenge or an in-interview design exercise focused on solving a specific product problem relevant to StackAdapt's platform.
• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other stakeholders to assess collaboration skills and technical understanding.
• Final Interview/Offer: A final discussion, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Storytelling is Key: Structure your portfolio presentations around compelling narratives. Clearly define the problem, your role and process, the solutions you designed, and the measurable impact or outcome.
• Showcase Process, Not Just Polish: While polished final mockups are important, demonstrate your thinking process through user flows, wireframes, research insights, and iterations. Explain why you made certain design decisions.
• Highlight Operations Relevance: If possible, include projects that demonstrate an understanding of workflow optimization, efficiency improvements, or complex system design. For this role, showcasing experience with B2B SaaS, MarTech, or AdTech is highly beneficial.
• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs. This could be in terms of user adoption, task completion rates, conversion improvements, or reduced support tickets.
• Tailor to StackAdapt: Research StackAdapt's platform, target audience, and industry. Be prepared to discuss how your skills and experience align with their specific needs and challenges.

Challenge Preparation:

• Understand the Domain: Familiarize yourself with AdTech, programmatic advertising, and marketing automation concepts. Research StackAdapt's product and competitors.
• Focus on User Problems: For any design challenge, start by deeply understanding the user problem and the business context.
• Communicate Your Assumptions: Clearly state any assumptions you make during the challenge.
• Structure Your Solution: Organize your approach logically, outlining your research, ideation, design choices, and potential next steps.
• Practice Presentation: Rehearse presenting your work concisely and effectively, as you'll need to explain your rationale clearly.

📝 Enhancement Note: The interview process emphasizes practical application and communication, which are vital for operations roles. A strong portfolio that demonstrates problem-solving within a technical or workflow-oriented context will be highly valued. The advice on storytelling and quantifying impact is directly applicable to showcasing operational achievements.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision. Proficiency in at least one modern design tool like Figma is expected.
• User Research & Testing: Tools for conducting remote user interviews, usability testing platforms (e.g., UserTesting.com, Lookback), and survey tools (e.g., SurveyMonkey, Typeform).
• Collaboration & Project Management: Slack, Jira, Confluence, Asana, Trello, Miro for real-time communication, task tracking, documentation, and collaborative ideation.

Analytics & Reporting:

• Product Analytics: Pendo, Fullstory, Amplitude, Mixpanel, Google Analytics. Experience with these tools is considered an asset for understanding user behavior and informing design decisions.
• Data Visualization: Tableau, Power BI (less common for designers but useful for understanding data).

CRM & Automation:

• While not a direct requirement for the designer, understanding the role of CRM (e.g., Salesforce) and Marketing Automation Platforms (e.g., HubSpot, Marketo, Pardot) in the broader MarTech ecosystem is beneficial. This informs the context in which StackAdapt's platform operates.

📝 Enhancement Note: A Product Designer in this role needs to be proficient in design software and increasingly familiar with tools used for user research, analytics, and collaboration. Understanding the broader MarTech stack, including CRM and marketing automation platforms, provides context for the operational challenges users face and the value StackAdapt delivers. Skills in product analytics tools are particularly valuable for data-driven design.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving the needs of marketers and advertisers, ensuring the platform delivers tangible value and efficiency.
• Innovation & AI: Embracing cutting-edge technology, particularly AI and automation, to drive product development and deliver superior solutions.
• Collaboration & Transparency: Fostering an open and communicative environment where ideas are shared freely, feedback is constructive, and cross-functional teamwork is paramount.
• Data-Driven Decision Making: Utilizing data and analytics to inform design choices, measure impact, and drive continuous improvement across the product.
• Excellence & Continuous Learning: A drive for high-quality design, a commitment to professional growth, and a passion for staying ahead of industry trends.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with Product Managers and Engineers, participating actively in all stages of the product development lifecycle.
• Feedback-Oriented: A culture that encourages proactive feedback exchange, constructive criticism, and a willingness to iterate based on input from various stakeholders.
• Shared Ownership: A collaborative approach where team members feel a sense of shared ownership over the product's success, working together to overcome challenges and achieve common goals.
• Empowerment and Autonomy: While collaboration is key, designers are likely given a degree of autonomy to own their design areas and drive solutions forward.

📝 Enhancement Note: The company values emphasize a blend of technological innovation, user-centricity, and collaborative execution, which are all critical for success in operations-adjacent roles. For operations professionals, understanding these values helps in assessing cultural alignment and how decisions are made within the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• AdTech Complexity: Navigating the intricate and rapidly evolving AdTech landscape, understanding its technical nuances, and designing intuitive solutions for complex workflows.
• Balancing User Needs and Business Goals: Effectively translating diverse user requirements and business objectives into cohesive and effective designs.
• Remote Collaboration Effectiveness: Maintaining strong communication, collaboration, and team cohesion in a remote-first environment.
• Rapid Iteration and Market Dynamics: Adapting designs quickly to changing market demands, competitive pressures, and new technological advancements.
• Data Interpretation: Effectively leveraging product analytics data to inform design decisions and measure the impact of design changes.

Learning & Development Opportunities:

• AdTech Expertise: Deepen knowledge of programmatic advertising, AI in marketing, and the broader MarTech ecosystem through hands-on experience and company-provided resources.
• Design Skill Enhancement: Opportunities to refine skills in user research, interaction design, visual design, and design systems through challenging projects and feedback.
• Cross-functional Exposure: Gain a holistic understanding of product management, engineering, and business strategy by working closely with these teams.
• Mentorship: Benefit from guidance from experienced industry leaders within StackAdapt.
• Professional Certifications: Access to training for StackAdapt's programmatic courses and certifications, enhancing professional credentials.

📝 Enhancement Note: Identifying potential challenges and growth opportunities is essential for operations professionals to gauge the role's suitability and potential for development. This role offers significant opportunities to build expertise in a high-demand industry while developing core design and collaboration skills.

💡 Interview Preparation

Strategy Questions:

• Product Strategy: "How would you approach designing a new feature for our campaign automation workflow? What user problems would you prioritize?" (Focus on your process, research, and prioritization skills.)
• Collaboration: "Describe a time you had to work closely with engineers and product managers to bring a design to life. What were the key challenges and how did you overcome them?" (Highlight your communication and teamwork.)
• Problem-Solving: "Walk us through a complex design problem you solved. What was the situation, your approach, and the outcome?" (Use a structured STAR method, emphasizing your design thinking and impact.)

Company & Culture Questions:

• Company Understanding: "What do you know about StackAdapt and the AdTech industry? How does our mission align with your career goals?" (Demonstrate your research and genuine interest.)
• Team Dynamics: "How do you prefer to receive feedback on your designs, and how do you provide constructive feedback to others?" (Showcase your collaborative and growth mindset.)
• Impact Measurement: "How do you measure the success of your designs? Can you provide an example of a design that had a significant positive impact?" (Focus on data-driven outcomes and ROI.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story, guiding the interviewers through your design journey for each project.
• Focus on Process: Emphasize your thought process, research methods, and iterative steps, not just the final visuals. Explain the "why" behind your decisions.
• Highlight Key Contributions: Clearly articulate your specific role and contributions within each project, especially if it was a collaborative effort.
• Quantify Results: Whenever possible, use metrics and data to demonstrate the impact of your designs on user behavior, efficiency, or business outcomes.
• Prepare for Q&A: Anticipate questions about your design choices, challenges, and potential alternative solutions. Be ready to discuss how your work aligns with StackAdapt's goals.

📝 Enhancement Note: Preparing for these types of questions requires not only design expertise but also an understanding of how design contributes to business objectives and operational efficiency. Operations professionals often excel at articulating process and impact, skills that are directly transferable to this interview preparation.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your resume and a link to your comprehensive design portfolio through the StackAdapt careers portal.
• Portfolio Customization: Ensure your portfolio clearly showcases 2-3 end-to-end design projects that highlight your ability to solve complex user problems, ideally in B2B SaaS, MarTech, or AdTech contexts. Emphasize your design process, user research, and quantifiable outcomes.
• Resume Optimization: Tailor your resume to highlight experience in product design, user research, cross-functional collaboration, and any familiarity with marketing automation, ad-tech, or data analytics tools. Use keywords from the job description.
• Company Research: Thoroughly research StackAdapt, its platform, its competitors, and its company culture. Understand their mission and how design contributes to their success in the AdTech space.
• Interview Preparation: Practice articulating your design process, problem-solving skills, and the impact of your work using the STAR method. Be prepared to present your portfolio and potentially engage in a design exercise.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.