Product Designer - Internal Apps

📍 Job Overview

Job Title: Product Designer - Internal Apps Company: Picnic Location: Amsterdam, North Holland, Netherlands Job Type: Full-time Category: Product Design / UX Design Date Posted: September 22, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: On-site

🚀 Role Summary

• Design and build internal applications and tools that support Picnic's unique supply chain operations, focusing on improving the work-life of colleagues.
• Drive end-to-end product design processes, from initial problem definition and user research to polished UI implementation and comprehensive documentation.
• Collaborate closely with product teams and developers to ensure high-quality implementation and a seamless, user-centered experience across a variety of enterprise tools.
• Contribute to the evolution and maintenance of Picnic's design system to ensure a consistent visual language and user experience across all internal products.

📝 Enhancement Note: While this role is for a Product Designer, the emphasis on "internal apps" and "supply chain" suggests a strong need for understanding B2B or enterprise user needs, process optimization, and the impact of design on operational efficiency. This aligns with operational thinking, requiring a focus on usability, clarity, and task completion for internal users.

📈 Primary Responsibilities

• Own the complete design lifecycle for internal products, from conceptualization to final UI, ensuring clarity, usability, and consistency across all tools.
• Conduct qualitative research and user testing, in collaboration with the UX research team, to inform design decisions and validate user-centered solutions.
• Navigate and understand complex internal systems to create user experiences that effectively balance business objectives with the needs of Picnic colleagues.
• Work in close partnership with software developers to ensure accurate and high-fidelity implementation of designs, maintaining a seamless user experience.
• Contribute actively to the ongoing development and refinement of Picnic's design system, promoting a unified visual language and interaction patterns.
• Document design processes, user flows, and UI specifications clearly to facilitate understanding and implementation by development teams and stakeholders.
• Iterate on designs based on user feedback, performance metrics, and evolving business requirements to continuously improve internal applications.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage complexity and drive projects independently, akin to an operations specialist focused on process improvement and system efficiency. The emphasis on "end-to-end" ownership and close collaboration with developers requires strong project management and communication skills, crucial in operations environments.

🎓 Skills & Qualifications

Education: Master’s Degree in a relevant design field (e.g., Interaction Design, Human-Computer Interaction, Graphic Design, or a related discipline).

Experience: Minimum of 3 years of professional experience in UX Design, Product Design, or a similar role, with a proven track record of designing B2B or enterprise applications.

Required Skills:

• Product Design Expertise: Demonstrated ability to design user-centric products from concept to launch.
• User Experience (UX) Principles: Strong understanding of UX research methodologies, usability testing, and user-centered design principles.
• Figma Proficiency: Advanced skills in Figma for wireframing, prototyping, UI design, and design system management.
• UI Concept Sketching: Ability to quickly sketch and visualize UI concepts with a keen eye for detail and aesthetic consistency.
• Qualitative Research: Experience in conducting and utilizing qualitative research to inform design decisions.
• B2B/Enterprise Design: Proven experience designing applications for business or enterprise users, understanding their specific needs and workflows.
• Design System Contribution: Experience contributing to or maintaining design systems, ensuring visual consistency and efficient design workflows.
• End-to-End Project Ownership: Ability to manage design projects independently from problem definition through to final implementation.
• Developer Collaboration: Skill in working collaboratively with engineering teams to ensure design integrity.
• English Fluency: Excellent written and verbal communication skills in English.
• EU Work Permit: Holder of a valid EU work permit.

Preferred Skills:

• Experience with data visualization tools for understanding user behavior analytics.
• Familiarity with agile development methodologies and working within cross-functional teams.
• Understanding of supply chain or logistics operations to inform design decisions for internal tools.
• Experience with user journey mapping and service design principles.

📝 Enhancement Note: The requirement for a Master's degree and 3+ years of experience indicates a mid-level to senior-leaning role within the design function. The "B2B or enterprise apps" experience is critical, signaling a need for designers who can handle complex workflows and business logic, similar to operations professionals who manage intricate business processes.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Product Design Case Studies: Showcase 2-3 detailed case studies demonstrating the end-to-end design process for internal or enterprise-level applications.
• Problem Definition & Solution: Clearly articulate the user or business problem addressed in each case study and how your design solutions solved it.
• Process & Methodology: Detail the design process followed, including research, ideation, wireframing, prototyping, user testing, and iteration.
• Figma Work Samples: Include examples of Figma files, prototypes, or design systems components to demonstrate proficiency.
• User-Centered Approach: Evidence of how user research and feedback influenced design decisions and outcomes.
• Business Impact: Where possible, illustrate the impact of your designs on user efficiency, business goals, or operational improvements.

Process Documentation:

• Candidates are expected to be able to articulate their design process clearly, including how they document user flows, UI specifications, and design system guidelines.
• The ability to maintain consistency and clarity in documentation is essential for seamless collaboration with development teams.

📝 Enhancement Note: For a design role focused on internal applications, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but a deep understanding of user workflows, problem-solving, and the ability to translate complex requirements into intuitive interfaces. This mirrors the need for operations professionals to document processes and demonstrate how they improve efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry standards for a Product Designer with 3+ years of experience in Amsterdam, the estimated salary range is €55,000 - €75,000 per year. This range can vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Fresh Lunch, Coffee, and Snacks: Daily catered lunches and access to coffee/snacks provided in the office.
• Health Insurance Discount: A discount of 5%-15% on CZ health insurance packages.
• Bike Plan: Option to rent-to-own a new (e)bike at a discounted rate through Lease a Bike.
• Relocation Assistance: Support for international moves, including flight costs for self and family, first month's rent, moving costs (up to €2000), and assistance with the 30% tax ruling.
• Learning & Development: Opportunities for personal growth through Lepaya courses, Academy trainings, and free access to psychologists and courses via OpenUp.
• 25 Holidays: Annual paid time off.
• Travel Expense Coverage: Reimbursement for travel expenses.
• Pension Plan: Company-sponsored pension plan.
• Phone and Laptop Provided: Company-issued mobile phone and laptop.

Working Hours: A standard full-time work week of approximately 40 hours, with the flexibility often found in tech companies for core working hours.

📝 Enhancement Note: The salary estimate is based on general market data for Product Designers in Amsterdam with the specified experience level, considering the tech industry and cost of living. The comprehensive benefits package, particularly the relocation support and learning opportunities, is attractive for professionals seeking a stable and supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Technology / Logistics - Picnic is a tech company revolutionizing grocery delivery with its own technology stack and operational model. Company Size: Picnic is a rapidly growing scale-up, likely employing hundreds to over a thousand employees, offering a dynamic and fast-paced environment. Founded: Picnic was founded in 2015, indicating a relatively young company with a strong focus on innovation and disruption.

Team Structure:

• The Internal Products Design team is part of a broader UX guild at Picnic, which spans various product areas from logistics and automation to e-commerce platforms.
• Designers work within dedicated product teams, collaborating closely with Product Managers, Engineers, and Researchers.
• The UX guild structure promotes cross-functional learning, alignment, and shared best practices.

Methodology:

• Data-Driven Design: Decisions are informed by qualitative research, user feedback, and potentially quantitative data analysis of user behavior within internal tools.
• Agile Development: Likely operates within agile or similar iterative development frameworks, requiring designers to be adaptable and responsive to change.
• User-Centricity: A strong emphasis on understanding and solving user problems, even for internal tools, to improve productivity and user satisfaction.
• In-House Development: The company's philosophy of building everything in-house means designers have significant influence and visibility across the entire product ecosystem.

Company Website: trypicnic.com

📝 Enhancement Note: Picnic's culture is characterized by innovation, speed, and a hands-on approach to building technology. For a designer, this means being comfortable with rapid iteration, a high degree of autonomy, and the ability to influence product direction. The "in-house" development model is a key differentiator, offering designers direct impact on operational tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, responsible for owning specific product areas within the internal tools portfolio. It requires a solid foundation in design principles and the ability to work independently.

Reporting Structure: The Product Designer will likely report to a Lead Product Designer or Head of UX, and will be embedded within specific product development squads, working closely with a Product Manager and engineering team.

Operations Impact: The work of the Internal Products Design team directly impacts the efficiency, usability, and satisfaction of Picnic's internal workforce. Well-designed tools can lead to reduced errors, faster task completion, and improved operational throughput across the entire supply chain.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas of UX/Product Design, such as complex enterprise systems, data visualization, or design system management.
• Product Ownership: Take on ownership of larger or more critical internal product areas, leading design strategy and execution.
• Mentorship: Receive mentorship from experienced designers and researchers within the UX guild, and potentially mentor junior designers as experience grows.
• Cross-Functional Learning: Gain exposure to various aspects of the business, including logistics, automation, and e-commerce, through collaboration with different product teams.
• Leadership Potential: Develop leadership skills by influencing product direction, championing user needs, and contributing to the evolution of design practices at Picnic.

📝 Enhancement Note: The growth path for a Product Designer at a company like Picnic often involves increasing scope of responsibility, specialization, and potential transition into leadership roles or senior individual contributor positions. The exposure to diverse operational areas provides a unique opportunity for holistic product thinking.

🌐 Work Environment

Office Type: Picnic likely offers a modern, collaborative office environment in Amsterdam, designed to foster innovation and teamwork.

Office Location(s): The role is based in Amsterdam, North Holland, Netherlands, a vibrant hub for tech companies. Specific office details are typically provided during the interview process.

Workspace Context:

• Collaborative Spaces: Expect open-plan areas, meeting rooms, and dedicated project spaces to facilitate team collaboration.
• Design Tools & Technology: Access to industry-standard design software (Figma), collaboration tools, and potentially user research labs or equipment.
• Team Interaction: Opportunities for regular interaction with designers, researchers, product managers, and engineers, fostering a strong sense of team and shared purpose.

Work Schedule: While a standard 40-hour week is typical, Picnic, like many tech companies, may offer some flexibility in working hours, allowing for focused work periods and team collaboration as needed. The on-site nature of the role emphasizes in-person teamwork and cultural immersion.

📝 Enhancement Note: The on-site requirement in Amsterdam suggests an environment that values in-person collaboration, spontaneous ideation, and direct team interaction, which can be highly beneficial for complex design challenges and building a strong team culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by a recruiter or hiring manager to assess basic qualifications and design experience.
• Portfolio Presentation & Discussion: A session where you present your case studies, discuss your design process, and answer questions about your approach to problem-solving and user needs.
• Technical/Design Challenge: Potentially a small design exercise or a discussion on how you would approach a specific internal product challenge, evaluating your Figma skills, problem-solving, and conceptual thinking.
• Team Interviews: Meetings with potential team members (other designers, developers, product managers) to assess collaboration style, communication skills, and cultural fit.
• Hiring Manager Interview: A final conversation with the hiring manager to discuss overall fit, career aspirations, and the role's strategic importance.

Portfolio Review Tips:

• Curate Thoughtfully: Select 2-3 strong case studies that best represent your skills and experience relevant to enterprise/B2B app design.
• Tell a Story: Structure each case study to clearly communicate the problem, your process, your role, the challenges, your solutions, and the outcomes or learnings.
• Show, Don't Just Tell: Use visuals (wireframes, mockups, prototypes) effectively to illustrate your design thinking and final output. Explain why you made certain design decisions.
• Highlight Figma Skills: Be prepared to showcase your proficiency in Figma, including your approach to components, prototyping, and design systems.
• Focus on Impact: Quantify or describe the impact of your work whenever possible, linking it to user benefits or business objectives.

Challenge Preparation:

• Understand Picnic's Context: Research Picnic's business model, their approach to internal tools, and their mission to understand the operational landscape.
• Review Design Principles: Familiarize yourself with general UX best practices for enterprise applications, focusing on clarity, efficiency, and task completion.
• Practice Articulation: Be ready to clearly articulate your design process, rationale behind decisions, and how you handle feedback and collaboration.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge means candidates must be prepared to demonstrate their practical design skills and strategic thinking rather than just theoretical knowledge. This is common for roles requiring tangible output and problem-solving capabilities, similar to operations roles that require process execution and improvement demonstration.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, prototyping, and design system management.
• Prototyping Tools: Likely integrated within Figma or other tools for interactive user flow demonstration.

Analytics & Reporting:

• User Analytics Platforms: Potentially tools like Amplitude, Mixpanel, or internal dashboards to understand user behavior within the apps.
• Data Visualization Tools: For analyzing user data and presenting insights to stakeholders.

CRM & Automation:

• While not directly a design tool, understanding how internal apps integrate with or support CRM and automation workflows is beneficial.
• Project Management Tools: Such as Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. Experience with analytics tools is a plus, as it indicates an ability to measure design impact and iterate based on data, a key aspect of operational efficiency.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of Picnic's internal users to enhance their daily work.
• Collaboration: Strong emphasis on teamwork, open communication, and cross-functional partnerships with product managers, engineers, and researchers.
• Continuous Improvement: A culture of iteration and constant refinement, believing that designs are never truly "finished" but always evolving.
• Impact-Driven: Focus on creating designs that deliver tangible improvements in efficiency, usability, and overall operational effectiveness.
• Innovation: Encouragement to explore new ideas, challenge the status quo, and find creative solutions to complex problems.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated members of product teams, working closely with developers and product managers throughout the development cycle.
• Feedback Exchange: An open environment for giving and receiving constructive feedback to ensure high-quality design output.
• Knowledge Sharing: Participation in the UX guild and internal design discussions to share learnings, best practices, and foster collective growth.

📝 Enhancement Note: Picnic's culture appears to value proactive individuals who can collaborate effectively and are driven by the desire to improve processes and user experiences. This aligns with the operational mindset of seeking efficiency and effectiveness in all aspects of work.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Internal Systems: Designing for intricate, multi-faceted internal systems that support a large-scale operation requires careful thought and user empathy.
• Balancing Stakeholder Needs: Effectively managing the diverse needs and priorities of various internal user groups and business stakeholders.
• Maintaining Consistency: Ensuring a consistent user experience and visual language across a growing portfolio of internal applications.
• Rapid Iteration: Adapting to a fast-paced environment that requires quick turnarounds and iterative design improvements.

Learning & Development Opportunities:

• Deep Dive into Operations: Gain extensive knowledge of logistics, supply chain management, and the specific operational challenges Picnic addresses, which can inform future design work.
• Mentorship: Access to experienced designers and UX professionals who can provide guidance and support for career development.
• Skill Expansion: Opportunities to learn new design methodologies, tools, and potentially specialize in areas like enterprise UX, data visualization, or design system architecture.
• Exposure to Innovation: Work on cutting-edge internal tools and technologies that are core to Picnic's unique operational model.

📝 Enhancement Note: The challenges presented are typical for roles focused on internal enterprise tools, requiring resilience and a strong problem-solving approach. The growth opportunities are significant, offering a chance to develop deep expertise within a growing tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex internal tool or enterprise application you've designed. What were the main challenges, and how did you approach them?" (Focus on process, problem-solving, and user-centered solutions).
• "How do you ensure consistency and usability across a suite of related applications within a larger system?" (Discuss design systems, style guides, and collaboration).
• "Walk me through a time you had to balance competing stakeholder requirements for a product feature. How did you reach a decision?" (Highlight negotiation, prioritization, and user advocacy).
• "How do you incorporate user feedback and data analytics into your design process to drive improvements?" (Emphasize iterative design and data-informed decision-making).

Company & Culture Questions:

• "What interests you about designing internal tools for a company like Picnic?" (Show you understand their business and the impact of internal tools).
• "How do you approach working within a cross-functional team (developers, PMs, researchers)?" (Discuss collaboration, communication, and shared ownership).
• "Describe your experience with design systems. How do you contribute to or maintain them?" (Demonstrate understanding of scalability and consistency).

Portfolio Presentation Strategy:

• Structure Your Narrative: Start with the problem, your role, the process, key decisions, the solution, and the impact.
• Visual Storytelling: Use high-quality visuals of your work. Annotate key screens to explain specific design choices.
• Interactive Prototyping: If possible, have interactive prototypes ready to showcase user flows and interactions.
• Figma Deep Dive: Be prepared to share your Figma workflow, component usage, and any design system elements you've created or utilized.
• Conciseness: Keep your presentation focused and within the allotted time, usually 30-45 minutes for a portfolio review.

📝 Enhancement Note: Interview preparation should focus on demonstrating a practical, iterative, and collaborative design approach. Candidates should be ready to articulate their thought process and the rationale behind their design decisions, linking them to user needs and business objectives, much like an operations professional would justify a process improvement.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on the Picnic jobs portal.
• Portfolio Customization: Ensure your portfolio clearly highlights your experience with internal or enterprise applications and showcases your proficiency in Figma. Tailor the case studies to demonstrate end-to-end product design ownership.
• Resume Optimization: Update your resume to emphasize achievements and responsibilities related to UX/Product Design, B2B/enterprise applications, and collaboration with development teams. Use keywords like "Figma," "UX Research," "Product Design," and "Enterprise Apps."
• Interview Practice: Prepare to present your portfolio confidently, articulate your design process, and discuss how you would tackle design challenges for internal tools. Practice answering behavioral questions related to collaboration and problem-solving.
• Company Research: Thoroughly research Picnic’s business model, their unique supply chain, and their commitment to in-house development to better understand the context of internal product design and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions to provide a comprehensive overview. All details, especially regarding compensation and specific interview processes, should be verified directly with Picnic during the application and interview stages.