Product Designer, Growth (Canada)

📍 Job Overview

Job Title: Product Designer, Growth

Company: Proof

Location: Canada Remote

Job Type: Full-Time

Category: Product Design / Growth Design

Date Posted: 2026-04-10

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and own the end-to-end client experience for a high-growth legal tech platform, focusing on user acquisition, activation, and retention within the B2B SaaS space.

• Spearhead the design and iteration of AI-powered product features, leveraging AI tools for rapid prototyping and enhancing user efficiency.

• Collaborate closely with Product Managers and Engineers to translate complex user needs into intuitive and impactful design solutions that drive measurable product outcomes.

• Utilize and contribute to established design systems (Atlas for web, Compass for mobile) to ensure consistency and scalability across product surfaces.

• Conduct user research and client interviews to deeply understand legal professional workflows and validate design assumptions, ensuring solutions address real-world pain points.

📝 Enhancement Note: While the primary title is Product Designer, the focus on "Growth" and the specific responsibilities related to client journey, activation, retention, and AI experiments indicate a strong emphasis on driving user adoption and business metrics through design. This role is deeply embedded within a growth squad, requiring a strategic mindset beyond traditional UI/UX. The requirement for AI tool proficiency as a core part of the process, not a bonus, highlights Proof's commitment to leveraging emerging technologies for rapid product development and iteration.

📈 Primary Responsibilities

• Own the design strategy and execution for key client-facing product areas including job tracking, user onboarding flows, and integration experiences for enterprise clients.

• Design and iterate on AI-driven features aimed at reducing repetitive tasks, surfacing critical information faster, and enhancing overall user efficiency.

• Conduct qualitative and quantitative user research, including client interviews and usability testing, to inform design decisions and validate hypotheses.

• Define success metrics for design initiatives and actively measure the impact of shipped features on activation rates, retention, feature adoption, and support volume.

• Collaborate with cross-functional teams (Product, Engineering, Marketing) to ensure seamless product development, from ideation and prototyping to launch and post-launch analysis.

• Contribute to the evolution of Proof's design system, ensuring consistency and efficiency while identifying opportunities for expansion.

• Design new product surfaces and features that expand the capabilities of the Proof platform for law firms.

• Develop intuitive onboarding experiences that guide new users to their first successful job completion quickly and efficiently.

• Create robust integration experiences that connect Proof with essential law practice management systems and enterprise client infrastructures.

• Design intelligent job tracking and status interfaces that proactively reduce client inquiries for updates.

• Craft user-friendly interfaces for firm account management and settings, catering to clients with complex organizational needs.

• Prototype extensively using AI tools like Claude Code, Lovable, v0, or Cursor to quickly validate concepts and iterate on designs.

📝 Enhancement Note: The responsibilities emphasize a full-cycle design ownership, from initial concept and user research to prototyping, shipping, and measurement. The explicit mention of "AI experiments" and the expectation to "run and ship" them, along with using AI tools for prototyping, positions this role as forward-thinking and hands-on with emerging technologies. The focus on "design for growth" and measurable outcomes is a key differentiator, indicating that success will be judged not just on design quality but on its business impact.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, Computer Science, or a related field is typically expected for this level of experience. Equivalency through significant professional experience is also common.

Experience: 5-7 years of professional experience in product design, with a significant focus on client-facing or consumer products, specifically within B2B SaaS environments requiring complex workflow understanding.

Required Skills:

• Proven experience designing and shipping client-facing products, with a portfolio showcasing launched work and its impact.

• Demonstrated proficiency in using AI prototyping tools (e.g., Claude Code, Lovable, v0, Cursor) as a core part of the design process.

• Strong understanding of growth principles, including user activation, retention, and adoption metrics.

• Expertise in conducting user research, including interviews, usability testing, and synthesizing findings into actionable design insights.

• Ability to translate complex technical and workflow requirements into simple, intuitive user experiences.

• Experience working with and contributing to design systems (components, patterns, style guides).

• Excellent collaboration skills with Product Managers and Engineers, adept at discussing tradeoffs and reaching consensus.

• Strong communication skills, capable of clearly articulating design rationale ("what" and "why").

• Pragmatic approach to design, valuing iterative progress and learning from shipped products over striving for unattainable perfection.

Preferred Skills:

• Experience in the legal tech industry or with similar complex workflow software.

• Familiarity with data analysis and reporting tools to measure design impact.

• Understanding of enterprise-level integrations and their design implications.

• Experience with A/B testing design variations to optimize user engagement.

• Proficiency in advanced prototyping techniques beyond AI-generated outputs.

📝 Enhancement Note: The requirements strongly emphasize a portfolio that demonstrates shipped work and measurable results, not just conceptual designs. The mandatory proficiency in AI prototyping tools is a significant differentiator for this role and indicates a forward-looking approach to product development. The experience requirement specifically calls out "B2B SaaS with real workflow complexity," setting it apart from simpler SaaS or marketing websites.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing at least 2-3 significant projects that have been successfully launched and are currently in production.

• Clear articulation of the problem space, user needs, and business objectives for each project.

• Detailed explanation of the design process, including research methodologies, ideation, prototyping (with emphasis on AI tool usage if applicable), and iteration.

• Evidence of measurable outcomes and results, demonstrating the impact of design decisions on key metrics such as activation, retention, or task completion.

• Case studies that highlight how complexity and competing user needs were navigated.

Process Documentation:

• Demonstrate a structured approach to designing and iterating on features, from initial concept to post-launch analysis.

• Showcase experience in defining and tracking success metrics for design initiatives.

• Ability to document design decisions, user flows, and system interactions clearly for cross-functional teams.

• Experience in contributing to and maintaining design system documentation, ensuring consistency and scalability.

📝 Enhancement Note: The portfolio requirement is paramount, explicitly stated as the primary basis for hiring decisions. The emphasis is on shipped work and demonstrable results, with a specific call for evidence of AI tool integration in the prototyping process. This suggests that candidates will be assessed on their ability to not only design but also to execute and prove the value of their work in a real-world, fast-paced environment.

💵 Compensation & Benefits

Salary Range: $130,000 - $160,000 CAD per year. This range is based on the provided information and industry benchmarks for a Product Designer with 5-7 years of experience in a remote Canadian setting, focusing on growth and B2B SaaS.

Benefits:

• Full-time, salary position.

• Remote work flexibility.

• Generous Flexible Time Off policy.

• Paid holidays.

• Comprehensive Healthcare, Dental, and Vision insurance plans.

• Disability insurance coverage.

• Provision of necessary equipment for remote work.

Working Hours: Standard full-time hours (approximately 40 hours per week). While the role is remote, candidates are expected to have overlap with Eastern Time hours (roughly 9 AM - 5 PM EST) for team rituals, design syncs, and cross-functional collaboration. Occasional early morning meetings may occur due to timezone distribution.

📝 Enhancement Note: The salary range is explicitly provided. The benefits package is comprehensive, covering health, time off, and essential equipment, which are standard for full-time remote positions in North America. The working hours note highlights the need for synchronous collaboration despite the remote nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: Legal Tech. Proof operates within a rapidly evolving industry, aiming to modernize and democratize access to legal services through technology. This context implies a need for innovation, efficiency, and a deep understanding of user workflows in a traditionally conservative sector.

Company Size: High-growth company founded in 2017. While the exact number of employees isn't specified, "high growth" suggests a dynamic, scaling organization with a focus on rapid development and market penetration. This environment often means opportunities for significant impact and career advancement, but also requires adaptability and comfort with change.

Founded: 2017. This relatively recent founding date means Proof likely has a modern approach to technology and business operations, unburdened by legacy systems.

Team Structure:

• The Product Designer will be embedded within a "client-facing growth squad," indicating a cross-functional team structure focused on specific growth objectives.

• This squad likely includes Product Managers, Engineers, and potentially other designers or analysts.

Methodology:

• Data-driven decision-making is a core aspect, with an emphasis on shipping features with clear success metrics and feedback loops.

• Rapid prototyping and iteration are encouraged, especially through the use of AI tools.

• User-centric design is fundamental, with regular client interaction and validation of assumptions.

• A pragmatic approach to shipping, prioritizing iterative improvement over perfection.

Company Website: https://www.proofserve.com/

📝 Enhancement Note: Proof's identity as a high-growth legal tech company founded recently suggests a culture that values innovation, efficiency, and a user-centric approach. The emphasis on "access to legal services" as a mission can be a strong cultural driver. The "growth squad" model implies a results-oriented, agile environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Product Designer, focusing specifically on Growth. It requires a blend of strong design craft, strategic thinking around user adoption, and hands-on execution with modern tools, including AI. The designer is expected to "own design" and "run and ship" features, indicating a high degree of autonomy and responsibility.

Reporting Structure: The designer will be part of a "client-facing growth squad" and will likely report to a Design Lead or Head of Product/Design, with close partnership with a Product Manager within their squad.

Operations Impact: The role has a direct impact on Proof's growth trajectory by designing experiences that drive user acquisition, activation, retention, and feature adoption. By improving the client journey and introducing AI-powered efficiencies, the designer directly contributes to revenue growth and market expansion within the legal tech industry. Success is measured by tangible business outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Growth Design, AI-driven product development, and B2B SaaS user experience within the legal domain.

• Leadership Potential: As a key contributor to growth initiatives, opportunities may arise to lead design for larger features, mentor junior designers, or take on more strategic product design roles.

• Cross-functional Mastery: Develop strong partnerships and understanding of product management and engineering processes, enhancing overall product development capabilities.

• Industry Expertise: Become a subject matter expert in legal tech and the unique design challenges and opportunities within this sector.

• Tool Proficiency: Become a leader in leveraging cutting-edge AI tools for design and prototyping, setting best practices within the organization.

📝 Enhancement Note: The role offers significant growth potential for designers interested in the intersection of product, growth, and AI. The emphasis on shipping and measurable impact provides a clear path for career progression based on demonstrable results and strategic contribution.

🌐 Work Environment

Office Type: Fully remote. This offers maximum flexibility for employees across Canada.

Office Location(s): Canada Remote. While specific cities are not listed, the company operates across various Canadian time zones to ensure coverage. The expectation of overlap with EST hours suggests a distributed team that values synchronous collaboration for key activities.

Workspace Context:

• Collaborative Environment: Despite being remote, the role emphasizes close collaboration within a growth squad and with engineering and product teams. This suggests a culture that actively fosters connection and shared problem-solving through digital tools.

• Tools & Technology: Access to necessary equipment will be provided. The team likely utilizes a robust suite of digital collaboration and design tools.

• Team Interaction: Regular team rituals, design syncs, and cross-functional meetings are part of the workflow, ensuring regular interaction and alignment.

Work Schedule: While full-time (approx. 40 hours/week), the remote nature allows for flexibility in when work is done, as long as core collaboration hours (EST overlap) are maintained. This is beneficial for operations professionals who may need to manage varying workloads or personal commitments.

📝 Enhancement Note: The fully remote nature is a key aspect, offering flexibility. However, the requirement for EST overlap highlights the importance of synchronous communication for team cohesion and efficient workflow management within a distributed team.

📄 Application & Portfolio Review Process

Interview Process:

1. Portfolio Review: Initial screening will heavily rely on the submitted portfolio. It must showcase shipped work with evidence of results. No portfolio link means no review.

2. Initial Screening Call: A brief call with a recruiter or hiring manager to discuss experience, portfolio highlights, and cultural fit.

3. Design Exercise/Case Study Presentation: Candidates will likely walk through 2-3 key projects from their portfolio, demonstrating their design process, problem-solving skills, AI tool usage, and ability to articulate outcomes. This is the core of the evaluation.

4. Cross-functional Interviews: Interviews with Product Managers and Engineers to assess collaboration style, technical understanding, and ability to work within a team environment.

5. Hiring Manager/Team Lead Interview: Final discussion focusing on strategic thinking, growth mindset, cultural alignment, and overall fit for the team and company.

Portfolio Review Tips:

• Show, Don't Just Tell: Focus on demonstrating impact. For each project, clearly outline the problem, your role, your process (especially AI tool usage), the solutions you designed, and the measurable results achieved.

• Prioritize Shipped Work: Select projects that are live in production. Conceptual or student work will not suffice.

• Highlight Complexity: Choose projects that showcase your ability to handle complex user workflows and competing requirements.

• Demonstrate AI Proficiency: Clearly articulate how AI tools were used in your workflow to accelerate prototyping, explore solutions, or enhance efficiency.

• Be Concise and Clear: Present your work in a clean, organized manner. A well-structured narrative for each project is crucial.

• Quantify Impact: Whenever possible, use data and metrics to support your claims about the success of your designs.

Challenge Preparation:

• Prepare Your Narrative: Be ready to tell compelling stories about your portfolio projects, focusing on the "why" behind your decisions and the "what" of the outcomes.

• Anticipate AI Tool Questions: Be prepared to discuss your experience with specific AI prototyping tools, their benefits, limitations, and how you integrate them into your workflow.

• Understand Growth Metrics: Refresh your knowledge of key growth metrics (activation, retention, churn, LTV, etc.) and how design influences them.

• Research Proof: Understand their product, mission, and target audience (law firms). Think about how your design philosophy aligns with their goals.

📝 Enhancement Note: The emphasis on the portfolio as the primary evaluation tool is critical. Candidates must tailor their portfolio to specifically address the requirements of shipped work, AI tool usage, and measurable growth outcomes. The interview process is designed to deeply probe these areas.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (implied standard for modern design teams), with a strong emphasis on AI Prototyping Tools such as Claude Code, Lovable, v0, Cursor, or similar.

• Design Systems: Atlas (for web), Compass (for mobile). Proficiency in using and extending design systems is required.

Analytics & Reporting:

• While specific tools aren't listed, the role requires measuring success metrics. Expect to work with web analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) and potentially BI tools for reporting.

CRM & Automation:

• Not directly mentioned for the designer's primary tools, but understanding how the product integrates with client systems (e.g., law practice management software) is important.

• Familiarity with workflow automation concepts is beneficial, especially given the focus on AI and efficiency.

📝 Enhancement Note: The explicit mention of AI prototyping tools is a significant specification. While Figma is the industry standard, the emphasis here is on the innovative use of AI to accelerate the design process, which is a key requirement.

👥 Team Culture & Values

Operations Values:

• Client-Centricity: A deep commitment to understanding and serving the needs of law firms, ensuring the platform is efficient, transparent, and accessible.

• Innovation & Speed: Embracing new technologies like AI and a fast-paced, iterative approach to product development.

• Pragmatism: A focus on shipping good solutions quickly and learning from real-world usage, rather than seeking unattainable perfection.

• Collaboration: Working effectively in cross-functional teams, valuing diverse perspectives, and fostering open communication.

• Measurable Impact: A drive to demonstrate the tangible business outcomes of design decisions through data and metrics.

• Curiosity & Learning: A desire to explore new ideas, understand complex workflows, and continuously improve skills and product offerings.

Collaboration Style:

• Embedded Squad Model: Working closely within a dedicated growth squad, fostering tight integration with Product Managers and Engineers.

• Cross-functional Partnership: Active collaboration across departments, with clear communication channels for discussing design tradeoffs, technical feasibility, and product strategy.

• Feedback-Driven: An environment where feedback is welcomed and utilized for continuous improvement of both products and processes.

• Data-Informed: Decisions are guided by user research and performance data, creating a shared understanding of project goals and progress.

📝 Enhancement Note: The culture appears to value agility, user empathy, and a results-oriented mindset. The emphasis on AI and speed suggests an innovative and forward-thinking team.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: As part of a growth squad building new features and exploring AI, there will be inherent ambiguity. The ability to create clarity through design and research is crucial.

• Complex Workflows: Designing for legal professionals involves understanding intricate, often manual, workflows. Simplifying these while maintaining necessary detail is a significant challenge.

• Balancing Speed and Quality: The drive to ship fast with AI tools needs to be balanced with ensuring high-quality, user-friendly experiences.

• AI Integration: Effectively integrating AI into user workflows in a way that genuinely adds value and builds trust, rather than being a superficial addition.

• Remote Collaboration: Maintaining strong team cohesion and effective communication across different time zones in a fully remote setting.

Learning & Development Opportunities:

• AI Design Leadership: Becoming a go-to expert within Proof for leveraging AI in product design, potentially shaping future strategies.

• Growth Design Mastery: Deepening expertise in user acquisition, activation, and retention strategies through hands-on experience in a high-growth environment.

• Legal Tech Domain Expertise: Gaining specialized knowledge in the nuances of the legal services industry and its technological adoption.

• Advanced Prototyping: Expanding skills with a variety of design and prototyping tools, including emerging AI-powered solutions.

• Cross-functional Impact: Developing a strong understanding of product management and engineering processes, leading to more holistic product thinking.

📝 Enhancement Note: This role offers significant opportunities for growth by tackling complex challenges at the forefront of AI integration and growth strategy within a dynamic industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to accelerate your design process. What were the outcomes, and what did you learn?" (Focus on specific AI tools, your process, and measurable impact.)

• "Walk us through a complex B2B SaaS feature you designed. What was the workflow complexity, and how did you simplify it for users?" (Prepare a case study from your portfolio that highlights this.)

• "How do you measure the success of your design work, especially for growth-related features? Give an example where your design significantly impacted activation or retention." (Be ready to discuss specific metrics and your role in achieving them.)

Company & Culture Questions:

• "Why are you interested in Proof and the legal tech industry?" (Research Proof's mission and the challenges in legal tech.)

• "How do you approach collaboration with Product Managers and Engineers, especially when discussing design tradeoffs?" (Highlight your communication and negotiation skills.)

• "Describe your experience working with design systems. How do you balance using existing components with the need to extend or create new ones?" (Showcase your understanding of scalability and consistency.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, the solution, your process (including AI tools), and the results. Use a consistent framework.

• Focus on Shipped Work: Emphasize projects that are live. Be prepared to discuss their ongoing performance and any subsequent iterations.

• Showcase AI Integration: Explicitly detail how AI tools were used in your workflow and the benefits they provided (e.g., faster iteration, exploration of more options).

• Quantify Everything: Whenever possible, back up your claims with data and metrics. If exact numbers aren't available, discuss the intended impact and how it was measured.

• Be Prepared for Deep Dives: Expect questions about specific design decisions, user research findings, and technical constraints.

📝 Enhancement Note: The interview process is heavily weighted towards the portfolio and the candidate's ability to articulate their process, particularly regarding AI tool usage and measurable growth impact. Preparation should focus on crafting compelling narratives around shipped work.

📌 Application Steps

To apply for this Product Designer, Growth position:

• Submit your application along with a direct link to your portfolio via the application portal.

• Portfolio Customization: Ensure your portfolio prominently features 2-3 shipped projects that demonstrate your ability to design for growth, handle complex B2B SaaS workflows, and integrate AI tools into your design process. Clearly outline the results and impact of these projects.

• Resume Optimization: Tailor your resume to highlight experience in Product Design, Growth Design, B2B SaaS, AI prototyping, user research, and working with design systems. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, especially your use of AI tools and how you measure design impact. Be ready to walk through your portfolio projects with clarity and confidence.

• Company Research: Familiarize yourself with Proof's mission, product, and the legal tech industry. Understand their growth objectives and how your design skills can contribute to them.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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