Consultant, Digital Product Strategy – Group Health

📍 Job Overview

Job Title: Consultant, Digital Product Strategy – Group Health

Company: Nationwide

Location: Texas, United States (Fully Remote)

Job Type: FULL_TIME

Category: Digital Product Strategy / Operations

Date Posted: April 12, 2026

Experience Level: 8+ Years

🚀 Role Summary

• Define and prioritize digital product initiatives for agents, brokers, and members, focusing on user experience and ease of doing business with Nationwide.

• Translate user insights, pain points, and operational impacts into clear business cases and actionable priorities for IT and product development teams.

• Manage and track a portfolio of digital product projects, proactively identifying and escalating risks and blockers to ensure successful delivery.

• Drive an agile, iterative delivery approach for digital product enhancements and new features, fostering a culture of continuous improvement and experimentation.

• Analyze product performance, profitability, and market competitiveness to inform strategic growth and product development decisions.

📝 Enhancement Note: This role is positioned as a "Consultant, Digital Product Strategy" within the Group Health sector, indicating a crucial GTM operations function focused on enhancing the digital experience for key stakeholders. The emphasis on defining the "what and why" of digital experiences, user-centricity, and translating insights into actionable priorities points to a strategic role that bridges business needs with technical execution in a GTM context. The fully remote nature and specific location mention (Texas) suggest a broad talent search within the US, with potential remote work guidelines tied to state residency.

📈 Primary Responsibilities

• Lead the initiation, development, and ongoing maintenance of digital products and features for the Group Health sector, considering design, profitability, and growth objectives.

• Conduct in-depth user experience research, including workflow mapping and pain point identification, to inform digital product strategy and roadmap development.

• Develop compelling business cases and strategic recommendations for digital product initiatives, supported by data analysis and market insights.

• Partner closely with Group Health Product leadership, Product Owners, and IT teams to translate strategic objectives into prioritized digital product requirements.

• Manage a portfolio of digital product projects, monitoring progress, identifying risks and dependencies, and implementing mitigation strategies to ensure on-time and within-scope delivery.

• Facilitate an agile, iterative delivery process, collaborating with cross-functional teams to ensure continuous improvement and rapid response to market feedback.

• Analyze product performance data, financial results, and market benchmarks to assess profitability and identify opportunities for optimization and competitive advantage.

• Investigate and evaluate new tools and technologies that can enhance digital product performance, user experience, and operational efficiency.

• Serve as a subject matter expert on digital product strategy, providing guidance and support to stakeholders across the organization.

• Proactively identify and assess business opportunities related to digital product innovation and market expansion.

📝 Enhancement Note: The responsibilities outlined go beyond typical product management by emphasizing the "consultant" aspect, requiring strategic input, analysis of profitability, and active identification of improvement opportunities. This suggests a role that actively shapes strategy rather than solely executing an existing one. The mention of "digital product strategy" and "Group Health" points to a GTM operations focus on enhancing the broker and member experience, which is critical for sales enablement and customer retention.

🎓 Skills & Qualifications

Education:

• Undergraduate degree in Finance, Economics, Marketing, Business Administration, or a related field is preferred.

Experience:

• Typically, eight (8) years of relevant experience in a related industry, with a strong focus on digital product strategy, user experience, or GTM operations.

• Proven experience in shaping digital products or workflows with a user experience and process lens.

• Experience in health plan or group benefits is a plus but not a strict requirement.

Required Skills:

• Digital Product Strategy: Ability to define the vision, strategy, and roadmap for digital products, aligning with business objectives and market needs.

• User Experience (UX) Focus: Deep understanding of user-centered design principles and the ability to translate user needs and pain points into product requirements.

• Workflow Mapping & Analysis: Proficiency in mapping complex user workflows, identifying bottlenecks, and understanding downstream operational impacts.

• Agile Methodologies: Strong command of agile principles and practices (Scrum, Kanban) for iterative product development and delivery.

• Project & Program Management: Proven ability to manage multiple initiatives, monitor progress, identify risks, and ensure successful project outcomes.

• Systems Thinking: Capacity to understand how changes in one part of the ecosystem impact other teams, tools, and processes.

• Business Case Development: Skill in creating persuasive business cases for product initiatives, quantifying potential ROI and strategic value.

• Data Analysis & Interpretation: Ability to analyze product performance data, market trends, and financial metrics to inform strategic decisions.

Preferred Skills:

• Product Profitability Analysis: Experience in analyzing and optimizing product profitability.

• Market Research & Competitive Analysis: Proficiency in gathering and interpreting market intelligence and competitor strategies.

• Stakeholder Management: Excellent ability to build relationships and collaborate effectively with diverse stakeholders, including senior leadership, IT, and GTM teams.

• Risk Management: Proactive identification and mitigation of project and product risks.

• Configuration of Enterprise Systems: Comfort working within and configuring existing platforms (e.g., portals, enterprise systems) to enhance user experiences.

• Industry Designations: Relevant certifications such as CPCU, ARM, CLU, FLMI, ChFC, CFP, NASD, etc., are preferred.

📝 Enhancement Note: The emphasis on "systems thinker," "user experience lens," and "mapping workflows" strongly suggests this role requires a deep understanding of how digital products integrate into the broader Go-To-Market (GTM) operations and sales enablement ecosystem. The requirement for experience in "health plan or group benefits" is noted as a plus, indicating that domain knowledge is valuable but transferable skills in digital strategy and operations are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies on Digital Product Strategy: Demonstrating experience in defining and launching successful digital products or features, highlighting the strategic thinking, user research, and prioritization process.

• Process Improvement Examples: Evidence of mapping and optimizing complex workflows (e.g., agent onboarding, quoting, member self-service), showcasing the impact on efficiency and user satisfaction.

• Agile Project Delivery Examples: Showcasing experience in managing digital product lifecycles within an agile framework, including backlog management, sprint planning, and iterative releases.

• Business Case & ROI Demonstrations: Examples of developing business cases for digital initiatives, including financial projections, risk assessments, and demonstrated ROI from previous projects.

Process Documentation:

• User Journey Maps: Portfolio pieces that include detailed user journey maps for agents, brokers, or members, illustrating pain points and opportunities for digital intervention.

• Requirements Documentation: Examples of clear and concise product requirement documents (PRDs) or user stories that effectively communicate "what and why" to development teams.

• Performance Metrics & Reporting: Evidence of defining key performance indicators (KPIs) for digital products and creating dashboards or reports to track progress and impact.

📝 Enhancement Note: For a "Consultant, Digital Product Strategy" role, a candidate's portfolio should highlight their ability to not just manage products, but to strategically shape them. This means showcasing how they've identified opportunities, analyzed user needs and operational impacts, built a compelling case, and guided iterative development. The focus should be on demonstrating strategic thinking, process optimization, and measurable GTM impact.

💵 Compensation & Benefits

Salary Range:

• National Range: $108,000.00 - $200,000.00 USD per year

• Expected Starting Range: $108,000.00 - $162,000.00 USD per year

📝 Enhancement Note: The salary range provided is a national benchmark. Actual compensation will be determined based on geographic-specific salary structures, the candidate's skills, education, experience, the scope and complexity of the role, and the local cost of labor. Given the role's "Consultant" title and the specified experience level (8+ years), the upper end of the "expected starting range" is likely attainable for highly qualified candidates.

Benefits:

• Comprehensive Health Coverage: Medical, Dental, and Vision insurance plans.

• Life and Disability: Life insurance, Short-term disability, and Long-term disability coverage.

• Paid Time Off: A minimum of 18 days of paid time off per full calendar year, pro-rated quarterly based on hire date.

• Holidays: Nine paid holidays.

• Additional Paid Time Off: 8 hours of Lifetime paid time off and 8 hours of Unity Day paid time off.

• Retirement Savings: 401(k) plan with a company match.

• Pension Plan: Company-paid pension plan.

• Other Perks: Business casual attire, and more.

Working Hours:

• Typically 40 hours per week.

• This is an exempt (salaried) position, meaning overtime pay is not applicable.

• The role is fully remote, allowing for flexibility in work location within the US.

📝 Enhancement Note: The extensive benefits package, including a company-paid pension plan and generous PTO, reflects Nationwide's commitment as a Fortune 100 company. For a remote role, the focus on benefits like health coverage and retirement savings is particularly important. The mention of specific "Lifetime" and "Unity Day" PTO adds a unique cultural element.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services, Insurance (specifically Group Health within Financial Services)

Company Size: Fortune 100 company with nearly $70 billion in annual sales.

Founded: Nationwide was founded in 1925, indicating a long-standing history and established presence in the market.

Team Structure:

• Reporting: Reports to a Director or Officer, indicating a senior-level position within the product organization.

• Cross-functional Collaboration: Close partnership with Group Health Product leaders, dedicated Product Owners, and IT teams. Collaboration will also extend to sales enablement, broker relations, and member experience teams.

• Agile Environment: Operates within an agile, fast-moving organization that values iterative delivery, experimentation, and continuous improvement.

Methodology:

• User-Centric Design: Emphasis on centering the user experience for agents, brokers, and members in all digital product decisions.

• Data-Driven Decision Making: Utilizing insights from user research, product performance data, and market analysis to inform strategy and prioritization.

• Agile Product Development: Employing agile methodologies for efficient and iterative delivery of digital products.

• Strategic Planning & Execution: Balancing long-term strategic vision with practical execution and project management.

Company Website: https://www.nationwide.com/

📝 Enhancement Note: As a Fortune 100 company, Nationwide likely emphasizes stability, robust processes, and a commitment to customer care ("extraordinary care," "on your side"). The "Consultant" title suggests an environment where strategic thinking and problem-solving are highly valued, often requiring collaboration with multiple business units to drive impactful change. The focus on digital products within Group Health indicates a forward-looking approach to serving a key market segment.

📈 Career & Growth Analysis

Operations Career Level: Consultant (Senior Individual Contributor)

This level signifies a role that requires significant expertise, independent decision-making, and the ability to influence strategy. The position is responsible for defining the direction and priorities of digital products, impacting key GTM stakeholders and business outcomes. It sits above associate or specialist roles and often serves as a stepping stone to management or more senior individual contributor paths.

Reporting Structure:

• Reports directly to a Director or Officer, providing high-level strategic input and receiving guidance on corporate objectives and complex challenges.

Operations Impact:

• GTM Enablement: Directly impacts the ease of doing business for agents and brokers, influencing sales effectiveness, adoption rates, and broker satisfaction.

• Customer Experience: Enhances the digital experience for members, potentially improving retention, engagement, and operational efficiency in member services.

• Product Profitability: Contributes to the financial success of Group Health digital products through strategic definition, prioritization, and optimization efforts.

• Innovation & Efficiency: Drives the adoption of new technologies and agile processes, improving operational efficiency and competitive positioning.

Growth Opportunities:

• Senior Consultant/Principal Consultant: Advancement to more complex strategic initiatives, larger product portfolios, or specialized areas within digital product strategy.

• Product Management Leadership: Transition into management roles, leading teams of Product Owners or Product Managers.

• Cross-Functional Leadership: Opportunities to move into broader GTM strategy, digital transformation, or business unit leadership roles.

• Skill Development: Continuous learning in areas like advanced analytics, emerging digital technologies, financial services regulations, and user experience research.

📝 Enhancement Note: The role is positioned as a senior individual contributor, implying a strong emphasis on strategic influence and subject matter expertise rather than direct people management. Growth opportunities would likely involve increasing scope, strategic impact, or specialization within Nationwide's digital product landscape, or potentially transitioning into leadership roles within product or GTM functions.

🌐 Work Environment

Office Type: Fully Remote. This role is designated as "work from home" and does not require regular office presence.

Office Location(s): While the role is remote, the posting mentions "Texas-Work from Home-1" and "Texas, United States" as derived locations, and also states "This position could be filled within any of the lower 48 U.S. states." This suggests that while the role is remote, there might be a preference or requirement for the employee to reside in a specific state (like Texas) or within a certain region for tax or compliance purposes, or it might simply be an indicator of where the team is based.

Workspace Context:

• Autonomy & Flexibility: As a fully remote role, associates are expected to manage their time effectively and maintain productivity without direct supervision.

• Technology & Tools: Access to Nationwide's digital collaboration tools, project management software, and communication platforms is essential.

• Collaboration: While remote, significant collaboration will occur through virtual meetings, instant messaging, and shared documentation platforms. Requires proactive communication and engagement with distributed teams.

Work Schedule:

• The standard work schedule is assumed to be 40 hours per week, aligned with typical business operations.

• Flexibility in daily scheduling may be possible, provided work is completed and team collaboration needs are met. Adherence to US time zones for core business hours will likely be necessary.

📝 Enhancement Note: The "Texas-Work from Home-1" and broader "lower 48 U.S. states" remote work designation suggests that while the position is fully remote, there might be specific state residency requirements or a preference for candidates within a particular region for logistical or compliance reasons. Candidates should clarify any specific state work authorization requirements during the application process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or HR representative will likely conduct an initial phone screen to assess basic qualifications, salary expectations, and cultural fit.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Director or Officer) to delve into strategic thinking, experience with digital product strategy, and alignment with the role's responsibilities.

• Panel/Team Interview: Interviews with key stakeholders, including Product Owners, IT leads, and potentially members of the Group Health business unit. This stage assesses collaboration skills, technical understanding, and ability to work within an agile framework.

• Case Study/Presentation: Candidates may be asked to present a portfolio piece or complete a take-home exercise that simulates a strategic challenge, requiring them to apply their skills in digital product strategy, user experience analysis, and business case development.

• Final Interview: Potentially a final conversation with senior leadership to confirm fit and discuss career aspirations.

Portfolio Review Tips:

• Focus on Impact: Showcase how your strategic decisions and product initiatives led to measurable improvements in user experience, operational efficiency, or business outcomes (e.g., increased adoption, reduced friction, improved profitability).

• Strategic Narrative: For each portfolio piece, clearly articulate the problem, your strategic approach, the "what and why" behind your decisions, the process you followed (especially agile methodologies), and the results achieved.

• User-Centricity: Highlight instances where you championed the user experience, demonstrating your ability to empathize with agents, brokers, and members.

• Quantifiable Results: Wherever possible, include specific metrics, data points, and ROI calculations to substantiate the impact of your work.

• Process Optimization: Illustrate your ability to map and improve complex workflows, showing how you identified bottlenecks and implemented solutions.

• Tailor to the Role: Emphasize experience relevant to digital products, GTM strategy, and the insurance/financial services industry, if applicable.

Challenge Preparation:

• Strategic Problem Solving: Be prepared to discuss how you would approach a hypothetical digital product challenge for Nationwide's Group Health sector. Focus on your methodology for understanding the problem, identifying user needs, and prioritizing solutions.

• Agile Principles: Demonstrate your understanding of agile development, including sprint planning, backlog prioritization, and managing scope changes.

• Business Acumen: Articulate how you would build a business case for a new digital initiative, considering financial projections, market analysis, and risk assessment.

• Stakeholder Communication: Practice explaining complex technical and strategic concepts clearly and concisely to both technical and non-technical audiences.

📝 Enhancement Note: The interview process for a "Consultant" role, especially in digital strategy, will heavily scrutinize strategic thinking, problem-solving abilities, and the capacity to translate complex insights into actionable plans. A strong portfolio showcasing relevant case studies is crucial for demonstrating these competencies.

🛠 Tools & Technology Stack

Primary Tools:

• Agile Project Management Tools: Jira, Confluence, Asana, Trello (for backlog management, sprint tracking, documentation, and collaboration).

• Collaboration Platforms: Microsoft Teams, Slack, Zoom (for communication, virtual meetings, and team coordination).

• Product Management Software: Tools for roadmap planning, feature prioritization, and user story creation (e.g., Aha!, Productboard, or similar).

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for tracking user behavior on digital platforms).

• Business Intelligence (BI) Tools: Tableau, Power BI, Looker (for creating dashboards, analyzing performance data, and generating reports on product KPIs).

• Data Warehousing/Databases: Experience with SQL for data extraction and analysis.

CRM & Automation:

• CRM Systems: Salesforce, Microsoft Dynamics (for understanding customer/broker data, sales processes, and GTM workflows).

• Process Automation Tools: Experience with or understanding of tools that automate workflows within digital platforms or across systems.

• System Integration Concepts: Familiarity with how different systems (e.g., CRM, portals, backend systems) integrate to provide a seamless user experience.

📝 Enhancement Note: While specific tool mentions aren't in the job description, a Consultant in Digital Product Strategy within a large financial institution would likely interact with a robust technology stack. Proficiency in core agile, collaboration, and analytics tools is expected. Understanding how these tools support GTM operations and enhance digital customer/broker experiences is key.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to delivering "extraordinary care" and being "on your side" for customers, agents, and brokers.

• Integrity & Trust: Upholding ethical standards and building trust through reliable service and transparent communication.

• Innovation & Agility: Embracing new ideas, iterative delivery, and continuous improvement to stay competitive in a dynamic market.

• Collaboration & Teamwork: Working effectively across departments to achieve shared goals and deliver integrated solutions.

• Accountability: Taking ownership of responsibilities, driving results, and proactively managing risks.

Collaboration Style:

• Cross-functional Partnership: Emphasis on strong collaboration with Product Owners, IT, GTM teams (sales, marketing, broker relations), and potentially legal/compliance.

• Transparent Communication: Open and honest dialogue, especially in an agile environment, to ensure alignment and address challenges proactively.

• Data-Informed Discussions: Using data and insights to support recommendations and drive consensus in decision-making processes.

• Iterative Feedback Loops: Actively seeking and providing constructive feedback to foster continuous improvement in products and processes.

📝 Enhancement Note: Nationwide's stated values ("on your side," "extraordinary care") suggest a culture that prioritizes customer relationships and ethical conduct. For a role focused on digital products, this translates to building user-friendly, reliable, and value-driven digital experiences that support these core principles. The agile methodology implies a dynamic, collaborative, and feedback-oriented work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Navigating the diverse and sometimes competing needs of agents, brokers, members, IT, and internal business units to prioritize digital initiatives effectively.

• Legacy Systems & Integration: Working within an established enterprise environment that may involve integrating new digital solutions with older legacy systems, requiring careful planning and execution.

• Driving Agile Adoption: Fostering a consistent agile mindset and iterative delivery approach across different teams and departments, which can be challenging in larger organizations.

• Measuring Digital Impact: Clearly defining and attributing the success of digital product strategies to tangible business outcomes, such as increased sales, improved customer satisfaction, or reduced operational costs.

• Market Dynamics: Keeping pace with rapid changes in digital technology, customer expectations, and the competitive landscape within the group health insurance sector.

Learning & Development Opportunities:

• Deep Dive into Group Health Insurance: Gaining specialized knowledge of the group benefits market, product offerings, and regulatory environment.

• Advanced Digital Strategy & Product Management: Developing expertise in cutting-edge digital product strategies, user experience design, and product lifecycle management.

• Agile and Lean Methodologies: Further honing skills in agile coaching, scaled agile frameworks, and lean product development principles.

• Data Analytics & Visualization: Enhancing capabilities in data analysis, predictive modeling, and creating impactful data visualizations.

• Leadership Development: Opportunities for formal leadership training, mentorship programs, and potentially leading cross-functional project teams.

📝 Enhancement Note: The challenges presented are typical for a senior role within a large, established company aiming to innovate in the digital space. The growth opportunities highlight the potential for deep specialization and broad impact within Nationwide's financial services and insurance offerings.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you defined the 'what and why' for a significant digital product initiative. What was your process, and what was the outcome?" (Focus on user research, business case, and prioritization.)

• "How would you approach mapping the user journey for a broker trying to get a quote for a Group Health plan on our platform? What pain points would you look for?" (Demonstrate user empathy and workflow analysis.)

• "Imagine we want to improve our member portal's self-service capabilities. What steps would you take to define the strategy and prioritize features?" (Showcase strategic thinking and agile planning.)

Company & Culture Questions:

• "What do you know about Nationwide's approach to customer service ('on your side,' 'extraordinary care') and how would you apply that to digital product strategy?" (Research company values and demonstrate alignment.)

• "How do you foster a culture of continuous improvement and iterative delivery within a team?" (Discuss agile principles and your role in driving them.)

Portfolio Presentation Strategy:

• Structure Your Case Studies: For each project, clearly outline: 1) The Problem/Opportunity, 2) Your Role & Approach (strategy, user research, prioritization), 3) The Solution/Initiative, 4) The Process Used (agile, etc.), and 5) The Results/Impact (quantifiable if possible).

• Focus on "What and Why": Emphasize the strategic thinking behind your decisions. Why was this product or feature important? What problem did it solve? What was the user need?

• Showcase Process Optimization: If applicable, visually represent workflow maps before and after your intervention to highlight improvements.

• Data-Driven Evidence: Present key metrics, user feedback, or ROI calculations that demonstrate the success and impact of your work.

• Conciseness and Clarity: Tailor your presentation to the time allotted, focusing on the most impactful and relevant examples. Be prepared to answer detailed questions about your contributions and decision-making process.

📝 Enhancement Note: The interview process will likely assess not just technical skills but also strategic acumen, problem-solving ability, and cultural fit within a Fortune 100 company that values customer-centricity and operational excellence. A well-prepared portfolio is key to demonstrating practical experience and strategic impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on the Nationwide careers portal.

• Portfolio Customization: Prepare a portfolio that clearly showcases your experience in digital product strategy, user experience design, workflow optimization, and agile project management. Select 2-3 of your most impactful projects that align with the responsibilities of this role, focusing on demonstrating strategic decision-making and measurable results.

• Resume Optimization: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "digital product strategy," "user experience," "workflow mapping," "agile methodology," "project management," and "stakeholder management." Quantify your achievements whenever possible.

• Interview Preparation: Practice articulating your experience using the STAR method (Situation, Task, Action, Result). Prepare specific examples for strategic questions, problem-solving scenarios, and how you've driven digital product initiatives. Rehearse your portfolio presentation to ensure it is clear, concise, and impactful.

• Company Research: Thoroughly research Nationwide, its mission, values, and the Group Health sector. Understand their commitment to customer care and how digital products contribute to their business objectives and GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.