Product Designer - CRO

📍 Job Overview

Job Title: Product Designer - CRO

Company: Thirty Madison

Location: Remote, US

Job Type: Full-time

Category: Product Design / CRO

Date Posted: 2026-03-23

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and iterate on high-impact product experiences and conversion-driven funnels, including landing pages, quizzes, onboarding, and checkout flows.

• Rapidly prototype and ship product enhancements based on user feedback, data analysis, and A/B testing results.

• Collaborate closely with cross-functional teams (Product, Engineering, Growth) to translate product and growth ideas into polished user interfaces and seamless user experiences.

• Leverage AI tools to accelerate design exploration, prototyping, and overall workflow efficiency.

• Maintain design system consistency while creating production-ready UI across web and mobile platforms.

📝 Enhancement Note: The "CRO" in the job title strongly indicates a focus on Conversion Rate Optimization, meaning this role is deeply integrated with growth initiatives and requires a data-driven approach to design. The emphasis on "shipping fast" and "iterating based on data and feedback" points towards a dynamic, performance-oriented environment common in growth teams.

📈 Primary Responsibilities

• Design end-to-end product experiences for both web and mobile interfaces.

• Develop and optimize conversion-focused funnels, including landing pages, interactive quizzes, user onboarding sequences, and checkout/upsell flows.

• Rapidly prototype new features and design concepts, iterating quickly based on user feedback, performance metrics, and experimentation results.

• Translate complex product and growth strategies into clear, intuitive user flows and high-fidelity UI designs.

• Actively participate in design reviews and collaborate with product managers, engineers, and growth marketers to ensure timely and effective product releases.

• Create visually appealing and functional UI elements that adhere to and expand upon the existing design system.

• Integrate and utilize AI-powered design tools to enhance efficiency in exploration, prototyping, and workflow automation.

• Clearly articulate design decisions, rationale, and proposed solutions to stakeholders, incorporating feedback for design iterations.

📝 Enhancement Note: The responsibilities highlight a blend of core UX/UI design skills and a strong focus on growth and conversion optimization. The requirement to "ship quickly" and "iterate based on data" suggests a fast-paced, agile environment where designers are expected to contribute directly to measurable business outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, HCI, Computer Science, or a related field is often preferred for Product Design roles. Equivalent practical experience will also be considered.

Experience: 2–4 years of professional experience in Product Design, UX Design, or UI Design, with a proven track record of shipping digital products.

Required Skills:

• Strong visual design and interaction design skills, with a keen eye for aesthetics and usability.

• Demonstrated ability to manage the full design lifecycle from concept ideation through to shipped product experiences.

• Proficiency in rapid prototyping and iterative design processes, comfortable with fast-paced development cycles.

• Experience working in data-informed environments, utilizing metrics and A/B test results to guide design decisions.

• Expertise in design and prototyping tools, particularly Figma, and familiarity with modern prototyping software.

• Familiarity with or willingness to learn and utilize AI-assisted design workflows and tools.

• Strong product thinking capabilities, with a deep understanding and empathy for end-users and their needs.

Preferred Skills:

• Prior experience designing growth-focused flows, user onboarding, or conversion funnels.

• Experience with motion design or advanced interaction design techniques.

• Basic understanding of front-end development principles (HTML, CSS, JavaScript) and the ability to collaborate effectively with engineers on implementation discussions.

📝 Enhancement Note: The experience requirement of 2-4 years positions this role as a mid-level contributor, expected to work with some autonomy but also collaborate closely with senior team members and cross-functional partners. The emphasis on "shipping fast" and "data-informed environments" suggests the company values speed and measurable results, which is common in growth-focused product teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least 2-3 detailed case studies demonstrating end-to-end product design projects, with a strong emphasis on conversion-driven flows (e.g., landing pages, onboarding, checkout).

• Clearly articulate your design process, including problem definition, user research, ideation, prototyping, user testing, and iteration based on data.

• Highlight your role and specific contributions within each project, especially in collaboration with engineering and product teams.

• Quantify the impact of your design solutions with measurable results, such as conversion rate improvements, user engagement increases, or task completion rates.

Process Documentation:

• For each case study, detail the iterative process undertaken, including how feedback and data were incorporated to refine the design.

• Explain how you translated product and growth ideas into actionable user flows and wireframes.

• Showcase the final polished UI designs and any design system components you developed or utilized.

📝 Enhancement Note: Given the CRO focus, the portfolio must heavily emphasize data and measurable outcomes. Candidates should be prepared to discuss how their designs directly impacted conversion rates and business KPIs, demonstrating a results-oriented approach rather than purely aesthetic considerations.

💵 Compensation & Benefits

Salary Range: $100,000 - $120,000 per year.

Benefits:

• Robust and affordable Medical, Dental, and Vision plan options.

• Flexible time off policy.

• Annual incentive plan.

• Stock options.

Working Hours: The standard working hours are not explicitly stated but are typically around 40 hours per week for a full-time role. The remote nature and flexible time off policy suggest a degree of autonomy in managing work hours, provided deliverables are met.

📝 Enhancement Note: The salary range provided is for base pay. The mention of an "annual incentive plan and stock options" indicates a total compensation package that can exceed the base salary, aligning with performance goals and company growth. This is common for roles closely tied to business performance, such as CRO-focused positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech) / Direct-to-Consumer (DTC) Healthcare. Thirty Madison operates a portfolio of specialized healthcare brands focused on chronic conditions.

Company Size: The provided data does not explicitly state company size, but recent funding rounds and the mention of multiple brands suggest a growing mid-sized to large company. LinkedIn data typically indicates companies of this nature range from 201-500 employees or more.

Founded: Thirty Madison was founded in 2017. This indicates a relatively young but established company that has achieved significant growth and investment.

Team Structure:

• The Product Design team likely works in a pod-like structure, embedded within specific brand or product teams.

• Collaboration is expected with Product Managers, Engineers, and Growth/Marketing teams, forming cross-functional units.

Methodology:

• Data-driven decision-making is paramount, with a strong emphasis on A/B testing and performance metrics to validate design choices.

• Agile methodologies are likely employed for rapid iteration and continuous improvement of product features and conversion funnels.

• A focus on user-centric design principles, balanced with business objectives and growth targets.

Company Website: https://thirtymadison.com/

📝 Enhancement Note: Thirty Madison's mission to provide accessible, effective treatments for chronic conditions suggests a culture that values impact, patient well-being, and innovation. The company's growth and multiple brands indicate a dynamic environment where designers can contribute to diverse healthcare solutions.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a mid-level Product Designer with a specialization in Conversion Rate Optimization (CRO). It requires a solid foundation in design principles and the ability to work with a degree of independence, contributing directly to business outcomes.

Reporting Structure: The Product Designer will likely report to a Design Lead or Head of Product Design, with close collaboration and day-to-day interaction with Product Managers, Engineers, and Growth Marketers within specific product teams or pods.

Operations Impact: Designers in this role have a direct and measurable impact on the company's revenue and growth by optimizing user journeys and conversion rates across key digital touchpoints. Their work is integral to customer acquisition and retention strategies.

Growth Opportunities:

• Skill Specialization: Deepen expertise in CRO, user psychology, and data-informed design, becoming a go-to expert in conversion optimization.

• Leadership Track: Potential to move into Senior Product Designer roles, leading design initiatives for specific product areas or brands, or mentoring junior designers.

• Cross-Brand Exposure: Opportunity to contribute to the design strategy for various healthcare brands within the Thirty Madison portfolio, broadening experience across different user needs and market segments.

• AI Integration: Develop advanced skills in leveraging AI tools for design, a rapidly evolving area that can position the designer for future roles.

📝 Enhancement Note: The CRO specialization offers a clear path for growth into senior or lead roles focused on driving business impact through design. The company's multi-brand structure also provides opportunities for broader experience and career diversification within the HealthTech sector.

🌐 Work Environment

Office Type: Fully Remote. This offers flexibility and the ability to work from anywhere within the United States.

Office Location(s): While the role is remote, the company is headquartered in the US, and the job posting specifies "Remote, US." This implies that candidates must be legally authorized to work in the US and likely reside within the US to facilitate any potential future requirements or team collaborations that might benefit from timezone alignment.

Workspace Context:

• A fully remote setup necessitates strong self-discipline, time management, and proactive communication skills.

• Access to standard digital collaboration tools (e.g., Slack, Zoom, Notion) is expected.

• The company provides opportunities for remote team building and social interaction to foster a connected work environment.

• Designers will have access to necessary software licenses (e.g., Figma) and potentially stipends for home office equipment.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While remote work offers flexibility, the need for collaboration with cross-functional teams means adhering to core working hours, especially within US time zones, will be important for meetings and real-time problem-solving.

📝 Enhancement Note: The fully remote nature of the role means candidates should be comfortable with asynchronous communication and independent work. The company's commitment to remote work implies established processes for remote collaboration and team engagement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, focusing on specific case studies that highlight their CRO and product design expertise. A design challenge, potentially focused on optimizing a given funnel or user flow, may be assigned.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially Growth team members to assess collaboration skills, technical understanding, and design thinking.

• Hiring Manager Interview: A final interview with the hiring manager or design lead to discuss overall fit, career aspirations, and deeper dive into design philosophy.

Portfolio Review Tips:

• Highlight CRO Impact: Clearly showcase projects where your design decisions led to measurable improvements in conversion rates, user engagement, or other key performance indicators. Use data and metrics extensively.

• Structure Case Studies: For each case study, clearly define the problem, your role, your process (research, ideation, design, testing, iteration), the solution, and the quantifiable results.

• Showcase Figma Proficiency: Be ready to walk through your Figma files, demonstrating your workflow, component usage, and prototyping capabilities.

• Emphasize Collaboration: Provide examples of how you effectively collaborated with engineers, product managers, and other stakeholders.

• Tailor to Thirty Madison: If possible, research Thirty Madison's brands and consider how your skills align with their mission and product challenges.

Challenge Preparation:

• Be prepared for a design challenge that tests your ability to quickly analyze a problem, propose solutions, and articulate your reasoning, likely with a CRO or user flow optimization focus.

• Practice articulating your design process and decision-making rationale concisely.

• Understand common conversion funnel optimization strategies and be ready to apply them.

📝 Enhancement Note: The interview process is designed to evaluate both design craft and business impact. Candidates should be prepared to defend their design choices with data and demonstrate how they can contribute to Thirty Madison's growth objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool for UI/UX design, wireframing, and collaboration.

• Modern Prototyping Tools: Such as Protopie, Principle, or similar, for creating advanced interactions and animations.

• AI Design Tools: Tools that assist in exploration, asset generation, or workflow automation (specific tools not named, but familiarity is a plus).

Analytics & Reporting:

• Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar for understanding user behavior and tracking conversion metrics.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or Google Optimize for running experiments to validate design changes.

CRM & Automation:

• While not directly a designer's tool, understanding how CRM data (e.g., Salesforce, HubSpot) and marketing automation platforms influence user journeys can be beneficial.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. Experience with data analytics and A/B testing tools is highly valuable, as it directly supports the CRO aspect of the role and demonstrates a data-driven mindset.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are guided by metrics, user behavior, and experimentation, not just intuition.

• Speed & Iteration: A culture that embraces rapid prototyping, learning, and continuous improvement.

• User-Centricity: A deep understanding and empathy for the end-user's needs and journey.

• Collaboration: Strong cross-functional teamwork between design, product, engineering, and growth.

• Impact-Oriented: Focus on delivering tangible business results and improving patient outcomes.

Collaboration Style:

• Designers are expected to be active participants in cross-functional team discussions, offering design insights and solutions.

• Open communication and constructive feedback are encouraged within the design team and with partner teams.

• A proactive approach to problem-solving and a willingness to adapt designs based on new information or business priorities.

📝 Enhancement Note: The company culture emphasizes agility, data, and collaboration, all crucial for success in a CRO-focused product design role within a fast-paced tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to ship quickly while maintaining high design standards and a consistent design system.

• Data Interpretation: Effectively translating complex analytics and A/B test results into actionable design insights.

• Cross-Functional Alignment: Ensuring alignment on design decisions and priorities across multiple stakeholder groups with potentially competing objectives.

• AI Integration: Staying current with and effectively integrating rapidly evolving AI design tools into existing workflows.

Learning & Development Opportunities:

• CRO Expertise: Advanced training or self-study in conversion rate optimization techniques, user psychology, and experimentation design.

• Product Strategy: Deeper involvement in product strategy discussions and contributing to the product roadmap based on design insights.

• Tool Proficiency: Mastering advanced features of Figma and exploring new design and AI tools.

• Industry Trends: Keeping abreast of the latest trends in UX/UI design, HealthTech, and conversion optimization.

📝 Enhancement Note: This role offers significant opportunities for professional development, particularly in the high-demand field of CRO and AI-assisted design, within the growing HealthTech sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to significantly improve a conversion rate or user flow. What was your process, and what were the results?" (Focus on metrics, iteration, and impact.)

• "How do you approach balancing rapid iteration with maintaining design system integrity and quality?" (Highlight your workflow for fast-paced environments.)

Company & Culture Questions:

• "What interests you about Thirty Madison and our mission in healthcare?" (Research the company's brands and values.)

• "How do you stay updated on the latest design trends and AI tools?" (Show passion for continuous learning.)

Portfolio Presentation Strategy:

• Prioritize CRO Case Studies: Lead with 1-2 case studies that best showcase your impact on conversion rates and business goals.

• Quantify Everything: For each project, clearly state the problem, your specific actions, and the measurable outcomes (e.g., "+15% conversion rate," "-10% bounce rate").

• Showcase Your Process: Be ready to walk through your Figma files, explaining your design thinking, iterative steps, and rationale behind key decisions.

• Prepare for Q&A: Anticipate questions about your design choices, data interpretation, and challenges faced.

📝 Enhancement Note: Emphasizing data, measurable results, and collaborative problem-solving will be key to acing the interview process. Be prepared to discuss specific examples from your portfolio that align with Thirty Madison's growth-oriented culture.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided greenhouse.io link.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that specifically highlight your experience in conversion-driven design, rapid iteration, and measurable impact. Ensure they clearly demonstrate your process and results.

• Optimize Your Resume: Tailor your resume to emphasize keywords from the job description such as "Product Design," "CRO," "Figma," "Prototyping," "Iteration," "Data-Informed," and "Growth Flows." Quantify achievements whenever possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clearly articulating your design process, the problem, your solution, and the quantifiable results. Be ready to discuss your experience with Figma and AI tools.

• Research Thirty Madison: Familiarize yourself with Thirty Madison's mission, their various healthcare brands (Keeps, Cove, Facet, NURX), and their recent achievements. Understand how your design skills can contribute to their overall goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.