Product Designer
π Job Overview
Job Title: Product Designer Company: Petra Brands Location: Remote (Philippines) Job Type: Full-Time Category: Product Design / CPG Operations Date Posted: October 23, 2025 Experience Level: 2-5 Years Remote Status: Fully Remote
π Role Summary
- Drive the end-to-end product design lifecycle for innovative party and craft products within the House of Party (HOP) brand.
- Develop compelling product concepts, packaging designs, and seasonal collections that align with brand aesthetics and market trends.
- Collaborate cross-functionally to ensure seamless product development from ideation through to production readiness.
- Uphold brand consistency and quality standards across all product materials and visuals.
- Conduct market research and trend analysis to identify opportunities for innovation and competitive benchmarking.
π Enhancement Note: While the title is "Product Designer," the responsibilities heavily lean into the operations and execution aspects of bringing consumer packaged goods (CPG) to market. This role requires a blend of creative design and practical understanding of manufacturing, sourcing, and retail readiness, making it a key GTM (Go-To-Market) operations adjacent role.
π Primary Responsibilities
- Support the creation and timely delivery of biannual retail product catalogs, ensuring all SKU definitions, pricing, packaging, and sample timelines are met.
- Track progress across diverse product subcategories (e.g., Pixel Pop, Muddies, Threadies), coordinating with design, sourcing, and marketing teams to prepare materials for internal and retail presentations.
- Work closely with the Head of Creatives, Sourcing, and Private Label teams to align on design direction, material selection, and production feasibility, ensuring designs meet quality, material, and cost standards.
- Review product samples during pre-production phases, providing critical design feedback to maintain aesthetic and functional integrity.
- Ensure all product and packaging designs strictly adhere to established brand guidelines and evolving seasonal themes.
- Support the development of cohesive product collections that integrate seamlessly with broader campaign or retail strategies, enhancing market appeal.
- Stay abreast of the latest retail and design trends within the party goods, gifting, and lifestyle categories to inform product development.
- Conduct competitive benchmarking to identify opportunities for product improvement and innovation, translating insights into actionable design proposals.
- Prepare detailed design specifications, product renders, and print-ready files for efficient supplier handoff.
- Maintain organized design records, templates, and version control for all ongoing projects, ensuring accessibility and traceability.
π Enhancement Note: The responsibilities highlight a strong emphasis on project management and cross-functional coordination, typical of operations roles that bridge creative and commercial teams. The "tracking progress" and "documentation" aspects are particularly indicative of operational rigor required in CPG product development.
π Skills & Qualifications
Education:
- Bachelorβs degree in Product Design, Industrial Design, Graphic Design, or a closely related field.
Experience:
- 2β4 years of demonstrated experience in retail or private label product design.
- Preference for experience within party products, packaging, gifting, or seasonal goods sectors.
Required Skills:
- Design Software Proficiency: Strong command of Adobe Illustrator, Photoshop, and InDesign for creating detailed graphics, mockups, and print-ready files.
- Material & Production Knowledge: Good understanding of various materials, print processes (including dielines), and packaging mechanics to ensure design feasibility and quality.
- Creative Execution: Ability to balance innovative creative thinking with practical, executable design solutions suitable for mass production.
- Detail-Oriented & Organized: Meticulous attention to detail, exceptional organizational skills, and the capacity to manage multiple projects simultaneously under tight deadlines.
- Communication & Teamwork: Excellent written and verbal communication skills, with a demonstrated ability to collaborate effectively with cross-functional teams including creatives, sourcing, and marketing.
- Trend Awareness: Keen interest in seasonal trends (Christmas, Halloween, Birthdays, etc.) and a passion for the party industry to inform design direction.
Preferred Skills:
- 3D/Mockup Tools: Familiarity with 3D modeling or mockup software such as Blender, SolidWorks, or Keyshot for enhanced visualization and prototyping.
π Enhancement Note: The experience requirement is specific (2-4 years) and the preferred skills point towards a need for candidates who can quickly contribute to the visual and technical aspects of product development, indicating a role that values both creative flair and a grasp of production realities. The emphasis on "retail or private label" experience is crucial.
π Process & Systems Portfolio Requirements
Portfolio Essentials:
- Product Development Case Studies: Showcase 2-3 detailed case studies of products designed from concept to production. Each case study should highlight the design process, challenges overcome, material considerations, and final retail output.
- Packaging Design Examples: Include a variety of packaging designs, demonstrating understanding of dielines, print processes, and brand application. Highlight how packaging contributed to product appeal or functionality.
- Brand Guideline Adherence: Provide examples where you have successfully applied brand guidelines to product and packaging design, demonstrating consistency and aesthetic alignment.
- Trend Integration Examples: Showcase how you have incorporated market trends or seasonal themes into product designs, illustrating your research and application skills.
Process Documentation:
- Workflow Visualization: Present a clear visual representation of a product design workflow you have managed or contributed to, from initial brief to final production handover.
- Design Specification Templates: Include any templates or examples of detailed design specifications you have created for suppliers, demonstrating clarity and comprehensiveness.
- Collaboration Artifacts: If possible, provide anonymized examples of communication or feedback loops with cross-functional teams (sourcing, marketing) that illustrate effective collaboration in the design process.
- Problem-Solving Documentation: Detail a specific instance where a design challenge (e.g., material cost, production limitation) was resolved through design iteration or process adjustment.
π Enhancement Note: A strong portfolio demonstrating practical application of design skills within a product development and retail context is paramount. The emphasis on process, collaboration, and problem-solving within the portfolio requirements signals that Petra Brands values not just aesthetic output but also the operational rigor behind it.
π΅ Compensation & Benefits
Salary Range:
- Estimated Range: PHP 600,000 - 1,200,000 per year (approximately $10,000 - $20,000 USD per year)
- Methodology: This estimate is based on a 2-4 year experience level for a Product Designer role in the Philippines, with the understanding that it is a fully remote position. Salary benchmarks for creative roles in the Philippine tech and CPG sectors, adjusted for remote work and the specific industry demands (CPG, retail packaging), were considered. The upper end reflects candidates with stronger 3D tool proficiency and more extensive relevant experience.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and innovative team.
- Creative and collaborative work environment.
- Professional development opportunities and career growth.
Working Hours:
- Standard full-time hours, typically 40 hours per week. Flexibility may be available, but core hours will likely align with team collaboration needs and project deadlines.
π Enhancement Note: As no salary was provided, an estimated range has been generated based on industry standards for the Philippines for a role with this experience level and remote work arrangement. Benefits are stated generically and should be confirmed.
π― Team & Company Context
π’ Company Culture
Industry: Consumer Packaged Goods (CPG) - specializing in beauty, personal care, and lifestyle sectors. Brands include House of Party, Fomin, EveryMood, and Roofus Pet. Company Size: Petra Brands is part of a larger organization, likely indicating a mid-to-large size company with established processes but retaining a dynamic, innovative spirit. Founded: Information not explicitly provided, but the existence of multiple distinct brands suggests a company with growth and strategic brand development.
Team Structure:
- The Product Designer will report to the Head of Creatives within the House of Party brand.
- This role requires close collaboration with Sourcing, Private Label, Marketing, and potentially other design teams across Petra Brands.
- The structure emphasizes a matrixed approach to product development, where specialized teams contribute to a unified product launch.
Methodology:
- Data-Informed Creativity: While creative design is central, the role emphasizes staying updated with retail trends and benchmarking competitors, suggesting a data-informed approach to design decisions.
- Agile Development Cycles: The mention of "biannual retail product catalogs" and tracking SKU definitions implies structured, albeit potentially agile, product development cycles.
- Cross-Functional Harmony: The core methodology revolves around seamless collaboration between creative, supply chain, and commercial teams to ensure products are both desirable and manufacturable.
Company Website: https://petrabrands.com/
π Enhancement Note: Petra Brands operates within the CPG space, with a focus on creating emotionally resonant products. The "House of Party" brand suggests a focus on fun, celebratory, and trend-driven items, which will heavily influence the design aesthetic and the types of collaborative challenges encountered.
π Career & Growth Analysis
Operations Career Level: This role is positioned as an individual contributor with significant responsibility in product design execution. It sits at the mid-level of experience, requiring autonomy in design tasks but also strong collaboration within a team structure. Reporting Structure: The Product Designer reports to the Head of Creatives, indicating a clear line of creative leadership. However, the project execution involves close interaction with Sourcing and Marketing, requiring effective navigation of a cross-functional reporting dynamic. Operations Impact: This role directly impacts revenue by designing products that are appealing to consumers and retail partners. Successful product designs, aligned with market trends and production feasibility, contribute directly to sales volume, brand perception, and competitive positioning in the CPG market.
Growth Opportunities:
- Specialization: Deepen expertise in specific product categories (e.g., party supplies, seasonal goods) or gain advanced skills in 3D rendering and prototyping.
- Leadership: Potential to move into a Senior Product Designer role, mentoring junior designers or leading specific product lines.
- Cross-Functional Mobility: Develop a broader understanding of CPG operations, potentially transitioning into roles within product management, brand management, or even sourcing/supply chain liaison roles, leveraging design insights.
- Industry Exposure: Gain extensive experience across multiple brands within Petra Brands, broadening exposure to different market segments and design challenges.
π Enhancement Note: The role offers a clear path for growth within the creative or broader CPG operations functions, emphasizing skill development in design, trend analysis, and cross-functional collaboration.
π Work Environment
Office Type: Fully Remote. This allows for a flexible work environment with no mandatory office presence. Office Location(s): The designated location is the Philippines, suggesting that while remote, candidates are expected to be based within this region, likely for timezone alignment and potential future team meetups.
Workspace Context:
- Remote Autonomy: Operates with a high degree of autonomy, requiring self-discipline and effective time management for remote work.
- Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and design file sharing will be central to the work environment.
- Cross-Functional Interaction: While remote, the role necessitates active engagement with various teams, fostering a collaborative spirit through digital channels.
Work Schedule:
- Typically 40 hours per week, with potential for flexibility. Alignment with Asia/Manila timezones (GMT+8) will be important for team collaboration.
π Enhancement Note: The fully remote nature requires candidates to be self-motivated and proficient with remote collaboration tools. The Philippines location hints at potential timezone considerations for global team interactions.
π Application & Portfolio Review Process
Interview Process:
- Initial Screening: Review of resume and portfolio to assess qualifications and experience against role requirements.
- Creative/Technical Interview: Discussion focusing on design philosophy, software proficiency, material knowledge, and a review of portfolio projects. Expect questions about specific design challenges and solutions.
- Cross-Functional Interview: Conversation with key stakeholders from Sourcing, Marketing, or Product Management to evaluate collaboration skills, understanding of retail readiness, and ability to align with business objectives.
- Final Interview: With the Head of Creatives or a senior leader to assess cultural fit, long-term potential, and alignment with the company's vision.
Portfolio Review Tips:
- Highlight Process, Not Just Polish: For each project, clearly articulate the problem, your design process, the rationale behind your decisions, and the final outcome. Show your thinking.
- Quantify Impact: Where possible, include metrics or anecdotal evidence of how your designs contributed to sales, brand perception, or successful product launches.
- Showcase Retail/CPG Relevance: Prioritize projects that demonstrate experience with packaging, CPG product design, or retail-ready concepts.
- Demonstrate Software Proficiency: Be ready to discuss your comfort level with Adobe Creative Suite and any 3D tools, and how you leverage them in your workflow.
- Tailor to House of Party: Research the House of Party brand and Petra Brands' other offerings. Show how your design aesthetic and approach align with their fun, trend-driven, and celebratory market position.
Challenge Preparation:
- Design Exercise: Be prepared for a potential take-home design challenge or a live exercise focusing on developing a product concept or packaging for a specific brief related to party or seasonal goods.
- Problem-Solving Scenarios: Anticipate questions about how you would handle design constraints, cost limitations, or tight deadlines in a CPG context.
- Trend Application: Be ready to discuss current trends in the party/gifting space and how you would translate them into marketable product designs.
π Enhancement Note: The interview process will likely focus on both creative talent and practical, operations-minded execution. A strong, relevant portfolio is the most critical component for success.
π Tools & Technology Stack
Primary Tools:
- Adobe Creative Suite: Expert proficiency required in Adobe Illustrator, Photoshop, and InDesign for graphics, layouts, and print-ready files.
- 3D/Mockup Software (Preferred): Familiarity with tools like Blender, SolidWorks, or Keyshot for creating realistic product renders and mockups.
Product Development & Collaboration:
- Project Management Software: Likely to use tools for task tracking, progress monitoring, and deadline management (e.g., Asana, Trello, Jira - specific tool not mentioned).
- Cloud Storage & File Sharing: Platforms for storing and sharing design assets and specifications (e.g., Google Drive, Dropbox, SharePoint).
- Communication Platforms: Tools for team communication and collaboration (e.g., Slack, Microsoft Teams).
Analytics & Reporting (Indirect Use):
- While not a direct analytics role, understanding how design impacts sales and market performance would involve indirect interaction with reporting dashboards or market trend data.
π Enhancement Note: Proficiency with Adobe Creative Suite is non-negotiable. Experience with 3D visualization tools is a significant plus, indicating a candidate who can contribute more holistically to product visualization and development.
π₯ Team Culture & Values
Operations Values:
- Creativity & Innovation: A core value driving the development of unique and engaging products.
- Customer Centricity: Designing products that resonate emotionally with consumers and meet market demands.
- Collaboration & Teamwork: Emphasis on working effectively across departments to achieve shared goals.
- Detail & Quality: Commitment to high standards in design execution, material selection, and production.
- Adaptability & Trend Awareness: Staying agile and responsive to evolving market trends and consumer preferences.
Collaboration Style:
- Cross-Functional Integration: The role is designed for close collaboration with sourcing, marketing, and product management teams, requiring open communication and a shared understanding of project goals.
- Feedback-Driven Improvement: A culture that encourages constructive feedback on designs and processes to ensure optimal product outcomes.
- Shared Vision: Working towards a common objective of creating successful, market-ready products that align with Petra Brands' overall strategy.
π Enhancement Note: The culture likely blends a creative, brand-focused ethos with the practical, results-oriented demands of the CPG industry. A candidate who can be both a creative force and a reliable operational partner will thrive.
β‘ Challenges & Growth Opportunities
Challenges:
- Balancing Creativity with Constraints: Juggling innovative design ideas with practical limitations such as material costs, manufacturing capabilities, and retail pricing targets.
- Remote Collaboration Dynamics: Maintaining strong communication and alignment with diverse teams across different functions and potentially time zones, all while working remotely.
- Rapid Trend Cycles: Staying ahead of fast-paced trends in the party, gifting, and lifestyle sectors to ensure product relevance and market appeal.
- Global Sourcing Realities: Understanding and adapting designs to suit the capabilities and material availability of global manufacturing partners.
Learning & Development Opportunities:
- Advanced Design Software: Opportunity to deepen skills in 3D modeling, rendering, or specialized design software.
- CPG Product Lifecycle Mastery: Gaining comprehensive knowledge of the end-to-end product development process within the CPG industry.
- Cross-Functional Acumen: Developing a deeper understanding of sourcing, marketing, and retail strategies through close collaboration.
- Brand Portfolio Exposure: Working across multiple brands within Petra Brands provides diverse design challenges and market insights.
π Enhancement Note: This role offers significant opportunities for professional growth by tackling real-world CPG challenges and developing a well-rounded skill set that bridges creative design with operational execution.
π‘ Interview Preparation
Strategy Questions:
- "Describe a time you had to balance a creative vision with strict production constraints. How did you resolve it?" (Focus on process, compromise, and outcome.)
- "How do you stay current with design trends in the CPG or party goods industry, and how have you incorporated these trends into your work?" (Showcase research methods and application.)
- "Walk us through your process for creating a product packaging design from initial concept to final print-ready files. What are the key considerations at each stage?" (Detail your workflow, software use, and understanding of production.)
- "How would you approach designing a new product line for a brand like House of Party, given our focus on fun, celebratory, and trend-driven items?" (Demonstrate brand understanding and creative strategy.)
Company & Culture Questions:
- "What do you know about Petra Brands and our portfolio of brands, particularly House of Party?" (Research the company and its market positioning.)
- "How do you approach collaboration with non-design teams like sourcing or marketing?" (Highlight communication and teamwork skills.)
- "What are your expectations for a remote work environment and how do you ensure productivity and team connection?" (Address self-management and remote collaboration strategies.)
- "What excites you most about working in the CPG industry and specifically with party/seasonal products?" (Express genuine interest and passion.)
Portfolio Presentation Strategy:
- Storytelling: For each project, tell a clear story: the problem, your approach, your solution, and the impact.
- Visual Clarity: Ensure your designs are presented clearly and professionally. Use mockups to show products in context.
- Process Documentation: Be ready to explain your design process, including the tools you used and why.
- Highlight Collaboration: If possible, point to aspects of your work that demonstrate successful collaboration with other departments.
- Brand Alignment: Explicitly connect your design choices to the brand's identity and target audience.
π Enhancement Note: Preparation should focus on articulating your design process, demonstrating a keen understanding of CPG product development, and showcasing your ability to collaborate effectively in a remote, cross-functional environment.
π Application Steps
To apply for this Product Designer position:
- Submit your application through the provided link on Workable Jobs.
- Portfolio Customization: Tailor your portfolio to prominently feature relevant experience in product design, packaging, CPG, and seasonal goods. Highlight case studies that demonstrate your process from ideation to production readiness.
- Resume Optimization: Ensure your resume clearly outlines your 2-4 years of experience, specific software proficiencies (Adobe Suite mandatory), and any experience with 3D tools. Quantify achievements where possible.
- Interview Preparation: Practice articulating your design process, readiness to collaborate remotely, and understanding of CPG market trends. Prepare to discuss your portfolio in detail.
- Company Research: Thoroughly research Petra Brands, its various brands (especially House of Party), and its position in the CPG market. Understand their aesthetic and target audience.
β οΈ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Application Requirements
Candidates should have a bachelor's degree in a relevant field and 2-4 years of experience in product design, preferably in retail or private label. Strong proficiency in design software and good communication skills are essential.