Product Designer

📍 Job Overview

Job Title: Product Designer Company: Nas Company Location: Singapore OR Indonesia OR Malaysia Job Type: Full-time Category: Product Design / GTM Operations Enablement Date Posted: 2025-10-06 Experience Level: Mid-Senior Level (3+ years) Remote Status: On-site (with potential for hybrid considerations based on location and role evolution)

🚀 Role Summary

• Spearhead end-to-end product design initiatives, driving innovation from concept to polished execution across web and mobile platforms.
• Collaborate directly with the founder and leadership to define product strategy, influence user experience, and shape the company's design ethos.
• Champion a design-centric culture, ensuring the creation of simple, beautiful, and intuitive experiences for creators building online businesses and communities.
• Own and manage design projects autonomously, demonstrating strong ownership, adaptability, and a commitment to high-quality outcomes.
• Contribute to a fast-paced, high-growth environment, leveraging a holistic thinking approach to balance user needs, business objectives, and technical feasibility.

📝 Enhancement Note: This role is positioned as a critical, early-stage design hire ("third Product Designer") within a rapidly scaling, design-forward company. The emphasis on direct collaboration with the founder and the autonomy granted suggests a significant impact on product direction and design culture, aligning with GTM Operations enablement through user-centric product development that drives customer acquisition and retention.

📈 Primary Responsibilities

• Lead the entire design lifecycle for new features and products, from initial user research and ideation through wireframing, prototyping, and final visual design.
• Translate complex user problems and business requirements into elegant, user-friendly interfaces for Nas.io's web and mobile applications.
• Actively participate in product strategy discussions, providing design insights and advocating for user-centric solutions.
• Conduct design reviews with the founder and team leads, articulating design rationale and vision effectively.
• Partner closely with engineering teams to ensure seamless design hand-offs and high-fidelity implementation of designs, maintaining design integrity.
• Develop and maintain design systems, style guides, and UI kits to ensure consistency and scalability across the product.
• Proactively identify opportunities for design improvement and innovation, pushing the boundaries of product design excellence.
• Contribute to shaping the company's overall design culture through proactive engagement, knowledge sharing, and by setting high standards for craft and execution.
• Collaborate with cross-functional teams, including product management, engineering, and marketing, to align on product goals and user experience.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership, strategic involvement, and cross-functional collaboration, typical of mid-to-senior level product designers in growth-stage tech companies. The direct involvement with the founder and leadership team indicates a high level of influence and strategic contribution.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, or a related field is often preferred. Equivalent practical experience and a strong portfolio will be highly valued.

Experience:

• Minimum of 3 years of professional experience in product design, with a proven track record of delivering high-quality user experiences.
• Experience in SaaS or e-commerce product design is considered a significant advantage, demonstrating familiarity with complex user flows and business models.

Required Skills:

• Proficiency in Figma: Expert-level skills in Figma for UI/UX design, prototyping, and collaboration.
• End-to-End Design Ownership: Demonstrated ability to lead design projects from discovery through to implementation, including user research, wireframing, prototyping, and visual design.
• User-Centric Design Thinking: Deep understanding of user experience principles, usability, and interaction design.
• Strong Communication & Storytelling: Ability to articulate design decisions, rationale, and vision clearly and persuasively to diverse stakeholders, including non-designers.
• Attention to Detail: Meticulous approach to design, ensuring pixel-perfect execution and consideration of micro-interactions.
• Adaptability & Resilience: Proven ability to thrive in a fast-paced, high-growth environment, embracing iteration and navigating ambiguity.
• Ownership Mentality: Proactive and self-driven approach to managing projects, timelines, and stakeholder engagement.

Preferred Skills:

• Framer & Jitter Proficiency: Experience with animation and interactive prototyping tools like Framer and Jitter to create dynamic and engaging user experiences.
• Design Systems: Experience in building, maintaining, or contributing to design systems.
• Cross-functional Collaboration: Proven ability to work effectively with product managers, engineers, and other cross-functional teams.
• SaaS/E-commerce Experience: Direct experience designing for Software-as-a-Service or e-commerce platforms.
• Basic Copywriting Skills: Ability to craft clear, concise, and brand-aligned copy for user interfaces.
• Familiarity with Nas.io: Understanding of Nas.io's current design language and product offerings.

📝 Enhancement Note: The emphasis on "design geek" culture and the specific tools (Figma, Framer, Jitter) points to a team that values cutting-edge design practices and craftsmanship. The "3+ years" experience level coupled with the "third designer" status suggests a role with significant responsibility and potential for leadership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies that highlight your end-to-end product design process, from problem definition to final solution and impact.
• Problem-Solution-Impact Narrative: Clearly articulate the user or business problem, your design process and rationale, the solutions you created, and the measurable impact of your work (e.g., increased conversion rates, improved user satisfaction, reduced friction).
• Demonstration of Craftsmanship: Include high-fidelity mockups, interactive prototypes, and examples of micro-interactions that demonstrate your attention to detail and aesthetic sensibility.
• Process Documentation: Illustrate your design process, including user research methodologies, ideation techniques, wireframing, prototyping, and collaboration with engineering.
• Tool Proficiency Showcase: Ensure your portfolio clearly demonstrates your expertise with Figma, and ideally, your experience with Framer and Jitter.

Process Documentation:

• Candidates are expected to articulate their design process clearly during interviews, detailing how they approach problem-solving, user research, ideation, iteration, and collaboration with engineering.
• The ability to explain how they contribute to or leverage design systems and ensure design consistency will be a key indicator of process maturity.

📝 Enhancement Note: For a role at this level and within a design-centric company, a robust portfolio is paramount. It serves not just as a showcase of skills but as a direct demonstration of the candidate's ability to think strategically, execute meticulously, and drive tangible results through design. The "Think in Days" value suggests a need to demonstrate agility and rapid iteration within the portfolio.

💵 Compensation & Benefits

Salary Range:

• Singapore: S$75,000 - S$110,000 annually
• Indonesia: IDR 180,000,000 - IDR 280,000,000 annually
• Malaysia: MYR 90,000 - MYR 140,000 annually

Rationale for Estimate: These ranges are estimated based on industry benchmarks for Product Designers with 3-5 years of experience in major tech hubs within Southeast Asia, considering the company's growth stage, funding, and the competitive nature of design talent. The upper end reflects candidates with specialized skills (e.g., SaaS, advanced prototyping tools) and strong portfolio evidence.

Benefits:

• Medical Insurance: Comprehensive plans tailored to regional standards.
• Self Care/Wellness Fund: S$100 (or regional equivalent) monthly fund for personal well-being activities.
• Mental Health Fund: S$150 (or regional equivalent) monthly fund for therapy or career coaching.
• Paid Time Off: Generous PTO based on regional regulations and company policy.
• Yearly Retreats: Company-wide annual retreats for bonding and rejuvenation.
• Stock Options/Profit Share: Potential opportunity to gain equity or share in company profits.
• Transport Allowance: Available for employees in Singapore and Dubai (and potentially other specified locations, though not explicitly listed for Indonesia/Malaysia in the provided text).

Working Hours:

• The company operates at a very fast pace, emphasizing efficiency and commitment ("Think in Days," "Never Miss a Monday"). While a standard 40-hour work week is typical, expect a demanding and results-oriented environment. Flexibility may be offered, but a strong commitment to deadlines and output is essential.

📝 Enhancement Note: The provided benefits are quite generous, especially the wellness and mental health funds, reflecting a company that invests in employee well-being despite its high-performance culture. The salary ranges are estimates and should be confirmed with the company, but they aim to be competitive for the specified regions and experience level.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Tech, Creator Economy, Social Media Technology, SaaS Company Size: ~100 employees. This size indicates a dynamic, agile environment where individual contributions have a significant and visible impact. It's large enough to have structure but small enough to avoid excessive bureaucracy. Founded: The company has raised $23 million, indicating a well-funded, growth-stage startup with established traction and ambitious expansion plans.

Team Structure:

• Design Team: Currently small, with this role being the third Product Designer. This implies a close-knit team where collaboration and shared ownership are key.
• Reporting Structure: The Product Designer will likely report to a Head of Product or Design Lead, with direct access to the Founder/CEO for strategic discussions.
• Cross-functional Collaboration: Designers work closely with product managers, engineers, and potentially marketing teams to ensure cohesive product development and GTM strategies.

Methodology:

• Data-Driven & User-Centric: The company emphasizes understanding user needs and leveraging data to inform product decisions, even within its fast-paced "Think in Days" methodology.
• Agile Development: The rapid pace suggests an agile development approach, requiring designers to be comfortable with iteration and quick turnarounds.
• Focus on Storytelling: A core competency of the company, this translates into how they approach product development and communication – aiming for clarity and impact.

Company Website: https://www.nas.co/

📝 Enhancement Note: The company culture is defined by rapid growth, a strong emphasis on design, and a unique set of values ("Think in Days," "Never Miss a Monday"). This blend of speed, design focus, and commitment is crucial for candidates to understand.

📈 Career & Growth Analysis

Operations Career Level: This role represents a mid-to-senior level individual contributor position within the Product Design function. It offers significant autonomy and the opportunity to influence product strategy and design direction at a critical stage of company growth.

Reporting Structure: While specific reporting lines aren't detailed, the role emphasizes direct collaboration with the Founder/CEO and other leadership figures. This implies a flat hierarchy where impactful contributions are recognized and can lead to accelerated growth.

Operations Impact: As a Product Designer, your impact is directly tied to the usability, desirability, and effectiveness of the Nas.io platform. By creating seamless experiences, you'll contribute to:

• Customer Acquisition: Intuitive onboarding and compelling product presentation drive new user sign-ups.
• Customer Retention: Engaging and valuable features foster loyalty and reduce churn.
• Community Building: The platform's design directly supports creators in building and managing their communities, a core value proposition.
• Brand Perception: High-quality design reinforces Nas Company's image as a leader in the creator economy.

Growth Opportunities:

• Leadership in Design: As the team scales, there's potential to grow into a Design Lead or Manager role, shaping the team's direction and mentoring junior designers.
• Product Strategy Influence: Continued strong performance and strategic input can lead to greater involvement in overall product roadmap and company strategy.
• Skill Specialization: Opportunity to deepen expertise in areas like design systems, user research, or advanced prototyping tools.
• Career Advancement within a High-Growth Startup: Participating in the company's scaling journey offers invaluable experience in building and evolving products and teams in a dynamic environment.

📝 Enhancement Note: The growth potential is significant, tied directly to the company's rapid scaling. This role is ideal for someone who wants to make a substantial impact and grow their career alongside a successful startup.

🌐 Work Environment

Office Type: The job is listed with specific locations (Singapore, Indonesia, Malaysia), indicating an on-site or hybrid work model is expected, rather than fully remote. The company culture emphasizes collaboration and rapid iteration, which often thrives in a shared physical or virtual workspace.

Office Location(s): Singapore, Indonesia, Malaysia. These are key hubs for tech and media companies in Southeast Asia, offering vibrant ecosystems for talent.

Workspace Context:

• Collaborative Environment: Design plays a central role, so expect frequent collaboration with product, engineering, and leadership in shared spaces or virtual collaboration tools.
• Tools & Technology: Access to leading design software (Figma, Framer, Jitter) and other productivity tools to facilitate efficient workflows.
• Fast-Paced Culture: The environment is characterized by high energy, quick decision-making, and a strong focus on execution ("Think in Days").

Work Schedule: While a standard work week is implied, given the company's "Never Miss a Monday" and "Think in Days" values, employees are expected to be highly committed and responsive. Flexibility might be available, but a strong work ethic and dedication to meeting deadlines are paramount.

📝 Enhancement Note: The on-site requirement, coupled with the company's fast-paced and collaborative culture, suggests an environment where in-person interaction is valued for driving rapid innovation and maintaining team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a link to your portfolio.
• Portfolio Review: Initial screening by the design/product team to assess your craft, process, and alignment with the company's design aesthetic and values.
• Hiring Manager/Founder Interview: Discuss your experience, design philosophy, and approach to problem-solving. This stage often includes a deep dive into your portfolio case studies.
• Design Challenge/Case Study Presentation: You may be asked to complete a small design exercise or present a more in-depth case study from your portfolio, focusing on your thought process, design decisions, and impact.
• Cross-functional Interviews: Meet with key stakeholders from product and engineering to assess collaboration skills and cultural fit.
• Final Interview: Often with the Founder/CEO, focusing on strategic thinking, potential impact, and alignment with company values.

Portfolio Review Tips:

• Highlight Impact: Quantify the results of your design work whenever possible (e.g., "improved conversion by X%", "reduced support tickets by Y%").
• Showcase Your Process: Clearly explain why you made certain design decisions, not just what you designed. Include iterations and how you incorporated feedback.
• Tailor to Nas.io: If possible, demonstrate an understanding of Nas.io's product and target audience. Consider how your skills align with their mission.
• Visual Storytelling: Ensure your portfolio is visually appealing and easy to navigate. Use clear headings, concise descriptions, and high-quality visuals.
• Focus on Figma: Explicitly mention and showcase your Figma expertise. If you have Framer/Jitter experience, highlight those projects too.

Challenge Preparation:

• Understand the "Why": For any design challenge, focus on understanding the underlying user problem and business goal before jumping into solutions.
• Think in Days: Be prepared to demonstrate how you can deliver value quickly while maintaining quality.
• Articulate Trade-offs: Be ready to discuss design trade-offs and how you would balance them in a fast-paced environment.
• Practice Presenting: Rehearse presenting your case studies and any challenge work, focusing on clear, concise communication and answering questions effectively.

📝 Enhancement Note: The interview process is designed to rigorously assess not only design skills but also strategic thinking, communication, and cultural fit within a demanding, fast-paced startup environment. A strong, well-articulated portfolio is the gateway to progressing.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for UI/UX design, wireframing, prototyping, and collaboration. Mastery is essential.
• Framer: Preferred for creating interactive prototypes and potentially some front-end development integration, allowing for more dynamic design expressions.
• Jitter: Utilized for motion design and animations, enhancing the user experience with engaging visual feedback.

Analytics & Reporting:

• While not explicitly listed as designer tools, designers at Nas Company are expected to understand product performance and user behavior. Familiarity with analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) and the ability to interpret data to inform design decisions would be beneficial.

CRM & Automation:

• Not directly applicable to the Product Designer role, but understanding how the product integrates with broader CRM or marketing automation workflows can provide valuable context for designing effective user journeys.

📝 Enhancement Note: The emphasis on Figma, Framer, and Jitter indicates a modern design stack focused on creating highly interactive and visually polished user experiences. Proficiency in these tools is a key requirement.

👥 Team Culture & Values

Operations Values:

• Think in Days: A core value emphasizing speed, efficiency, and rapid iteration. Design solutions should be delivered swiftly without compromising quality.
• Always Share Secrets: Transparency and open communication are key. Designers are encouraged to share their work, insights, and rationale openly.
• Never Miss a Monday: Commitment, reliability, and dedication are paramount. Designers must be dependable for deadlines and collaborative efforts.
• Be A Force For Good: Design decisions should aim for positive impact, both for users and the broader community.
• Explain for a 10-year old: Communication should be clear, simple, and accessible, avoiding jargon and unnecessary complexity.

Collaboration Style:

• Direct & Agile: Expect a highly collaborative style with frequent communication and feedback loops, especially with the founder and engineering teams.
• Proactive & Ownership-Driven: Team members are expected to take initiative, drive projects forward, and contribute beyond their immediate scope.
• Design-Led: As a design-centric company, designers are empowered to lead discussions and influence product direction, but always within a framework of collaboration and shared goals.

📝 Enhancement Note: The company values are very distinct and actionable. Candidates should reflect on how their work style and approach align with these specific principles, particularly "Think in Days" and "Explain for a 10-year old," as these will heavily influence daily operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration Cycles: Adapting to the "Think in Days" mentality requires designers to be comfortable with quick turnarounds, frequent feedback, and evolving requirements.
• Balancing Speed and Quality: Maintaining high design standards and craftsmanship while working at a rapid pace can be challenging.
• Defining Design Systems: As the company scales, contributing to or formalizing design systems will be crucial for maintaining consistency across an expanding product suite.
• Navigating Ambiguity: In a fast-growing startup, priorities can shift. Designers need to be comfortable working through ambiguity and providing direction even when not all information is available.

Learning & Development Opportunities:

• Direct Mentorship: Working closely with the founder and experienced product leaders offers invaluable learning opportunities.
• Impactful Project Ownership: The autonomy and scope of projects provide a platform for rapid skill development and portfolio building.
• Exposure to High-Growth Dynamics: Gaining experience in a rapidly scaling tech company is a significant career asset.
• Shaping Design Culture: Opportunity to influence and build the design function from an early stage.

📝 Enhancement Note: The challenges are inherent to a hyper-growth startup environment. Successful candidates will view these not as obstacles, but as opportunities for accelerated professional development and making a significant impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to make a significant design trade-off between user experience and business goals. How did you approach it, and what was the outcome?" (Focus on your decision-making process, communication, and understanding of business context.)
• "How do you ensure your designs are simple, intuitive, and align with the 'Explain for a 10-year old' principle, especially for complex features?" (Demonstrate your ability to distill complexity and communicate clearly.)
• "Walk us through a product design project where you demonstrated exceptional ownership and drove it from conception to successful launch. What were the key challenges, and how did you overcome them?" (Prepare a detailed case study emphasizing your end-to-end process and impact.)

Company & Culture Questions:

• "How do you embody the 'Think in Days' mentality in your design process?" (Showcase your understanding of speed, iteration, and agility.)
• "What does 'Be A Force For Good' mean to you in the context of product design?" (Connect your design philosophy to ethical considerations and positive user impact.)
• "How do you handle receiving constructive feedback on your designs, especially in a fast-paced environment?" (Highlight your adaptability, resilience, and collaborative spirit.)

Portfolio Presentation Strategy:

• Prioritize Impact: Begin with the most impactful projects that demonstrate your ability to solve real problems and drive business results.
• Tell a Story: For each case study, narrate the problem, your process, your solutions, and the outcomes. Make it engaging.
• Focus on Figma: Be prepared to deep-dive into your Figma files, explaining your system, component usage, and prototyping techniques.
• Articulate Rationale: Be ready to explain why you made specific design choices, referencing user needs, business goals, and design principles.
• Keep it Concise: Respect time limits. Focus on the most critical aspects of each project.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skills, but also strategic thinking, alignment with company values, and the ability to thrive in a high-velocity environment.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application: Through the provided link on Greenhouse.
• Curate your portfolio: Ensure your portfolio prominently features Figma expertise and showcases end-to-end design process with measurable impact. Tailor your case studies to highlight problem-solving, user-centricity, and rapid iteration.
• Optimize your resume: Highlight your 3+ years of product design experience, specific tool proficiencies (Figma, Framer, Jitter), and any relevant SaaS or e-commerce experience. Use keywords naturally integrated from the job description.
• Prepare for the interview: Practice articulating your design philosophy, explaining your process clearly, and demonstrating how you align with Nas Company's unique values like "Think in Days" and "Explain for a 10-year old."
• Research Nas Company: Familiarize yourself with Nas.io's product, target audience, and recent company news to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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