Principal, UX Design

📍 Job Overview

Job Title: Principal, UX Design

Company: DEPT®

Location: Capital Federal, Gran Buenos Aires, Mar del Plata, Argentina

Job Type: Full-Time

Category: User Experience (UX) Design, Digital Strategy

Date Posted: 2026-02-21

Experience Level: 5+ Years

Remote Status: Hybrid

🚀 Role Summary

• This Principal, UX Design role focuses on driving user-centered design that balances business objectives with user needs and desires.

• The position requires a strategic thinker capable of defining, ideating, prototyping, and testing innovative digital experiences.

• Candidates will leverage industry-tested best practices and fresh thinking to create world-class user experiences.

• The role emphasizes collaboration with multidisciplinary teams and a strong point of view on design strategy and execution.

📝 Enhancement Note: This role is categorized under UX Design and Digital Strategy, reflecting the core responsibilities of strategic thinking, user advocacy, and hands-on design execution within a technology and marketing context. The "Principal" title indicates a senior-level position requiring significant autonomy and leadership in design initiatives.

📈 Primary Responsibilities

• Collaborate with client project leads and multidisciplinary teams to develop innovative concepts and strategies for digital experiences.

• Iterate on and design new and existing solutions, adhering to and evolving predefined design languages and systems.

• Present design thinking, strategies, and solutions clearly and effectively to stakeholders.

• Implement and define UX best practices informed by research findings and user testing.

• Develop compelling presentations for stakeholders and internal workshares, articulating the value and impact of UX solutions.

• Create functional prototypes for rapid research and user testing to validate design concepts.

• Generate comprehensive annotations and design specifications for seamless handoff to development and delivery teams.

• Conduct Design QA to ensure the quality and integrity of the implemented user experience.

• Contribute to setting new standards for digital interaction and user experience within the organization and for clients.

• Develop a point of view on AI-enhanced design workflows and integrate them into the design process.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design execution, and stakeholder management. The emphasis on "defining strategy and architecture" alongside "layouts and interactions" indicates a holistic approach to UX design, extending beyond visual design to encompass the entire user journey and system thinking.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, Psychology, or a related field is typically expected for a Principal-level UX role.

Experience: 5+ years of professional experience in digital strategy, user experience design, and working with design systems.

Required Skills:

• Proven experience in user-centered design methodologies, including research, ideation, prototyping, and testing.

• Strong understanding of design thinking principles and their application in solving complex user problems.

• Proficiency in creating detailed user flows, wireframes, and interactive prototypes.

• Experience with design systems, including their creation, maintenance, and application.

• In-depth knowledge of web technologies, UX best practices, and accessibility standards (e.g., WCAG).

• Excellent presentation and communication skills, with the ability to articulate design decisions and strategies to diverse audiences.

• Demonstrated ability to collaborate effectively within multidisciplinary teams and manage feedback constructively.

• Entrepreneurial spirit with the capacity to work independently, take initiative, and drive projects forward with limited oversight.

• Strong organizational skills and meticulous attention to detail.

• Ability to manage multiple tasks, set priorities, and adapt to changing environments and client needs.

Preferred Skills:

• Experience with AI-enhanced design workflows and tools.

• Familiarity with various user research methodologies and tools.

• Experience in a consulting environment or agency setting.

• Understanding of front-end development principles to facilitate collaboration with engineers.

• Experience in defining UX strategy and architecture for complex digital products.

📝 Enhancement Note: The requirement for "5+ years of digital strategy, user experience, and design systems" and the "Principal" title suggest that candidates should demonstrate a strong portfolio showcasing strategic contributions, leadership in design initiatives, and a deep understanding of how UX impacts business outcomes. Experience with AI-enhanced design workflows is highlighted as a forward-looking skill.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of work, with a strong emphasis on digital strategy and user experience design.

• Case studies that clearly articulate the user problem, design process, your role, key decisions, and the resulting impact (quantifiable where possible).

• Demonstrations of experience with design systems, including examples of their application or contribution to their development.

• Evidence of applying user-centered design principles and methodologies throughout the project lifecycle.

• Examples of prototyping and user testing, illustrating how insights were gathered and incorporated into design iterations.

Process Documentation:

• Examples of how you have documented user flows, interaction designs, and system annotations for development handoff.

• Case studies that detail your approach to research, strategy development, and problem-solving within a defined process.

• Demonstrations of how you have implemented or improved UX best practices within a project or team.

• Evidence of working with existing design languages and systems, and the ability to adapt designs within these constraints.

📝 Enhancement Note: For a Principal-level role, the portfolio is crucial. It should not only showcase design execution but also strategic thinking, leadership, and the ability to drive process improvements. Candidates must be prepared to walk through their portfolio and articulate the "why" behind their design decisions and how they contributed to business success.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Principal UX Designer with 5+ years of experience in Argentina, the estimated annual salary range is ARS 15,000,000 - ARS 25,000,000. This range can vary based on specific skills, experience, and negotiation.

Benefits:

• Premium healthcare through OSDE for the employee and immediate family members.

• Prepaid card with a monthly allowance for grocery purchases.

• Monthly reimbursements for Wi-Fi/electricity expenses.

• Monthly reimbursements for training/English classes.

• 100% covered "Plan Total" membership at Sportclub.

• A flexible vacation policy.

Working Hours: The role is designed for a 40-hour work week. The hybrid arrangement requires approximately 2 days per week in an office located in Villa Crespo or Mar del Plata.

📝 Enhancement Note: Salary estimation is based on current market rates for senior UX Design professionals in Argentina, considering the cost of living and industry compensation trends. The provided benefits package is extensive and includes elements common in the Argentine market, such as premium healthcare (OSDE) and meal allowances.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Transformation, Technology, Marketing, and Consulting. DEPT® operates at the intersection of technology and marketing, helping ambitious brands grow faster through innovative digital solutions.

Company Size: DEPT® is a large, global organization with over 4,000 specialists worldwide. This scale offers opportunities for diverse project involvement and cross-cultural collaboration.

Founded: DEPT® has a history of growth and innovation, continually adapting to the evolving digital landscape. Their B Corp certification underscores a commitment to social and environmental responsibility.

Team Structure:

• The UX Design team is part of a larger, cohesive group of over 40 individuals from diverse backgrounds and disciplines.

• The role involves collaboration with client project leads and potentially other design leads or managers.

Methodology:

• DEPT® emphasizes a "Growth Invention" approach, focused on pioneering ideas, acting fast, and continuous improvement.

• The company culture promotes a blend of creativity and pragmatism, driven by values of "better together," "relentlessly curious," and "get sh*t done."

• Design processes likely integrate design thinking, agile methodologies, and a strong focus on data-driven insights and user feedback.

Company Website: www.deptagency.com

📝 Enhancement Note: DEPT® positions itself as a "Growth Invention company," highlighting a proactive, innovative, and results-oriented culture. The stated values guide interactions and project execution, emphasizing collaboration, continuous learning, and a results-driven mindset, which are critical for operations and GTM roles.

📈 Career & Growth Analysis

Operations Career Level: Principal, UX Design is a senior-level individual contributor role. It signifies a high degree of expertise, autonomy, and the ability to influence strategic decisions and set design standards. This role is typically a stepping stone to more senior leadership positions or specialized expert tracks within UX design.

Reporting Structure: The role involves collaboration with client project leads and likely reports to a Design Director or Head of UX within DEPT®. You will work closely with a multidisciplinary team, requiring strong collaboration and communication skills.

Operations Impact: As a Principal UX Designer, your primary impact will be on the effectiveness and user satisfaction of digital products and services. This translates to improved conversion rates, customer loyalty, brand perception, and ultimately, revenue growth for clients by ensuring their digital experiences are intuitive, engaging, and aligned with business goals.

Growth Opportunities:

• Leadership Development: Opportunity to mentor junior designers, lead design initiatives, and potentially move into management or lead design roles for larger accounts.

• Skill Specialization: Deepen expertise in specific areas such as design systems, AI-enhanced design, accessibility, or user research methodologies.

• Cross-Disciplinary Exposure: Work on a wide range of projects across different industries, gaining exposure to technology, marketing, and business strategy.

• Global Collaboration: Engage with international teams and clients, broadening your perspective and network.

• Continuous Learning: Access to reimbursements for training and English classes, supporting ongoing professional development.

📝 Enhancement Note: The "Principal" title implies a significant level of responsibility and influence. Growth opportunities are likely focused on expanding strategic impact, leading larger teams or initiatives, and potentially moving into Director-level positions or becoming a recognized expert in a specific domain within DEPT®.

🌐 Work Environment

Office Type: DEPT® offers modern, well-equipped office spaces designed for collaboration and productivity. The offices in Villa Crespo (Buenos Aires) and Mar del Plata are highlighted as having great common spaces and amenities.

Office Location(s): Villa Crespo, Buenos Aires, Argentina; Mar del Plata, Buenos Aires, Argentina.

Workspace Context:

• The environment is described as collaborative, encouraging close work with local and international colleagues.

• The hybrid model allows for a blend of focused work at home and collaborative sessions in the office.

• Access to amenities and common spaces in the offices supports a comfortable and engaging work experience.

• The culture fosters an "open door" policy for ideas and collaboration.

Work Schedule: The standard working hours are approximately 40 hours per week, with a hybrid arrangement requiring 2 days per week in the office. This schedule allows for structured work while accommodating personal needs and promoting a healthy work-life balance.

📝 Enhancement Note: The hybrid work arrangement, with a requirement of 2 days in the office, is a key aspect of the work environment. This structure aims to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role requirements.

• Hiring Manager/Design Lead Interview: Discussion about your experience, design philosophy, and approach to UX challenges. This stage will likely involve a deep dive into your portfolio.

• Portfolio Presentation & Case Study: You will be asked to present specific case studies from your portfolio, detailing your process, rationale, and impact. Be prepared to discuss strategic decisions and problem-solving approaches.

• Team/Cross-functional Interview: An opportunity to meet with potential colleagues and discuss collaboration styles, team dynamics, and how you approach working within a multidisciplinary environment.

• Final Interview: Potentially with senior leadership to discuss cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 strong projects that best represent your skills in strategy, user-centered design, design systems, and problem-solving.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, prototyping, testing), key decisions, and the measurable outcomes.

• Highlight Strategy: Emphasize your strategic thinking, how you aligned design with business goals, and your ability to set design standards.

• Demonstrate Impact: Quantify results whenever possible (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Be Prepared for Questions: Anticipate questions about your design choices, how you handled challenges, and your perspective on AI in design.

Challenge Preparation:

• Understand the "Why": For any hypothetical design challenge, focus on understanding the core problem and business objectives before jumping into solutions.

• Think Holistically: Consider the entire user journey, business impact, technical feasibility, and accessibility.

• Articulate Your Process: Clearly explain your thought process, the steps you would take, and the rationale behind your decisions.

📝 Enhancement Note: The interview process emphasizes evaluating not just design skills but also strategic thinking, communication, and collaborative abilities. A well-prepared portfolio presentation is critical for demonstrating impact and suitability for a Principal-level role.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Tools: Proficiency in industry-standard tools such as Figma, Sketch, Adobe XD, InVision, or similar platforms for wireframing, UI design, and interactive prototyping.

• Design Systems Tools: Experience with tools that support the creation and management of design systems (e.g., Storybook, Zeroheight, or internal tools).

• Collaboration & Documentation Tools: Familiarity with tools like Jira, Confluence, Miro, or similar platforms for project management, team collaboration, and documentation.

Analytics & Reporting:

• Understanding of how to leverage analytics tools (e.g., Google Analytics, Adobe Analytics) to inform design decisions and measure UX impact.

CRM & Automation:

• While not a direct CRM/Automation role, an understanding of how UX integrates with CRM platforms and marketing automation tools can be beneficial for broader GTM strategies.

📝 Enhancement Note: Specific tool requirements will vary, but proficiency in leading design and prototyping software is essential. The company's emphasis on digital strategy and growth suggests a need for designers who can leverage data and understand how their work integrates into broader marketing and sales technology stacks.

👥 Team Culture & Values

Operations Values:

• Better Together: Emphasizes strong collaboration, mutual support, and leveraging diverse perspectives to achieve collective success.

• Relentlessly Curious: Fosters a culture of continuous learning, exploration, and a drive to understand user needs and technological advancements deeply.

• Get Sh*t Done: Promotes a proactive, results-oriented approach where efficiency, ownership, and timely execution are highly valued.

• Growth Invention: Encourages innovation, pioneering new ideas, and a forward-thinking mindset to help clients achieve faster growth.

Collaboration Style:

• Highly collaborative, working closely with local and international colleagues across various disciplines (technology, marketing, data).

• Open to receiving and providing constructive feedback to foster continuous improvement and innovation.

• Encourages sharing of inspiration, knowledge, and best practices within a large and diverse team.

• Values clear communication, active listening, and a shared commitment to project success.

📝 Enhancement Note: The company's core values are deeply ingrained in its culture and expected to guide daily interactions and decision-making. For a Principal UX Designer, demonstrating alignment with these values—especially "Better Together" and "Get Sh*t Done"—will be crucial for fitting into the team dynamic.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Stakeholder Needs: Navigating the varying priorities and expectations of multiple clients and internal stakeholders.

• Rapidly Evolving Technology: Keeping pace with new design tools, AI advancements, and emerging digital trends to maintain best-in-class solutions.

• Driving Design Standards: Influencing and establishing high UX standards across diverse projects and teams, especially in a large, global organization.

• Remote/Hybrid Collaboration: Effectively collaborating and maintaining strong team cohesion in a hybrid work environment with international team members.

Learning & Development Opportunities:

• Mentorship Programs: Access to senior designers and leaders for guidance and career development.

• Training Reimbursements: Financial support for courses, workshops, and certifications to enhance UX, strategy, and AI design skills.

• Industry Conferences: Opportunities to attend relevant conferences to stay abreast of industry trends and network.

• Internal Knowledge Sharing: Participating in and leading internal workshops, 'workshares,' and design critiques to share expertise.

📝 Enhancement Note: The challenges presented are typical for senior roles in a fast-paced agency environment. The growth opportunities are well-aligned with a Principal UX Designer's career path, focusing on leadership, specialized expertise, and continuous industry engagement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to define the UX strategy for a complex digital product. What was your process, and what was the outcome?" (Focus on strategic thinking, problem definition, and impact measurement).

• "How do you approach balancing business objectives with user needs, especially when they conflict?" (Demonstrate your ability to find optimal solutions and articulate trade-offs).

Company & Culture Questions:

• "What interests you about DEPT® and our 'Growth Invention' philosophy?" (Research the company's values, recent projects, and mission).

• "How do you contribute to a collaborative and inclusive team environment?" (Align your response with DEPT®'s values like "Better Together" and "Get Sh*t Done").

Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Results.

• Visuals: Use high-quality mockups, prototypes, and diagrams to illustrate your points.

• Conciseness: Be mindful of time and focus on the most critical aspects of each project.

• Engagement: Prepare to answer in-depth questions about your design choices, challenges, and learnings.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of UX principles, strong communication skills, and cultural alignment with DEPT®'s values. Be ready to back up your claims with specific examples from your portfolio.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Greenhouse job board.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strategic UX thinking, design system experience, and quantifiable results relevant to digital transformation and growth.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience in digital strategy and UX design, using keywords from the job description such as "user-centered design," "design thinking," "prototyping," and "design systems."

• Interview Preparation: Practice presenting your portfolio case studies, focusing on articulating your process, strategic rationale, and the business impact of your work. Prepare thoughtful questions for the interviewers.

• Company Research: Familiarize yourself with DEPT®'s "Growth Invention" philosophy, their client work, and their commitment to diversity and B Corp principles to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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