Principal Designer, Product

📍 Job Overview

Job Title: Principal Product Designer
Company: Mrsool
Location: Egypt
Job Type: Full-Time
Category: Product Design / User Experience (UX) / User Interface (UI)
Date Posted: October 13, 2025
Experience Level: 8+ Years
Remote Status: Fully Remote

🚀 Role Summary

• Lead design for high-impact, cross-platform initiatives that shape the user experience for millions of users across Android, iOS, and web platforms.
• Drive design quality and product strategy hands-on as a senior individual contributor, focusing on technical and strategic design leadership without direct people management.
• Collaborate closely with product, engineering, and data partners to define and execute the future of Mrsool's delivery experience, ensuring seamless, intuitive, and human-centered touchpoints.
• Set the standard for design excellence within the organization, mentor other designers, and elevate the overall design craft through best practices and shared methodologies.
• Advocate for the user by leveraging research, usability testing, and data-driven iteration to inform design decisions and product improvements.

📝 Enhancement Note: This Principal Product Designer role is positioned as a senior individual contributor, emphasizing strategic impact and design leadership rather than team management. The core focus is on driving design quality and product strategy across a significant user base within the rapidly evolving delivery platform sector.

📈 Primary Responsibilities

• Own complex, strategic design challenges from the initial discovery phase through to final implementation, translating intricate business objectives into elegant, user-centered solutions.
• Collaborate intimately with product and engineering leads to actively shape product strategy, define critical user journeys, and architect exceptional user experiences.
• Elevate design quality and ensure consistency across all Mrsool products by championing systems thinking, driving process improvements, and disseminating shared best practices.
• Mentor and guide junior and mid-level designers by providing constructive feedback, sharing effective design methods, and raising the overall bar for visual and interaction design standards.
• Act as a strong advocate for the user through comprehensive user research, rigorous usability testing, and data-informed iteration cycles.
• Partner with design leadership to influence and shape the team’s strategic vision, define priorities, and establish key impact metrics for design initiatives.
• Lead and facilitate cross-functional workshops and design critiques to foster alignment, drive creative problem-solving, and achieve consensus on design direction.
• Proactively stay ahead of emerging design and technology trends to ensure Mrsool's user experiences remain relevant, inclusive, and forward-thinking in a competitive market.

📝 Enhancement Note: The responsibilities highlight a senior-level expectation for strategic ownership, cross-functional influence, and mentorship, typical of a Principal Designer role. Emphasis on "translating business goals," "shaping product strategy," and "elevating design quality" indicates a need for a designer who thinks beyond UI and contributes to the broader product vision and operational efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often preferred for senior roles. Experience: Minimum of 8 years of progressive experience in product design, with a significant emphasis on mobile (Android, iOS) and web application design.

Required Skills:

• Proven track record of designing and successfully shipping high-impact consumer products at scale, demonstrating an ability to manage complex projects from concept to launch.
• Deep expertise in user experience (UX) design principles, interaction design (IxD), and visual design (UI), covering the entire design lifecycle from initial research to final implementation.
• Strong ability to articulate and demonstrate the connection between design decisions and tangible business outcomes or customer impact.
• Excellent communication and storytelling skills, with the ability to clearly articulate design rationale and strategy to diverse audiences, including cross-functional partners and executive leadership.
• Demonstrated experience collaborating effectively within distributed, remote-first teams, understanding the nuances of asynchronous communication and virtual collaboration.
• Advanced proficiency in industry-standard design tools, with a specific requirement for Figma.
• Experience in leading design initiatives, mentoring other designers, and driving best practices.

Preferred Skills:

• Previous experience within the food and beverage delivery industry.
• Strong background in visual design, with a keen eye for aesthetics and brand consistency.
• Experience in UX writing, contributing to clear and effective user interface copy.
• Familiarity with user testing platforms such as Maze or similar tools to gather insights and validate design decisions.
• Experience with systems thinking and implementing design systems for scalability and consistency.

📝 Enhancement Note: The requirement for 8+ years of experience and a proven track record with large-scale consumer products signifies a need for a seasoned designer capable of handling complexity and ambiguity. The emphasis on connecting design to business impact and strong communication skills is critical for a Principal Designer who influences strategy and works with stakeholders.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex, end-to-end product design case studies that demonstrate your ability to tackle strategic challenges and drive user-centered solutions.
• For each case study, clearly articulate the problem statement, your role and responsibilities, the design process followed (research, ideation, prototyping, testing, iteration), and the final outcomes.
• Highlight your contributions to product strategy and how your design decisions directly influenced business goals and user adoption at scale.
• Provide clear examples of your work on both mobile (iOS/Android) and web platforms, demonstrating your cross-platform design capabilities.
• Include evidence of your ability to connect design outcomes to measurable business and customer impact, supported by data or user feedback.

Process Documentation:

• Demonstrate your approach to user research, including methodologies for gathering insights, conducting usability testing, and synthesizing findings to inform design.
• Illustrate your process for creating and iterating on interactive prototypes, showing how you use them to test concepts and gather feedback.
• Showcase your experience with design systems, including how you contribute to, maintain, or leverage them for consistency and efficiency across products.
• Provide examples of how you have improved design processes, implemented new workflows, or mentored other designers to elevate the team's overall craft.

📝 Enhancement Note: For a Principal Designer role, the portfolio is paramount. It needs to go beyond just showcasing polished UI. Candidates must demonstrate strategic thinking, end-to-end ownership, cross-functional collaboration, and a clear impact on business metrics. The emphasis on "complex, strategic design challenges" and "high-impact consumer products at scale" means case studies should reflect significant projects with demonstrable results.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Principal Product Designers with 8+ years of experience in a fully remote capacity in Egypt, the estimated annual salary range is approximately EGP 700,000 - EGP 1,200,000. This range accounts for the senior nature of the role, the required expertise, and the competitive landscape for experienced designers.

Benefits:

• Inclusive and Diverse Environment: A workplace culture that values innovation, diversity, and provides flexibility.
• Competitive Compensation: A compensation package designed to be competitive within the market.
• Potential Share Options: For certain roles, including this Principal Designer position, there may be opportunities for share options, aligning individual success with company growth.
• Personal Growth and Development: Commitment to professional development through regular training sessions and an annual learning stipend, supporting career advancement in a fast-paced environment.
• Autonomy and Mentorship: A balance of autonomy in the role, supported by mentorship and ambitious goals that foster both personal success and company growth.
• Standard Benefits: This would typically include health insurance, paid time off, and other statutory benefits as per Egyptian labor law.

Working Hours: 5 days a week, with 8 working hours per day plus a 1-hour lunch break, totaling 40 hours per week. This schedule is standard for full-time employment and allows for focused work periods.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in Egypt and the tech industry, adjusted for a remote position. The inclusion of potential share options is a significant differentiator for a Principal role, indicating Mrsool's strategy to attract and retain top talent by offering equity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Delivery Platforms, E-commerce, Logistics). Mrsool operates in the rapidly growing MENA region's delivery sector, leveraging Generative AI for enhanced customer service and operational efficiency. This industry is characterized by high competition, rapid innovation, and a focus on user experience and logistical optimization. Company Size: Mrsool is a significant player in the MENA region, operating as one of the largest delivery platforms. While the exact employee count isn't specified, its scale suggests a company that has grown beyond a startup phase and likely employs several hundred to potentially over a thousand individuals. This size implies established processes but also room for agile decision-making. Founded: Founded in 2015, Mrsool has over a decade of experience building and scaling its delivery platform. This history indicates a mature understanding of the market, operational challenges, and user needs within the MENA region.

Team Structure:

• Design Team: The Principal Product Designer will likely be part of a growing design team, potentially structured around product areas or platform types (mobile, web). As a senior member, they will work closely with a Design Manager or Head of Design, and collaborate with other designers, researchers, and product managers.
• Cross-functional Collaboration: The role emphasizes close collaboration with Product Managers, Engineering Leads, and Data Scientists/Analysts. This suggests a matrixed team structure where designers are embedded within product squads or work in close partnership across disciplines.
• Remote-First Approach: Mrsool operates with a distributed team structure. This requires a culture that supports asynchronous communication, clear documentation, and robust virtual collaboration tools.

Methodology:

• Data-Driven Design: The company utilizes Generative AI and analyzes customer instructions in real-time, indicating a strong reliance on data to drive product decisions and user experience improvements.
• User-Centricity: High ratings on app stores and a focus on "order anything from anywhere" highlight a deep commitment to understanding and fulfilling user needs.
• Agile Development: Given the fast-paced nature of the delivery industry, agile methodologies are likely employed for product development, requiring designers to be adaptable and iterative.

Company Website: https://www.mrsool.co/ (Note: The provided workable URL is for careers; the main company site is likely mrsool.co)

📝 Enhancement Note: Mrsool's position as a leading delivery platform in MENA, its use of Generative AI, and its high user ratings suggest a company that prioritizes innovation, user experience, and operational excellence. The remote-first, distributed team structure is a key cultural element that will influence collaboration and work style.

📈 Career & Growth Analysis

Operations Career Level: This is a "Principal" level role, signifying a senior individual contributor position. It sits at the highest individual contributor tier within the design function, often above Senior Designer. It implies a significant level of autonomy, strategic influence, and the expectation to mentor and elevate the craft of other designers. This role is crucial for driving complex design initiatives and contributing to product strategy.

Reporting Structure: The Principal Product Designer will likely report to a Design Manager, Head of Design, or potentially a VP of Product. They will work closely with Product Managers and Engineering Leads within specific product squads or initiatives. While not a management role, they will have significant influence and mentorship responsibilities.

Operations Impact: The impact of this role is substantial. By leading design for high-impact, cross-platform initiatives, the Principal Designer directly influences the user experience of millions. This translates to key business metrics such as user acquisition, retention, engagement, order frequency, and overall customer satisfaction, which are critical for a delivery platform's success. Their work will directly contribute to Mrsool's market position and competitive advantage.

Growth Opportunities:

• Design Leadership: Opportunity to grow into a formal design leadership role (e.g., Design Manager, Group Lead) or to become a recognized subject matter expert and thought leader within the organization and industry.
• Strategic Influence: Deepen involvement in product strategy, business planning, and cross-functional initiatives, shaping the direction of Mrsool's offerings.
• Skill Specialization: Further develop expertise in specific areas such as AI-driven design, complex systems, or scaling design operations for a global platform.
• Mentorship & Coaching: Formalize mentorship programs and coaching for other designers, honing leadership and communication skills.
• Industry Recognition: Contribute to industry discussions, speak at conferences, or publish work, building a personal brand and enhancing Mrsool's design reputation.

📝 Enhancement Note: The "Principal" title is key here, indicating a high level of autonomy and strategic contribution, not just execution. Growth opportunities focus on deepening strategic involvement, leadership, and specialization within the fast-growing delivery tech sector.

🌐 Work Environment

Office Type: Fully Remote. This role is designed for individuals comfortable working from a home office or co-working space, with no requirement to be present in a physical Mrsool office. Office Location(s): While the role is remote, it is specified for candidates in Egypt. This suggests that while work is remote, there may be a preference or requirement for candidates to be legally based within Egypt, potentially for tax or employment law reasons.

Workspace Context:

• Collaborative Environment: Despite being remote, the emphasis on collaboration with product, engineering, and data partners suggests a dynamic and interactive virtual workspace. Regular virtual meetings, workshops, and critiques will be a standard part of the workflow.
• Tools & Technology: Access to and proficiency with standard remote work tools (e.g., Slack, Zoom, Google Workspace) and advanced design tools (Figma, Maze) will be essential. The company likely invests in these to ensure seamless remote operations.
• Team Interaction: Opportunities for interaction will occur through scheduled team meetings, project-specific syncs, 1:1s with managers and peers, and potentially virtual social events to foster team cohesion.

Work Schedule: The standard 5-day work week with 8 working hours per day (plus a 1-hour lunch break) provides structure. However, the remote nature and cross-time zone collaboration may require flexibility. Candidates should be prepared to accommodate occasional meetings outside of standard Egypt business hours to align with other global team members, while maintaining their core working hours.

📝 Enhancement Note: The "Remote Solely" designation combined with the "Egypt" location implies a globally distributed team with a hub of talent in Egypt. This requires strong self-discipline, excellent communication, and adaptability to virtual collaboration.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review your application and resume. They will assess your experience against the core requirements, particularly years of experience, domain familiarity, and key skills.
2. Portfolio Presentation & Technical Interview: You will likely present your portfolio to a panel, which may include design leadership, product managers, and engineers. This session will focus on your design process, strategic thinking, problem-solving skills, and ability to articulate design rationale and impact. Expect in-depth questions about your case studies and design choices.
3. Cross-functional Interviews: Interviews with Product Managers and Engineering Leads to assess collaboration style, ability to influence, and understanding of technical constraints and business objectives. These interviews will evaluate how you integrate design into the broader product development lifecycle.
4. Hiring Manager/Design Leadership Interview: A final discussion with the hiring manager or Head of Design to assess cultural fit, leadership potential, mentorship approach, and alignment with Mrsool's design vision and values.
5. Offer: If successful, you will receive a formal offer.

Portfolio Review Tips:

• Focus on Strategic Impact: For each case study, clearly articulate the business problem you were solving and the measurable impact of your design solutions. Use data and metrics wherever possible.
• Showcase the Process: Detail your end-to-end design process, including research methodologies, ideation techniques, prototyping, user testing, and iteration. Demonstrate your ability to adapt your process to project needs.
• Highlight Collaboration: Explain how you worked with product managers, engineers, and other stakeholders. Provide examples of how you influenced decisions and navigated challenges.
• Storytelling: Frame your case studies as compelling narratives. Clearly explain the "why" behind your decisions and the journey from problem to solution.
• Tailor to Mrsool: If possible, subtly tailor your presentation to showcase experience or understanding relevant to delivery platforms or similar consumer-facing mobile applications.

Challenge Preparation:

• Be prepared for a potential design challenge, which might involve a small problem-solving exercise or a discussion around how you would approach a specific design scenario relevant to Mrsool's product.
• For any challenge, focus on your structured approach, critical thinking, and ability to articulate your thought process, rather than just the final output.
• Practice presenting your portfolio concisely and engagingly, anticipating questions about your strategic rationale and impact.

📝 Enhancement Note: The interview process emphasizes a rigorous evaluation of design craft, strategic thinking, and cross-functional collaboration, typical for a Principal level role. A strong portfolio that clearly demonstrates impact and a well-articulated design process is crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for UI/UX design, prototyping, and collaboration. Expect to use its advanced features for component libraries, auto-layout, and collaborative editing.
• Prototyping Tools: While Figma has robust prototyping capabilities, familiarity with tools like InVision or Principle might be beneficial for more advanced animations or specific use cases.
• User Testing Platforms: Familiarity with tools like Maze, UserTesting.com, or similar platforms is a strong plus for conducting remote usability testing and gathering data-driven feedback efficiently.

Analytics & Reporting:

• Data Analysis Tools: While not directly a designer's tool, understanding how data is collected and analyzed is key. Familiarity with tools like Google Analytics, Mixpanel, or Amplitude, and the ability to interpret dashboards, will be crucial for data-driven design decisions.
• Business Intelligence (BI) Tools: Awareness of how BI tools (e.g., Tableau, Power BI) are used to track key performance indicators (KPIs) will help in connecting design efforts to business outcomes.

CRM & Automation:

• Project Management Tools: Proficiency with tools like Jira, Asana, or Trello is expected for managing design tasks within agile development cycles and collaborating with engineering teams.
• Communication & Collaboration Platforms: Slack, Microsoft Teams, Google Workspace (Docs, Sheets, Slides) are standard for remote team communication and documentation.

📝 Enhancement Note: Figma is explicitly mentioned, highlighting its central role. The emphasis on data-driven iteration implies a need for designers to be comfortable working with analytics and understanding how their designs perform against key metrics, even if they don't directly operate the analytics tools.

👥 Team Culture & Values

Operations Values:

• Innovation & AI Integration: A strong drive to leverage cutting-edge technology, including Generative AI, to create unique and seamless user experiences. This means embracing experimentation and forward-thinking solutions.
• User-Centricity & Excellence: A commitment to delivering an unmatched user experience, evident in their high app store ratings. This translates to a meticulous approach to design, prioritizing user needs and striving for flawless execution.
• Efficiency & Scalability: As a large delivery platform, there's an inherent need for efficient operations and scalable design solutions. Expect a culture that values process optimization and systems thinking.
• Collaboration & Inclusivity: A focus on fostering an inclusive and diverse workplace that values innovation and provides flexibility. This extends to how teams work together, emphasizing open communication and mutual respect.
• Data-Driven Decision Making: Utilizing data analysis and real-time insights to inform product development and design, ensuring that solutions are effective and impactful.

Collaboration Style:

• Remote-First & Asynchronous: Expect a collaboration style that prioritizes clear, documented communication, respecting different time zones and work schedules.
• Cross-Functional Partnership: A strong emphasis on working closely with product, engineering, and data teams, fostering a holistic approach to product development.
• Constructive Feedback Culture: Regular design critiques and feedback sessions are integral to elevating craft and ensuring design quality. This requires an open mind and the ability to give and receive feedback constructively.
• Shared Ownership: While individual roles are defined, there's an implicit sense of shared ownership for product success, encouraging proactive contributions and problem-solving across disciplines.

📝 Enhancement Note: The company's emphasis on AI, user experience, and its scale in the MENA region suggests a culture that is both innovative and operationally focused. The remote-first aspect means communication clarity and asynchronous collaboration are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale and Diversity: Creating user experiences that cater to millions of diverse users across a broad geographic region (MENA) with varying cultural nuances and technical capabilities.
• Balancing Innovation with Stability: Introducing cutting-edge features (like AI integrations) while ensuring the core delivery platform remains stable, reliable, and intuitive for all users.
• Cross-Time Zone Collaboration: Effectively managing design projects and fostering strong team cohesion when working with a distributed, international team across multiple time zones.
• Measuring Design Impact: Quantifying the direct impact of design decisions on complex business metrics in a dynamic and competitive market.

Learning & Development Opportunities:

• Advanced AI Design: Opportunity to explore and implement design patterns for AI-driven features, contributing to the future of intelligent delivery services.
• Scaling Design Systems: Contributing to and potentially leading the evolution of design systems for a large-scale, multi-platform application.
• Strategic Product Influence: Gaining deeper experience in shaping product roadmaps and business strategy through design leadership.
• Mentorship and Leadership Development: Honing leadership skills through mentoring, guiding junior designers, and potentially influencing the broader design team's direction.
• Industry Exposure: Gaining deep insights into the logistics, e-commerce, and AI sectors within the MENA region.

📝 Enhancement Note: The challenges reflect the complexities of operating a large-scale tech platform in a dynamic market. The growth opportunities are geared towards leveraging these challenges for professional development and strategic impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex, strategic design challenge you owned from discovery to implementation. What was the business goal, your process, and the measurable outcome?" (Focus on demonstrating end-to-end ownership and impact.)
• "How do you approach translating business objectives into user-centered design solutions? Provide an example from your portfolio." (Highlight your strategic thinking and user advocacy.)
• "How have you worked with product and engineering teams to shape product strategy? What was your role in defining key user journeys?" (Emphasize collaboration and influence.)
• "How do you advocate for the user, especially when business priorities might conflict with user needs?" (Showcase your research, testing, and communication skills.)

Company & Culture Questions:

• "What excites you about Mrsool's mission and its position in the MENA delivery market?" (Research Mrsool's recent news, app reviews, and competitive landscape.)
• "How do you approach design mentorship and elevating the design craft within a team?" (Discuss your philosophy on feedback, guidance, and knowledge sharing.)
• "Describe your experience working in a remote-first, distributed team environment. What strategies do you use to stay connected and productive?" (Highlight your communication and self-management skills.)

Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of your career and the types of problems you solve. For each case study, follow a clear narrative: Problem -> Your Role -> Process -> Solution -> Impact.
• Visuals: Use high-quality visuals (mockups, user flows, prototypes) to illustrate your points. Ensure they are clean and easy to understand.
• Data & Metrics: Quantify your achievements. If specific numbers aren't available, use qualitative data (user feedback, usability testing results) to support your claims.
• Conciseness: Practice your presentation to fit within the allotted time. Be prepared to dive deeper into specific aspects if asked.
• Q&A Readiness: Anticipate questions about your design decisions, trade-offs made, and alternative solutions considered. Be ready to defend your choices with logical reasoning and data.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership potential, and a deep understanding of the product development lifecycle within a remote, collaborative environment. The portfolio is the primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Principal Product Designer position:

• Submit your application through the provided Workable link. Ensure your resume and any requested documents are uploaded.
• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your most impactful end-to-end product design case studies, emphasizing strategic challenges, user-centered solutions, and measurable business outcomes. Tailor the selection to highlight mobile and web application design experience, and ideally, any relevant industry experience.
• Resume Optimization: Clearly articulate your 8+ years of experience, highlighting achievements related to product strategy, user experience, interaction design, and visual design at scale. Integrate keywords such as "Product Design," "UX," "UI," "Figma," "remote collaboration," and "consumer products."
• Interview Preparation: Practice articulating your design process, rationale, and impact using the STAR method (Situation, Task, Action, Result). Prepare to present your portfolio compellingly and anticipate questions about your experience with AI, large-scale applications, and remote team dynamics.
• Company Research: Thoroughly research Mrsool's product, market position, recent news, and app store reviews. Understand their mission, values, and the challenges within the MENA delivery landscape to demonstrate your genuine interest and strategic alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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